Merit Financial Group, LLC

In its 13F for Q4 2025 (holdings as of December 31, 2025, filed January 26, 2026), Merit Financial Group, LLC reported 1,939 stock positions worth $12.5 billion. Its top holding was Vanguard Mrngstar GR ETF-Sui (VUG) at 3.2% of the portfolio, followed by GMO U.S. Quality ETF (QLTY, 2.3%) and iShares Core S&P U.S. Growth (IUSG, 2.2%). Compared with Q3 2025, it opened 242 new positions, sold out of 84, added to 1,124 and reduced 550. The biggest buy was Vngrd Mrgstr MG CP VL ETF-Ui (MGV, shares +52%) and the biggest sale iShares MSCI USA Quality Fac (QUAL, shares −33%).

Most Recent 13F
Q2 2026
Location
ALPHARETTA, GA
CIK
0001621225
Portfolio Value
$12.5B (Q4 2025)
SEC Filing
0001621225-26-000003 ↗ filed Jan 26, 2026

Holdings Value

0$5.0B$10.0B$15.0B$20.0B Q1 2024: $4.2B Q1 2024 Q2 2024: $4.5B Q2 2024 Q3 2024: $4.5B Q3 2024 Q4 2024: $5.6B Q4 2024 Q1 2025: $6.7B Q1 2025 Q2 2025: $9.0B Q2 2025 Q3 2025: $10.9B Q3 2025 Q4 2025: $12.5B $12.5B Q4 2025 Q1 2026: $13.4B Q1 2026 Q2 2026: $16.1B Q2 2026

