Northstar Advisory Group, LLC
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 8, 2024), Northstar Advisory Group, LLC reported 97 stock positions worth $192.5 million. Its top holding was Microsoft (MSFT) at 6.3% of the portfolio, followed by iShares Core S&P 500 ETF (IVV, 5.9%) and SS Financial Select Sector (XLF, 5.7%). Compared with Q2 2024, it opened 17 new positions, sold out of 15, added to 39 and reduced 37. The biggest buy was a new position in Proshares S&P 500 Dividend A (NOBL) and the biggest sale iShares Core S&P 500 ETF (IVV, shares −39%).
- Most Recent 13F
- Q2 2026
- Location
- NORTHFIELD, NJ
- CIK
- 0001816000
- Portfolio Value
- $192.5M (Q3 2024)
- SEC Filing
- 0001951757-24-001192 ↗ filed Nov 8, 2024
Holdings Value
Holdings 97 stocks · $192.5M
| MSFT Microsoft Corp. | 6.31% | 28,227 | $12.1M | Add +9.5% |
| IVV iShares Core S&P 500 ETF | 5.95% | 19,855 | $11.5M | Reduce -39.4% |
| XLF SS Financial Select Sector | 5.69% | 241,691 | $11.0M | Add +29.9% |
| NVDA Nvidia Corp. | 5.02% | 79,504 | $9.7M | Add +10.9% |
| AAPL Apple Inc. | 4.10% | 33,900 | $7.9M | Reduce -16.5% |
| IJH iShares Core S&P Midcap ETF | 3.92% | 121,125 | $7.5M | Add +239.8% |
| NOBL Proshares S&P 500 Dividend A | 3.61% | 65,161 | $7.0M | New |
| IVW iShares S&P 500 Growth ETF | 2.91% | 58,544 | $5.6M | Reduce -7.8% |
| XLV SS Health Care Select Sector | 2.70% | 33,728 | $5.2M | Add +446.2% |
| BRK.B Berkshire Hathaway Inc. Class B | 2.17% | 9,082 | $4.2M | New |
| QQQ Invesco QQQ Trust Series 1 | 2.15% | 8,468 | $4.1M | Add +1544.3% |
| AMZN Amazon.com Inc. | 2.09% | 21,555 | $4.0M | Reduce -34.7% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 1.89% | 45,002 | $3.6M | Reduce -31.3% |
| VOO Vanguard S&P 500 ETF | 1.87% | 6,839 | $3.6M | Reduce -36.2% |
| ORCL Oracle Corp. | 1.66% | 18,747 | $3.2M | Add +7.4% |
| NFLX Netflix Inc. | 1.66% | 4,500 | $3.2M | Reduce -21.7% |
| KO The Coca-Cola Co. | 1.56% | 41,715 | $3.0M | Add +74.1% |
| KDP Keurig Dr Pepper Inc. | 1.48% | 76,124 | $2.9M | Add +99.3% |
| SYY Sysco Corp. | 1.47% | 36,370 | $2.8M | Add +16.1% |
| AXP American Express Co. | 1.43% | 10,184 | $2.8M | Reduce -0.0% |
| GOOGL Alphabet Inc. Class A | 1.42% | 16,493 | $2.7M | Add +57.6% |
| MTB M & T Bank Corp. filed as M & T BK CORP | 1.42% | 15,308 | $2.7M | New |
| META Meta Platforms Inc. Class A | 1.37% | 4,616 | $2.6M | Add +41.4% |
| AGG iShares Core U.S. Aggregate | 1.37% | 25,993 | $2.6M | Add +31.9% |
| CRM Salesforce Inc. | 1.33% | 9,328 | $2.6M | Reduce -11.1% |
| JNJ Johnson & Johnson | 1.26% | 14,924 | $2.4M | New |
| XOM Exxon Mobil Corp. | 1.21% | 19,908 | $2.3M | Add +0.5% |
| SYK Stryker Corp. | 1.20% | 6,382 | $2.3M | Reduce -4.0% |
| IGSB iShares 1-5Y Inv Grade Corp. | 1.11% | 40,535 | $2.1M | Add +3.1% |
