Kelly Financial Services LLC

In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 12, 2024), Kelly Financial Services LLC reported 785 stock positions worth $279.7 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 16.3% of the portfolio, followed by iShares S&P 500 Growth ETF (IVW, 7.5%) and iShares MSCI USA Quality Fac (QUAL, 6.5%). Compared with Q1 2024, it opened 36 new positions, sold out of 39, added to 266 and reduced 127. The biggest buy was iShares S&P 500 Growth ETF (IVW, shares +58%) and the biggest sale iShares Core S&P 500 ETF (IVV, shares −15%).

Most Recent 13F
Q2 2026
Location
BRAINTREE, MA
CIK
0002023336
Portfolio Value
$279.7M (Q2 2024)
SEC Filing
0001839882-24-025626 ↗ filed Aug 12, 2024

Holdings Value

0$100.0M$200.0M$300.0M$400.0M$500.0M Q1 2024: $261.3M Q1 2024 Q2 2024: $279.7M $279.7M Q2 2024 Q3 2024: $272.7M Q3 2024 Q4 2024: $277.3M Q4 2024 Q1 2025: $287.7M Q1 2025 Q2 2025: $339.4M Q2 2025 Q3 2025: $386.2M Q3 2025 Q4 2025: $399.0M Q4 2025 Q1 2026: $413.9M Q1 2026 Q2 2026: $467.2M Q2 2026

