Merit Financial Group, LLC

In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 22, 2025), Merit Financial Group, LLC reported 1,693 stock positions worth $9.0 billion. Its top holding was Vanguard Mrngstar GR ETF-Sui (VUG) at 4.0% of the portfolio, followed by GMO U.S. Quality ETF (QLTY, 2.6%) and iShares Core S&P U.S. Growth (IUSG, 2.6%). Compared with Q1 2025, it opened 358 new positions, sold out of 59, added to 941 and reduced 380. The biggest buy was Vanguard Mrngstar GR ETF-Sui (VUG, shares +74%) and the biggest sale Avantis Intl S/C Value ETF (AVDV, shares −89%).

Most Recent 13F
Q2 2026
Location
ALPHARETTA, GA
CIK
0001621225
Portfolio Value
$9.0B (Q2 2025)
SEC Filing
0001621225-25-000006 ↗ filed Jul 22, 2025

Holdings Value

0$5.0B$10.0B$15.0B$20.0B Q1 2024: $4.2B Q1 2024 Q2 2024: $4.5B Q2 2024 Q3 2024: $4.5B Q3 2024 Q4 2024: $5.6B Q4 2024 Q1 2025: $6.7B Q1 2025 Q2 2025: $9.0B $9.0B Q2 2025 Q3 2025: $10.9B Q3 2025 Q4 2025: $12.5B Q4 2025 Q1 2026: $13.4B Q1 2026 Q2 2026: $16.1B Q2 2026

