Kelly Financial Services LLC

In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 17, 2025), Kelly Financial Services LLC reported 116 stock positions worth $339.4 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 7.0% of the portfolio, followed by iShares MSCI USA Quality Fac (QUAL, 6.8%) and iShares MSCI Eafe Value ETF (EFV, 6.2%). Compared with Q1 2025, it opened 11 new positions, sold out of 7, added to 68 and reduced 28. The biggest buy was a new position in iShares Intl Aggregate Bond (IAGG) and the biggest sale iShares Core S&P 500 ETF (IVV, shares −43%).

Most Recent 13F
Q2 2026
Location
BRAINTREE, MA
CIK
0002023336
Portfolio Value
$339.4M (Q2 2025)
SEC Filing
0001754960-25-000424 ↗ filed Jul 17, 2025

Holdings Value

0$100.0M$200.0M$300.0M$400.0M$500.0M Q1 2024: $261.3M Q1 2024 Q2 2024: $279.7M Q2 2024 Q3 2024: $272.7M Q3 2024 Q4 2024: $277.3M Q4 2024 Q1 2025: $287.7M Q1 2025 Q2 2025: $339.4M $339.4M Q2 2025 Q3 2025: $386.2M Q3 2025 Q4 2025: $399.0M Q4 2025 Q1 2026: $413.9M Q1 2026 Q2 2026: $467.2M Q2 2026

