Lakeshore Financial Planning, Inc.

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 11, 2025), Lakeshore Financial Planning, Inc. reported 79 stock positions worth $234.4 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 19.2% of the portfolio, followed by Pgim Ultra Short Bond ETF (PULS, 10.3%) and SS Financial Select Sector (XLF, 8.5%). Compared with Q3 2024, it opened 6 new positions, sold out of 1, added to 28 and reduced 27. The biggest buy was Pgim Ultra Short Bond ETF (PULS, shares +31%) and the biggest sale Dimensional International Va (DFIV, shares −32%).

Most Recent 13F
Q2 2026
Location
St. Clair Shores, MI
CIK
0002000571
Portfolio Value
$234.4M (Q4 2024)
SEC Filing
0001172661-25-000644 ↗ filed Feb 11, 2025

Holdings Value

0$100.0M$200.0M$300.0M$400.0M Q1 2024: $197.6M Q1 2024 Q2 2024: $204.8M Q2 2024 Q3 2024: $227.0M Q3 2024 Q4 2024: $234.4M $234.4M Q4 2024 Q1 2025: $240.1M Q1 2025 Q2 2025: $248.8M Q2 2025 Q3 2025: $269.4M Q3 2025 Q4 2025: $279.9M Q4 2025 Q1 2026: $275.8M Q1 2026 Q2 2026: $310.7M Q2 2026