| SHW The Sherwin-Williams Co. | 1.10% | 5,556 | $2.1M | New |
| GS Goldman Sachs Group Inc. | 1.09% | 4,235 | $2.1M | Add +8.8% |
| SOXX iShares Semiconductor ETF | 1.08% | 9,009 | $2.1M | Reduce -49.6% |
| MMM 3M Co. | 1.05% | 14,793 | $2.0M | Add +11.3% |
| XLP SS Consumer Staples Sel Sect | 1.03% | 23,878 | $2.0M | Reduce -68.0% |
| BRX Brixmor Property Group Inc. | 1.01% | 70,000 | $2.0M | Reduce -34.0% |
| HD Home Depot Inc. | 1.00% | 4,731 | $1.9M | Add +114.7% |
| TSLA Tesla Inc. | 0.94% | 6,931 | $1.8M | Reduce -32.6% |
| MSI Motorola Solutions Inc. | 0.93% | 3,967 | $1.8M | Reduce -46.2% |
| IVE iShares S&P 500 Value ETF | 0.87% | 8,502 | $1.7M | New |
| PFE Pfizer Inc. | 0.84% | 55,801 | $1.6M | Add +571.4% |
| GLW Corning Inc. | 0.81% | 34,540 | $1.6M | New |
| KMB Kimberly-Clark Corp. | 0.79% | 10,676 | $1.5M | Add +258.9% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.75% | 12,311 | $1.4M | Reduce -57.6% |
| TFC Truist Financial Corp. | 0.74% | 33,446 | $1.4M | New |
| XLI SS Industrial Select Sector | 0.60% | 8,578 | $1.2M | Reduce -46.5% |
| PWR Quanta Services Inc. | 0.58% | 3,752 | $1.1M | Add +194.3% |
| NEE Nextera Energy Inc. | 0.57% | 13,040 | $1.1M | Add +19.9% |
| PFF iShares Preferred & Income S | 0.55% | 32,027 | $1.1M | Reduce -1.0% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.50% | 2,499 | $959K | Reduce -8.8% |
| XEXGX Eaton Vance Tax-Managed Glob | 0.47% | 104,726 | $913K | Add +1.6% |
| PG The Procter & Gamble Co. | 0.46% | 5,065 | $877K | Add +18.8% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.44% | 4,799 | $838K | Reduce -3.9% |
| XLE SS Energy Select Sector | 0.43% | 9,412 | $826K | Reduce -76.3% |
| SBUX Starbucks Corp. | 0.42% | 8,238 | $803K | New |
| EBAY eBay Inc. | 0.41% | 12,175 | $793K | New |
| VEA Vanguard Ftse Developed ETF | 0.40% | 14,513 | $766K | Add +0.3% |
| IJR iShares Core S&P Small-Cap E | 0.38% | 6,252 | $731K | Add +1.5% |
| SO The Southern Co. | 0.36% | 7,702 | $695K | Add +1.9% |
| VZ Verizon Communications Inc. | 0.36% | 15,435 | $693K | Reduce -0.1% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.36% | 1 | $691K | No change |
| KMI Kinder Morgan Inc. | 0.35% | 30,554 | $675K | New |
| MO Altria Group Inc. | 0.32% | 12,233 | $624K | Reduce -2.9% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.32% | 2,749 | $608K | Reduce -1.5% |
| BLK BlackRock Finance Inc. | 0.31% | 627 | $595K | Reduce -0.5% |
| DUK Duke Energy Corp. | 0.30% | 5,053 | $583K | Add +0.7% |
| FIX Comfort Systems USA Inc. | 0.29% | 1,451 | $566K | Add +39.8% |
| VLO Valero Energy Corp. | 0.29% | 4,157 | $561K | Reduce -0.2% |
| JPM JPMorgan Chase & Co. | 0.27% | 2,420 | $510K | Add +26.0% |
| PM Philip Morris International | 0.24% | 3,793 | $460K | Reduce -13.6% |
