Personal Cfo Solutions, LLC

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 7, 2025), Personal Cfo Solutions, LLC reported 457 stock positions worth $508.2 million. Its top holding was Chubb (CB) at 10.5% of the portfolio, followed by Apple (AAPL, 5.4%) and Proshares Ultra RUSSELL2000 (UWM, 3.0%). Compared with Q3 2024, it opened 66 new positions, sold out of 169, added to 175 and reduced 212. The biggest buy was a new position in Proshares Ultra RUSSELL2000 (UWM) and the biggest sale an exit from Innovator U.S. Equity Power (PJUL).

Most Recent 13F
Q2 2026
Location
CHESTER, NJ
CIK
0001677501
Portfolio Value
$508.2M (Q4 2024)
SEC Filing
0001677501-25-000004 ↗ filed Feb 7, 2025

Holdings Value

0$200.0M$400.0M$600.0M$800.0M Q1 2024: $640.6M Q1 2024 Q2 2024: $650.6M Q2 2024 Q3 2024: $715.5M Q3 2024 Q4 2024: $508.2M $508.2M Q4 2024 Q1 2025: $492.5M Q1 2025 Q2 2025: $540.5M Q2 2025 Q3 2025: $569.9M Q3 2025 Q4 2025: $629.8M Q4 2025 Q1 2026: $711.9M Q1 2026 Q2 2026: $691.9M Q2 2026

