Merit Financial Group, LLC

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 15, 2025), Merit Financial Group, LLC reported 1,145 stock positions worth $5.6 billion. Its top holding was Vanguard Mrngstar GR ETF-Sui (VUG) at 3.4% of the portfolio, followed by Vanguard S&P 500 ETF (VOO, 3.3%) and iShares Core S&P U.S. Value (IUSV, 3.0%). Compared with Q3 2024, it opened 367 new positions, sold out of 47, added to 590 and reduced 171. The biggest buy was Invesco S&P 500 Low Volatili (SPLV, shares +11765%) and the biggest sale Vanguard S&P 500 ETF (VOO, shares −30%).

Most Recent 13F
Q2 2026
Location
ALPHARETTA, GA
CIK
0001621225
Portfolio Value
$5.6B (Q4 2024)
SEC Filing
0001621225-25-000002 ↗ filed Jan 15, 2025

Holdings Value

0$5.0B$10.0B$15.0B$20.0B Q1 2024: $4.2B Q1 2024 Q2 2024: $4.5B Q2 2024 Q3 2024: $4.5B Q3 2024 Q4 2024: $5.6B $5.6B Q4 2024 Q1 2025: $6.7B Q1 2025 Q2 2025: $9.0B Q2 2025 Q3 2025: $10.9B Q3 2025 Q4 2025: $12.5B Q4 2025 Q1 2026: $13.4B Q1 2026 Q2 2026: $16.1B Q2 2026