Holdings 1,939 stocks · $12.5B

VUG Vanguard Mrngstar GR ETF-Sui 3.20% 817,895 $399.0M Add +0.9%
QLTY GMO U.S. Quality ETF 2.31% 7,494,580 $288.2M Add +6.7%
IUSG iShares Core S&P U.S. Growth 2.19% 1,626,452 $273.1M Add +15.2%
IUSV iShares Core S&P U.S. Value 2.14% 2,594,909 $266.1M Add +10.7%
MGK Vngrd Mrgstr MG CP GR ETF-Ui 2.10% 632,742 $261.2M Add +17.4%
AAPL Apple Inc. 1.97% 902,994 $245.5M Add +15.5%
IVV iShares Core S&P 500 ETF 1.59% 288,582 $197.7M Add +9.3%
VTV Vanguard Mrngstr Val ETF-Aui 1.49% 969,104 $185.1M Add +8.5%
NVDA Nvidia Corp. 1.45% 969,912 $180.9M Add +26.9%
MGV Vngrd Mrgstr MG CP VL ETF-Ui 1.43% 1,261,768 $178.1M Add +51.7%
MSFT Microsoft Corp. 1.43% 367,461 $177.7M Add +9.8%
DYNF Ishrs US E F R A ETF-Usd Inc. 1.43% 2,922,087 $177.7M Add +17.3%
VOO Vanguard S&P 500 ETF 1.42% 282,059 $176.9M Reduce -4.2%
IEMG iShares Core MSCI Emerging 1.39% 2,584,820 $173.8M Add +34.1%
SPTI SS SPDR P Int Term TSY ETF 1.33% 5,757,906 $166.1M Add +7.0%
EFV iShares MSCI Eafe Value ETF 1.30% 2,272,686 $162.3M Reduce -0.6%
AVNM Avantis All Intl MKTS Eq ETF 1.15% 1,944,852 $143.0M Add +9.1%
USTB Victoryshares Short-Term Bon 1.06% 2,598,695 $132.1M Add +6.9%
UBND Victoryshares Core Plus Bond 1.03% 5,819,517 $128.0M Add +6.3%
MBB iShares MBS ETF 0.97% 1,271,085 $121.0M Add +7.3%
BINC iShares Flex I A ETF-Usd Inc. 0.94% 2,218,853 $117.1M Add +10.6%
CWI State Street SPDR MSCI Acwi 0.92% 3,186,018 $114.4M Add +14.0%
AMZN Amazon.com Inc. 0.89% 481,288 $111.1M Add +17.5%
QQQ Invesco QQQ Trust Series 1 0.87% 177,423 $109.0M Reduce -4.1%
VFLO Victoryshares Free Cash Flow 0.83% 2,635,628 $103.8M Add +8.9%
GOOGL Alphabet Inc. Class A 0.83% 331,200 $103.7M Add +16.6%
VTI VG Morningstar TS MKT ETF-US 0.82% 305,016 $102.3M Reduce -23.0%
QUAL iShares MSCI USA Quality Fac 0.74% 465,944 $92.5M Reduce -33.2%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.73% 313,237 $90.9M Add +23.3%
CGUS Cap Group Core Equity filed as CAPITAL GROUP CORE EQUITY ET 0.71% 2,193,385 $88.2M Add +4.1%
AVGO Broadcom Inc. 0.70% 252,009 $87.2M Add +20.2%
UPS United Parcel Service Class B 0.66% 827,666 $82.1M Reduce -1.3%
CGGR Cap Group Growth Equity 0.64% 1,802,258 $80.1M Add +19.4%
JAAA Janus Henderson Aaa Clo ETF 0.64% 1,578,470 $79.8M Add +5.8%
CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE 0.61% 1,754,850 $76.6M Add +3.8%
MTUM iShares MSCI USA Momentum Fa 0.61% 303,634 $76.0M Add +89.0%
BND Vanguard Total Bond Market 0.60% 1,015,856 $75.2M Reduce -2.0%
VB Vanguard Most SM-Cap ETF-Usd 0.59% 286,260 $73.8M Add +10.7%
BAI Ishrs AI in and Tech Act ETF 0.58% 2,167,273 $72.2M Add +30.6%
USIG iShares Broad Usd Investment 0.55% 1,322,577 $68.5M Add +7.0%
THRO iShares U.S. Thematic Rotati 0.55% 1,775,454 $68.5M Add +17.3%
META Meta Platforms Inc. Class A 0.54% 101,346 $66.9M Add +19.7%
BRK.B Berkshire Hathaway Inc. Class B 0.51% 125,928 $63.3M Add +5.3%
GOOG Alphabet Inc. Class C 0.49% 193,757 $60.8M Add +25.0%
VEA Vanguard Ftse Developed ETF 0.47% 940,699 $58.8M Add +1.2%
GOVT iShares US Treasury Bond ETF 0.47% 2,541,072 $58.5M Reduce -7.7%
VMBS Vanguard Mortgage-Backed Sec 0.47% 1,234,060 $58.1M Add +35.6%
SPYG SS SPDR P S&P 500 Growth ETF 0.46% 537,327 $57.3M Add +8.7%
SCHG Schwab US Large-Cap Growth 0.45% 1,731,654 $56.5M Reduce -5.6%