| QYLD Global X Nasd 100 Cov Call | 0.24% | 25,291 | $456K | No change |
| WMB Williams Cos Inc. | 0.23% | 9,838 | $449K | New |
| MHK Mohawk Industries Inc. | 0.23% | 2,780 | $447K | New |
| PGX Invesco Preferred ETF | 0.23% | 35,969 | $444K | Reduce -2.0% |
| PEG Public Service Enterprise GP | 0.23% | 4,971 | $443K | Add +0.0% |
| GOOG Alphabet Inc. Class C | 0.22% | 2,482 | $415K | No change |
| OKE Oneok Inc. | 0.21% | 4,488 | $409K | No change |
| LLY Eli Lilly & Co. | 0.20% | 437 | $387K | Reduce -0.5% |
| CVX Chevron Corp. | 0.20% | 2,606 | $384K | Reduce -1.2% |
| HSY The Hershey Co. | 0.19% | 1,929 | $370K | Reduce -68.8% |
| CSX CSX Corp. | 0.19% | 10,616 | $367K | Add +46.5% |
| CAT Caterpillar Inc. | 0.19% | 924 | $361K | Reduce -3.4% |
| D Dominion Energy Inc. | 0.17% | 5,589 | $323K | Add +0.5% |
| MRK Merck & Co. Inc. | 0.16% | 2,687 | $305K | Reduce -90.5% |
| MCD McDonald's Corp. | 0.16% | 996 | $303K | Add +2.5% |
| V Visa Inc. Class A | 0.15% | 1,030 | $283K | Add +1.0% |
| MPC Marathon Petroleum Corp. | 0.14% | 1,653 | $269K | Add +1.0% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.13% | 1,043 | $247K | Add +0.4% |
| O Realty Income Corp. | 0.13% | 3,885 | $246K | New |
| VWO Vanguard Ftse Emerging Marke | 0.13% | 5,127 | $245K | Reduce -0.1% |
| BSV Vanguard Short-Term Bond ETF | 0.12% | 3,034 | $239K | Add +2.0% |
| BX Blackstone Inc. | 0.12% | 1,559 | $239K | New |
| VDE Vanguard Energy ETF | 0.12% | 1,918 | $235K | Reduce -72.0% |
| DVY iShares Select Dividend ETF | 0.12% | 1,716 | $232K | Add +0.4% |
| EFA iShares MSCI Eafe ETF | 0.12% | 2,695 | $225K | Reduce -12.1% |
| ECL Ecolab Inc. | 0.12% | 879 | $224K | Reduce -13.6% |
| NKE Nike Inc. Class B | 0.11% | 2,424 | $214K | New |
| WMT Walmart Inc. | 0.11% | 2,507 | $202K | New |
Portfolio Sells Q2 2024 → Q3 2024
| IVV iShares Core S&P 500 ETF | Reduce -39.4% | 5.95% | −4.37 |
| XLP SS Consumer Staples Sel Sect | Reduce -68.0% | 1.03% | −2.25 |
| MRK Merck & Co. Inc. | Reduce -90.5% | 0.16% | −1.87 |
| XLE SS Energy Select Sector | Reduce -76.3% | 0.43% | −1.65 |
| AMZN Amazon.com Inc. | Reduce -34.7% | 2.09% | −1.58 |
| SOXX iShares Semiconductor ETF | Reduce -49.6% | 1.08% | −1.45 |
| VOO Vanguard S&P 500 ETF | Reduce -36.2% | 1.87% | −1.22 |
| TJX TJX Companies Inc. | Reduce -57.6% | 0.75% | −1.09 |
| IEMG iShares Core MSCI Emerging | Sold out | 0.00% | −0.91 |
| AAPL Apple Inc. | Reduce -16.5% | 4.10% | −0.81 |
| TOL Toll Brothers Inc. | Sold out | 0.00% | −0.74 |
| MSI Motorola Solutions Inc. | Reduce -46.2% | 0.93% | −0.72 |
| TTD Trade Desk Inc./the Class A | Sold out | 0.00% | −0.71 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Reduce -31.3% | 1.89% | −0.68 |
| SPY SS SPDR S&P 500 ETF Trust-US | Sold out | 0.00% | −0.67 |