Holdings 116 stocks · $339.4M

IVV iShares Core S&P 500 ETF 6.99% 38,198 $23.7M Reduce -43.3%
QUAL iShares MSCI USA Quality Fac 6.76% 125,466 $22.9M Add +6.1%
EFV iShares MSCI Eafe Value ETF 6.25% 333,974 $21.2M Add +42.0%
IVW iShares S&P 500 Growth ETF 6.04% 186,207 $20.5M Reduce -7.1%
DYNF Ishrs US E F R A ETF-Usd Inc. 6.02% 375,317 $20.4M Add +4.8%
TLH iShares 10-20 Year Treasury 5.19% 173,469 $17.6M Add +51.1%
IVE iShares S&P 500 Value ETF 4.87% 84,671 $16.5M Add +21.8%
BINC iShares Flex I A ETF-Usd Inc. 4.19% 269,272 $14.2M Add +5.3%
OEF iShares S&P 100 ETF 3.68% 41,042 $12.5M Add +31.4%
EMXC iShares MSCI Emr MRK Ex Chna 3.66% 196,978 $12.4M Reduce -0.5%
QLTA iShares Aaa - A Rated Corpor 3.26% 231,058 $11.1M Add +7.5%
THRO iShares U.S. Thematic Rotati 2.85% 271,960 $9.7M Add +348.9%
IYW iShares Ustechnology ETF 2.81% 55,103 $9.5M Add +1.3%
IAGG iShares Intl Aggregate Bond 2.77% 183,741 $9.4M New
MBB iShares MBS ETF 2.76% 99,796 $9.4M Add +3.0%
MTUM iShares MSCI USA Momentum Fa 1.91% 27,043 $6.5M Add +14.9%
IAU iShares Gold Trust 1.88% 102,561 $6.4M Reduce -2.8%
SOXX iShares Semiconductor ETF 1.87% 26,540 $6.3M Add +5.9%
SCHR Schwab Intermediate-Term US 1.63% 221,111 $5.5M Add +7.2%
BAI Ishrs AI in and Tech Act ETF 1.55% 182,257 $5.3M New
SHW The Sherwin-Williams Co. 1.41% 13,908 $4.8M No change
PBTP Invesco 0-5 YR US Tips ETF 1.37% 179,352 $4.7M Add +497.7%
EMB iShares JP Morgan Usd Emergi 1.13% 41,301 $3.8M Add +3.0%
JAAA Janus Henderson Aaa Clo ETF 1.12% 74,761 $3.8M Add +83.8%
AAPL Apple Inc. 1.00% 16,525 $3.4M Add +1.7%
HYGW iShares HY Corp. BD Buywr ETF 0.97% 107,814 $3.3M Add +13.3%
ITOT iShares Core S&P Total U.S. 0.93% 23,491 $3.2M Add +52.2%
SPMO Invesco S&P 500 Momentum ETF 0.88% 26,633 $3.0M Add +52.2%
IGEB iShares Investment Grade SYS 0.80% 59,595 $2.7M New
MSFT Microsoft Corp. 0.65% 4,457 $2.2M Add +0.9%
DIVI Franklin International Core 0.50% 47,719 $1.7M New
IUSB Ishr CR Unvrse Usd BD ETF-Ui 0.43% 31,740 $1.5M Reduce -10.7%
SPY SS SPDR S&P 500 ETF Trust-US 0.43% 2,358 $1.5M Add +10.0%
JEPI JPMorgan Equity Premium Inco 0.35% 20,959 $1.2M Add +8.4%
BALI Is US LRG CP Pre Inc. Act-Usd 0.34% 38,486 $1.2M Add +15.2%
AMZN Amazon.com Inc. 0.34% 5,215 $1.1M Reduce -0.8%
EEM iShares MSCI Emerging Market 0.34% 23,683 $1.1M Reduce -2.8%
HIMU iShares High Yild Muni A ETF 0.34% 23,457 $1.1M Reduce -19.2%
INDB Independent Bank Corp. 0.34% 18,100 $1.1M No change
SPXL Direxion Daily S&P 500 Bull 0.29% 5,635 $978K Reduce -1.9%
SPYG SS SPDR P S&P 500 Growth ETF 0.27% 9,558 $911K New
RTX RTX Corp. 0.25% 5,903 $862K Add +0.6%
IEMG iShares Core MSCI Emerging 0.23% 13,211 $793K Add +51.6%
IVLU iShares MSCI International V 0.23% 23,825 $784K Add +7.1%
HYDB iShares High Yield Systemati 0.23% 16,134 $766K Reduce -80.4%
NVDA Nvidia Corp. 0.22% 4,775 $754K Add +0.8%
MUB iShares National Muni Bond E 0.21% 6,824 $713K Add +166.7%
JPM JPMorgan Chase & Co. 0.19% 2,248 $652K Add +6.4%
FISR SS Fi Sector Rotation 0.19% 24,593 $635K Reduce -0.9%
ICVT iShares Convertible Bond ETF 0.19% 7,003 $631K Reduce -44.9%
HD Home Depot Inc. 0.19% 1,719 $630K Add +4.3%
VEA Vanguard Ftse Developed ETF 0.18% 10,889 $621K Add +1.1%
XOM Exxon Mobil Corp. 0.18% 5,758 $621K Add +4.4%
LMT Lockheed Martin Corp. 0.18% 1,336 $619K Add +2.0%
JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F 0.18% 11,345 $617K Reduce -5.8%
XLSR SS US Sector Rotation 0.18% 10,936 $601K Reduce -4.7%
