Lakeshore Financial Planning, Inc.
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed July 25, 2024), Lakeshore Financial Planning, Inc. reported 68 stock positions worth $204.8 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 18.3% of the portfolio, followed by Dim US Large Cap Value ETF (DFLV, 8.4%) and Vanguard S&P 500 ETF (VOO, 8.2%). Compared with Q1 2024, it opened 4 new positions, sold out of 4, added to 30 and reduced 17. The biggest buy was Pgim Ultra Short Bond ETF (PULS, shares +85%) and the biggest sale Schwab US DVD Equity ETF (SCHD, shares −9%).
- Most Recent 13F
- Q2 2026
- Location
- St. Clair Shores, MI
- CIK
- 0002000571
- Portfolio Value
- $204.8M (Q2 2024)
- SEC Filing
- 0001172661-24-002902 ↗ filed Jul 25, 2024
Holdings Value
Holdings 68 stocks · $204.8M
| IVV iShares Core S&P 500 ETF | 18.25% | 68,310 | $37.4M | Add +3.5% |
| DFLV Dim US Large Cap Value ETF | 8.35% | 591,839 | $17.1M | Reduce -1.7% |
| VOO Vanguard S&P 500 ETF | 8.19% | 33,530 | $16.8M | Add +0.4% |
| DFIV Dimensional International Va | 8.18% | 466,141 | $16.8M | Add +1.6% |
| XLF SS Financial Select Sector | 8.11% | 404,125 | $16.6M | Add +1.9% |
| DFAT Dimensional US Target Value | 7.22% | 285,261 | $14.8M | Reduce -0.7% |
| SCHD Schwab US DVD Equity ETF | 6.63% | 174,635 | $13.6M | Reduce -9.1% |
| PULS Pgim Ultra Short Bond ETF | 5.86% | 241,477 | $12.0M | Add +84.9% |
| MSFT Microsoft Corp. | 4.58% | 20,978 | $9.4M | Reduce -0.3% |
| RSP Invesco S&P 500 Equal Weight | 3.71% | 46,245 | $7.6M | Reduce -1.6% |
| AAPL Apple Inc. | 3.42% | 33,239 | $7.0M | Reduce -0.7% |
| IJR iShares Core S&P Small-Cap E | 1.67% | 32,034 | $3.4M | Add +0.0% |
| QQQ Invesco QQQ Trust Series 1 | 1.51% | 6,434 | $3.1M | Add +7.7% |
| IWV iShares Russell 3000 ETF | 1.40% | 9,280 | $2.9M | No change |
| IJH iShares Core S&P Midcap ETF | 1.09% | 38,109 | $2.2M | Add +0.6% |
| JPM JPMorgan Chase & Co. | 1.07% | 10,790 | $2.2M | Add +0.0% |
| IWM iShares Russell 2000 ETF | 0.90% | 9,080 | $1.8M | Reduce -1.0% |
| CCC CCC Intelligent Solutions Ho | 0.63% | 116,320 | $1.3M | No change |
| DFUS Dimensional US Eq MKT ETF | 0.60% | 20,850 | $1.2M | Add +35.2% |
| KO The Coca-Cola Co. | 0.37% | 11,831 | $753K | Reduce -0.3% |
| GOOG Alphabet Inc. Class C | 0.33% | 3,690 | $677K | No change |
| MCD McDonald's Corp. | 0.31% | 2,510 | $640K | Reduce -0.8% |
| DTE DTE Energy Company | 0.30% | 5,470 | $607K | Add +0.0% |
| SOFI Sofi Technologies Inc. | 0.28% | 87,813 | $580K | Add +5.4% |
| SO The Southern Co. | 0.28% | 7,465 | $579K | Add +0.7% |
| COST Costco Wholesale Corp. | 0.28% | 668 | $568K | No change |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.27% | 13,752 | $547K | Reduce -6.0% |
| HD Home Depot Inc. | 0.26% | 1,571 | $541K | Add +0.1% |
| NVDA Nvidia Corp. | 0.24% | 4,040 | $499K | New |
| PG The Procter & Gamble Co. | 0.23% | 2,893 | $477K | Add +0.0% |
| EFA iShares MSCI Eafe ETF | 0.23% | 6,068 | $475K | No change |
| AMZN Amazon.com Inc. | 0.23% | 2,390 | $462K | Reduce -1.6% |
| NOC Northrop Grumman Corp. | 0.21% | 997 | $435K | No change |
