Personal Cfo Solutions, LLC
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 9, 2024), Personal Cfo Solutions, LLC reported 530 stock positions worth $650.6 million. Its top holding was Chubb (CB) at 7.6% of the portfolio, followed by Apple (AAPL, 3.1%) and Innovator U.S. Equity Power (PAPR, 3.0%). Compared with Q1 2024, it opened 63 new positions, sold out of 73, added to 206 and reduced 240. The biggest buy was a new position in Innovator U.S. Equity Power (PAPR) and the biggest sale iShares Russell 2000 ETF (IWM, shares −96%).
- Most Recent 13F
- Q2 2026
- Location
- CHESTER, NJ
- CIK
- 0001677501
- Portfolio Value
- $650.6M (Q2 2024)
- SEC Filing
- 0001437749-24-025744 ↗ filed Aug 9, 2024
Holdings Value
Holdings 530 stocks · $650.6M
| CB Chubb Ltd. | 7.56% | 192,796 | $49.2M | Add +13.9% |
| AAPL Apple Inc. | 3.12% | 96,515 | $20.3M | Add +12.0% |
| PAPR Innovator U.S. Equity Power | 3.01% | 565,761 | $19.6M | New |
| EFA iShares MSCI Eafe ETF | 2.80% | 232,385 | $18.2M | Add +3292.0% |
| MSFT Microsoft Corp. | 2.16% | 31,432 | $14.0M | Add +0.7% |
| AMZN Amazon.com Inc. | 2.15% | 72,267 | $14.0M | Reduce -0.3% |
| IAPR Innovator International Deve | 1.76% | 422,317 | $11.4M | New |
| BAPR Innovator U.S. Equity Buffer | 1.72% | 269,420 | $11.2M | New |
| GOOGL Alphabet Inc. Class A | 1.68% | 60,000 | $10.9M | Add +2.3% |
| KAPR Innovator U.S. Small Cap Pow | 1.65% | 347,753 | $10.7M | New |
| VOO Vanguard S&P 500 ETF | 1.41% | 18,405 | $9.2M | Add +5.6% |
| BALT Inn Defined Wealth Shield | 1.40% | 303,808 | $9.1M | Add +4.8% |
| GOOG Alphabet Inc. Class C | 1.27% | 45,039 | $8.3M | Add +5.2% |
| CNA Cna Financial Corp. | 1.26% | 178,049 | $8.2M | No change |
| ITT Itt Inc. | 1.18% | 59,559 | $7.7M | Add +0.0% |
| NAPR Innovator Growth 100 Power B | 1.03% | 140,327 | $6.7M | New |
| NVDA Nvidia Corp. | 1.02% | 53,776 | $6.6M | Add +4.0% |
| MRK Merck & Co. Inc. | 0.98% | 51,307 | $6.4M | Add +2.9% |
| FTEC Fidelity MSCI Info Tech Indx | 0.93% | 35,360 | $6.1M | Reduce -1.3% |
| FCOM Fidelity MSCI Comm Serv Indx | 0.93% | 115,793 | $6.0M | Reduce -1.6% |
| UITB Victoryshares Core Intermedi | 0.89% | 125,717 | $5.8M | Add +3.4% |
| FIDU Fidelity MSCI Indust Indx | 0.83% | 82,866 | $5.4M | Reduce -1.4% |
| SCHD Schwab US DVD Equity ETF | 0.76% | 63,487 | $4.9M | Add +8.0% |
| EAPR Innovator Emerging Markets P | 0.70% | 176,355 | $4.6M | New |
| RSP Invesco S&P 500 Equal Weight | 0.70% | 27,632 | $4.5M | Add +6.9% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.70% | 8,322 | $4.5M | Add +5.6% |
| NVO Novo-Nordisk A/S-Spons ADR | 0.68% | 30,787 | $4.4M | Add +3.0% |
