Personal Cfo Solutions, LLC
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 14, 2024), Personal Cfo Solutions, LLC reported 560 stock positions worth $715.5 million. Its top holding was Chubb (CB) at 7.8% of the portfolio, followed by Apple (AAPL, 3.5%) and Innovator U.S. Equity Power (PJUL, 2.8%). Compared with Q2 2024, it opened 67 new positions, sold out of 37, added to 263 and reduced 210. The biggest buy was a new position in Innovator U.S. Equity Power (PJUL) and the biggest sale an exit from Innovator U.S. Equity Power (PAPR).
- Most Recent 13F
- Q2 2026
- Location
- CHESTER, NJ
- CIK
- 0001677501
- Portfolio Value
- $715.5M (Q3 2024)
- SEC Filing
- 0001677501-24-000006 ↗ filed Nov 14, 2024
Holdings Value
Holdings 560 stocks · $715.5M
| CB Chubb Ltd. | 7.81% | 193,795 | $55.9M | Add +0.5% |
| AAPL Apple Inc. | 3.45% | 106,029 | $24.7M | Add +9.9% |
| PJUL Innovator U.S. Equity Power | 2.82% | 499,198 | $20.2M | New |
| EFA iShares MSCI Eafe ETF | 2.53% | 216,610 | $18.1M | Reduce -6.8% |
| AMZN Amazon.com Inc. | 1.85% | 71,228 | $13.3M | Reduce -1.4% |
| MSFT Microsoft Corp. | 1.83% | 30,439 | $13.1M | Reduce -3.2% |
| IAPR Innovator International Deve | 1.69% | 425,437 | $12.1M | Add +0.7% |
| VOO Vanguard S&P 500 ETF | 1.64% | 22,208 | $11.7M | Add +20.7% |
| BJUL Innovator U.S. Equity Buffer | 1.60% | 262,866 | $11.5M | New |
| KAPR Innovator U.S. Small Cap Pow | 1.60% | 352,614 | $11.4M | Add +1.4% |
| GOOGL Alphabet Inc. Class A | 1.37% | 59,122 | $9.8M | Reduce -1.5% |
| BALT Inn Defined Wealth Shield | 1.34% | 309,914 | $9.6M | Add +2.0% |
| ITT Itt Inc. | 1.24% | 59,543 | $8.9M | Reduce -0.0% |
| CNA Cna Financial Corp. | 1.22% | 178,049 | $8.7M | No change |
| GOOG Alphabet Inc. Class C | 0.99% | 42,303 | $7.1M | Reduce -6.1% |
| NJUL Innovator Growth 100 Power B | 0.93% | 109,801 | $6.7M | New |
| NVDA Nvidia Corp. | 0.91% | 53,826 | $6.5M | Add +0.1% |
| MRK Merck & Co. Inc. | 0.91% | 57,181 | $6.5M | Add +11.4% |
| UITB Victoryshares Core Intermedi | 0.85% | 127,189 | $6.1M | Add +1.2% |
| FCOM Fidelity MSCI Comm Serv Indx | 0.84% | 109,538 | $6.0M | Reduce -5.4% |
| FIDU Fidelity MSCI Indust Indx | 0.78% | 77,658 | $5.6M | Reduce -6.3% |
| FTEC Fidelity MSCI Info Tech Indx | 0.78% | 31,935 | $5.6M | Reduce -9.7% |
| SCHD Schwab US DVD Equity ETF | 0.78% | 65,790 | $5.6M | Add +3.6% |
| FNCL Fidelity MSCI Financial Indx | 0.73% | 81,942 | $5.2M | New |
| RSP Invesco S&P 500 Equal Weight | 0.70% | 28,007 | $5.0M | Add +1.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.69% | 8,598 | $4.9M | Add +3.3% |
