Northstar Advisory Group, LLC
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 2, 2024), Northstar Advisory Group, LLC reported 95 stock positions worth $173.9 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 10.3% of the portfolio, followed by Microsoft (MSFT, 6.6%) and Nvidia (NVDA, 5.1%). Compared with Q1 2024, it opened 11 new positions, sold out of 7, added to 41 and reduced 29. The biggest buy was a new position in St Sr Utl SL SE SPDR ETF-Usd (XLU) and the biggest sale iShares 1-5Y Inv Grade (IGSB, shares −55%).
- Most Recent 13F
- Q2 2026
- Location
- NORTHFIELD, NJ
- CIK
- 0001816000
- Portfolio Value
- $173.9M (Q2 2024)
- SEC Filing
- 0001951757-24-000615 ↗ filed Aug 2, 2024
Holdings Value
Holdings 95 stocks · $173.9M
| IVV iShares Core S&P 500 ETF | 10.32% | 32,786 | $17.9M | Reduce -2.0% |
| MSFT Microsoft Corp. | 6.62% | 25,768 | $11.5M | Add +1.5% |
| NVDA Nvidia Corp. | 5.09% | 71,669 | $8.9M | Reduce -9.6% |
| AAPL Apple Inc. | 4.92% | 40,602 | $8.6M | Add +47.6% |
| XLF SS Financial Select Sector | 4.40% | 186,121 | $7.7M | Reduce -19.8% |
| AMZN Amazon.com Inc. | 3.67% | 33,007 | $6.4M | Add +3.5% |
| IVW iShares S&P 500 Growth ETF | 3.38% | 63,515 | $5.9M | Add +2.5% |
| XLP SS Consumer Staples Sel Sect | 3.28% | 74,530 | $5.7M | Add +52.9% |
| VOO Vanguard S&P 500 ETF | 3.10% | 10,725 | $5.4M | Add +0.2% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 2.57% | 65,493 | $4.5M | New |
| SOXX iShares Semiconductor ETF | 2.53% | 17,866 | $4.4M | Add +7.7% |
| NFLX Netflix Inc. | 2.23% | 5,746 | $3.9M | Add +2.8% |
| XLE SS Energy Select Sector | 2.08% | 39,680 | $3.6M | Add +9.1% |
| MRK Merck & Co. Inc. | 2.03% | 28,358 | $3.5M | Reduce -4.2% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 1.84% | 29,044 | $3.2M | Add +0.2% |
| MSI Motorola Solutions Inc. | 1.64% | 7,378 | $2.9M | Add +4.6% |
| CRM Salesforce Inc. | 1.55% | 10,497 | $2.7M | Add +0.5% |
| ORCL Oracle Corp. | 1.42% | 17,452 | $2.5M | Add +6.3% |
| BRX Brixmor Property Group Inc. | 1.41% | 105,997 | $2.4M | No change |
| AXP American Express Co. | 1.36% | 10,187 | $2.4M | Add +5.5% |
| XOM Exxon Mobil Corp. | 1.31% | 19,806 | $2.3M | Add +0.4% |
| SYK Stryker Corp. | 1.30% | 6,647 | $2.3M | Add +12.0% |
| SYY Sysco Corp. | 1.29% | 31,324 | $2.2M | Reduce -16.1% |
| IJH iShares Core S&P Midcap ETF | 1.20% | 35,643 | $2.1M | Reduce -42.2% |
| TSLA Tesla Inc. | 1.17% | 10,280 | $2.0M | Add +142.0% |
| IGSB iShares 1-5Y Inv Grade Corp. | 1.16% | 39,333 | $2.0M | Reduce -54.5% |
| XLI SS Industrial Select Sector | 1.12% | 16,050 | $2.0M | Reduce -52.9% |
| AGG iShares Core U.S. Aggregate | 1.10% | 19,706 | $1.9M | Reduce -51.6% |
| GOOGL Alphabet Inc. Class A | 1.10% | 10,468 | $1.9M | Add +5.7% |
| GS Goldman Sachs Group Inc. | 1.01% | 3,893 | $1.8M | Add +5.5% |
| META Meta Platforms Inc. Class A | 0.95% | 3,264 | $1.6M | Add +8.7% |
| IEMG iShares Core MSCI Emerging | 0.91% | 29,450 | $1.6M | Reduce -27.4% |
| KO The Coca-Cola Co. | 0.88% | 23,964 | $1.5M | New |
| MMM 3M Co. | 0.78% | 13,296 | $1.4M | Add +237.6% |
| KDP Keurig Dr Pepper Inc. | 0.74% | 38,198 | $1.3M | New |
| TOL Toll Brothers Inc. | 0.74% | 11,129 | $1.3M | Reduce -33.9% |