| F Ford Motor Co. filed as FORD MTR CO DEL | 0.20% | 33,359 | $418K | Reduce -0.5% |
| CVX Chevron Corp. | 0.20% | 2,669 | $417K | Add +12.8% |
| MDLZ Mondelez International Inc. Class A | 0.19% | 6,069 | $397K | Add +0.0% |
| WM Waste Management Inc. | 0.19% | 1,817 | $388K | No change |
| JNJ Johnson & Johnson | 0.19% | 2,645 | $387K | Reduce -3.4% |
| CMA Comerica Inc. | 0.18% | 7,302 | $373K | Add +0.6% |
| META Meta Platforms Inc. Class A | 0.18% | 713 | $360K | Add +11.8% |
| GNTX Gentex Corp. | 0.17% | 10,500 | $354K | No change |
| BRK.B Berkshire Hathaway Inc. Class B | 0.17% | 867 | $353K | Add +24.9% |
| AFL Aflac Inc. | 0.17% | 3,800 | $339K | Reduce -1.8% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.16% | 620 | $337K | Add +3.0% |
| UNH Unitedhealth Group Inc. | 0.15% | 622 | $317K | No change |
| KMB Kimberly-Clark Corp. | 0.15% | 2,231 | $308K | Reduce -4.5% |
| SRE Sempra | 0.15% | 4,022 | $306K | Add +1.3% |
| IWF iShares Russell 1000 Growth | 0.14% | 810 | $295K | No change |
| MUB iShares National Muni Bond E | 0.14% | 2,765 | $295K | Reduce -15.7% |
| IYW iShares Ustechnology ETF | 0.14% | 1,955 | $294K | Add +2.3% |
| CINF Cincinnati Financial Corp. | 0.14% | 2,478 | $293K | No change |
| FITB Fifth Third Bancorp | 0.13% | 7,542 | $275K | No change |
| ORCL Oracle Corp. | 0.13% | 1,897 | $268K | Add +0.1% |
| VTIP Vanguard Short-Term Tips | 0.12% | 5,005 | $243K | Add +0.0% |
| SYM Symbotic Inc. | 0.12% | 6,730 | $237K | New |
| PEP Pepsico Inc. | 0.12% | 1,433 | $237K | Add +0.5% |
| IWD iShares Russell 1000 Value E | 0.11% | 1,318 | $230K | No change |
| XOM Exxon Mobil Corp. | 0.11% | 1,976 | $228K | Add +8.2% |
| ABBV Abbvie Inc. | 0.11% | 1,325 | $227K | Add +0.1% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.11% | 2,240 | $223K | Reduce -5.3% |
| BLK BlackRock Finance Inc. | 0.11% | 276 | $218K | Add +0.4% |
| IXUS iShares Core Intl Stock ETF | 0.11% | 3,206 | $217K | No change |
| NEE Nextera Energy Inc. | 0.10% | 2,968 | $210K | New |
| V Visa Inc. Class A | 0.10% | 799 | $210K | No change |
| EFX Equifax Inc. | 0.10% | 847 | $205K | No change |
| QCOM Qualcomm Inc. | 0.10% | 1,029 | $205K | New |
| RKT Rocket Cos Inc. Class A | 0.09% | 13,496 | $185K | Add +8.0% |
| PRESURANCE HOLDINGS INC filed as CONIFER HLDGS INC | 0.00% | 10,200 | $8K | No change |
Portfolio Sells Q1 2024 → Q2 2024
| SCHD Schwab US DVD Equity ETF | Reduce -9.1% | 6.63% | −1.21 |
| DFLV Dim US Large Cap Value ETF | Reduce -1.7% | 8.35% | −0.79 |
| DFAT Dimensional US Target Value | Reduce -0.7% | 7.22% | −0.69 |
| RSP Invesco S&P 500 Equal Weight | Reduce -1.6% | 3.71% | −0.32 |
| TGT Target Corp. | Sold out | 0.00% | −0.12 |
| MRK Merck & Co. Inc. | Sold out | 0.00% | −0.11 |
| SBUX Starbucks Corp. | Sold out | 0.00% | −0.10 |
| CLF Cleveland-Cliffs Inc. | Sold out | 0.00% | −0.10 |
| IWM iShares Russell 2000 ETF | Reduce -1.0% | 0.90% | −0.08 |
| MCD McDonald's Corp. | Reduce -0.8% | 0.31% | −0.05 |
| DIS The Walt Disney Co. | Reduce -5.3% | 0.11% | −0.04 |
| MUB iShares National Muni Bond E | Reduce -15.7% | 0.14% | −0.03 |