VUG Vanguard Mrngstar GR ETF-Sui 0.18% 1,362 $597K Add +0.1%
ORCL Oracle Corp. 0.17% 2,716 $594K Add +1.0%
ILCV iShares Morningstar Value Et 0.14% 5,831 $486K Reduce -62.3%
LQD Ishr Ibx Usd Invgd CB ETF-Ui 0.14% 4,382 $480K Add +5.7%
BBUS JPMorgan Betabuilders US Equ 0.14% 4,255 $476K Add +6.6%
JNJ Johnson & Johnson 0.14% 3,114 $476K Add +0.1%
MAR Marriott International Class A 0.14% 1,687 $461K Add +0.1%
VTV Vanguard Mrngstr Val ETF-Aui 0.13% 2,534 $448K Add +3.9%
CVX Chevron Corp. 0.13% 3,082 $441K Add +1.8%
USMV iShares MSCI USA Min Vol Fac 0.13% 4,579 $430K Reduce -11.4%
TSLA Tesla Inc. 0.12% 1,331 $423K Add +2.7%
PM Philip Morris International 0.12% 2,269 $413K Add +10.1%
EFG iShares MSCI Eafe Growth ETF 0.12% 3,666 $411K Add +5.6%
AMP Ameriprise Financial Inc. 0.12% 752 $402K Add +8.4%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.12% 3,199 $395K Reduce -1.7%
TLT iShares 20+ Year Treasury BD 0.11% 4,326 $382K Add +16.5%
V Visa Inc. Class A 0.11% 1,038 $368K Add +0.8%
ROK Rockwell Automation Inc. 0.11% 1,082 $359K Reduce -1.3%
BNDX Vanguard Total Intl Bond ETF 0.10% 7,079 $350K Reduce -0.3%
COP Conocophillips 0.10% 3,890 $349K No change
IWY iShares Russell Top 200 Grow 0.10% 1,391 $343K Reduce -0.2%
MCD McDonald's Corp. 0.10% 1,148 $335K Reduce -0.4%
ABBV Abbvie Inc. 0.10% 1,807 $335K Add +10.1%
LLY Eli Lilly & Co. 0.10% 426 $332K Add +2.9%
T AT&T Inc. 0.10% 11,452 $331K Add +41.7%
SPEM State Street SP PTF Em ETF 0.10% 7,575 $324K Reduce -39.0%
GLD SPDR Gold Shares 0.09% 1,047 $319K Add +1.9%
VZ Verizon Communications Inc. 0.09% 7,288 $315K Add +3.8%
BRK.B Berkshire Hathaway Inc. Class B 0.09% 648 $315K No change
SPAB SS SPDR P Agg Bond ETF 0.09% 12,031 $308K New
IWB iShares Russell 1000 ETF 0.09% 904 $307K New
DGRO iShares Core Dividend Growth 0.09% 4,758 $304K Reduce -1.2%
BSV Vanguard Short-Term Bond ETF 0.09% 3,810 $300K Add +5.7%
ACN Accenture PLC Class A 0.09% 1,003 $300K Add +5.3%
VGT Vanguard Info Tech ETF 0.09% 445 $295K Add +14.7%
PG The Procter & Gamble Co. 0.09% 1,817 $289K Add +5.2%
IGM iShares Expanded Tech Sector 0.08% 2,516 $283K Add +9.5%
GOOGL Alphabet Inc. Class A 0.08% 1,595 $281K No change
META Meta Platforms Inc. Class A 0.08% 379 $280K Reduce -1.0%
GOOG Alphabet Inc. Class C 0.08% 1,561 $277K Reduce -2.6%
SPDW Ste STR SPDR PT DW Eu ETF 0.08% 6,778 $274K Reduce -58.4%
PAYX Paychex Inc. 0.08% 1,879 $273K Add +13.1%
KLAC KLA Corp. 0.08% 303 $271K No change
PEG Public Service Enterprise GP 0.08% 3,163 $266K No change
QQQ Invesco QQQ Trust Series 1 0.08% 463 $255K No change
BLK BlackRock Inc. 0.07% 242 $254K Add +12.6%
AXP American Express Co. 0.07% 788 $251K Add +0.3%
PEP Pepsico Inc. 0.07% 1,877 $248K Reduce -0.5%
CSCO Cisco Systems Inc. 0.07% 3,568 $248K Add +8.9%
COST Costco Wholesale Corp. 0.07% 249 $246K No change
ABT Abbott Laboratories 0.07% 1,787 $243K Add +9.7%
AJG Arthur J Gallagher & Co. filed as GALLAGHER ARTHUR J & CO 0.07% 724 $232K Add +13.7%
VWO Vanguard Ftse Emerging Marke 0.07% 4,676 $231K Add +1.8%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.07% 4,753 $225K New
BUFG FT Vest Buffered Allocation 0.06% 8,342 $213K New
SNA Snap-on Inc. 0.06% 681 $212K Add +13.1%
ELV Elevance Health Inc. 0.06% 529 $206K Reduce -5.0%
MRSH Marsh & McLennan Cos 0.06% 935 $204K Add +1.7%
TECL Dire Dai Tec Bull 3X ETF-Usd 0.06% 2,182 $204K New
PLD Prologis Inc. 0.06% 1,923 $202K New

