Kelly Financial Services LLC
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 15, 2025), Kelly Financial Services LLC reported 112 stock positions worth $287.7 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 13.2% of the portfolio, followed by iShares MSCI USA Quality Fac (QUAL, 7.0%) and iShares S&P 500 Growth ETF (IVW, 6.5%). Compared with Q4 2024, it opened 21 new positions, sold out of 22, added to 47 and reduced 36. The biggest buy was iShares 10-20 Year Treasury (TLH, shares +939%) and the biggest sale iShares 20+ Year Treasury BD (TLT, shares −95%).
- Most Recent 13F
- Q2 2026
- Location
- BRAINTREE, MA
- CIK
- 0002023336
- Portfolio Value
- $287.7M (Q1 2025)
- SEC Filing
- 0001754960-25-000199 ↗ filed Apr 15, 2025
Holdings Value
Holdings 112 stocks · $287.7M
| IVV iShares Core S&P 500 ETF | 13.16% | 67,380 | $37.9M | Reduce -2.4% |
| QUAL iShares MSCI USA Quality Fac | 7.03% | 118,281 | $20.2M | Add +6.2% |
| IVW iShares S&P 500 Growth ETF | 6.47% | 200,448 | $18.6M | Add +3.6% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 6.07% | 358,201 | $17.5M | Add +3.9% |
| EFV iShares MSCI Eafe Value ETF | 4.82% | 235,192 | $13.9M | Reduce -7.1% |
| BINC iShares Flex I A ETF-Usd Inc. | 4.66% | 255,767 | $13.4M | Add +7.3% |
| IVE iShares S&P 500 Value ETF | 4.60% | 69,510 | $13.2M | Add +102.0% |
| TLH iShares 10-20 Year Treasury | 4.14% | 114,775 | $11.9M | Add +939.4% |
| EMXC iShares MSCI Emr MRK Ex Chna | 3.79% | 197,964 | $10.9M | Reduce -5.6% |
| QLTA iShares Aaa - A Rated Corpor | 3.55% | 215,045 | $10.2M | Add +53.5% |
| MBB iShares MBS ETF | 3.16% | 96,858 | $9.1M | Reduce -13.7% |
| OEF iShares S&P 100 ETF | 2.94% | 31,245 | $8.5M | Add +110.0% |
| IYW iShares Ustechnology ETF | 2.66% | 54,407 | $7.6M | Add +3.0% |
| IAU iShares Gold Trust | 2.16% | 105,563 | $6.2M | Add +133.4% |
| SCHR Schwab Intermediate-Term US | 1.78% | 206,317 | $5.1M | Add +25.8% |
| SHW The Sherwin-Williams Co. | 1.69% | 13,908 | $4.9M | Add +0.0% |
| MTUM iShares MSCI USA Momentum Fa | 1.65% | 23,544 | $4.8M | Add +6.3% |
| SOXX iShares Semiconductor ETF | 1.64% | 25,064 | $4.7M | Add +7.7% |
| HYDB iShares High Yield Systemati | 1.35% | 82,384 | $3.9M | Add +2.8% |
| USIG iShares Broad Usd Investment | 1.27% | 71,673 | $3.7M | Add +16.9% |
| EMB iShares JP Morgan Usd Emergi | 1.26% | 40,096 | $3.6M | Add +4.3% |
| AAPL Apple Inc. | 1.25% | 16,249 | $3.6M | Reduce -0.3% |
| HYGW iShares HY Corp. BD Buywr ETF | 1.04% | 95,115 | $3.0M | Add +25.6% |
| JAAA Janus Henderson Aaa Clo ETF | 0.72% | 40,685 | $2.1M | Reduce -38.9% |
| THRO iShares U.S. Thematic Rotati | 0.67% | 60,580 | $1.9M | New |
| ITOT iShares Core S&P Total U.S. | 0.65% | 15,438 | $1.9M | Reduce -25.7% |
| MSFT Microsoft Corp. | 0.58% | 4,418 | $1.7M | Reduce -0.8% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.57% | 35,523 | $1.6M | Reduce -4.7% |
| SPMO Invesco S&P 500 Momentum ETF | 0.56% | 17,495 | $1.6M | Add +39.3% |
| HEFA Isha Curr Hedged MSCI Eafe | 0.55% | 43,396 | $1.6M | New |
