Lakeshore Financial Planning, Inc.

In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 14, 2025), Lakeshore Financial Planning, Inc. reported 77 stock positions worth $248.8 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 20.4% of the portfolio, followed by Pgim Ultra Short Bond ETF (PULS, 12.8%) and SS Financial Select Sector (XLF, 8.8%). Compared with Q1 2025, it opened 1 new position, sold out of 2, added to 35 and reduced 23. The biggest buy was iShares Core S&P 500 ETF (IVV, shares +4%) and the biggest sale Schwab US DVD Equity ETF (SCHD, shares −29%).

Most Recent 13F
Q2 2026
Location
St. Clair Shores, MI
CIK
0002000571
Portfolio Value
$248.8M (Q2 2025)
SEC Filing
0001172661-25-002569 ↗ filed Jul 14, 2025

Holdings Value

0$100.0M$200.0M$300.0M$400.0M Q1 2024: $197.6M Q1 2024 Q2 2024: $204.8M Q2 2024 Q3 2024: $227.0M Q3 2024 Q4 2024: $234.4M Q4 2024 Q1 2025: $240.1M Q1 2025 Q2 2025: $248.8M $248.8M Q2 2025 Q3 2025: $269.4M Q3 2025 Q4 2025: $279.9M Q4 2025 Q1 2026: $275.8M Q1 2026 Q2 2026: $310.7M Q2 2026

