Merit Financial Group, LLC

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 6, 2024), Merit Financial Group, LLC reported 860 stock positions worth $4.2 billion. Its top holding was Vanguard S&P 500 ETF (VOO) at 6.6% of the portfolio, followed by Vanguard Mrngstar GR ETF-Sui (VUG, 5.2%) and iShares Core S&P U.S. Value (IUSV, 4.9%). Compared with Q4 2023, it opened 160 new positions, sold out of 70, added to 475 and reduced 198. The biggest buy was iShares Core S&P U.S. Value (IUSV, shares +97851%) and the biggest sale Schwab US DVD Equity ETF (SCHD, shares −78%).

Most Recent 13F
Q2 2026
Location
ALPHARETTA, GA
CIK
0001621225
Portfolio Value
$4.2B (Q1 2024)
SEC Filing
0001621225-24-000003 ↗ filed May 6, 2024

Holdings Value

0$5.0B$10.0B$15.0B$20.0B Q1 2024: $4.2B $4.2B Q1 2024 Q2 2024: $4.5B Q2 2024 Q3 2024: $4.5B Q3 2024 Q4 2024: $5.6B Q4 2024 Q1 2025: $6.7B Q1 2025 Q2 2025: $9.0B Q2 2025 Q3 2025: $10.9B Q3 2025 Q4 2025: $12.5B Q4 2025 Q1 2026: $13.4B Q1 2026 Q2 2026: $16.1B Q2 2026

