Northstar Advisory Group, LLC
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 13, 2025), Northstar Advisory Group, LLC reported 102 stock positions worth $196.4 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 8.6% of the portfolio, followed by SS Financial Select Sector (XLF, 7.4%) and Nvidia (NVDA, 4.9%). Compared with Q3 2024, it opened 15 new positions, sold out of 10, added to 42 and reduced 40. The biggest buy was iShares Core S&P 500 ETF (IVV, shares +45%) and the biggest sale iShares Core S&P Midcap ETF (IJH, shares −95%).
- Most Recent 13F
- Q2 2026
- Location
- NORTHFIELD, NJ
- CIK
- 0001816000
- Portfolio Value
- $196.4M (Q4 2024)
- SEC Filing
- 0001951757-25-000009 ↗ filed Jan 13, 2025
Holdings Value
Holdings 102 stocks · $196.4M
| IVV iShares Core S&P 500 ETF | 8.65% | 28,856 | $17.0M | Add +45.3% |
| XLF SS Financial Select Sector | 7.44% | 302,498 | $14.6M | Add +25.2% |
| NVDA Nvidia Corp. | 4.86% | 71,077 | $9.5M | Reduce -10.6% |
| AAPL Apple Inc. | 4.44% | 34,795 | $8.7M | Add +2.6% |
| MSFT Microsoft Corp. | 4.24% | 19,765 | $8.3M | Reduce -30.0% |
| AMZN Amazon.com Inc. | 4.15% | 37,182 | $8.2M | Add +72.5% |
| GLW Corning Inc. | 3.00% | 123,808 | $5.9M | Add +258.4% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 2.57% | 66,798 | $5.1M | Add +48.4% |
| IGV iShares Expanded Tech-Softwa | 2.47% | 48,436 | $4.8M | New |
| IVW iShares S&P 500 Growth ETF | 2.34% | 45,230 | $4.6M | Reduce -22.7% |
| GOOGL Alphabet Inc. Class A | 2.30% | 23,855 | $4.5M | Add +44.6% |
| META Meta Platforms Inc. Class A | 2.24% | 7,525 | $4.4M | Add +63.0% |
| GS Goldman Sachs Group Inc. | 2.06% | 7,078 | $4.1M | Add +67.1% |
| VOO Vanguard S&P 500 ETF | 2.06% | 7,505 | $4.0M | Add +9.7% |
| NFLX Netflix Inc. | 2.05% | 4,517 | $4.0M | Add +0.4% |
| CRM Salesforce Inc. | 1.70% | 10,001 | $3.3M | Add +7.2% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.63% | 7,063 | $3.2M | Reduce -22.2% |
| ORCL Oracle Corp. | 1.63% | 19,153 | $3.2M | Add +2.2% |
| MTB M & T Bank Corp. filed as M & T BK CORP | 1.62% | 16,935 | $3.2M | Add +10.6% |
| AXP American Express Co. | 1.56% | 10,332 | $3.1M | Add +1.4% |
| TSLA Tesla Inc. | 1.50% | 7,293 | $2.9M | Add +5.2% |
| IGSB iShares 1-5Y Inv Grade Corp. | 1.48% | 56,094 | $2.9M | Add +38.4% |
| HD Home Depot Inc. | 1.41% | 7,138 | $2.8M | Add +50.9% |
| AGG iShares Core U.S. Aggregate | 1.37% | 27,820 | $2.7M | Add +7.0% |
| SYY Sysco Corp. | 1.34% | 34,337 | $2.6M | Reduce -5.6% |
| SBUX Starbucks Corp. | 1.25% | 26,975 | $2.5M | Add +227.4% |
| MMM 3M Co. | 1.24% | 18,829 | $2.4M | Add +27.3% |
| MRVL Marvell Technology Inc. | 1.23% | 21,904 | $2.4M | New |
| SYK Stryker Corp. | 1.21% | 6,623 | $2.4M | Add +3.8% |
| XOM Exxon Mobil Corp. | 1.09% | 19,840 | $2.1M | Reduce -0.3% |
| MSI Motorola Solutions Inc. | 0.96% | 4,097 | $1.9M | Add +3.3% |