| HDG Proshares Hedge Replicat ETF | 0.68% | 89,898 | $4.4M | Reduce -1.6% |
| VYM Vanguard High DVD Yield ETF | 0.67% | 37,012 | $4.4M | Add +0.5% |
| IVV iShares Core S&P 500 ETF | 0.59% | 7,059 | $3.9M | Add +2.6% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.59% | 9,400 | $3.8M | Add +1.1% |
| FTLS First Trust Long/Short Eqty | 0.58% | 59,986 | $3.8M | New |
| FDVV Fidelity High Dividend ETF | 0.58% | 80,010 | $3.7M | Reduce -5.6% |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | 0.57% | 48,415 | $3.7M | Reduce -7.4% |
| V Visa Inc. Class A | 0.56% | 13,990 | $3.7M | Reduce -1.8% |
| XOM Exxon Mobil Corp. | 0.54% | 30,400 | $3.5M | Add +4.7% |
| ACN Accenture PLC Class A | 0.53% | 11,442 | $3.5M | Reduce -12.1% |
| DGRW Wisdomtree U.S. Quality Divi | 0.52% | 43,346 | $3.4M | Add +43.1% |
| VOOV Vanguard S&P 500 Value ETF | 0.52% | 19,140 | $3.4M | Add +166.7% |
| MA Mastercard Inc. Class A | 0.51% | 7,583 | $3.3M | Reduce -1.3% |
| TSLA Tesla Inc. | 0.51% | 16,854 | $3.3M | Reduce -0.0% |
| IQLT iShares MSCI International Q | 0.51% | 84,647 | $3.3M | Add +7.3% |
| GD General Dynamics Corp. | 0.44% | 9,875 | $2.9M | Add +0.2% |
| AXP American Express Co. | 0.44% | 12,349 | $2.9M | Add +5.2% |
| CVX Chevron Corp. | 0.42% | 17,436 | $2.7M | Reduce -0.5% |
| ADBE Adobe Inc. | 0.42% | 4,884 | $2.7M | Reduce -6.2% |
| VZ Verizon Communications Inc. | 0.42% | 65,791 | $2.7M | Add +22.3% |
| PFE Pfizer Inc. | 0.42% | 96,593 | $2.7M | Add +27.4% |
| NOW ServiceNow Inc. | 0.42% | 3,435 | $2.7M | Reduce -2.7% |
| NFLX Netflix Inc. | 0.41% | 3,933 | $2.7M | Reduce -22.2% |
| LLY Eli Lilly & Co. | 0.38% | 2,755 | $2.5M | Add +13.0% |
| GLD SPDR Gold Shares | 0.38% | 11,378 | $2.4M | Reduce -0.5% |
| UNH Unitedhealth Group Inc. | 0.37% | 4,711 | $2.4M | Add +0.1% |
| META Meta Platforms Inc. Class A | 0.37% | 4,742 | $2.4M | Add +7.0% |
| QQQ Invesco QQQ Trust Series 1 | 0.34% | 4,591 | $2.2M | Add +4.8% |
| MO Altria Group Inc. | 0.33% | 47,045 | $2.1M | Add +8.3% |
| CMCSA Comcast Corp. Class A | 0.33% | 54,524 | $2.1M | Reduce -1.7% |
| XLE SS Energy Select Sector | 0.32% | 22,635 | $2.1M | Reduce -4.3% |
| FNDF Schwab Fndmn Intl LRG Co. ETF | 0.32% | 58,855 | $2.1M | New |
| CRM Salesforce Inc. | 0.32% | 7,982 | $2.1M | Reduce -2.5% |
| TSM Taiwan Semiconductor-SP ADR | 0.31% | 11,716 | $2.0M | Add +98.8% |
| JNJ Johnson & Johnson | 0.30% | 13,509 | $2.0M | Reduce -3.3% |
| TMO Thermo Fisher Scientific Inc. | 0.30% | 3,553 | $2.0M | Add +3.3% |
| ABBV Abbvie Inc. | 0.30% | 11,377 | $2.0M | Add +0.4% |
| JPM JPMorgan Chase & Co. | 0.29% | 9,330 | $1.9M | Reduce -1.2% |
