Kelly Financial Services LLC
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 9, 2024), Kelly Financial Services LLC reported 111 stock positions worth $272.7 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 15.1% of the portfolio, followed by iShares MSCI USA Quality Fac (QUAL, 7.1%) and iShares S&P 500 Growth ETF (IVW, 6.9%). Compared with Q2 2024, it opened 4 new positions, sold out of 679, added to 52 and reduced 42. The biggest buy was iShares MSCI Eafe Value ETF (EFV, shares +99%) and the biggest sale an exit from Isha Curr Hedged MSCI Eafe (HEFA).
- Most Recent 13F
- Q2 2026
- Location
- BRAINTREE, MA
- CIK
- 0002023336
- Portfolio Value
- $272.7M (Q3 2024)
- SEC Filing
- 0001754960-24-000479 ↗ filed Oct 9, 2024
Holdings Value
Holdings 111 stocks · $272.7M
| IVV iShares Core S&P 500 ETF | 15.11% | 71,420 | $41.2M | Reduce -14.3% |
| QUAL iShares MSCI USA Quality Fac | 7.07% | 107,438 | $19.3M | Add +1.3% |
| IVW iShares S&P 500 Growth ETF | 6.89% | 196,165 | $18.8M | Reduce -13.8% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 6.27% | 345,685 | $17.1M | Add +0.1% |
| EFV iShares MSCI Eafe Value ETF | 5.30% | 251,174 | $14.5M | Add +99.1% |
| EMXC iShares MSCI Emr MRK Ex Chna | 4.36% | 194,333 | $11.9M | Add +2.5% |
| BINC iShares Flex I A ETF-Usd Inc. | 4.17% | 212,300 | $11.4M | Add +37.9% |
| MBB iShares MBS ETF | 3.66% | 104,129 | $10.0M | Reduce -5.7% |
| IYW iShares Ustechnology ETF | 2.95% | 53,138 | $8.1M | Reduce -0.7% |
| TLT iShares 20+ Year Treasury BD | 2.43% | 67,474 | $6.6M | Reduce -26.8% |
| IVE iShares S&P 500 Value ETF | 2.31% | 31,960 | $6.3M | Add +1.9% |
| SHW The Sherwin-Williams Co. | 1.95% | 13,907 | $5.3M | No change |
| SOXX iShares Semiconductor ETF | 1.88% | 22,256 | $5.1M | Add +4.5% |
| QLTA iShares Aaa - A Rated Corpor | 1.66% | 92,191 | $4.5M | Add +42.0% |
| OEF iShares S&P 100 ETF | 1.53% | 15,092 | $4.2M | Add +6.8% |
| IGEB iShares Investment Grade SYS | 1.47% | 86,510 | $4.0M | Reduce -1.4% |
| AAPL Apple Inc. | 1.47% | 17,147 | $4.0M | Add +2.3% |
| USIG iShares Broad Usd Investment | 1.27% | 65,801 | $3.5M | Reduce -16.9% |
| EMB iShares JP Morgan Usd Emergi | 1.25% | 36,347 | $3.4M | Reduce -0.6% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.19% | 5,644 | $3.2M | Add +10.7% |
| JEPI JPMorgan Equity Premium Inco | 1.05% | 48,101 | $2.9M | Reduce -8.2% |
| FISR SS Fi Sector Rotation | 1.04% | 106,403 | $2.8M | Add +1.4% |
| LQDW iShares Ingr Corp. BD B/W ETF | 1.03% | 98,845 | $2.8M | Add +12.5% |
| ITOT iShares Core S&P Total U.S. | 1.02% | 22,173 | $2.8M | Reduce -0.9% |
| JAAA Janus Henderson Aaa Clo ETF | 0.94% | 50,405 | $2.6M | New |
| SCHR Schwab Intermediate-Term US | 0.94% | 50,477 | $2.6M | New |
