Kelly Financial Services LLC

In its 13F for Q4 2025 (holdings as of December 31, 2025, filed January 13, 2026), Kelly Financial Services LLC reported 123 stock positions worth $399.0 million. Its top holding was Ishrs US E F R A ETF-Usd (DYNF) at 8.3% of the portfolio, followed by iShares Core S&P 500 ETF (IVV, 7.1%) and iShares S&P 500 Value ETF (IVE, 6.9%). Compared with Q3 2025, it opened 14 new positions, sold out of 5, added to 42 and reduced 60. The biggest buy was iShares S&P 500 Value ETF (IVE, shares +40%) and the biggest sale iShares MSCI USA Quality Fac (QUAL, shares −44%).

Most Recent 13F
Q2 2026
Location
BRAINTREE, MA
CIK
0002023336
Portfolio Value
$399.0M (Q4 2025)
SEC Filing
0001754960-26-000039 ↗ filed Jan 13, 2026

Holdings Value

0$100.0M$200.0M$300.0M$400.0M$500.0M Q1 2024: $261.3M Q1 2024 Q2 2024: $279.7M Q2 2024 Q3 2024: $272.7M Q3 2024 Q4 2024: $277.3M Q4 2024 Q1 2025: $287.7M Q1 2025 Q2 2025: $339.4M Q2 2025 Q3 2025: $386.2M Q3 2025 Q4 2025: $399.0M $399.0M Q4 2025 Q1 2026: $413.9M Q1 2026 Q2 2026: $467.2M Q2 2026

