Northstar Advisory Group, LLC
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 13, 2024), Northstar Advisory Group, LLC reported 91 stock positions worth $165.3 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 10.6% of the portfolio, followed by Microsoft (MSFT, 6.3%) and SS Financial Select Sector (XLF, 5.9%). Compared with Q4 2023, it opened 17 new positions, sold out of 20, added to 38 and reduced 27. The biggest buy was a new position in iShares S&P 500 Growth ETF (IVW) and the biggest sale an exit from SS Technology Select Sector (XLK).
- Most Recent 13F
- Q2 2026
- Location
- NORTHFIELD, NJ
- CIK
- 0001816000
- Portfolio Value
- $165.3M (Q1 2024)
- SEC Filing
- 0001951757-24-000475 ↗ filed May 13, 2024
Holdings Value
Holdings 91 stocks · $165.3M
| IVV iShares Core S&P 500 ETF | 10.58% | 33,443 | $17.5M | Reduce -14.4% |
| MSFT Microsoft Corp. | 6.34% | 25,394 | $10.5M | Add +58.1% |
| XLF SS Financial Select Sector | 5.85% | 232,168 | $9.7M | Reduce -1.7% |
| NVDA Nvidia Corp. | 4.26% | 7,929 | $7.0M | Add +24.8% |
| AMZN Amazon.com Inc. | 3.66% | 31,895 | $6.0M | Add +64.8% |
| IVW iShares S&P 500 Growth ETF | 3.18% | 61,967 | $5.2M | New |
| VOO Vanguard S&P 500 ETF | 3.10% | 10,700 | $5.1M | Add +12.4% |
| AAPL Apple Inc. | 3.07% | 27,502 | $5.1M | Reduce -5.8% |
| IGSB iShares 1-5Y Inv Grade Corp. | 2.67% | 86,483 | $4.4M | Reduce -39.1% |
| XLI SS Industrial Select Sector | 2.59% | 34,096 | $4.3M | Add +38.7% |
| AGG iShares Core U.S. Aggregate | 2.38% | 40,748 | $3.9M | Reduce -29.6% |
| MRK Merck & Co. Inc. | 2.33% | 29,592 | $3.9M | Add +1021.3% |
| XLP SS Consumer Staples Sel Sect | 2.28% | 48,759 | $3.8M | Reduce -28.5% |
| IJH iShares Core S&P Midcap ETF | 2.23% | 61,683 | $3.7M | Reduce -63.5% |
| SOXX iShares Semiconductor ETF | 2.19% | 16,590 | $3.6M | Add +9.1% |
| XLE SS Energy Select Sector | 2.08% | 36,385 | $3.4M | Add +109.4% |
| NFLX Netflix Inc. | 2.07% | 5,592 | $3.4M | Add +16.4% |
| CRM Salesforce Inc. | 1.74% | 10,444 | $2.9M | Add +144.3% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 1.73% | 28,977 | $2.9M | Add +5.3% |
| SYY Sysco Corp. | 1.70% | 37,336 | $2.8M | New |
| MSI Motorola Solutions Inc. | 1.54% | 7,052 | $2.5M | Add +26.5% |
| BRX Brixmor Property Group Inc. | 1.43% | 105,997 | $2.4M | New |
| XOM Exxon Mobil Corp. | 1.41% | 19,725 | $2.3M | Add +6.3% |
| AXP American Express Co. | 1.40% | 9,652 | $2.3M | Add +471.5% |
| IEMG iShares Core MSCI Emerging | 1.31% | 40,553 | $2.2M | New |
| TOL Toll Brothers Inc. | 1.29% | 16,848 | $2.1M | Add +20.0% |
| HD Home Depot Inc. | 1.23% | 5,857 | $2.0M | Add +67.8% |
| SYK Stryker Corp. | 1.19% | 5,934 | $2.0M | Add +719.6% |