| HIMU iShares High Yild Muni A ETF | 0.50% | 29,028 | $1.4M | New |
| ILCV iShares Morningstar Value Et | 0.44% | 15,461 | $1.3M | New |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.42% | 2,143 | $1.2M | Reduce -40.6% |
| IWX iShares Russell Top 200 Valu | 0.41% | 14,295 | $1.2M | New |
| INDB Independent Bank Corp. | 0.39% | 18,100 | $1.1M | No change |
| JEPI JPMorgan Equity Premium Inco | 0.38% | 19,327 | $1.1M | Reduce -40.7% |
| EEM iShares MSCI Emerging Market | 0.37% | 24,355 | $1.1M | New |
| ICVT iShares Convertible Bond ETF | 0.37% | 12,710 | $1.1M | Add +0.5% |
| AMZN Amazon.com Inc. | 0.35% | 5,257 | $1.0M | Reduce -0.9% |
| BIDD iShares International Divide | 0.34% | 38,242 | $990K | Add +24.6% |
| BALI Is US LRG CP Pre Inc. Act-Usd | 0.33% | 33,402 | $962K | Add +18.3% |
| SPXL Direxion Daily S&P 500 Bull | 0.28% | 5,747 | $807K | Reduce -1.7% |
| PBTP Invesco 0-5 YR US Tips ETF | 0.27% | 30,006 | $779K | New |
| RTX RTX Corp. | 0.27% | 5,869 | $777K | Add +0.1% |
| IVLU iShares MSCI International V | 0.23% | 22,244 | $674K | Add +9.0% |
| XOM Exxon Mobil Corp. | 0.23% | 5,516 | $656K | Reduce -3.6% |
| FISR SS Fi Sector Rotation | 0.22% | 24,825 | $642K | Reduce -63.4% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.22% | 12,046 | $624K | Reduce -44.4% |
| HD Home Depot Inc. | 0.21% | 1,648 | $604K | Add +6.4% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.21% | 16,293 | $593K | Add +36.0% |
| LMT Lockheed Martin Corp. | 0.20% | 1,310 | $585K | Add +4.2% |
| XLSR SS US Sector Rotation | 0.20% | 11,480 | $583K | Reduce -31.7% |
| VEA Vanguard Ftse Developed ETF | 0.19% | 10,773 | $548K | Reduce -26.4% |
| JPM JPMorgan Chase & Co. | 0.18% | 2,112 | $518K | Add +8.7% |
| JNJ Johnson & Johnson | 0.18% | 3,111 | $516K | Add +0.1% |
| NVDA Nvidia Corp. | 0.18% | 4,736 | $513K | Add +2.0% |
| CVX Chevron Corp. | 0.18% | 3,029 | $507K | Add +2.4% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.18% | 1,360 | $504K | Reduce -35.8% |
| SPEM State Street SP PTF Em ETF | 0.17% | 12,412 | $489K | Reduce -35.4% |
| USMV iShares MSCI USA Min Vol Fac | 0.17% | 5,170 | $484K | Add +95.1% |
| IEMG iShares Core MSCI Emerging | 0.16% | 8,712 | $470K | New |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 0.16% | 4,147 | $451K | Reduce -1.8% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.15% | 2,439 | $421K | Reduce -37.8% |
| COP Conocophillips | 0.14% | 3,890 | $409K | No change |
| BBUS JPMorgan Betabuilders US Equ | 0.14% | 3,993 | $403K | Add +19.6% |
| MAR Marriott International Class A | 0.14% | 1,686 | $402K | Add +0.1% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.14% | 3,254 | $396K | New |
| ORCL Oracle Corp. | 0.13% | 2,688 | $376K | Add +4.4% |
| V Visa Inc. Class A | 0.13% | 1,030 | $361K | Reduce -1.0% |
| MCD McDonald's Corp. | 0.13% | 1,153 | $360K | Add +0.2% |
| EFG iShares MSCI Eafe Growth ETF | 0.12% | 3,473 | $347K | Reduce -41.2% |