Holdings 785 stocks · $279.7M

IVV iShares Core S&P 500 ETF 16.30% 83,300 $45.6M Reduce -14.6%
IVW iShares S&P 500 Growth ETF 7.53% 227,562 $21.1M Add +58.0%
QUAL iShares MSCI USA Quality Fac 6.48% 106,088 $18.1M Add +3.1%
DYNF Ishrs US E F R A ETF-Usd Inc. 5.79% 345,269 $16.2M Add +10.3%
EMXC iShares MSCI Emr MRK Ex Chna 4.01% 189,574 $11.2M Add +136.0%
MBB iShares MBS ETF 3.63% 110,471 $10.1M Add +6.9%
TLT iShares 20+ Year Treasury BD 3.02% 92,132 $8.5M Add +2.4%
IYW iShares Ustechnology ETF 2.88% 53,490 $8.1M Add +1.0%
BINC iShares Flex I A ETF-Usd Inc. 2.87% 153,955 $8.0M Add +15.4%
EFV iShares MSCI Eafe Value ETF 2.39% 126,175 $6.7M Reduce -10.5%
IVE iShares S&P 500 Value ETF 2.04% 31,377 $5.7M Add +5.8%
SOXX iShares Semiconductor ETF 1.88% 21,298 $5.3M Reduce -6.2%
HEFA Isha Curr Hedged MSCI Eafe 1.55% 121,672 $4.3M Add +2.0%
SHW The Sherwin-Williams Co. 1.48% 13,907 $4.2M Add +0.0%
TIP iShares Tips Bond ETF 1.48% 38,856 $4.1M Add +2.9%
USIG iShares Broad Usd Investment 1.42% 79,199 $4.0M Add +224.2%
IGEB iShares Investment Grade SYS 1.39% 87,695 $3.9M New
OEF iShares S&P 100 ETF 1.34% 14,129 $3.7M Add +1.5%
AAPL Apple Inc. 1.26% 16,765 $3.5M Add +1.4%
EMB iShares JP Morgan Usd Emergi 1.16% 36,549 $3.2M Reduce -4.4%
QLTA iShares Aaa - A Rated Corpor 1.09% 64,925 $3.0M Add +323.7%
JEPI JPMorgan Equity Premium Inco 1.06% 52,406 $3.0M Reduce -35.2%
SPY SS SPDR S&P 500 ETF Trust-US 0.99% 5,098 $2.8M Reduce -23.1%
FISR SS Fi Sector Rotation 0.95% 104,951 $2.7M Reduce -14.6%
ITOT iShares Core S&P Total U.S. 0.95% 22,370 $2.7M Add +2.2%
LQDW iShares Ingr Corp. BD B/W ETF 0.89% 87,844 $2.5M Add +235.5%
JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F 0.82% 41,486 $2.3M Reduce -38.8%
MSFT Microsoft Corp. 0.66% 4,137 $1.8M Add +3.2%
SPDW Ste STR SPDR PT DW Eu ETF 0.58% 46,311 $1.6M Add +114.2%
IUSB Ishr CR Unvrse Usd BD ETF-Ui 0.57% 35,279 $1.6M Reduce -1.7%
XLSR SS US Sector Rotation 0.53% 29,338 $1.5M Reduce -5.1%
VUG Vanguard Mrngstar GR ETF-Sui 0.51% 3,841 $1.4M Reduce -1.5%
IWL iShares Russell Top 200 ETF 0.46% 9,692 $1.3M Reduce -46.0%
SPEM State Street SP PTF Em ETF 0.46% 34,370 $1.3M Add +8.7%
VEA Vanguard Ftse Developed ETF 0.45% 25,209 $1.2M Add +0.6%
SPMO Invesco S&P 500 Momentum ETF 0.43% 13,874 $1.2M Add +60.6%
SPYG SS SPDR P S&P 500 Growth ETF 0.43% 14,997 $1.2M Add +0.0%
IFRA iShares US Infrastructure 0.43% 28,463 $1.2M Add +4.2%
IWY iShares Russell Top 200 Grow 0.43% 5,573 $1.2M Add +28.6%
PULS Pgim Ultra Short Bond ETF 0.42% 23,609 $1.2M Reduce -45.7%
TLH iShares 10-20 Year Treasury 0.40% 10,970 $1.1M Reduce -25.6%
VTV Vanguard Mrngstr Val ETF-Aui 0.39% 6,800 $1.1M Reduce -0.2%
AMZN Amazon.com Inc. 0.38% 5,470 $1.1M Reduce -1.5%
BNDX Vanguard Total Intl Bond ETF 0.36% 20,678 $1.0M Add +2.5%
JNK SS SPDR BB High Yield Bond 0.34% 9,940 $937K Reduce -11.6%
INDB Independent Bank Corp. 0.33% 18,100 $918K No change
BSV Vanguard Short-Term Bond ETF 0.32% 11,699 $897K Add +2.9%
SPXL Direxion Daily S&P 500 Bull 0.30% 5,725 $836K Add +1.3%