Holdings 860 stocks · $4.2B

VOO Vanguard S&P 500 ETF 6.56% 585,792 $275.3M Reduce -1.9%
VUG Vanguard Mrngstar GR ETF-Sui 5.20% 643,518 $218.1M Reduce -7.0%
IUSV iShares Core S&P U.S. Value 4.88% 2,342,992 $204.5M Add +97851.2%
SPTI SS SPDR P Int Term TSY ETF 3.38% 5,104,874 $141.6M Add +22.7%
IEFA iShares Core MSCI Eafe ETF 3.29% 1,878,109 $137.8M Add +32.0%
UPS United Parcel Service Class B 3.15% 901,397 $132.0M Add +2.3%
IVV iShares Core S&P 500 ETF 2.86% 233,717 $120.1M Add +24.2%
AAPL Apple Inc. 2.30% 525,291 $96.3M Add +39.0%
MSFT Microsoft Corp. 1.99% 205,663 $83.6M Add +75.3%
USIG iShares Broad Usd Investment 1.97% 1,659,004 $82.7M Add +28.7%
VTI VG Morningstar TS MKT ETF-US 1.76% 291,427 $73.9M Add +2.4%
VGSH Vanguard Short-Term Treasury 1.39% 1,012,357 $58.5M Reduce -3.7%
MGV Vngrd Mrgstr MG CP VL ETF-Ui 1.37% 496,940 $57.5M Add +55.5%
MGK Vngrd Mrgstr MG CP GR ETF-Ui 1.31% 195,250 $55.0M Add +53.8%
SCHD Schwab US DVD Equity ETF 1.28% 687,292 $53.6M Reduce -77.7%
SPSM SS SPDR P S&P 600 Small Cap 1.26% 1,270,319 $53.0M Reduce -30.9%
SPY SS SPDR S&P 500 ETF Trust-US 1.13% 92,927 $47.5M Add +10.9%
MINT PIMCO Enhanced Short Maturit 1.11% 466,054 $46.7M Add +7.3%
SPYG SS SPDR P S&P 500 Growth ETF 1.11% 645,233 $46.6M Add +8.1%
AMZN Amazon.com Inc. 1.00% 225,300 $42.0M Add +68.8%
SPYM Ste STR SPDR PT S&P 500 ETF 0.88% 613,607 $36.9M Reduce -0.9%
VEA Vanguard Ftse Developed ETF 0.87% 736,895 $36.5M Add +33.5%
QQQ Invesco QQQ Trust Series 1 0.85% 81,643 $35.6M Add +3.5%
BRK.B Berkshire Hathaway Inc. Class B 0.71% 73,886 $29.6M Add +26.0%
NVDA Nvidia Corp. 0.67% 31,693 $28.1M Add +122.3%
VTV Vanguard Mrngstr Val ETF-Aui 0.65% 173,722 $27.4M Reduce -33.2%
IUSG iShares Core S&P U.S. Growth 0.65% 235,716 $27.2M Add +4491.3%
QUAL iShares MSCI USA Quality Fac 0.61% 160,612 $25.6M Reduce -2.1%
IEMG iShares Core MSCI Emerging 0.58% 453,432 $24.2M Reduce -5.1%
SPYV SS SPDR P S&P 500 Value ETF 0.57% 495,450 $24.0M Add +2.9%
GOOGL Alphabet Inc. Class A 0.55% 137,977 $23.1M Add +56.9%
SPDW Ste STR SPDR PT DW Eu ETF 0.53% 622,408 $22.1M Add +75.2%
IUSB Ishr CR Unvrse Usd BD ETF-Ui 0.45% 420,224 $18.8M Add +39.9%
XOM Exxon Mobil Corp. 0.45% 161,544 $18.7M Add +97.9%
DYNF Ishrs US E F R A ETF-Usd Inc. 0.42% 404,711 $17.6M New
KORP American Century Diversified 0.42% 383,314 $17.5M Add +13.1%
IVW iShares S&P 500 Growth ETF 0.42% 209,412 $17.5M Add +87.7%
META Meta Platforms Inc. Class A 0.41% 38,060 $17.2M Add +14.9%
VB Vanguard Most SM-Cap ETF-Usd 0.39% 75,628 $16.5M Add +306.4%
VYM Vanguard High DVD Yield ETF 0.39% 140,810 $16.5M Add +1649.4%
SRLN SS Blackstone Sr Loan ETF 0.39% 391,849 $16.4M Add +1205.6%
VOOV Vanguard S&P 500 Value ETF 0.39% 93,800 $16.3M Reduce -2.0%
PG The Procter & Gamble Co. 0.39% 98,291 $16.2M Add +52.3%
GOOG Alphabet Inc. Class C 0.37% 92,809 $15.7M Add +93.8%
VOOG Vanguard S&P 500 Growth ETF 0.37% 51,618 $15.5M Reduce -0.2%
JHMD John Hancock MF Dev Intl ETF 0.37% 453,682 $15.4M Add +8.5%
BND Vanguard Total Bond Market 0.35% 203,751 $14.5M Add +65.5%
JPM JPMorgan Chase & Co. 0.35% 76,071 $14.5M Add +68.7%
JNJ Johnson & Johnson 0.34% 94,989 $14.2M Add +35.7%