| BNDX Vanguard Total Intl Bond ETF | 0.12% | 7,100 | $347K | Reduce -39.1% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.12% | 648 | $345K | Reduce -0.1% |
| ABBV Abbvie Inc. | 0.12% | 1,641 | $344K | Add +9.6% |
| LLY Eli Lilly & Co. | 0.12% | 414 | $342K | No change |
| TLT iShares 20+ Year Treasury BD | 0.12% | 3,714 | $338K | Reduce -95.0% |
| AMP Ameriprise Financial Inc. | 0.12% | 694 | $336K | Add +13.0% |
| TSLA Tesla Inc. | 0.12% | 1,296 | $336K | Add +23.1% |
| PM Philip Morris International | 0.11% | 2,061 | $327K | Add +12.9% |
| VZ Verizon Communications Inc. | 0.11% | 7,023 | $319K | Add +6.8% |
| DGRO iShares Core Dividend Growth | 0.10% | 4,816 | $298K | Reduce -1.9% |
| ACN Accenture PLC Class A | 0.10% | 953 | $298K | Add +17.4% |
| GLD SPDR Gold Shares | 0.10% | 1,027 | $296K | Reduce -27.2% |
| PG The Procter & Gamble Co. | 0.10% | 1,727 | $294K | Add +8.7% |
| IWY iShares Russell Top 200 Grow | 0.10% | 1,394 | $294K | Reduce -82.2% |
| ROK Rockwell Automation Inc. | 0.10% | 1,096 | $283K | Add +4.4% |
| PEP Pepsico Inc. | 0.10% | 1,886 | $283K | Add +3.2% |
| BSV Vanguard Short-Term Bond ETF | 0.10% | 3,604 | $282K | Reduce -41.8% |
| MUB iShares National Muni Bond E | 0.09% | 2,559 | $270K | New |
| PEG Public Service Enterprise GP | 0.09% | 3,163 | $260K | No change |
| PAYX Paychex Inc. | 0.09% | 1,661 | $256K | New |
| GOOG Alphabet Inc. Class C | 0.09% | 1,602 | $250K | Reduce -0.9% |
| GOOGL Alphabet Inc. Class A | 0.09% | 1,595 | $247K | No change |
| CERY SS SPDR BBG En RY CM St N-Ui | 0.09% | 8,890 | $246K | Add +3.4% |
| TMO Thermo Fisher Scientific Inc. | 0.08% | 488 | $243K | No change |
| ELV Elevance Health Inc. | 0.08% | 557 | $242K | No change |
| COST Costco Wholesale Corp. | 0.08% | 249 | $235K | No change |
| T AT&T Inc. | 0.08% | 8,084 | $229K | New |
| MRSH Marsh & McLennan Cos | 0.08% | 919 | $224K | New |
| META Meta Platforms Inc. Class A | 0.08% | 383 | $221K | Reduce -0.5% |
| AJG Arthur J Gallagher & Co. filed as GALLAGHER ARTHUR J & CO | 0.08% | 637 | $220K | New |
| QQQ Invesco QQQ Trust Series 1 | 0.08% | 463 | $217K | Reduce -0.9% |
| IEI iShares 3-7 Year Treasury Bo | 0.08% | 1,832 | $216K | Reduce -8.8% |
| ABT Abbott Laboratories | 0.08% | 1,629 | $216K | New |
| AXP American Express Co. | 0.07% | 786 | $211K | Add +0.1% |
| VGT Vanguard Info Tech ETF | 0.07% | 388 | $210K | New |
| IGM iShares Expanded Tech Sector | 0.07% | 2,297 | $208K | New |
| VWO Vanguard Ftse Emerging Marke | 0.07% | 4,593 | $208K | Reduce -19.2% |
| KLAC KLA Corp. | 0.07% | 303 | $206K | New |
| BLK BlackRock Inc. | 0.07% | 215 | $203K | New |
| SNA Snap-on Inc. | 0.07% | 602 | $203K | New |
| CSCO Cisco Systems Inc. | 0.07% | 3,275 | $202K | New |
Other holdings (1): bonds, preferreds, convertibles and warrants · $3K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| SCLXW Vickers Vantage Corp. I -CW27 | *W EXP 11/10/202 | 36,000 | $3K | No change |
Total filed on the 13F, all lines: $287.7M.
