Merit Financial Group, LLC

In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 9, 2025), Merit Financial Group, LLC reported 1,394 stock positions worth $6.7 billion. Its top holding was iShares Core S&P U.S. Value (IUSV) at 3.3% of the portfolio, followed by Vanguard S&P 500 ETF (VOO, 2.8%) and Vanguard Mrngstar GR ETF-Sui (VUG, 2.6%). Compared with Q4 2024, it opened 302 new positions, sold out of 54, added to 825 and reduced 249. The biggest buy was iShares MSCI Acwi Ex US ETF (ACWX, shares +15313%) and the biggest sale Invesco S&P 500 Low Volatili (SPLV, shares −68%).

Most Recent 13F
Q2 2026
Location
ALPHARETTA, GA
CIK
0001621225
Portfolio Value
$6.7B (Q1 2025)
SEC Filing
0001621225-25-000003 ↗ filed Apr 9, 2025

Holdings Value

0$5.0B$10.0B$15.0B$20.0B Q1 2024: $4.2B Q1 2024 Q2 2024: $4.5B Q2 2024 Q3 2024: $4.5B Q3 2024 Q4 2024: $5.6B Q4 2024 Q1 2025: $6.7B $6.7B Q1 2025 Q2 2025: $9.0B Q2 2025 Q3 2025: $10.9B Q3 2025 Q4 2025: $12.5B Q4 2025 Q1 2026: $13.4B Q1 2026 Q2 2026: $16.1B Q2 2026