| VTI VG Morningstar TS MKT ETF-US | 0.29% | 6,938 | $1.9M | Add +1.5% |
| BUFG FT Vest Buffered Allocation | 0.27% | 76,166 | $1.8M | Add +4.7% |
| COWZ Pacer US Cash Cows 100 ETF | 0.27% | 32,037 | $1.7M | Reduce -5.3% |
| ICLR Icon PLC | 0.27% | 5,532 | $1.7M | Reduce -0.6% |
| RTX RTX Corp. | 0.27% | 17,221 | $1.7M | Reduce -23.2% |
| ABT Abbott Laboratories | 0.26% | 16,386 | $1.7M | Reduce -3.2% |
| VIG Vanguard Dividend Apprec ETF | 0.26% | 9,259 | $1.7M | Add +0.0% |
| CP Canadian Pacific Kansas City | 0.26% | 21,108 | $1.7M | Reduce -10.7% |
| AZN Astrazeneca PLC-Spons ADR | 0.25% | 21,046 | $1.6M | Add +38.2% |
| SKYY First Trust Cloud Computing | 0.25% | 17,055 | $1.6M | Add +5.4% |
| AVGO Broadcom Inc. | 0.25% | 1,006 | $1.6M | Add +10.9% |
| T AT&T Inc. | 0.25% | 83,645 | $1.6M | Reduce -6.3% |
| JNK SS SPDR BB High Yield Bond | 0.24% | 16,879 | $1.6M | Reduce -6.5% |
| CBRE CBRE Group Inc. Class A | 0.24% | 17,381 | $1.5M | Reduce -0.6% |
| RACE Ferrari NV | 0.24% | 3,757 | $1.5M | Reduce -8.9% |
| VIOG Vanguard S&P SM Cap 600 GRW | 0.23% | 13,669 | $1.5M | New |
| IWF iShares Russell 1000 Growth | 0.23% | 4,082 | $1.5M | Add +77.2% |
| INTU Intuit Inc. | 0.23% | 2,252 | $1.5M | Reduce -1.4% |
| AVUV Avantis US Small Cap Value | 0.23% | 16,444 | $1.5M | Add +11.0% |
| IWD iShares Russell 1000 Value E | 0.22% | 8,190 | $1.4M | Add +75.6% |
| ACGL Arch Capital Group Ltd. | 0.22% | 13,995 | $1.4M | Reduce -4.2% |
| QCOM Qualcomm Inc. | 0.22% | 7,069 | $1.4M | Add +2.6% |
| ASML ASML Holding NV-NY Reg SHS | 0.22% | 1,376 | $1.4M | Reduce -24.9% |
| CVS CVS Health Corp. | 0.21% | 23,285 | $1.4M | Reduce -8.3% |
| PG The Procter & Gamble Co. | 0.20% | 8,004 | $1.3M | Reduce -5.0% |
| ABNB Airbnb Inc. Class A | 0.20% | 8,699 | $1.3M | Add +0.2% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.20% | 32,891 | $1.3M | Reduce -0.2% |
| LIN Linde PLC | 0.20% | 2,961 | $1.3M | Add +1.8% |
| SPG Simon Property Group Inc. | 0.20% | 8,483 | $1.3M | Add +2.6% |
| LEN Lennar Corp. Class A | 0.20% | 8,578 | $1.3M | Add +1.1% |
| CARR Carrier Global Corp. | 0.20% | 20,148 | $1.3M | Add +59.8% |
| JMUB JPMorgan Municipal ETF | 0.19% | 25,136 | $1.3M | Add +49.9% |
| KO The Coca-Cola Co. | 0.19% | 19,880 | $1.3M | Add +3.5% |
| WRB WR Berkley Corp. filed as BERKLEY W R CORP | 0.19% | 15,876 | $1.2M | Reduce -0.5% |
| MCK McKesson Corp. | 0.19% | 2,110 | $1.2M | Reduce -15.2% |
Other holdings (1): bonds, preferreds, convertibles and warrants · $239K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | 200 | $239K | No change |
Total filed on the 13F, all lines: $650.8M.