Holdings 79 stocks · $234.4M

IVV iShares Core S&P 500 ETF 19.20% 76,459 $45.0M Add +4.1%
PULS Pgim Ultra Short Bond ETF 10.34% 489,228 $24.2M Add +30.6%
XLF SS Financial Select Sector 8.53% 413,491 $20.0M Add +1.1%
VOO Vanguard S&P 500 ETF 8.48% 36,890 $19.9M Add +2.6%
DFLV Dim US Large Cap Value ETF 7.49% 584,486 $17.6M Add +0.2%
SCHD Schwab US DVD Equity ETF 6.76% 579,966 $15.8M Reduce -0.5%
DFAT Dimensional US Target Value 6.60% 277,919 $15.5M Reduce -0.8%
MSFT Microsoft Corp. 3.91% 21,721 $9.2M Add +0.2%
AAPL Apple Inc. 3.53% 33,005 $8.3M Reduce -1.1%
RSP Invesco S&P 500 Equal Weight 3.43% 45,885 $8.0M Reduce -0.7%
DFIV Dimensional International Va 3.11% 205,429 $7.3M Reduce -31.7%
IJR iShares Core S&P Small-Cap E 1.93% 39,243 $4.5M Add +2.6%
QQQ Invesco QQQ Trust Series 1 1.56% 7,141 $3.7M Reduce -0.2%
IWV iShares Russell 3000 ETF 1.31% 9,218 $3.1M Reduce -0.1%
JPM JPMorgan Chase & Co. 1.07% 10,463 $2.5M Reduce -2.5%
IJH iShares Core S&P Midcap ETF 1.01% 37,948 $2.4M Reduce -0.4%
IWM iShares Russell 2000 ETF 0.88% 9,337 $2.1M Add +2.6%
DFUS Dimensional US Eq MKT ETF 0.70% 25,768 $1.6M Add +16.1%
CCC CCC Intelligent Solutions Ho 0.50% 99,620 $1.2M Reduce -14.4%
IVW iShares S&P 500 Growth ETF 0.47% 10,755 $1.1M Add +31.7%
SOFI Sofi Technologies Inc. 0.46% 69,715 $1.1M Reduce -24.9%
KO The Coca-Cola Co. 0.32% 11,902 $741K Reduce -0.6%
MCD McDonald's Corp. 0.31% 2,527 $733K Add +1.9%
GOOG Alphabet Inc. Class C 0.31% 3,826 $729K Reduce -0.2%
DTE DTE Energy Company 0.30% 5,752 $695K Add +4.1%
SO The Southern Co. 0.28% 8,064 $664K Add +0.6%
HD Home Depot Inc. 0.27% 1,627 $633K Add +3.5%
COST Costco Wholesale Corp. 0.26% 668 $612K No change
AMZN Amazon.com Inc. 0.26% 2,748 $603K Reduce -1.1%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.24% 13,029 $573K Reduce -5.8%
NVDA Nvidia Corp. 0.22% 3,916 $526K Reduce -6.0%
PG The Procter & Gamble Co. 0.21% 2,895 $486K Add +0.0%
NOC Northrop Grumman Corp. 0.20% 997 $468K No change
EFA iShares MSCI Eafe ETF 0.20% 6,068 $459K No change
SPY SS SPDR S&P 500 ETF Trust-US 0.19% 761 $446K Add +25.0%
CMA Comerica Inc. 0.19% 7,106 $440K Reduce -3.4%
META Meta Platforms Inc. Class A 0.19% 741 $434K No change
JNJ Johnson & Johnson 0.17% 2,814 $407K Add +0.1%
WM Waste Management Inc. 0.17% 1,967 $397K Add +8.3%
AFL Aflac Inc. 0.17% 3,804 $394K Add +0.1%
BRK.B Berkshire Hathaway Inc. Class B 0.17% 867 $393K No change
CVX Chevron Corp. 0.16% 2,669 $387K No change
MDLZ Mondelez International Inc. Class A 0.15% 6,037 $361K Reduce -0.5%
SRE Sempra 0.15% 3,923 $344K Add +0.1%
IWF iShares Russell 1000 Growth 0.15% 851 $342K Reduce -3.5%
ORCL Oracle Corp. 0.14% 2,012 $335K Add +6.1%
CINF Cincinnati Financial Corp. 0.14% 2,328 $335K Reduce -6.0%
UNH Unitedhealth Group Inc. 0.14% 660 $334K No change
PFE Pfizer Inc. 0.14% 12,343 $327K New
FITB Fifth Third Bancorp 0.14% 7,542 $319K No change
IYW iShares Ustechnology ETF 0.13% 1,956 $312K No change
KMB Kimberly-Clark Corp. 0.13% 2,371 $311K No change
DTM DT Midstream Inc. 0.12% 2,868 $285K Add +4.2%
V Visa Inc. Class A 0.12% 891 $282K No change
MUB iShares National Muni Bond E 0.12% 2,561 $273K Reduce -3.9%
F Ford Motor Co. filed as FORD MTR CO 0.11% 27,127 $269K Reduce -9.9%
BLK BlackRock Inc. 0.11% 260 $268K Reduce -5.8%
GNTX Gentex Corp. 0.11% 8,900 $256K Reduce -11.8%
WMT Walmart Inc. 0.11% 2,824 $255K No change
TSCO Tractor Supply Company 0.11% 4,805 $255K New
TSLA Tesla Inc. 0.11% 626 $253K New
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.10% 2,178 $243K No change
ABBV Abbvie Inc. 0.10% 1,327 $236K Add +0.1%
VTIP Vanguard Short-Term Tips 0.10% 4,759 $231K Reduce -5.5%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.10% 1,036 $228K Add +0.1%
GS Goldman Sachs Group Inc. 0.10% 398 $228K New
TGT Target Corp. 0.10% 1,673 $226K Add +21.9%
XOM Exxon Mobil Corp. 0.10% 2,070 $223K Add +0.1%
PEP Pepsico Inc. 0.09% 1,436 $219K No change
EFX Equifax Inc. 0.09% 847 $216K No change
NEE Nextera Energy Inc. 0.09% 2,968 $213K Reduce -0.9%
IXUS iShares Core Intl Stock ETF 0.09% 3,206 $212K No change
SBUX Starbucks Corp. 0.09% 2,289 $209K Add +0.2%
XLY SS Consumer Disc Select Sect 0.09% 919 $206K New
PM Philip Morris International 0.09% 1,701 $205K Reduce -0.9%
UPGD Invesco Bloomberg Analyst Ra 0.09% 2,950 $204K No change
RKT Rocket Cos Inc. Class A 0.07% 13,996 $158K Add +21.8%
NU Nu Holdings Ltd./Cayman Isl-A filed as NU HLDGS LTD 0.05% 10,500 $109K New
PRESURANCE HOLDINGS INC filed as CONIFER HLDGS INC 0.01% 10,200 $12K No change

