Kelly Financial Services LLC
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 16, 2025), Kelly Financial Services LLC reported 113 stock positions worth $277.3 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 14.7% of the portfolio, followed by iShares MSCI USA Quality Fac (QUAL, 7.2%) and iShares S&P 500 Growth ETF (IVW, 7.1%). Compared with Q3 2024, it opened 15 new positions, sold out of 13, added to 39 and reduced 51. The biggest buy was a new position in iShares MSCI USA Momentum Fa (MTUM) and the biggest sale an exit from iShares Investment Grade SYS (IGEB).
- Most Recent 13F
- Q2 2026
- Location
- BRAINTREE, MA
- CIK
- 0002023336
- Portfolio Value
- $277.3M (Q4 2024)
- SEC Filing
- 0001754960-25-000034 ↗ filed Jan 16, 2025
Holdings Value
Holdings 113 stocks · $277.3M
| IVV iShares Core S&P 500 ETF | 14.65% | 69,027 | $40.6M | Reduce -3.4% |
| QUAL iShares MSCI USA Quality Fac | 7.15% | 111,368 | $19.8M | Add +3.7% |
| IVW iShares S&P 500 Growth ETF | 7.08% | 193,505 | $19.6M | Reduce -1.4% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 6.37% | 344,652 | $17.7M | Reduce -0.3% |
| EFV iShares MSCI Eafe Value ETF | 4.79% | 253,054 | $13.3M | Add +0.8% |
| BINC iShares Flex I A ETF-Usd Inc. | 4.47% | 238,458 | $12.4M | Add +12.3% |
| EMXC iShares MSCI Emr MRK Ex Chna | 4.19% | 209,624 | $11.6M | Add +7.9% |
| MBB iShares MBS ETF | 3.71% | 112,249 | $10.3M | Add +7.8% |
| IYW iShares Ustechnology ETF | 3.04% | 52,802 | $8.4M | Reduce -0.6% |
| IVE iShares S&P 500 Value ETF | 2.37% | 34,414 | $6.6M | Add +7.7% |
| QLTA iShares Aaa - A Rated Corpor | 2.36% | 140,085 | $6.6M | Add +52.0% |
| TLT iShares 20+ Year Treasury BD | 2.35% | 74,462 | $6.5M | Add +10.4% |
| SOXX iShares Semiconductor ETF | 1.81% | 23,282 | $5.0M | Add +4.6% |
| SHW The Sherwin-Williams Co. | 1.70% | 13,907 | $4.7M | No change |
| MTUM iShares MSCI USA Momentum Fa | 1.65% | 22,159 | $4.6M | New |
| OEF iShares S&P 100 ETF | 1.55% | 14,879 | $4.3M | Reduce -1.4% |
| AAPL Apple Inc. | 1.47% | 16,306 | $4.1M | Reduce -4.9% |
| SCHR Schwab Intermediate-Term US | 1.44% | 164,068 | $4.0M | Add +62.5% |
| HYDB iShares High Yield Systemati | 1.36% | 80,181 | $3.8M | New |
| EMB iShares JP Morgan Usd Emergi | 1.23% | 38,434 | $3.4M | Add +5.7% |
| JAAA Janus Henderson Aaa Clo ETF | 1.22% | 66,542 | $3.4M | Add +32.0% |
| USIG iShares Broad Usd Investment | 1.11% | 61,315 | $3.1M | Reduce -6.8% |
| SPYG SS SPDR P S&P 500 Growth ETF | 1.07% | 33,720 | $3.0M | New |
| ITOT iShares Core S&P Total U.S. | 0.96% | 20,786 | $2.7M | Reduce -6.3% |
| HYGW iShares HY Corp. BD Buywr ETF | 0.87% | 75,722 | $2.4M | Add +925.6% |