Holdings 1,394 stocks · $6.7B

IUSV iShares Core S&P U.S. Value 3.33% 2,409,463 $222.4M Add +33.6%
VOO Vanguard S&P 500 ETF 2.77% 360,223 $185.1M Add +4.4%
VUG Vanguard Mrngstar GR ETF-Sui 2.61% 470,041 $174.3M Add +2.0%
IVV iShares Core S&P 500 ETF 2.23% 264,917 $148.9M Add +24.5%
AAPL Apple Inc. 2.23% 669,867 $148.8M Add +9.4%
QLTY GMO U.S. Quality ETF 2.23% 4,754,903 $148.6M Add +28.4%
IUSG iShares Core S&P U.S. Growth 2.14% 1,120,919 $142.4M Add +114.0%
SPTI SS SPDR P Int Term TSY ETF 1.93% 4,499,400 $128.6M Reduce -0.4%
MGK Vngrd Mrgstr MG CP GR ETF-Ui 1.67% 359,838 $111.1M Add +47.1%
MBB iShares MBS ETF 1.51% 1,074,026 $100.7M Add +17.9%
ACWX iShares MSCI Acwi Ex US ETF 1.42% 1,712,700 $95.0M Add +15313.1%
UPS United Parcel Service Class B 1.42% 863,030 $94.9M Add +1.8%
MSFT Microsoft Corp. 1.41% 250,768 $94.1M Add +13.3%
VTI VG Morningstar TS MKT ETF-US 1.40% 340,859 $93.7M Add +26.8%
SPTS SS SPDR P St Term TSY ETF 1.37% 3,132,338 $91.6M Add +16.4%
QUAL iShares MSCI USA Quality Fac 1.31% 512,286 $87.5M Add +161.4%
DYNF Ishrs US E F R A ETF-Usd Inc. 1.30% 1,782,126 $86.9M Add +240.8%
MGV Vngrd Mrgstr MG CP VL ETF-Ui 1.14% 588,737 $75.9M Add +1.1%
QQQ Invesco QQQ Trust Series 1 1.12% 159,736 $74.9M Add +18.8%
NVDA Nvidia Corp. 1.06% 649,837 $70.4M Add +33.6%
IEFA iShares Core MSCI Eafe ETF 1.04% 914,547 $69.2M Reduce -53.5%
AVDV Avantis Intl S/C Value ETF 1.02% 971,401 $67.7M Add +9.2%
BND Vanguard Total Bond Market 0.99% 897,368 $65.9M Add +172.8%
EFV iShares MSCI Eafe Value ETF 0.94% 1,063,925 $62.7M Add +169.5%
BINC iShares Flex I A ETF-Usd Inc. 0.92% 1,170,043 $61.3M Add +259.5%
AMZN Amazon.com Inc. 0.89% 310,844 $59.1M Add +9.6%
USIG iShares Broad Usd Investment 0.88% 1,151,888 $58.8M Reduce -12.2%
AVEM Avantis Emerging Markets Eq 0.78% 865,080 $52.1M Add +21.2%
BRK.B Berkshire Hathaway Inc. Class B 0.73% 90,837 $48.4M Add +10.1%
EFG iShares MSCI Eafe Growth ETF 0.67% 448,737 $44.9M Add +72.8%
SPY SS SPDR S&P 500 ETF Trust-US 0.65% 76,989 $43.1M Reduce -18.9%
SPLV Invesco S&P 500 Low Volatili 0.62% 553,467 $41.4M Reduce -68.0%
VGSH Vanguard Short-Term Treasury 0.60% 686,080 $40.3M Reduce -25.7%
SPYG SS SPDR P S&P 500 Growth ETF 0.60% 497,933 $40.0M Reduce -17.5%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.60% 153,946 $39.8M Add +166.7%
VB Vanguard Most SM-Cap ETF-Usd 0.59% 177,886 $39.4M Add +116.3%
IEMG iShares Core MSCI Emerging 0.57% 705,465 $38.1M Add +32.3%
JAAA Janus Henderson Aaa Clo ETF 0.54% 712,718 $36.1M Add +299.8%
META Meta Platforms Inc. Class A 0.53% 60,974 $35.1M Add +19.0%
VTV Vanguard Mrngstr Val ETF-Aui 0.49% 189,826 $32.8M Add +35.4%
GOOGL Alphabet Inc. Class A 0.48% 206,512 $31.9M Add +16.7%
SPSM SS SPDR P S&P 600 Small Cap 0.47% 771,066 $31.4M Reduce -20.9%
EMXC iShares MSCI Emr MRK Ex Chna 0.47% 563,746 $31.1M Add +165.3%
SPYM Ste STR SPDR PT S&P 500 ETF 0.45% 461,509 $30.3M Reduce -27.3%
MINT PIMCO Enhanced Short Maturit 0.45% 297,182 $29.9M Add +13.3%
IYW iShares Ustechnology ETF 0.43% 206,402 $29.0M Add +147.5%
VYM Vanguard High DVD Yield ETF 0.43% 221,568 $28.6M Add +64.9%
JPM JPMorgan Chase & Co. 0.41% 111,410 $27.3M Add +16.5%
