Lakeshore Financial Planning, Inc.
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 31, 2024), Lakeshore Financial Planning, Inc. reported 74 stock positions worth $227.0 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 18.7% of the portfolio, followed by Vanguard S&P 500 ETF (VOO, 8.4%) and Pgim Ultra Short Bond ETF (PULS, 8.2%). Compared with Q2 2024, it opened 9 new positions, sold out of 3, added to 35 and reduced 14. The biggest buy was Pgim Ultra Short Bond ETF (PULS, shares +55%) and the biggest sale Dimensional International Va (DFIV, shares −35%).
- Most Recent 13F
- Q2 2026
- Location
- St. Clair Shores, MI
- CIK
- 0002000571
- Portfolio Value
- $227.0M (Q3 2024)
- SEC Filing
- 0001172661-24-004429 ↗ filed Oct 31, 2024
Holdings Value
Holdings 74 stocks · $227.0M
| IVV iShares Core S&P 500 ETF | 18.67% | 73,473 | $42.4M | Add +7.6% |
| VOO Vanguard S&P 500 ETF | 8.36% | 35,946 | $19.0M | Add +7.2% |
| PULS Pgim Ultra Short Bond ETF | 8.22% | 374,647 | $18.6M | Add +55.1% |
| XLF SS Financial Select Sector | 8.16% | 408,803 | $18.5M | Add +1.2% |
| DFLV Dim US Large Cap Value ETF | 7.92% | 583,329 | $18.0M | Reduce -1.4% |
| SCHD Schwab US DVD Equity ETF | 7.24% | 194,299 | $16.4M | Add +11.3% |
| DFAT Dimensional US Target Value | 6.87% | 280,282 | $15.6M | Reduce -1.8% |
| DFIV Dimensional International Va | 5.05% | 300,852 | $11.5M | Reduce -35.5% |
| MSFT Microsoft Corp. | 4.11% | 21,670 | $9.3M | Add +3.3% |
| RSP Invesco S&P 500 Equal Weight | 3.65% | 46,204 | $8.3M | Reduce -0.1% |
| AAPL Apple Inc. | 3.43% | 33,386 | $7.8M | Add +0.4% |
| IJR iShares Core S&P Small-Cap E | 1.97% | 38,258 | $4.5M | Add +19.4% |
| QQQ Invesco QQQ Trust Series 1 | 1.54% | 7,155 | $3.5M | Add +11.2% |
| IWV iShares Russell 3000 ETF | 1.33% | 9,230 | $3.0M | Reduce -0.5% |
| IJH iShares Core S&P Midcap ETF | 1.05% | 38,109 | $2.4M | No change |
| JPM JPMorgan Chase & Co. | 1.00% | 10,732 | $2.3M | Reduce -0.5% |
| IWM iShares Russell 2000 ETF | 0.89% | 9,098 | $2.0M | Add +0.2% |
| DFUS Dimensional US Eq MKT ETF | 0.61% | 22,201 | $1.4M | Add +6.5% |
| CCC CCC Intelligent Solutions Ho | 0.57% | 116,320 | $1.3M | No change |
| KO The Coca-Cola Co. | 0.38% | 11,979 | $861K | Add +1.3% |
| IVW iShares S&P 500 Growth ETF | 0.34% | 8,166 | $782K | New |
| MCD McDonald's Corp. | 0.33% | 2,480 | $755K | Reduce -1.2% |
| SOFI Sofi Technologies Inc. | 0.32% | 92,813 | $730K | Add +5.7% |
| SO The Southern Co. | 0.32% | 8,013 | $723K | Add +7.3% |
| DTE DTE Energy Company | 0.31% | 5,527 | $710K | Add +1.0% |
| GOOG Alphabet Inc. Class C | 0.28% | 3,832 | $641K | Add +3.9% |
| HD Home Depot Inc. | 0.28% | 1,572 | $637K | Add +0.1% |
| COST Costco Wholesale Corp. | 0.26% | 668 | $592K | No change |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.24% | 13,829 | $549K | Add +0.6% |
| NOC Northrop Grumman Corp. | 0.23% | 997 | $526K | No change |
| AMZN Amazon.com Inc. | 0.23% | 2,778 | $518K | Add +16.2% |
| EFA iShares MSCI Eafe ETF | 0.22% | 6,068 | $507K | No change |
| NVDA Nvidia Corp. | 0.22% | 4,166 | $506K | Add +3.1% |
| PG The Procter & Gamble Co. | 0.22% | 2,894 | $501K | Add +0.0% |
| JNJ Johnson & Johnson | 0.20% | 2,812 | $456K | Add +6.3% |
| MDLZ Mondelez International Inc. Class A | 0.20% | 6,069 | $447K | No change |