| IAU iShares Gold Trust | 0.81% | 45,221 | $2.2M | New |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.76% | 3,611 | $2.1M | Reduce -36.0% |
| LQDW iShares Ingr Corp. BD B/W ETF | 0.75% | 79,535 | $2.1M | Reduce -19.5% |
| MSFT Microsoft Corp. | 0.68% | 4,455 | $1.9M | Add +1.5% |
| JEPI JPMorgan Equity Premium Inco | 0.68% | 32,585 | $1.9M | Reduce -32.3% |
| IWY iShares Russell Top 200 Grow | 0.66% | 7,827 | $1.8M | New |
| FISR SS Fi Sector Rotation | 0.62% | 67,873 | $1.7M | Reduce -36.2% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.61% | 37,262 | $1.7M | Reduce -6.4% |
| XMMO Invesco S&P Midcap Momentum | 0.50% | 11,155 | $1.4M | New |
| IFRA iShares US Infrastructure | 0.49% | 29,409 | $1.4M | Add +0.5% |
| IWL iShares Russell Top 200 ETF | 0.47% | 9,051 | $1.3M | Reduce -5.5% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.44% | 21,682 | $1.2M | Reduce -27.6% |
| SPMO Invesco S&P 500 Momentum ETF | 0.43% | 12,563 | $1.2M | Reduce -24.6% |
| AMZN Amazon.com Inc. | 0.42% | 5,306 | $1.2M | Reduce -4.1% |
| INDB Independent Bank Corp. | 0.42% | 18,100 | $1.2M | No change |
| TLH iShares 10-20 Year Treasury | 0.40% | 11,042 | $1.1M | Add +1.6% |
| ICVT iShares Convertible Bond ETF | 0.39% | 12,646 | $1.1M | Add +38.1% |
| SPXL Direxion Daily S&P 500 Bull | 0.36% | 5,845 | $986K | Add +0.7% |
| XLSR SS US Sector Rotation | 0.32% | 16,811 | $898K | Reduce -44.5% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.31% | 2,119 | $870K | Reduce -43.8% |
| BALI Is US LRG CP Pre Inc. Act-Usd | 0.31% | 28,240 | $854K | New |
| BIDD iShares International Divide | 0.27% | 30,693 | $757K | New |
| SPEM State Street SP PTF Em ETF | 0.27% | 19,209 | $737K | Reduce -50.0% |
| JNK SS SPDR BB High Yield Bond | 0.26% | 7,618 | $727K | Add +42.1% |
| VEA Vanguard Ftse Developed ETF | 0.25% | 14,645 | $700K | Reduce -42.0% |
| RTX RTX Corp. | 0.24% | 5,863 | $678K | Add +13.1% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.24% | 3,920 | $664K | Reduce -42.5% |
| NVDA Nvidia Corp. | 0.22% | 4,642 | $623K | Reduce -13.2% |
| XOM Exxon Mobil Corp. | 0.22% | 5,720 | $615K | Add +2.1% |
| PULS Pgim Ultra Short Bond ETF | 0.22% | 12,409 | $615K | Reduce -40.8% |
| LMT Lockheed Martin Corp. | 0.22% | 1,257 | $611K | Reduce -2.3% |
| HD Home Depot Inc. | 0.22% | 1,549 | $603K | Add +3.9% |
| EFG iShares MSCI Eafe Growth ETF | 0.21% | 5,908 | $573K | Add +35.1% |
| BNDX Vanguard Total Intl Bond ETF | 0.21% | 11,653 | $572K | Reduce -43.3% |
| IVLU iShares MSCI International V | 0.20% | 20,406 | $553K | Add +3.0% |
| SPAB SS SPDR P Agg Bond ETF | 0.19% | 21,234 | $531K | Reduce -60.8% |
| BSV Vanguard Short-Term Bond ETF | 0.17% | 6,190 | $478K | Reduce -46.8% |
| MAR Marriott International Class A | 0.17% | 1,685 | $470K | Add +0.1% |