| XLB SS Materials Select Sector | Sold out | 0.00% | −0.67 |
| NFLX Netflix Inc. | Reduce -21.7% | 1.66% | −0.57 |
| XLI SS Industrial Select Sector | Reduce -46.5% | 0.60% | −0.52 |
| UBER Uber Technologies Inc. | Sold out | 0.00% | −0.49 |
| IVW iShares S&P 500 Growth ETF | Reduce -7.8% | 2.91% | −0.47 |
| HSY The Hershey Co. | Reduce -68.8% | 0.19% | −0.46 |
| DKNG Draftkings Inc. Class A | Sold out | 0.00% | −0.41 |
| BRX Brixmor Property Group Inc. | Reduce -34.0% | 1.01% | −0.39 |
| VDE Vanguard Energy ETF | Reduce -72.0% | 0.12% | −0.38 |
| SMH Vaneck Semiconductor ETF | Sold out | 0.00% | −0.34 |
| MTZ Mastec Inc. | Sold out | 0.00% | −0.26 |
| TSLA Tesla Inc. | Reduce -32.6% | 0.94% | −0.23 |
| CRM Salesforce Inc. | Reduce -11.1% | 1.33% | −0.23 |
| TAN Invesco Solar ETF | Sold out | 0.00% | −0.21 |
| PEP Pepsico Inc. | Sold out | 0.00% | −0.21 |
| MAR Marriott International Class A | Sold out | 0.00% | −0.17 |
| VAW Vanguard Materials ETF | Sold out | 0.00% | −0.16 |
| LIN Linde PLC | Sold out | 0.00% | −0.14 |
| CLX Clorox Company | Sold out | 0.00% | −0.13 |
| SYK Stryker Corp. | Reduce -4.0% | 1.20% | −0.10 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -8.8% | 0.50% | −0.09 |
| VLO Valero Energy Corp. | Reduce -0.2% | 0.29% | −0.08 |
| CVX Chevron Corp. | Reduce -1.2% | 0.20% | −0.04 |
| PFF iShares Preferred & Income S | Reduce -1.0% | 0.55% | −0.03 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -3.9% | 0.44% | −0.03 |
| LLY Eli Lilly & Co. | Reduce -0.5% | 0.20% | −0.03 |
| ECL Ecolab Inc. | Reduce -13.6% | 0.12% | −0.02 |
| EFA iShares MSCI Eafe ETF | Reduce -12.1% | 0.12% | −0.02 |
| PM Philip Morris International | Reduce -13.6% | 0.24% | −0.02 |
| PGX Invesco Preferred ETF | Reduce -2.0% | 0.23% | −0.01 |
| MO Altria Group Inc. | Reduce -2.9% | 0.32% | −0.01 |
| VZ Verizon Communications Inc. | Reduce -0.1% | 0.36% | −0.01 |
| VWO Vanguard Ftse Emerging Marke | Reduce -0.1% | 0.13% | −0.00 |
| CAT Caterpillar Inc. | Reduce -3.4% | 0.19% | +0.00 |
| BLK BlackRock Finance Inc. | Reduce -0.5% | 0.31% | +0.02 |
Portfolio Buys Q2 2024 → Q3 2024
| NOBL Proshares S&P 500 Dividend A | New | 3.61% | +3.61 |
| IJH iShares Core S&P Midcap ETF | Add +239.8% | 3.92% | +2.72 |
| XLV SS Health Care Select Sector | Add +446.2% | 2.70% | +2.18 |
| BRK.B Berkshire Hathaway Inc. Class B | New | 2.17% | +2.17 |
| QQQ Invesco QQQ Trust Series 1 | Add +1544.3% | 2.15% | +2.01 |
| MTB M & T Bank Corp. | New | 1.42% | +1.42 |
| XLF SS Financial Select Sector | Add +29.9% | 5.69% | +1.29 |
| JNJ Johnson & Johnson | New | 1.26% | +1.26 |
| SHW The Sherwin-Williams Co. | New | 1.10% | +1.10 |
| IVE iShares S&P 500 Value ETF | New | 0.87% | +0.87 |
| GLW Corning Inc. | New | 0.81% | +0.81 |