Holdings 1,145 stocks · $5.6B

VUG Vanguard Mrngstar GR ETF-Sui 3.40% 460,855 $189.2M Reduce -13.1%
VOO Vanguard S&P 500 ETF 3.34% 344,955 $185.9M Reduce -29.7%
IUSV iShares Core S&P U.S. Value 3.00% 1,803,053 $166.9M Reduce -23.8%
AAPL Apple Inc. 2.76% 612,032 $153.3M Add +21.9%
IEFA iShares Core MSCI Eafe ETF 2.48% 1,965,057 $138.1M Add +11.2%
SPTI SS SPDR P Int Term TSY ETF 2.26% 4,517,491 $125.9M Add +4.6%
IVV iShares Core S&P 500 ETF 2.25% 212,848 $125.3M Add +20.6%
SPLV Invesco S&P 500 Low Volatili 2.18% 1,731,156 $121.2M Add +11765.4%
QLTY GMO U.S. Quality ETF 2.13% 3,701,955 $118.4M New
UPS United Parcel Service Class B 1.92% 848,194 $107.0M Reduce -9.5%
MSFT Microsoft Corp. 1.68% 221,381 $93.3M Add +22.7%
MGK Vngrd Mrgstr MG CP GR ETF-Ui 1.51% 244,655 $84.0M Add +12.2%
MBB iShares MBS ETF 1.50% 910,780 $83.5M Add +10.7%
SPTS SS SPDR P St Term TSY ETF 1.40% 2,692,109 $78.1M Add +33.1%
VTI VG Morningstar TS MKT ETF-US 1.40% 268,898 $77.9M Reduce -23.5%
IUSG iShares Core S&P U.S. Growth 1.31% 523,864 $73.0M Add +8.2%
MGV Vngrd Mrgstr MG CP VL ETF-Ui 1.31% 582,474 $72.8M Add +7.8%
QQQ Invesco QQQ Trust Series 1 1.24% 134,467 $68.7M Add +58.6%
USIG iShares Broad Usd Investment 1.19% 1,312,543 $66.0M Add +5.6%
NVDA Nvidia Corp. 1.17% 486,396 $65.3M Add +49.1%
AMZN Amazon.com Inc. 1.12% 283,663 $62.2M Add +37.9%
AVDV Avantis Intl S/C Value ETF 1.04% 889,590 $57.9M Add +7.6%
SPY SS SPDR S&P 500 ETF Trust-US 1.00% 94,896 $55.6M Add +7.1%
VGSH Vanguard Short-Term Treasury 0.97% 923,190 $53.7M Add +5.5%
SPYG SS SPDR P S&P 500 Growth ETF 0.95% 603,255 $53.0M Add +2.0%
SPSM SS SPDR P S&P 600 Small Cap 0.79% 975,247 $43.8M Reduce -8.9%
SPYM Ste STR SPDR PT S&P 500 ETF 0.79% 634,431 $43.7M Reduce -4.3%
AVEM Avantis Emerging Markets Eq 0.75% 713,524 $41.9M Add +486.2%
VEA Vanguard Ftse Developed ETF 0.75% 875,114 $41.8M Add +7.8%
BRK.B Berkshire Hathaway Inc. Class B 0.67% 82,529 $37.4M Add +7.3%
QUAL iShares MSCI USA Quality Fac 0.63% 195,989 $34.9M Add +78.4%
GOOGL Alphabet Inc. Class A 0.60% 177,004 $33.5M Add +47.8%
META Meta Platforms Inc. Class A 0.54% 51,228 $30.0M Add +34.2%
IVW iShares S&P 500 Growth ETF 0.51% 280,000 $28.4M Add +90.8%
IEMG iShares Core MSCI Emerging 0.50% 533,318 $27.8M Add +13.6%
SCHD Schwab US DVD Equity ETF 0.49% 1,002,360 $27.4M Reduce -11.8%
DYNF Ishrs US E F R A ETF-Usd Inc. 0.48% 522,946 $26.8M Add +176.3%
MINT PIMCO Enhanced Short Maturit 0.47% 262,273 $26.3M Add +6.7%
AVGO Broadcom Inc. 0.46% 111,238 $25.8M Add +79.3%
EFG iShares MSCI Eafe Growth ETF 0.45% 259,698 $25.1M Add +237.3%
VTV Vanguard Mrngstr Val ETF-Aui 0.43% 140,213 $23.7M Reduce -0.9%
BND Vanguard Total Bond Market 0.43% 328,969 $23.7M Add +36.0%
SPYV SS SPDR P S&P 500 Value ETF 0.42% 458,732 $23.5M Add +0.3%
JPM JPMorgan Chase & Co. 0.41% 95,629 $22.9M Add +39.9%
GOOG Alphabet Inc. Class C 0.41% 120,300 $22.9M Add +15.8%
XOM Exxon Mobil Corp. 0.39% 202,477 $21.8M Add +19.5%
TSLA Tesla Inc. 0.39% 53,311 $21.5M Add +49.5%
IUSB Ishr CR Unvrse Usd BD ETF-Ui 0.38% 466,817 $21.1M Add +60.1%
EFV iShares MSCI Eafe Value ETF 0.37% 394,763 $20.7M Add +154.1%
OEF iShares S&P 100 ETF 0.37% 70,978 $20.5M Add +805.0%