Portfolio Sells Q1 2024 → Q2 2024
| IWM iShares Russell 2000 ETF | Reduce -95.7% | 0.13% | −3.13 |
| PMAR Innovator U.S. Equity Power | Sold out | 0.00% | −2.97 |
| IMAR Innovator Intdevpow Buf-Mar | Sold out | 0.00% | −1.78 |
| BMAR Innovator U.S. Equity Buffer | Sold out | 0.00% | −1.71 |
| KJAN Innovator U.S. Small Cap Pow | Sold out | 0.00% | −1.68 |
| NJAN Innovator Growth 100 Power B | Sold out | 0.00% | −0.99 |
| GLTR Abrdn Precious Metals Basket | Sold out | 0.00% | −0.75 |
| EJAN Innovator Emerging Markets P | Sold out | 0.00% | −0.67 |
| MNA Nylim Merger Arbtrage ETF-Ui | Sold out | 0.00% | −0.59 |
| FDLO Fidelity Low Volat Fact ETF | Sold out | 0.00% | −0.34 |
| JPSE JPM Diversified RT Small Cap | Sold out | 0.00% | −0.22 |
| EQWL Invesco S&P 100 Equal Weight | Sold out | 0.00% | −0.20 |
| ACN Accenture PLC Class A | Reduce -12.1% | 0.53% | −0.17 |
| ADSK Autodesk Inc. | Reduce -63.1% | 0.09% | −0.17 |
| TDV Proshares S&P Tech DVD Arist | Sold out | 0.00% | −0.12 |
| TRI Thomson Reuters Corp. | Sold out | 0.00% | −0.11 |
| CVS CVS Health Corp. | Reduce -8.3% | 0.21% | −0.10 |
| TLT iShares 20+ Year Treasury BD | Sold out | 0.00% | −0.09 |
| NEE Nextera Energy Inc. | Reduce -58.3% | 0.07% | −0.09 |
| RTX RTX Corp. | Reduce -23.2% | 0.27% | −0.08 |
| ARKW ARK Next Generation Technolo | Sold out | 0.00% | −0.07 |
| NFLX Netflix Inc. | Reduce -22.2% | 0.41% | −0.07 |
| CP Canadian Pacific Kansas City | Reduce -10.7% | 0.26% | −0.07 |
| CRM Salesforce Inc. | Reduce -2.5% | 0.32% | −0.07 |
| ALKS Alkermes PLC | Sold out | 0.00% | −0.07 |
| ICOW Pacer Developed Markets Inte | Reduce -23.3% | 0.17% | −0.07 |
| GWW WW Grainger Inc. | Sold out | 0.00% | −0.07 |
| MA Mastercard Inc. Class A | Reduce -1.3% | 0.51% | −0.06 |
| ORCL Oracle Corp. | Reduce -40.2% | 0.12% | −0.06 |
| FSLR First Solar Inc. | Sold out | 0.00% | −0.06 |
| ASML ASML Holding NV-NY Reg SHS | Reduce -24.9% | 0.22% | −0.06 |
| FMX Fomento Economico Mex-SP ADR | Sold out | 0.00% | −0.06 |
| OZK Bank Ozk | Sold out | 0.00% | −0.06 |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | Reduce -7.4% | 0.57% | −0.06 |
| CMG Chipotle Mexican Grill Inc. | Sold out | 0.00% | −0.06 |
| FIDU Fidelity MSCI Indust Indx | Reduce -1.4% | 0.83% | −0.06 |
| V Visa Inc. Class A | Reduce -1.8% | 0.56% | −0.06 |
| AON Aon PLC Class A | Reduce -12.4% | 0.17% | −0.06 |
| LULU Lululemon Athletica Inc. | Sold out | 0.00% | −0.05 |
| WDAY Workday Inc. Class A | Reduce -5.0% | 0.17% | −0.05 |
| ALGN Align Technology Inc. | Sold out | 0.00% | −0.05 |
| FIX Comfort Systems USA Inc. | Sold out | 0.00% | −0.05 |
| CMI Cummins Inc. | Sold out | 0.00% | −0.05 |
| EME Emcor Group Inc. | Sold out | 0.00% | −0.05 |
| TGT Target Corp. | Reduce -36.5% | 0.05% | −0.05 |
| NKE Nike Inc. Class B | Reduce -17.9% | 0.09% | −0.05 |
| CMCSA Comcast Corp. Class A | Reduce -1.7% | 0.33% | −0.05 |
| CCI Crown Castle Inc. | Sold out | 0.00% | −0.05 |
| IQV Iqvia Holdings Inc. | Sold out | 0.00% | −0.04 |
| RACE Ferrari NV | Reduce -8.9% | 0.24% | −0.04 |
Portfolio Buys Q1 2024 → Q2 2024
| PAPR Innovator U.S. Equity Power | New | 3.01% | +3.01 |
| EFA iShares MSCI Eafe ETF | Add +3292.0% | 2.80% | +2.71 |
| IAPR Innovator International Deve | New | 1.76% | +1.76 |