| BRX Brixmor Property Group Inc. | 0.96% | 67,548 | $1.9M | Reduce -3.5% |
| XLV SS Health Care Select Sector | 0.94% | 13,488 | $1.9M | Reduce -60.0% |
| XLI SS Industrial Select Sector | 0.92% | 13,700 | $1.8M | Add +59.7% |
| TFC Truist Financial Corp. | 0.84% | 38,039 | $1.7M | Add +13.7% |
| EA Electronic Arts Inc. | 0.80% | 10,780 | $1.6M | New |
| SHW The Sherwin-Williams Co. | 0.68% | 3,951 | $1.3M | Reduce -28.9% |
| EBAY eBay Inc. | 0.65% | 20,698 | $1.3M | Add +70.0% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.63% | 10,179 | $1.2M | Reduce -17.3% |
| BKR Baker Hughes Co. | 0.60% | 28,767 | $1.2M | New |
| KMB Kimberly-Clark Corp. | 0.59% | 8,859 | $1.2M | Reduce -17.0% |
| AVGO Broadcom Inc. | 0.57% | 4,868 | $1.1M | New |
| PFF iShares Preferred & Income S | 0.51% | 31,961 | $1.0M | Reduce -0.2% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.49% | 2,352 | $965K | Reduce -5.9% |
| XLY SS Consumer Disc Select Sect | 0.48% | 4,162 | $934K | New |
| NEE Nextera Energy Inc. | 0.47% | 12,948 | $928K | Reduce -0.7% |
| IJR iShares Core S&P Small-Cap E | 0.47% | 8,030 | $925K | Add +28.4% |
| KMI Kinder Morgan Inc. | 0.44% | 31,359 | $859K | Add +2.6% |
| XLE SS Energy Select Sector | 0.43% | 9,970 | $854K | Add +5.9% |
| XEXGX Eaton Vance Tax-Managed Glob | 0.41% | 99,302 | $811K | Reduce -5.2% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.41% | 4,758 | $806K | Reduce -0.8% |
| XLC SS Comm Select Sector SPDR | 0.41% | 8,230 | $797K | New |
| BLK BlackRock Inc. | 0.36% | 699 | $717K | Add +11.5% |
| VEA Vanguard Ftse Developed ETF | 0.35% | 14,469 | $692K | Reduce -0.3% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.35% | 1 | $681K | No change |
| SO The Southern Co. | 0.34% | 8,206 | $676K | Add +6.5% |
| MO Altria Group Inc. | 0.32% | 12,178 | $637K | Reduce -0.5% |
| KO The Coca-Cola Co. | 0.31% | 9,852 | $613K | Reduce -76.4% |
| VZ Verizon Communications Inc. | 0.31% | 15,045 | $602K | Reduce -2.5% |
| PG The Procter & Gamble Co. | 0.30% | 3,524 | $591K | Reduce -30.4% |
| CHRW C.H. Robinson Worldwide Inc. | 0.30% | 5,680 | $587K | New |
| JPM JPMorgan Chase & Co. | 0.30% | 2,429 | $582K | Add +0.4% |
| SHV iShares 0-1 Year Treasury Bo | 0.29% | 5,205 | $573K | New |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.29% | 2,554 | $561K | Reduce -7.1% |
| WMB Williams Cos Inc. | 0.28% | 10,134 | $548K | Add +3.0% |
| DUK Duke Energy Corp. | 0.28% | 5,029 | $542K | Reduce -0.5% |
| VLO Valero Energy Corp. | 0.26% | 4,150 | $509K | Reduce -0.2% |
| JNJ Johnson & Johnson | 0.26% | 3,478 | $503K | Reduce -76.7% |
| V Visa Inc. Class A | 0.24% | 1,515 | $479K | Add +47.1% |
| GOOG Alphabet Inc. Class C | 0.24% | 2,482 | $473K | No change |
| PM Philip Morris International | 0.23% | 3,789 | $456K | Reduce -0.1% |
| OKE Oneok Inc. | 0.23% | 4,488 | $451K | No change |
| XLP SS Consumer Staples Sel Sect | 0.22% | 5,522 | $434K | Reduce -76.9% |
