Northstar Advisory Group, LLC
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 8, 2025), Northstar Advisory Group, LLC reported 100 stock positions worth $204.9 million. Its top holding was SS Financial Select Sector (XLF) at 8.3% of the portfolio, followed by Nvidia (NVDA, 8.1%) and Microsoft (MSFT, 7.3%). Compared with Q1 2025, it opened 21 new positions, sold out of 15, added to 45 and reduced 25. The biggest buy was Microsoft (MSFT, shares +295%) and the biggest sale an exit from Invesco S&P 500 Low Volatili (SPLV).
- Most Recent 13F
- Q2 2026
- Location
- NORTHFIELD, NJ
- CIK
- 0001816000
- Portfolio Value
- $204.9M (Q2 2025)
- SEC Filing
- 0001951757-25-000590 ↗ filed Jul 8, 2025
Holdings Value
Holdings 100 stocks · $204.9M
| XLF SS Financial Select Sector | 8.30% | 324,708 | $17.0M | Add +3.0% |
| NVDA Nvidia Corp. | 8.07% | 104,618 | $16.5M | Add +73.5% |
| MSFT Microsoft Corp. | 7.28% | 29,988 | $14.9M | Add +295.4% |
| IVV iShares Core S&P 500 ETF | 3.91% | 12,908 | $8.0M | Add +19.9% |
| AMZN Amazon.com Inc. | 3.68% | 34,381 | $7.5M | Add +8.8% |
| NFLX Netflix Inc. | 3.26% | 4,986 | $6.7M | Add +4.4% |
| IGM iShares Expanded Tech Sector | 2.79% | 50,918 | $5.7M | New |
| JPM JPMorgan Chase & Co. | 2.50% | 17,702 | $5.1M | Add +155.7% |
| AAPL Apple Inc. | 2.39% | 23,834 | $4.9M | Reduce -17.9% |
| META Meta Platforms Inc. Class A | 2.33% | 6,473 | $4.8M | Reduce -20.3% |
| GLW Corning Inc. | 2.32% | 90,346 | $4.8M | Add +2.0% |
| ORCL Oracle Corp. | 1.94% | 18,168 | $4.0M | Add +4.8% |
| BNY Bank of New York Mellon Corp. filed as BANK NEW YORK MELLON CORP | 1.92% | 43,230 | $3.9M | Add +24.7% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 1.80% | 29,736 | $3.7M | Add +428.8% |
| XLV SS Health Care Select Sector | 1.73% | 26,270 | $3.5M | Add +80.4% |
| AVGO Broadcom Inc. | 1.71% | 12,717 | $3.5M | New |
| WMB Williams Cos Inc. | 1.69% | 55,217 | $3.5M | Add +145.9% |
| XLK SS Technology Select Sector | 1.68% | 13,571 | $3.4M | New |
| EBAY eBay Inc. | 1.63% | 44,925 | $3.3M | Add +2.8% |
| AXP American Express Co. | 1.62% | 10,398 | $3.3M | Add +18.1% |
| MMM 3M Co. | 1.47% | 19,835 | $3.0M | Add +1.5% |
| IGSB iShares 1-5Y Inv Grade Corp. | 1.45% | 56,208 | $3.0M | Add +1.0% |
| AGG iShares Core U.S. Aggregate | 1.42% | 29,296 | $2.9M | Add +4.3% |
| TSLA Tesla Inc. | 1.35% | 8,684 | $2.8M | Add +15.6% |
| IBIT iShares Bitcoin Trust ETF | 1.34% | 44,880 | $2.7M | New |
| KMI Kinder Morgan Inc. | 1.26% | 88,058 | $2.6M | Add +38.0% |
| XLC SS Comm Select Sector SPDR | 1.13% | 21,334 | $2.3M | Add +140.2% |
| GS Goldman Sachs Group Inc. | 1.07% | 3,105 | $2.2M | Reduce -43.8% |
