Personal Cfo Solutions, LLC
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 13, 2024), Personal Cfo Solutions, LLC reported 540 stock positions worth $640.6 million. Its top holding was Chubb (CB) at 6.8% of the portfolio, followed by iShares Russell 2000 ETF (IWM, 3.3%) and Innovator U.S. Equity Power (PMAR, 3.0%). Compared with Q4 2023, it opened 67 new positions, sold out of 37, added to 292 and reduced 162. The biggest buy was a new position in Innovator U.S. Equity Power (PMAR) and the biggest sale an exit from Innovator U.S. Equity Power (PAUG).
- Most Recent 13F
- Q2 2026
- Location
- CHESTER, NJ
- CIK
- 0001677501
- Portfolio Value
- $640.6M (Q1 2024)
- SEC Filing
- 0001437749-24-016226 ↗ filed May 13, 2024
Holdings Value
Holdings 540 stocks · $640.6M
| CB Chubb Ltd. | 6.85% | 169,239 | $43.9M | Reduce -0.4% |
| IWM iShares Russell 2000 ETF | 3.26% | 99,284 | $20.9M | Reduce -5.9% |
| PMAR Innovator U.S. Equity Power | 2.97% | 516,789 | $19.0M | New |
| AAPL Apple Inc. | 2.31% | 86,144 | $14.8M | Add +0.2% |
| MSFT Microsoft Corp. | 2.05% | 31,223 | $13.1M | Add +2.4% |
| AMZN Amazon.com Inc. | 2.04% | 72,499 | $13.1M | Add +2.4% |
| IMAR Innovator Intdevpow Buf-Mar | 1.78% | 441,948 | $11.4M | New |
| BMAR Innovator U.S. Equity Buffer | 1.71% | 262,866 | $11.0M | New |
| KJAN Innovator U.S. Small Cap Pow | 1.68% | 303,415 | $10.7M | New |
| GOOGL Alphabet Inc. Class A | 1.38% | 58,663 | $8.9M | Reduce -0.4% |
| BALT Inn Defined Wealth Shield | 1.32% | 289,889 | $8.5M | Add +0.8% |
| VOO Vanguard S&P 500 ETF | 1.31% | 17,422 | $8.4M | Reduce -10.8% |
| ITT Itt Inc. | 1.26% | 59,549 | $8.1M | Reduce -0.0% |
| CNA Cna Financial Corp. | 1.26% | 178,049 | $8.1M | No change |
| MRK Merck & Co. Inc. | 1.03% | 49,845 | $6.6M | Add +14.9% |
| GOOG Alphabet Inc. Class C | 1.02% | 42,830 | $6.5M | Add +3.4% |
| NJAN Innovator Growth 100 Power B | 0.99% | 145,554 | $6.3M | New |
| FCOM Fidelity MSCI Comm Serv Indx | 0.91% | 117,685 | $5.8M | Reduce -4.6% |
| FIDU Fidelity MSCI Indust Indx | 0.89% | 84,005 | $5.7M | Reduce -0.9% |
| UITB Victoryshares Core Intermedi | 0.88% | 121,635 | $5.6M | New |
| FTEC Fidelity MSCI Info Tech Indx | 0.87% | 35,828 | $5.6M | Reduce -1.7% |
| GLTR Abrdn Precious Metals Basket | 0.75% | 50,433 | $4.8M | Add +0.4% |
| SCHD Schwab US DVD Equity ETF | 0.74% | 58,773 | $4.7M | Add +1275.1% |
| NVDA Nvidia Corp. | 0.73% | 5,171 | $4.7M | Add +1.8% |
| ACN Accenture PLC Class A | 0.70% | 13,015 | $4.5M | Reduce -0.1% |
| HDG Proshares Hedge Replicat ETF | 0.70% | 91,362 | $4.5M | Add +1.1% |
| VYM Vanguard High DVD Yield ETF | 0.70% | 36,825 | $4.5M | Reduce -0.6% |