| ORCL Oracle Corp. | 1.16% | 16,418 | $1.9M | Add +170.3% |
| GOOGL Alphabet Inc. Class A | 1.02% | 9,907 | $1.7M | Reduce -55.7% |
| GS Goldman Sachs Group Inc. | 1.02% | 3,689 | $1.7M | New |
| META Meta Platforms Inc. Class A | 0.86% | 3,004 | $1.4M | Add +7.8% |
| DKNG Draftkings Inc. Class A | 0.77% | 28,905 | $1.3M | New |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.76% | 2,424 | $1.3M | New |
| XLB SS Materials Select Sector | 0.76% | 13,644 | $1.3M | New |
| SMH Vaneck Semiconductor ETF | 0.69% | 5,211 | $1.1M | Reduce -29.2% |
| TTD Trade Desk Inc./the Class A filed as THE TRADE DESK INC | 0.68% | 12,587 | $1.1M | New |
| UBER Uber Technologies Inc. | 0.62% | 15,125 | $1.0M | New |
| PFF iShares Preferred & Income S | 0.61% | 32,359 | $1.0M | Add +8.4% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.58% | 2,797 | $962K | Reduce -2.8% |
| VDE Vanguard Energy ETF | 0.57% | 7,136 | $941K | Add +78.3% |
| XLV SS Health Care Select Sector | 0.55% | 6,394 | $916K | Reduce -85.3% |
| XEXGX Eaton Vance Tax-Managed Glob | 0.52% | 103,121 | $855K | Add +1.3% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.47% | 4,850 | $781K | Reduce -0.7% |
| TSLA Tesla Inc. | 0.44% | 4,248 | $731K | Reduce -45.8% |
| VEA Vanguard Ftse Developed ETF | 0.44% | 14,471 | $728K | Add +0.0% |
| VLO Valero Energy Corp. | 0.40% | 4,166 | $662K | Reduce -1.2% |
| IJR iShares Core S&P Small-Cap E | 0.40% | 6,041 | $662K | Reduce -90.0% |
| PEP Pepsico Inc. | 0.39% | 3,622 | $645K | Add +10.8% |
| NEE Nextera Energy Inc. | 0.37% | 8,284 | $618K | Add +72.6% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.37% | 1 | $616K | No change |
| VZ Verizon Communications Inc. | 0.37% | 15,433 | $614K | Add +23.4% |
| SO The Southern Co. | 0.36% | 7,594 | $594K | Add +2.5% |
| PG The Procter & Gamble Co. | 0.34% | 3,416 | $567K | Add +3.5% |
| MO Altria Group Inc. | 0.34% | 12,593 | $563K | Add +11.3% |
| TGT Target Corp. | 0.32% | 3,184 | $523K | New |
| BLK BlackRock Finance Inc. | 0.30% | 626 | $494K | Add +23.7% |
| HSY The Hershey Co. | 0.30% | 2,442 | $489K | Reduce -30.4% |
| MGM MGM Resorts International | 0.29% | 11,540 | $471K | Reduce -76.2% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.28% | 2,821 | $469K | Add +1.4% |
| QYLD Global X Nasd 100 Cov Call | 0.27% | 25,291 | $446K | Add +5.2% |
| PM Philip Morris International | 0.27% | 4,409 | $439K | Add +11.9% |
| CVX Chevron Corp. | 0.26% | 2,611 | $432K | Add +9.0% |
| GOOG Alphabet Inc. Class C | 0.26% | 2,482 | $426K | Reduce -11.9% |
| PGX Invesco Preferred ETF | 0.26% | 36,714 | $423K | Add +4.9% |
| MMM 3M Co. | 0.23% | 3,939 | $383K | Add +10.7% |