VB Vanguard Most SM-Cap ETF-Usd 0.36% 82,222 $19.8M Add +8.6%
VOOG Vanguard S&P 500 Growth ETF 0.35% 53,680 $19.7M Add +8.6%
IWY iShares Russell Top 200 Grow 0.34% 79,750 $18.8M Add +2301.4%
HD Home Depot Inc. 0.33% 47,666 $18.5M Add +22.3%
BFC Bank First Corp. 0.32% 179,814 $17.8M Add +88.7%
SPDW Ste STR SPDR PT DW Eu ETF 0.32% 520,797 $17.8M Reduce -9.0%
KORP American Century Diversified 0.31% 379,023 $17.4M Reduce -2.1%
PG The Procter & Gamble Co. 0.31% 103,837 $17.4M Add +12.3%
COST Costco Wholesale Corp. 0.31% 18,842 $17.3M Add +18.3%
VYM Vanguard High DVD Yield ETF 0.31% 134,359 $17.1M Add +5.9%
VMBS Vanguard Mortgage-Backed Sec 0.31% 375,478 $17.0M Add +14.1%
BINC iShares Flex I A ETF-Usd Inc. 0.30% 325,476 $16.9M Add +1069.8%
VOOV Vanguard S&P 500 Value ETF 0.30% 90,427 $16.7M Reduce -1.3%
V Visa Inc. Class A 0.30% 52,121 $16.5M Add +32.0%
RWL Invesco S&P 500 Revenue ETF 0.29% 167,218 $16.4M Add +322.5%
SRLN SS Blackstone Sr Loan ETF 0.29% 386,973 $16.1M Reduce -0.2%
LLY Eli Lilly & Co. 0.29% 20,551 $15.9M Add +44.3%
DFAC Dimensional US Core Equity 2 0.29% 458,418 $15.9M Add +7.8%
XLF SS Financial Select Sector 0.28% 322,213 $15.6M Add +1.9%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.27% 57,718 $15.2M Add +14.1%
VGIT Vanguard Intermediate-Term T 0.26% 253,026 $14.7M Add +2.8%
JNJ Johnson & Johnson 0.26% 101,111 $14.6M Add +15.7%
JHMD John Hancock MF Dev Intl ETF 0.26% 450,167 $14.4M Add +1.2%
IUS Invesco Rafi Strategic US Et 0.26% 286,049 $14.2M Add +32.5%
IVE iShares S&P 500 Value ETF 0.26% 74,384 $14.2M Add +122.6%
CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE 0.25% 401,327 $14.2M Reduce -2.1%
IYW iShares Ustechnology ETF 0.24% 83,397 $13.3M Add +93.5%
FTNT Fortinet Inc. 0.24% 139,319 $13.2M Add +12.1%
WMT Walmart Inc. 0.24% 145,435 $13.1M Add +35.7%
BLK BlackRock Inc. 0.23% 12,676 $13.0M Add +23.2%
USFR Wisdomtree Floating Rate Tre 0.23% 248,759 $12.5M Add +16.2%
VCIT Vanguard Int-Term Corporate 0.22% 155,244 $12.5M Add +0.7%
XLK SS Technology Select Sector 0.22% 53,066 $12.3M Add +3.6%
PTF Invesco Dorsey Wright Tech 0.22% 167,759 $12.2M Reduce -3.0%
XLC SS Comm Select Sector SPDR 0.21% 122,311 $11.8M Add +5.3%
CVX Chevron Corp. 0.21% 81,697 $11.8M Add +19.7%
EMXC iShares MSCI Emr MRK Ex Chna 0.21% 212,529 $11.8M Add +140.2%
PLTR Palantir Technologies Inc. Class A 0.21% 152,061 $11.5M Add +33.6%
IJR iShares Core S&P Small-Cap E 0.21% 99,143 $11.4M Reduce -2.7%
JMBS Janus Henderson Mortg Backed 0.20% 257,992 $11.4M Reduce -1.2%
SMH Vaneck Semiconductor ETF 0.20% 46,811 $11.3M Add +195.0%
SCHO Schwab Short-Term US Treas 0.20% 469,058 $11.3M Add +21.8%
MA Mastercard Inc. Class A 0.20% 21,207 $11.2M Add +26.4%
PM Philip Morris International 0.20% 92,054 $11.1M Add +56.0%
VIG Vanguard Dividend Apprec ETF 0.20% 55,657 $10.9M Reduce -3.0%
VBR Vngrd Mrngst SL-CP Val ETF-U 0.19% 54,635 $10.8M Add +7.2%
JEPI JPMorgan Equity Premium Inco 0.19% 187,898 $10.8M Add +2384.1%
DGRW Wisdomtree U.S. Quality Divi 0.19% 133,380 $10.8M Add +40.9%
SJNK SS SPDR BB St Hi Yield ETF 0.19% 421,213 $10.6M Reduce -0.3%
PYPL PayPal Holdings Inc. 0.19% 124,497 $10.6M Add +16.1%