| XOM Exxon Mobil Corp. | 1.04% | 19,696 | $2.1M | Reduce -0.4% |
| IGV iShares Expanded Tech-Softwa | 1.03% | 19,350 | $2.1M | New |
| VOO Vanguard S&P 500 ETF | 1.01% | 3,633 | $2.1M | Reduce -1.0% |
| BRX Brixmor Property Group Inc. | 1.00% | 78,456 | $2.0M | No change |
| KO The Coca-Cola Co. | 0.99% | 28,686 | $2.0M | Add +243.5% |
| SYK Stryker Corp. | 0.84% | 4,335 | $1.7M | Reduce -57.3% |
| QQQ Invesco QQQ Trust Series 1 | 0.84% | 3,103 | $1.7M | Add +413.7% |
| PLNT Planet Fitness Inc. Class A | 0.83% | 15,539 | $1.7M | Add +25.2% |
| GOOGL Alphabet Inc. Class A | 0.81% | 9,453 | $1.7M | Add +10.6% |
| XLI SS Industrial Select Sector | 0.78% | 10,894 | $1.6M | Add +12.1% |
| APP AppLovin Corp. Class A | 0.78% | 4,573 | $1.6M | New |
| GEV GE Vernova Inc. | 0.73% | 2,836 | $1.5M | New |
| TSM Taiwan Semiconductor-SP ADR | 0.61% | 5,494 | $1.2M | New |
| DE Deere & Co. | 0.60% | 2,411 | $1.2M | Reduce -3.6% |
| TT Trane Technologies PLC | 0.59% | 2,758 | $1.2M | New |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.50% | 2,318 | $1.0M | Add +0.1% |
| TOL Toll Brothers Inc. | 0.49% | 8,741 | $998K | New |
| PLTR Palantir Technologies Inc. Class A | 0.49% | 7,310 | $996K | Add +67.0% |
| PFF iShares Preferred & Income S | 0.48% | 32,034 | $983K | Add +0.6% |
| CRM Salesforce Inc. | 0.48% | 3,578 | $976K | Reduce -64.2% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.47% | 3,290 | $970K | Add +28.8% |
| EPD Enterprise Products Partners | 0.46% | 30,346 | $941K | New |
| MLPX Global X MLP & Energy Infras | 0.44% | 14,424 | $904K | Reduce -31.8% |
| XEXGX Eaton Vance Tax-Managed Glob | 0.44% | 102,214 | $894K | Add +3.0% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.39% | 4,564 | $807K | Reduce -1.2% |
| VEA Vanguard Ftse Developed ETF | 0.39% | 14,019 | $799K | Reduce -2.8% |
| BLK BlackRock Inc. | 0.36% | 698 | $732K | No change |
| BRK.A Berkshire Hathaway Inc. Class A | 0.36% | 1 | $729K | No change |
| MO Altria Group Inc. | 0.35% | 12,178 | $714K | No change |
| SO The Southern Co. | 0.34% | 7,575 | $696K | Reduce -1.8% |
| PM Philip Morris International | 0.33% | 3,757 | $684K | Reduce -0.6% |
| VRSN Verisign Inc. | 0.32% | 2,272 | $656K | New |
| VZ Verizon Communications Inc. | 0.32% | 15,078 | $652K | Reduce -0.7% |
| JNJ Johnson & Johnson | 0.30% | 4,039 | $617K | Add +6.0% |
| V Visa Inc. Class A | 0.29% | 1,690 | $600K | Add +0.5% |
| IJR iShares Core S&P Small-Cap E | 0.29% | 5,397 | $590K | Add +0.4% |
| CSCO Cisco Systems Inc. | 0.28% | 8,293 | $575K | Add +83.2% |
| DUK Duke Energy Corp. | 0.28% | 4,779 | $564K | No change |
| PG The Procter & Gamble Co. | 0.27% | 3,469 | $553K | Reduce -0.1% |