| JPM JPMorgan Chase & Co. | 0.17% | 1,943 | $466K | Add +7.5% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 0.16% | 4,221 | $456K | New |
| BIL SS SPDR BB 1-3M T-Bill ETF | 0.16% | 4,977 | $455K | Reduce -23.2% |
| JNJ Johnson & Johnson | 0.16% | 3,108 | $449K | Reduce -2.9% |
| ORCL Oracle Corp. | 0.15% | 2,574 | $429K | Reduce -0.0% |
| CVX Chevron Corp. | 0.15% | 2,959 | $429K | Add +11.7% |
| TSLA Tesla Inc. | 0.15% | 1,053 | $425K | Reduce -5.8% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.15% | 11,976 | $409K | Reduce -38.3% |
| COP Conocophillips | 0.14% | 3,890 | $386K | No change |
| BBUS JPMorgan Betabuilders US Equ | 0.13% | 3,339 | $354K | New |
| TIPX SS SPDR BB 1-10YR Tips ETF | 0.12% | 18,488 | $342K | Reduce -33.1% |
| GLD SPDR Gold Shares | 0.12% | 1,411 | $342K | Reduce -34.3% |
| MCD McDonald's Corp. | 0.12% | 1,151 | $334K | Reduce -7.5% |
| V Visa Inc. Class A | 0.12% | 1,040 | $329K | Reduce -1.3% |
| AMP Ameriprise Financial Inc. | 0.12% | 614 | $327K | Add +7.0% |
| LLY Eli Lilly & Co. | 0.12% | 414 | $319K | No change |
| GOOG Alphabet Inc. Class C | 0.11% | 1,616 | $308K | Reduce -1.5% |
| SPIB SS SPDR P Int C Corp. ETF | 0.11% | 9,336 | $306K | New |
| SPSM SS SPDR P S&P 600 Small Cap | 0.11% | 6,779 | $305K | Reduce -43.4% |
| GOOGL Alphabet Inc. Class A | 0.11% | 1,595 | $302K | Add +0.4% |
| DGRO iShares Core Dividend Growth | 0.11% | 4,911 | $301K | Reduce -0.1% |
| ROK Rockwell Automation Inc. | 0.11% | 1,050 | $300K | Add +6.4% |
| JMUB JPMorgan Municipal ETF | 0.11% | 5,969 | $299K | No change |
| BRK.B Berkshire Hathaway Inc. Class B | 0.11% | 649 | $294K | Add +0.1% |
| ACN Accenture PLC Class A | 0.10% | 812 | $286K | Add +8.1% |
| PEP Pepsico Inc. | 0.10% | 1,828 | $278K | Reduce -17.2% |
| EBND State Street SPDR Bloomberg | 0.10% | 14,135 | $276K | Reduce -31.4% |
| PEG Public Service Enterprise GP | 0.10% | 3,163 | $267K | No change |
| TECL Dire Dai Tec Bull 3X ETF-Usd | 0.10% | 2,949 | $267K | Add +0.7% |
| PG The Procter & Gamble Co. | 0.10% | 1,589 | $266K | Add +5.9% |
| ABBV Abbvie Inc. | 0.10% | 1,497 | $266K | Add +7.5% |
| VZ Verizon Communications Inc. | 0.09% | 6,579 | $263K | Add +9.1% |
| LVHI Franklin International Low V | 0.09% | 8,502 | $259K | Reduce -37.4% |
| TMO Thermo Fisher Scientific Inc. | 0.09% | 488 | $254K | Add +0.8% |
| VWO Vanguard Ftse Emerging Marke | 0.09% | 5,686 | $250K | Reduce -42.6% |
| JMST JPM Ultra-Short Muni Income filed as J P MORGAN EXCHANGE TRADED F | 0.09% | 4,758 | $241K | No change |
| VMBS Vanguard Mortgage-Backed Sec | 0.09% | 5,303 | $240K | Reduce -46.2% |
| QQQ Invesco QQQ Trust Series 1 | 0.09% | 467 | $239K | Reduce -0.2% |