Holdings 77 stocks · $248.8M
IVV iShares Core S&P 500 ETF 20.45% 81,947 $50.9M Add +3.9%
PULS Pgim Ultra Short Bond ETF 12.80% 639,837 $31.8M Reduce -9.4%
XLF SS Financial Select Sector 8.82% 418,951 $21.9M Add +2.1%
VOO Vanguard S&P 500 ETF 8.46% 37,073 $21.1M Add +0.7%
DFLV Dim US Large Cap Value ETF 6.33% 507,954 $15.8M Reduce -15.0%
VHT Vanguard Health Care ETF 5.36% 53,666 $13.3M Add +4.2%
MSFT Microsoft Corp. 4.38% 21,933 $10.9M Reduce -1.1%
SCHD Schwab US DVD Equity ETF 4.19% 393,459 $10.4M Reduce -28.9%
AAPL Apple Inc. 3.22% 39,099 $8.0M Add +1.5%
RSP Invesco S&P 500 Equal Weight 2.95% 40,351 $7.3M Reduce -1.1%
DFAT Dimensional US Target Value 2.67% 123,150 $6.6M Reduce -4.7%
QQQ Invesco QQQ Trust Series 1 1.66% 7,480 $4.1M Add +4.6%
IJR iShares Core S&P Small-Cap E 1.58% 36,078 $3.9M Add +0.5%
IWV iShares Russell 3000 ETF 1.29% 9,149 $3.2M Reduce -0.3%
IYW iShares Ustechnology ETF 1.13% 16,207 $2.8M Add +728.6%
DFIV Dimensional International Va 1.12% 64,988 $2.8M Add +0.1%
IVW iShares S&P 500 Growth ETF 0.98% 22,243 $2.4M Add +73.7%
JPM JPMorgan Chase & Co. 0.98% 8,417 $2.4M Add +0.4%
IJH iShares Core S&P Midcap ETF 0.93% 37,239 $2.3M Reduce -0.6%
DFUS Dimensional US Eq MKT ETF 0.76% 28,239 $1.9M Add +8.7%
IWM iShares Russell 2000 ETF 0.74% 8,512 $1.8M Reduce -0.3%
PAAA Pgim Aaa Clo ETF 0.41% 19,702 $1.0M No change
CCC CCC Intelligent Solutions Ho 0.38% 99,620 $937K No change
NVDA Nvidia Corp. 0.36% 5,650 $893K Add +52.0%
KO The Coca-Cola Co. 0.32% 11,317 $801K Reduce -3.2%
DTE DTE Energy Company 0.31% 5,747 $761K Add +0.1%
SO The Southern Co. 0.30% 8,171 $750K Add +0.7%
GOOG Alphabet Inc. Class C 0.29% 4,076 $723K Reduce -6.2%
MCD McDonald's Corp. 0.29% 2,445 $714K Add +0.6%
SOFI Sofi Technologies Inc. 0.27% 36,515 $665K Reduce -32.0%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.25% 13,107 $620K Reduce -2.9%
AMZN Amazon.com Inc. 0.24% 2,748 $603K No change
HD Home Depot Inc. 0.24% 1,642 $602K Add +0.9%
SPY SS SPDR S&P 500 ETF Trust-US 0.24% 959 $593K Add +41.5%
COST Costco Wholesale Corp. 0.22% 562 $557K No change
EFA iShares MSCI Eafe ETF 0.22% 6,068 $542K No change
NOC Northrop Grumman Corp. 0.20% 997 $498K No change
META Meta Platforms Inc. Class A 0.19% 655 $483K Reduce -1.6%
PG The Procter & Gamble Co. 0.19% 2,937 $468K Add +0.8%
WM Waste Management Inc. 0.18% 1,969 $451K Add +0.1%
ORCL Oracle Corp. 0.18% 2,013 $440K Add +0.1%
BRK.B Berkshire Hathaway Inc. Class B 0.17% 867 $421K No change
CMA Comerica Inc. 0.17% 6,996 $417K Reduce -3.5%
AFL Aflac Inc. 0.15% 3,611 $381K Reduce -4.9%
IWF iShares Russell 1000 Growth 0.15% 894 $380K Add +12.9%
CINF Cincinnati Financial Corp. 0.14% 2,328 $347K No change
JNJ Johnson & Johnson 0.14% 2,211 $338K Reduce -5.8%
DTM DT Midstream Inc. 0.13% 2,872 $316K Add +0.1%
FITB Fifth Third Bancorp 0.12% 7,547 $310K Add +0.1%
MDLZ Mondelez International Inc. Class A 0.12% 4,595 $310K Add +0.0%
GS Goldman Sachs Group Inc. 0.12% 435 $308K No change
KMB Kimberly-Clark Corp. 0.12% 2,371 $306K No change
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.12% 1,014 $299K Reduce -2.2%
V Visa Inc. Class A 0.12% 842 $299K No change
SRE Sempra 0.12% 3,935 $298K Add +0.2%
PM Philip Morris International 0.11% 1,547 $282K No change
LLY Eli Lilly & Co. 0.11% 355 $277K Add +36.5%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.11% 2,182 $271K Add +0.1%
MGK Vngrd Mrgstr MG CP GR ETF-Ui 0.11% 721 $264K No change
RKT Rocket Cos Inc. Class A 0.11% 18,497 $262K Add +74.5%
CVX Chevron Corp. 0.11% 1,830 $262K Reduce -6.4%
WMT Walmart Inc. 0.10% 2,647 $259K No change
TSCO Tractor Supply Company 0.10% 4,805 $254K No change
PFE Pfizer Inc. 0.10% 10,271 $249K Reduce -0.1%
IXUS iShares Core Intl Stock ETF 0.10% 3,206 $248K No change
ABBV Abbvie Inc. 0.10% 1,334 $248K Add +0.5%
VTIP Vanguard Short-Term Tips 0.10% 4,767 $240K Add +0.2%
VIG Vanguard Dividend Apprec ETF 0.09% 1,117 $229K Add +4.7%
MUB iShares National Muni Bond E 0.09% 2,169 $227K Reduce -6.5%
XOM Exxon Mobil Corp. 0.09% 2,074 $224K Add +0.1%
DAL Delta Air Lines Inc. 0.09% 4,528 $223K New
EFX Equifax Inc. 0.09% 847 $220K No change
SBUX Starbucks Corp. 0.08% 2,297 $210K Add +0.2%
UNH Unitedhealth Group Inc. 0.08% 662 $206K Add +0.3%
VZ Verizon Communications Inc. 0.08% 4,629 $200K Reduce -0.1%
F Ford Motor Co. filed as FORD MTR CO 0.07% 16,574 $180K Reduce -0.7%
PRESURANCE HOLDINGS INC filed as CONIFER HLDGS INC 0.00% 10,200 $7K No change

Portfolio Sells Q1 2025 → Q2 2025
SCHD Schwab US DVD Equity ETF Reduce -28.9% 4.19% −2.25
PULS Pgim Ultra Short Bond ETF Reduce -9.4% 12.80% −1.84
DFLV Dim US Large Cap Value ETF Reduce -15.0% 6.33% −1.28
DFAT Dimensional US Target Value Reduce -4.7% 2.67% −0.10
PEP Pepsico Inc. Sold out 0.00% −0.09
NEE Nextera Energy Inc. Sold out 0.00% −0.09
CVX Chevron Corp. Reduce -6.4% 0.11% −0.03
KO The Coca-Cola Co. Reduce -3.2% 0.32% −0.03
JNJ Johnson & Johnson Reduce -5.8% 0.14% −0.03
AFL Aflac Inc. Reduce -4.9% 0.15% −0.02
MUB iShares National Muni Bond E Reduce -6.5% 0.09% −0.01
CMA Comerica Inc. Reduce -3.5% 0.17% −0.01
PFE Pfizer Inc. Reduce -0.1% 0.10% −0.01
VZ Verizon Communications Inc. Reduce -0.1% 0.08% −0.01
F Ford Motor Co. Reduce -0.7% 0.07% +0.00
RSP Invesco S&P 500 Equal Weight Reduce -1.1% 2.95% +0.01
SOFI Sofi Technologies Inc. Reduce -32.0% 0.27% +0.01
GOOG Alphabet Inc. Class C Reduce -6.2% 0.29% +0.01
IBM Intl Business Machines Corp. Reduce -2.2% 0.12% +0.01
BAC Bank of America Corp. Reduce -2.9% 0.25% +0.01
IJH iShares Core S&P Midcap ETF Reduce -0.6% 0.93% +0.02
IWM iShares Russell 2000 ETF Reduce -0.3% 0.74% +0.03
META Meta Platforms Inc. Class A Reduce -1.6% 0.19% +0.03
IWV iShares Russell 3000 ETF Reduce -0.3% 1.29% +0.08
MSFT Microsoft Corp. Reduce -1.1% 4.38% +0.92