XOM Exxon Mobil Corp. 0.41% 227,310 $27.0M Add +12.3%
FPEI First Trust Institutional PR 0.40% 1,443,703 $27.0M New
GOVT iShares US Treasury Bond ETF 0.40% 1,161,141 $26.7M Add +584.7%
SCHD Schwab US DVD Equity ETF 0.40% 954,107 $26.7M Reduce -4.8%
VEA Vanguard Ftse Developed ETF 0.40% 518,543 $26.4M Reduce -40.8%
VMBS Vanguard Mortgage-Backed Sec 0.37% 527,883 $24.4M Add +40.6%
OEF iShares S&P 100 ETF 0.35% 85,023 $23.0M Add +19.8%
JNJ Johnson & Johnson 0.34% 137,423 $22.8M Add +35.9%
SCHO Schwab Short-Term US Treas 0.33% 901,340 $21.9M Add +92.2%
AVGO Broadcom Inc. 0.32% 128,564 $21.5M Add +15.6%
LLY Eli Lilly & Co. 0.31% 25,303 $20.9M Add +23.1%
V Visa Inc. Class A 0.31% 59,030 $20.7M Add +13.3%
SCHG Schwab US Large-Cap Growth 0.31% 825,862 $20.7M Add +466.1%
IVW iShares S&P 500 Growth ETF 0.31% 222,594 $20.7M Reduce -20.5%
COST Costco Wholesale Corp. 0.31% 21,592 $20.4M Add +14.6%
GOOG Alphabet Inc. Class C 0.30% 129,839 $20.3M Add +7.9%
HD Home Depot Inc. 0.30% 55,063 $20.2M Add +15.5%
MTUM iShares MSCI USA Momentum Fa 0.30% 98,146 $19.8M Add +200.5%
IWY iShares Russell Top 200 Grow 0.28% 89,526 $18.9M Add +12.3%
PG The Procter & Gamble Co. 0.28% 110,788 $18.9M Add +6.7%
PM Philip Morris International 0.27% 114,164 $18.1M Add +24.0%
VOOG Vanguard S&P 500 Growth ETF 0.27% 53,653 $17.9M Reduce -0.1%
RWL Invesco S&P 500 Revenue ETF 0.27% 180,540 $17.9M Add +8.0%
DFAC Dimensional US Core Equity 2 0.26% 531,998 $17.6M Add +16.1%
BFC Bank First Corp. 0.25% 163,260 $16.4M Reduce -9.2%
CVX Chevron Corp. 0.24% 96,409 $16.1M Add +18.0%
IUSB Ishr CR Unvrse Usd BD ETF-Ui 0.24% 348,973 $16.1M Reduce -25.2%
SRLN SS Blackstone Sr Loan ETF 0.24% 390,674 $16.1M Add +1.0%
TSLA Tesla Inc. 0.23% 58,938 $15.3M Add +10.6%
FTNT Fortinet Inc. 0.23% 158,634 $15.3M Add +13.9%
QQQM Invesco Nasdaq 100 ETF 0.23% 78,977 $15.2M Add +382.6%
VOOV Vanguard S&P 500 Value ETF 0.23% 81,510 $15.0M Reduce -9.9%
FNDX Schwab Fndmntl US LRG Co. ETF 0.22% 625,320 $14.8M Add +46.1%
IVE iShares S&P 500 Value ETF 0.22% 76,212 $14.5M Add +2.5%
HEFA Isha Curr Hedged MSCI Eafe 0.21% 392,782 $14.3M Add +1809.2%
SPYV SS SPDR P S&P 500 Value ETF 0.21% 274,570 $14.0M Reduce -40.1%
WMT Walmart Inc. 0.21% 159,330 $14.0M Add +9.6%
MA Mastercard Inc. Class A 0.21% 25,439 $13.9M Add +20.0%
IAU iShares Gold Trust 0.20% 231,497 $13.6M Add +349.2%
MUB iShares National Muni Bond E 0.19% 122,972 $13.0M Add +125.1%
VIG Vanguard Dividend Apprec ETF 0.19% 65,419 $12.7M Add +17.5%
XLF SS Financial Select Sector 0.19% 249,290 $12.4M Reduce -22.6%
NFLX Netflix Inc. 0.19% 13,269 $12.4M Add +18.3%
ABBV Abbvie Inc. 0.19% 59,033 $12.4M Add +19.9%
BLK BlackRock Inc. 0.19% 13,046 $12.3M Add +2.9%
BSX Boston Scientific Corp. 0.18% 120,420 $12.1M Add +12.0%
IUS Invesco Rafi Strategic US Et 0.18% 243,358 $12.0M Reduce -14.9%
SJNK SS SPDR BB St Hi Yield ETF 0.18% 474,980 $12.0M Add +12.8%
SPGI S&P Global Inc. 0.18% 23,321 $11.8M Add +16.2%
PEP Pepsico Inc. 0.18% 78,105 $11.7M Add +18.9%
PLTR Palantir Technologies Inc. Class A 0.17% 137,086 $11.6M Reduce -9.8%
FAST Fastenal Co. 0.17% 148,627 $11.5M Add +7.5%