Portfolio Sells Q4 2024 → Q1 2025
| TLT iShares 20+ Year Treasury BD | Reduce -95.0% | 0.12% | −2.23 |
| IVV iShares Core S&P 500 ETF | Reduce -2.4% | 13.16% | −1.49 |
| SPYG SS SPDR P S&P 500 Growth ETF | Sold out | 0.00% | −1.07 |
| LQDW iShares Ingr Corp. BD B/W ETF | Sold out | 0.00% | −0.75 |
| IWY iShares Russell Top 200 Grow | Reduce -82.2% | 0.10% | −0.56 |
| MBB iShares MBS ETF | Reduce -13.7% | 3.16% | −0.55 |
| JAAA Janus Henderson Aaa Clo ETF | Reduce -38.9% | 0.72% | −0.50 |
| XMMO Invesco S&P Midcap Momentum | Sold out | 0.00% | −0.50 |
| IFRA iShares US Infrastructure | Sold out | 0.00% | −0.49 |
| IWL iShares Russell Top 200 ETF | Sold out | 0.00% | −0.47 |
| FISR SS Fi Sector Rotation | Reduce -63.4% | 0.22% | −0.40 |
| EMXC iShares MSCI Emr MRK Ex Chna | Reduce -5.6% | 3.79% | −0.40 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -40.6% | 0.42% | −0.35 |
| ITOT iShares Core S&P Total U.S. | Reduce -25.7% | 0.65% | −0.31 |
| JEPI JPMorgan Equity Premium Inco | Reduce -40.7% | 0.38% | −0.29 |
| JNK SS SPDR BB High Yield Bond | Sold out | 0.00% | −0.26 |
| JEPQ JPM Nasdaq Equity Premium | Reduce -44.4% | 0.22% | −0.22 |
| PULS Pgim Ultra Short Bond ETF | Sold out | 0.00% | −0.22 |
| AAPL Apple Inc. | Reduce -0.3% | 1.25% | −0.22 |
| SPAB SS SPDR P Agg Bond ETF | Sold out | 0.00% | −0.19 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Sold out | 0.00% | −0.16 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -35.8% | 0.18% | −0.14 |
| TIPX SS SPDR BB 1-10YR Tips ETF | Sold out | 0.00% | −0.12 |
| XLSR SS US Sector Rotation | Reduce -31.7% | 0.20% | −0.12 |
| SPIB SS SPDR P Int C Corp. ETF | Sold out | 0.00% | −0.11 |
| SPSM SS SPDR P S&P 600 Small Cap | Sold out | 0.00% | −0.11 |
| JMUB JPMorgan Municipal ETF | Sold out | 0.00% | −0.11 |
| MSFT Microsoft Corp. | Reduce -0.8% | 0.58% | −0.10 |
| EBND State Street SPDR Bloomberg | Sold out | 0.00% | −0.10 |
| TECL Dire Dai Tec Bull 3X ETF-Usd | Sold out | 0.00% | −0.10 |
| SPEM State Street SP PTF Em ETF | Reduce -35.4% | 0.17% | −0.10 |
| LVHI Franklin International Low V | Sold out | 0.00% | −0.09 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -37.8% | 0.15% | −0.09 |
| JMST JPM Ultra-Short Muni Income | Sold out | 0.00% | −0.09 |
| VMBS Vanguard Mortgage-Backed Sec | Sold out | 0.00% | −0.09 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -41.2% | 0.12% | −0.09 |
| BNDX Vanguard Total Intl Bond ETF | Reduce -39.1% | 0.12% | −0.09 |
| BIV Vanguard Intermediate-Term B | Sold out | 0.00% | −0.08 |
| BLV Vanguard Long-Term Bond ETF | Sold out | 0.00% | −0.08 |
| BAC Bank of America Corp. | Sold out | 0.00% | −0.08 |
| SPXL Direxion Daily S&P 500 Bull | Reduce -1.7% | 0.28% | −0.08 |
| BSV Vanguard Short-Term Bond ETF | Reduce -41.8% | 0.10% | −0.07 |
| MRK Merck & Co. Inc. | Sold out | 0.00% | −0.07 |
| AMZN Amazon.com Inc. | Reduce -0.9% | 0.35% | −0.07 |
| VEA Vanguard Ftse Developed ETF | Reduce -26.4% | 0.19% | −0.06 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Reduce -4.7% | 0.57% | −0.04 |
| GOOG Alphabet Inc. Class C | Reduce -0.9% | 0.09% | −0.02 |
| GLD SPDR Gold Shares | Reduce -27.2% | 0.10% | −0.02 |
| VWO Vanguard Ftse Emerging Marke | Reduce -19.2% | 0.07% | −0.02 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -0.9% | 0.08% | −0.01 |
Portfolio Buys Q4 2024 → Q1 2025
| TLH iShares 10-20 Year Treasury | Add +939.4% | 4.14% | +3.74 |