| MSFT Microsoft Corp. | 0.69% | 4,389 | $1.9M | Add +6.1% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.69% | 39,822 | $1.9M | Add +12.9% |
| IWX iShares Russell Top 200 Valu | 0.67% | 22,436 | $1.8M | New |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.60% | 29,954 | $1.6M | Reduce -27.8% |
| SPEM State Street SP PTF Em ETF | 0.58% | 38,376 | $1.6M | Add +11.7% |
| XLSR SS US Sector Rotation | 0.58% | 30,314 | $1.6M | Add +3.3% |
| SPMO Invesco S&P 500 Momentum ETF | 0.55% | 16,665 | $1.5M | Add +20.1% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.54% | 27,679 | $1.5M | Add +0.0% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.53% | 3,769 | $1.4M | Reduce -1.9% |
| SPAB SS SPDR P Agg Bond ETF | 0.52% | 54,114 | $1.4M | Add +70.0% |
| IFRA iShares US Infrastructure | 0.50% | 29,258 | $1.4M | Add +2.8% |
| IWL iShares Russell Top 200 ETF | 0.49% | 9,583 | $1.3M | Reduce -1.1% |
| VEA Vanguard Ftse Developed ETF | 0.49% | 25,261 | $1.3M | Add +0.2% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.44% | 6,820 | $1.2M | Add +0.3% |
| TLH iShares 10-20 Year Treasury | 0.44% | 10,868 | $1.2M | Reduce -0.9% |
| INDB Independent Bank Corp. | 0.39% | 18,100 | $1.1M | No change |
| PULS Pgim Ultra Short Bond ETF | 0.38% | 20,949 | $1.0M | Reduce -11.3% |
| BNDX Vanguard Total Intl Bond ETF | 0.38% | 20,559 | $1.0M | Reduce -0.6% |
| AMZN Amazon.com Inc. | 0.38% | 5,534 | $1.0M | Add +1.2% |
| SPXL Direxion Daily S&P 500 Bull | 0.35% | 5,804 | $952K | Add +1.4% |
| BSV Vanguard Short-Term Bond ETF | 0.34% | 11,644 | $916K | Reduce -0.5% |
| HDV iShares Core High Dividend E | 0.33% | 7,572 | $891K | New |
| ICVT iShares Convertible Bond ETF | 0.28% | 9,155 | $766K | Reduce -6.3% |
| LMT Lockheed Martin Corp. | 0.28% | 1,287 | $752K | Add +6.4% |
| FALN iShares Fallen Angels ETF | 0.27% | 27,412 | $749K | Reduce -13.2% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.27% | 19,424 | $730K | Reduce -58.1% |
| XOM Exxon Mobil Corp. | 0.24% | 5,604 | $657K | Reduce -4.8% |
| NVDA Nvidia Corp. | 0.24% | 5,345 | $649K | Reduce -0.0% |
| RTX RTX Corp. | 0.23% | 5,183 | $628K | Reduce -1.7% |
| HD Home Depot Inc. | 0.22% | 1,491 | $604K | Add +10.6% |
| BIL SS SPDR BB 1-3M T-Bill ETF | 0.22% | 6,480 | $595K | Add +46.0% |
| IVLU iShares MSCI International V | 0.21% | 19,809 | $585K | Reduce -3.2% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.20% | 11,969 | $545K | Reduce -18.3% |
| JNK SS SPDR BB High Yield Bond | 0.19% | 5,361 | $524K | Reduce -46.1% |
| TIPX SS SPDR BB 1-10YR Tips ETF | 0.19% | 27,656 | $524K | Reduce -2.9% |
| GLD SPDR Gold Shares | 0.19% | 2,146 | $521K | Add +32.1% |
| JNJ Johnson & Johnson | 0.19% | 3,202 | $519K | Add +0.4% |
| VWO Vanguard Ftse Emerging Marke | 0.17% | 9,906 | $474K | Add +0.8% |