| EJUL Innovator Emerging Markets P | 0.68% | 191,690 | $4.9M | New |
| VYM Vanguard High DVD Yield ETF | 0.66% | 37,068 | $4.8M | Add +0.1% |
| DGRW Wisdomtree U.S. Quality Divi | 0.64% | 55,092 | $4.6M | Add +27.1% |
| IQLT iShares MSCI International Q | 0.64% | 110,452 | $4.6M | Add +30.5% |
| TSLA Tesla Inc. | 0.63% | 17,260 | $4.5M | Add +2.4% |
| HDG Proshares Hedge Replicat ETF | 0.63% | 90,311 | $4.5M | Add +0.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.63% | 9,763 | $4.5M | Add +3.9% |
| JIG JPMorgan International Growt | 0.63% | 66,465 | $4.5M | New |
| FDVV Fidelity High Dividend ETF | 0.58% | 81,800 | $4.1M | Add +2.2% |
| IVV iShares Core S&P 500 ETF | 0.57% | 7,091 | $4.1M | Add +0.5% |
| ACN Accenture PLC Class A | 0.57% | 11,491 | $4.1M | Add +0.4% |
| FTLS First Trust Long/Short Eqty | 0.53% | 60,293 | $3.8M | Add +0.5% |
| V Visa Inc. Class A | 0.53% | 13,849 | $3.8M | Reduce -1.0% |
| MA Mastercard Inc. Class A | 0.53% | 7,703 | $3.8M | Add +1.6% |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | 0.52% | 46,472 | $3.7M | Reduce -4.0% |
| NVO Novo-Nordisk A/S-Spons ADR | 0.51% | 30,901 | $3.7M | Add +0.4% |
| VOOV Vanguard S&P 500 Value ETF | 0.51% | 19,201 | $3.7M | Add +0.3% |
| XOM Exxon Mobil Corp. | 0.50% | 30,297 | $3.6M | Reduce -0.3% |
| VZ Verizon Communications Inc. | 0.47% | 74,242 | $3.3M | Add +12.8% |
| ADBE Adobe Inc. | 0.42% | 5,842 | $3.0M | Add +19.6% |
| NOW ServiceNow Inc. | 0.42% | 3,365 | $3.0M | Reduce -2.0% |
| GD General Dynamics Corp. | 0.42% | 9,882 | $3.0M | Add +0.1% |
| AXP American Express Co. | 0.41% | 10,836 | $2.9M | Reduce -12.3% |
| GLD SPDR Gold Shares | 0.40% | 11,757 | $2.9M | Add +3.3% |
| META Meta Platforms Inc. Class A | 0.39% | 4,882 | $2.8M | Add +3.0% |
| UNH Unitedhealth Group Inc. | 0.39% | 4,733 | $2.8M | Add +0.5% |
| NFLX Netflix Inc. | 0.38% | 3,870 | $2.7M | Reduce -1.6% |
| TSM Taiwan Semiconductor-SP ADR | 0.37% | 15,341 | $2.7M | Add +30.9% |
| PFE Pfizer Inc. | 0.36% | 88,830 | $2.6M | Reduce -8.0% |
| MO Altria Group Inc. | 0.36% | 49,966 | $2.6M | Add +6.2% |
| QQQ Invesco QQQ Trust Series 1 | 0.35% | 5,183 | $2.5M | Add +12.9% |
| CVX Chevron Corp. | 0.35% | 16,986 | $2.5M | Reduce -2.6% |
| LLY Eli Lilly & Co. | 0.34% | 2,740 | $2.4M | Reduce -0.5% |
| ORCL Oracle Corp. | 0.33% | 13,680 | $2.3M | Add +140.4% |
| SPMO Invesco S&P 500 Momentum ETF | 0.32% | 24,951 | $2.3M | New |
| CMCSA Comcast Corp. Class A | 0.31% | 53,513 | $2.2M | Reduce -1.9% |
| ABBV Abbvie Inc. | 0.31% | 11,315 | $2.2M | Reduce -0.5% |
| JNJ Johnson & Johnson | 0.31% | 13,584 | $2.2M | Add +0.6% |
