Kelly Financial Services LLC

Name: Kelly Financial Services LLC 13F holdings, Q4 2025
Creator: Kelly Financial Services LLC
Published: 2026-01-13

Q2 2026Q1 2026Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024

In its 13F for Q4 2025 (holdings as of December 31, 2025, filed January 13, 2026), Kelly Financial Services LLC reported 123 stock positions worth $399.0 million. Its top holding was Ishrs US E F R A ETF-Usd (DYNF) at 8.3% of the portfolio, followed by iShares Core S&P 500 ETF (IVV, 7.1%) and iShares S&P 500 Value ETF (IVE, 6.9%). Compared with Q3 2025, it opened 14 new positions, sold out of 5, added to 42 and reduced 60. The biggest buy was iShares S&P 500 Value ETF (IVE, shares +40%) and the biggest sale iShares MSCI USA Quality Fac (QUAL, shares −44%).

Most Recent 13F: Q2 2026
Location: BRAINTREE, MA
CIK: 0002023336
Portfolio Value: $399.0M (Q4 2025)
SEC Filing: 0001754960-26-000039 ↗ filed Jan 13, 2026

Holdings Value

Holdings 123 stocks · $399.0M


DYNF Ishrs US E F R A ETF-Usd Inc.	8.29%	543,668	$33.1M	Add +2.3%
IVV iShares Core S&P 500 ETF	7.09%	41,298	$28.3M	Add +16.1%
IVE iShares S&P 500 Value ETF	6.85%	128,896	$27.3M	Add +40.3%
IEMG iShares Core MSCI Emerging	5.95%	353,452	$23.8M	Add +24.5%
IVW iShares S&P 500 Growth ETF	5.65%	182,870	$22.5M	Add +1.7%
OEF iShares S&P 100 ETF	5.56%	64,691	$22.2M	Add +4.7%
BINC iShares Flex I A ETF-Usd Inc.	4.30%	325,159	$17.2M	Add +8.1%
EFV iShares MSCI Eafe Value ETF	3.56%	198,697	$14.2M	Reduce -8.6%
QUAL iShares MSCI USA Quality Fac	3.27%	65,709	$13.1M	Reduce -44.4%
QLTA iShares Aaa - A Rated Corpor	3.26%	270,386	$13.0M	Reduce -4.3%
TLH iShares 10-20 Year Treasury	3.23%	126,944	$12.9M	Reduce -35.0%
THRO iShares U.S. Thematic Rotati	2.77%	286,841	$11.1M	Add +1.9%
BAI Ishrs AI in and Tech Act ETF	2.70%	323,351	$10.8M	Add +8.2%
IAU iShares Gold Trust	2.70%	132,637	$10.8M	Reduce -2.3%
IAGG iShares Intl Aggregate Bond	2.65%	211,065	$10.6M	Add +3.4%
MBB iShares MBS ETF	2.64%	110,454	$10.5M	Add +4.5%
MTUM iShares MSCI USA Momentum Fa	2.53%	40,265	$10.1M	Add +59.3%
