Kelly Financial Services LLC

In its 13F for Q3 2025 (holdings as of September 30, 2025, filed October 15, 2025), Kelly Financial Services LLC reported 114 stock positions worth $386.2 million. Its top holding was Ishrs US E F R A ETF-Usd (DYNF) at 8.1% of the portfolio, followed by iShares Core S&P 500 ETF (IVV, 6.2%) and iShares MSCI USA Quality Fac (QUAL, 6.0%). Compared with Q2 2025, it opened 8 new positions, sold out of 10, added to 50 and reduced 50. The biggest buy was iShares Core MSCI Emerging (IEMG, shares +2049%) and the biggest sale an exit from iShares MSCI Emr MRK Ex Chna (EMXC).

Most Recent 13F
Q2 2026
Location
BRAINTREE, MA
CIK
0002023336
Portfolio Value
$386.2M (Q3 2025)
SEC Filing
0001754960-25-000659 ↗ filed Oct 15, 2025

Holdings Value

0$100.0M$200.0M$300.0M$400.0M$500.0M Q1 2024: $261.3M Q1 2024 Q2 2024: $279.7M Q2 2024 Q3 2024: $272.7M Q3 2024 Q4 2024: $277.3M Q4 2024 Q1 2025: $287.7M Q1 2025 Q2 2025: $339.4M Q2 2025 Q3 2025: $386.2M $386.2M Q3 2025 Q4 2025: $399.0M Q4 2025 Q1 2026: $413.9M Q1 2026 Q2 2026: $467.2M Q2 2026