| CBRE CBRE Group Inc. Class A | 0.30% | 17,438 | $2.2M | Add +0.3% |
| TMO Thermo Fisher Scientific Inc. | 0.30% | 3,453 | $2.1M | Reduce -2.8% |
| T AT&T Inc. | 0.29% | 95,302 | $2.1M | Add +13.9% |
| COWZ Pacer US Cash Cows 100 ETF | 0.29% | 35,613 | $2.1M | Add +11.2% |
| BUFG FT Vest Buffered Allocation | 0.29% | 85,047 | $2.1M | Add +11.7% |
| JPM JPMorgan Chase & Co. | 0.29% | 9,684 | $2.0M | Add +3.8% |
| RTX RTX Corp. | 0.28% | 16,610 | $2.0M | Reduce -3.5% |
| ABT Abbott Laboratories | 0.28% | 17,621 | $2.0M | Add +7.5% |
| VTI VG Morningstar TS MKT ETF-US | 0.27% | 6,739 | $1.9M | Reduce -2.9% |
| AVGO Broadcom Inc. | 0.27% | 11,045 | $1.9M | Add +9.8% |
| VIG Vanguard Dividend Apprec ETF | 0.26% | 9,260 | $1.8M | Add +0.0% |
| SKYY First Trust Cloud Computing | 0.25% | 17,754 | $1.8M | Add +4.1% |
| RACE Ferrari NV | 0.25% | 3,765 | $1.8M | Add +0.2% |
| CP Canadian Pacific Kansas City | 0.25% | 20,558 | $1.8M | Reduce -2.6% |
| JMUB JPMorgan Municipal ETF | 0.24% | 33,111 | $1.7M | Add +31.7% |
| CVS CVS Health Corp. | 0.23% | 26,711 | $1.7M | Add +14.7% |
| AZN Astrazeneca PLC-Spons ADR | 0.23% | 21,088 | $1.6M | Add +0.2% |
| CARR Carrier Global Corp. | 0.23% | 20,238 | $1.6M | Add +0.5% |
| LEN Lennar Corp. Class A | 0.23% | 8,651 | $1.6M | Add +0.8% |
| ICLR Icon PLC | 0.22% | 5,547 | $1.6M | Add +0.3% |
| JNK SS SPDR BB High Yield Bond | 0.22% | 16,276 | $1.6M | Reduce -3.6% |
| SHOP Shopify Inc. Class A | 0.22% | 19,604 | $1.6M | Add +38.0% |
| ACGL Arch Capital Group Ltd. | 0.21% | 13,601 | $1.5M | Reduce -2.8% |
| LIN Linde PLC | 0.21% | 3,091 | $1.5M | Add +4.4% |
| MSCI MSCI Inc. | 0.21% | 2,521 | $1.5M | Add +31.9% |
| SPG Simon Property Group Inc. | 0.20% | 8,656 | $1.5M | Add +2.0% |
| WDAY Workday Inc. Class A | 0.20% | 5,975 | $1.5M | Add +21.1% |
| KO The Coca-Cola Co. | 0.20% | 19,644 | $1.4M | Reduce -1.2% |
| AON Aon PLC Class A | 0.20% | 4,068 | $1.4M | Add +5.6% |
| PG The Procter & Gamble Co. | 0.19% | 8,041 | $1.4M | Add +0.5% |
| VIOG Vanguard S&P SM Cap 600 GRW | 0.19% | 11,627 | $1.4M | Reduce -14.9% |
| WMT Walmart Inc. | 0.19% | 17,205 | $1.4M | Add +1.7% |
| AVUV Avantis US Small Cap Value | 0.19% | 14,356 | $1.4M | Reduce -12.7% |
| ZTS Zoetis Inc. | 0.19% | 7,036 | $1.4M | Add +4.3% |
| IGV iShares Expanded Tech-Softwa | 0.19% | 15,265 | $1.4M | Add +55.3% |
| GE General Electric filed as GE AEROSPACE | 0.19% | 7,218 | $1.4M | Add +1.7% |
Other holdings (1): bonds, preferreds, convertibles and warrants · $255K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | 200 | $255K | No change |
Total filed on the 13F, all lines: $715.7M.