Holdings 123 stocks · $399.0M

DYNF Ishrs US E F R A ETF-Usd Inc. 8.29% 543,668 $33.1M Add +2.3%
IVV iShares Core S&P 500 ETF 7.09% 41,298 $28.3M Add +16.1%
IVE iShares S&P 500 Value ETF 6.85% 128,896 $27.3M Add +40.3%
IEMG iShares Core MSCI Emerging 5.95% 353,452 $23.8M Add +24.5%
IVW iShares S&P 500 Growth ETF 5.65% 182,870 $22.5M Add +1.7%
OEF iShares S&P 100 ETF 5.56% 64,691 $22.2M Add +4.7%
BINC iShares Flex I A ETF-Usd Inc. 4.30% 325,159 $17.2M Add +8.1%
EFV iShares MSCI Eafe Value ETF 3.56% 198,697 $14.2M Reduce -8.6%
QUAL iShares MSCI USA Quality Fac 3.27% 65,709 $13.1M Reduce -44.4%
QLTA iShares Aaa - A Rated Corpor 3.26% 270,386 $13.0M Reduce -4.3%
TLH iShares 10-20 Year Treasury 3.23% 126,944 $12.9M Reduce -35.0%
THRO iShares U.S. Thematic Rotati 2.77% 286,841 $11.1M Add +1.9%
BAI Ishrs AI in and Tech Act ETF 2.70% 323,351 $10.8M Add +8.2%
IAU iShares Gold Trust 2.70% 132,637 $10.8M Reduce -2.3%
IAGG iShares Intl Aggregate Bond 2.65% 211,065 $10.6M Add +3.4%
MBB iShares MBS ETF 2.64% 110,454 $10.5M Add +4.5%
MTUM iShares MSCI USA Momentum Fa 2.53% 40,265 $10.1M Add +59.3%
SCHR Schwab Intermediate-Term US 2.04% 324,019 $8.1M Add +19.8%
SHLD Global X Defense Tech ETF 1.64% 101,230 $6.6M Add +5.9%
JAAA Janus Henderson Aaa Clo ETF 1.43% 112,574 $5.7M Add +22.0%
SYSB iShares Systematic Bond ETF 1.27% 56,436 $5.1M New
HYGW iShares HY Corp. BD Buywr ETF 1.20% 160,230 $4.8M Add +21.0%
SHW The Sherwin-Williams Co. 1.13% 13,909 $4.5M No change
EMB iShares JP Morgan Usd Emergi 1.09% 45,112 $4.3M Add +4.3%
AAPL Apple Inc. 1.02% 14,900 $4.1M Reduce -8.1%
IGEB iShares Investment Grade SYS 0.99% 86,851 $4.0M Add +19.4%
EMLC Vaneck JPM Em Local Curr BND 0.84% 129,435 $3.3M New
ITOT iShares Core S&P Total U.S. 0.76% 20,290 $3.0M Reduce -5.8%
HIMU iShares High Yild Muni A ETF 0.57% 46,599 $2.3M Add +10.7%
MSFT Microsoft Corp. 0.56% 4,654 $2.3M Add +4.9%
IYW iShares Ustechnology ETF 0.49% 9,705 $1.9M Reduce -20.0%
SPY SS SPDR S&P 500 ETF Trust-US 0.46% 2,706 $1.8M Reduce -7.3%
JEPI JPMorgan Equity Premium Inco 0.43% 30,225 $1.7M Add +18.4%
DIVI Franklin International Core 0.43% 43,936 $1.7M Reduce -23.5%
BALI Is US LRG CP Pre Inc. Act-Usd 0.43% 53,778 $1.7M Add +16.6%
INDB Independent Bank Corp. 0.38% 20,909 $1.5M Add +15.5%
RTN.A Raytheon Co. Class A filed as RTX CORPORATION 0.37% 8,087 $1.5M New
IUSB Ishr CR Unvrse Usd BD ETF-Ui 0.34% 29,464 $1.4M Reduce -0.3%
AMZN Amazon.com Inc. 0.30% 5,154 $1.2M Reduce -0.3%
SPXL Direxion Daily S&P 500 Bull 0.29% 5,209 $1.1M Reduce -1.0%
ICVT iShares Convertible Bond ETF 0.25% 10,193 $1.0M Add +49.7%
PBTP Invesco 0-5 YR US Tips ETF 0.23% 35,538 $921K Reduce -81.9%
MUB iShares National Muni Bond E 0.23% 8,391 $899K Add +6.4%
SPYG SS SPDR P S&P 500 Growth ETF 0.22% 8,140 $869K Reduce -13.6%
IVLU iShares MSCI International V 0.20% 21,238 $808K Reduce -3.4%
TLT iShares 20+ Year Treasury BD 0.20% 9,260 $807K Add +153.7%
IWX iShares Russell Top 200 Valu 0.20% 8,573 $788K New
NVDA Nvidia Corp. 0.20% 4,190 $781K Reduce -10.6%