| PEG Public Service Enterprise GP | 0.21% | 4,983 | $421K | Add +0.2% |
| QYLD Global X Nasd 100 Cov Call | 0.21% | 22,519 | $410K | Reduce -11.0% |
| CVX Chevron Corp. | 0.19% | 2,596 | $376K | Reduce -0.4% |
| PGX Invesco Preferred ETF | 0.18% | 31,267 | $361K | Reduce -13.1% |
| IJH iShares Core S&P Midcap ETF | 0.18% | 5,685 | $354K | Reduce -95.3% |
| CSX CSX Corp. | 0.17% | 10,620 | $343K | Add +0.0% |
| LLY Eli Lilly & Co. | 0.17% | 436 | $337K | Reduce -0.2% |
| CAT Caterpillar Inc. | 0.17% | 912 | $331K | Reduce -1.3% |
| EFA iShares MSCI Eafe ETF | 0.16% | 4,277 | $323K | Add +58.7% |
| MCD McDonald's Corp. | 0.16% | 1,112 | $322K | Add +11.7% |
| QQQ Invesco QQQ Trust Series 1 | 0.16% | 627 | $321K | Reduce -92.6% |
| PLTR Palantir Technologies Inc. Class A | 0.16% | 4,196 | $317K | New |
| D Dominion Energy Inc. | 0.15% | 5,557 | $299K | Reduce -0.6% |
| FIX Comfort Systems USA Inc. | 0.15% | 693 | $294K | Reduce -52.2% |
| BX Blackstone Inc. | 0.14% | 1,559 | $269K | No change |
| MRK Merck & Co. Inc. | 0.13% | 2,593 | $258K | Reduce -3.5% |
| VDE Vanguard Energy ETF | 0.13% | 2,071 | $251K | Add +8.0% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.13% | 1,045 | $251K | Add +0.2% |
| IWB iShares Russell 1000 ETF | 0.13% | 774 | $249K | New |
| PWR Quanta Services Inc. | 0.13% | 777 | $246K | Reduce -79.3% |
| BSV Vanguard Short-Term Bond ETF | 0.12% | 3,027 | $234K | Reduce -0.2% |
| WMT Walmart Inc. | 0.12% | 2,557 | $231K | Add +2.0% |
| DVY iShares Select Dividend ETF | 0.12% | 1,720 | $226K | Add +0.2% |
| VWO Vanguard Ftse Emerging Marke | 0.11% | 5,107 | $225K | Reduce -0.4% |
| IWR iShares Russell Mid-Cap ETF | 0.11% | 2,433 | $215K | New |
| O Realty Income Corp. | 0.11% | 3,885 | $207K | No change |
| FLOT iShares Floating Rate Bond E | 0.10% | 4,017 | $204K | New |
Options reported separately and not counted above: INVESCO QQQ TR puts ($256K).
Portfolio Sells Q3 2024 → Q4 2024
| IJH iShares Core S&P Midcap ETF | Reduce -95.3% | 0.18% | −3.74 |
| NOBL Proshares S&P 500 Dividend A | Sold out | 0.00% | −3.61 |
| MSFT Microsoft Corp. | Reduce -30.0% | 4.24% | −2.07 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -92.6% | 0.16% | −1.98 |
| XLV SS Health Care Select Sector | Reduce -60.0% | 0.94% | −1.75 |
| KDP Keurig Dr Pepper Inc. | Sold out | 0.00% | −1.48 |
| KO The Coca-Cola Co. | Reduce -76.4% | 0.31% | −1.24 |
| SOXX iShares Semiconductor ETF | Sold out | 0.00% | −1.08 |
| JNJ Johnson & Johnson | Reduce -76.7% | 0.26% | −1.00 |
| IVE iShares S&P 500 Value ETF | Sold out | 0.00% | −0.87 |
| PFE Pfizer Inc. | Sold out | 0.00% | −0.84 |
| XLP SS Consumer Staples Sel Sect | Reduce -76.9% | 0.22% | −0.81 |
| IVW iShares S&P 500 Growth ETF | Reduce -22.7% | 2.34% | −0.57 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -22.2% | 1.63% | −0.54 |