| BAPR Innovator U.S. Equity Buffer | New | 1.72% | +1.72 |
| KAPR Innovator U.S. Small Cap Pow | New | 1.65% | +1.65 |
| NAPR Innovator Growth 100 Power B | New | 1.03% | +1.03 |
| AAPL Apple Inc. | Add +12.0% | 3.12% | +0.82 |
| CB Chubb Ltd. | Add +13.9% | 7.56% | +0.71 |
| EAPR Innovator Emerging Markets P | New | 0.70% | +0.70 |
| FTLS First Trust Long/Short Eqty | New | 0.58% | +0.58 |
| FNDF Schwab Fndmn Intl LRG Co. ETF | New | 0.32% | +0.32 |
| VOOV Vanguard S&P 500 Value ETF | Add +166.7% | 0.52% | +0.31 |
| GOOGL Alphabet Inc. Class A | Add +2.3% | 1.68% | +0.30 |
| NVDA Nvidia Corp. | Add +4.0% | 1.02% | +0.29 |
| GOOG Alphabet Inc. Class C | Add +5.2% | 1.27% | +0.25 |
| VIOG Vanguard S&P SM Cap 600 GRW | New | 0.23% | +0.23 |
| TSM Taiwan Semiconductor-SP ADR | Add +98.8% | 0.31% | +0.19 |
| DGRW Wisdomtree U.S. Quality Divi | Add +43.1% | 0.52% | +0.16 |
| SHOP Shopify Inc. Class A | New | 0.14% | +0.14 |
| XRAY Dentsply Sirona Inc. | New | 0.12% | +0.12 |
| SPOT Spotify Technology SA | New | 0.11% | +0.11 |
| MSFT Microsoft Corp. | Add +0.7% | 2.16% | +0.11 |
| VOO Vanguard S&P 500 ETF | Add +5.6% | 1.41% | +0.11 |
| IWF iShares Russell 1000 Growth | Add +77.2% | 0.23% | +0.11 |
| MSCI MSCI Inc. | Add +266.3% | 0.14% | +0.10 |
| CPNG Coupang Inc. | New | 0.09% | +0.09 |
| VOYA Voya Financial Inc. | New | 0.09% | +0.09 |
| AZN Astrazeneca PLC-Spons ADR | Add +38.2% | 0.25% | +0.09 |
| IGV iShares Expanded Tech-Softwa | Add +214.0% | 0.13% | +0.09 |
| IWD iShares Russell 1000 Value E | Add +75.6% | 0.22% | +0.09 |
| PAVE Global X US Infrastructure | New | 0.09% | +0.09 |
| LLY Eli Lilly & Co. | Add +13.0% | 0.38% | +0.09 |
| PFE Pfizer Inc. | Add +27.4% | 0.42% | +0.09 |
| CARR Carrier Global Corp. | Add +59.8% | 0.20% | +0.08 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | New | 0.08% | +0.08 |
| BALT Inn Defined Wealth Shield | Add +4.8% | 1.40% | +0.08 |
| NVO Novo-Nordisk A/S-Spons ADR | Add +3.0% | 0.68% | +0.08 |
| ALC Alcon Inc. | New | 0.07% | +0.07 |
| TIP iShares Tips Bond ETF | New | 0.07% | +0.07 |
| AES AES Corp. | New | 0.06% | +0.06 |
| VZ Verizon Communications Inc. | Add +22.3% | 0.42% | +0.06 |
| ENB Enbridge Inc. | New | 0.06% | +0.06 |
| JMUB JPMorgan Municipal ETF | Add +49.9% | 0.19% | +0.06 |
| KMB Kimberly-Clark Corp. | New | 0.06% | +0.06 |
| QUAL iShares MSCI USA Quality Fac | Add +74.9% | 0.14% | +0.06 |
| AVGO Broadcom Inc. | Add +10.9% | 0.25% | +0.06 |
| FDX FedEx Corp. | Add +125.2% | 0.11% | +0.06 |
| EFG iShares MSCI Eafe Growth ETF | Add +158.4% | 0.10% | +0.06 |
| IWS iShares Russell Mid-Cap Valu | New | 0.06% | +0.06 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +5.6% | 0.70% | +0.05 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 529 | $691.9M | CB, AAPL, GOOG, BALT, NVDA |
| Q1 2026 | 520 | $711.9M | CB, AAPL, PJAN, BALT, GOOGL |
| Q4 2025 | 504 | $629.8M | CB, AAPL, GOOGL, MSFT, NVDA |
| Q3 2025 | 495 | $569.9M | CB, AAPL, MSFT, NVDA, IWM |
| Q2 2025 | 481 | $540.5M | CB, AAPL, MSFT, NVDA, AMZN |
| Q1 2025 | 448 | $492.5M | CB, AAPL, AMZN, MSFT, UWM |
| Q4 2024 | 457 | $508.2M | CB, AAPL, UWM, AMZN, MSFT |
| Q3 2024 | 560 | $715.5M | CB, AAPL, PJUL, EFA, AMZN |
| Q2 2024 | 530 | $650.6M | CB, AAPL, PAPR, EFA, MSFT |
| Q1 2024 | 540 | $640.6M | CB, IWM, PMAR, AAPL, MSFT |