Show all 1,145 holdings

Options reported separately and not counted above: SPY puts ($3.2M), SOXL calls ($211K).

Other holdings (2): bonds, preferreds, convertibles and warrants · $239K (not counted above)
SecurityClassShares / PrincipalValueChange
LYFT INC (LYFT 1.5 05/15/25) NOTE 1.500% 5/1 · principal 240,000$235KNew
LIBERTY INTERACTIVE LLC (LINTA 4 11/15/29) DEB 4.000%11/1 · principal 15,000$4KNo change

Total filed on the 13F, all lines: $5.6B.

Portfolio Sells Q3 2024 → Q4 2024

VOO Vanguard S&P 500 ETF Reduce -29.7% 3.34% −2.45
IUSV iShares Core S&P U.S. Value Reduce -23.8% 3.00% −2.05
VUG Vanguard Mrngstar GR ETF-Sui Reduce -13.1% 3.40% −1.15
UPS United Parcel Service Class B Reduce -9.5% 1.92% −0.94
VTI VG Morningstar TS MKT ETF-US Reduce -23.5% 1.40% −0.82
SPSM SS SPDR P S&P 600 Small Cap Reduce -8.9% 0.79% −0.30
SCHD Schwab US DVD Equity ETF Reduce -11.8% 0.49% −0.22
SPYM Ste STR SPDR PT S&P 500 ETF Reduce -4.3% 0.79% −0.21
IBDP iShares Ibonds Dec 2024 Term Sold out 0.00% −0.17
SPDW Ste STR SPDR PT DW Eu ETF Reduce -9.0% 0.32% −0.16
KEYS Keysight Technologies Inc. Reduce -92.7% 0.01% −0.16
VTV Vanguard Mrngstr Val ETF-Aui Reduce -0.9% 0.43% −0.13
KORP American Century Diversified Reduce -2.1% 0.31% −0.11
VOOV Vanguard S&P 500 Value ETF Reduce -1.3% 0.30% −0.09
CGDV Cap Group Dividend Value Reduce -2.1% 0.25% −0.08
SRLN SS Blackstone Sr Loan ETF Reduce -0.2% 0.29% −0.07
JMBS Janus Henderson Mortg Backed Reduce -1.2% 0.20% −0.07
IJR iShares Core S&P Small-Cap E Reduce -2.7% 0.21% −0.06
VIG Vanguard Dividend Apprec ETF Reduce -3.0% 0.20% −0.06
BTT BlackRock 2030 Muni TRGT TRM Reduce -0.8% 0.18% −0.06
VXF Vanguard Extended Market ETF Reduce -16.0% 0.13% −0.05
DGRO iShares Core Dividend Growth Reduce -14.3% 0.11% −0.05
SJNK SS SPDR BB St Hi Yield ETF Reduce -0.3% 0.19% −0.05
MDLZ Mondelez International Inc. Class A Reduce -14.7% 0.05% −0.04
XLI SS Industrial Select Sector Reduce -1.7% 0.13% −0.04
SPSB SS SPDR P St C Corp. ETF Reduce -3.3% 0.12% −0.04
GLD SPDR Gold Shares Reduce -0.0% 0.15% −0.04
QQQM Invesco Nasdaq 100 ETF Reduce -22.1% 0.06% −0.03
VV Vngrd Mrgstr LRG-Cap ETF-Usd Reduce -1.6% 0.14% −0.03
VHT Vanguard Health Care ETF Reduce -5.8% 0.07% −0.03
SPIB SS SPDR P Int C Corp. ETF Reduce -17.3% 0.05% −0.03
EFAV iShares MSCI Eafe Min Vol Fa Reduce -10.5% 0.05% −0.03
JQUA JPMorgan US Quality Factor Reduce -21.0% 0.05% −0.03
IHF iShares U.S. Healthcare Prov Reduce -0.0% 0.06% −0.03
PTF Invesco Dorsey Wright Tech Reduce -3.0% 0.22% −0.03
QEFA STSR SPD MSC Eaf Stgfs-US Inc. Reduce -6.6% 0.05% −0.03
PSR Invesco Active US Real Estat Reduce -3.1% 0.06% −0.03
OMFL Invesco Russell 1000 DYN M/F Reduce -14.1% 0.06% −0.03
BA The Boeing Co. Reduce -25.9% 0.05% −0.02
NKE Nike Inc. Class B Reduce -53.1% 0.01% −0.02
FNDE Schwab Fndmntl Em MRK Eq ETF Reduce -2.1% 0.06% −0.02
VDC Vanguard Consumer Staple ETF Reduce -6.3% 0.06% −0.02
HYS PIMCO 0-5 Year H/Y Corp. Bond Reduce -5.5% 0.07% −0.02
SWN Southwestern Energy Co. Sold out 0.00% −0.02
PFFD Global X US Preferred ETF Reduce -2.1% 0.06% −0.02
SPMD SS SPDR P S&P 400 Midcap ETF Reduce -2.4% 0.08% −0.02
MDYV SS SPDR S&P 400 MC Val ETF Reduce -2.7% 0.08% −0.02
MCHP Microchip Technology Inc. Reduce -12.9% 0.02% −0.02
XHB SS SPDR S&P Homebldrs ETF Reduce -1.3% 0.04% −0.02
SOXL Direx Dail Semi Bu 3X Et-Usd Reduce -12.9% 0.02% −0.02