| USMV iShares MSCI USA Min Vol Fac | 0.08% | 2,650 | $235K | Reduce -5.5% |
| IEI iShares 3-7 Year Treasury Bo | 0.08% | 2,009 | $234K | New |
| BIV Vanguard Intermediate-Term B | 0.08% | 3,124 | $233K | Reduce -45.6% |
| AXP American Express Co. | 0.08% | 785 | $233K | No change |
| COST Costco Wholesale Corp. | 0.08% | 249 | $228K | Add +0.4% |
| META Meta Platforms Inc. Class A | 0.08% | 385 | $225K | Reduce -2.8% |
| CERY SS SPDR BBG En RY CM St N-Ui | 0.08% | 8,599 | $223K | New |
| PM Philip Morris International | 0.08% | 1,826 | $220K | New |
| BLV Vanguard Long-Term Bond ETF | 0.08% | 3,161 | $216K | Reduce -46.3% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.08% | 4,753 | $209K | New |
| ELV Elevance Health Inc. | 0.07% | 557 | $205K | Add +4.3% |
| MRK Merck & Co. Inc. | 0.07% | 2,042 | $203K | Reduce -0.2% |
Other holdings (1): bonds, preferreds, convertibles and warrants · $8K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| SCLXW Vickers Vantage Corp. I -CW27 | *W EXP 11/10/202 | 36,000 | $8K | No change |
Total filed on the 13F, all lines: $277.3M.
Portfolio Sells Q3 2024 → Q4 2024
| IGEB iShares Investment Grade SYS | Sold out | 0.00% | −1.47 |
| IWX iShares Russell Top 200 Valu | Sold out | 0.00% | −0.67 |
| SPYV SS SPDR P S&P 500 Value ETF | Sold out | 0.00% | −0.54 |
| IVV iShares Core S&P 500 ETF | Reduce -3.4% | 14.65% | −0.46 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -36.0% | 0.76% | −0.42 |
| FISR SS Fi Sector Rotation | Reduce -36.2% | 0.62% | −0.42 |
| JEPI JPMorgan Equity Premium Inco | Reduce -32.3% | 0.68% | −0.37 |
| SPAB SS SPDR P Agg Bond ETF | Reduce -60.8% | 0.19% | −0.33 |
| HDV iShares Core High Dividend E | Sold out | 0.00% | −0.33 |
| SPEM State Street SP PTF Em ETF | Reduce -50.0% | 0.27% | −0.32 |
| LQDW iShares Ingr Corp. BD B/W ETF | Reduce -19.5% | 0.75% | −0.28 |
| FALN iShares Fallen Angels ETF | Sold out | 0.00% | −0.27 |
| XLSR SS US Sector Rotation | Reduce -44.5% | 0.32% | −0.25 |
| VEA Vanguard Ftse Developed ETF | Reduce -42.0% | 0.25% | −0.24 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -43.8% | 0.31% | −0.22 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -42.5% | 0.24% | −0.20 |
| BNDX Vanguard Total Intl Bond ETF | Reduce -43.3% | 0.21% | −0.17 |
| BSV Vanguard Short-Term Bond ETF | Reduce -46.8% | 0.17% | −0.16 |
| JEPQ JPM Nasdaq Equity Premium | Reduce -27.6% | 0.44% | −0.16 |
| PULS Pgim Ultra Short Bond ETF | Reduce -40.8% | 0.22% | −0.16 |
| USIG iShares Broad Usd Investment | Reduce -6.8% | 1.11% | −0.16 |
| SPMD SS SPDR P S&P 400 Midcap ETF | Sold out | 0.00% | −0.13 |
| SPMO Invesco S&P 500 Momentum ETF | Reduce -24.6% | 0.43% | −0.12 |