Portfolio Sells Q2 2024 → Q3 2024
| PAPR Innovator U.S. Equity Power | Sold out | 0.00% | −3.01 |
| BAPR Innovator U.S. Equity Buffer | Sold out | 0.00% | −1.72 |
| NAPR Innovator Growth 100 Power B | Sold out | 0.00% | −1.03 |
| EAPR Innovator Emerging Markets P | Sold out | 0.00% | −0.70 |
| MSFT Microsoft Corp. | Reduce -3.2% | 1.83% | −0.33 |
| FNDF Schwab Fndmn Intl LRG Co. ETF | Sold out | 0.00% | −0.32 |
| GOOGL Alphabet Inc. Class A | Reduce -1.5% | 1.37% | −0.31 |
| AMZN Amazon.com Inc. | Reduce -1.4% | 1.85% | −0.29 |
| GOOG Alphabet Inc. Class C | Reduce -6.1% | 0.99% | −0.28 |
| EFA iShares MSCI Eafe ETF | Reduce -6.8% | 2.53% | −0.27 |
| SHY iShares 1-3 Year Treasury Bo | Sold out | 0.00% | −0.18 |
| FTEC Fidelity MSCI Info Tech Indx | Reduce -9.7% | 0.78% | −0.15 |
| CRM Salesforce Inc. | Reduce -46.2% | 0.16% | −0.15 |
| RNEM Emerging Markets Eqty Select | Sold out | 0.00% | −0.15 |
| XLE SS Energy Select Sector | Reduce -35.1% | 0.18% | −0.14 |
| ICOW Pacer Developed Markets Inte | Reduce -72.7% | 0.04% | −0.13 |
| IWF iShares Russell 1000 Growth | Reduce -44.5% | 0.12% | −0.11 |
| IWD iShares Russell 1000 Value E | Reduce -43.0% | 0.12% | −0.10 |
| BLK BlackRock Finance Inc. | Sold out | 0.00% | −0.09 |
| EMN Eastman Chemical Co. | Sold out | 0.00% | −0.09 |
| PAVE Global X US Infrastructure | Sold out | 0.00% | −0.09 |
| FCOM Fidelity MSCI Comm Serv Indx | Reduce -5.4% | 0.84% | −0.09 |
| FDX FedEx Corp. | Reduce -63.6% | 0.03% | −0.07 |
| TEAM Atlassian Corp. Class A | Reduce -35.8% | 0.08% | −0.07 |
| BBY Best Buy Co. Inc. | Sold out | 0.00% | −0.07 |
| TIP iShares Tips Bond ETF | Sold out | 0.00% | −0.07 |
| CVX Chevron Corp. | Reduce -2.6% | 0.35% | −0.07 |
| GLW Corning Inc. | Reduce -68.7% | 0.03% | −0.07 |
| FOXA Fox Corp. Class A | Sold out | 0.00% | −0.07 |
| INTU Intuit Inc. | Reduce -16.1% | 0.16% | −0.06 |
| DXCM Dexcom Inc. | Sold out | 0.00% | −0.06 |
| IPAR Interparfums Inc. | Sold out | 0.00% | −0.06 |
| K Kellanova | Sold out | 0.00% | −0.06 |
| OUSA Alps Oshares US Quality Divi | Sold out | 0.00% | −0.06 |
| ABNB Airbnb Inc. Class A | Reduce -5.4% | 0.15% | −0.06 |
| PFE Pfizer Inc. | Reduce -8.0% | 0.36% | −0.06 |
| IWS iShares Russell Mid-Cap Valu | Sold out | 0.00% | −0.06 |
| LRCX Lam Research Corp. | Sold out | 0.00% | −0.05 |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | Reduce -4.0% | 0.52% | −0.05 |
| QCOM Qualcomm Inc. | Reduce -2.1% | 0.16% | −0.05 |
| FIDU Fidelity MSCI Indust Indx | Reduce -6.3% | 0.78% | −0.05 |
| ADSK Autodesk Inc. | Reduce -50.5% | 0.04% | −0.04 |
| LLY Eli Lilly & Co. | Reduce -0.5% | 0.34% | −0.04 |
| MCK McKesson Corp. | Reduce -0.4% | 0.15% | −0.04 |
| FTNT Fortinet Inc. | Sold out | 0.00% | −0.04 |
| FERG Ferguson Enterprises Inc. | Reduce -20.3% | 0.12% | −0.04 |
| XOM Exxon Mobil Corp. | Reduce -0.3% | 0.50% | −0.04 |
| MU Micron Technology Inc. | Sold out | 0.00% | −0.04 |
| BNY Bank of New York Mellon Corp. | Reduce -51.2% | 0.05% | −0.04 |
| DINO HF Sinclair Corp. | Sold out | 0.00% | −0.04 |
Portfolio Buys Q2 2024 → Q3 2024
| PJUL Innovator U.S. Equity Power | New | 2.82% | +2.82 |
| BJUL Innovator U.S. Equity Buffer | New | 1.60% | +1.60 |
| NJUL Innovator Growth 100 Power B | New | 0.93% | +0.93 |