Portfolio Buys Q3 2024 → Q4 2024

SPLV Invesco S&P 500 Low Volatili Add +11765.4% 2.18% +2.16
QLTY GMO U.S. Quality ETF New 2.13% +2.13
AVEM Avantis Emerging Markets Eq Add +486.2% 0.75% +0.58
IWY iShares Russell Top 200 Grow Add +2301.4% 0.34% +0.32
OEF iShares S&P 100 ETF Add +805.0% 0.37% +0.32
QQQ Invesco QQQ Trust Series 1 Add +58.6% 1.24% +0.31
NVDA Nvidia Corp. Add +49.1% 1.17% +0.29
DYNF Ishrs US E F R A ETF-Usd Inc. Add +176.3% 0.48% +0.27
BINC iShares Flex I A ETF-Usd Inc. Add +1069.8% 0.30% +0.27
EFG iShares MSCI Eafe Growth ETF Add +237.3% 0.45% +0.27
AMZN Amazon.com Inc. Add +37.9% 1.12% +0.26
AVGO Broadcom Inc. Add +79.3% 0.46% +0.22
RWL Invesco S&P 500 Revenue ETF Add +322.5% 0.29% +0.21
IVW iShares S&P 500 Growth ETF Add +90.8% 0.51% +0.20
QUAL iShares MSCI USA Quality Fac Add +78.4% 0.63% +0.19
JEPI JPMorgan Equity Premium Inco Add +2384.1% 0.19% +0.18
FNDX Schwab Fndmntl US LRG Co. ETF New 0.18% +0.18
TSLA Tesla Inc. Add +49.5% 0.39% +0.18
EFV iShares MSCI Eafe Value ETF Add +154.1% 0.37% +0.17
IWL iShares Russell Top 200 ETF New 0.16% +0.16
GOOGL Alphabet Inc. Class A Add +47.8% 0.60% +0.16
AAPL Apple Inc. Add +21.9% 2.76% +0.14
XMMO Invesco S&P Midcap Momentum New 0.14% +0.14
BFC Bank First Corp. Add +88.7% 0.32% +0.13
GRPM Invesco S&P Midcap 400 Garp New 0.13% +0.13
SNPS Synopsys Inc. Add +2308.7% 0.13% +0.12
SMH Vaneck Semiconductor ETF Add +195.0% 0.20% +0.12
SCHZ Schwab US Aggregate Bond ETF Add +478.9% 0.15% +0.12
PLTR Palantir Technologies Inc. Class A Add +33.6% 0.21% +0.11
IVE iShares S&P 500 Value ETF Add +122.6% 0.26% +0.11
KCE SS SPDR S&P Cap MKTS ETF New 0.10% +0.10
ICSH iShares Ultra Short Duration Add +380.1% 0.14% +0.10
IWB iShares Russell 1000 ETF Add +211.4% 0.16% +0.10
SHLD Global X Defense Tech ETF New 0.10% +0.10
MTUM iShares MSCI USA Momentum Fa Add +450.4% 0.12% +0.09
IYW iShares Ustechnology ETF Add +93.5% 0.24% +0.09
BUG Global X Cybersecurity ETF New 0.09% +0.09
PAVE Global X US Infrastructure Add +239.2% 0.15% +0.09
EMXC iShares MSCI Emr MRK Ex Chna Add +140.2% 0.21% +0.09
JPM JPMorgan Chase & Co. Add +39.9% 0.41% +0.09
IOO iShares Global 100 ETF New 0.09% +0.09
PANW Palo Alto Networks Inc. Add +1112.8% 0.09% +0.08
IAGG iShares Intl Aggregate Bond Add +1450.1% 0.09% +0.08
AOHY Angel Oak High Yild Oppo ETF New 0.07% +0.07
SPTS SS SPDR P St Term TSY ETF Add +33.1% 1.40% +0.07
IUSB Ishr CR Unvrse Usd BD ETF-Ui Add +60.1% 0.38% +0.07
FSEP FT Vest U.S. Equity Buffer E New 0.07% +0.07
XMHQ Invesco S&P Midcap Qual ETF Add +130.2% 0.15% +0.07
TXN Texas Instruments Inc. Add +112.0% 0.18% +0.06
IHDG Wisdomtree International Hed Add +620.9% 0.07% +0.06

Options Activity Q3 2024 → Q4 2024

SPY SS SPDR S&P 500 ETF Trust-US put Add +1.5% 254,600 $3.2M
SOXL Direx Dail Semi Bu 3X Et-Usd call New 17,600 $211K
TSLA Tesla Inc. call Sold out 18,600 $183Kbefore exit
NVDA Nvidia Corp. put Sold out 10,000 $52Kbefore exit

Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.

Notes & Other Activity Q3 2024 → Q4 2024

LYFT INC (LYFT 1.5 05/15/25) NOTE 1.500% 5/1 · principal New 240,000 $235K

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026Amended 2,317$16.1BVUG, IUSG, AAPL, QLTY, IUSV
Q1 2026 2,106$13.4BVUG, IUSG, QLTY, IUSV, AAPL
Q4 2025 1,939$12.5BVUG, QLTY, IUSG, IUSV, MGK
Q3 2025Amended 1,779$10.9BVUG, QLTY, IUSV, IUSG, MGK
Q2 2025 1,693$9.0BVUG, QLTY, IUSG, IUSV, VOO
Q1 2025 1,394$6.7BIUSV, VOO, VUG, IVV, AAPL
Q4 2024 1,145$5.6BVUG, VOO, IUSV, AAPL, IEFA
Q3 2024 825$4.5BVOO, IUSV, VUG, IEFA, UPS
Q2 2024 909$4.5BVOO, VUG, IUSV, IEFA, SPTI
Q1 2024 860$4.2BVOO, VUG, IUSV, SPTI, IEFA