| CMA Comerica Inc. | 0.19% | 7,353 | $441K | Add +0.7% |
| AFL Aflac Inc. | 0.19% | 3,801 | $425K | Add +0.0% |
| META Meta Platforms Inc. Class A | 0.19% | 741 | $424K | Add +3.9% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.18% | 867 | $399K | No change |
| CVX Chevron Corp. | 0.17% | 2,669 | $393K | No change |
| UNH Unitedhealth Group Inc. | 0.17% | 660 | $386K | Add +6.1% |
| WM Waste Management Inc. | 0.17% | 1,817 | $377K | No change |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.15% | 609 | $349K | Reduce -1.8% |
| KMB Kimberly-Clark Corp. | 0.15% | 2,371 | $337K | Add +6.3% |
| CINF Cincinnati Financial Corp. | 0.15% | 2,478 | $337K | No change |
| IWF iShares Russell 1000 Growth | 0.15% | 882 | $331K | Add +8.9% |
| SRE Sempra | 0.14% | 3,918 | $328K | Reduce -2.6% |
| ORCL Oracle Corp. | 0.14% | 1,897 | $323K | No change |
| FITB Fifth Third Bancorp | 0.14% | 7,542 | $323K | No change |
| LLY Eli Lilly & Co. | 0.14% | 360 | $319K | New |
| F Ford Motor Co. filed as FORD MTR CO | 0.14% | 30,096 | $318K | Reduce -9.8% |
| GNTX Gentex Corp. | 0.13% | 10,087 | $299K | Reduce -3.9% |
| IYW iShares Ustechnology ETF | 0.13% | 1,956 | $297K | Add +0.1% |
| MUB iShares National Muni Bond E | 0.13% | 2,665 | $289K | Reduce -3.6% |
| BLK BlackRock Finance Inc. | 0.12% | 276 | $263K | No change |
| ABBV Abbvie Inc. | 0.12% | 1,326 | $262K | Add +0.1% |
| NEE Nextera Energy Inc. | 0.11% | 2,994 | $253K | Add +0.9% |
| EFX Equifax Inc. | 0.11% | 847 | $249K | No change |
| VTIP Vanguard Short-Term Tips | 0.11% | 5,034 | $248K | Add +0.6% |
| V Visa Inc. Class A | 0.11% | 891 | $245K | Add +11.5% |
| PEP Pepsico Inc. | 0.11% | 1,436 | $244K | Add +0.2% |
| XOM Exxon Mobil Corp. | 0.11% | 2,069 | $243K | Add +4.7% |
| IXUS iShares Core Intl Stock ETF | 0.10% | 3,206 | $233K | No change |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.10% | 1,035 | $229K | New |
| WMT Walmart Inc. | 0.10% | 2,824 | $228K | New |
| SBUX Starbucks Corp. | 0.10% | 2,285 | $223K | New |
| RKT Rocket Cos Inc. Class A | 0.10% | 11,496 | $221K | Reduce -14.8% |
| DTM DT Midstream Inc. | 0.10% | 2,752 | $217K | New |
| TGT Target Corp. | 0.09% | 1,372 | $214K | New |
| UPGD Invesco Bloomberg Analyst Ra | 0.09% | 2,950 | $212K | New |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.09% | 2,178 | $210K | Reduce -2.8% |
| PM Philip Morris International | 0.09% | 1,717 | $208K | New |
| PRESURANCE HOLDINGS INC filed as CONIFER HLDGS INC | 0.00% | 10,200 | $11K | No change |
Portfolio Sells Q2 2024 → Q3 2024
| DFIV Dimensional International Va | Reduce -35.5% | 5.05% | −3.13 |
| DFLV Dim US Large Cap Value ETF | Reduce -1.4% | 7.92% | −0.44 |
| DFAT Dimensional US Target Value | Reduce -1.8% | 6.87% | −0.36 |
| SYM Symbotic Inc. | Sold out | 0.00% | −0.12 |
| IWD iShares Russell 1000 Value E | Sold out | 0.00% | −0.11 |
| QCOM Qualcomm Inc. | Sold out | 0.00% | −0.10 |
| IWV iShares Russell 3000 ETF | Reduce -0.5% | 1.33% | −0.07 |
| JPM JPMorgan Chase & Co. | Reduce -0.5% | 1.00% | −0.07 |
| F Ford Motor Co. | Reduce -9.8% | 0.14% | −0.06 |
| RSP Invesco S&P 500 Equal Weight | Reduce -0.1% | 3.65% | −0.06 |
| GNTX Gentex Corp. | Reduce -3.9% | 0.13% | −0.04 |
| DIS The Walt Disney Co. | Reduce -2.8% | 0.09% | −0.02 |
| MUB iShares National Muni Bond E | Reduce -3.6% | 0.13% | −0.02 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -1.8% | 0.15% | −0.01 |