Holdings 114 stocks · $386.2M

DYNF Ishrs US E F R A ETF-Usd Inc. 8.14% 531,212 $31.4M Add +41.5%
IVV iShares Core S&P 500 ETF 6.17% 35,582 $23.8M Reduce -6.8%
QUAL iShares MSCI USA Quality Fac 5.95% 118,199 $23.0M Reduce -5.8%
IVW iShares S&P 500 Growth ETF 5.62% 179,795 $21.7M Reduce -3.4%
OEF iShares S&P 100 ETF 5.33% 61,811 $20.6M Add +50.6%
TLH iShares 10-20 Year Treasury 5.21% 195,420 $20.1M Add +12.7%
IVE iShares S&P 500 Value ETF 4.91% 91,875 $19.0M Add +8.5%
IEMG iShares Core MSCI Emerging 4.85% 283,941 $18.7M Add +2049.3%
BINC iShares Flex I A ETF-Usd Inc. 4.15% 300,764 $16.0M Add +11.7%
EFV iShares MSCI Eafe Value ETF 3.82% 217,326 $14.7M Reduce -34.9%
QLTA iShares Aaa - A Rated Corpor 3.54% 282,373 $13.7M Add +22.2%
THRO iShares U.S. Thematic Rotati 2.76% 281,347 $10.7M Add +3.5%
IAGG iShares Intl Aggregate Bond 2.71% 204,064 $10.5M Add +11.1%
BAI Ishrs AI in and Tech Act ETF 2.64% 298,746 $10.2M Add +63.9%
MBB iShares MBS ETF 2.60% 105,682 $10.1M Add +5.9%
IAU iShares Gold Trust 2.56% 135,685 $9.9M Add +32.3%
SOXX iShares Semiconductor ETF 1.79% 25,432 $6.9M Reduce -4.2%
SCHR Schwab Intermediate-Term US 1.76% 270,419 $6.8M Add +22.3%
SHLD Global X Defense Tech ETF 1.74% 95,605 $6.7M New
MTUM iShares MSCI USA Momentum Fa 1.68% 25,282 $6.5M Reduce -6.5%
PBTP Invesco 0-5 YR US Tips ETF 1.33% 196,555 $5.1M Add +9.6%
SHW The Sherwin-Williams Co. 1.25% 13,909 $4.8M Add +0.0%
JAAA Janus Henderson Aaa Clo ETF 1.21% 92,288 $4.7M Add +23.4%
AAPL Apple Inc. 1.07% 16,210 $4.1M Reduce -1.9%
EMB iShares JP Morgan Usd Emergi 1.07% 43,263 $4.1M Add +4.8%
HYGW iShares HY Corp. BD Buywr ETF 1.04% 132,377 $4.0M Add +22.8%
IGEB iShares Investment Grade SYS 0.87% 72,768 $3.4M Add +22.1%
ITOT iShares Core S&P Total U.S. 0.81% 21,547 $3.1M Reduce -8.3%
IYW iShares Ustechnology ETF 0.62% 12,128 $2.4M Reduce -78.0%
MSFT Microsoft Corp. 0.60% 4,437 $2.3M Reduce -0.5%
DIVI Franklin International Core 0.56% 57,461 $2.1M Add +20.4%
HIMU iShares High Yild Muni A ETF 0.54% 42,103 $2.1M Add +79.5%
SPY SS SPDR S&P 500 ETF Trust-US 0.50% 2,920 $1.9M Add +23.8%
BALI Is US LRG CP Pre Inc. Act-Usd 0.38% 46,109 $1.5M Add +19.8%
JEPI JPMorgan Equity Premium Inco 0.38% 25,517 $1.5M Add +21.8%
IUSB Ishr CR Unvrse Usd BD ETF-Ui 0.36% 29,565 $1.4M Reduce -6.8%
RTX RTX Corp. 0.33% 7,718 $1.3M Add +30.8%
INDB Independent Bank Corp. 0.32% 18,100 $1.3M No change
AMZN Amazon.com Inc. 0.29% 5,167 $1.1M Reduce -0.9%
SPXL Direxion Daily S&P 500 Bull 0.29% 5,263 $1.1M Reduce -6.6%
IWY iShares Russell Top 200 Grow 0.28% 3,927 $1.1M Add +182.3%
SPYG SS SPDR P S&P 500 Growth ETF 0.25% 9,420 $984K Reduce -1.4%
NVDA Nvidia Corp. 0.23% 4,686 $874K Reduce -1.9%
SPMO Invesco S&P 500 Momentum ETF 0.22% 7,097 $859K Reduce -73.3%
MUB iShares National Muni Bond E 0.22% 7,887 $840K Add +15.6%
IVLU iShares MSCI International V 0.20% 21,986 $780K Reduce -7.7%
HYDB iShares High Yield Systemati 0.20% 16,099 $770K Reduce -0.2%
LMT Lockheed Martin Corp. 0.18% 1,425 $712K Add +6.7%
HD Home Depot Inc. 0.18% 1,740 $705K Add +1.2%
ORCL Oracle Corp. 0.18% 2,479 $697K Reduce -8.7%
ICVT iShares Convertible Bond ETF 0.18% 6,807 $681K Reduce -2.8%
JPM JPMorgan Chase & Co. 0.18% 2,154 $680K Reduce -4.2%
JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F 0.18% 11,807 $679K Add +4.1%
VUG Vanguard Mrngstar GR ETF-Sui 0.17% 1,362 $653K No change
XOM Exxon Mobil Corp. 0.17% 5,773 $651K Add +0.3%