Portfolio Sells Q1 2025 → Q2 2025

IVV iShares Core S&P 500 ETF Reduce -43.3% 6.99% −6.17
USIG iShares Broad Usd Investment Sold out 0.00% −1.27
HYDB iShares High Yield Systemati Reduce -80.4% 0.23% −1.12
HEFA Isha Curr Hedged MSCI Eafe Sold out 0.00% −0.55
IVW iShares S&P 500 Growth ETF Reduce -7.1% 6.04% −0.43
IWX iShares Russell Top 200 Valu Sold out 0.00% −0.41
BIDD iShares International Divide Sold out 0.00% −0.34
ILCV iShares Morningstar Value Et Reduce -62.3% 0.14% −0.29
IAU iShares Gold Trust Reduce -2.8% 1.88% −0.28
ICVT iShares Convertible Bond ETF Reduce -44.9% 0.19% −0.18
HIMU iShares High Yild Muni A ETF Reduce -19.2% 0.34% −0.16
IUSB Ishr CR Unvrse Usd BD ETF-Ui Reduce -10.7% 0.43% −0.14
EMXC iShares MSCI Emr MRK Ex Chna Reduce -0.5% 3.66% −0.13
SPDW Ste STR SPDR PT DW Eu ETF Reduce -58.4% 0.08% −0.13
CERY SS SPDR BBG En RY CM St N-Ui Sold out 0.00% −0.09
TMO Thermo Fisher Scientific Inc. Sold out 0.00% −0.08
IEI iShares 3-7 Year Treasury Bo Sold out 0.00% −0.08
SPEM State Street SP PTF Em ETF Reduce -39.0% 0.10% −0.07
USMV iShares MSCI USA Min Vol Fac Reduce -11.4% 0.13% −0.04
FISR SS Fi Sector Rotation Reduce -0.9% 0.19% −0.04
JEPQ JPM Nasdaq Equity Premium Reduce -5.8% 0.18% −0.04
EEM iShares MSCI Emerging Market Reduce -2.8% 0.34% −0.03
MCD McDonald's Corp. Reduce -0.4% 0.10% −0.03
XLSR SS US Sector Rotation Reduce -4.7% 0.18% −0.03
PEP Pepsico Inc. Reduce -0.5% 0.07% −0.03
ELV Elevance Health Inc. Reduce -5.0% 0.06% −0.02
TJX TJX Companies Inc. Reduce -1.7% 0.12% −0.02
BNDX Vanguard Total Intl Bond ETF Reduce -0.3% 0.10% −0.02
DGRO iShares Core Dividend Growth Reduce -1.2% 0.09% −0.01
AMZN Amazon.com Inc. Reduce -0.8% 0.34% −0.01
GOOG Alphabet Inc. Class C Reduce -2.6% 0.08% −0.01
IWY iShares Russell Top 200 Grow Reduce -0.2% 0.10% −0.00
META Meta Platforms Inc. Class A Reduce -1.0% 0.08% +0.01
ROK Rockwell Automation Inc. Reduce -1.3% 0.11% +0.01
SPXL Direxion Daily S&P 500 Bull Reduce -1.9% 0.29% +0.01

