Prentice Wealth Management LLC

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed April 15, 2024), Prentice Wealth Management LLC reported 107 stock positions worth $288.0 million. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 18.0% of the portfolio, followed by iShares Core U.S. Aggregate (AGG, 10.0%) and Vanguard Tot World STK ETF (VT, 9.3%). Compared with Q4 2023, it opened 6 new positions, sold out of 1, added to 77 and reduced 17. The biggest buy was iShares Short Duration High (SHYM, shares +83%) and the biggest sale VG Morningstar TS MKT ETF-US (VTI, shares −1%).

Most Recent 13F
Q2 2026
Location
Rochester, NY
CIK
0001864229
Portfolio Value
$288.0M (Q1 2024)
SEC Filing
0001941040-24-000172 ↗ filed Apr 15, 2024

Holdings Value

0$100.0M$200.0M$300.0M$400.0M$500.0M Q1 2024: $288.0M $288.0M Q1 2024 Q2 2024: $306.5M Q2 2024 Q3 2024: $336.8M Q3 2024 Q4 2024: $345.8M Q4 2024 Q1 2025: $346.4M Q1 2025 Q2 2025: $380.6M Q2 2025 Q3 2025: $405.6M Q3 2025 Q4 2025: $437.6M Q4 2025 Q1 2026: $443.1M Q1 2026 Q2 2026: $484.3M Q2 2026