Portfolio Sells Q3 2024 → Q4 2024

DFIV Dimensional International Va Reduce -31.7% 3.11% −1.94
SCHD Schwab US DVD Equity ETF Reduce -0.5% 6.76% −0.48
DFAT Dimensional US Target Value Reduce -0.8% 6.60% −0.27
RSP Invesco S&P 500 Equal Weight Reduce -0.7% 3.43% −0.22
LLY Eli Lilly & Co. Sold out 0.00% −0.14
CCC CCC Intelligent Solutions Ho Reduce -14.4% 0.50% −0.07
KO The Coca-Cola Co. Reduce -0.6% 0.32% −0.06
MDLZ Mondelez International Inc. Class A Reduce -0.5% 0.15% −0.04
IJH iShares Core S&P Midcap ETF Reduce -0.4% 1.01% −0.04
F Ford Motor Co. Reduce -9.9% 0.11% −0.03
GNTX Gentex Corp. Reduce -11.8% 0.11% −0.02
NEE Nextera Energy Inc. Reduce -0.9% 0.09% −0.02
IWV iShares Russell 3000 ETF Reduce -0.1% 1.31% −0.01
MUB iShares National Muni Bond E Reduce -3.9% 0.12% −0.01
VTIP Vanguard Short-Term Tips Reduce -5.5% 0.10% −0.01
CMA Comerica Inc. Reduce -3.4% 0.19% −0.01
CINF Cincinnati Financial Corp. Reduce -6.0% 0.14% −0.01
PM Philip Morris International Reduce -0.9% 0.09% −0.00
BLK BlackRock Inc. Reduce -5.8% 0.11% −0.00
IWF iShares Russell 1000 Growth Reduce -3.5% 0.15% −0.00
NVDA Nvidia Corp. Reduce -6.0% 0.22% +0.00
BAC Bank of America Corp. Reduce -5.8% 0.24% +0.00
QQQ Invesco QQQ Trust Series 1 Reduce -0.2% 1.56% +0.02
GOOG Alphabet Inc. Class C Reduce -0.2% 0.31% +0.03
AMZN Amazon.com Inc. Reduce -1.1% 0.26% +0.03
JPM JPMorgan Chase & Co. Reduce -2.5% 1.07% +0.07
AAPL Apple Inc. Reduce -1.1% 3.53% +0.10
SOFI Sofi Technologies Inc. Reduce -24.9% 0.46% +0.14

Portfolio Buys Q3 2024 → Q4 2024

PULS Pgim Ultra Short Bond ETF Add +30.6% 10.34% +2.13
IVV iShares Core S&P 500 ETF Add +4.1% 19.20% +0.53
XLF SS Financial Select Sector Add +1.1% 8.53% +0.36
PFE Pfizer Inc. New 0.14% +0.14
VOO Vanguard S&P 500 ETF Add +2.6% 8.48% +0.12
IVW iShares S&P 500 Growth ETF Add +31.7% 0.47% +0.12
TSCO Tractor Supply Company New 0.11% +0.11
TSLA Tesla Inc. New 0.11% +0.11
GS Goldman Sachs Group Inc. New 0.10% +0.10
DFUS Dimensional US Eq MKT ETF Add +16.1% 0.70% +0.09
XLY SS Consumer Disc Select Sect New 0.09% +0.09
NU Nu Holdings Ltd./Cayman Isl-A New 0.05% +0.05
SPY SS SPDR S&P 500 ETF Trust-US Add +25.0% 0.19% +0.04
DTM DT Midstream Inc. Add +4.2% 0.12% +0.03
WM Waste Management Inc. Add +8.3% 0.17% +0.00
SRE Sempra Add +0.1% 0.15% +0.00
TGT Target Corp. Add +21.9% 0.10% +0.00
ORCL Oracle Corp. Add +6.1% 0.14% +0.00
IBM Intl Business Machines Corp. Add +0.1% 0.10% −0.00
IWM iShares Russell 2000 ETF Add +2.6% 0.88% −0.01
SBUX Starbucks Corp. Add +0.2% 0.09% −0.01
HD Home Depot Inc. Add +3.5% 0.27% −0.01
XOM Exxon Mobil Corp. Add +0.1% 0.10% −0.01
PG The Procter & Gamble Co. Add +0.0% 0.21% −0.01
ABBV Abbvie Inc. Add +0.1% 0.10% −0.01
DTE DTE Energy Company Add +4.1% 0.30% −0.02
AFL Aflac Inc. Add +0.1% 0.17% −0.02
MCD McDonald's Corp. Add +1.9% 0.31% −0.02
JNJ Johnson & Johnson Add +0.1% 0.17% −0.03
RKT Rocket Cos Inc. Class A Add +21.8% 0.07% −0.03
SO The Southern Co. Add +0.6% 0.28% −0.04
IJR iShares Core S&P Small-Cap E Add +2.6% 1.93% −0.04
MSFT Microsoft Corp. Add +0.2% 3.91% −0.20
DFLV Dim US Large Cap Value ETF Add +0.2% 7.49% −0.43

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 92$310.7MIVV, PULS, DFLV, VOO, XLF
Q1 2026 85$275.8MIVV, PULS, DFLV, XLF, VOO
Q4 2025 86$279.9MIVV, PULS, XLF, VOO, DFLV
Q3 2025 83$269.4MIVV, PULS, XLF, VOO, DFLV
Q2 2025 77$248.8MIVV, PULS, XLF, VOO, DFLV
Q1 2025 78$240.1MIVV, PULS, XLF, VOO, DFLV
Q4 2024 79$234.4MIVV, PULS, XLF, VOO, DFLV
Q3 2024 74$227.0MIVV, VOO, PULS, XLF, DFLV
Q2 2024 68$204.8MIVV, DFLV, VOO, DFIV, XLF
Q1 2024 68$197.6MIVV, DFLV, DFIV, XLF, VOO