| EFG iShares MSCI Eafe Growth ETF | 0.17% | 4,374 | $471K | Reduce -4.6% |
| VMBS Vanguard Mortgage-Backed Sec | 0.17% | 9,850 | $465K | Add +0.3% |
| BIV Vanguard Intermediate-Term B | 0.17% | 5,742 | $450K | No change |
| BLV Vanguard Long-Term Bond ETF | 0.16% | 5,885 | $442K | Add +0.9% |
| ORCL Oracle Corp. | 0.16% | 2,575 | $439K | No change |
| EBND State Street SPDR Bloomberg | 0.16% | 20,615 | $438K | Reduce -4.0% |
| LVHI Franklin International Low V | 0.15% | 13,582 | $422K | Reduce -37.7% |
| MAR Marriott International Class A | 0.15% | 1,684 | $419K | Add +0.1% |
| COP Conocophillips | 0.15% | 3,890 | $410K | No change |
| CVX Chevron Corp. | 0.14% | 2,648 | $390K | Add +10.6% |
| JPM JPMorgan Chase & Co. | 0.14% | 1,808 | $381K | Add +15.4% |
| MCD McDonald's Corp. | 0.14% | 1,245 | $379K | Reduce -3.5% |
| PEP Pepsico Inc. | 0.14% | 2,207 | $375K | Add +5.0% |
| LLY Eli Lilly & Co. | 0.13% | 414 | $367K | No change |
| SPMD SS SPDR P S&P 400 Midcap ETF | 0.13% | 6,652 | $364K | Add +0.5% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.12% | 1,341 | $318K | Add +0.6% |
| DGRO iShares Core Dividend Growth | 0.11% | 4,918 | $308K | Reduce -0.9% |
| JMUB JPMorgan Municipal ETF | 0.11% | 5,969 | $306K | No change |
| EMHC SS SPDR BB Em Usd Bond ETF | 0.11% | 11,937 | $300K | Reduce -3.1% |
| TMO Thermo Fisher Scientific Inc. | 0.11% | 484 | $299K | No change |
| BRK.B Berkshire Hathaway Inc. Class B | 0.11% | 648 | $298K | Add +5.7% |
| TSLA Tesla Inc. | 0.11% | 1,118 | $293K | Add +7.3% |
| V Visa Inc. Class A | 0.11% | 1,054 | $290K | Reduce -0.8% |
| PEG Public Service Enterprise GP | 0.10% | 3,163 | $282K | No change |
| ELV Elevance Health Inc. | 0.10% | 534 | $278K | Add +2.5% |
| ABBV Abbvie Inc. | 0.10% | 1,393 | $275K | Add +5.8% |
| GOOG Alphabet Inc. Class C | 0.10% | 1,640 | $274K | Reduce -1.3% |
| VZ Verizon Communications Inc. | 0.10% | 6,033 | $271K | Add +16.0% |
| SRLN SS Blackstone Sr Loan ETF | 0.10% | 6,482 | $271K | Reduce -0.0% |
| AMP Ameriprise Financial Inc. | 0.10% | 574 | $270K | Add +25.6% |
| ACN Accenture PLC Class A | 0.10% | 751 | $266K | Add +16.4% |
| ROK Rockwell Automation Inc. | 0.10% | 987 | $265K | Reduce -0.5% |
| GOOGL Alphabet Inc. Class A | 0.10% | 1,588 | $263K | Add +0.1% |
| PG The Procter & Gamble Co. | 0.10% | 1,500 | $260K | Add +19.3% |
| TECL Dire Dai Tec Bull 3X ETF-Usd | 0.09% | 2,930 | $257K | Add +3.0% |
| USMV iShares MSCI USA Min Vol Fac | 0.09% | 2,803 | $256K | Reduce -0.1% |
Other holdings (1): bonds, preferreds, convertibles and warrants · $8K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| SCLXW Vickers Vantage Corp. I -CW27 | *W EXP 11/10/202 | 36,000 | $8K | No change |
Total filed on the 13F, all lines: $272.7M.