FALN iShares Fallen Angels ETF 0.30% 31,576 $827K Add +235.9%
SPAB SS SPDR P Agg Bond ETF 0.29% 31,825 $798K Reduce -17.6%
ICVT iShares Convertible Bond ETF 0.27% 9,768 $768K Add +4.9%
XOM Exxon Mobil Corp. 0.24% 5,887 $678K Add +5.5%
NVDA Nvidia Corp. 0.24% 5,346 $661K Add +18.8%
LVHI Franklin International Low V 0.23% 21,799 $646K Reduce -43.9%
SPSM SS SPDR P S&P 600 Small Cap 0.22% 14,646 $608K Reduce -24.3%
LMT Lockheed Martin Corp. 0.20% 1,210 $565K Add +4.0%
IVLU iShares MSCI International V 0.20% 20,469 $562K Reduce -10.5%
RTX RTX Corp. 0.19% 5,274 $529K Add +3.0%
TIPX SS SPDR BB 1-10YR Tips ETF 0.19% 28,491 $527K Reduce -14.3%
EFG iShares MSCI Eafe Growth ETF 0.17% 4,584 $469K Add +42.3%
JNJ Johnson & Johnson 0.17% 3,188 $466K Add +1.3%
HD Home Depot Inc. 0.17% 1,348 $464K Add +9.2%
VMBS Vanguard Mortgage-Backed Sec 0.16% 9,818 $446K Add +2.7%
COP Conocophillips 0.16% 3,890 $445K No change
VWO Vanguard Ftse Emerging Marke 0.15% 9,829 $430K Add +0.4%
BIV Vanguard Intermediate-Term B 0.15% 5,742 $430K Add +2.7%
EBND State Street SPDR Bloomberg 0.15% 21,469 $427K Reduce -9.7%
BLV Vanguard Long-Term Bond ETF 0.15% 5,835 $410K Add +4.2%
BIL SS SPDR BB 1-3M T-Bill ETF 0.15% 4,440 $407K Reduce -44.6%
MAR Marriott International Class A 0.15% 1,683 $407K Add +0.1%
CVX Chevron Corp. 0.13% 2,395 $375K Add +8.1%
LLY Eli Lilly & Co. 0.13% 414 $375K No change
SPTL SS SPDR PF LNG TRM TSY E-Usd 0.13% 13,617 $371K Add +4115.8%
ORCL Oracle Corp. 0.13% 2,575 $364K Add +0.1%
DIVI Franklin International Core 0.13% 11,618 $363K Reduce -52.5%
GLD SPDR Gold Shares 0.12% 1,624 $349K Reduce -39.2%
PEP Pepsico Inc. 0.12% 2,101 $346K Add +7.9%
SPMD SS SPDR P S&P 400 Midcap ETF 0.12% 6,622 $340K Reduce -1.3%
MCD McDonald's Corp. 0.12% 1,290 $329K Reduce -9.5%
JPM JPMorgan Chase & Co. 0.11% 1,566 $317K Add +8.1%
GOOG Alphabet Inc. Class C 0.11% 1,662 $305K Add +1.8%
JMUB JPMorgan Municipal ETF 0.11% 5,969 $301K No change
EMHC SS SPDR BB Em Usd Bond ETF 0.10% 12,316 $293K Reduce -12.8%
VB Vanguard Most SM-Cap ETF-Usd 0.10% 1,333 $291K Reduce -0.3%
GOOGL Alphabet Inc. Class A 0.10% 1,586 $289K Add +0.1%
DGRO iShares Core Dividend Growth 0.10% 4,964 $286K Reduce -8.4%
ELV Elevance Health Inc. 0.10% 521 $282K Reduce -9.6%
V Visa Inc. Class A 0.10% 1,063 $279K Reduce -2.3%
TECL Dire Dai Tec Bull 3X ETF-Usd 0.10% 2,844 $277K Add +7.0%
ROK Rockwell Automation Inc. 0.10% 992 $273K Add +1.7%
HYGW iShares HY Corp. BD Buywr ETF 0.10% 8,288 $271K Reduce -31.8%
SRLN SS Blackstone Sr Loan ETF 0.10% 6,483 $271K Reduce -11.9%
TMO Thermo Fisher Scientific Inc. 0.10% 484 $268K Add +0.8%
KLAC KLA Corp. 0.09% 303 $250K No change
BRK.B Berkshire Hathaway Inc. Class B 0.09% 613 $249K No change
JMST JPM Ultra-Short Muni Income filed as J P MORGAN EXCHANGE TRADED F 0.09% 4,758 $241K No change
QQQ Invesco QQQ Trust Series 1 0.08% 493 $236K Add +1.2%
USMV iShares MSCI USA Min Vol Fac 0.08% 2,805 $236K Reduce -81.2%
PEG Public Service Enterprise GP 0.08% 3,163 $233K No change
ABBV Abbvie Inc. 0.08% 1,317 $226K Add +51.2%