| JNJ Johnson & Johnson | Reduce -3.4% | 0.19% | −0.03 |
| F Ford Motor Co. | Reduce -0.5% | 0.20% | −0.02 |
| BAC Bank of America Corp. | Reduce -6.0% | 0.27% | −0.01 |
| AFL Aflac Inc. | Reduce -1.8% | 0.17% | −0.00 |
| KMB Kimberly-Clark Corp. | Reduce -4.5% | 0.15% | −0.00 |
| KO The Coca-Cola Co. | Reduce -0.3% | 0.37% | +0.00 |
| AMZN Amazon.com Inc. | Reduce -1.6% | 0.23% | +0.00 |
| MSFT Microsoft Corp. | Reduce -0.3% | 4.58% | +0.10 |
| AAPL Apple Inc. | Reduce -0.7% | 3.42% | +0.51 |
Portfolio Buys Q1 2024 → Q2 2024
| PULS Pgim Ultra Short Bond ETF | Add +84.9% | 5.86% | +2.57 |
| IVV iShares Core S&P 500 ETF | Add +3.5% | 18.25% | +0.68 |
| NVDA Nvidia Corp. | New | 0.24% | +0.24 |
| QQQ Invesco QQQ Trust Series 1 | Add +7.7% | 1.51% | +0.16 |
| DFUS Dimensional US Eq MKT ETF | Add +35.2% | 0.60% | +0.15 |
| SYM Symbotic Inc. | New | 0.12% | +0.12 |
| NEE Nextera Energy Inc. | New | 0.10% | +0.10 |
| QCOM Qualcomm Inc. | New | 0.10% | +0.10 |
| VOO Vanguard S&P 500 ETF | Add +0.4% | 8.19% | +0.06 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +24.9% | 0.17% | +0.02 |
| META Meta Platforms Inc. Class A | Add +11.8% | 0.18% | +0.02 |
| CVX Chevron Corp. | Add +12.8% | 0.20% | +0.01 |
| SO The Southern Co. | Add +0.7% | 0.28% | +0.01 |
| IYW iShares Ustechnology ETF | Add +2.3% | 0.14% | +0.01 |
| ORCL Oracle Corp. | Add +0.1% | 0.13% | +0.01 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +3.0% | 0.16% | +0.01 |
| SRE Sempra | Add +1.3% | 0.15% | +0.01 |
| XOM Exxon Mobil Corp. | Add +8.2% | 0.11% | +0.00 |
| RKT Rocket Cos Inc. Class A | Add +8.0% | 0.09% | −0.00 |
| VTIP Vanguard Short-Term Tips | Add +0.0% | 0.12% | −0.00 |
| PG The Procter & Gamble Co. | Add +0.0% | 0.23% | −0.00 |
| BLK BlackRock Finance Inc. | Add +0.4% | 0.11% | −0.01 |
| PEP Pepsico Inc. | Add +0.5% | 0.12% | −0.01 |
| ABBV Abbvie Inc. | Add +0.1% | 0.11% | −0.01 |
| DTE DTE Energy Company | Add +0.0% | 0.30% | −0.01 |
| CMA Comerica Inc. | Add +0.6% | 0.18% | −0.02 |
| MDLZ Mondelez International Inc. Class A | Add +0.0% | 0.19% | −0.02 |
| SOFI Sofi Technologies Inc. | Add +5.4% | 0.28% | −0.02 |
| JPM JPMorgan Chase & Co. | Add +0.0% | 1.07% | −0.03 |
| HD Home Depot Inc. | Add +0.1% | 0.26% | −0.04 |
| IJH iShares Core S&P Midcap ETF | Add +0.6% | 1.09% | −0.08 |
| IJR iShares Core S&P Small-Cap E | Add +0.0% | 1.67% | −0.12 |
| XLF SS Financial Select Sector | Add +1.9% | 8.11% | −0.35 |
| DFIV Dimensional International Va | Add +1.6% | 8.18% | −0.35 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 92 | $310.7M | IVV, PULS, DFLV, VOO, XLF |
| Q1 2026 | 85 | $275.8M | IVV, PULS, DFLV, XLF, VOO |
| Q4 2025 | 86 | $279.9M | IVV, PULS, XLF, VOO, DFLV |
| Q3 2025 | 83 | $269.4M | IVV, PULS, XLF, VOO, DFLV |
| Q2 2025 | 77 | $248.8M | IVV, PULS, XLF, VOO, DFLV |
| Q1 2025 | 78 | $240.1M | IVV, PULS, XLF, VOO, DFLV |
| Q4 2024 | 79 | $234.4M | IVV, PULS, XLF, VOO, DFLV |
| Q3 2024 | 74 | $227.0M | IVV, VOO, PULS, XLF, DFLV |
| Q2 2024 | 68 | $204.8M | IVV, DFLV, VOO, DFIV, XLF |
| Q1 2024 | 68 | $197.6M | IVV, DFLV, DFIV, XLF, VOO |