| RSP Invesco S&P 500 Equal Weight | 0.68% | 25,854 | $4.4M | Add +595.8% |
| EJAN Innovator Emerging Markets P | 0.67% | 148,422 | $4.3M | New |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.64% | 7,878 | $4.1M | Reduce -1.6% |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | 0.63% | 52,280 | $4.1M | Reduce -5.2% |
| V Visa Inc. Class A | 0.62% | 14,241 | $4.0M | Add +7.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.61% | 9,293 | $3.9M | Add +1.7% |
| FDVV Fidelity High Dividend ETF | 0.60% | 84,783 | $3.8M | Reduce -1.4% |
| NVO Novo-Nordisk A/S-Spons ADR | 0.60% | 29,880 | $3.8M | Add +0.4% |
| MNA Nylim Merger Arbtrage ETF-Ui | 0.59% | 119,431 | $3.8M | Add +1.2% |
| MA Mastercard Inc. Class A | 0.58% | 7,683 | $3.7M | Add +4.2% |
| IVV iShares Core S&P 500 ETF | 0.56% | 6,878 | $3.6M | Reduce -2.4% |
| XOM Exxon Mobil Corp. | 0.53% | 29,049 | $3.4M | Add +10.5% |
| IQLT iShares MSCI International Q | 0.49% | 78,871 | $3.1M | Add +29.3% |
| NFLX Netflix Inc. | 0.48% | 5,053 | $3.1M | Add +13.1% |
| TSLA Tesla Inc. | 0.46% | 16,856 | $3.0M | Reduce -1.5% |
| GD General Dynamics Corp. | 0.43% | 9,856 | $2.8M | Reduce -5.0% |
| CVX Chevron Corp. | 0.43% | 17,521 | $2.8M | Add +4.4% |
| NOW ServiceNow Inc. | 0.42% | 3,531 | $2.7M | Reduce -11.9% |
| AXP American Express Co. | 0.42% | 11,736 | $2.7M | Reduce -4.6% |
| ADBE Adobe Inc. | 0.41% | 5,204 | $2.6M | Reduce -7.0% |
| CRM Salesforce Inc. | 0.38% | 8,188 | $2.5M | Add +6.0% |
| CMCSA Comcast Corp. Class A | 0.38% | 55,479 | $2.4M | Add +5.9% |
| GLD SPDR Gold Shares | 0.37% | 11,431 | $2.4M | Reduce -3.0% |
| UNH Unitedhealth Group Inc. | 0.36% | 4,708 | $2.3M | Add +6.7% |
| DGRW Wisdomtree U.S. Quality Divi | 0.36% | 30,285 | $2.3M | Add +22.2% |
| VZ Verizon Communications Inc. | 0.35% | 53,781 | $2.3M | Add +9.9% |
| XLE SS Energy Select Sector | 0.35% | 23,650 | $2.2M | Add +53.9% |
| JNJ Johnson & Johnson | 0.34% | 13,966 | $2.2M | Reduce -5.5% |
| RTX RTX Corp. | 0.34% | 22,432 | $2.2M | Reduce -3.3% |
| FDLO Fidelity Low Volat Fact ETF | 0.34% | 38,480 | $2.2M | Add +74.9% |
| META Meta Platforms Inc. Class A | 0.34% | 4,434 | $2.2M | Reduce -24.5% |
| PFE Pfizer Inc. | 0.33% | 75,829 | $2.1M | Add +2.3% |
| CP Canadian Pacific Kansas City | 0.33% | 23,628 | $2.1M | Add +3.1% |
| ABBV Abbvie Inc. | 0.32% | 11,329 | $2.1M | Add +2.7% |
| CVS CVS Health Corp. | 0.32% | 25,378 | $2.0M | Add +5.7% |
| TMO Thermo Fisher Scientific Inc. | 0.31% | 3,439 | $2.0M | Add +63.0% |
| COWZ Pacer US Cash Cows 100 ETF | 0.31% | 33,824 | $2.0M | Add +11.6% |
| QQQ Invesco QQQ Trust Series 1 | 0.30% | 4,383 | $1.9M | Add +3.9% |