SCHR Schwab Intermediate-Term US	2.04%	324,019	$8.1M	Add +19.8%
SHLD Global X Defense Tech ETF	1.64%	101,230	$6.6M	Add +5.9%
JAAA Janus Henderson Aaa Clo ETF	1.43%	112,574	$5.7M	Add +22.0%
SYSB iShares Systematic Bond ETF	1.27%	56,436	$5.1M	New
HYGW iShares HY Corp. BD Buywr ETF	1.20%	160,230	$4.8M	Add +21.0%
SHW The Sherwin-Williams Co.	1.13%	13,909	$4.5M	No change
EMB iShares JP Morgan Usd Emergi	1.09%	45,112	$4.3M	Add +4.3%
AAPL Apple Inc.	1.02%	14,900	$4.1M	Reduce -8.1%
IGEB iShares Investment Grade SYS	0.99%	86,851	$4.0M	Add +19.4%
EMLC Vaneck JPM Em Local Curr BND	0.84%	129,435	$3.3M	New
ITOT iShares Core S&P Total U.S.	0.76%	20,290	$3.0M	Reduce -5.8%
HIMU iShares High Yild Muni A ETF	0.57%	46,599	$2.3M	Add +10.7%
MSFT Microsoft Corp.	0.56%	4,654	$2.3M	Add +4.9%
IYW iShares Ustechnology ETF	0.49%	9,705	$1.9M	Reduce -20.0%
SPY SS SPDR S&P 500 ETF Trust-US	0.46%	2,706	$1.8M	Reduce -7.3%
JEPI JPMorgan Equity Premium Inco	0.43%	30,225	$1.7M	Add +18.4%
DIVI Franklin International Core	0.43%	43,936	$1.7M	Reduce -23.5%
BALI Is US LRG CP Pre Inc. Act-Usd	0.43%	53,778	$1.7M	Add +16.6%
INDB Independent Bank Corp.	0.38%	20,909	$1.5M	Add +15.5%
RTN.A Raytheon Co. Class A filed as RTX CORPORATION	0.37%	8,087	$1.5M	New
IUSB Ishr CR Unvrse Usd BD ETF-Ui	0.34%	29,464	$1.4M	Reduce -0.3%
AMZN Amazon.com Inc.	0.30%	5,154	$1.2M	Reduce -0.3%
SPXL Direxion Daily S&P 500 Bull	0.29%	5,209	$1.1M	Reduce -1.0%
ICVT iShares Convertible Bond ETF	0.25%	10,193	$1.0M	Add +49.7%
PBTP Invesco 0-5 YR US Tips ETF	0.23%	35,538	$921K	Reduce -81.9%
MUB iShares National Muni Bond E	0.23%	8,391	$899K	Add +6.4%
SPYG SS SPDR P S&P 500 Growth ETF	0.22%	8,140	$869K	Reduce -13.6%
IVLU iShares MSCI International V	0.20%	21,238	$808K	Reduce -3.4%
TLT iShares 20+ Year Treasury BD	0.20%	9,260	$807K	Add +153.7%
IWX iShares Russell Top 200 Valu	0.20%	8,573	$788K	New
NVDA Nvidia Corp.	0.20%	4,190	$781K	Reduce -10.6%
XOM Exxon Mobil Corp.	0.18%	5,821	$700K	Add +0.8%
LMT Lockheed Martin Corp.	0.17%	1,397	$676K	Reduce -2.0%
JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F	0.17%	11,399	$662K	Reduce -3.5%