Holdings 1,693 stocks · $9.0B

VUG Vanguard Mrngstar GR ETF-Sui 4.00% 817,453 $358.4M Add +73.9%
QLTY GMO U.S. Quality ETF 2.61% 6,823,572 $233.8M Add +43.5%
IUSG iShares Core S&P U.S. Growth 2.58% 1,539,575 $231.6M Add +37.4%
IUSV iShares Core S&P U.S. Value 2.42% 2,288,487 $216.6M Reduce -5.0%
VOO Vanguard S&P 500 ETF 1.90% 299,850 $170.3M Reduce -16.8%
ACWX iShares MSCI Acwi Ex US ETF 1.78% 2,611,549 $159.1M Add +52.5%
IVV iShares Core S&P 500 ETF 1.76% 253,955 $157.7M Reduce -4.1%
VTV Vanguard Mrngstr Val ETF-Aui 1.73% 875,974 $154.8M Add +361.5%
SPTS SS SPDR P St Term TSY ETF 1.69% 5,166,476 $151.3M Add +64.9%
AAPL Apple Inc. 1.68% 735,881 $151.0M Add +9.8%
MSFT Microsoft Corp. 1.68% 303,473 $151.0M Add +21.0%
SPTI SS SPDR P Int Term TSY ETF 1.63% 5,089,319 $146.4M Add +13.1%
MGK Vngrd Mrgstr MG CP GR ETF-Ui 1.46% 357,827 $131.0M Reduce -0.6%
QUAL iShares MSCI USA Quality Fac 1.33% 654,157 $119.6M Add +27.7%
VTI VG Morningstar TS MKT ETF-US 1.26% 370,968 $112.7M Add +8.8%
AVNM Avantis All Intl MKTS Eq ETF 1.25% 1,712,314 $111.8M New
NVDA Nvidia Corp. 1.24% 702,752 $111.0M Add +8.1%
EFV iShares MSCI Eafe Value ETF 1.21% 1,710,720 $108.6M Add +60.8%
MBB iShares MBS ETF 1.19% 1,139,622 $107.0M Add +6.1%
DYNF Ishrs US E F R A ETF-Usd Inc. 1.08% 1,778,292 $96.8M Reduce -0.2%
QQQ Invesco QQQ Trust Series 1 1.02% 166,065 $91.6M Add +4.0%
UPS United Parcel Service Class B 0.97% 860,493 $86.9M Reduce -0.3%
MGV Vngrd Mrgstr MG CP VL ETF-Ui 0.94% 639,168 $83.9M Add +8.6%
AMZN Amazon.com Inc. 0.93% 381,763 $83.8M Add +22.8%
IEMG iShares Core MSCI Emerging 0.92% 1,375,153 $82.6M Add +94.9%
VFLO Victoryshares Free Cash Flow 0.92% 2,333,822 $82.5M New
BINC iShares Flex I A ETF-Usd Inc. 0.79% 1,348,323 $71.2M Add +15.2%
BND Vanguard Total Bond Market 0.75% 910,873 $67.1M Add +1.5%
EFG iShares MSCI Eafe Growth ETF 0.69% 553,717 $62.0M Add +23.4%
USIG iShares Broad Usd Investment 0.69% 1,202,637 $61.9M Add +4.4%
IEFA iShares Core MSCI Eafe ETF 0.65% 696,657 $58.2M Reduce -23.8%
META Meta Platforms Inc. Class A 0.65% 78,407 $57.9M Add +28.6%
AVGO Broadcom Inc. 0.63% 205,829 $56.7M Add +60.1%
SCHG Schwab US Large-Cap Growth 0.62% 1,916,661 $56.0M Add +132.1%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.62% 197,035 $55.1M Add +28.0%
BRK.B Berkshire Hathaway Inc. Class B 0.61% 111,944 $54.4M Add +23.2%
VEA Vanguard Ftse Developed ETF 0.59% 923,302 $52.6M Add +78.1%
VB Vanguard Most SM-Cap ETF-Usd 0.56% 213,314 $50.6M Add +19.9%
SPYG SS SPDR P S&P 500 Growth ETF 0.56% 525,301 $50.1M Add +5.5%
SPY SS SPDR S&P 500 ETF Trust-US 0.55% 80,037 $49.5M Add +4.0%
GOOGL Alphabet Inc. Class A 0.52% 262,287 $46.2M Add +27.0%
JPM JPMorgan Chase & Co. 0.49% 151,463 $43.9M Add +36.0%
JAAA Janus Henderson Aaa Clo ETF 0.48% 852,299 $43.3M Add +19.6%
IYW iShares Ustechnology ETF 0.46% 240,171 $41.6M Add +16.4%
GOVT iShares US Treasury Bond ETF 0.45% 1,745,592 $40.1M Add +50.3%
VGSH Vanguard Short-Term Treasury 0.43% 658,087 $38.7M Reduce -4.1%
THRO iShares U.S. Thematic Rotati 0.42% 1,055,592 $37.6M New
VYM Vanguard High DVD Yield ETF 0.39% 259,882 $34.6M Add +17.3%