Holdings 457 stocks · $508.2M

CB Chubb Ltd. 10.53% 193,753 $53.5M Reduce -0.0%
AAPL Apple Inc. 5.40% 109,617 $27.5M Add +3.4%
UWM Proshares Ultra RUSSELL2000 3.01% 365,348 $15.3M New
AMZN Amazon.com Inc. 2.91% 67,365 $14.8M Reduce -5.4%
MSFT Microsoft Corp. 2.56% 30,878 $13.0M Add +1.4%
GOOGL Alphabet Inc. Class A 2.09% 56,216 $10.6M Reduce -4.9%
ITT Itt Inc. 1.67% 59,484 $8.5M Reduce -0.1%
GOOG Alphabet Inc. Class C 1.57% 41,789 $8.0M Reduce -1.2%
NVDA Nvidia Corp. 1.44% 54,540 $7.3M Add +1.3%
FCOM Fidelity MSCI Comm Serv Indx 1.34% 116,090 $6.8M Add +6.0%
UITB Victoryshares Core Intermedi 1.14% 126,175 $5.8M Reduce -0.8%
SCHD Schwab US DVD Equity ETF 1.08% 200,667 $5.5M Add +1.7%
MRK Merck & Co. Inc. 1.06% 54,228 $5.4M Reduce -5.2%
SPY SS SPDR S&P 500 ETF Trust-US 1.03% 8,911 $5.2M Add +3.6%
IQLT iShares MSCI International Q 0.93% 126,694 $4.7M Add +14.7%
BRK.B Berkshire Hathaway Inc. Class B 0.89% 9,966 $4.5M Add +2.1%
V Visa Inc. Class A 0.85% 13,691 $4.3M Reduce -1.1%
TSLA Tesla Inc. 0.83% 10,449 $4.2M Reduce -39.5%
MA Mastercard Inc. Class A 0.78% 7,551 $4.0M Reduce -2.0%
HYG Ishr Ibx Usd Hiyld CB ETF-Ui 0.73% 47,430 $3.7M Add +2.1%
AXP American Express Co. 0.66% 11,355 $3.4M Add +4.8%
NFLX Netflix Inc. 0.65% 3,683 $3.3M Reduce -4.8%
TSM Taiwan Semiconductor-SP ADR 0.62% 15,837 $3.1M Add +3.2%
VZ Verizon Communications Inc. 0.59% 75,183 $3.0M Add +1.3%
META Meta Platforms Inc. Class A 0.59% 5,102 $3.0M Add +4.5%
XOM Exxon Mobil Corp. 0.59% 27,727 $3.0M Reduce -8.5%
GLD SPDR Gold Shares 0.58% 12,142 $2.9M Add +3.3%
ORCL Oracle Corp. 0.57% 17,350 $2.9M Add +26.8%
QQQ Invesco QQQ Trust Series 1 0.53% 5,312 $2.7M Add +2.5%
NOW ServiceNow Inc. 0.52% 2,496 $2.6M Reduce -25.8%
GD General Dynamics Corp. 0.51% 9,864 $2.6M Reduce -0.2%
ADBE Adobe Inc. 0.51% 5,796 $2.6M Reduce -0.8%
LLY Eli Lilly & Co. 0.50% 3,302 $2.5M Add +20.5%
CVX Chevron Corp. 0.50% 17,507 $2.5M Add +3.1%
BA The Boeing Co. 0.50% 14,312 $2.5M Add +88.0%
MO Altria Group Inc. 0.50% 48,210 $2.5M Reduce -3.5%
CBRE CBRE Group Inc. Class A 0.49% 19,095 $2.5M Add +9.5%
AVGO Broadcom Inc. 0.49% 10,667 $2.5M Reduce -3.4%
NVO Novo-Nordisk A/S-Spons ADR 0.46% 27,131 $2.3M Reduce -12.2%
SAP Sap SE-Sponsored ADR 0.45% 9,321 $2.3M Add +93.5%
JPM JPMorgan Chase & Co. 0.45% 9,463 $2.3M Reduce -2.3%
PFE Pfizer Inc. 0.44% 85,104 $2.3M Reduce -4.2%
BMY Bristol-Myers Squibb Co. 0.42% 37,972 $2.1M Add +68.1%
ACN Accenture PLC Class A 0.42% 6,011 $2.1M Reduce -47.7%
SKYY First Trust Cloud Computing 0.41% 17,690 $2.1M Reduce -0.4%
UNH Unitedhealth Group Inc. 0.41% 4,159 $2.1M Reduce -12.1%
SHOP Shopify Inc. Class A 0.40% 19,340 $2.1M Reduce -1.4%
CMCSA Comcast Corp. Class A 0.39% 52,994 $2.0M Reduce -1.0%
ABT Abbott Laboratories 0.39% 17,476 $2.0M Reduce -0.8%
RTX RTX Corp. 0.38% 16,476 $1.9M Reduce -0.8%