XOM Exxon Mobil Corp. 0.18% 5,821 $700K Add +0.8%
LMT Lockheed Martin Corp. 0.17% 1,397 $676K Reduce -2.0%
JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F 0.17% 11,399 $662K Reduce -3.5%
JPM JPMorgan Chase & Co. 0.17% 2,053 $662K Reduce -4.7%
HD Home Depot Inc. 0.16% 1,884 $648K Add +8.3%
GOOGL Alphabet Inc. Class A 0.15% 1,974 $618K Reduce -3.3%
TSLA Tesla Inc. 0.15% 1,349 $607K Add +0.2%
XLSR SS US Sector Rotation 0.15% 9,720 $606K Reduce -8.3%
JNJ Johnson & Johnson 0.15% 2,915 $603K Reduce -0.3%
AMAT Applied Materials Inc. 0.14% 2,192 $563K New
VUG Vanguard Mrngstar GR ETF-Sui 0.14% 1,140 $556K Reduce -16.3%
VEA Vanguard Ftse Developed ETF 0.14% 8,895 $556K Reduce -17.0%
ORCL Oracle Corp. 0.14% 2,778 $541K Add +12.1%
SPDW Ste STR SPDR PT DW Eu ETF 0.13% 11,992 $533K Add +27.5%
MAR Marriott International Class A 0.13% 1,689 $524K Add +0.1%
BBUS JPMorgan Betabuilders US Equ 0.13% 4,132 $510K Add +0.1%
CVX Chevron Corp. 0.13% 3,309 $504K Reduce -5.8%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.12% 3,202 $492K Add +0.0%
ILCV iShares Morningstar Value Et 0.12% 5,167 $488K Reduce -8.8%
LQD Ishr Ibx Usd Invgd CB ETF-Ui 0.12% 4,376 $482K Add +0.5%
GOOG Alphabet Inc. Class C 0.12% 1,531 $481K Reduce -1.0%
IJR iShares Core S&P Small-Cap E 0.10% 3,389 $407K New
USMV iShares MSCI USA Min Vol Fac 0.10% 4,273 $402K Reduce -0.6%
VTV Vanguard Mrngstr Val ETF-Aui 0.10% 2,077 $397K Reduce -16.4%
SPEM State Street SP PTF Em ETF 0.10% 8,433 $395K Reduce -7.0%
ROK Rockwell Automation Inc. 0.10% 1,012 $394K Reduce -3.9%
ABBV Abbvie Inc. 0.09% 1,618 $370K Reduce -14.6%
KLAC KLA Corp. 0.09% 303 $368K No change
COP Conocophillips 0.09% 3,927 $368K Add +0.9%
IWY iShares Russell Top 200 Grow 0.09% 1,300 $360K Reduce -66.9%
FISR SS Fi Sector Rotation 0.09% 13,873 $359K Reduce -6.9%
IGIB iShares 5-10Y Inv Grade Corp. 0.09% 6,601 $356K New
BNDX Vanguard Total Intl Bond ETF 0.09% 7,263 $351K Add +1.8%
GLD SPDR Gold Shares 0.09% 879 $348K Reduce -8.4%
V Visa Inc. Class A 0.09% 968 $340K Reduce -0.6%
VGT Vanguard Info Tech ETF 0.08% 442 $333K Reduce -0.5%
PM Philip Morris International 0.08% 1,971 $316K Reduce -6.4%
IWB iShares Russell 1000 ETF 0.08% 844 $315K Add +4.5%
VZ Verizon Communications Inc. 0.08% 7,398 $301K Reduce -0.7%
MCD McDonald's Corp. 0.08% 983 $300K Reduce -1.6%
T AT&T Inc. 0.07% 11,895 $295K Reduce -2.3%
SIVR Abrdn Physical Silver Shares 0.07% 4,258 $288K New
QQQ Invesco QQQ Trust Series 1 0.07% 462 $284K No change
TMO Thermo Fisher Scientific Inc. 0.07% 488 $283K No change
DGRO iShares Core Dividend Growth 0.07% 4,070 $283K Reduce -14.2%
SOXX iShares Semiconductor ETF 0.07% 933 $281K Reduce -96.3%
CSCO Cisco Systems Inc. 0.07% 3,597 $277K Reduce -5.7%
BSV Vanguard Short-Term Bond ETF 0.07% 3,494 $275K Reduce -7.6%
TECL Dire Dai Tec Bull 3X ETF-Usd 0.07% 2,244 $264K Add +5.0%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.07% 4,753 $261K No change
HYDB iShares High Yield Systemati 0.07% 5,508 $261K Reduce -65.8%
AMP Ameriprise Financial Inc. 0.07% 529 $260K Reduce -8.5%