Show all 785 holdings

Other holdings (3): bonds, preferreds, convertibles and warrants · $18K (not counted above)
SecurityClassShares / PrincipalValueChange
SCLXW Vickers Vantage Corp. I -CW27 *W EXP 11/10/202 36,000$16KNo change
OXY.WS Occidental Petroleum-CW27 *W EXP 08/03/202 25$1KNo change
HTZWW Hertz Global Hldgs Inc. -CW51 *W EXP 06/30/205 265$649No change
Lines left out (13) · $176 — a value with no share or principal amount
SecurityClassSharesValue
HEI.A Heico Corp. Class A CL A0$56
VPL Vanguard Ftse Pacific ETF FTSE PACIFIC ETF0$25
SHY iShares 1-3 Year Treasury Bo 1 3 YR TREAS BD0$22
CRI Carter's Inc. COM0$17
QQQM Invesco Nasdaq 100 ETF NASDAQ 100 ETF0$14
SPYV SS SPDR P S&P 500 Value ETF ST STR P500VAL0$10
SPEU State Street SPDR Portfolio ST STR EUROP ETF0$8
MDYG SS SPDR S&P 400 MC GR ETF ST STR SP400GRW0$7
BWX SS SPDR BB Intl Treasury BD ST INTL BBG ETF0$6
XMHQ Invesco S&P Midcap Qual ETF S&P MDCP QUALITY0$4
MDYV SS SPDR S&P 400 MC Val ETF ST STR SP400VAL0$3
PKW Invesco Buyback Achievers Et BUYBACK ACHIEV0$2
SPTI SS SPDR P Int Term TSY ETF ST INTER ETF0$2

Filed with a value but no share or principal amount (a cash line, a holding rounded to 0 shares), so they are kept out of the holdings, totals and percentages.

Total filed on the 13F, all lines: $279.7M.

Portfolio Sells Q1 2024 → Q2 2024

IVV iShares Core S&P 500 ETF Reduce -14.6% 16.30% −3.33
JEPI JPMorgan Equity Premium Inco Reduce -35.2% 1.06% −0.73
JEPQ JPM Nasdaq Equity Premium Reduce -38.8% 0.82% −0.58
EFV iShares MSCI Eafe Value ETF Reduce -10.5% 2.39% −0.54
IXC iShares Global Energy ETF Reduce -91.9% 0.04% −0.46
IWL iShares Russell Top 200 ETF Reduce -46.0% 0.46% −0.41
PULS Pgim Ultra Short Bond ETF Reduce -45.7% 0.42% −0.41
USMV iShares MSCI USA Min Vol Fac Reduce -81.2% 0.08% −0.39
SPY SS SPDR S&P 500 ETF Trust-US Reduce -23.1% 0.99% −0.34
JPST JPMorgan Ultra-Short Income Reduce -99.9% 0.00% −0.32
FISR SS Fi Sector Rotation Reduce -14.6% 0.95% −0.25
LVHI Franklin International Low V Reduce -43.9% 0.23% −0.21
SCHD Schwab US DVD Equity ETF Reduce -98.5% 0.00% −0.20