| FNCL Fidelity MSCI Financial Indx | New | 0.73% | +0.73 |
| EJUL Innovator Emerging Markets P | New | 0.68% | +0.68 |
| JIG JPMorgan International Growt | New | 0.63% | +0.63 |
| AAPL Apple Inc. | Add +9.9% | 3.45% | +0.33 |
| SPMO Invesco S&P 500 Momentum ETF | New | 0.32% | +0.32 |
| CB Chubb Ltd. | Add +0.5% | 7.81% | +0.25 |
| VOO Vanguard S&P 500 ETF | Add +20.7% | 1.64% | +0.22 |
| ORCL Oracle Corp. | Add +140.4% | 0.33% | +0.20 |
| EYLD Cambria Emerg Shrhldr Yield | New | 0.19% | +0.19 |
| SE Sea Ltd.-ADR | New | 0.17% | +0.17 |
| IQLT iShares MSCI International Q | Add +30.5% | 0.64% | +0.13 |
| TLT iShares 20+ Year Treasury BD | New | 0.13% | +0.13 |
| DGRW Wisdomtree U.S. Quality Divi | Add +27.1% | 0.64% | +0.12 |
| TSLA Tesla Inc. | Add +2.4% | 0.63% | +0.12 |
| CTLT Catalent Inc. | New | 0.09% | +0.09 |
| PSEP Innovator U.S. Equity Power | New | 0.08% | +0.08 |
| SHOP Shopify Inc. Class A | Add +38.0% | 0.22% | +0.08 |
| NWSA News Corp. Class A | New | 0.07% | +0.07 |
| CBRE CBRE Group Inc. Class A | Add +0.3% | 0.30% | +0.07 |
| MSCI MSCI Inc. | Add +31.9% | 0.21% | +0.06 |
| AIG American International Group | New | 0.06% | +0.06 |
| IGV iShares Expanded Tech-Softwa | Add +55.3% | 0.19% | +0.06 |
| TSM Taiwan Semiconductor-SP ADR | Add +30.9% | 0.37% | +0.06 |
| FLQM Franklin U.S. Mid Cap Multif | New | 0.06% | +0.06 |
| HON Honeywell International Inc. | Add +70.2% | 0.18% | +0.06 |
| GEV GE Vernova Inc. | New | 0.06% | +0.06 |
| BA The Boeing Co. | Add +102.3% | 0.16% | +0.06 |
| VHT Vanguard Health Care ETF | Add +61.4% | 0.16% | +0.06 |
| PAYC Paycom Software Inc. | Add +91.5% | 0.11% | +0.05 |
| PPG PPG Industries Inc. | Add +160.3% | 0.09% | +0.05 |
| VZ Verizon Communications Inc. | Add +12.8% | 0.47% | +0.05 |
| MET Metlife Inc. | New | 0.05% | +0.05 |
| T AT&T Inc. | Add +13.9% | 0.29% | +0.05 |
| CWB SS SPDR BB Conv Sec ETF | New | 0.05% | +0.05 |
| BSEP Innovator U.S. Equity Buffer | New | 0.05% | +0.05 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | New | 0.05% | +0.05 |
| SCHG Schwab US Large-Cap Growth | New | 0.05% | +0.05 |
| NSSC Napco Security Technologies | New | 0.05% | +0.05 |
| FSV Firstservice Corp. | New | 0.05% | +0.05 |
| PARAA Paramount Global Class B | Add +56.5% | 0.14% | +0.04 |
| GNRC Generac Holdings Inc. | New | 0.04% | +0.04 |
| PAUG Innovator U.S. Equity Power | New | 0.04% | +0.04 |
| ISEP Innovator Intl Dev Eq Power | New | 0.04% | +0.04 |
| JMUB JPMorgan Municipal ETF | Add +31.7% | 0.24% | +0.04 |
| PLTR Palantir Technologies Inc. Class A | New | 0.04% | +0.04 |
| NUE Nucor Corp. | Add +68.1% | 0.13% | +0.04 |
| KSEP Inv US SML Cap P B ETF - Sep | New | 0.04% | +0.04 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 529 | $691.9M | CB, AAPL, GOOG, BALT, NVDA |
| Q1 2026 | 520 | $711.9M | CB, AAPL, PJAN, BALT, GOOGL |
| Q4 2025 | 504 | $629.8M | CB, AAPL, GOOGL, MSFT, NVDA |
| Q3 2025 | 495 | $569.9M | CB, AAPL, MSFT, NVDA, IWM |
| Q2 2025 | 481 | $540.5M | CB, AAPL, MSFT, NVDA, AMZN |
| Q1 2025 | 448 | $492.5M | CB, AAPL, AMZN, MSFT, UWM |
| Q4 2024 | 457 | $508.2M | CB, AAPL, UWM, AMZN, MSFT |
| Q3 2024 | 560 | $715.5M | CB, AAPL, PJUL, EFA, AMZN |
| Q2 2024 | 530 | $650.6M | CB, AAPL, PAPR, EFA, MSFT |
| Q1 2024 | 540 | $640.6M | CB, IWM, PMAR, AAPL, MSFT |