VEA Vanguard Ftse Developed ETF 0.17% 10,716 $642K Reduce -1.6%
XLSR SS US Sector Rotation 0.16% 10,605 $632K Reduce -3.0%
TSLA Tesla Inc. 0.15% 1,346 $599K Add +1.1%
CVX Chevron Corp. 0.14% 3,511 $545K Add +13.9%
JNJ Johnson & Johnson 0.14% 2,925 $542K Reduce -6.1%
ILCV iShares Morningstar Value Et 0.13% 5,664 $510K Reduce -2.9%
BBUS JPMorgan Betabuilders US Equ 0.13% 4,130 $498K Reduce -2.9%
GOOGL Alphabet Inc. Class A 0.13% 2,041 $496K Add +28.0%
LQD Ishr Ibx Usd Invgd CB ETF-Ui 0.13% 4,353 $485K Reduce -0.7%
VTV Vanguard Mrngstr Val ETF-Aui 0.12% 2,485 $463K Reduce -1.9%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.12% 3,201 $463K Add +0.1%
MAR Marriott International Class A 0.11% 1,688 $440K Add +0.1%
ABBV Abbvie Inc. 0.11% 1,894 $439K Add +4.8%
SPEM State Street SP PTF Em ETF 0.11% 9,066 $424K Add +19.7%
USMV iShares MSCI USA Min Vol Fac 0.11% 4,297 $409K Reduce -6.2%
SPDW Ste STR SPDR PT DW Eu ETF 0.10% 9,406 $403K Add +38.8%
FISR SS Fi Sector Rotation 0.10% 14,899 $388K Reduce -39.4%
GOOG Alphabet Inc. Class C 0.10% 1,547 $377K Reduce -0.9%
COP Conocophillips 0.10% 3,890 $368K No change
ROK Rockwell Automation Inc. 0.10% 1,053 $368K Reduce -2.7%
BNDX Vanguard Total Intl Bond ETF 0.09% 7,134 $353K Add +0.8%
T AT&T Inc. 0.09% 12,175 $344K Add +6.3%
PM Philip Morris International 0.09% 2,105 $341K Reduce -7.2%
GLD SPDR Gold Shares 0.09% 960 $341K Reduce -8.3%
V Visa Inc. Class A 0.09% 974 $332K Reduce -6.2%
VGT Vanguard Info Tech ETF 0.09% 444 $332K Reduce -0.2%
VZ Verizon Communications Inc. 0.08% 7,448 $327K Add +2.2%
KLAC KLA Corp. 0.08% 303 $326K No change
TLT iShares 20+ Year Treasury BD 0.08% 3,650 $326K Reduce -15.6%
DGRO iShares Core Dividend Growth 0.08% 4,742 $323K Reduce -0.3%
MCD McDonald's Corp. 0.08% 999 $304K Reduce -13.0%
BRK.B Berkshire Hathaway Inc. Class B 0.08% 594 $299K Reduce -8.3%
BSV Vanguard Short-Term Bond ETF 0.08% 3,782 $298K Reduce -0.7%
IWB iShares Russell 1000 ETF 0.08% 808 $295K Reduce -10.6%
SPSM SS SPDR P S&P 600 Small Cap 0.08% 6,303 $292K New
AMP Ameriprise Financial Inc. 0.07% 578 $284K Reduce -23.1%
META Meta Platforms Inc. Class A 0.07% 385 $282K Add +1.6%
QQQ Invesco QQQ Trust Series 1 0.07% 462 $277K Reduce -0.2%
BLK BlackRock Inc. 0.07% 237 $276K Reduce -2.1%
PG The Procter & Gamble Co. 0.07% 1,773 $272K Reduce -2.4%
TECL Dire Dai Tec Bull 3X ETF-Usd 0.07% 2,138 $266K Reduce -2.0%
PEG Public Service Enterprise GP 0.07% 3,163 $264K No change
CSCO Cisco Systems Inc. 0.07% 3,814 $261K Add +6.9%
PAYX Paychex Inc. 0.07% 2,020 $256K Add +7.5%
SNA Snap-on Inc. 0.07% 731 $253K Add +7.3%
ABT Abbott Laboratories 0.07% 1,888 $253K Add +5.7%
CERY SS SPDR BBG En RY CM St N-Ui 0.06% 8,684 $249K New
VWO Vanguard Ftse Emerging Marke 0.06% 4,555 $247K Reduce -2.6%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.06% 4,753 $245K No change
AJG Arthur J Gallagher & Co. filed as GALLAGHER ARTHUR J & CO 0.06% 777 $241K Add +7.3%
COST Costco Wholesale Corp. 0.06% 259 $240K Add +4.0%
PEP Pepsico Inc. 0.06% 1,701 $239K Reduce -9.4%
TMO Thermo Fisher Scientific Inc. 0.06% 488 $237K New
PLD Prologis Inc. 0.06% 2,058 $236K Add +7.0%
BUFG FT Vest Buffered Allocation 0.06% 8,192 $221K Reduce -1.8%
ITA iShares U.S. Aerospace & Def 0.06% 1,048 $219K New
AMGN Amgen Inc. 0.05% 748 $211K New
GD General Dynamics Corp. 0.05% 613 $209K New
SHOP Shopify Inc. Class A 0.05% 1,406 $209K New