JPM JPMorgan Chase & Co.	0.17%	2,053	$662K	Reduce -4.7%
HD Home Depot Inc.	0.16%	1,884	$648K	Add +8.3%
GOOGL Alphabet Inc. Class A	0.15%	1,974	$618K	Reduce -3.3%
TSLA Tesla Inc.	0.15%	1,349	$607K	Add +0.2%
XLSR SS US Sector Rotation	0.15%	9,720	$606K	Reduce -8.3%
JNJ Johnson & Johnson	0.15%	2,915	$603K	Reduce -0.3%
AMAT Applied Materials Inc.	0.14%	2,192	$563K	New
VUG Vanguard Mrngstar GR ETF-Sui	0.14%	1,140	$556K	Reduce -16.3%
VEA Vanguard Ftse Developed ETF	0.14%	8,895	$556K	Reduce -17.0%
ORCL Oracle Corp.	0.14%	2,778	$541K	Add +12.1%
SPDW Ste STR SPDR PT DW Eu ETF	0.13%	11,992	$533K	Add +27.5%
MAR Marriott International Class A	0.13%	1,689	$524K	Add +0.1%
BBUS JPMorgan Betabuilders US Equ	0.13%	4,132	$510K	Add +0.1%
CVX Chevron Corp.	0.13%	3,309	$504K	Reduce -5.8%
TJX TJX Companies Inc. filed as TJX COS INC NEW	0.12%	3,202	$492K	Add +0.0%
ILCV iShares Morningstar Value Et	0.12%	5,167	$488K	Reduce -8.8%
LQD Ishr Ibx Usd Invgd CB ETF-Ui	0.12%	4,376	$482K	Add +0.5%
GOOG Alphabet Inc. Class C	0.12%	1,531	$481K	Reduce -1.0%
IJR iShares Core S&P Small-Cap E	0.10%	3,389	$407K	New
USMV iShares MSCI USA Min Vol Fac	0.10%	4,273	$402K	Reduce -0.6%
VTV Vanguard Mrngstr Val ETF-Aui	0.10%	2,077	$397K	Reduce -16.4%
SPEM State Street SP PTF Em ETF	0.10%	8,433	$395K	Reduce -7.0%
ROK Rockwell Automation Inc.	0.10%	1,012	$394K	Reduce -3.9%
ABBV Abbvie Inc.	0.09%	1,618	$370K	Reduce -14.6%
KLAC KLA Corp.	0.09%	303	$368K	No change
COP Conocophillips	0.09%	3,927	$368K	Add +0.9%
IWY iShares Russell Top 200 Grow	0.09%	1,300	$360K	Reduce -66.9%
FISR SS Fi Sector Rotation	0.09%	13,873	$359K	Reduce -6.9%
IGIB iShares 5-10Y Inv Grade Corp.	0.09%	6,601	$356K	New
BNDX Vanguard Total Intl Bond ETF	0.09%	7,263	$351K	Add +1.8%
GLD SPDR Gold Shares	0.09%	879	$348K	Reduce -8.4%
V Visa Inc. Class A	0.09%	968	$340K	Reduce -0.6%
VGT Vanguard Info Tech ETF	0.08%	442	$333K	Reduce -0.5%
PM Philip Morris International	0.08%	1,971	$316K	Reduce -6.4%
IWB iShares Russell 1000 ETF	0.08%	844	$315K	Add +4.5%