Portfolio Buys Q1 2025 → Q2 2025
IVV iShares Core S&P 500 ETF Add +3.9% 20.45% +1.98
IYW iShares Ustechnology ETF Add +728.6% 1.13% +1.01
VOO Vanguard S&P 500 ETF Add +0.7% 8.46% +0.59
IVW iShares S&P 500 Growth ETF Add +73.7% 0.98% +0.49
XLF SS Financial Select Sector Add +2.1% 8.82% +0.30
QQQ Invesco QQQ Trust Series 1 Add +4.6% 1.66% +0.26
NVDA Nvidia Corp. Add +52.0% 0.36% +0.19
JPM JPMorgan Chase & Co. Add +0.4% 0.98% +0.12
DFUS Dimensional US Eq MKT ETF Add +8.7% 0.76% +0.11
DAL Delta Air Lines Inc. New 0.09% +0.09
SPY SS SPDR S&P 500 ETF Trust-US Add +41.5% 0.24% +0.08
ORCL Oracle Corp. Add +0.1% 0.18% +0.06
DFIV Dimensional International Va Add +0.1% 1.12% +0.05
RKT Rocket Cos Inc. Class A Add +74.5% 0.11% +0.05
IWF iShares Russell 1000 Growth Add +12.9% 0.15% +0.03
LLY Eli Lilly & Co. Add +36.5% 0.11% +0.02
IJR iShares Core S&P Small-Cap E Add +0.5% 1.58% +0.02
DIS The Walt Disney Co. Add +0.1% 0.11% +0.02
DTM DT Midstream Inc. Add +0.1% 0.13% +0.01
VIG Vanguard Dividend Apprec ETF Add +4.7% 0.09% +0.01
SRE Sempra Add +0.2% 0.12% +0.00
FITB Fifth Third Bancorp Add +0.1% 0.12% +0.00
VTIP Vanguard Short-Term Tips Add +0.2% 0.10% −0.00
MDLZ Mondelez International Inc. Class A Add +0.0% 0.12% −0.01
HD Home Depot Inc. Add +0.9% 0.24% −0.01
WM Waste Management Inc. Add +0.1% 0.18% −0.01
SBUX Starbucks Corp. Add +0.2% 0.08% −0.01
SO The Southern Co. Add +0.7% 0.30% −0.01
XOM Exxon Mobil Corp. Add +0.1% 0.09% −0.01
ABBV Abbvie Inc. Add +0.5% 0.10% −0.02
PG The Procter & Gamble Co. Add +0.8% 0.19% −0.02
DTE DTE Energy Company Add +0.1% 0.31% −0.02
MCD McDonald's Corp. Add +0.6% 0.29% −0.03
UNH Unitedhealth Group Inc. Add +0.3% 0.08% −0.06
VHT Vanguard Health Care ETF Add +4.2% 5.36% −0.32
AAPL Apple Inc. Add +1.5% 3.22% −0.34

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 92$310.7MIVV, PULS, DFLV, VOO, XLF
Q1 2026 85$275.8MIVV, PULS, DFLV, XLF, VOO
Q4 2025 86$279.9MIVV, PULS, XLF, VOO, DFLV
Q3 2025 83$269.4MIVV, PULS, XLF, VOO, DFLV
Q2 2025 77$248.8MIVV, PULS, XLF, VOO, DFLV
Q1 2025 78$240.1MIVV, PULS, XLF, VOO, DFLV
Q4 2024 79$234.4MIVV, PULS, XLF, VOO, DFLV
Q3 2024 74$227.0MIVV, VOO, PULS, XLF, DFLV
Q2 2024 68$204.8MIVV, DFLV, VOO, DFIV, XLF
Q1 2024 68$197.6MIVV, DFLV, DFIV, XLF, VOO