| SPDW Ste STR SPDR PT DW Eu ETF | Reduce -38.3% | 0.15% | −0.12 |
| VB Vanguard Most SM-Cap ETF-Usd | Sold out | 0.00% | −0.12 |
| EMHC SS SPDR BB Em Usd Bond ETF | Sold out | 0.00% | −0.11 |
| SRLN SS Blackstone Sr Loan ETF | Sold out | 0.00% | −0.10 |
| SPSM SS SPDR P S&P 600 Small Cap | Reduce -43.4% | 0.11% | −0.09 |
| KLAC KLA Corp. | Sold out | 0.00% | −0.09 |
| GWX State Street SPDR S&P Intern | Sold out | 0.00% | −0.09 |
| BLV Vanguard Long-Term Bond ETF | Reduce -46.3% | 0.08% | −0.08 |
| VMBS Vanguard Mortgage-Backed Sec | Reduce -46.2% | 0.09% | −0.08 |
| VWO Vanguard Ftse Emerging Marke | Reduce -42.6% | 0.09% | −0.08 |
| BIV Vanguard Intermediate-Term B | Reduce -45.6% | 0.08% | −0.08 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Reduce -6.4% | 0.61% | −0.08 |
| SPGI S&P Global Inc. | Sold out | 0.00% | −0.08 |
| MRSH Marsh & McLennan Cos | Sold out | 0.00% | −0.07 |
| TIPX SS SPDR BB 1-10YR Tips ETF | Reduce -33.1% | 0.12% | −0.07 |
| GLD SPDR Gold Shares | Reduce -34.3% | 0.12% | −0.07 |
| LVHI Franklin International Low V | Reduce -37.4% | 0.09% | −0.06 |
| EBND State Street SPDR Bloomberg | Reduce -31.4% | 0.10% | −0.06 |
| ITOT iShares Core S&P Total U.S. | Reduce -6.3% | 0.96% | −0.06 |
| LMT Lockheed Martin Corp. | Reduce -2.3% | 0.22% | −0.06 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Reduce -23.2% | 0.16% | −0.05 |
| PEP Pepsico Inc. | Reduce -17.2% | 0.10% | −0.04 |
| JNJ Johnson & Johnson | Reduce -2.9% | 0.16% | −0.03 |
| IWL iShares Russell Top 200 ETF | Reduce -5.5% | 0.47% | −0.02 |
| MCD McDonald's Corp. | Reduce -7.5% | 0.12% | −0.02 |
| NVDA Nvidia Corp. | Reduce -13.2% | 0.22% | −0.01 |
| MRK Merck & Co. Inc. | Reduce -0.2% | 0.07% | −0.01 |
Portfolio Buys Q3 2024 → Q4 2024
| MTUM iShares MSCI USA Momentum Fa | New | 1.65% | +1.65 |
| HYDB iShares High Yield Systemati | New | 1.36% | +1.36 |
| SPYG SS SPDR P S&P 500 Growth ETF | New | 1.07% | +1.07 |
| IAU iShares Gold Trust | New | 0.81% | +0.81 |
| HYGW iShares HY Corp. BD Buywr ETF | Add +925.6% | 0.87% | +0.78 |
| QLTA iShares Aaa - A Rated Corpor | Add +52.0% | 2.36% | +0.70 |
| IWY iShares Russell Top 200 Grow | New | 0.66% | +0.66 |
| SCHR Schwab Intermediate-Term US | Add +62.5% | 1.44% | +0.50 |
| XMMO Invesco S&P Midcap Momentum | New | 0.50% | +0.50 |
| BALI Is US LRG CP Pre Inc. Act-Usd | New | 0.31% | +0.31 |
| BINC iShares Flex I A ETF-Usd Inc. | Add +12.3% | 4.47% | +0.31 |
| JAAA Janus Henderson Aaa Clo ETF | Add +32.0% | 1.22% | +0.28 |
| BIDD iShares International Divide | New | 0.27% | +0.27 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | New | 0.16% | +0.16 |
| BBUS JPMorgan Betabuilders US Equ | New | 0.13% | +0.13 |