VZ Verizon Communications Inc.	0.08%	7,398	$301K	Reduce -0.7%
MCD McDonald's Corp.	0.08%	983	$300K	Reduce -1.6%
T AT&T Inc.	0.07%	11,895	$295K	Reduce -2.3%
SIVR Abrdn Physical Silver Shares	0.07%	4,258	$288K	New
QQQ Invesco QQQ Trust Series 1	0.07%	462	$284K	No change
TMO Thermo Fisher Scientific Inc.	0.07%	488	$283K	No change
DGRO iShares Core Dividend Growth	0.07%	4,070	$283K	Reduce -14.2%
SOXX iShares Semiconductor ETF	0.07%	933	$281K	Reduce -96.3%
CSCO Cisco Systems Inc.	0.07%	3,597	$277K	Reduce -5.7%
BSV Vanguard Short-Term Bond ETF	0.07%	3,494	$275K	Reduce -7.6%
TECL Dire Dai Tec Bull 3X ETF-Usd	0.07%	2,244	$264K	Add +5.0%
BAC Bank of America Corp. filed as BANK AMERICA CORP	0.07%	4,753	$261K	No change
HYDB iShares High Yield Systemati	0.07%	5,508	$261K	Reduce -65.8%
AMP Ameriprise Financial Inc.	0.07%	529	$260K	Reduce -8.5%
PEG Public Service Enterprise GP	0.06%	3,163	$254K	No change
META Meta Platforms Inc. Class A	0.06%	380	$251K	Reduce -1.3%
PG The Procter & Gamble Co.	0.06%	1,722	$247K	Reduce -2.9%
PLD Prologis Inc.	0.06%	1,909	$244K	Reduce -7.2%
AMGN Amgen Inc.	0.06%	744	$243K	Reduce -0.5%
PEP Pepsico Inc.	0.06%	1,663	$239K	Reduce -2.2%
BLK BlackRock Inc.	0.06%	218	$234K	Reduce -8.0%
SNA Snap-on Inc.	0.06%	677	$233K	Reduce -7.4%
ITA iShares U.S. Aerospace & Def	0.06%	1,075	$231K	Add +2.6%
SHOP Shopify Inc. Class A	0.06%	1,421	$229K	Add +1.1%
COST Costco Wholesale Corp.	0.06%	259	$223K	No change
ABT Abbott Laboratories	0.06%	1,778	$223K	Reduce -5.8%
IEI iShares 3-7 Year Treasury Bo	0.06%	1,846	$220K	New
BUFG FT Vest Buffered Allocation	0.05%	7,944	$219K	Reduce -3.0%
SPSM SS SPDR P S&P 600 Small Cap	0.05%	4,559	$214K	Reduce -27.7%
PAYX Paychex Inc.	0.05%	1,873	$210K	Reduce -7.3%
COF Capital One Financial Corp.	0.05%	865	$210K	New
IWL iShares Russell Top 200 ETF	0.05%	1,224	$209K	New
AXP American Express Co.	0.05%	564	$209K	New
GD General Dynamics Corp.	0.05%	616	$207K	Add +0.5%
NVS Novartis AG-Sponsored ADR	0.05%	1,499	$207K	New
VWO Vanguard Ftse Emerging Marke	0.05%	3,791	$204K	Reduce -16.8%
JAVA JPMorgan Active Value ETF	0.05%	2,839	$204K	New