VBR Vngrd Mrngst SL-CP Val ETF-U 0.37% 169,586 $33.1M Add +419.5%
SPYM Ste STR SPDR PT S&P 500 ETF 0.37% 453,596 $33.0M Reduce -1.7%
COST Costco Wholesale Corp. 0.36% 32,208 $31.9M Add +49.2%
MINT PIMCO Enhanced Short Maturit 0.35% 313,940 $31.6M Add +5.6%
MTUM iShares MSCI USA Momentum Fa 0.34% 125,976 $30.3M Add +28.4%
FPEI First Trust Institutional PR 0.33% 1,556,456 $29.6M Add +7.8%
XOM Exxon Mobil Corp. 0.33% 272,975 $29.4M Add +20.1%
V Visa Inc. Class A 0.33% 82,839 $29.4M Add +40.3%
VMBS Vanguard Mortgage-Backed Sec 0.32% 625,677 $29.0M Add +18.5%
JNJ Johnson & Johnson 0.31% 179,717 $27.5M Add +30.8%
HD Home Depot Inc. 0.30% 74,452 $27.3M Add +35.2%
VBK Van Morst SML-Cap Gro-Usd Inc. 0.30% 96,816 $26.8M Add +348.9%
GOOG Alphabet Inc. Class C 0.30% 150,998 $26.8M Add +16.3%
SCHO Schwab Short-Term US Treas 0.30% 1,092,969 $26.6M Add +21.3%
KBDC Kayne Anderson BDC Inc. 0.30% 1,738,174 $26.5M New
PM Philip Morris International 0.29% 141,757 $25.8M Add +24.2%
SCHD Schwab US DVD Equity ETF 0.29% 968,544 $25.7M Add +1.5%
IVW iShares S&P 500 Growth ETF 0.28% 230,405 $25.4M Add +3.5%
LLY Eli Lilly & Co. 0.28% 32,430 $25.3M Add +28.2%
WMT Walmart Inc. 0.28% 253,098 $24.7M Add +58.9%
TSLA Tesla Inc. 0.27% 77,109 $24.5M Add +30.8%
IAGG iShares Intl Aggregate Bond 0.26% 463,616 $23.7M Add +423.5%
SCHV Schwab US Large-Cap Value 0.26% 851,158 $23.6M Add +129.1%
IAU iShares Gold Trust 0.24% 350,876 $21.9M Add +51.6%
NFLX Netflix Inc. 0.24% 16,207 $21.7M Add +22.1%
PG The Procter & Gamble Co. 0.24% 135,677 $21.6M Add +22.5%
OEF iShares S&P 100 ETF 0.24% 70,375 $21.4M Reduce -17.2%
VOOG Vanguard S&P 500 Growth ETF 0.24% 53,662 $21.3M Add +0.0%
IWY iShares Russell Top 200 Grow 0.23% 85,249 $21.0M Reduce -4.8%
BFC Bank First Corp. 0.23% 177,977 $20.9M Add +9.0%
PLTR Palantir Technologies Inc. Class A 0.23% 153,422 $20.9M Add +11.9%
MUB iShares National Muni Bond E 0.23% 196,403 $20.5M Add +59.7%
BAI Ishrs AI in and Tech Act ETF 0.21% 658,567 $19.0M New
DFAC Dimensional US Core Equity 2 0.21% 521,949 $18.7M Reduce -1.9%
QQQM Invesco Nasdaq 100 ETF 0.20% 80,589 $18.3M Add +2.0%
GE General Electric filed as GE AEROSPACE 0.20% 70,494 $18.1M Add +54.6%
CVX Chevron Corp. 0.20% 125,966 $18.0M Add +30.7%
MA Mastercard Inc. Class A 0.20% 31,120 $17.5M Add +22.3%
VTEB Vanguard Tax-Exempt Bond ETF 0.19% 354,384 $17.4M Add +65.4%
SPSM SS SPDR P S&P 600 Small Cap 0.19% 402,331 $17.1M Reduce -47.8%
RWL Invesco S&P 500 Revenue ETF 0.19% 163,121 $17.0M Reduce -9.7%
FAST Fastenal Co. 0.19% 397,493 $16.7M Add +33.7%
FTNT Fortinet Inc. 0.19% 157,520 $16.7M Reduce -0.7%
IUSB Ishr CR Unvrse Usd BD ETF-Ui 0.18% 354,436 $16.4M Add +1.6%
IVE iShares S&P 500 Value ETF 0.18% 83,350 $16.3M Add +9.4%
ORCL Oracle Corp. 0.18% 73,873 $16.2M Add +35.0%
RTX RTX Corp. 0.17% 105,547 $15.4M Add +44.8%
CSCO Cisco Systems Inc. 0.17% 221,467 $15.4M Add +28.3%
VOOV Vanguard S&P 500 Value ETF 0.17% 80,411 $15.2M Reduce -1.4%
PEP Pepsico Inc. 0.17% 114,344 $15.1M Add +46.4%
BLK BlackRock Inc. 0.17% 14,110 $14.8M Add +8.2%
ABBV Abbvie Inc. 0.16% 79,581 $14.8M Add +34.8%