| SRE Sempra | Reduce -2.6% | 0.14% | −0.01 |
| RKT Rocket Cos Inc. Class A | Reduce -14.8% | 0.10% | +0.01 |
| MCD McDonald's Corp. | Reduce -1.2% | 0.33% | +0.02 |
Portfolio Buys Q2 2024 → Q3 2024
| PULS Pgim Ultra Short Bond ETF | Add +55.1% | 8.22% | +2.36 |
| SCHD Schwab US DVD Equity ETF | Add +11.3% | 7.24% | +0.61 |
| IVV iShares Core S&P 500 ETF | Add +7.6% | 18.67% | +0.42 |
| IVW iShares S&P 500 Growth ETF | New | 0.34% | +0.34 |
| IJR iShares Core S&P Small-Cap E | Add +19.4% | 1.97% | +0.30 |
| VOO Vanguard S&P 500 ETF | Add +7.2% | 8.36% | +0.17 |
| LLY Eli Lilly & Co. | New | 0.14% | +0.14 |
| IBM Intl Business Machines Corp. | New | 0.10% | +0.10 |
| WMT Walmart Inc. | New | 0.10% | +0.10 |
| SBUX Starbucks Corp. | New | 0.10% | +0.10 |
| DTM DT Midstream Inc. | New | 0.10% | +0.10 |
| TGT Target Corp. | New | 0.09% | +0.09 |
| UPGD Invesco Bloomberg Analyst Ra | New | 0.09% | +0.09 |
| PM Philip Morris International | New | 0.09% | +0.09 |
| XLF SS Financial Select Sector | Add +1.2% | 8.16% | +0.05 |
| SOFI Sofi Technologies Inc. | Add +5.7% | 0.32% | +0.04 |
| SO The Southern Co. | Add +7.3% | 0.32% | +0.04 |
| QQQ Invesco QQQ Trust Series 1 | Add +11.2% | 1.54% | +0.03 |
| AFL Aflac Inc. | Add +0.0% | 0.19% | +0.02 |
| HD Home Depot Inc. | Add +0.1% | 0.28% | +0.02 |
| DTE DTE Energy Company | Add +1.0% | 0.31% | +0.02 |
| UNH Unitedhealth Group Inc. | Add +6.1% | 0.17% | +0.02 |
| CMA Comerica Inc. | Add +0.7% | 0.19% | +0.01 |
| JNJ Johnson & Johnson | Add +6.3% | 0.20% | +0.01 |
| KO The Coca-Cola Co. | Add +1.3% | 0.38% | +0.01 |
| META Meta Platforms Inc. Class A | Add +3.9% | 0.19% | +0.01 |
| DFUS Dimensional US Eq MKT ETF | Add +6.5% | 0.61% | +0.01 |
| NEE Nextera Energy Inc. | Add +0.9% | 0.11% | +0.01 |
| AAPL Apple Inc. | Add +0.4% | 3.43% | +0.01 |
| V Visa Inc. Class A | Add +11.5% | 0.11% | +0.01 |
| ABBV Abbvie Inc. | Add +0.1% | 0.12% | +0.00 |
| AMZN Amazon.com Inc. | Add +16.2% | 0.23% | +0.00 |
| IWF iShares Russell 1000 Growth | Add +8.9% | 0.15% | +0.00 |
| KMB Kimberly-Clark Corp. | Add +6.3% | 0.15% | −0.00 |
| XOM Exxon Mobil Corp. | Add +4.7% | 0.11% | −0.00 |
| PEP Pepsico Inc. | Add +0.2% | 0.11% | −0.01 |
| VTIP Vanguard Short-Term Tips | Add +0.6% | 0.11% | −0.01 |
| PG The Procter & Gamble Co. | Add +0.0% | 0.22% | −0.01 |
| IYW iShares Ustechnology ETF | Add +0.1% | 0.13% | −0.01 |
| IWM iShares Russell 2000 ETF | Add +0.2% | 0.89% | −0.01 |
| NVDA Nvidia Corp. | Add +3.1% | 0.22% | −0.02 |
| BAC Bank of America Corp. | Add +0.6% | 0.24% | −0.03 |
| GOOG Alphabet Inc. Class C | Add +3.9% | 0.28% | −0.05 |
| MSFT Microsoft Corp. | Add +3.3% | 4.11% | −0.47 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 92 | $310.7M | IVV, PULS, DFLV, VOO, XLF |
| Q1 2026 | 85 | $275.8M | IVV, PULS, DFLV, XLF, VOO |
| Q4 2025 | 86 | $279.9M | IVV, PULS, XLF, VOO, DFLV |
| Q3 2025 | 83 | $269.4M | IVV, PULS, XLF, VOO, DFLV |
| Q2 2025 | 77 | $248.8M | IVV, PULS, XLF, VOO, DFLV |
| Q1 2025 | 78 | $240.1M | IVV, PULS, XLF, VOO, DFLV |
| Q4 2024 | 79 | $234.4M | IVV, PULS, XLF, VOO, DFLV |
| Q3 2024 | 74 | $227.0M | IVV, VOO, PULS, XLF, DFLV |
| Q2 2024 | 68 | $204.8M | IVV, DFLV, VOO, DFIV, XLF |
| Q1 2024 | 68 | $197.6M | IVV, DFLV, DFIV, XLF, VOO |