JPM JPMorgan Chase & Co. 0.44% 171,329 $55.2M Add +8.5%
SPY SS SPDR S&P 500 ETF Trust-US 0.44% 79,904 $54.5M Add +4.5%
CGCP Cap Group Core Plus Income 0.43% 2,386,398 $54.0M Add +5.6%
CGCB Cap Group Core Bond 0.43% 2,035,628 $54.0M Add +5.2%
IAU iShares Gold Trust 0.42% 649,154 $52.7M Add +12.2%
IEFA iShares Core MSCI Eafe ETF 0.42% 587,729 $52.6M Reduce -8.0%
CGSD Cap Group Short Duration 0.40% 1,910,928 $49.7M Add +4.8%
SCHO Schwab Short-Term US Treas 0.37% 1,889,316 $46.0M Add +20.9%
TSLA Tesla Inc. 0.36% 99,176 $44.6M Add +18.1%
SCHD Schwab US DVD Equity ETF 0.35% 1,568,399 $43.0M Add +88.8%
XOM Exxon Mobil Corp. 0.34% 347,295 $41.8M Add +9.2%
LLY Eli Lilly & Co. 0.33% 38,034 $40.9M Add +10.3%
JNJ Johnson & Johnson 0.32% 194,854 $40.3M Add +4.5%
VYM Vanguard High DVD Yield ETF 0.32% 278,479 $40.0M Add +2.5%
CGMM Cap Group Small and Mid Cap 0.31% 1,360,431 $39.2M Add +3.4%
IAGG iShares Intl Aggregate Bond 0.31% 780,508 $39.0M Add +9.9%
SHLD Global X Defense Tech ETF 0.31% 593,799 $38.5M Add +27.6%
WMT Walmart Inc. 0.30% 340,015 $37.9M Add +10.2%
PG The Procter & Gamble Co. 0.29% 254,445 $36.5M Add +15.0%
CGIC Cap Group Intl Core Eq filed as CAPITAL GROUP INTERNATIONAL 0.29% 1,114,156 $36.2M Add +2.9%
FPEI First Trust Institutional PR 0.29% 1,852,841 $35.9M Add +12.0%
SPYM Ste STR SPDR PT S&P 500 ETF 0.29% 445,773 $35.8M Add +0.2%
PLTR Palantir Technologies Inc. Class A 0.26% 178,806 $31.8M Add +11.4%
V Visa Inc. Class A 0.25% 89,023 $31.2M Add +9.5%
VBR Vngrd Mrngst SL-CP Val ETF-U 0.24% 143,889 $30.5M Reduce -10.5%
COST Costco Wholesale Corp. 0.24% 35,169 $30.3M Add +7.5%
BIL SS SPDR BB 1-3M T-Bill ETF 0.24% 322,727 $29.5M Reduce -18.6%
IJR iShares Core S&P Small-Cap E 0.24% 244,511 $29.4M Add +133.1%
IVW iShares S&P 500 Growth ETF 0.23% 236,719 $29.2M Add +0.7%
CGUI Cap Group Ultra Short Income 0.23% 1,117,817 $28.3M Add +4.9%
OEF iShares S&P 100 ETF 0.22% 79,796 $27.4M Reduce -0.5%
QQQI Neos Nasdaq-100 High Inc. ETF 0.22% 505,562 $27.2M Add +2.6%
HD Home Depot Inc. 0.21% 77,793 $26.8M Add +0.1%
IBTH iShares Ibonds Dec 2027 Term 0.21% 1,169,742 $26.3M Add +4996.9%
CGIE Cap Group Intl Equity filed as CAPITAL GROUP INTERNATIONAL 0.21% 748,715 $26.1M Add +3.6%
VBK Van Morst SML-Cap Gro-Usd Inc. 0.20% 81,868 $24.7M Reduce -11.0%
ACWX iShares MSCI Acwi Ex US ETF 0.20% 368,276 $24.7M Reduce -3.5%
MUB iShares National Muni Bond E 0.20% 228,835 $24.5M Add +18.2%
PTLC Pacer Trendpilot US Large Ca 0.20% 439,212 $24.4M Add +5560.7%
CAT Caterpillar Inc. 0.20% 42,512 $24.4M Add +27.4%
EFG iShares MSCI Eafe Growth ETF 0.19% 211,861 $24.1M Add +36.1%
SPIB SS SPDR P Int C Corp. ETF 0.19% 711,579 $24.1M Add +3366.6%
FVAL Fidelity Value Factor ETF 0.19% 332,824 $24.1M Reduce -17.1%
VOOG Vanguard S&P 500 Growth ETF 0.19% 53,951 $24.0M Add +1.1%
SCHV Schwab US Large-Cap Value 0.19% 802,671 $23.8M Reduce -1.5%
FNDX Schwab Fndmntl US LRG Co. ETF 0.19% 870,013 $23.7M Add +150.5%
GE General Electric filed as GE AEROSPACE 0.19% 76,797 $23.7M Add +4.9%
IUSB Ishr CR Unvrse Usd BD ETF-Ui 0.19% 505,108 $23.5M Add +61.6%
IWY iShares Russell Top 200 Grow 0.19% 84,883 $23.5M Add +1.0%
SPYI Neos S&P 500 High Income ETF 0.18% 425,441 $22.3M Add +3.9%
PM Philip Morris International 0.18% 137,747 $22.1M Reduce -8.0%