Show all 1,693 holdings

Options reported separately and not counted above: SPY puts ($3.4M), ZIM calls ($312K), UPS puts ($213K), SOXL calls ($163K), IWM puts ($28K).

Other holdings (1): bonds, preferreds, convertibles and warrants · $1K (not counted above)
SecurityClassShares / PrincipalValueChange
LIBERTY INTERACTIVE LLC (LINTA 4 11/15/29) DEB 4.000%11/1 · principal 15,000$1KNo change

Total filed on the 13F, all lines: $9.0B.

Portfolio Sells Q1 2025 → Q2 2025

AVDV Avantis Intl S/C Value ETF Reduce -88.7% 0.10% −0.92
IUSV iShares Core S&P U.S. Value Reduce -5.0% 2.42% −0.92
VOO Vanguard S&P 500 ETF Reduce -16.8% 1.90% −0.87
AVEM Avantis Emerging Markets Eq Reduce -80.2% 0.13% −0.65
SPLV Invesco S&P 500 Low Volatili Reduce -87.5% 0.06% −0.56
IVV iShares Core S&P 500 ETF Reduce -4.1% 1.76% −0.47
UPS United Parcel Service Class B Reduce -0.3% 0.97% −0.45
IEFA iShares Core MSCI Eafe ETF Reduce -23.8% 0.65% −0.39
EMXC iShares MSCI Emr MRK Ex Chna Reduce -74.2% 0.10% −0.36
SPSM SS SPDR P S&P 600 Small Cap Reduce -47.8% 0.19% −0.28
DYNF Ishrs US E F R A ETF-Usd Inc. Reduce -0.2% 1.08% −0.22
MGK Vngrd Mrgstr MG CP GR ETF-Ui Reduce -0.6% 1.46% −0.20
VGSH Vanguard Short-Term Treasury Reduce -4.1% 0.43% −0.17
HEFA Isha Curr Hedged MSCI Eafe Reduce -74.9% 0.04% −0.17
SRLN SS Blackstone Sr Loan ETF Reduce -42.7% 0.10% −0.14
FNDX Schwab Fndmntl US LRG Co. ETF Reduce -40.3% 0.10% −0.12
OEF iShares S&P 100 ETF Reduce -17.2% 0.24% −0.11
SJNK SS SPDR BB St Hi Yield ETF Reduce -45.6% 0.07% −0.11
TGT Target Corp. Reduce -74.7% 0.02% −0.09
ARCC Ares Capital Corp. Reduce -44.7% 0.06% −0.09
IWL iShares Russell Top 200 ETF Reduce -48.8% 0.06% −0.09
SPYM Ste STR SPDR PT S&P 500 ETF Reduce -1.7% 0.37% −0.09
SHYG iShares 0-5 YR HY Corp. Bond Reduce -43.9% 0.06% −0.09
XMMO Invesco S&P Midcap Momentum Reduce -57.3% 0.05% −0.08
GRPM Invesco S&P Midcap 400 Garp Reduce -73.1% 0.02% −0.08
RWL Invesco S&P 500 Revenue ETF Reduce -9.7% 0.19% −0.08
SPYV SS SPDR P S&P 500 Value ETF Reduce -13.1% 0.14% −0.07
PAVE Global X US Infrastructure Reduce -42.3% 0.06% −0.06
SHLD Global X Defense Tech ETF Reduce -51.9% 0.05% −0.06
KCE SS SPDR S&P Cap MKTS ETF Reduce -63.8% 0.03% −0.06
VOOV Vanguard S&P 500 Value ETF Reduce -1.4% 0.17% −0.06
DFAC Dimensional US Core Equity 2 Reduce -1.9% 0.21% −0.05
BSV Vanguard Short-Term Bond ETF Reduce -21.3% 0.08% −0.05
XLB SS Materials Select Sector Reduce -61.9% 0.02% −0.05
JEPI JPMorgan Equity Premium Inco Reduce -6.8% 0.11% −0.05
XLE SS Energy Select Sector Reduce -15.4% 0.07% −0.05
BUG Global X Cybersecurity ETF Reduce -46.4% 0.04% −0.05
IWY iShares Russell Top 200 Grow Reduce -4.8% 0.23% −0.05
IOO iShares Global 100 ETF Reduce -59.6% 0.02% −0.05
BKLN Invesco Senior Loan ETF Reduce -25.4% 0.06% −0.04
XLV SS Health Care Select Sector Reduce -17.7% 0.06% −0.04
IUS Invesco Rafi Strategic US Et Reduce -2.8% 0.14% −0.04
CROX Crocs Inc. Reduce -50.4% 0.02% −0.04
XLF SS Financial Select Sector Reduce -1.8% 0.14% −0.04
FTNT Fortinet Inc. Reduce -0.7% 0.19% −0.04
SCHZ Schwab US Aggregate Bond ETF Reduce -11.7% 0.08% −0.04
KORP American Century Diversified Reduce -36.5% 0.04% −0.04
GBDC Golub Capital BDC Inc. Reduce -45.8% 0.03% −0.04
AOHY Angel Oak High Yild Oppo ETF Reduce -55.8% 0.02% −0.04
IHDG Wisdomtree International Hed Reduce -42.6% 0.03% −0.04