T AT&T Inc. 0.37% 81,687 $1.9M Reduce -14.3%
INTU Intuit Inc. 0.36% 2,948 $1.9M Add +56.1%
JNJ Johnson & Johnson 0.36% 12,688 $1.8M Reduce -6.6%
TMO Thermo Fisher Scientific Inc. 0.34% 3,324 $1.7M Reduce -3.7%
GS Goldman Sachs Group Inc. 0.34% 2,975 $1.7M Add +9.0%
IGV iShares Expanded Tech-Softwa 0.33% 16,607 $1.7M Add +8.8%
SE Sea Ltd.-ADR 0.33% 15,607 $1.7M Add +24.4%
ET Energy Transfer LP 0.32% 82,191 $1.6M Reduce -1.9%
JNK SS SPDR BB High Yield Bond 0.31% 16,676 $1.6M Add +2.5%
WDAY Workday Inc. Class A 0.30% 5,952 $1.5M Reduce -0.4%
CRM Salesforce Inc. 0.30% 4,586 $1.5M Add +6.8%
WMT Walmart Inc. 0.30% 16,835 $1.5M Reduce -2.1%
MSCI MSCI Inc. 0.30% 2,500 $1.5M Reduce -0.8%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.29% 34,059 $1.5M Add +3.9%
QCOM Qualcomm Inc. 0.29% 9,570 $1.5M Add +38.3%
IWD iShares Russell 1000 Value E 0.28% 7,693 $1.4M Add +64.9%
WRB WR Berkley Corp. filed as BERKLEY W R CORP 0.28% 23,945 $1.4M Add +0.1%
AZN Astrazeneca PLC-Spons ADR 0.27% 21,298 $1.4M Add +1.0%
ZTS Zoetis Inc. 0.27% 8,552 $1.4M Add +21.6%
CARR Carrier Global Corp. 0.27% 20,329 $1.4M Add +0.5%
NKE Nike Inc. Class B 0.27% 18,220 $1.4M Add +78.5%
ABBV Abbvie Inc. 0.26% 7,518 $1.3M Reduce -33.6%
GE General Electric filed as GE AEROSPACE 0.26% 7,912 $1.3M Add +9.6%
REGN Regeneron Pharmaceuticals 0.26% 1,852 $1.3M Add +230.1%
PG The Procter & Gamble Co. 0.26% 7,798 $1.3M Reduce -3.0%
LIN Linde PLC 0.26% 3,116 $1.3M Add +0.8%
TGT Target Corp. 0.25% 9,507 $1.3M Add +327.9%
CP Canadian Pacific Kansas City 0.25% 17,314 $1.3M Reduce -15.8%
D Dominion Energy Inc. 0.25% 23,263 $1.3M Reduce -0.2%
KO The Coca-Cola Co. 0.25% 20,121 $1.3M Add +2.4%
COST Costco Wholesale Corp. 0.24% 1,352 $1.2M Add +3.6%
RACE Ferrari NV 0.24% 2,890 $1.2M Reduce -23.2%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.24% 5,469 $1.2M Add +2.1%
SPOT Spotify Technology SA 0.24% 2,686 $1.2M Add +4.2%
LOW Lowe's Cos Inc. 0.24% 4,867 $1.2M Add +9.3%
HD Home Depot Inc. 0.23% 3,066 $1.2M Reduce -3.7%
AMP Ameriprise Financial Inc. 0.23% 2,238 $1.2M Reduce -18.6%
XLF SS Financial Select Sector 0.23% 24,524 $1.2M Add +19.5%
AON Aon PLC Class A 0.23% 3,274 $1.2M Reduce -19.5%
XLP SS Consumer Staples Sel Sect 0.22% 14,530 $1.1M Add +30.8%
SO The Southern Co. 0.22% 13,827 $1.1M Reduce -3.9%
MCK McKesson Corp. 0.22% 1,987 $1.1M Reduce -5.4%
ICLR Icon PLC 0.22% 5,392 $1.1M Reduce -2.8%
XLK SS Technology Select Sector 0.22% 4,837 $1.1M Add +16.0%
ASML ASML Holding NV-NY Reg SHS 0.22% 1,618 $1.1M Add +15.3%
XLU St Sr Utl SL SE SPDR ETF-Usd 0.22% 14,749 $1.1M Add +25.0%
LEN Lennar Corp. Class A 0.22% 8,087 $1.1M Reduce -6.5%
NSC Norfolk Southern Corp. 0.21% 4,611 $1.1M Reduce -0.8%
XLRE SS Real Estate Select Sector 0.21% 26,353 $1.1M Add +37.1%
CAG Conagra Brands Inc. 0.21% 37,613 $1.0M Add +262.2%