| KDP Keurig Dr Pepper Inc. | Add +99.3% | 1.48% | +0.74 |
| TFC Truist Financial Corp. | New | 0.74% | +0.74 |
| PFE Pfizer Inc. | Add +571.4% | 0.84% | +0.71 |
| KO The Coca-Cola Co. | Add +74.1% | 1.56% | +0.68 |
| HD Home Depot Inc. | Add +114.7% | 1.00% | +0.56 |
| KMB Kimberly-Clark Corp. | Add +258.9% | 0.79% | +0.55 |
| META Meta Platforms Inc. Class A | Add +41.4% | 1.37% | +0.43 |
| SBUX Starbucks Corp. | New | 0.42% | +0.42 |
| EBAY eBay Inc. | New | 0.41% | +0.41 |
| PWR Quanta Services Inc. | Add +194.3% | 0.58% | +0.39 |
| KMI Kinder Morgan Inc. | New | 0.35% | +0.35 |
| GOOGL Alphabet Inc. Class A | Add +57.6% | 1.42% | +0.32 |
| MMM 3M Co. | Add +11.3% | 1.05% | +0.27 |
| AGG iShares Core U.S. Aggregate | Add +31.9% | 1.37% | +0.27 |
| ORCL Oracle Corp. | Add +7.4% | 1.66% | +0.24 |
| WMB Williams Cos Inc. | New | 0.23% | +0.23 |
| MHK Mohawk Industries Inc. | New | 0.23% | +0.23 |
| SYY Sysco Corp. | Add +16.1% | 1.47% | +0.19 |
| NEE Nextera Energy Inc. | Add +19.9% | 0.57% | +0.13 |
| O Realty Income Corp. | New | 0.13% | +0.13 |
| BX Blackstone Inc. | New | 0.12% | +0.12 |
| FIX Comfort Systems USA Inc. | Add +39.8% | 0.29% | +0.11 |
| NKE Nike Inc. Class B | New | 0.11% | +0.11 |
| WMT Walmart Inc. | New | 0.11% | +0.11 |
| GS Goldman Sachs Group Inc. | Add +8.8% | 1.09% | +0.08 |
| PG The Procter & Gamble Co. | Add +18.8% | 0.46% | +0.05 |
| CSX CSX Corp. | Add +46.5% | 0.19% | +0.05 |
| JPM JPMorgan Chase & Co. | Add +26.0% | 0.27% | +0.04 |
| SO The Southern Co. | Add +1.9% | 0.36% | +0.02 |
| PEG Public Service Enterprise GP | Add +0.0% | 0.23% | +0.02 |
| MCD McDonald's Corp. | Add +2.5% | 0.16% | +0.02 |
| DUK Duke Energy Corp. | Add +0.7% | 0.30% | +0.01 |
| D Dominion Energy Inc. | Add +0.5% | 0.17% | +0.01 |
| IJR iShares Core S&P Small-Cap E | Add +1.5% | 0.38% | +0.00 |
| DVY iShares Select Dividend ETF | Add +0.4% | 0.12% | +0.00 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +0.4% | 0.13% | −0.00 |
| V Visa Inc. Class A | Add +1.0% | 0.15% | −0.01 |
| BSV Vanguard Short-Term Bond ETF | Add +2.0% | 0.12% | −0.01 |
| VEA Vanguard Ftse Developed ETF | Add +0.3% | 0.40% | −0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 118 | $321.7M | SPYM, IGSB, NVDA, SHY, GOOGL |
| Q1 2026 | 112 | $262.1M | SPYM, IGSB, NVDA, SHY, IEF |
| Q4 2025 | 111 | $281.5M | IEF, NVDA, IGSB, MSFT, IVV |
| Q3 2025 | 111 | $245.0M | NVDA, MSFT, IVV, IGSB, XLF |
| Q2 2025 | 100 | $204.9M | XLF, NVDA, MSFT, IVV, AMZN |
| Q1 2025 | 94 | $153.1M | XLF, SPLV, NVDA, AAPL, IVV |
| Q4 2024 | 102 | $196.4M | IVV, XLF, NVDA, AAPL, MSFT |
| Q3 2024 | 97 | $192.5M | MSFT, IVV, XLF, NVDA, AAPL |
| Q2 2024 | 95 | $173.9M | IVV, MSFT, NVDA, AAPL, XLF |
| Q1 2024 | 91 | $165.3M | IVV, MSFT, XLF, NVDA, AMZN |