| ABT Abbott Laboratories | 0.30% | 16,924 | $1.9M | Add +10.9% |
| LLY Eli Lilly & Co. | 0.30% | 2,438 | $1.9M | Add +2.4% |
| MO Altria Group Inc. | 0.30% | 43,453 | $1.9M | Add +66.1% |
| JPM JPMorgan Chase & Co. | 0.30% | 9,444 | $1.9M | Add +4.4% |
| ICLR Icon PLC | 0.29% | 5,563 | $1.9M | Reduce -3.4% |
| RACE Ferrari NV | 0.28% | 4,124 | $1.8M | Add +0.6% |
| ASML ASML Holding NV-NY Reg SHS | 0.28% | 1,833 | $1.8M | Reduce -19.4% |
| VTI VG Morningstar TS MKT ETF-US | 0.28% | 6,837 | $1.8M | Reduce -9.3% |
| JNK SS SPDR BB High Yield Bond | 0.27% | 18,044 | $1.7M | Reduce -4.9% |
| CBRE CBRE Group Inc. Class A | 0.27% | 17,477 | $1.7M | Add +0.1% |
| VIG Vanguard Dividend Apprec ETF | 0.26% | 9,258 | $1.7M | Add +0.0% |
| ADSK Autodesk Inc. | 0.26% | 6,340 | $1.7M | Add +2.4% |
| BUFG FT Vest Buffered Allocation | 0.26% | 72,778 | $1.6M | Add +27.2% |
| T AT&T Inc. | 0.25% | 89,235 | $1.6M | Add +0.3% |
| SKYY First Trust Cloud Computing | 0.24% | 16,187 | $1.5M | New |
| ICOW Pacer Developed Markets Inte | 0.24% | 47,310 | $1.5M | Reduce -3.1% |
| INTU Intuit Inc. | 0.23% | 2,284 | $1.5M | Add +1.0% |
| AON Aon PLC Class A | 0.23% | 4,401 | $1.5M | Add +1.4% |
| MPC Marathon Petroleum Corp. | 0.23% | 7,243 | $1.5M | Reduce -0.9% |
| LEN Lennar Corp. Class A | 0.23% | 8,486 | $1.5M | Add +3.3% |
| ABNB Airbnb Inc. Class A | 0.22% | 8,678 | $1.4M | Add +16.4% |
| JPSE JPM Diversified RT Small Cap filed as J P MORGAN EXCHANGE TRADED F | 0.22% | 31,548 | $1.4M | Add +7.4% |
| WDAY Workday Inc. Class A | 0.22% | 5,194 | $1.4M | Reduce -0.1% |
| WRB WR Berkley Corp. filed as BERKLEY W R CORP | 0.22% | 15,954 | $1.4M | Add +0.0% |
| AVUV Avantis US Small Cap Value | 0.22% | 14,815 | $1.4M | New |
| PG The Procter & Gamble Co. | 0.21% | 8,425 | $1.4M | Reduce -4.9% |
| LIN Linde PLC | 0.21% | 2,910 | $1.4M | Reduce -5.5% |
| ACGL Arch Capital Group Ltd. | 0.21% | 14,604 | $1.3M | Add +1.2% |
| MCK McKesson Corp. | 0.21% | 2,487 | $1.3M | Add +1.8% |
| SHY iShares 1-3 Year Treasury Bo | 0.21% | 16,165 | $1.3M | Add +211.5% |
| EQWL Invesco S&P 100 Equal Weight | 0.20% | 13,723 | $1.3M | Add +7.9% |
| VOOV Vanguard S&P 500 Value ETF | 0.20% | 7,178 | $1.3M | Add +2.9% |
| SPG Simon Property Group Inc. | 0.20% | 8,270 | $1.3M | Reduce -26.2% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.20% | 32,967 | $1.3M | Add +13.4% |
| HD Home Depot Inc. | 0.19% | 3,221 | $1.2M | Add +3.3% |
Other holdings (1): bonds, preferreds, convertibles and warrants · $239K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | 200 | $239K | No change |
Total filed on the 13F, all lines: $640.9M.