Show all 457 holdings

Portfolio Sells Q3 2024 → Q4 2024

PJUL Innovator U.S. Equity Power Sold out 0.00% −2.82
EFA iShares MSCI Eafe ETF Sold out 0.00% −2.53
IAPR Innovator International Deve Sold out 0.00% −1.69
VOO Vanguard S&P 500 ETF Sold out 0.00% −1.64
BJUL Innovator U.S. Equity Buffer Sold out 0.00% −1.60
KAPR Innovator U.S. Small Cap Pow Sold out 0.00% −1.60
BALT Inn Defined Wealth Shield Sold out 0.00% −1.34
CNA Cna Financial Corp. Sold out 0.00% −1.22
NJUL Innovator Growth 100 Power B Sold out 0.00% −0.93
FIDU Fidelity MSCI Indust Indx Sold out 0.00% −0.78
FTEC Fidelity MSCI Info Tech Indx Sold out 0.00% −0.78
FNCL Fidelity MSCI Financial Indx Sold out 0.00% −0.73
RSP Invesco S&P 500 Equal Weight Sold out 0.00% −0.70
EJUL Innovator Emerging Markets P Sold out 0.00% −0.68
VYM Vanguard High DVD Yield ETF Sold out 0.00% −0.66
DGRW Wisdomtree U.S. Quality Divi Sold out 0.00% −0.64
HDG Proshares Hedge Replicat ETF Sold out 0.00% −0.63
JIG JPMorgan International Growt Sold out 0.00% −0.63
FDVV Fidelity High Dividend ETF Sold out 0.00% −0.58
IVV iShares Core S&P 500 ETF Sold out 0.00% −0.57
FTLS First Trust Long/Short Eqty Sold out 0.00% −0.53
VOOV Vanguard S&P 500 Value ETF Sold out 0.00% −0.51
SPMO Invesco S&P 500 Momentum ETF Sold out 0.00% −0.32
COWZ Pacer US Cash Cows 100 ETF Sold out 0.00% −0.29
BUFG FT Vest Buffered Allocation Sold out 0.00% −0.29
VTI VG Morningstar TS MKT ETF-US Sold out 0.00% −0.27
VIG Vanguard Dividend Apprec ETF Sold out 0.00% −0.26
JMUB JPMorgan Municipal ETF Sold out 0.00% −0.24
VIOG Vanguard S&P SM Cap 600 GRW Sold out 0.00% −0.19
AVUV Avantis US Small Cap Value Sold out 0.00% −0.19
EYLD Cambria Emerg Shrhldr Yield Sold out 0.00% −0.19
IVW iShares S&P 500 Growth ETF Sold out 0.00% −0.18
XLE SS Energy Select Sector Sold out 0.00% −0.18
SWKS Skyworks Solutions Inc. Sold out 0.00% −0.16
RDVY First Trust Rising Dividend Sold out 0.00% −0.16
VHT Vanguard Health Care ETF Sold out 0.00% −0.16
ACN Accenture PLC Class A Reduce -47.7% 0.42% −0.15
CVS CVS Health Corp. Reduce -62.5% 0.09% −0.15
PHM Pultegroup Inc. Sold out 0.00% −0.14
QUAL iShares MSCI USA Quality Fac Sold out 0.00% −0.14
IAK iShares U.S. Insurance ETF Sold out 0.00% −0.13
XLV SS Health Care Select Sector Sold out 0.00% −0.13
IVE iShares S&P 500 Value ETF Sold out 0.00% −0.13
NVR NVR Inc. Sold out 0.00% −0.13
TLT iShares 20+ Year Treasury BD Sold out 0.00% −0.13
VONV Vanguard Russell 1000 Value Sold out 0.00% −0.13
JCPB JPMorgan Core Plus Bond ETF Sold out 0.00% −0.12
XLB SS Materials Select Sector Sold out 0.00% −0.12
SPG Simon Property Group Inc. Reduce -70.9% 0.09% −0.12
IWF iShares Russell 1000 Growth Sold out 0.00% −0.12