| VLO Valero Energy Corp. | 0.27% | 4,072 | $547K | Reduce -1.9% |
| EQT Eqt Corp. | 0.26% | 9,086 | $530K | New |
| SPGI S&P Global Inc. | 0.24% | 937 | $494K | Add +2.1% |
| EFA iShares MSCI Eafe ETF | 0.24% | 5,445 | $487K | Add +78.5% |
| ET Energy Transfer LP | 0.23% | 25,952 | $471K | New |
| MPLX MPLX LP | 0.23% | 9,000 | $464K | New |
| SMH Vaneck Semiconductor ETF | 0.22% | 1,598 | $446K | New |
| SPYM Ste STR SPDR PT S&P 500 ETF | 0.22% | 6,087 | $442K | New |
| PEG Public Service Enterprise GP | 0.20% | 4,985 | $420K | Add +0.0% |
| QYLD Global X Nasd 100 Cov Call | 0.20% | 23,951 | $400K | Add +0.0% |
| MS Morgan Stanley | 0.18% | 2,668 | $376K | Reduce -29.8% |
| NEE Nextera Energy Inc. | 0.18% | 5,380 | $374K | No change |
| PGX Invesco Preferred ETF | 0.18% | 32,992 | $367K | Add +2.0% |
| OKE Oneok Inc. | 0.17% | 4,313 | $352K | Reduce -13.4% |
| ADP Automatic Data Processing | 0.17% | 1,116 | $344K | No change |
| LLY Eli Lilly & Co. | 0.17% | 437 | $341K | Add +0.2% |
| MCD McDonald's Corp. | 0.16% | 1,096 | $320K | No change |
| D Dominion Energy Inc. | 0.15% | 5,557 | $314K | Reduce -3.1% |
| ENB Enbridge Inc. | 0.14% | 6,460 | $293K | New |
| TTWO Take-Two Interactive Softwre | 0.14% | 1,147 | $279K | New |
| GOOG Alphabet Inc. Class C | 0.13% | 1,483 | $263K | Reduce -40.3% |
| UNP Union Pacific Corp. | 0.13% | 1,124 | $259K | Reduce -25.8% |
| IJH iShares Core S&P Midcap ETF | 0.12% | 4,100 | $254K | Add +3.3% |
| EXC Exelon Corp. | 0.12% | 5,835 | $253K | Add +0.3% |
| VWO Vanguard Ftse Emerging Marke | 0.12% | 5,106 | $253K | Reduce -1.6% |
| WMT Walmart Inc. | 0.12% | 2,567 | $251K | Add +0.3% |
| BSV Vanguard Short-Term Bond ETF | 0.11% | 2,966 | $233K | Reduce -5.4% |
| BX Blackstone Inc. | 0.11% | 1,559 | $233K | No change |
| VB Vanguard Most SM-Cap ETF-Usd | 0.11% | 983 | $233K | Reduce -1.1% |
| O Realty Income Corp. | 0.11% | 3,960 | $228K | Add +1.9% |
| DVY iShares Select Dividend ETF | 0.10% | 1,611 | $214K | Reduce -4.5% |
| COST Costco Wholesale Corp. | 0.10% | 209 | $207K | New |
| WHF Whitehorse Finance Inc. | 0.04% | 10,017 | $87K | New |
Portfolio Sells Q1 2025 → Q2 2025
| SPLV Invesco S&P 500 Low Volatili | Sold out | 0.00% | −4.67 |
| AAPL Apple Inc. | Reduce -17.9% | 2.39% | −1.83 |
| SBUX Starbucks Corp. | Sold out | 0.00% | −1.83 |
| KWEB Kranesh Csi China Internet | Sold out | 0.00% | −1.65 |
| SYK Stryker Corp. | Reduce -57.3% | 0.84% | −1.63 |
| IEV iShares Europe ETF | Sold out | 0.00% | −1.38 |
| CRM Salesforce Inc. | Reduce -64.2% | 0.48% | −1.28 |
| BKR Baker Hughes Co. | Sold out | 0.00% | −1.22 |
| RSP Invesco S&P 500 Equal Weight | Sold out | 0.00% | −1.10 |