Holdings 107 stocks · $288.0M
VTI VG Morningstar TS MKT ETF-US 17.97% 199,075 $51.7M Reduce -0.6%
AGG iShares Core U.S. Aggregate 9.96% 293,000 $28.7M Add +4.7%
VT Vanguard Tot World STK ETF 9.28% 241,936 $26.7M Add +3.1%
FLHY Franklin High Yield Corporat 5.12% 621,697 $14.8M Add +5.1%
EQWL Invesco S&P 100 Equal Weight 3.89% 118,146 $11.2M Add +4.8%
VWO Vanguard Ftse Emerging Marke 3.76% 259,397 $10.8M Add +5.4%
VYM Vanguard High DVD Yield ETF 3.32% 79,082 $9.6M Add +2.8%
VIG Vanguard Dividend Apprec ETF 3.29% 51,824 $9.5M Add +2.7%
VYMI Vanguard Int High DVD YLD Inc. 3.16% 132,331 $9.1M Add +3.6%
DIAL Columbia Divers Fix Inc. ETF 2.73% 442,263 $7.9M Add +4.3%
JEPI JPMorgan Equity Premium Inco 2.63% 130,914 $7.6M Add +3.9%
SRLN SS Blackstone Sr Loan ETF 2.57% 175,747 $7.4M Add +2.8%
SPIP SS SPDR P Tips ETF 2.47% 277,253 $7.1M Add +3.9%
MSFT Microsoft Corp. 1.55% 10,586 $4.5M Add +5.5%
SHYM iShares Short Duration High 1.33% 170,317 $3.8M Add +82.8%
USSG Xtrackers MSCI USA Sele Eqty 1.28% 74,642 $3.7M Reduce -0.8%
HYMB SS SPDR N Ice HY Muni ETF 1.04% 117,120 $3.0M Add +82.4%
AAPL Apple Inc. 0.88% 14,841 $2.5M Add +9.1%
JMHI JPMorgan High Yield Municpl 0.82% 47,108 $2.3M Add +211.3%
XLRE SS Real Estate Select Sector 0.81% 59,118 $2.3M Add +6.7%
JPM JPMorgan Chase & Co. 0.74% 10,649 $2.1M Add +3.7%
GS Goldman Sachs Group Inc. 0.73% 5,004 $2.1M Add +0.4%
BRK.B Berkshire Hathaway Inc. Class B 0.65% 4,421 $1.9M Add +2.6%
XOM Exxon Mobil Corp. 0.64% 15,894 $1.8M Add +5.6%
NVDA Nvidia Corp. 0.62% 1,968 $1.8M Reduce -6.5%
AMZN Amazon.com Inc. 0.62% 9,856 $1.8M Add +4.6%
SCHM Schwab US Mid Cap ETF 0.61% 21,412 $1.7M Add +20.7%
AMP Ameriprise Financial Inc. 0.56% 3,710 $1.6M Add +0.5%
V Visa Inc. Class A 0.47% 4,887 $1.4M Add +6.0%
RTX RTX Corp. 0.46% 13,611 $1.3M Add +4.6%
MA Mastercard Inc. Class A 0.46% 2,741 $1.3M Add +3.1%
COST Costco Wholesale Corp. 0.45% 1,770 $1.3M Add +2.9%
UNH Unitedhealth Group Inc. 0.42% 2,462 $1.2M Add +4.9%
MRK Merck & Co. Inc. 0.41% 8,884 $1.2M Add +7.3%
NEE Nextera Energy Inc. 0.40% 17,911 $1.1M Add +4.9%
LLY Eli Lilly & Co. 0.39% 1,439 $1.1M Add +2.5%
ABBV Abbvie Inc. 0.38% 6,064 $1.1M Add +3.6%
JMUB JPMorgan Municipal ETF 0.36% 20,604 $1.0M New
GOOGL Alphabet Inc. Class A 0.35% 6,749 $1.0M Reduce -7.0%
STZ Constellation Brands Inc. Class A 0.34% 3,600 $978K Add +4.0%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.33% 4,993 $953K No change
WMT Walmart Inc. 0.33% 15,740 $947K Add +4.6%
SPTM SS SPDR P S&P 1500 Comp ETF 0.31% 13,759 $883K Reduce -0.5%
BX Blackstone Inc. 0.30% 6,676 $877K Add +5.3%
CVS CVS Health Corp. 0.30% 10,964 $874K Add +5.4%
META Meta Platforms Inc. Class A 0.30% 1,798 $873K Add +4.0%
AVGO Broadcom Inc. 0.28% 604 $801K Add +5.0%
JNJ Johnson & Johnson 0.28% 5,011 $793K Add +7.6%
IEF iShares 7-10 Year Treasury B 0.26% 7,975 $755K Reduce -1.0%
GBNY Generations Bancorp NY Inc. 0.26% 75,233 $753K Add +85.8%
XLU St Sr Utl SL SE SPDR ETF-Usd 0.26% 11,294 $741K New
HD Home Depot Inc. 0.25% 1,908 $732K Add +8.4%
ADBE Adobe Inc. 0.25% 1,446 $730K Add +4.6%
CRM Salesforce Inc. 0.25% 2,416 $728K Add +5.3%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.25% 5,815 $712K Add +5.7%
AMD Advanced Micro Devices 0.25% 3,938 $711K Add +1.6%
ORCL Oracle Corp. 0.24% 5,565 $699K Add +3.7%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.24% 18,218 $691K Add +6.2%
JPST JPMorgan Ultra-Short Income 0.24% 13,597 $686K Add +22.7%
XLI SS Industrial Select Sector 0.23% 5,154 $649K Reduce -0.8%
PG The Procter & Gamble Co. 0.23% 3,995 $648K Add +3.1%
DHR Danaher Corp. 0.22% 2,509 $627K Add +12.6%
PEP Pepsico Inc. 0.22% 3,540 $620K Add +7.7%
LIN Linde PLC 0.21% 1,316 $611K Add +7.1%
CMCSA Comcast Corp. Class A 0.21% 13,921 $603K Add +6.9%
MCD McDonald's Corp. 0.20% 1,997 $563K Add +7.2%
J Jacobs Solutions Inc. 0.19% 3,619 $556K Reduce -1.4%
KO The Coca-Cola Co. 0.19% 9,029 $552K Add +6.7%
NFLX Netflix Inc. 0.19% 902 $548K Add +6.1%
CSCO Cisco Systems Inc. 0.19% 10,961 $547K Add +7.6%
ALL Allstate Corp. 0.19% 3,113 $539K Reduce -5.1%
WFC Wells Fargo & Co. 0.19% 9,242 $536K Add +7.3%
ABT Abbott Laboratories 0.19% 4,708 $535K Add +7.2%
ACN Accenture PLC Class A 0.18% 1,520 $527K Add +6.8%
HON Honeywell International Inc. 0.18% 2,533 $520K Add +4.2%
TMO Thermo Fisher Scientific Inc. 0.18% 894 $520K Add +8.4%
VZ Verizon Communications Inc. 0.18% 12,015 $504K Add +7.3%
CVX Chevron Corp. 0.17% 3,122 $492K Add +7.0%
LMT Lockheed Martin Corp. 0.17% 1,054 $479K Add +6.7%
TXN Texas Instruments Inc. 0.16% 2,596 $452K Add +10.3%
GOOG Alphabet Inc. Class C 0.15% 2,865 $436K No change
NKE Nike Inc. Class B 0.15% 4,450 $418K Add +8.6%
IVV iShares Core S&P 500 ETF 0.14% 758 $399K Reduce -8.2%
BMY Bristol-Myers Squibb Co. 0.14% 7,251 $393K Add +11.7%
XLB SS Materials Select Sector 0.13% 3,960 $368K Reduce -0.8%
PFE Pfizer Inc. 0.13% 13,152 $365K Add +11.8%
LOW Lowe's Cos Inc. 0.12% 1,403 $357K Reduce -3.4%
PM Philip Morris International 0.12% 3,874 $355K Add +9.4%
TSLA Tesla Inc. 0.12% 1,934 $340K Add +11.2%
MDLZ Mondelez International Inc. Class A 0.12% 4,796 $336K Add +1.4%
MU Micron Technology Inc. 0.12% 2,837 $334K New
TGT Target Corp. 0.11% 1,845 $327K Reduce -1.2%
ZS Zscaler Inc. 0.11% 1,673 $322K Reduce -1.5%
BALL Ball Corp. 0.11% 4,599 $310K Reduce -2.1%
QCOM Qualcomm Inc. 0.11% 1,807 $306K Add +6.7%
BKNG Booking Holdings Inc. 0.10% 83 $301K Add +2.5%
MTB M & T Bank Corp. filed as M & T BK CORP 0.10% 2,045 $297K No change
C Citigroup Inc. 0.10% 4,549 $288K Reduce -7.6%
SHW The Sherwin-Williams Co. 0.10% 817 $284K New
AMAT Applied Materials Inc. 0.10% 1,333 $275K New
UPBD Upbound Group Inc. 0.09% 7,244 $255K Add +1.4%
JPIE JPMorgan Income ETF 0.08% 5,170 $236K Reduce -1.4%
BLK BlackRock Finance Inc. 0.08% 278 $232K New
AMGN Amgen Inc. 0.08% 812 $231K No change
BEN Franklin Templeton Inc. 0.08% 8,085 $227K No change
INTU Intuit Inc. 0.08% 335 $218K No change
TRITIUM DCFC LIMITED 0.00% 36,500 $2K No change