Portfolio Buys Q3 2024 → Q4 2024

UWM Proshares Ultra RUSSELL2000 New 3.01% +3.01
AAPL Apple Inc. Add +3.4% 5.40% +1.95
MSFT Microsoft Corp. Add +1.4% 2.56% +0.73
NVDA Nvidia Corp. Add +1.3% 1.44% +0.53
FCOM Fidelity MSCI Comm Serv Indx Add +6.0% 1.34% +0.50
SPY SS SPDR S&P 500 ETF Trust-US Add +3.6% 1.03% +0.34
BA The Boeing Co. Add +88.0% 0.50% +0.34
SCHD Schwab US DVD Equity ETF Add +1.7% 1.08% +0.30
SAP Sap SE-Sponsored ADR Add +93.5% 0.45% +0.30
IQLT iShares MSCI International Q Add +14.7% 0.93% +0.28
BRK.B Berkshire Hathaway Inc. Class B Add +2.1% 0.89% +0.26
BMY Bristol-Myers Squibb Co. Add +68.1% 0.42% +0.26
AXP American Express Co. Add +4.8% 0.66% +0.25
ORCL Oracle Corp. Add +26.8% 0.57% +0.24
TSM Taiwan Semiconductor-SP ADR Add +3.2% 0.62% +0.24
HYG Ishr Ibx Usd Hiyld CB ETF-Ui Add +2.1% 0.73% +0.21
TGT Target Corp. Add +327.9% 0.25% +0.20
INTU Intuit Inc. Add +56.1% 0.36% +0.20
META Meta Platforms Inc. Class A Add +4.5% 0.59% +0.20
CBRE CBRE Group Inc. Class A Add +9.5% 0.49% +0.19
BLK BlackRock Inc. New 0.18% +0.18
QQQ Invesco QQQ Trust Series 1 Add +2.5% 0.53% +0.18
GLD SPDR Gold Shares Add +3.3% 0.58% +0.18
REGN Regeneron Pharmaceuticals Add +230.1% 0.26% +0.18
SLB SLB Ltd. New 0.17% +0.17
UHS Universal Health Services-B New 0.17% +0.17
LLY Eli Lilly & Co. Add +20.5% 0.50% +0.16
SE Sea Ltd.-ADR Add +24.4% 0.33% +0.16
CAG Conagra Brands Inc. Add +262.2% 0.21% +0.16
IWD iShares Russell 1000 Value E Add +64.9% 0.28% +0.16
CVX Chevron Corp. Add +3.1% 0.50% +0.15
IPG Interpublic Group of Cos Inc. New 0.15% +0.15
HPQ HP Inc. New 0.15% +0.15
ADM Archer-Daniels-Midland Co. New 0.15% +0.15
GS Goldman Sachs Group Inc. Add +9.0% 0.34% +0.15
NKE Nike Inc. Class B Add +78.5% 0.27% +0.15
HCA HCA Healthcare Inc. Add +287.8% 0.19% +0.14
CRM Salesforce Inc. Add +6.8% 0.30% +0.14
IGV iShares Expanded Tech-Softwa Add +8.8% 0.33% +0.14
APTV Aptiv PLC New 0.13% +0.13
LKQ LKQ Corp. New 0.13% +0.13
HST Host Hotels & Resorts Inc. New 0.13% +0.13
EOG EOG Resources Inc. Add +112.4% 0.19% +0.13
BWA Borgwarner Inc. Add +137.8% 0.19% +0.13
GIS General Mills Inc. New 0.13% +0.13
OMC Omnicom Group New 0.13% +0.13
VZ Verizon Communications Inc. Add +1.3% 0.59% +0.13
QCOM Qualcomm Inc. Add +38.3% 0.29% +0.12
LRCX Lam Research Corp. New 0.11% +0.11
BAC Bank of America Corp. Add +3.9% 0.29% +0.11

Notes & Other Activity Q3 2024 → Q4 2024

BANK OF AMERICA CORP (BAC 7.25 PERP L) 7.25%CNV PFD L Sold out 200 $255Kbefore exit

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 529$691.9MCB, AAPL, GOOG, BALT, NVDA
Q1 2026 520$711.9MCB, AAPL, PJAN, BALT, GOOGL
Q4 2025 504$629.8MCB, AAPL, GOOGL, MSFT, NVDA
Q3 2025 495$569.9MCB, AAPL, MSFT, NVDA, IWM
Q2 2025 481$540.5MCB, AAPL, MSFT, NVDA, AMZN
Q1 2025 448$492.5MCB, AAPL, AMZN, MSFT, UWM
Q4 2024 457$508.2MCB, AAPL, UWM, AMZN, MSFT
Q3 2024 560$715.5MCB, AAPL, PJUL, EFA, AMZN
Q2 2024 530$650.6MCB, AAPL, PAPR, EFA, MSFT
Q1 2024 540$640.6MCB, IWM, PMAR, AAPL, MSFT