| JPM JPMorgan Chase & Co. | 0.23% | 1,918 | $379K | No change |
| EFA iShares MSCI Eafe ETF | 0.22% | 4,565 | $366K | No change |
| PEG Public Service Enterprise GP | 0.22% | 4,970 | $366K | Add +0.0% |
| OKE Oneok Inc. | 0.22% | 4,488 | $359K | Reduce -4.3% |
| LIN Linde PLC | 0.21% | 823 | $354K | Reduce -72.8% |
| AMAT Applied Materials Inc. | 0.21% | 1,645 | $339K | New |
| LLY Eli Lilly & Co. | 0.20% | 439 | $339K | Reduce -10.8% |
| CAT Caterpillar Inc. | 0.20% | 955 | $336K | No change |
| KLAC KLA Corp. | 0.18% | 419 | $298K | No change |
| VAW Vanguard Materials ETF | 0.17% | 1,426 | $288K | New |
| MAR Marriott International Class A | 0.17% | 1,209 | $287K | No change |
| V Visa Inc. Class A | 0.17% | 1,018 | $284K | Reduce -0.9% |
| CTAS Cintas Corp. | 0.17% | 398 | $277K | Reduce -0.8% |
| MCK McKesson Corp. | 0.17% | 495 | $275K | No change |
| MCD McDonald's Corp. | 0.16% | 961 | $258K | Reduce -43.9% |
| CSX CSX Corp. | 0.15% | 7,234 | $250K | No change |
| DUK Duke Energy Corp. | 0.15% | 2,365 | $244K | No change |
| CLX Clorox Company | 0.14% | 1,659 | $235K | New |
| VB Vanguard Most SM-Cap ETF-Usd | 0.14% | 1,039 | $232K | Reduce -2.3% |
| QQQ Invesco QQQ Trust Series 1 | 0.14% | 526 | $232K | Reduce -91.8% |
| BSV Vanguard Short-Term Bond ETF | 0.14% | 2,973 | $227K | Reduce -0.7% |
| VWO Vanguard Ftse Emerging Marke | 0.14% | 5,143 | $223K | Add +0.4% |
| MPC Marathon Petroleum Corp. | 0.13% | 1,175 | $215K | New |
| DVY iShares Select Dividend ETF | 0.13% | 1,705 | $211K | New |
| PBF PBF Energy Inc. Class A | 0.12% | 4,019 | $200K | New |
Portfolio Sells Q4 2023 → Q1 2024
| XLK SS Technology Select Sector | Sold out | 0.00% | −4.80 |
| IJR iShares Core S&P Small-Cap E | Reduce -90.0% | 0.40% | −3.48 |
| IJH iShares Core S&P Midcap ETF | Reduce -63.5% | 2.23% | −3.33 |
| XLV SS Health Care Select Sector | Reduce -85.3% | 0.55% | −2.96 |
| XLY SS Consumer Disc Select Sect | Sold out | 0.00% | −2.77 |
| IGSB iShares 1-5Y Inv Grade Corp. | Reduce -39.1% | 2.67% | −1.66 |
| IGV iShares Expanded Tech-Softwa | Sold out | 0.00% | −1.48 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -91.8% | 0.14% | −1.42 |
| IWM iShares Russell 2000 ETF | Sold out | 0.00% | −1.32 |
| AGG iShares Core U.S. Aggregate | Reduce -29.6% | 2.38% | −1.04 |
| MGM MGM Resorts International | Reduce -76.2% | 0.29% | −1.00 |
| SWK Stanley Black & Decker Inc. | Sold out | 0.00% | −0.90 |
| PCAR Paccar Inc. | Sold out | 0.00% | −0.86 |
| GOOGL Alphabet Inc. Class A | Reduce -55.7% | 1.02% | −0.84 |
| GPN Global Payments Inc. | Sold out | 0.00% | −0.76 |
| TSLA Tesla Inc. | Reduce -45.8% | 0.44% | −0.72 |