| GS Goldman Sachs Group Inc. | Reduce -43.8% | 1.07% | −0.90 |
| UNH Unitedhealth Group Inc. | Sold out | 0.00% | −0.83 |
| META Meta Platforms Inc. Class A | Reduce -20.3% | 2.33% | −0.73 |
| BABA Alibaba Group Holding-SP ADR | Sold out | 0.00% | −0.52 |
| XOM Exxon Mobil Corp. | Reduce -0.4% | 1.04% | −0.50 |
| TMUS T-Mobile US Inc. | Sold out | 0.00% | −0.45 |
| MLPX Global X MLP & Energy Infras | Reduce -31.8% | 0.44% | −0.44 |
| AMLP Alerian MLP ETF | Sold out | 0.00% | −0.39 |
| CVX Chevron Corp. | Sold out | 0.00% | −0.29 |
| HD Home Depot Inc. | Sold out | 0.00% | −0.27 |
| TJX TJX Companies Inc. | Sold out | 0.00% | −0.27 |
| VOO Vanguard S&P 500 ETF | Reduce -1.0% | 1.01% | −0.22 |
| DE Deere & Co. | Reduce -3.6% | 0.60% | −0.17 |
| OKE Oneok Inc. | Reduce -13.4% | 0.17% | −0.15 |
| MRK Merck & Co. Inc. | Sold out | 0.00% | −0.14 |
| MSI Motorola Solutions Inc. | Sold out | 0.00% | −0.13 |
| VZ Verizon Communications Inc. | Reduce -0.7% | 0.32% | −0.13 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -1.2% | 0.39% | −0.13 |
| GOOG Alphabet Inc. Class C | Reduce -40.3% | 0.13% | −0.12 |
| SO The Southern Co. | Reduce -1.8% | 0.34% | −0.12 |
| PG The Procter & Gamble Co. | Reduce -0.1% | 0.27% | −0.12 |
| UNP Union Pacific Corp. | Reduce -25.8% | 0.13% | −0.11 |
| MS Morgan Stanley | Reduce -29.8% | 0.18% | −0.11 |
| VLO Valero Energy Corp. | Reduce -1.9% | 0.27% | −0.09 |
| VEA Vanguard Ftse Developed ETF | Reduce -2.8% | 0.39% | −0.09 |
| PM Philip Morris International | Reduce -0.6% | 0.33% | −0.06 |
| D Dominion Energy Inc. | Reduce -3.1% | 0.15% | −0.06 |
| BSV Vanguard Short-Term Bond ETF | Reduce -5.4% | 0.11% | −0.05 |
| DVY iShares Select Dividend ETF | Reduce -4.5% | 0.10% | −0.04 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -1.1% | 0.11% | −0.03 |
| VWO Vanguard Ftse Emerging Marke | Reduce -1.6% | 0.12% | −0.03 |
Portfolio Buys Q1 2025 → Q2 2025
| MSFT Microsoft Corp. | Add +295.4% | 7.28% | +5.42 |
| NVDA Nvidia Corp. | Add +73.5% | 8.07% | +3.80 |
| IGM iShares Expanded Tech Sector | New | 2.79% | +2.79 |
| AVGO Broadcom Inc. | New | 1.71% | +1.71 |
| XLK SS Technology Select Sector | New | 1.68% | +1.68 |
| DIS The Walt Disney Co. | Add +428.8% | 1.80% | +1.44 |
| JPM JPMorgan Chase & Co. | Add +155.7% | 2.50% | +1.40 |
| IBIT iShares Bitcoin Trust ETF | New | 1.34% | +1.34 |
| IGV iShares Expanded Tech-Softwa | New | 1.03% | +1.03 |
| WMB Williams Cos Inc. | Add +145.9% | 1.69% | +0.82 |
| APP AppLovin Corp. Class A | New | 0.78% | +0.78 |
| GEV GE Vernova Inc. | New | 0.73% | +0.73 |
| QQQ Invesco QQQ Trust Series 1 | Add +413.7% | 0.84% | +0.65 |