Portfolio Sells Q4 2023 → Q1 2024
| PAUG Innovator U.S. Equity Power | Sold out | 0.00% | −2.99 |
| IAPR Innovator International Deve | Sold out | 0.00% | −1.84 |
| KJUL Innovator U.S. Small Cap Pow | Sold out | 0.00% | −1.80 |
| BAUG Innovator U.S. Equity Buffer | Sold out | 0.00% | −1.70 |
| NJUL Innovator Growth 100 Power B | Sold out | 0.00% | −1.06 |
| JEPI JPMorgan Equity Premium Inco | Reduce -89.9% | 0.09% | −0.87 |
| EJUL Innovator Emerging Markets P | Sold out | 0.00% | −0.72 |
| VIOG Vanguard S&P SM Cap 600 GRW | Sold out | 0.00% | −0.56 |
| IWM iShares Russell 2000 ETF | Reduce -5.9% | 3.26% | −0.41 |
| TSLA Tesla Inc. | Reduce -1.5% | 0.46% | −0.27 |
| FNX First Trust Mid Cap Core Alp | Sold out | 0.00% | −0.27 |
| VOO Vanguard S&P 500 ETF | Reduce -10.8% | 1.31% | −0.17 |
| ADBE Adobe Inc. | Reduce -7.0% | 0.41% | −0.17 |
| PYPL PayPal Holdings Inc. | Reduce -72.6% | 0.06% | −0.16 |
| PDEC Innovator U.S. Equity Power | Sold out | 0.00% | −0.16 |
| TLT iShares 20+ Year Treasury BD | Reduce -57.3% | 0.09% | −0.15 |
| XOP SS SPDR S&P Og Exp & Prod | Sold out | 0.00% | −0.12 |
| IWD iShares Russell 1000 Value E | Reduce -45.6% | 0.13% | −0.12 |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | Reduce -5.2% | 0.63% | −0.10 |
| ACN Accenture PLC Class A | Reduce -0.1% | 0.70% | −0.09 |
| BDEC Innovator U.S. Equity Buffer | Sold out | 0.00% | −0.08 |
| IDEC Inno Int Dev Power Buff Dec | Sold out | 0.00% | −0.08 |
| IEMG iShares Core MSCI Emerging | Sold out | 0.00% | −0.08 |
| SPG Simon Property Group Inc. | Reduce -26.2% | 0.20% | −0.07 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Sold out | 0.00% | −0.07 |
| RCL Royal Caribbean Cruises Ltd. | Sold out | 0.00% | −0.07 |
| NOW ServiceNow Inc. | Reduce -11.9% | 0.42% | −0.07 |
| KOCT Innovator U.S. Small Cap Pow | Sold out | 0.00% | −0.07 |
| EEMV iShares MSCI Emg MKT Min Vol | Sold out | 0.00% | −0.07 |
| INTC Intel Corp. | Reduce -19.6% | 0.12% | −0.07 |
| FLEX Flex Ltd. | Sold out | 0.00% | −0.06 |
| SNA Snap-on Inc. | Sold out | 0.00% | −0.06 |
| MELI MercadoLibre Inc. | Reduce -17.2% | 0.16% | −0.06 |
| IJUL Innovator International Deve | Sold out | 0.00% | −0.06 |
| ORLY O'reilly Automotive Inc. | Sold out | 0.00% | −0.06 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -59.8% | 0.04% | −0.06 |
| IWS iShares Russell Mid-Cap Valu | Sold out | 0.00% | −0.06 |
| JNJ Johnson & Johnson | Reduce -5.5% | 0.34% | −0.06 |
| ESI Element Solutions Inc. | Sold out | 0.00% | −0.06 |
| LRCX Lam Research Corp. | Reduce -51.1% | 0.06% | −0.05 |
| AFL Aflac Inc. | Sold out | 0.00% | −0.05 |
| JNK SS SPDR BB High Yield Bond | Reduce -4.9% | 0.27% | −0.04 |
| GOOGL Alphabet Inc. Class A | Reduce -0.4% | 1.38% | −0.04 |
| KR Kroger Co. | Sold out | 0.00% | −0.04 |
| FCOM Fidelity MSCI Comm Serv Indx | Reduce -4.6% | 0.91% | −0.04 |
| XLRE SS Real Estate Select Sector | Reduce -16.6% | 0.12% | −0.04 |
| NOCT Innovator Growth-100 Power B | Sold out | 0.00% | −0.04 |
| ALL Allstate Corp. | Sold out | 0.00% | −0.04 |
| VTR Ventas Inc. | Sold out | 0.00% | −0.04 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Sold out | 0.00% | −0.04 |
Portfolio Buys Q4 2023 → Q1 2024
| PMAR Innovator U.S. Equity Power | New | 2.97% | +2.97 |
| IMAR Innovator Intdevpow Buf-Mar | New | 1.78% | +1.78 |
| BMAR Innovator U.S. Equity Buffer | New | 1.71% | +1.71 |