COST Costco Wholesale Corp. 0.34% 19,038 $14.2M Add +52.8%
SCHO Schwab Short-Term US Treas 0.33% 287,227 $13.8M Add +410.5%
SPTS SS SPDR P St Term TSY ETF 0.33% 477,986 $13.7M Add +225.2%
DFAC Dimensional US Core Equity 2 0.31% 424,884 $13.2M Reduce -3.5%
HD Home Depot Inc. 0.31% 37,795 $13.0M Add +56.9%
XLF SS Financial Select Sector 0.31% 317,916 $12.9M Add +68.6%
VGIT Vanguard Intermediate-Term T 0.30% 216,475 $12.5M Add +60.7%
VMBS Vanguard Mortgage-Backed Sec 0.29% 275,754 $12.3M Add +85.0%
VCIT Vanguard Int-Term Corporate 0.29% 152,561 $12.1M Add +53.3%
EFV iShares MSCI Eafe Value ETF 0.28% 212,760 $11.6M Reduce -28.0%
V Visa Inc. Class A 0.28% 43,126 $11.6M Add +94.4%
CVX Chevron Corp. 0.27% 71,966 $11.5M Add +70.1%
IUS Invesco Rafi Strategic US Et 0.27% 249,961 $11.5M Reduce -50.8%
IVE iShares S&P 500 Value ETF 0.27% 63,090 $11.4M Add +2799.4%
JMBS Janus Henderson Mortg Backed 0.27% 257,916 $11.4M Add +12.8%
VIG Vanguard Dividend Apprec ETF 0.27% 63,626 $11.3M Add +403.4%
USFR Wisdomtree Floating Rate Tre 0.27% 222,871 $11.2M Add +2.3%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.27% 46,098 $11.1M Add +312.1%
EFG iShares MSCI Eafe Growth ETF 0.26% 106,760 $10.8M Add +4.9%
XLE SS Energy Select Sector 0.25% 115,336 $10.7M Add +79.8%
SJNK SS SPDR BB St Hi Yield ETF 0.25% 421,786 $10.5M Add +1501.6%
XLK SS Technology Select Sector 0.25% 51,439 $10.4M Add +86.0%
IYW iShares Ustechnology ETF 0.25% 78,380 $10.4M Add +27.2%
BTT BlackRock 2030 Muni TRGT TRM 0.24% 491,102 $10.1M Reduce -6.0%
PTF Invesco Dorsey Wright Tech 0.24% 178,139 $9.9M Add +17.8%
VXF Vanguard Extended Market ETF 0.23% 58,416 $9.8M Reduce -48.9%
SHYG iShares 0-5 YR HY Corp. Bond 0.23% 231,995 $9.8M Add +750.3%
LLY Eli Lilly & Co. 0.23% 13,062 $9.6M Add +188.1%
PEP Pepsico Inc. 0.23% 54,200 $9.5M Add +58.8%
VOE Vngrd Mrngstr MD-Cap Val ETF 0.22% 61,335 $9.2M Add +14.2%
XLC SS Comm Select Sector SPDR 0.22% 115,059 $9.2M Add +95.6%
ARCC Ares Capital Corp. 0.22% 446,499 $9.2M Add +3251.8%
TSLA Tesla Inc. 0.22% 50,567 $9.2M Reduce -10.1%
VBR Vngrd Mrngst SL-CP Val ETF-U 0.22% 49,221 $9.1M Add +11.3%
XLV SS Health Care Select Sector 0.21% 61,499 $8.7M Add +16.8%
AVEM Avantis Emerging Markets Eq 0.20% 141,357 $8.5M Add +14.1%
BKLN Invesco Senior Loan ETF 0.20% 402,720 $8.5M Add +2.2%
MA Mastercard Inc. Class A 0.20% 19,197 $8.5M Add +126.3%
DGRW Wisdomtree U.S. Quality Divi 0.20% 111,537 $8.3M Add +2.1%
JAAA Janus Henderson Aaa Clo ETF 0.19% 158,916 $8.0M Add +1.6%
IBDP iShares Ibonds Dec 2024 Term 0.19% 318,277 $8.0M Reduce -1.9%
AVGO Broadcom Inc. 0.19% 6,142 $7.9M Add +95.2%
BLK BlackRock Finance Inc. 0.18% 10,076 $7.7M Add +25.3%
MBB iShares MBS ETF 0.18% 84,795 $7.7M Add +1.8%
TGT Target Corp. 0.18% 47,933 $7.6M Add +16.3%
CWI State Street SPDR MSCI Acwi 0.18% 264,830 $7.5M Reduce -1.0%
SPGI S&P Global Inc. 0.18% 17,582 $7.5M Add +31.4%
HON Honeywell International Inc. 0.18% 37,870 $7.4M Add +27.8%
EMXC iShares MSCI Emr MRK Ex Chna 0.18% 128,337 $7.4M Add +126.0%
BSX Boston Scientific Corp. 0.18% 101,415 $7.4M Add +9.9%
VOT Vngrd Mrngstr MC GRW ETF-Usd 0.18% 32,313 $7.3M Add +0.4%