| AVGO Broadcom Inc. | Sold out | 0.00% | −0.67 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Sold out | 0.00% | −0.65 |
| XLP SS Consumer Staples Sel Sect | Reduce -28.5% | 2.28% | −0.64 |
| CMCSA Comcast Corp. Class A | Sold out | 0.00% | −0.60 |
| LIN Linde PLC | Reduce -72.8% | 0.21% | −0.52 |
| IVV iShares Core S&P 500 ETF | Reduce -14.4% | 10.58% | −0.52 |
| XLC SS Comm Select Sector SPDR | Sold out | 0.00% | −0.27 |
| AAPL Apple Inc. | Reduce -5.8% | 3.07% | −0.27 |
| ADBE Adobe Inc. | Sold out | 0.00% | −0.18 |
| BIV Vanguard Intermediate-Term B | Sold out | 0.00% | −0.17 |
| GLD SPDR Gold Shares | Sold out | 0.00% | −0.16 |
| EA Electronic Arts Inc. | Sold out | 0.00% | −0.16 |
| LMT Lockheed Martin Corp. | Sold out | 0.00% | −0.15 |
| MCD McDonald's Corp. | Reduce -43.9% | 0.16% | −0.15 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Sold out | 0.00% | −0.15 |
| JNJ Johnson & Johnson | Sold out | 0.00% | −0.14 |
| VPU Vanguard Utilities ETF | Sold out | 0.00% | −0.13 |
| O Realty Income Corp. | Sold out | 0.00% | −0.12 |
| HSY The Hershey Co. | Reduce -30.4% | 0.30% | −0.09 |
| SMH Vaneck Semiconductor ETF | Reduce -29.2% | 0.69% | −0.07 |
| BSV Vanguard Short-Term Bond ETF | Reduce -0.7% | 0.14% | +0.00 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -2.3% | 0.14% | +0.01 |
| V Visa Inc. Class A | Reduce -0.9% | 0.17% | +0.01 |
| GOOG Alphabet Inc. Class C | Reduce -11.9% | 0.26% | +0.02 |
| OKE Oneok Inc. | Reduce -4.3% | 0.22% | +0.02 |
| CTAS Cintas Corp. | Reduce -0.8% | 0.17% | +0.02 |
| LLY Eli Lilly & Co. | Reduce -10.8% | 0.20% | +0.03 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -0.7% | 0.47% | +0.04 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -2.8% | 0.58% | +0.05 |
| VLO Valero Energy Corp. | Reduce -1.2% | 0.40% | +0.07 |
| XLF SS Financial Select Sector | Reduce -1.7% | 5.85% | +0.58 |
Portfolio Buys Q4 2023 → Q1 2024
| IVW iShares S&P 500 Growth ETF | New | 3.18% | +3.18 |
| MSFT Microsoft Corp. | Add +58.1% | 6.34% | +2.74 |
| NVDA Nvidia Corp. | Add +24.8% | 4.26% | +2.39 |
| MRK Merck & Co. Inc. | Add +1021.3% | 2.33% | +2.16 |
| AMZN Amazon.com Inc. | Add +64.8% | 3.66% | +1.91 |
| SYY Sysco Corp. | New | 1.70% | +1.70 |
| BRX Brixmor Property Group Inc. | New | 1.43% | +1.43 |
| IEMG iShares Core MSCI Emerging | New | 1.31% | +1.31 |
| XLE SS Energy Select Sector | Add +109.4% | 2.08% | +1.21 |
| AXP American Express Co. | Add +471.5% | 1.40% | +1.21 |
| CRM Salesforce Inc. | Add +144.3% | 1.74% | +1.07 |
| SYK Stryker Corp. | Add +719.6% | 1.19% | +1.06 |
| GS Goldman Sachs Group Inc. | New | 1.02% | +1.02 |
| XLI SS Industrial Select Sector | Add +38.7% | 2.59% | +0.92 |