Portfolio Sells Q2 2025 → Q3 2025

EMXC iShares MSCI Emr MRK Ex Chna Sold out 0.00% −3.66
EFV iShares MSCI Eafe Value ETF Reduce -34.9% 3.82% −2.43
IYW iShares Ustechnology ETF Reduce -78.0% 0.62% −2.20
IVV iShares Core S&P 500 ETF Reduce -6.8% 6.17% −0.82
QUAL iShares MSCI USA Quality Fac Reduce -5.8% 5.95% −0.80
SPMO Invesco S&P 500 Momentum ETF Reduce -73.3% 0.22% −0.66
IVW iShares S&P 500 Growth ETF Reduce -3.4% 5.62% −0.42
EEM iShares MSCI Emerging Market Sold out 0.00% −0.34
MTUM iShares MSCI USA Momentum Fa Reduce -6.5% 1.68% −0.24
ITOT iShares Core S&P Total U.S. Reduce -8.3% 0.81% −0.12
EFG iShares MSCI Eafe Growth ETF Sold out 0.00% −0.12
LLY Eli Lilly & Co. Sold out 0.00% −0.10
SPAB SS SPDR P Agg Bond ETF Sold out 0.00% −0.09
ACN Accenture PLC Class A Sold out 0.00% −0.09
FISR SS Fi Sector Rotation Reduce -39.4% 0.10% −0.09
IGM iShares Expanded Tech Sector Sold out 0.00% −0.08
SOXX iShares Semiconductor ETF Reduce -4.2% 1.79% −0.08
IUSB Ishr CR Unvrse Usd BD ETF-Ui Reduce -6.8% 0.36% −0.07
AXP American Express Co. Sold out 0.00% −0.07
ELV Elevance Health Inc. Sold out 0.00% −0.06
MRSH Marsh & McLennan Cos Sold out 0.00% −0.06
MSFT Microsoft Corp. Reduce -0.5% 0.60% −0.06
AMP Ameriprise Financial Inc. Reduce -23.1% 0.07% −0.04
AMZN Amazon.com Inc. Reduce -0.9% 0.29% −0.04
PM Philip Morris International Reduce -7.2% 0.09% −0.03
IVLU iShares MSCI International V Reduce -7.7% 0.20% −0.03
TLT iShares 20+ Year Treasury BD Reduce -15.6% 0.08% −0.03
HYDB iShares High Yield Systemati Reduce -0.2% 0.20% −0.03
V Visa Inc. Class A Reduce -6.2% 0.09% −0.02
USMV iShares MSCI USA Min Vol Fac Reduce -6.2% 0.11% −0.02
MCD McDonald's Corp. Reduce -13.0% 0.08% −0.02
VEA Vanguard Ftse Developed ETF Reduce -1.6% 0.17% −0.02
JPM JPMorgan Chase & Co. Reduce -4.2% 0.18% −0.02
LQD Ishr Ibx Usd Invgd CB ETF-Ui Reduce -0.7% 0.13% −0.02
BRK.B Berkshire Hathaway Inc. Class B Reduce -8.3% 0.08% −0.02
PG The Procter & Gamble Co. Reduce -2.4% 0.07% −0.01
IWB iShares Russell 1000 ETF Reduce -10.6% 0.08% −0.01
SPYG SS SPDR P S&P 500 Growth ETF Reduce -1.4% 0.25% −0.01
XLSR SS US Sector Rotation Reduce -3.0% 0.16% −0.01
VTV Vanguard Mrngstr Val ETF-Aui Reduce -1.9% 0.12% −0.01
ILCV iShares Morningstar Value Et Reduce -2.9% 0.13% −0.01
BBUS JPMorgan Betabuilders US Equ Reduce -2.9% 0.13% −0.01
PEP Pepsico Inc. Reduce -9.4% 0.06% −0.01
BSV Vanguard Short-Term Bond ETF Reduce -0.7% 0.08% −0.01
ROK Rockwell Automation Inc. Reduce -2.7% 0.10% −0.01
ICVT iShares Convertible Bond ETF Reduce -2.8% 0.18% −0.01
DGRO iShares Core Dividend Growth Reduce -0.3% 0.08% −0.01
GLD SPDR Gold Shares Reduce -8.3% 0.09% −0.01
BUFG FT Vest Buffered Allocation Reduce -1.8% 0.06% −0.01
VWO Vanguard Ftse Emerging Marke Reduce -2.6% 0.06% −0.00