| TTD Trade Desk Inc./the Class A filed as THE TRADE DESK INC | 0.71% | 12,729 | $1.2M | Add +1.1% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.67% | 2,152 | $1.2M | Reduce -11.2% |
| XLB SS Materials Select Sector | 0.67% | 13,123 | $1.2M | Reduce -3.8% |
| HSY The Hershey Co. | 0.65% | 6,182 | $1.1M | Add +153.2% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.59% | 2,739 | $1.0M | Reduce -2.1% |
| PFF iShares Preferred & Income S | 0.59% | 32,344 | $1.0M | Reduce -0.1% |
| XLV SS Health Care Select Sector | 0.52% | 6,175 | $900K | Reduce -3.4% |
| VDE Vanguard Energy ETF | 0.51% | 6,851 | $880K | Reduce -4.0% |
| XEXGX Eaton Vance Tax-Managed Glob | 0.50% | 103,121 | $871K | No change |
| UBER Uber Technologies Inc. | 0.49% | 11,771 | $856K | Reduce -22.2% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.46% | 4,994 | $806K | Add +3.0% |
| NEE Nextera Energy Inc. | 0.44% | 10,871 | $770K | Add +31.2% |
| HD Home Depot Inc. | 0.44% | 2,204 | $759K | Reduce -62.4% |
| VEA Vanguard Ftse Developed ETF | 0.41% | 14,475 | $715K | Add +0.0% |
| DKNG Draftkings Inc. Class A | 0.41% | 18,612 | $710K | Reduce -35.6% |
| PG The Procter & Gamble Co. | 0.40% | 4,262 | $703K | Add +24.8% |
| IJR iShares Core S&P Small-Cap E | 0.38% | 6,159 | $657K | Add +1.9% |
| VLO Valero Energy Corp. | 0.38% | 4,166 | $653K | No change |
| VZ Verizon Communications Inc. | 0.37% | 15,443 | $637K | Add +0.1% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.35% | 1 | $612K | No change |
| SMH Vaneck Semiconductor ETF | 0.34% | 2,270 | $592K | Reduce -56.4% |
| SO The Southern Co. | 0.34% | 7,556 | $586K | Reduce -0.5% |
| MO Altria Group Inc. | 0.34% | 12,593 | $586K | No change |
| DUK Duke Energy Corp. | 0.29% | 5,019 | $503K | Add +112.2% |
| BLK BlackRock Finance Inc. | 0.29% | 630 | $496K | Add +0.6% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.28% | 2,790 | $483K | Reduce -1.1% |
| GOOG Alphabet Inc. Class C | 0.26% | 2,482 | $455K | No change |
| QYLD Global X Nasd 100 Cov Call | 0.26% | 25,291 | $451K | No change |
| PM Philip Morris International | 0.26% | 4,392 | $451K | Reduce -0.4% |
| MTZ Mastec Inc. | 0.26% | 4,186 | $448K | New |
| PGX Invesco Preferred ETF | 0.24% | 36,714 | $424K | No change |
| CVX Chevron Corp. | 0.24% | 2,638 | $413K | Add +1.0% |
| KMB Kimberly-Clark Corp. | 0.24% | 2,975 | $412K | New |
| LLY Eli Lilly & Co. | 0.23% | 439 | $397K | No change |
| JPM JPMorgan Chase & Co. | 0.22% | 1,921 | $389K | Add +0.2% |
| PEG Public Service Enterprise GP | 0.21% | 4,970 | $366K | No change |
| OKE Oneok Inc. | 0.21% | 4,488 | $366K | No change |
| TAN Invesco Solar ETF | 0.21% | 8,972 | $361K | New |
| PEP Pepsico Inc. | 0.21% | 2,172 | $358K | Reduce -40.0% |
| PWR Quanta Services Inc. | 0.19% | 1,275 | $324K | New |
| CAT Caterpillar Inc. | 0.18% | 956 | $318K | Add +0.1% |
| FIX Comfort Systems USA Inc. | 0.18% | 1,038 | $316K | New |
| MAR Marriott International Class A | 0.17% | 1,209 | $292K | No change |
| MPC Marathon Petroleum Corp. | 0.16% | 1,637 | $284K | Add +39.3% |
| VAW Vanguard Materials ETF | 0.16% | 1,427 | $276K | Add +0.1% |
| D Dominion Energy Inc. | 0.16% | 5,560 | $272K | New |
| V Visa Inc. Class A | 0.15% | 1,020 | $268K | Add +0.2% |