Show all 1,394 holdings

Options reported separately and not counted above: SPY puts ($4.0M), ZIM calls ($737K), SOXL calls ($73K).

Other holdings (2): bonds, preferreds, convertibles and warrants · $257K (not counted above)
SecurityClassShares / PrincipalValueChange
LYFT INC (LYFT 1.5 05/15/25) NOTE 1.500% 5/1 · principal 255,000$253KAdd +6.3%
LIBERTY INTERACTIVE LLC (LINTA 4 11/15/29) DEB 4.000%11/1 · principal 15,000$4KNo change

Total filed on the 13F, all lines: $6.7B.

Portfolio Sells Q4 2024 → Q1 2025

SPLV Invesco S&P 500 Low Volatili Reduce -68.0% 0.62% −1.56
IEFA iShares Core MSCI Eafe ETF Reduce -53.5% 1.04% −1.45
VGSH Vanguard Short-Term Treasury Reduce -25.7% 0.60% −0.36
VEA Vanguard Ftse Developed ETF Reduce -40.8% 0.40% −0.36
SPY SS SPDR S&P 500 ETF Trust-US Reduce -18.9% 0.65% −0.35
SPYG SS SPDR P S&P 500 Growth ETF Reduce -17.5% 0.60% −0.35
SPTI SS SPDR P Int Term TSY ETF Reduce -0.4% 1.93% −0.34
SPYM Ste STR SPDR PT S&P 500 ETF Reduce -27.3% 0.45% −0.33
SPSM SS SPDR P S&P 600 Small Cap Reduce -20.9% 0.47% −0.32
USIG iShares Broad Usd Investment Reduce -12.2% 0.88% −0.30
KORP American Century Diversified Reduce -70.5% 0.08% −0.23
VGIT Vanguard Intermediate-Term T Reduce -77.6% 0.05% −0.21
SPYV SS SPDR P S&P 500 Value ETF Reduce -40.1% 0.21% −0.21
IVW iShares S&P 500 Growth ETF Reduce -20.5% 0.31% −0.20
SPDW Ste STR SPDR PT DW Eu ETF Reduce -44.2% 0.16% −0.16
JMBS Janus Henderson Mortg Backed Reduce -73.4% 0.05% −0.16
JHMD John Hancock MF Dev Intl ETF Reduce -55.4% 0.11% −0.15
IUSB Ishr CR Unvrse Usd BD ETF-Ui Reduce -25.2% 0.24% −0.14
PTF Invesco Dorsey Wright Tech Reduce -44.7% 0.08% −0.14
CGDV Cap Group Dividend Value Reduce -43.3% 0.12% −0.13
VCIT Vanguard Int-Term Corporate Reduce -48.6% 0.10% −0.13
DGRW Wisdomtree U.S. Quality Divi Reduce -53.8% 0.07% −0.12
VOE Vngrd Mrngstr MD-Cap Val ETF Reduce -49.4% 0.08% −0.11
VBR Vngrd Mrngst SL-CP Val ETF-U Reduce -40.3% 0.09% −0.10
GTO Invesco Total Return Bond Et Reduce -72.4% 0.03% −0.10
SPSB SS SPDR P St C Corp. ETF Reduce -79.1% 0.02% −0.10
XLF SS Financial Select Sector Reduce -22.6% 0.19% −0.09
SCHD Schwab US DVD Equity ETF Reduce -4.8% 0.40% −0.09
VOOG Vanguard S&P 500 Growth ETF Reduce -0.1% 0.27% −0.08
USFR Wisdomtree Floating Rate Tre Reduce -24.7% 0.14% −0.08
XLC SS Comm Select Sector SPDR Reduce -26.2% 0.13% −0.08
AVUV Avantis US Small Cap Value Reduce -58.8% 0.04% −0.08
VOT Vngrd Mrngstr MC GRW ETF-Usd Reduce -43.6% 0.07% −0.08
IUS Invesco Rafi Strategic US Et Reduce -14.9% 0.18% −0.08
VOOV Vanguard S&P 500 Value ETF Reduce -9.9% 0.23% −0.07
BFC Bank First Corp. Reduce -9.2% 0.25% −0.07
VBK Van Morst SML-Cap Gro-Usd Inc. Reduce -29.8% 0.08% −0.07
XLV SS Health Care Select Sector Reduce -29.2% 0.10% −0.06
XLE SS Energy Select Sector Reduce -27.7% 0.12% −0.06
PSR Invesco Active US Real Estat Reduce -87.3% 0.01% −0.06
FEMS First Trust Emerging Markets Sold out 0.00% −0.06
QEFA STSR SPD MSC Eaf Stgfs-US Inc. Sold out 0.00% −0.05
SPEM State Street SP PTF Em ETF Reduce -39.8% 0.06% −0.05
IJR iShares Core S&P Small-Cap E Reduce -1.7% 0.15% −0.05
MDYV SS SPDR S&P 400 MC Val ETF Reduce -55.4% 0.03% −0.05
XLI SS Industrial Select Sector Reduce -27.0% 0.08% −0.05
SPMD SS SPDR P S&P 400 Midcap ETF Reduce -52.4% 0.03% −0.05
HTRB Hartford TTL RTRN BND ETF Sold out 0.00% −0.05
IFRA iShares US Infrastructure Reduce -70.2% 0.02% −0.05
CGGO Cap Group Global Growth Reduce -38.2% 0.05% −0.05