Portfolio Sells Q3 2025 → Q4 2025


QUAL iShares MSCI USA Quality Fac	Reduce -44.4%	3.27%	−2.68
TLH iShares 10-20 Year Treasury	Reduce -35.0%	3.23%	−1.98
SOXX iShares Semiconductor ETF	Reduce -96.3%	0.07%	−1.72
PBTP Invesco 0-5 YR US Tips ETF	Reduce -81.9%	0.23%	−1.10
RTX RTX Corp.	Sold out	0.00%	−0.33
QLTA iShares Aaa - A Rated Corpor	Reduce -4.3%	3.26%	−0.29
EFV iShares MSCI Eafe Value ETF	Reduce -8.6%	3.56%	−0.26
SPMO Invesco S&P 500 Momentum ETF	Sold out	0.00%	−0.22
IWY iShares Russell Top 200 Grow	Reduce -66.9%	0.09%	−0.19
HYDB iShares High Yield Systemati	Reduce -65.8%	0.07%	−0.13
IYW iShares Ustechnology ETF	Reduce -20.0%	0.49%	−0.13
DIVI Franklin International Core	Reduce -23.5%	0.43%	−0.13
BRK.B Berkshire Hathaway Inc. Class B	Sold out	0.00%	−0.08
CERY SS SPDR BBG En RY CM St N-Ui	Sold out	0.00%	−0.06
AJG Arthur J Gallagher & Co.	Sold out	0.00%	−0.06
ITOT iShares Core S&P Total U.S.	Reduce -5.8%	0.76%	−0.06
AAPL Apple Inc.	Reduce -8.1%	1.02%	−0.05
SPY SS SPDR S&P 500 ETF Trust-US	Reduce -7.3%	0.46%	−0.04
SPYG SS SPDR P S&P 500 Growth ETF	Reduce -13.6%	0.22%	−0.04
NVDA Nvidia Corp.	Reduce -10.6%	0.20%	−0.03
VUG Vanguard Mrngstar GR ETF-Sui	Reduce -16.3%	0.14%	−0.03
VEA Vanguard Ftse Developed ETF	Reduce -17.0%	0.14%	−0.03
SPSM SS SPDR P S&P 600 Small Cap	Reduce -27.7%	0.05%	−0.02
ABBV Abbvie Inc.	Reduce -14.6%	0.09%	−0.02
VTV Vanguard Mrngstr Val ETF-Aui	Reduce -16.4%	0.10%	−0.02
T AT&T Inc.	Reduce -2.3%	0.07%	−0.01
LMT Lockheed Martin Corp.	Reduce -2.0%	0.17%	−0.01
CVX Chevron Corp.	Reduce -5.8%	0.13%	−0.01
IUSB Ishr CR Unvrse Usd BD ETF-Ui	Reduce -0.3%	0.34%	−0.01
PAYX Paychex Inc.	Reduce -7.3%	0.05%	−0.01
BLK BlackRock Inc.	Reduce -8.0%	0.06%	−0.01
DGRO iShares Core Dividend Growth	Reduce -14.2%	0.07%	−0.01
VWO Vanguard Ftse Emerging Marke	Reduce -16.8%	0.05%	−0.01
XLSR SS US Sector Rotation	Reduce -8.3%	0.15%	−0.01
SPEM State Street SP PTF Em ETF	Reduce -7.0%	0.10%	−0.01
FISR SS Fi Sector Rotation	Reduce -6.9%	0.09%	−0.01
META Meta Platforms Inc. Class A	Reduce -1.3%	0.06%	−0.01
JPM JPMorgan Chase & Co.	Reduce -4.7%	0.17%	−0.01
ILCV iShares Morningstar Value Et	Reduce -8.8%	0.12%	−0.01
JEPQ JPM Nasdaq Equity Premium	Reduce -3.5%	0.17%	−0.01
ABT Abbott Laboratories	Reduce -5.8%	0.06%	−0.01
PM Philip Morris International	Reduce -6.4%	0.08%	−0.01
VZ Verizon Communications Inc.	Reduce -0.7%	0.08%	−0.01
PG The Procter & Gamble Co.	Reduce -2.9%	0.06%	−0.01
AMP Ameriprise Financial Inc.	Reduce -8.5%	0.07%	−0.01
BSV Vanguard Short-Term Bond ETF	Reduce -7.6%	0.07%	−0.01
SNA Snap-on Inc.	Reduce -7.4%	0.06%	−0.01
USMV iShares MSCI USA Min Vol Fac	Reduce -0.6%	0.10%	−0.01
MCD McDonald's Corp.	Reduce -1.6%	0.08%	−0.00
BUFG FT Vest Buffered Allocation	Reduce -3.0%	0.05%	−0.00