| SPIB SS SPDR P Int C Corp. ETF | New | 0.11% | +0.11 |
| ICVT iShares Convertible Bond ETF | Add +38.1% | 0.39% | +0.11 |
| QUAL iShares MSCI USA Quality Fac | Add +3.7% | 7.15% | +0.09 |
| IEI iShares 3-7 Year Treasury Bo | New | 0.08% | +0.08 |
| CERY SS SPDR BBG En RY CM St N-Ui | New | 0.08% | +0.08 |
| PM Philip Morris International | New | 0.08% | +0.08 |
| BAC Bank of America Corp. | New | 0.08% | +0.08 |
| JNK SS SPDR BB High Yield Bond | Add +42.1% | 0.26% | +0.07 |
| IVE iShares S&P 500 Value ETF | Add +7.7% | 2.37% | +0.06 |
| MBB iShares MBS ETF | Add +7.8% | 3.71% | +0.05 |
| EFG iShares MSCI Eafe Growth ETF | Add +35.1% | 0.21% | +0.03 |
| JPM JPMorgan Chase & Co. | Add +7.5% | 0.17% | +0.03 |
| AMP Ameriprise Financial Inc. | Add +7.0% | 0.12% | +0.02 |
| MAR Marriott International Class A | Add +0.1% | 0.17% | +0.02 |
| RTX RTX Corp. | Add +13.1% | 0.24% | +0.01 |
| GOOGL Alphabet Inc. Class A | Add +0.4% | 0.11% | +0.01 |
| CVX Chevron Corp. | Add +11.7% | 0.15% | +0.01 |
| ROK Rockwell Automation Inc. | Add +6.4% | 0.11% | +0.01 |
| SPXL Direxion Daily S&P 500 Bull | Add +0.7% | 0.36% | +0.01 |
| ACN Accenture PLC Class A | Add +8.1% | 0.10% | +0.01 |
| TECL Dire Dai Tec Bull 3X ETF-Usd | Add +0.7% | 0.10% | +0.00 |
| COST Costco Wholesale Corp. | Add +0.4% | 0.08% | +0.00 |
| PG The Procter & Gamble Co. | Add +5.9% | 0.10% | +0.00 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +0.1% | 0.11% | −0.00 |
| HD Home Depot Inc. | Add +3.9% | 0.22% | −0.00 |
| VZ Verizon Communications Inc. | Add +9.1% | 0.09% | −0.00 |
| ABBV Abbvie Inc. | Add +7.5% | 0.10% | −0.01 |
| IFRA iShares US Infrastructure | Add +0.5% | 0.49% | −0.01 |
| EMB iShares JP Morgan Usd Emergi | Add +5.7% | 1.23% | −0.01 |
| IVLU iShares MSCI International V | Add +3.0% | 0.20% | −0.02 |
| MSFT Microsoft Corp. | Add +1.5% | 0.68% | −0.02 |
| TMO Thermo Fisher Scientific Inc. | Add +0.8% | 0.09% | −0.02 |
| XOM Exxon Mobil Corp. | Add +2.1% | 0.22% | −0.02 |
| ELV Elevance Health Inc. | Add +4.3% | 0.07% | −0.03 |
| TLH iShares 10-20 Year Treasury | Add +1.6% | 0.40% | −0.04 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 141 | $467.2M | IVV, CORO, IVW, DYNF, IVE |
| Q1 2026 | 128 | $413.9M | IVV, CORO, IVE, IVW, DYNF |
| Q4 2025 | 123 | $399.0M | DYNF, IVV, IVE, IEMG, IVW |
| Q3 2025 | 114 | $386.2M | DYNF, IVV, QUAL, IVW, OEF |
| Q2 2025 | 116 | $339.4M | IVV, QUAL, EFV, IVW, DYNF |
| Q1 2025 | 112 | $287.7M | IVV, QUAL, IVW, DYNF, EFV |
| Q4 2024Amended | 113 | $277.3M | IVV, QUAL, IVW, DYNF, EFV |
| Q3 2024 | 111 | $272.7M | IVV, QUAL, IVW, DYNF, EFV |
| Q2 2024 | 785 | $279.7M | IVV, IVW, QUAL, DYNF, EMXC |
| Q1 2024 | 793 | $261.3M | IVV, QUAL, DYNF, IVW, MBB |