Portfolio Buys Q2 2025 → Q3 2025

IEMG iShares Core MSCI Emerging Add +2049.3% 4.85% +4.61
DYNF Ishrs US E F R A ETF-Usd Inc. Add +41.5% 8.14% +2.12
SHLD Global X Defense Tech ETF New 1.74% +1.74
OEF iShares S&P 100 ETF Add +50.6% 5.33% +1.65
BAI Ishrs AI in and Tech Act ETF Add +63.9% 2.64% +1.09
IAU iShares Gold Trust Add +32.3% 2.56% +0.67
QLTA iShares Aaa - A Rated Corpor Add +22.2% 3.54% +0.29
HIMU iShares High Yild Muni A ETF Add +79.5% 0.54% +0.20
IWY iShares Russell Top 200 Grow Add +182.3% 0.28% +0.18
SCHR Schwab Intermediate-Term US Add +22.3% 1.76% +0.13
JAAA Janus Henderson Aaa Clo ETF Add +23.4% 1.21% +0.10
RTX RTX Corp. Add +30.8% 0.33% +0.08
SPSM SS SPDR P S&P 600 Small Cap New 0.08% +0.08
SPY SS SPDR S&P 500 ETF Trust-US Add +23.8% 0.50% +0.07
IGEB iShares Investment Grade SYS Add +22.1% 0.87% +0.07
HYGW iShares HY Corp. BD Buywr ETF Add +22.8% 1.04% +0.07
CERY SS SPDR BBG En RY CM St N-Ui New 0.06% +0.06
TMO Thermo Fisher Scientific Inc. New 0.06% +0.06
ITA iShares U.S. Aerospace & Def New 0.06% +0.06
AMGN Amgen Inc. New 0.05% +0.05
GD General Dynamics Corp. New 0.05% +0.05
DIVI Franklin International Core Add +20.4% 0.56% +0.05
SHOP Shopify Inc. Class A New 0.05% +0.05
GOOGL Alphabet Inc. Class A Add +28.0% 0.13% +0.05
IVE iShares S&P 500 Value ETF Add +8.5% 4.91% +0.04
BALI Is US LRG CP Pre Inc. Act-Usd Add +19.8% 0.38% +0.04
TSLA Tesla Inc. Add +1.1% 0.15% +0.03
JEPI JPMorgan Equity Premium Inco Add +21.8% 0.38% +0.03
SPDW Ste STR SPDR PT DW Eu ETF Add +38.8% 0.10% +0.02
TLH iShares 10-20 Year Treasury Add +12.7% 5.21% +0.02
ABBV Abbvie Inc. Add +4.8% 0.11% +0.01
SPEM State Street SP PTF Em ETF Add +19.7% 0.11% +0.01
CVX Chevron Corp. Add +13.9% 0.14% +0.01
MUB iShares National Muni Bond E Add +15.6% 0.22% +0.01
TJX TJX Companies Inc. Add +0.1% 0.12% +0.00
SNA Snap-on Inc. Add +7.3% 0.07% +0.00
LMT Lockheed Martin Corp. Add +6.7% 0.18% +0.00
PLD Prologis Inc. Add +7.0% 0.06% +0.00
HD Home Depot Inc. Add +1.2% 0.18% −0.00
CSCO Cisco Systems Inc. Add +6.9% 0.07% −0.01
AJG Arthur J Gallagher & Co. Add +7.3% 0.06% −0.01
JEPQ JPM Nasdaq Equity Premium Add +4.1% 0.18% −0.01
ABT Abbott Laboratories Add +5.7% 0.07% −0.01
VZ Verizon Communications Inc. Add +2.2% 0.08% −0.01
T AT&T Inc. Add +6.3% 0.09% −0.01
META Meta Platforms Inc. Class A Add +1.6% 0.07% −0.01
COST Costco Wholesale Corp. Add +4.0% 0.06% −0.01
BNDX Vanguard Total Intl Bond ETF Add +0.8% 0.09% −0.01
PAYX Paychex Inc. Add +7.5% 0.07% −0.01
XOM Exxon Mobil Corp. Add +0.3% 0.17% −0.01

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 141$467.2MIVV, CORO, IVW, DYNF, IVE
Q1 2026 128$413.9MIVV, CORO, IVE, IVW, DYNF
Q4 2025 123$399.0MDYNF, IVV, IVE, IEMG, IVW
Q3 2025 114$386.2MDYNF, IVV, QUAL, IVW, OEF
Q2 2025 116$339.4MIVV, QUAL, EFV, IVW, DYNF
Q1 2025 112$287.7MIVV, QUAL, IVW, DYNF, EFV
Q4 2024Amended 113$277.3MIVV, QUAL, IVW, DYNF, EFV
Q3 2024 111$272.7MIVV, QUAL, IVW, DYNF, EFV
Q2 2024 785$279.7MIVV, IVW, QUAL, DYNF, EMXC
Q1 2024 793$261.3MIVV, QUAL, DYNF, IVW, MBB