TLH iShares 10-20 Year Treasury Reduce -25.6% 0.40% −0.19
DIVI Franklin International Core Reduce -52.5% 0.13% −0.17
EMB iShares JP Morgan Usd Emergi Reduce -4.4% 1.16% −0.16
BIL SS SPDR BB 1-3M T-Bill ETF Reduce -44.6% 0.15% −0.14
XMMO Invesco S&P Midcap Momentum Sold out 0.00% −0.10
SPSM SS SPDR P S&P 600 Small Cap Reduce -24.3% 0.22% −0.10
SPAB SS SPDR P Agg Bond ETF Reduce -17.6% 0.29% −0.09
GLD SPDR Gold Shares Reduce -39.2% 0.12% −0.09
SOXX iShares Semiconductor ETF Reduce -6.2% 1.88% −0.08
JNK SS SPDR BB High Yield Bond Reduce -11.6% 0.34% −0.07
MTUM iShares MSCI USA Momentum Fa Reduce -85.5% 0.01% −0.07
HYGW iShares HY Corp. BD Buywr ETF Reduce -31.8% 0.10% −0.06
IUSB Ishr CR Unvrse Usd BD ETF-Ui Reduce -1.7% 0.57% −0.06
XLSR SS US Sector Rotation Reduce -5.1% 0.53% −0.06
TIPX SS SPDR BB 1-10YR Tips ETF Reduce -14.3% 0.19% −0.05
IVLU iShares MSCI International V Reduce -10.5% 0.20% −0.05
MCD McDonald's Corp. Reduce -9.5% 0.12% −0.04
VTV Vanguard Mrngstr Val ETF-Aui Reduce -0.2% 0.39% −0.03
EBND State Street SPDR Bloomberg Reduce -9.7% 0.15% −0.03
LQD Ishr Ibx Usd Invgd CB ETF-Ui Reduce -38.3% 0.04% −0.03
JIRE JPMorgan Int Res Enh Eqty Reduce -96.5% 0.00% −0.03
EMHC SS SPDR BB Em Usd Bond ETF Reduce -12.8% 0.10% −0.03
SRLN SS Blackstone Sr Loan ETF Reduce -11.9% 0.10% −0.02
IWB iShares Russell 1000 ETF Reduce -49.0% 0.02% −0.02
DGRO iShares Core Dividend Growth Reduce -8.4% 0.10% −0.02
V Visa Inc. Class A Reduce -2.3% 0.10% −0.02
SPMD SS SPDR P S&P 400 Midcap ETF Reduce -1.3% 0.12% −0.02
INTC Intel Corp. Reduce -12.1% 0.02% −0.01
MICROSOFT CORP Sold out 0.00% −0.01
ELV Elevance Health Inc. Reduce -9.6% 0.10% −0.01
VB Vanguard Most SM-Cap ETF-Usd Reduce -0.3% 0.10% −0.01
SPSB SS SPDR P St C Corp. ETF Sold out 0.00% −0.01
BALI Is US LRG CP Pre Inc. Act-Usd Reduce -26.6% 0.03% −0.01
DIS The Walt Disney Co. Reduce -0.3% 0.04% −0.01
MUB iShares National Muni Bond E Reduce -11.1% 0.05% −0.01
LULU Lululemon Athletica Inc. Reduce -58.2% 0.00% −0.01
DXCM Dexcom Inc. Reduce -62.4% 0.00% −0.01