Portfolio Sells Q2 2024 → Q3 2024
| HEFA Isha Curr Hedged MSCI Eafe | Sold out | 0.00% | −1.55 |
| TIP iShares Tips Bond ETF | Sold out | 0.00% | −1.48 |
| IVV iShares Core S&P 500 ETF | Reduce -14.3% | 15.11% | −1.19 |
| IVW iShares S&P 500 Growth ETF | Reduce -13.8% | 6.89% | −0.64 |
| TLT iShares 20+ Year Treasury BD | Reduce -26.8% | 2.43% | −0.60 |
| SPYG SS SPDR P S&P 500 Growth ETF | Sold out | 0.00% | −0.43 |
| IWY iShares Russell Top 200 Grow | Sold out | 0.00% | −0.43 |
| SPDW Ste STR SPDR PT DW Eu ETF | Reduce -58.1% | 0.27% | −0.31 |
| JEPQ JPM Nasdaq Equity Premium | Reduce -27.8% | 0.60% | −0.22 |
| USIG iShares Broad Usd Investment | Reduce -16.9% | 1.27% | −0.15 |
| JNK SS SPDR BB High Yield Bond | Reduce -46.1% | 0.19% | −0.14 |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | Sold out | 0.00% | −0.13 |
| DIVI Franklin International Core | Sold out | 0.00% | −0.13 |
| RSP Invesco S&P 500 Equal Weight | Sold out | 0.00% | −0.08 |
| LVHI Franklin International Low V | Reduce -37.7% | 0.15% | −0.08 |
| AMAT Applied Materials Inc. | Sold out | 0.00% | −0.07 |
| IEMG iShares Core MSCI Emerging | Sold out | 0.00% | −0.07 |
| BAC Bank of America Corp. | Sold out | 0.00% | −0.07 |
| GD General Dynamics Corp. | Sold out | 0.00% | −0.06 |
| T AT&T Inc. | Sold out | 0.00% | −0.06 |
| ADI Analog Devices Inc. | Sold out | 0.00% | −0.06 |
| NOW ServiceNow Inc. | Sold out | 0.00% | −0.06 |
| NVS Novartis AG-Sponsored ADR | Sold out | 0.00% | −0.06 |
| SOXL Direx Dail Semi Bu 3X Et-Usd | Sold out | 0.00% | −0.05 |
| ENB Enbridge Inc. | Sold out | 0.00% | −0.05 |
| MUB iShares National Muni Bond E | Sold out | 0.00% | −0.05 |
| DTE DTE Energy Company | Sold out | 0.00% | −0.05 |
| IYE iShares U.S. Energy ETF | Sold out | 0.00% | −0.05 |
| BIIB Biogen Inc. | Sold out | 0.00% | −0.05 |
| PM Philip Morris International | Sold out | 0.00% | −0.05 |
| IDXX Idexx Laboratories Inc. | Sold out | 0.00% | −0.04 |
| CSGP Costar Group Inc. | Sold out | 0.00% | −0.04 |
| JETS US Global Jets ETF | Sold out | 0.00% | −0.04 |
| ABT Abbott Laboratories | Sold out | 0.00% | −0.04 |
| TMUS T-Mobile US Inc. | Sold out | 0.00% | −0.04 |
| ADP Automatic Data Processing | Sold out | 0.00% | −0.04 |
| CPRT Copart Inc. | Sold out | 0.00% | −0.04 |
| FDL First Trust Morn DVD Lead Inc. | Sold out | 0.00% | −0.04 |
| PANW Palo Alto Networks Inc. | Sold out | 0.00% | −0.04 |
| IAU iShares Gold Trust | Sold out | 0.00% | −0.04 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Sold out | 0.00% | −0.04 |
| NGG National Grid PLC-SP ADR | Sold out | 0.00% | −0.04 |
| AMGN Amgen Inc. | Sold out | 0.00% | −0.04 |
| SHOP Shopify Inc. Class A | Sold out | 0.00% | −0.04 |