Show all 860 holdings

Options reported separately and not counted above: SPY puts ($3.0M).

Other holdings (2): bonds, preferreds, convertibles and warrants · $238K (not counted above)
SecurityClassShares / PrincipalValueChange
LYFT INC (LYFT 1.5 05/15/25) NOTE 1.500% 5/1 · principal 240,000$233KAdd +4.3%
LIBERTY INTERACTIVE LLC (LINTA 4 11/15/29) DEB 4.000%11/1 · principal 15,000$5KNo change

Total filed on the 13F, all lines: $4.2B.

Portfolio Sells Q4 2023 → Q1 2024

SCHD Schwab US DVD Equity ETF Reduce -77.7% 1.28% −5.86
VOO Vanguard S&P 500 ETF Reduce -1.9% 6.56% −1.37
VUG Vanguard Mrngstar GR ETF-Sui Reduce -7.0% 5.20% −1.34
SPSM SS SPDR P S&P 600 Small Cap Reduce -30.9% 1.26% −1.10
VTV Vanguard Mrngstr Val ETF-Aui Reduce -33.2% 0.65% −0.53
VGSH Vanguard Short-Term Treasury Reduce -3.7% 1.39% −0.47
IUS Invesco Rafi Strategic US Et Reduce -50.8% 0.27% −0.40
VXF Vanguard Extended Market ETF Reduce -48.9% 0.23% −0.34
ESGU iShares ESG Aware MSCI USA Reduce -72.3% 0.08% −0.26
OMFL Invesco Russell 1000 DYN M/F Reduce -61.3% 0.09% −0.21
TSLA Tesla Inc. Reduce -10.1% 0.22% −0.21
EFV iShares MSCI Eafe Value ETF Reduce -28.0% 0.28% −0.19
OEF iShares S&P 100 ETF Reduce -69.6% 0.07% −0.19
SPYM Ste STR SPDR PT S&P 500 ETF Reduce -0.9% 0.88% −0.17
IEMG iShares Core MSCI Emerging Reduce -5.1% 0.58% −0.16
FEMS First Trust Emerging Markets Sold out 0.00% −0.13
GCC Wisdomtree Enhanced Commodit Sold out 0.00% −0.13
QUAL iShares MSCI USA Quality Fac Reduce -2.1% 0.61% −0.12
USMV iShares MSCI USA Min Vol Fac Reduce -31.0% 0.16% −0.12
LQD Ishr Ibx Usd Invgd CB ETF-Ui Reduce -81.1% 0.02% −0.12
VOOV Vanguard S&P 500 Value ETF Reduce -2.0% 0.39% −0.10
TFLO iShares Treasury Floating Ra Sold out 0.00% −0.09
BTT BlackRock 2030 Muni TRGT TRM Reduce -6.0% 0.24% −0.09
PUBM Pubmatic Inc. Class A Sold out 0.00% −0.09
DFAC Dimensional US Core Equity 2 Reduce -3.5% 0.31% −0.08
SHY iShares 1-3 Year Treasury Bo Reduce -44.3% 0.05% −0.07
XME SS SPDR S&P Metals Mining Reduce -64.3% 0.03% −0.07
SPIB SS SPDR P Int C Corp. ETF Reduce -29.9% 0.08% −0.07
FTXL First Trust Nasdaq Semicondu Sold out 0.00% −0.06
SCHW Schwab (charles) Corp. Reduce -67.9% 0.02% −0.06
METV Roundhill Ball Metaverse ETF Reduce -66.1% 0.03% −0.06
SPEM State Street SP PTF Em ETF Reduce -14.3% 0.16% −0.06
FXD First Trust Consumer Discret Sold out 0.00% −0.06
FDN First Trust DJ Internet Ind Reduce -89.8% 0.01% −0.06
FXR First Trust Indst/Producers Sold out 0.00% −0.06
SCHR Schwab Intermediate-Term US Reduce -42.5% 0.05% −0.06
QTEC First Trust Nasdq 100 Tech I Reduce -87.7% 0.01% −0.06
IDRV iShares Self-Driving Ev&tech Reduce -87.1% 0.01% −0.06
SHV iShares 0-1 Year Treasury Bo Sold out 0.00% −0.06
VOOG Vanguard S&P 500 Growth ETF Reduce -0.2% 0.37% −0.06
IBDP iShares Ibonds Dec 2024 Term Reduce -1.9% 0.19% −0.06
STIP iShares 0-5 Year Tips Bond E Reduce -42.4% 0.04% −0.05
BIV Vanguard Intermediate-Term B Reduce -27.5% 0.06% −0.05
FXH First Trust Health Care Alph Sold out 0.00% −0.05
BLOK Amplify Blockchain Tech ETF Reduce -28.3% 0.07% −0.05
GOVT iShares US Treasury Bond ETF Reduce -57.8% 0.02% −0.04
TLT iShares 20+ Year Treasury BD Reduce -4.6% 0.09% −0.04
CWI State Street SPDR MSCI Acwi Reduce -1.0% 0.18% −0.04
EFAV iShares MSCI Eafe Min Vol Fa Reduce -13.9% 0.09% −0.04
SPAB SS SPDR P Agg Bond ETF Reduce -38.8% 0.03% −0.04