| MCD McDonald's Corp. | 0.14% | 972 | $248K | Add +1.1% |
| QQQ Invesco QQQ Trust Series 1 | 0.14% | 515 | $247K | Reduce -2.1% |
| ECL Ecolab Inc. | 0.14% | 1,017 | $243K | New |
| CSX CSX Corp. | 0.14% | 7,246 | $242K | Add +0.2% |
| EFA iShares MSCI Eafe ETF | 0.14% | 3,065 | $240K | Reduce -32.9% |
| LIN Linde PLC | 0.14% | 543 | $238K | Reduce -34.0% |
| PFE Pfizer Inc. | 0.13% | 8,311 | $233K | New |
| CLX Clorox Company | 0.13% | 1,681 | $229K | Add +1.3% |
| BSV Vanguard Short-Term Bond ETF | 0.13% | 2,973 | $228K | No change |
| VB Vanguard Most SM-Cap ETF-Usd | 0.13% | 1,039 | $227K | No change |
| VWO Vanguard Ftse Emerging Marke | 0.13% | 5,130 | $224K | Reduce -0.3% |
| DVY iShares Select Dividend ETF | 0.12% | 1,709 | $207K | Add +0.2% |
Portfolio Sells Q1 2024 → Q2 2024
| IGSB iShares 1-5Y Inv Grade Corp. | Reduce -54.5% | 1.16% | −1.51 |
| XLI SS Industrial Select Sector | Reduce -52.9% | 1.12% | −1.47 |
| XLF SS Financial Select Sector | Reduce -19.8% | 4.40% | −1.45 |
| AGG iShares Core U.S. Aggregate | Reduce -51.6% | 1.10% | −1.28 |
| IJH iShares Core S&P Midcap ETF | Reduce -42.2% | 1.20% | −1.03 |
| HD Home Depot Inc. | Reduce -62.4% | 0.44% | −0.80 |
| TOL Toll Brothers Inc. | Reduce -33.9% | 0.74% | −0.55 |
| SYY Sysco Corp. | Reduce -16.1% | 1.29% | −0.41 |
| IEMG iShares Core MSCI Emerging | Reduce -27.4% | 0.91% | −0.40 |
| DKNG Draftkings Inc. Class A | Reduce -35.6% | 0.41% | −0.36 |
| SMH Vaneck Semiconductor ETF | Reduce -56.4% | 0.34% | −0.35 |
| TGT Target Corp. | Sold out | 0.00% | −0.32 |
| MRK Merck & Co. Inc. | Reduce -4.2% | 2.03% | −0.30 |
| MGM MGM Resorts International | Sold out | 0.00% | −0.29 |
| IVV iShares Core S&P 500 ETF | Reduce -2.0% | 10.32% | −0.26 |
| AMAT Applied Materials Inc. | Sold out | 0.00% | −0.21 |
| PEP Pepsico Inc. | Reduce -40.0% | 0.21% | −0.18 |
| KLAC KLA Corp. | Sold out | 0.00% | −0.18 |
| CTAS Cintas Corp. | Sold out | 0.00% | −0.17 |
| MCK McKesson Corp. | Sold out | 0.00% | −0.17 |
| UBER Uber Technologies Inc. | Reduce -22.2% | 0.49% | −0.13 |
| PBF PBF Energy Inc. Class A | Sold out | 0.00% | −0.12 |
| XLB SS Materials Select Sector | Reduce -3.8% | 0.67% | −0.09 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -11.2% | 0.67% | −0.09 |
| EFA iShares MSCI Eafe ETF | Reduce -32.9% | 0.14% | −0.08 |
| LIN Linde PLC | Reduce -34.0% | 0.14% | −0.08 |
| VDE Vanguard Energy ETF | Reduce -4.0% | 0.51% | −0.06 |
| XLV SS Health Care Select Sector | Reduce -3.4% | 0.52% | −0.04 |
| PFF iShares Preferred & Income S | Reduce -0.1% | 0.59% | −0.03 |
| SO The Southern Co. | Reduce -0.5% | 0.34% | −0.02 |
| IBM Intl Business Machines Corp. | Reduce -1.1% | 0.28% | −0.01 |
| PM Philip Morris International | Reduce -0.4% | 0.26% | −0.01 |
| VWO Vanguard Ftse Emerging Marke | Reduce -0.3% | 0.13% | −0.01 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -2.1% | 0.14% | +0.00 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -2.1% | 0.59% | +0.01 |
| NVDA Nvidia Corp. | Reduce -9.6% | 5.09% | +0.83 |
Portfolio Buys Q1 2024 → Q2 2024
| XLU St Sr Utl SL SE SPDR ETF-Usd | New | 2.57% | +2.57 |
| AAPL Apple Inc. | Add +47.6% | 4.92% | +1.85 |
| XLP SS Consumer Staples Sel Sect | Add +52.9% | 3.28% | +1.01 |