| TSM Taiwan Semiconductor-SP ADR | New | 0.61% | +0.61 |
| KO The Coca-Cola Co. | Add +243.5% | 0.99% | +0.60 |
| TT Trane Technologies PLC | New | 0.59% | +0.59 |
| XLC SS Comm Select Sector SPDR | Add +140.2% | 1.13% | +0.57 |
| TOL Toll Brothers Inc. | New | 0.49% | +0.49 |
| EPD Enterprise Products Partners | New | 0.46% | +0.46 |
| ORCL Oracle Corp. | Add +4.8% | 1.94% | +0.36 |
| NFLX Netflix Inc. | Add +4.4% | 3.26% | +0.35 |
| XLV SS Health Care Select Sector | Add +80.4% | 1.73% | +0.34 |
| VRSN Verisign Inc. | New | 0.32% | +0.32 |
| EQT Eqt Corp. | New | 0.26% | +0.26 |
| PLTR Palantir Technologies Inc. Class A | Add +67.0% | 0.49% | +0.24 |
| ET Energy Transfer LP | New | 0.23% | +0.23 |
| MPLX MPLX LP | New | 0.23% | +0.23 |
| SMH Vaneck Semiconductor ETF | New | 0.22% | +0.22 |
| SPYM Ste STR SPDR PT S&P 500 ETF | New | 0.22% | +0.22 |
| ENB Enbridge Inc. | New | 0.14% | +0.14 |
| TTWO Take-Two Interactive Softwre | New | 0.14% | +0.14 |
| COST Costco Wholesale Corp. | New | 0.10% | +0.10 |
| CSCO Cisco Systems Inc. | Add +83.2% | 0.28% | +0.10 |
| EFA iShares MSCI Eafe ETF | Add +78.5% | 0.24% | +0.07 |
| TSLA Tesla Inc. | Add +15.6% | 1.35% | +0.07 |
| KMI Kinder Morgan Inc. | Add +38.0% | 1.26% | +0.07 |
| AXP American Express Co. | Add +18.1% | 1.62% | +0.07 |
| IBM Intl Business Machines Corp. | Add +28.8% | 0.47% | +0.06 |
| PLNT Planet Fitness Inc. Class A | Add +25.2% | 0.83% | +0.04 |
| WHF Whitehorse Finance Inc. | New | 0.04% | +0.04 |
| BNY Bank of New York Mellon Corp. | Add +24.7% | 1.92% | +0.02 |
| WMT Walmart Inc. | Add +0.3% | 0.12% | −0.02 |
| IJH iShares Core S&P Midcap ETF | Add +3.3% | 0.12% | −0.03 |
| O Realty Income Corp. | Add +1.9% | 0.11% | −0.04 |
| IVV iShares Core S&P 500 ETF | Add +19.9% | 3.91% | −0.04 |
| XLI SS Industrial Select Sector | Add +12.1% | 0.78% | −0.05 |
| GOOGL Alphabet Inc. Class A | Add +10.6% | 0.81% | −0.05 |
| EXC Exelon Corp. | Add +0.3% | 0.12% | −0.05 |
| PGX Invesco Preferred ETF | Add +2.0% | 0.18% | −0.06 |
| PEG Public Service Enterprise GP | Add +0.0% | 0.20% | −0.06 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 118 | $321.7M | SPYM, IGSB, NVDA, SHY, GOOGL |
| Q1 2026 | 112 | $262.1M | SPYM, IGSB, NVDA, SHY, IEF |
| Q4 2025 | 111 | $281.5M | IEF, NVDA, IGSB, MSFT, IVV |
| Q3 2025 | 111 | $245.0M | NVDA, MSFT, IVV, IGSB, XLF |
| Q2 2025 | 100 | $204.9M | XLF, NVDA, MSFT, IVV, AMZN |
| Q1 2025 | 94 | $153.1M | XLF, SPLV, NVDA, AAPL, IVV |
| Q4 2024 | 102 | $196.4M | IVV, XLF, NVDA, AAPL, MSFT |
| Q3 2024 | 97 | $192.5M | MSFT, IVV, XLF, NVDA, AAPL |
| Q2 2024 | 95 | $173.9M | IVV, MSFT, NVDA, AAPL, XLF |
| Q1 2024 | 91 | $165.3M | IVV, MSFT, XLF, NVDA, AMZN |