| SPLV Invesco S&P 500 Low Volatili | Sold out | 0.00% | −0.04 |
| MO Altria Group Inc. | Sold out | 0.00% | −0.04 |
| EVRG Evergy Inc. | Sold out | 0.00% | −0.04 |
| MPC Marathon Petroleum Corp. | Sold out | 0.00% | −0.04 |
| F Ford Motor Co. | Sold out | 0.00% | −0.04 |
| DIS The Walt Disney Co. | Sold out | 0.00% | −0.04 |
Portfolio Buys Q2 2024 → Q3 2024
| EFV iShares MSCI Eafe Value ETF | Add +99.1% | 5.30% | +2.91 |
| BINC iShares Flex I A ETF-Usd Inc. | Add +37.9% | 4.17% | +1.29 |
| JAAA Janus Henderson Aaa Clo ETF | New | 0.94% | +0.94 |
| SCHR Schwab Intermediate-Term US | New | 0.94% | +0.94 |
| IWX iShares Russell Top 200 Valu | New | 0.67% | +0.67 |
| QUAL iShares MSCI USA Quality Fac | Add +1.3% | 7.07% | +0.59 |
| QLTA iShares Aaa - A Rated Corpor | Add +42.0% | 1.66% | +0.57 |
| SPYV SS SPDR P S&P 500 Value ETF | Add +0.0% | 0.54% | +0.54 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | Add +0.1% | 6.27% | +0.48 |
| EMXC iShares MSCI Emr MRK Ex Chna | Add +2.5% | 4.36% | +0.34 |
| HDV iShares Core High Dividend E | New | 0.33% | +0.33 |
| IVE iShares S&P 500 Value ETF | Add +1.9% | 2.31% | +0.27 |
| SPAB SS SPDR P Agg Bond ETF | Add +70.0% | 0.52% | +0.23 |
| AAPL Apple Inc. | Add +2.3% | 1.47% | +0.20 |
| OEF iShares S&P 100 ETF | Add +6.8% | 1.53% | +0.20 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +10.7% | 1.19% | +0.20 |
| LQDW iShares Ingr Corp. BD B/W ETF | Add +12.5% | 1.03% | +0.14 |
| SPMO Invesco S&P 500 Momentum ETF | Add +20.1% | 0.55% | +0.12 |
| SPEM State Street SP PTF Em ETF | Add +11.7% | 0.58% | +0.12 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Add +12.9% | 0.69% | +0.12 |
| FISR SS Fi Sector Rotation | Add +1.4% | 1.04% | +0.08 |
| IFRA iShares US Infrastructure | Add +2.8% | 0.50% | +0.08 |
| LMT Lockheed Martin Corp. | Add +6.4% | 0.28% | +0.07 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Add +46.0% | 0.22% | +0.07 |
| GLD SPDR Gold Shares | Add +32.1% | 0.19% | +0.07 |
| HD Home Depot Inc. | Add +10.6% | 0.22% | +0.06 |
| SPXL Direxion Daily S&P 500 Bull | Add +1.4% | 0.35% | +0.05 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +0.3% | 0.44% | +0.05 |
| VEA Vanguard Ftse Developed ETF | Add +0.2% | 0.49% | +0.04 |
| XLSR SS US Sector Rotation | Add +3.3% | 0.58% | +0.04 |
| TSLA Tesla Inc. | Add +7.3% | 0.11% | +0.03 |
| MSFT Microsoft Corp. | Add +6.1% | 0.69% | +0.03 |
| AMP Ameriprise Financial Inc. | Add +25.6% | 0.10% | +0.03 |
| ACN Accenture PLC Class A | Add +16.4% | 0.10% | +0.03 |
| JPM JPMorgan Chase & Co. | Add +15.4% | 0.14% | +0.03 |
| JNJ Johnson & Johnson | Add +0.4% | 0.19% | +0.02 |
| VZ Verizon Communications Inc. | Add +16.0% | 0.10% | +0.02 |