Portfolio Buys Q4 2024 → Q1 2025

ACWX iShares MSCI Acwi Ex US ETF Add +15313.1% 1.42% +1.41
IUSG iShares Core S&P U.S. Growth Add +114.0% 2.14% +0.82
DYNF Ishrs US E F R A ETF-Usd Inc. Add +240.8% 1.30% +0.82
QUAL iShares MSCI USA Quality Fac Add +161.4% 1.31% +0.68
BINC iShares Flex I A ETF-Usd Inc. Add +259.5% 0.92% +0.61
EFV iShares MSCI Eafe Value ETF Add +169.5% 0.94% +0.57
BND Vanguard Total Bond Market Add +172.8% 0.99% +0.56
FPEI First Trust Institutional PR New 0.40% +0.40
JAAA Janus Henderson Aaa Clo ETF Add +299.8% 0.54% +0.38
IUSV iShares Core S&P U.S. Value Add +33.6% 3.33% +0.33
GOVT iShares US Treasury Bond ETF Add +584.7% 0.40% +0.33
VO Vngrd Mrngstr MD-Cap ETF-Usd Add +166.7% 0.60% +0.32
EMXC iShares MSCI Emr MRK Ex Chna Add +165.3% 0.47% +0.25
SCHG Schwab US Large-Cap Growth Add +466.1% 0.31% +0.24
VB Vanguard Most SM-Cap ETF-Usd Add +116.3% 0.59% +0.24
EFG iShares MSCI Eafe Growth ETF Add +72.8% 0.67% +0.22
HEFA Isha Curr Hedged MSCI Eafe Add +1809.2% 0.21% +0.20
IYW iShares Ustechnology ETF Add +147.5% 0.43% +0.20
MTUM iShares MSCI USA Momentum Fa Add +200.5% 0.30% +0.18
QQQM Invesco Nasdaq 100 ETF Add +382.6% 0.23% +0.17
IAU iShares Gold Trust Add +349.2% 0.20% +0.16
MGK Vngrd Mrgstr MG CP GR ETF-Ui Add +47.1% 1.67% +0.16
VONG Vanguard Russell 1000 Growth New 0.15% +0.15
SCHV Schwab US Large-Cap Value Add +2843.8% 0.15% +0.14
SCHO Schwab Short-Term US Treas Add +92.2% 0.33% +0.13
VYM Vanguard High DVD Yield ETF Add +64.9% 0.43% +0.12
IGEB iShares Investment Grade SYS Add +1236.8% 0.13% +0.12
SUB iShares Short-Term National Add +1125.6% 0.12% +0.11
QLTY GMO U.S. Quality ETF Add +28.4% 2.23% +0.10
SCHX Schwab US Large-Cap ETF Add +315.1% 0.14% +0.10
BSV Vanguard Short-Term Bond ETF Add +351.8% 0.13% +0.10
VYMI Vanguard Int High DVD YLD Inc. Add +1476.4% 0.10% +0.09
MUB iShares National Muni Bond E Add +125.1% 0.19% +0.09
JPST JPMorgan Ultra-Short Income Add +1439.9% 0.10% +0.09
DFLV Dim US Large Cap Value ETF New 0.09% +0.09
VCSH Vanguard S/T Corp. Bond ETF Add +1446.1% 0.09% +0.08
DFGP Dimensional GLBL Core PL Fix Add +1319.7% 0.09% +0.08
IDEV iShares Core MSCI Dev MKTS New 0.08% +0.08
JNJ Johnson & Johnson Add +35.9% 0.34% +0.08
DFAI Dimensional International Co. New 0.08% +0.08
BKDV BNY Mellon Dynamic Value New 0.07% +0.07
PM Philip Morris International Add +24.0% 0.27% +0.07
IEMG iShares Core MSCI Emerging Add +32.3% 0.57% +0.07
VTV Vanguard Mrngstr Val ETF-Aui Add +35.4% 0.49% +0.06
FLRN SS SPDR BB Ig Float RT ETF Add +1204.3% 0.07% +0.06
VMBS Vanguard Mortgage-Backed Sec Add +40.6% 0.37% +0.06
SDY SS SPDR S&P Dividend ETF Add +175.5% 0.10% +0.06
AXON Axon Enterprise Inc. Add +160.5% 0.11% +0.06
HYG Ishr Ibx Usd Hiyld CB ETF-Ui Add +493.1% 0.07% +0.05
SPHY SS SPDR P High Yield ETF New 0.05% +0.05

Options Activity Q4 2024 → Q1 2025

ZIM Zim Integrated Shipping Serv call New 2,300,000 $737K

Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.

Notes & Other Activity Q4 2024 → Q1 2025

LYFT INC (LYFT 1.5 05/15/25) NOTE 1.500% 5/1 · principal Add +6.3% 255,000 $253K

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026Amended 2,317$16.1BVUG, IUSG, AAPL, QLTY, IUSV
Q1 2026 2,106$13.4BVUG, IUSG, QLTY, IUSV, AAPL
Q4 2025 1,939$12.5BVUG, QLTY, IUSG, IUSV, MGK
Q3 2025Amended 1,779$10.9BVUG, QLTY, IUSV, IUSG, MGK
Q2 2025 1,693$9.0BVUG, QLTY, IUSG, IUSV, VOO
Q1 2025 1,394$6.7BIUSV, VOO, VUG, IVV, AAPL
Q4 2024 1,145$5.6BVUG, VOO, IUSV, AAPL, IEFA
Q3 2024 825$4.5BVOO, IUSV, VUG, IEFA, UPS
Q2 2024 909$4.5BVOO, VUG, IUSV, IEFA, SPTI
Q1 2024 860$4.2BVOO, VUG, IUSV, SPTI, IEFA