Portfolio Buys Q4 2023 → Q1 2024

IUSV iShares Core S&P U.S. Value Add +97851.2% 4.88% +4.87
MSFT Microsoft Corp. Add +75.3% 1.99% +0.65
IUSG iShares Core S&P U.S. Growth Add +4491.3% 0.65% +0.63
NVDA Nvidia Corp. Add +122.3% 0.67% +0.46
DYNF Ishrs US E F R A ETF-Usd Inc. New 0.42% +0.42
AMZN Amazon.com Inc. Add +68.8% 1.00% +0.38
VYM Vanguard High DVD Yield ETF Add +1649.4% 0.39% +0.37
SRLN SS Blackstone Sr Loan ETF Add +1205.6% 0.39% +0.35
MGV Vngrd Mrgstr MG CP VL ETF-Ui Add +55.5% 1.37% +0.31
MGK Vngrd Mrgstr MG CP GR ETF-Ui Add +53.8% 1.31% +0.31
VB Vanguard Most SM-Cap ETF-Usd Add +306.4% 0.39% +0.27
IVE iShares S&P 500 Value ETF Add +2799.4% 0.27% +0.26
SCHO Schwab Short-Term US Treas Add +410.5% 0.33% +0.25
IEFA iShares Core MSCI Eafe ETF Add +32.0% 3.29% +0.24
SJNK SS SPDR BB St Hi Yield ETF Add +1501.6% 0.25% +0.23
ARCC Ares Capital Corp. Add +3251.8% 0.22% +0.21
VIG Vanguard Dividend Apprec ETF Add +403.4% 0.27% +0.20
XOM Exxon Mobil Corp. Add +97.9% 0.45% +0.20
SHYG iShares 0-5 YR HY Corp. Bond Add +750.3% 0.23% +0.20
SPTS SS SPDR P St Term TSY ETF Add +225.2% 0.33% +0.20
VO Vngrd Mrngstr MD-Cap ETF-Usd Add +312.1% 0.27% +0.19
GOOGL Alphabet Inc. Class A Add +56.9% 0.55% +0.18
GOOG Alphabet Inc. Class C Add +93.8% 0.37% +0.17
IVW iShares S&P 500 Growth ETF Add +87.7% 0.42% +0.16
SPDW Ste STR SPDR PT DW Eu ETF Add +75.2% 0.53% +0.16
LLY Eli Lilly & Co. Add +188.1% 0.23% +0.15
SGOL Abrdn Physical Gold Shares New 0.14% +0.14
BFC Bank First Corp. Add +1266.7% 0.15% +0.14
HEFA Isha Curr Hedged MSCI Eafe New 0.14% +0.14
IVV iShares Core S&P 500 ETF Add +24.2% 2.86% +0.13
CPRT Copart Inc. Add +1354.5% 0.13% +0.12
GBDC Golub Capital BDC Inc. New 0.12% +0.12
JPM JPMorgan Chase & Co. Add +68.7% 0.35% +0.11
QEFA STSR SPD MSC Eaf Stgfs-US Inc. New 0.11% +0.11
CROX Crocs Inc. New 0.11% +0.11
GLD SPDR Gold Shares Add +199.6% 0.17% +0.10
VFH Vanguard Financials ETF New 0.10% +0.10
VOX Vanguard Communication Servi New 0.10% +0.10
V Visa Inc. Class A Add +94.4% 0.28% +0.10
PG The Procter & Gamble Co. Add +52.3% 0.39% +0.10
ETN Eaton Corp. PLC Add +185.8% 0.14% +0.10
MA Mastercard Inc. Class A Add +126.3% 0.20% +0.09
XLF SS Financial Select Sector Add +68.6% 0.31% +0.09
XLE SS Energy Select Sector Add +79.8% 0.25% +0.09
XLC SS Comm Select Sector SPDR Add +95.6% 0.22% +0.09
VHT Vanguard Health Care ETF Add +683.5% 0.11% +0.09
QQQM Invesco Nasdaq 100 ETF Add +563.6% 0.11% +0.09
COST Costco Wholesale Corp. Add +52.8% 0.34% +0.09
XLK SS Technology Select Sector Add +86.0% 0.25% +0.09
JQUA JPMorgan US Quality Factor New 0.09% +0.09

Options Activity Q4 2023 → Q1 2024

SPY SS SPDR S&P 500 ETF Trust-US put New 249,100 $3.0M

Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.

Notes & Other Activity Q4 2023 → Q1 2024

LYFT INC (LYFT 1.5 05/15/25) NOTE 1.500% 5/1 · principal Add +4.3% 240,000 $233K
ARES CAPITAL CORP (ARCC 4.625 03/01/24) NOTE 4.625% 3/0 · principal Sold out 70,000 $72Kbefore exit

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026Amended 2,317$16.1BVUG, IUSG, AAPL, QLTY, IUSV
Q1 2026 2,106$13.4BVUG, IUSG, QLTY, IUSV, AAPL
Q4 2025 1,939$12.5BVUG, QLTY, IUSG, IUSV, MGK
Q3 2025Amended 1,779$10.9BVUG, QLTY, IUSV, IUSG, MGK
Q2 2025 1,693$9.0BVUG, QLTY, IUSG, IUSV, VOO
Q1 2025 1,394$6.7BIUSV, VOO, VUG, IVV, AAPL
Q4 2024 1,145$5.6BVUG, VOO, IUSV, AAPL, IEFA
Q3 2024 825$4.5BVOO, IUSV, VUG, IEFA, UPS
Q2 2024 909$4.5BVOO, VUG, IUSV, IEFA, SPTI
Q1 2024 860$4.2BVOO, VUG, IUSV, SPTI, IEFA