Portfolio Buys Q1 2024 → Q2 2024

IVW iShares S&P 500 Growth ETF Add +58.0% 7.53% +2.88
EMXC iShares MSCI Emr MRK Ex Chna Add +136.0% 4.01% +2.24
IGEB iShares Investment Grade SYS New 1.39% +1.39
USIG iShares Broad Usd Investment Add +224.2% 1.42% +0.95
QLTA iShares Aaa - A Rated Corpor Add +323.7% 1.09% +0.81
LQDW iShares Ingr Corp. BD B/W ETF Add +235.5% 0.89% +0.59
DYNF Ishrs US E F R A ETF-Usd Inc. Add +10.3% 5.79% +0.48
SPYG SS SPDR P S&P 500 Growth ETF Add +0.0% 0.43% +0.43
SPDW Ste STR SPDR PT DW Eu ETF Add +114.2% 0.58% +0.28
FALN iShares Fallen Angels ETF Add +235.9% 0.30% +0.20
BINC iShares Flex I A ETF-Usd Inc. Add +15.4% 2.87% +0.20
AAPL Apple Inc. Add +1.4% 1.26% +0.18
SPMO Invesco S&P 500 Momentum ETF Add +60.6% 0.43% +0.17
IYW iShares Ustechnology ETF Add +1.0% 2.88% +0.14
SPTL SS SPDR PF LNG TRM TSY E-Usd Add +4115.8% 0.13% +0.13
IWY iShares Russell Top 200 Grow Add +28.6% 0.43% +0.10
NVDA Nvidia Corp. Add +18.8% 0.24% +0.08
RSP Invesco S&P 500 Equal Weight Add +2372.7% 0.08% +0.08
FDL First Trust Morn DVD Lead Inc. New 0.04% +0.04
EFG iShares MSCI Eafe Growth ETF Add +42.3% 0.17% +0.04
SPLV Invesco S&P 500 Low Volatili New 0.04% +0.04
PIZ Invesco Dorsey Wright Develo New 0.04% +0.04
ENB Enbridge Inc. Add +213.1% 0.05% +0.04
IEMG iShares Core MSCI Emerging Add +107.2% 0.07% +0.03
SPEM State Street SP PTF Em ETF Add +8.7% 0.46% +0.03
FDT First Trust Develp MKT Ex-US New 0.02% +0.02
MLM Martin Marietta Materials New 0.02% +0.02
ABBV Abbvie Inc. Add +51.2% 0.08% +0.02
OEF iShares S&P 100 ETF Add +1.5% 1.34% +0.02
TECL Dire Dai Tec Bull 3X ETF-Usd Add +7.0% 0.10% +0.02
MSFT Microsoft Corp. Add +3.2% 0.66% +0.02
SILA Sila Realty Trust Inc. New 0.01% +0.01
GOOG Alphabet Inc. Class C Add +1.8% 0.11% +0.01
AMGN Amgen Inc. Add +47.5% 0.04% +0.01
NEE Nextera Energy Inc. Add +64.5% 0.03% +0.01
GOOGL Alphabet Inc. Class A Add +0.1% 0.10% +0.01
BBUS JPMorgan Betabuilders US Equ New 0.01% +0.01
PM Philip Morris International Add +27.5% 0.05% +0.01
PAYX Paychex Inc. Add +57.5% 0.03% +0.01
AJG Arthur J Gallagher & Co. Add +56.3% 0.03% +0.01
SPXL Direxion Daily S&P 500 Bull Add +1.3% 0.30% +0.01
F Ford Motor Co. Add +48.0% 0.04% +0.01
MCHP Microchip Technology Inc. Add +50.2% 0.03% +0.01
PLD Prologis Inc. Add +96.4% 0.02% +0.01
GNMA iShares Gnma Bond ETF Add +199.2% 0.01% +0.01
UNH Unitedhealth Group Inc. Add +52.9% 0.02% +0.01
ADI Analog Devices Inc. Add +7.3% 0.06% +0.01
SAIA Saia Inc. Add +112.5% 0.02% +0.01
BLK BlackRock Finance Inc. Add +49.3% 0.03% +0.01
DFS Discover Financial Services Add +42.8% 0.03% +0.01

Notes & Other Activity Q1 2024 → Q2 2024

HEI.A Heico Corp. Class A CL A Reduce -100.0% 0 $56
SHY iShares 1-3 Year Treasury Bo 1 3 YR TREAS BD Reduce -100.0% 0 $22
QQQM Invesco Nasdaq 100 ETF NASDAQ 100 ETF Reduce -100.0% 0 $14
SPYV SS SPDR P S&P 500 Value ETF ST STR P500VAL Reduce -100.0% 0 $10
MDYG SS SPDR S&P 400 MC GR ETF ST STR SP400GRW Reduce -100.0% 0 $7
XMHQ Invesco S&P Midcap Qual ETF S&P MDCP QUALITY Reduce -100.0% 0 $4
MDYV SS SPDR S&P 400 MC Val ETF ST STR SP400VAL Reduce -100.0% 0 $3
SPTI SS SPDR P Int Term TSY ETF ST INTER ETF Reduce -100.0% 0 $2

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 141$467.2MIVV, CORO, IVW, DYNF, IVE
Q1 2026 128$413.9MIVV, CORO, IVE, IVW, DYNF
Q4 2025 123$399.0MDYNF, IVV, IVE, IEMG, IVW
Q3 2025 114$386.2MDYNF, IVV, QUAL, IVW, OEF
Q2 2025 116$339.4MIVV, QUAL, EFV, IVW, DYNF
Q1 2025 112$287.7MIVV, QUAL, IVW, DYNF, EFV
Q4 2024Amended 113$277.3MIVV, QUAL, IVW, DYNF, EFV
Q3 2024 111$272.7MIVV, QUAL, IVW, DYNF, EFV
Q2 2024 785$279.7MIVV, IVW, QUAL, DYNF, EMXC
Q1 2024 793$261.3MIVV, QUAL, DYNF, IVW, MBB