Show all 1,939 holdings

Options reported separately and not counted above: SPY puts ($4.6M), AVGO puts ($898K), LLY calls ($388K), AMD calls ($253K), SFM puts ($238K), SPY calls ($237K), GOOGL calls ($236K), BABA calls ($220K), AAPL puts ($141K), UPS puts ($133K), GME calls ($32K), MARA calls ($24K).

Other holdings (2): bonds, preferreds, convertibles and warrants · $40K (not counted above)
SecurityClassShares / PrincipalValueChange
YDESW YD Bio Ltd. -30 *W EXP 08/28/203 40,000$40KNo change
LIBERTY INTERACTIVE LLC (LINTA 4 11/15/29) DEB 4.000%11/1 · principal 15,000$809No change

Total filed on the 13F, all lines: $12.5B.

Portfolio Sells Q3 2025 → Q4 2025

QUAL iShares MSCI USA Quality Fac Reduce -33.2% 0.74% −0.50
VTI VG Morningstar TS MKT ETF-US Reduce -23.0% 0.82% −0.37
VOO Vanguard S&P 500 ETF Reduce -4.2% 1.42% −0.24
KBDC Kayne Anderson BDC Inc. Sold out 0.00% −0.21
QQQ Invesco QQQ Trust Series 1 Reduce -4.1% 0.87% −0.15
EFV iShares MSCI Eafe Value ETF Reduce -0.6% 1.30% −0.12
GOVT iShares US Treasury Bond ETF Reduce -7.7% 0.47% −0.12
BND Vanguard Total Bond Market Reduce -2.0% 0.60% −0.10
BIL SS SPDR BB 1-3M T-Bill ETF Reduce -18.6% 0.24% −0.10
QQQM Invesco Nasdaq 100 ETF Reduce -39.8% 0.11% −0.09
IEFA iShares Core MSCI Eafe ETF Reduce -8.0% 0.42% −0.09
SCHG Schwab US Large-Cap Growth Reduce -5.6% 0.45% −0.08
HOLA JPM Intll HDG Eq LDDR Ovrly Reduce -35.1% 0.10% −0.08
NFLX Netflix Inc. Reduce -5.3% 0.12% −0.07
AXON Axon Enterprise Inc. Reduce -33.9% 0.06% −0.07
VBR Vngrd Mrngst SL-CP Val ETF-U Reduce -10.5% 0.24% −0.06
IBDQ iShares Ibonds Dec 2025 Term Sold out 0.00% −0.06
STIP iShares 0-5 Year Tips Bond E Reduce -91.4% 0.01% −0.06
FVAL Fidelity Value Factor ETF Reduce -17.1% 0.19% −0.06
VBK Van Morst SML-Cap Gro-Usd Inc. Reduce -11.0% 0.20% −0.05
FAST Fastenal Co. Reduce -0.0% 0.13% −0.05
DFGP Dimensional GLBL Core PL Fix Reduce -58.5% 0.03% −0.05
DFAI Dimensional International Co. Reduce -64.0% 0.02% −0.05
VEEV Veeva Systems Inc. Class A Reduce -5.0% 0.08% −0.05
DFLV Dim US Large Cap Value ETF Reduce -68.8% 0.02% −0.05
PM Philip Morris International Reduce -8.0% 0.18% −0.05
ICF iShares Select U.S. REIT ETF Sold out 0.00% −0.04
DFAS Dimensional US Small Cap ETF Reduce -51.7% 0.03% −0.04
FNDF Schwab Fndmn Intl LRG Co. ETF Reduce -48.5% 0.04% −0.04
RBLX Roblox Corp. Class A Reduce -8.8% 0.03% −0.04
BIV Vanguard Intermediate-Term B Reduce -27.0% 0.06% −0.04
PAYX Paychex Inc. Reduce -50.2% 0.02% −0.04
IYW iShares Ustechnology ETF Reduce -8.1% 0.15% −0.03
DFAC Dimensional US Core Equity 2 Reduce -7.4% 0.17% −0.03
VGT Vanguard Info Tech ETF Reduce -10.3% 0.13% −0.03
ISCF iShares International Small Reduce -88.3% 0.00% −0.03
JPST JPMorgan Ultra-Short Income Reduce -16.9% 0.09% −0.03
SPTS SS SPDR P St Term TSY ETF Reduce -16.0% 0.09% −0.03
AVEM Avantis Emerging Markets Eq Reduce -22.7% 0.07% −0.03
CVX Chevron Corp. Reduce -1.3% 0.17% −0.03
ACWX iShares MSCI Acwi Ex US ETF Reduce -3.5% 0.20% −0.03
MSTR Strategy Inc. Reduce -53.5% 0.01% −0.03
VTEB Vanguard Tax-Exempt Bond ETF Reduce -8.4% 0.11% −0.03
SCHV Schwab US Large-Cap Value Reduce -1.5% 0.19% −0.03
TOTL SS Doubleline TR Tact ETF Reduce -59.8% 0.01% −0.03
TXN Texas Instruments Inc. Reduce -4.1% 0.10% −0.03
OEF iShares S&P 100 ETF Reduce -0.5% 0.22% −0.03
VCR Vanguard Consumer Discre ETF Reduce -28.2% 0.04% −0.03
SPSM SS SPDR P S&P 600 Small Cap Reduce -4.2% 0.13% −0.02
BSX Boston Scientific Corp. Reduce -3.7% 0.10% −0.02