Show all 123 holdings

Portfolio Sells Q3 2025 → Q4 2025

QUAL iShares MSCI USA Quality Fac Reduce -44.4% 3.27% −2.68
TLH iShares 10-20 Year Treasury Reduce -35.0% 3.23% −1.98
SOXX iShares Semiconductor ETF Reduce -96.3% 0.07% −1.72
PBTP Invesco 0-5 YR US Tips ETF Reduce -81.9% 0.23% −1.10
RTX RTX Corp. Sold out 0.00% −0.33
QLTA iShares Aaa - A Rated Corpor Reduce -4.3% 3.26% −0.29
EFV iShares MSCI Eafe Value ETF Reduce -8.6% 3.56% −0.26
SPMO Invesco S&P 500 Momentum ETF Sold out 0.00% −0.22
IWY iShares Russell Top 200 Grow Reduce -66.9% 0.09% −0.19
HYDB iShares High Yield Systemati Reduce -65.8% 0.07% −0.13
IYW iShares Ustechnology ETF Reduce -20.0% 0.49% −0.13
DIVI Franklin International Core Reduce -23.5% 0.43% −0.13
BRK.B Berkshire Hathaway Inc. Class B Sold out 0.00% −0.08
CERY SS SPDR BBG En RY CM St N-Ui Sold out 0.00% −0.06
AJG Arthur J Gallagher & Co. Sold out 0.00% −0.06
ITOT iShares Core S&P Total U.S. Reduce -5.8% 0.76% −0.06
AAPL Apple Inc. Reduce -8.1% 1.02% −0.05
SPY SS SPDR S&P 500 ETF Trust-US Reduce -7.3% 0.46% −0.04
SPYG SS SPDR P S&P 500 Growth ETF Reduce -13.6% 0.22% −0.04
NVDA Nvidia Corp. Reduce -10.6% 0.20% −0.03
VUG Vanguard Mrngstar GR ETF-Sui Reduce -16.3% 0.14% −0.03
VEA Vanguard Ftse Developed ETF Reduce -17.0% 0.14% −0.03
SPSM SS SPDR P S&P 600 Small Cap Reduce -27.7% 0.05% −0.02
ABBV Abbvie Inc. Reduce -14.6% 0.09% −0.02
VTV Vanguard Mrngstr Val ETF-Aui Reduce -16.4% 0.10% −0.02
T AT&T Inc. Reduce -2.3% 0.07% −0.01
LMT Lockheed Martin Corp. Reduce -2.0% 0.17% −0.01
CVX Chevron Corp. Reduce -5.8% 0.13% −0.01
IUSB Ishr CR Unvrse Usd BD ETF-Ui Reduce -0.3% 0.34% −0.01
PAYX Paychex Inc. Reduce -7.3% 0.05% −0.01
BLK BlackRock Inc. Reduce -8.0% 0.06% −0.01
DGRO iShares Core Dividend Growth Reduce -14.2% 0.07% −0.01
VWO Vanguard Ftse Emerging Marke Reduce -16.8% 0.05% −0.01
XLSR SS US Sector Rotation Reduce -8.3% 0.15% −0.01
SPEM State Street SP PTF Em ETF Reduce -7.0% 0.10% −0.01
FISR SS Fi Sector Rotation Reduce -6.9% 0.09% −0.01
META Meta Platforms Inc. Class A Reduce -1.3% 0.06% −0.01
JPM JPMorgan Chase & Co. Reduce -4.7% 0.17% −0.01
ILCV iShares Morningstar Value Et Reduce -8.8% 0.12% −0.01
JEPQ JPM Nasdaq Equity Premium Reduce -3.5% 0.17% −0.01
ABT Abbott Laboratories Reduce -5.8% 0.06% −0.01
PM Philip Morris International Reduce -6.4% 0.08% −0.01
VZ Verizon Communications Inc. Reduce -0.7% 0.08% −0.01
PG The Procter & Gamble Co. Reduce -2.9% 0.06% −0.01
AMP Ameriprise Financial Inc. Reduce -8.5% 0.07% −0.01
BSV Vanguard Short-Term Bond ETF Reduce -7.6% 0.07% −0.01
SNA Snap-on Inc. Reduce -7.4% 0.06% −0.01
USMV iShares MSCI USA Min Vol Fac Reduce -0.6% 0.10% −0.01
MCD McDonald's Corp. Reduce -1.6% 0.08% −0.00
BUFG FT Vest Buffered Allocation Reduce -3.0% 0.05% −0.00