| KO The Coca-Cola Co. | New | 0.88% | +0.88 |
| KDP Keurig Dr Pepper Inc. | New | 0.74% | +0.74 |
| TSLA Tesla Inc. | Add +142.0% | 1.17% | +0.73 |
| MMM 3M Co. | Add +237.6% | 0.78% | +0.55 |
| HSY The Hershey Co. | Add +153.2% | 0.65% | +0.36 |
| SOXX iShares Semiconductor ETF | Add +7.7% | 2.53% | +0.34 |
| MSFT Microsoft Corp. | Add +1.5% | 6.62% | +0.29 |
| ORCL Oracle Corp. | Add +6.3% | 1.42% | +0.26 |
| MTZ Mastec Inc. | New | 0.26% | +0.26 |
| KMB Kimberly-Clark Corp. | New | 0.24% | +0.24 |
| TAN Invesco Solar ETF | New | 0.21% | +0.21 |
| IVW iShares S&P 500 Growth ETF | Add +2.5% | 3.38% | +0.20 |
| PWR Quanta Services Inc. | New | 0.19% | +0.19 |
| FIX Comfort Systems USA Inc. | New | 0.18% | +0.18 |
| NFLX Netflix Inc. | Add +2.8% | 2.23% | +0.16 |
| D Dominion Energy Inc. | New | 0.16% | +0.16 |
| DUK Duke Energy Corp. | Add +112.2% | 0.29% | +0.14 |
| ECL Ecolab Inc. | New | 0.14% | +0.14 |
| PFE Pfizer Inc. | New | 0.13% | +0.13 |
| SYK Stryker Corp. | Add +12.0% | 1.30% | +0.11 |
| MSI Motorola Solutions Inc. | Add +4.6% | 1.64% | +0.11 |
| TJX TJX Companies Inc. | Add +0.2% | 1.84% | +0.10 |
| META Meta Platforms Inc. Class A | Add +8.7% | 0.95% | +0.08 |
| GOOGL Alphabet Inc. Class A | Add +5.7% | 1.10% | +0.08 |
| NEE Nextera Energy Inc. | Add +31.2% | 0.44% | +0.07 |
| PG The Procter & Gamble Co. | Add +24.8% | 0.40% | +0.06 |
| TTD Trade Desk Inc./the Class A | Add +1.1% | 0.71% | +0.04 |
| MPC Marathon Petroleum Corp. | Add +39.3% | 0.16% | +0.03 |
| AMZN Amazon.com Inc. | Add +3.5% | 3.67% | +0.01 |
| XLE SS Energy Select Sector | Add +9.1% | 2.08% | +0.00 |
| VOO Vanguard S&P 500 ETF | Add +0.2% | 3.10% | −0.00 |
| GS Goldman Sachs Group Inc. | Add +5.5% | 1.01% | −0.00 |
| VZ Verizon Communications Inc. | Add +0.1% | 0.37% | −0.01 |
| JPM JPMorgan Chase & Co. | Add +0.2% | 0.22% | −0.01 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +3.0% | 0.46% | −0.01 |
| DVY iShares Select Dividend ETF | Add +0.2% | 0.12% | −0.01 |
| CLX Clorox Company | Add +1.3% | 0.13% | −0.01 |
| CSX CSX Corp. | Add +0.2% | 0.14% | −0.01 |
| MCD McDonald's Corp. | Add +1.1% | 0.14% | −0.01 |
| BLK BlackRock Finance Inc. | Add +0.6% | 0.29% | −0.01 |
| VAW Vanguard Materials ETF | Add +0.1% | 0.16% | −0.02 |
| V Visa Inc. Class A | Add +0.2% | 0.15% | −0.02 |
| CAT Caterpillar Inc. | Add +0.1% | 0.18% | −0.02 |
| IJR iShares Core S&P Small-Cap E | Add +1.9% | 0.38% | −0.02 |
| CVX Chevron Corp. | Add +1.0% | 0.24% | −0.02 |
| VEA Vanguard Ftse Developed ETF | Add +0.0% | 0.41% | −0.03 |
| AXP American Express Co. | Add +5.5% | 1.36% | −0.04 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 118 | $321.7M | SPYM, IGSB, NVDA, SHY, GOOGL |
| Q1 2026 | 112 | $262.1M | SPYM, IGSB, NVDA, SHY, IEF |
| Q4 2025 | 111 | $281.5M | IEF, NVDA, IGSB, MSFT, IVV |
| Q3 2025 | 111 | $245.0M | NVDA, MSFT, IVV, IGSB, XLF |
| Q2 2025 | 100 | $204.9M | XLF, NVDA, MSFT, IVV, AMZN |
| Q1 2025 | 94 | $153.1M | XLF, SPLV, NVDA, AAPL, IVV |
| Q4 2024 | 102 | $196.4M | IVV, XLF, NVDA, AAPL, MSFT |
| Q3 2024 | 97 | $192.5M | MSFT, IVV, XLF, NVDA, AAPL |
| Q2 2024 | 95 | $173.9M | IVV, MSFT, NVDA, AAPL, XLF |
| Q1 2024 | 91 | $165.3M | IVV, MSFT, XLF, NVDA, AMZN |