| PG The Procter & Gamble Co. | Add +19.3% | 0.10% | +0.02 |
| ABBV Abbvie Inc. | Add +5.8% | 0.10% | +0.02 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +5.7% | 0.11% | +0.02 |
| VWO Vanguard Ftse Emerging Marke | Add +0.8% | 0.17% | +0.02 |
| BLV Vanguard Long-Term Bond ETF | Add +0.9% | 0.16% | +0.02 |
| PEP Pepsico Inc. | Add +5.0% | 0.14% | +0.01 |
| AXP American Express Co. | Add +0.1% | 0.08% | +0.01 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +0.6% | 0.12% | +0.01 |
| SPMD SS SPDR P S&P 400 Midcap ETF | Add +0.5% | 0.13% | +0.01 |
| VMBS Vanguard Mortgage-Backed Sec | Add +0.3% | 0.17% | +0.01 |
| MRK Merck & Co. Inc. | Add +19.8% | 0.09% | +0.01 |
| CVX Chevron Corp. | Add +10.6% | 0.14% | +0.01 |
| MAR Marriott International Class A | Add +0.1% | 0.15% | +0.01 |
Notes & Other Activity Q2 2024 → Q3 2024
| OXY.WS Occidental Petroleum-CW27 | *W EXP 08/03/202 | Sold out | 25 | $1Kbefore exit |
| HTZWW Hertz Global Hldgs Inc. -CW51 | *W EXP 06/30/205 | Sold out | 265 | $649before exit |
| HEI.A Heico Corp. Class A | CL A | Sold out | 0 | $56before exit |
| VPL Vanguard Ftse Pacific ETF | FTSE PACIFIC ETF | Sold out | 0 | $25before exit |
| SHY iShares 1-3 Year Treasury Bo | 1 3 YR TREAS BD | Sold out | 0 | $22before exit |
| CRI Carter's Inc. | COM | Sold out | 0 | $17before exit |
| QQQM Invesco Nasdaq 100 ETF | NASDAQ 100 ETF | Sold out | 0 | $14before exit |
| SPEU State Street SPDR Portfolio | ST STR EUROP ETF | Sold out | 0 | $8before exit |
| MDYG SS SPDR S&P 400 MC GR ETF | ST STR SP400GRW | Sold out | 0 | $7before exit |
| BWX SS SPDR BB Intl Treasury BD | ST INTL BBG ETF | Sold out | 0 | $6before exit |
| XMHQ Invesco S&P Midcap Qual ETF | S&P MDCP QUALITY | Sold out | 0 | $4before exit |
| MDYV SS SPDR S&P 400 MC Val ETF | ST STR SP400VAL | Sold out | 0 | $3before exit |
| PKW Invesco Buyback Achievers Et | BUYBACK ACHIEV | Sold out | 0 | $2before exit |
| SPTI SS SPDR P Int Term TSY ETF | ST INTER ETF | Sold out | 0 | $2before exit |
| XT Ishar Fture Exp Tech ETF-Usd | FUTU EXPO TE ETF | Sold out | 0 | $0before exit |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 141 | $467.2M | IVV, CORO, IVW, DYNF, IVE |
| Q1 2026 | 128 | $413.9M | IVV, CORO, IVE, IVW, DYNF |
| Q4 2025 | 123 | $399.0M | DYNF, IVV, IVE, IEMG, IVW |
| Q3 2025 | 114 | $386.2M | DYNF, IVV, QUAL, IVW, OEF |
| Q2 2025 | 116 | $339.4M | IVV, QUAL, EFV, IVW, DYNF |
| Q1 2025 | 112 | $287.7M | IVV, QUAL, IVW, DYNF, EFV |
| Q4 2024Amended | 113 | $277.3M | IVV, QUAL, IVW, DYNF, EFV |
| Q3 2024 | 111 | $272.7M | IVV, QUAL, IVW, DYNF, EFV |
| Q2 2024 | 785 | $279.7M | IVV, IVW, QUAL, DYNF, EMXC |
| Q1 2024 | 793 | $261.3M | IVV, QUAL, DYNF, IVW, MBB |