| ORCL Oracle Corp. | Add +170.3% | 1.16% | +0.78 |
| DKNG Draftkings Inc. Class A | New | 0.77% | +0.77 |
| SPY SS SPDR S&P 500 ETF Trust-US | New | 0.76% | +0.76 |
| XLB SS Materials Select Sector | New | 0.76% | +0.76 |
| NFLX Netflix Inc. | Add +16.4% | 2.07% | +0.68 |
| TTD Trade Desk Inc./the Class A | New | 0.68% | +0.68 |
| VOO Vanguard S&P 500 ETF | Add +12.4% | 3.10% | +0.62 |
| UBER Uber Technologies Inc. | New | 0.62% | +0.62 |
| HD Home Depot Inc. | Add +67.8% | 1.23% | +0.51 |
| MSI Motorola Solutions Inc. | Add +26.5% | 1.54% | +0.50 |
| SOXX iShares Semiconductor ETF | Add +9.1% | 2.19% | +0.45 |
| TOL Toll Brothers Inc. | Add +20.0% | 1.29% | +0.43 |
| TGT Target Corp. | New | 0.32% | +0.32 |
| XOM Exxon Mobil Corp. | Add +6.3% | 1.41% | +0.31 |
| VDE Vanguard Energy ETF | Add +78.3% | 0.57% | +0.29 |
| META Meta Platforms Inc. Class A | Add +7.8% | 0.86% | +0.28 |
| AMAT Applied Materials Inc. | New | 0.21% | +0.21 |
| NEE Nextera Energy Inc. | Add +72.6% | 0.37% | +0.20 |
| TJX TJX Companies Inc. | Add +5.3% | 1.73% | +0.20 |
| VAW Vanguard Materials ETF | New | 0.17% | +0.17 |
| CLX Clorox Company | New | 0.14% | +0.14 |
| MPC Marathon Petroleum Corp. | New | 0.13% | +0.13 |
| DVY iShares Select Dividend ETF | New | 0.13% | +0.13 |
| PBF PBF Energy Inc. Class A | New | 0.12% | +0.12 |
| VZ Verizon Communications Inc. | Add +23.4% | 0.37% | +0.09 |
| MO Altria Group Inc. | Add +11.3% | 0.34% | +0.07 |
| PFF iShares Preferred & Income S | Add +8.4% | 0.61% | +0.06 |
| PEP Pepsico Inc. | Add +10.8% | 0.39% | +0.06 |
| PG The Procter & Gamble Co. | Add +3.5% | 0.34% | +0.06 |
| BLK BlackRock Finance Inc. | Add +23.7% | 0.30% | +0.05 |
| SO The Southern Co. | Add +2.5% | 0.36% | +0.05 |
| XEXGX Eaton Vance Tax-Managed Glob | Add +1.3% | 0.52% | +0.05 |
| CVX Chevron Corp. | Add +9.0% | 0.26% | +0.05 |
| PM Philip Morris International | Add +11.9% | 0.27% | +0.04 |
| PEG Public Service Enterprise GP | Add +0.0% | 0.22% | +0.04 |
| VEA Vanguard Ftse Developed ETF | Add +0.0% | 0.44% | +0.03 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 118 | $321.7M | SPYM, IGSB, NVDA, SHY, GOOGL |
| Q1 2026 | 112 | $262.1M | SPYM, IGSB, NVDA, SHY, IEF |
| Q4 2025 | 111 | $281.5M | IEF, NVDA, IGSB, MSFT, IVV |
| Q3 2025 | 111 | $245.0M | NVDA, MSFT, IVV, IGSB, XLF |
| Q2 2025 | 100 | $204.9M | XLF, NVDA, MSFT, IVV, AMZN |
| Q1 2025 | 94 | $153.1M | XLF, SPLV, NVDA, AAPL, IVV |
| Q4 2024 | 102 | $196.4M | IVV, XLF, NVDA, AAPL, MSFT |
| Q3 2024 | 97 | $192.5M | MSFT, IVV, XLF, NVDA, AAPL |
| Q2 2024 | 95 | $173.9M | IVV, MSFT, NVDA, AAPL, XLF |
| Q1 2024 | 91 | $165.3M | IVV, MSFT, XLF, NVDA, AMZN |