Portfolio Buys Q1 2025 → Q2 2025

IAGG iShares Intl Aggregate Bond New 2.77% +2.77
THRO iShares U.S. Thematic Rotati Add +348.9% 2.85% +2.18
BAI Ishrs AI in and Tech Act ETF New 1.55% +1.55
EFV iShares MSCI Eafe Value ETF Add +42.0% 6.25% +1.43
PBTP Invesco 0-5 YR US Tips ETF Add +497.7% 1.37% +1.10
TLH iShares 10-20 Year Treasury Add +51.1% 5.19% +1.05
IGEB iShares Investment Grade SYS New 0.80% +0.80
OEF iShares S&P 100 ETF Add +31.4% 3.68% +0.74
DIVI Franklin International Core New 0.50% +0.50
JAAA Janus Henderson Aaa Clo ETF Add +83.8% 1.12% +0.40
SPMO Invesco S&P 500 Momentum ETF Add +52.2% 0.88% +0.32
ITOT iShares Core S&P Total U.S. Add +52.2% 0.93% +0.28
IVE iShares S&P 500 Value ETF Add +21.8% 4.87% +0.27
SPYG SS SPDR P S&P 500 Growth ETF New 0.27% +0.27
MTUM iShares MSCI USA Momentum Fa Add +14.9% 1.91% +0.26
SOXX iShares Semiconductor ETF Add +5.9% 1.87% +0.23
IYW iShares Ustechnology ETF Add +1.3% 2.81% +0.16
MUB iShares National Muni Bond E Add +166.7% 0.21% +0.12
SPAB SS SPDR P Agg Bond ETF New 0.09% +0.09
IWB iShares Russell 1000 ETF New 0.09% +0.09
MSFT Microsoft Corp. Add +0.9% 0.65% +0.08
IEMG iShares Core MSCI Emerging Add +51.6% 0.23% +0.07
BAC Bank of America Corp. New 0.07% +0.07
BUFG FT Vest Buffered Allocation New 0.06% +0.06
TECL Dire Dai Tec Bull 3X ETF-Usd New 0.06% +0.06
PLD Prologis Inc. New 0.06% +0.06
ORCL Oracle Corp. Add +1.0% 0.17% +0.04
NVDA Nvidia Corp. Add +0.8% 0.22% +0.04
T AT&T Inc. Add +41.7% 0.10% +0.02
VGT Vanguard Info Tech ETF Add +14.7% 0.09% +0.01
SPY SS SPDR S&P 500 ETF Trust-US Add +10.0% 0.43% +0.01
JPM JPMorgan Chase & Co. Add +6.4% 0.19% +0.01
IGM iShares Expanded Tech Sector Add +9.5% 0.08% +0.01
PM Philip Morris International Add +10.1% 0.12% +0.01
TSLA Tesla Inc. Add +2.7% 0.12% +0.01
BALI Is US LRG CP Pre Inc. Act-Usd Add +15.2% 0.34% +0.01
BLK BlackRock Inc. Add +12.6% 0.07% +0.00
CSCO Cisco Systems Inc. Add +8.9% 0.07% +0.00
AMP Ameriprise Financial Inc. Add +8.4% 0.12% +0.00
VUG Vanguard Mrngstar GR ETF-Sui Add +0.1% 0.18% +0.00
AXP American Express Co. Add +0.3% 0.07% +0.00
EFG iShares MSCI Eafe Growth ETF Add +5.6% 0.12% +0.00
BBUS JPMorgan Betabuilders US Equ Add +6.6% 0.14% +0.00
ABT Abbott Laboratories Add +9.7% 0.07% −0.00
IVLU iShares MSCI International V Add +7.1% 0.23% −0.00
MAR Marriott International Class A Add +0.1% 0.14% −0.00
VWO Vanguard Ftse Emerging Marke Add +1.8% 0.07% −0.00
TLT iShares 20+ Year Treasury BD Add +16.5% 0.11% −0.01
VEA Vanguard Ftse Developed ETF Add +1.1% 0.18% −0.01
SNA Snap-on Inc. Add +13.1% 0.06% −0.01

Notes & Other Activity Q1 2025 → Q2 2025

SCLXW Vickers Vantage Corp. I -CW27 *W EXP 11/10/202 Sold out 36,000 $3Kbefore exit

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 141$467.2MIVV, CORO, IVW, DYNF, IVE
Q1 2026 128$413.9MIVV, CORO, IVE, IVW, DYNF
Q4 2025 123$399.0MDYNF, IVV, IVE, IEMG, IVW
Q3 2025 114$386.2MDYNF, IVV, QUAL, IVW, OEF
Q2 2025 116$339.4MIVV, QUAL, EFV, IVW, DYNF
Q1 2025 112$287.7MIVV, QUAL, IVW, DYNF, EFV
Q4 2024Amended 113$277.3MIVV, QUAL, IVW, DYNF, EFV
Q3 2024 111$272.7MIVV, QUAL, IVW, DYNF, EFV
Q2 2024 785$279.7MIVV, IVW, QUAL, DYNF, EMXC
Q1 2024 793$261.3MIVV, QUAL, DYNF, IVW, MBB