Portfolio Buys Q3 2025 → Q4 2025

MGV Vngrd Mrgstr MG CP VL ETF-Ui Add +51.7% 1.43% +0.38
MTUM iShares MSCI USA Momentum Fa Add +89.0% 0.61% +0.23
IEMG iShares Core MSCI Emerging Add +34.1% 1.39% +0.23
IBTH iShares Ibonds Dec 2027 Term Add +4996.9% 0.21% +0.21
GOOGL Alphabet Inc. Class A Add +16.6% 0.83% +0.20
PTLC Pacer Trendpilot US Large Ca Add +5560.7% 0.20% +0.19
SPIB SS SPDR P Int C Corp. ETF Add +3366.6% 0.19% +0.19
NVDA Nvidia Corp. Add +26.9% 1.45% +0.14
GOOG Alphabet Inc. Class C Add +25.0% 0.49% +0.14
AAPL Apple Inc. Add +15.5% 1.97% +0.14
SCHD Schwab US DVD Equity ETF Add +88.8% 0.35% +0.14
IJR iShares Core S&P Small-Cap E Add +133.1% 0.24% +0.12
JPIE JPMorgan Income ETF New 0.12% +0.12
FNDX Schwab Fndmntl US LRG Co. ETF Add +150.5% 0.19% +0.11
MGK Vngrd Mrgstr MG CP GR ETF-Ui Add +17.4% 2.10% +0.10
IWF iShares Russell 1000 Growth Add +172.5% 0.17% +0.10
LLY Eli Lilly & Co. Add +10.3% 0.33% +0.09
FVD First Trust Value Line DVD Add +923.1% 0.10% +0.09
SLDE Slide Insurance Holdings Inc. New 0.09% +0.09
RDVY First Trust Rising Dividend Add +311.3% 0.12% +0.09
FTCS First Trust Capital Strength New 0.08% +0.08
FTLS First Trust Long/Short Eqty Add +159.4% 0.14% +0.08
XAR SS SPDR S&P Aerospace Def Add +1436.7% 0.08% +0.07
VMBS Vanguard Mortgage-Backed Sec Add +35.6% 0.47% +0.07
AVUV Avantis US Small Cap Value Add +592.4% 0.09% +0.07
IQDG Wisdomtree Intl QLTY DVD GRW New 0.07% +0.07
DYNF Ishrs US E F R A ETF-Usd Inc. Add +17.3% 1.43% +0.07
SPDW Ste STR SPDR PT DW Eu ETF Add +89.4% 0.17% +0.07
FMDE Fidelity Enhanced Mid Cap Co. New 0.07% +0.07
DBEF Xtrackers MSCI Eafe Hedged E Add +254.7% 0.10% +0.07
XMLV Invesco S&P Midcap Low Volat Add +3691.3% 0.07% +0.07
CIBR First Trust Nasdaq Cybersecu Add +807.2% 0.08% +0.07
AMZN Amazon.com Inc. Add +17.5% 0.89% +0.06
AVGO Broadcom Inc. Add +20.2% 0.70% +0.06
FLOT iShares Floating Rate Bond E Add +152.0% 0.11% +0.06
BAI Ishrs AI in and Tech Act ETF Add +30.6% 0.58% +0.06
MDYG SS SPDR S&P 400 MC GR ETF Add +738.4% 0.07% +0.06
TLTP Amplify TLT US TR 12% Op ETF New 0.06% +0.06
BRK.A Berkshire Hathaway Inc. Class A Add +200.0% 0.09% +0.06
IUSG iShares Core S&P U.S. Growth Add +15.2% 2.19% +0.06
IUSB Ishr CR Unvrse Usd BD ETF-Ui Add +61.6% 0.19% +0.05
SCHX Schwab US Large-Cap ETF Add +71.3% 0.16% +0.05
AGG iShares Core U.S. Aggregate Add +76.3% 0.14% +0.05
PYLD PIMCO Multisector Bond Actv Add +507.3% 0.06% +0.05
CAT Caterpillar Inc. Add +27.4% 0.20% +0.05
SYSB iShares Systematic Bond ETF New 0.05% +0.05
VONG Vanguard Russell 1000 Growth Add +64.7% 0.16% +0.05
VTEI Vanguard Int Tax-Exempt Bond New 0.05% +0.05
NVR NVR Inc. Add +2960.7% 0.05% +0.05
AGGY Wisdomtree Yield Enhanced US New 0.05% +0.05