| PWR Quanta Services Inc. | Reduce -79.3% | 0.13% | −0.46 |
| SHW The Sherwin-Williams Co. | Reduce -28.9% | 0.68% | −0.42 |
| MHK Mohawk Industries Inc. | Sold out | 0.00% | −0.23 |
| KMB Kimberly-Clark Corp. | Reduce -17.0% | 0.59% | −0.20 |
| HSY The Hershey Co. | Sold out | 0.00% | −0.19 |
| NVDA Nvidia Corp. | Reduce -10.6% | 4.86% | −0.16 |
| PG The Procter & Gamble Co. | Reduce -30.4% | 0.30% | −0.15 |
| FIX Comfort Systems USA Inc. | Reduce -52.2% | 0.15% | −0.14 |
| MPC Marathon Petroleum Corp. | Sold out | 0.00% | −0.14 |
| SYY Sysco Corp. | Reduce -5.6% | 1.34% | −0.14 |
| XOM Exxon Mobil Corp. | Reduce -0.3% | 1.09% | −0.13 |
| TJX TJX Companies Inc. | Reduce -17.3% | 0.63% | −0.13 |
| ECL Ecolab Inc. | Sold out | 0.00% | −0.12 |
| NKE Nike Inc. Class B | Sold out | 0.00% | −0.11 |
| NEE Nextera Energy Inc. | Reduce -0.7% | 0.47% | −0.10 |
| XEXGX Eaton Vance Tax-Managed Glob | Reduce -5.2% | 0.41% | −0.06 |
| BRX Brixmor Property Group Inc. | Reduce -3.5% | 0.96% | −0.06 |
| VZ Verizon Communications Inc. | Reduce -2.5% | 0.31% | −0.05 |
| PGX Invesco Preferred ETF | Reduce -13.1% | 0.18% | −0.05 |
| VEA Vanguard Ftse Developed ETF | Reduce -0.3% | 0.35% | −0.05 |
| PFF iShares Preferred & Income S | Reduce -0.2% | 0.51% | −0.04 |
| VLO Valero Energy Corp. | Reduce -0.2% | 0.26% | −0.03 |
| IBM Intl Business Machines Corp. | Reduce -7.1% | 0.29% | −0.03 |
| LLY Eli Lilly & Co. | Reduce -0.2% | 0.17% | −0.03 |
| QYLD Global X Nasd 100 Cov Call | Reduce -11.0% | 0.21% | −0.03 |
| MRK Merck & Co. Inc. | Reduce -3.5% | 0.13% | −0.03 |
| DUK Duke Energy Corp. | Reduce -0.5% | 0.28% | −0.03 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -0.8% | 0.41% | −0.03 |
| CAT Caterpillar Inc. | Reduce -1.3% | 0.17% | −0.02 |
| D Dominion Energy Inc. | Reduce -0.6% | 0.15% | −0.02 |
| VWO Vanguard Ftse Emerging Marke | Reduce -0.4% | 0.11% | −0.01 |
| CVX Chevron Corp. | Reduce -0.4% | 0.19% | −0.01 |
| PM Philip Morris International | Reduce -0.1% | 0.23% | −0.01 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -5.9% | 0.49% | −0.01 |
| BSV Vanguard Short-Term Bond ETF | Reduce -0.2% | 0.12% | −0.00 |
| MO Altria Group Inc. | Reduce -0.5% | 0.32% | −0.00 |
Portfolio Buys Q3 2024 → Q4 2024
| IVV iShares Core S&P 500 ETF | Add +45.3% | 8.65% | +2.70 |
| IGV iShares Expanded Tech-Softwa | New | 2.47% | +2.47 |
| GLW Corning Inc. | Add +258.4% | 3.00% | +2.19 |
| AMZN Amazon.com Inc. | Add +72.5% | 4.15% | +2.07 |
| XLF SS Financial Select Sector | Add +25.2% | 7.44% | +1.75 |
| MRVL Marvell Technology Inc. | New | 1.23% | +1.23 |
| GS Goldman Sachs Group Inc. | Add +67.1% | 2.06% | +0.97 |
| GOOGL Alphabet Inc. Class A | Add +44.6% | 2.30% | +0.88 |
| META Meta Platforms Inc. Class A | Add +63.0% | 2.24% | +0.87 |
| SBUX Starbucks Corp. | Add +227.4% | 1.25% | +0.84 |