Portfolio Buys Q1 2025 → Q2 2025

VUG Vanguard Mrngstar GR ETF-Sui Add +73.9% 4.00% +1.39
AVNM Avantis All Intl MKTS Eq ETF New 1.25% +1.25
VTV Vanguard Mrngstr Val ETF-Aui Add +361.5% 1.73% +1.24
VFLO Victoryshares Free Cash Flow New 0.92% +0.92
IUSG iShares Core S&P U.S. Growth Add +37.4% 2.58% +0.45
THRO iShares U.S. Thematic Rotati New 0.42% +0.42
QLTY GMO U.S. Quality ETF Add +43.5% 2.61% +0.38
ACWX iShares MSCI Acwi Ex US ETF Add +52.5% 1.78% +0.35
IEMG iShares Core MSCI Emerging Add +94.9% 0.92% +0.35
SPTS SS SPDR P St Term TSY ETF Add +64.9% 1.69% +0.32
SCHG Schwab US Large-Cap Growth Add +132.1% 0.62% +0.31
AVGO Broadcom Inc. Add +60.1% 0.63% +0.31
KBDC Kayne Anderson BDC Inc. New 0.30% +0.30
VBR Vngrd Mrngst SL-CP Val ETF-U Add +419.5% 0.37% +0.28
MSFT Microsoft Corp. Add +21.0% 1.68% +0.27
EFV iShares MSCI Eafe Value ETF Add +60.8% 1.21% +0.27
VBK Van Morst SML-Cap Gro-Usd Inc. Add +348.9% 0.30% +0.22
BAI Ishrs AI in and Tech Act ETF New 0.21% +0.21
IAGG iShares Intl Aggregate Bond Add +423.5% 0.26% +0.20
VEA Vanguard Ftse Developed ETF Add +78.1% 0.59% +0.19
NVDA Nvidia Corp. Add +8.1% 1.24% +0.18
META Meta Platforms Inc. Class A Add +28.6% 0.65% +0.12
SCHV Schwab US Large-Cap Value Add +129.1% 0.26% +0.11
DFAS Dimensional US Small Cap ETF Add +1041.8% 0.10% +0.09
DIA SS SPDR Dow Jones Indus Avg Add +360.4% 0.11% +0.08
JPM JPMorgan Chase & Co. Add +36.0% 0.49% +0.08
ICF iShares Select U.S. REIT ETF Add +2919.9% 0.07% +0.07
TMUS T-Mobile US Inc. Add +308.3% 0.11% +0.07
WMT Walmart Inc. Add +58.9% 0.28% +0.07
GE General Electric Add +54.6% 0.20% +0.07
ORCL Oracle Corp. Add +35.0% 0.18% +0.07
MS Morgan Stanley Add +169.9% 0.11% +0.07
SCHA Schwab US Small-Cap ETF Add +188.7% 0.11% +0.06
IBDR iShares Ibonds Dec 2026 Term New 0.06% +0.06
JQUA JPMorgan US Quality Factor Add +204.7% 0.11% +0.06
PLTR Palantir Technologies Inc. Class A Add +11.9% 0.23% +0.06
ISCF iShares International Small New 0.06% +0.06
IBDQ iShares Ibonds Dec 2025 Term Add +575.7% 0.07% +0.06
GS Goldman Sachs Group Inc. Add +70.7% 0.15% +0.06
NFLX Netflix Inc. Add +22.1% 0.24% +0.06
ITW Illinois Tool Works Add +248.2% 0.09% +0.06
KLAC KLA Corp. Add +236.1% 0.08% +0.05
SHY iShares 1-3 Year Treasury Bo Add +645.1% 0.06% +0.05
FNDF Schwab Fndmn Intl LRG Co. ETF Add +161.3% 0.10% +0.05
IBDS Ishrs Ibnds Dec 27 Corp. ETF New 0.05% +0.05
COST Costco Wholesale Corp. Add +49.2% 0.36% +0.05
AXP American Express Co. Add +79.7% 0.13% +0.05
AMZN Amazon.com Inc. Add +22.8% 0.93% +0.05
GOVT iShares US Treasury Bond ETF Add +50.3% 0.45% +0.05
PNC PNC Financial Services Group Add +153.0% 0.09% +0.05

Options Activity Q1 2025 → Q2 2025

SPY SS SPDR S&P 500 ETF Trust-US put Add +5.1% 267,600 $3.4M
ZIM Zim Integrated Shipping Serv call Reduce -56.5% 1,000,000 $312K
UPS United Parcel Service Class B put New 40,800 $213K
IWM iShares Russell 2000 ETF put New 23,500 $28K

Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.

Notes & Other Activity Q1 2025 → Q2 2025

LYFT INC (LYFT 1.5 05/15/25) NOTE 1.500% 5/1 · principal Sold out 255,000 $253Kbefore exit

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026Amended 2,317$16.1BVUG, IUSG, AAPL, QLTY, IUSV
Q1 2026 2,106$13.4BVUG, IUSG, QLTY, IUSV, AAPL
Q4 2025 1,939$12.5BVUG, QLTY, IUSG, IUSV, MGK
Q3 2025Amended 1,779$10.9BVUG, QLTY, IUSV, IUSG, MGK
Q2 2025 1,693$9.0BVUG, QLTY, IUSG, IUSV, VOO
Q1 2025 1,394$6.7BIUSV, VOO, VUG, IVV, AAPL
Q4 2024 1,145$5.6BVUG, VOO, IUSV, AAPL, IEFA
Q3 2024 825$4.5BVOO, IUSV, VUG, IEFA, UPS
Q2 2024 909$4.5BVOO, VUG, IUSV, IEFA, SPTI
Q1 2024 860$4.2BVOO, VUG, IUSV, SPTI, IEFA