| IVE iShares S&P 500 Value ETF | Add +102.0% | 4.60% | +2.24 |
| OEF iShares S&P 100 ETF | Add +110.0% | 2.94% | +1.39 |
| IAU iShares Gold Trust | Add +133.4% | 2.16% | +1.36 |
| QLTA iShares Aaa - A Rated Corpor | Add +53.5% | 3.55% | +1.19 |
| THRO iShares U.S. Thematic Rotati | New | 0.67% | +0.67 |
| HEFA Isha Curr Hedged MSCI Eafe | New | 0.55% | +0.55 |
| HIMU iShares High Yild Muni A ETF | New | 0.50% | +0.50 |
| ILCV iShares Morningstar Value Et | New | 0.44% | +0.44 |
| IWX iShares Russell Top 200 Valu | New | 0.41% | +0.41 |
| EEM iShares MSCI Emerging Market | New | 0.37% | +0.37 |
| SCHR Schwab Intermediate-Term US | Add +25.8% | 1.78% | +0.35 |
| PBTP Invesco 0-5 YR US Tips ETF | New | 0.27% | +0.27 |
| BINC iShares Flex I A ETF-Usd Inc. | Add +7.3% | 4.66% | +0.18 |
| HYGW iShares HY Corp. BD Buywr ETF | Add +25.6% | 1.04% | +0.17 |
| IEMG iShares Core MSCI Emerging | New | 0.16% | +0.16 |
| USIG iShares Broad Usd Investment | Add +16.9% | 1.27% | +0.16 |
| TJX TJX Companies Inc. | New | 0.14% | +0.14 |
| SPMO Invesco S&P 500 Momentum ETF | Add +39.3% | 0.56% | +0.13 |
| MUB iShares National Muni Bond E | New | 0.09% | +0.09 |
| PAYX Paychex Inc. | New | 0.09% | +0.09 |
| USMV iShares MSCI USA Min Vol Fac | Add +95.1% | 0.17% | +0.08 |
| T AT&T Inc. | New | 0.08% | +0.08 |
| MRSH Marsh & McLennan Cos | New | 0.08% | +0.08 |
| AJG Arthur J Gallagher & Co. | New | 0.08% | +0.08 |
| ABT Abbott Laboratories | New | 0.08% | +0.08 |
| VGT Vanguard Info Tech ETF | New | 0.07% | +0.07 |
| IGM iShares Expanded Tech Sector | New | 0.07% | +0.07 |
| KLAC KLA Corp. | New | 0.07% | +0.07 |
| BIDD iShares International Divide | Add +24.6% | 0.34% | +0.07 |
| BLK BlackRock Inc. | New | 0.07% | +0.07 |
| SNA Snap-on Inc. | New | 0.07% | +0.07 |
| CSCO Cisco Systems Inc. | New | 0.07% | +0.07 |
| SPDW Ste STR SPDR PT DW Eu ETF | Add +36.0% | 0.21% | +0.06 |
| IVLU iShares MSCI International V | Add +9.0% | 0.23% | +0.03 |
| PM Philip Morris International | Add +12.9% | 0.11% | +0.03 |
| EMB iShares JP Morgan Usd Emergi | Add +4.3% | 1.26% | +0.03 |
| BALI Is US LRG CP Pre Inc. Act-Usd | Add +18.3% | 0.33% | +0.03 |
| RTX RTX Corp. | Add +0.1% | 0.27% | +0.03 |
| ABBV Abbvie Inc. | Add +9.6% | 0.12% | +0.02 |
| CVX Chevron Corp. | Add +2.4% | 0.18% | +0.02 |
| JNJ Johnson & Johnson | Add +0.1% | 0.18% | +0.02 |
| VZ Verizon Communications Inc. | Add +6.8% | 0.11% | +0.02 |
| BBUS JPMorgan Betabuilders US Equ | Add +19.6% | 0.14% | +0.01 |
| JPM JPMorgan Chase & Co. | Add +8.7% | 0.18% | +0.01 |
| PG The Procter & Gamble Co. | Add +8.7% | 0.10% | +0.01 |
| CERY SS SPDR BBG En RY CM St N-Ui | Add +3.4% | 0.09% | +0.01 |
| MCD McDonald's Corp. | Add +0.2% | 0.13% | +0.00 |
| MTUM iShares MSCI USA Momentum Fa | Add +6.3% | 1.65% | +0.00 |
| ACN Accenture PLC Class A | Add +17.4% | 0.10% | +0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 141 | $467.2M | IVV, CORO, IVW, DYNF, IVE |
| Q1 2026 | 128 | $413.9M | IVV, CORO, IVE, IVW, DYNF |
| Q4 2025 | 123 | $399.0M | DYNF, IVV, IVE, IEMG, IVW |
| Q3 2025 | 114 | $386.2M | DYNF, IVV, QUAL, IVW, OEF |
| Q2 2025 | 116 | $339.4M | IVV, QUAL, EFV, IVW, DYNF |
| Q1 2025 | 112 | $287.7M | IVV, QUAL, IVW, DYNF, EFV |
| Q4 2024Amended | 113 | $277.3M | IVV, QUAL, IVW, DYNF, EFV |
| Q3 2024 | 111 | $272.7M | IVV, QUAL, IVW, DYNF, EFV |
| Q2 2024 | 785 | $279.7M | IVV, IVW, QUAL, DYNF, EMXC |
| Q1 2024 | 793 | $261.3M | IVV, QUAL, DYNF, IVW, MBB |