| EA Electronic Arts Inc. | New | 0.80% | +0.80 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Add +48.4% | 2.57% | +0.69 |
| BKR Baker Hughes Co. | New | 0.60% | +0.60 |
| AVGO Broadcom Inc. | New | 0.57% | +0.57 |
| TSLA Tesla Inc. | Add +5.2% | 1.50% | +0.56 |
| XLY SS Consumer Disc Select Sect | New | 0.48% | +0.48 |
| HD Home Depot Inc. | Add +50.9% | 1.41% | +0.42 |
| XLC SS Comm Select Sector SPDR | New | 0.41% | +0.41 |
| NFLX Netflix Inc. | Add +0.4% | 2.05% | +0.39 |
| CRM Salesforce Inc. | Add +7.2% | 1.70% | +0.38 |
| IGSB iShares 1-5Y Inv Grade Corp. | Add +38.4% | 1.48% | +0.37 |
| AAPL Apple Inc. | Add +2.6% | 4.44% | +0.33 |
| XLI SS Industrial Select Sector | Add +59.7% | 0.92% | +0.32 |
| CHRW C.H. Robinson Worldwide Inc. | New | 0.30% | +0.30 |
| SHV iShares 0-1 Year Treasury Bo | New | 0.29% | +0.29 |
| EBAY eBay Inc. | Add +70.0% | 0.65% | +0.24 |
| MTB M & T Bank Corp. | Add +10.6% | 1.62% | +0.20 |
| MMM 3M Co. | Add +27.3% | 1.24% | +0.19 |
| VOO Vanguard S&P 500 ETF | Add +9.7% | 2.06% | +0.18 |
| PLTR Palantir Technologies Inc. Class A | New | 0.16% | +0.16 |
| IWB iShares Russell 1000 ETF | New | 0.13% | +0.13 |
| AXP American Express Co. | Add +1.4% | 1.56% | +0.13 |
| IWR iShares Russell Mid-Cap ETF | New | 0.11% | +0.11 |
| FLOT iShares Floating Rate Bond E | New | 0.10% | +0.10 |
| TFC Truist Financial Corp. | Add +13.7% | 0.84% | +0.10 |
| V Visa Inc. Class A | Add +47.1% | 0.24% | +0.10 |
| IJR iShares Core S&P Small-Cap E | Add +28.4% | 0.47% | +0.09 |
| PDBC Invesco Optimum Yield Divers | New | 0.09% | +0.09 |
| KMI Kinder Morgan Inc. | Add +2.6% | 0.44% | +0.09 |
| BLK BlackRock Inc. | Add +11.5% | 0.36% | +0.06 |
| EFA iShares MSCI Eafe ETF | Add +58.7% | 0.16% | +0.05 |
| WMB Williams Cos Inc. | Add +3.0% | 0.28% | +0.05 |
| MSI Motorola Solutions Inc. | Add +3.3% | 0.96% | +0.04 |
| JPM JPMorgan Chase & Co. | Add +0.4% | 0.30% | +0.03 |
| SYK Stryker Corp. | Add +3.8% | 1.21% | +0.02 |
| WMT Walmart Inc. | Add +2.0% | 0.12% | +0.01 |
| NAUT Nautilus Biotechnology Inc. | New | 0.01% | +0.01 |
| MCD McDonald's Corp. | Add +11.7% | 0.16% | +0.01 |
| VDE Vanguard Energy ETF | Add +8.0% | 0.13% | +0.01 |
| XLE SS Energy Select Sector | Add +5.9% | 0.43% | +0.01 |
Options Activity Q3 2024 → Q4 2024
| INVESCO QQQ TR | put | New | 500 | $256K |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 118 | $321.7M | SPYM, IGSB, NVDA, SHY, GOOGL |
| Q1 2026 | 112 | $262.1M | SPYM, IGSB, NVDA, SHY, IEF |
| Q4 2025 | 111 | $281.5M | IEF, NVDA, IGSB, MSFT, IVV |
| Q3 2025 | 111 | $245.0M | NVDA, MSFT, IVV, IGSB, XLF |
| Q2 2025 | 100 | $204.9M | XLF, NVDA, MSFT, IVV, AMZN |
| Q1 2025 | 94 | $153.1M | XLF, SPLV, NVDA, AAPL, IVV |
| Q4 2024 | 102 | $196.4M | IVV, XLF, NVDA, AAPL, MSFT |
| Q3 2024 | 97 | $192.5M | MSFT, IVV, XLF, NVDA, AAPL |
| Q2 2024 | 95 | $173.9M | IVV, MSFT, NVDA, AAPL, XLF |
| Q1 2024 | 91 | $165.3M | IVV, MSFT, XLF, NVDA, AMZN |