Portfolio Buys Q3 2025 → Q4 2025


IVE iShares S&P 500 Value ETF	Add +40.3%	6.85%	+1.94
SYSB iShares Systematic Bond ETF	New	1.27%	+1.27
IEMG iShares Core MSCI Emerging	Add +24.5%	5.95%	+1.11
IVV iShares Core S&P 500 ETF	Add +16.1%	7.09%	+0.92
MTUM iShares MSCI USA Momentum Fa	Add +59.3%	2.53%	+0.85
EMLC Vaneck JPM Em Local Curr BND	New	0.84%	+0.84
RTN.A Raytheon Co. Class A	New	0.37%	+0.37
SCHR Schwab Intermediate-Term US	Add +19.8%	2.04%	+0.28
OEF iShares S&P 100 ETF	Add +4.7%	5.56%	+0.23
JAAA Janus Henderson Aaa Clo ETF	Add +22.0%	1.43%	+0.21
IWX iShares Russell Top 200 Valu	New	0.20%	+0.20
HYGW iShares HY Corp. BD Buywr ETF	Add +21.0%	1.20%	+0.16
BINC iShares Flex I A ETF-Usd Inc.	Add +8.1%	4.30%	+0.15
DYNF Ishrs US E F R A ETF-Usd Inc.	Add +2.3%	8.29%	+0.14
AMAT Applied Materials Inc.	New	0.14%	+0.14
IGEB iShares Investment Grade SYS	Add +19.4%	0.99%	+0.13
TLT iShares 20+ Year Treasury BD	Add +153.7%	0.20%	+0.12
IJR iShares Core S&P Small-Cap E	New	0.10%	+0.10
IGIB iShares 5-10Y Inv Grade Corp.	New	0.09%	+0.09
ICVT iShares Convertible Bond ETF	Add +49.7%	0.25%	+0.08
SIVR Abrdn Physical Silver Shares	New	0.07%	+0.07
INDB Independent Bank Corp.	Add +15.5%	0.38%	+0.06
JEPI JPMorgan Equity Premium Inco	Add +18.4%	0.43%	+0.06
BAI Ishrs AI in and Tech Act ETF	Add +8.2%	2.70%	+0.06
IEI iShares 3-7 Year Treasury Bo	New	0.06%	+0.06
COF Capital One Financial Corp.	New	0.05%	+0.05
AXP American Express Co.	New	0.05%	+0.05
IWL iShares Russell Top 200 ETF	New	0.05%	+0.05
NVS Novartis AG-Sponsored ADR	New	0.05%	+0.05
JAVA JPMorgan Active Value ETF	New	0.05%	+0.05
BALI Is US LRG CP Pre Inc. Act-Usd	Add +16.6%	0.43%	+0.05
HIMU iShares High Yild Muni A ETF	Add +10.7%	0.57%	+0.03
MBB iShares MBS ETF	Add +4.5%	2.64%	+0.03
SPDW Ste STR SPDR PT DW Eu ETF	Add +27.5%	0.13%	+0.03
IVW iShares S&P 500 Growth ETF	Add +1.7%	5.65%	+0.03
EMB iShares JP Morgan Usd Emergi	Add +4.3%	1.09%	+0.02
MAR Marriott International Class A	Add +0.1%	0.13%	+0.02
THRO iShares U.S. Thematic Rotati	Add +1.9%	2.77%	+0.01
MUB iShares National Muni Bond E	Add +6.4%	0.23%	+0.01
XOM Exxon Mobil Corp.	Add +0.8%	0.18%	+0.01
TJX TJX Companies Inc.	Add +0.0%	0.12%	+0.00
SHOP Shopify Inc. Class A	Add +1.1%	0.06%	+0.00
IWB iShares Russell 1000 ETF	Add +4.5%	0.08%	+0.00
ITA iShares U.S. Aerospace & Def	Add +2.6%	0.06%	+0.00
BBUS JPMorgan Betabuilders US Equ	Add +0.1%	0.13%	−0.00
GD General Dynamics Corp.	Add +0.5%	0.05%	−0.00
TECL Dire Dai Tec Bull 3X ETF-Usd	Add +5.0%	0.07%	−0.00
TSLA Tesla Inc.	Add +0.2%	0.15%	−0.00
COP Conocophillips	Add +0.9%	0.09%	−0.00
BNDX Vanguard Total Intl Bond ETF	Add +1.8%	0.09%	−0.00

All Filings

Quarter	Positions	13F Reported Value	Top Holdings
Q2 2026	141	$467.2M	IVV, CORO, IVW, DYNF, IVE
Q1 2026	128	$413.9M	IVV, CORO, IVE, IVW, DYNF
Q4 2025	123	$399.0M	DYNF, IVV, IVE, IEMG, IVW
Q3 2025	114	$386.2M	DYNF, IVV, QUAL, IVW, OEF
Q2 2025	116	$339.4M	IVV, QUAL, EFV, IVW, DYNF
Q1 2025	112	$287.7M	IVV, QUAL, IVW, DYNF, EFV
Q4 2024Amended	113	$277.3M	IVV, QUAL, IVW, DYNF, EFV
Q3 2024	111	$272.7M	IVV, QUAL, IVW, DYNF, EFV
Q2 2024	785	$279.7M	IVV, IVW, QUAL, DYNF, EMXC
Q1 2024	793	$261.3M	IVV, QUAL, DYNF, IVW, MBB