Options Activity Q3 2025 → Q4 2025

LLY Eli Lilly & Co. call New 800 $388K
SOXL Direx Dail Semi Bu 3X Et-Usd call Sold out 17,600 $272Kbefore exit
AMD Advanced Micro Devices call New 1,500 $253K
SFM Sprouts Farmers Market Inc. put Add +103.0% 33,700 $238K
SPY SS SPDR S&P 500 ETF Trust-US call New 6,800 $237K
GOOGL Alphabet Inc. Class A call New 1,500 $236K
BABA Alibaba Group Holding-SP ADR call New 2,000 $220K
AAPL Apple Inc. put Add +19.5% 15,300 $141K
UPS United Parcel Service Class B put Add +0.7% 41,100 $133K
NVDA Nvidia Corp. call Sold out 10,500 $17Kbefore exit

Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.

Notes & Other Activity Q3 2025 → Q4 2025

COHEN & STEERS INFRASTRU RIGHT 10/16/2025 Sold out 16,504 $1Kbefore exit

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026Amended 2,317$16.1BVUG, IUSG, AAPL, QLTY, IUSV
Q1 2026 2,106$13.4BVUG, IUSG, QLTY, IUSV, AAPL
Q4 2025 1,939$12.5BVUG, QLTY, IUSG, IUSV, MGK
Q3 2025Amended 1,779$10.9BVUG, QLTY, IUSV, IUSG, MGK
Q2 2025 1,693$9.0BVUG, QLTY, IUSG, IUSV, VOO
Q1 2025 1,394$6.7BIUSV, VOO, VUG, IVV, AAPL
Q4 2024 1,145$5.6BVUG, VOO, IUSV, AAPL, IEFA
Q3 2024 825$4.5BVOO, IUSV, VUG, IEFA, UPS
Q2 2024 909$4.5BVOO, VUG, IUSV, IEFA, SPTI
Q1 2024 860$4.2BVOO, VUG, IUSV, SPTI, IEFA