| KJAN Innovator U.S. Small Cap Pow | New | 1.68% | +1.68 |
| NJAN Innovator Growth 100 Power B | New | 0.99% | +0.99 |
| UITB Victoryshares Core Intermedi | New | 0.88% | +0.88 |
| SCHD Schwab US DVD Equity ETF | Add +1275.1% | 0.74% | +0.68 |
| EJAN Innovator Emerging Markets P | New | 0.67% | +0.67 |
| RSP Invesco S&P 500 Equal Weight | Add +595.8% | 0.68% | +0.58 |
| NVDA Nvidia Corp. | Add +1.8% | 0.73% | +0.29 |
| SKYY First Trust Cloud Computing | New | 0.24% | +0.24 |
| AVUV Avantis US Small Cap Value | New | 0.22% | +0.22 |
| MRK Merck & Co. Inc. | Add +14.9% | 1.03% | +0.21 |
| AMZN Amazon.com Inc. | Add +2.4% | 2.04% | +0.18 |
| UBS UBS Group AG-Reg | New | 0.14% | +0.14 |
| FDLO Fidelity Low Volat Fact ETF | Add +74.9% | 0.34% | +0.14 |
| SHY iShares 1-3 Year Treasury Bo | Add +211.5% | 0.21% | +0.13 |
| RBA RB Global Inc. | New | 0.13% | +0.13 |
| XLE SS Energy Select Sector | Add +53.9% | 0.35% | +0.13 |
| TMO Thermo Fisher Scientific Inc. | Add +63.0% | 0.31% | +0.12 |
| NU Nu Holdings Ltd./Cayman Isl-A | New | 0.11% | +0.11 |
| MO Altria Group Inc. | Add +66.1% | 0.30% | +0.11 |
| RNEM Emerging Markets Eqty Select | New | 0.11% | +0.11 |
| NFLX Netflix Inc. | Add +13.1% | 0.48% | +0.10 |
| D Dominion Energy Inc. | Add +143.8% | 0.18% | +0.10 |
| IQLT iShares MSCI International Q | Add +29.3% | 0.49% | +0.09 |
| XOM Exxon Mobil Corp. | Add +10.5% | 0.53% | +0.07 |
| EL Estee Lauder Companies Class A | New | 0.07% | +0.07 |
| NVO Novo-Nordisk A/S-Spons ADR | Add +0.4% | 0.60% | +0.07 |
| MSFT Microsoft Corp. | Add +2.4% | 2.05% | +0.07 |
| HES Hess Corp. | New | 0.06% | +0.06 |
| DGRW Wisdomtree U.S. Quality Divi | Add +22.2% | 0.36% | +0.06 |
| HXL Hexcel Corp. | New | 0.06% | +0.06 |
| LLY Eli Lilly & Co. | Add +2.4% | 0.30% | +0.06 |
| CPB The Campbell's Company | New | 0.05% | +0.05 |
| AMAT Applied Materials Inc. | Add +32.5% | 0.16% | +0.05 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | New | 0.05% | +0.05 |
| CGNX Cognex Corp. | New | 0.05% | +0.05 |
| EME Emcor Group Inc. | New | 0.05% | +0.05 |
| ABNB Airbnb Inc. Class A | Add +16.4% | 0.22% | +0.05 |
| GE General Electric | Add +7.0% | 0.19% | +0.05 |
| TTE Totalenergies SE -Spon ADR | New | 0.05% | +0.05 |
| FBTC Fidelity Wise Origin Bitcoin | New | 0.05% | +0.05 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +1.7% | 0.61% | +0.05 |
| BUFG FT Vest Buffered Allocation | Add +27.2% | 0.26% | +0.04 |
| DECK Deckers Outdoor Corp. | New | 0.04% | +0.04 |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | New | 0.04% | +0.04 |
| WDC Western Digital Corp. | New | 0.04% | +0.04 |
| CAG Conagra Brands Inc. | New | 0.04% | +0.04 |
| VB Vanguard Most SM-Cap ETF-Usd | New | 0.04% | +0.04 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 529 | $691.9M | CB, AAPL, GOOG, BALT, NVDA |
| Q1 2026 | 520 | $711.9M | CB, AAPL, PJAN, BALT, GOOGL |
| Q4 2025 | 504 | $629.8M | CB, AAPL, GOOGL, MSFT, NVDA |
| Q3 2025 | 495 | $569.9M | CB, AAPL, MSFT, NVDA, IWM |
| Q2 2025 | 481 | $540.5M | CB, AAPL, MSFT, NVDA, AMZN |
| Q1 2025 | 448 | $492.5M | CB, AAPL, AMZN, MSFT, UWM |
| Q4 2024 | 457 | $508.2M | CB, AAPL, UWM, AMZN, MSFT |
| Q3 2024 | 560 | $715.5M | CB, AAPL, PJUL, EFA, AMZN |
| Q2 2024 | 530 | $650.6M | CB, AAPL, PAPR, EFA, MSFT |
| Q1 2024 | 540 | $640.6M | CB, IWM, PMAR, AAPL, MSFT |