Portfolio Buys Q3 2025 → Q4 2025

IVE iShares S&P 500 Value ETF Add +40.3% 6.85% +1.94
SYSB iShares Systematic Bond ETF New 1.27% +1.27
IEMG iShares Core MSCI Emerging Add +24.5% 5.95% +1.11
IVV iShares Core S&P 500 ETF Add +16.1% 7.09% +0.92
MTUM iShares MSCI USA Momentum Fa Add +59.3% 2.53% +0.85
EMLC Vaneck JPM Em Local Curr BND New 0.84% +0.84
RTN.A Raytheon Co. Class A New 0.37% +0.37
SCHR Schwab Intermediate-Term US Add +19.8% 2.04% +0.28
OEF iShares S&P 100 ETF Add +4.7% 5.56% +0.23
JAAA Janus Henderson Aaa Clo ETF Add +22.0% 1.43% +0.21
IWX iShares Russell Top 200 Valu New 0.20% +0.20
HYGW iShares HY Corp. BD Buywr ETF Add +21.0% 1.20% +0.16
BINC iShares Flex I A ETF-Usd Inc. Add +8.1% 4.30% +0.15
DYNF Ishrs US E F R A ETF-Usd Inc. Add +2.3% 8.29% +0.14
AMAT Applied Materials Inc. New 0.14% +0.14
IGEB iShares Investment Grade SYS Add +19.4% 0.99% +0.13
TLT iShares 20+ Year Treasury BD Add +153.7% 0.20% +0.12
IJR iShares Core S&P Small-Cap E New 0.10% +0.10
IGIB iShares 5-10Y Inv Grade Corp. New 0.09% +0.09
ICVT iShares Convertible Bond ETF Add +49.7% 0.25% +0.08
SIVR Abrdn Physical Silver Shares New 0.07% +0.07
INDB Independent Bank Corp. Add +15.5% 0.38% +0.06
JEPI JPMorgan Equity Premium Inco Add +18.4% 0.43% +0.06
BAI Ishrs AI in and Tech Act ETF Add +8.2% 2.70% +0.06
IEI iShares 3-7 Year Treasury Bo New 0.06% +0.06
COF Capital One Financial Corp. New 0.05% +0.05
AXP American Express Co. New 0.05% +0.05
IWL iShares Russell Top 200 ETF New 0.05% +0.05
NVS Novartis AG-Sponsored ADR New 0.05% +0.05
JAVA JPMorgan Active Value ETF New 0.05% +0.05
BALI Is US LRG CP Pre Inc. Act-Usd Add +16.6% 0.43% +0.05
HIMU iShares High Yild Muni A ETF Add +10.7% 0.57% +0.03
MBB iShares MBS ETF Add +4.5% 2.64% +0.03
SPDW Ste STR SPDR PT DW Eu ETF Add +27.5% 0.13% +0.03
IVW iShares S&P 500 Growth ETF Add +1.7% 5.65% +0.03
EMB iShares JP Morgan Usd Emergi Add +4.3% 1.09% +0.02
MAR Marriott International Class A Add +0.1% 0.13% +0.02
THRO iShares U.S. Thematic Rotati Add +1.9% 2.77% +0.01
MUB iShares National Muni Bond E Add +6.4% 0.23% +0.01
XOM Exxon Mobil Corp. Add +0.8% 0.18% +0.01
TJX TJX Companies Inc. Add +0.0% 0.12% +0.00
SHOP Shopify Inc. Class A Add +1.1% 0.06% +0.00
IWB iShares Russell 1000 ETF Add +4.5% 0.08% +0.00
ITA iShares U.S. Aerospace & Def Add +2.6% 0.06% +0.00
BBUS JPMorgan Betabuilders US Equ Add +0.1% 0.13% −0.00
GD General Dynamics Corp. Add +0.5% 0.05% −0.00
TECL Dire Dai Tec Bull 3X ETF-Usd Add +5.0% 0.07% −0.00
TSLA Tesla Inc. Add +0.2% 0.15% −0.00
COP Conocophillips Add +0.9% 0.09% −0.00
BNDX Vanguard Total Intl Bond ETF Add +1.8% 0.09% −0.00

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 141$467.2MIVV, CORO, IVW, DYNF, IVE
Q1 2026 128$413.9MIVV, CORO, IVE, IVW, DYNF
Q4 2025 123$399.0MDYNF, IVV, IVE, IEMG, IVW
Q3 2025 114$386.2MDYNF, IVV, QUAL, IVW, OEF
Q2 2025 116$339.4MIVV, QUAL, EFV, IVW, DYNF
Q1 2025 112$287.7MIVV, QUAL, IVW, DYNF, EFV
Q4 2024Amended 113$277.3MIVV, QUAL, IVW, DYNF, EFV
Q3 2024 111$272.7MIVV, QUAL, IVW, DYNF, EFV
Q2 2024 785$279.7MIVV, IVW, QUAL, DYNF, EMXC
Q1 2024 793$261.3MIVV, QUAL, DYNF, IVW, MBB