Portfolio Sells Q4 2023 → Q1 2024
VTI VG Morningstar TS MKT ETF-US Reduce -0.6% 17.97% −0.54
VOO Vanguard S&P 500 ETF Sold out 0.00% −0.12
GOOGL Alphabet Inc. Class A Reduce -7.0% 0.35% −0.04
IEF iShares 7-10 Year Treasury B Reduce -1.0% 0.26% −0.04
ZS Zscaler Inc. Reduce -1.5% 0.11% −0.03
USSG Xtrackers MSCI USA Sele Eqty Reduce -0.8% 1.28% −0.02
IVV iShares Core S&P 500 ETF Reduce -8.2% 0.14% −0.02
JPIE JPMorgan Income ETF Reduce -1.4% 0.08% −0.01
SPTM SS SPDR P S&P 1500 Comp ETF Reduce -0.5% 0.31% −0.01
XLB SS Materials Select Sector Reduce -0.8% 0.13% −0.01
XLI SS Industrial Select Sector Reduce -0.8% 0.23% −0.01
LOW Lowe's Cos Inc. Reduce -3.4% 0.12% −0.00
C Citigroup Inc. Reduce -7.6% 0.10% +0.00
BALL Ball Corp. Reduce -2.1% 0.11% +0.00
J Jacobs Solutions Inc. Reduce -1.4% 0.19% +0.01
ALL Allstate Corp. Reduce -5.1% 0.19% +0.01
TGT Target Corp. Reduce -1.2% 0.11% +0.01
NVDA Nvidia Corp. Reduce -6.5% 0.62% +0.21

Portfolio Buys Q4 2023 → Q1 2024
SHYM iShares Short Duration High Add +82.8% 1.33% +0.52
JMHI JPMorgan High Yield Municpl Add +211.3% 0.82% +0.52
HYMB SS SPDR N Ice HY Muni ETF Add +82.4% 1.04% +0.41
JMUB JPMorgan Municipal ETF New 0.36% +0.36
XLU St Sr Utl SL SE SPDR ETF-Usd New 0.26% +0.26
MU Micron Technology Inc. New 0.12% +0.12
GBNY Generations Bancorp NY Inc. Add +85.8% 0.26% +0.10
SHW The Sherwin-Williams Co. New 0.10% +0.10
AMAT Applied Materials Inc. New 0.10% +0.10
SCHM Schwab US Mid Cap ETF Add +20.7% 0.61% +0.08
BLK BlackRock Finance Inc. New 0.08% +0.08
MSFT Microsoft Corp. Add +5.5% 1.55% +0.08
LLY Eli Lilly & Co. Add +2.5% 0.39% +0.07
META Meta Platforms Inc. Class A Add +4.0% 0.30% +0.06
JPM JPMorgan Chase & Co. Add +3.7% 0.74% +0.06
AMZN Amazon.com Inc. Add +4.6% 0.62% +0.06
MRK Merck & Co. Inc. Add +7.3% 0.41% +0.06
XOM Exxon Mobil Corp. Add +5.6% 0.64% +0.06
DIS The Walt Disney Co. Add +5.7% 0.25% +0.05
BRK.B Berkshire Hathaway Inc. Class B Add +2.6% 0.65% +0.05
EQWL Invesco S&P 100 Equal Weight Add +4.8% 3.89% +0.05
RTX RTX Corp. Add +4.6% 0.46% +0.03
ABBV Abbvie Inc. Add +3.6% 0.38% +0.03
NFLX Netflix Inc. Add +6.1% 0.19% +0.03
AVGO Broadcom Inc. Add +5.0% 0.28% +0.03
AMD Advanced Micro Devices Add +1.6% 0.25% +0.02
ORCL Oracle Corp. Add +3.7% 0.24% +0.02
JPST JPMorgan Ultra-Short Income Add +22.7% 0.24% +0.02
WFC Wells Fargo & Co. Add +7.3% 0.19% +0.02
WMT Walmart Inc. Add +4.6% 0.33% +0.02
AMP Ameriprise Financial Inc. Add +0.5% 0.56% +0.02
CRM Salesforce Inc. Add +5.3% 0.25% +0.02
DHR Danaher Corp. Add +12.6% 0.22% +0.02
HD Home Depot Inc. Add +8.4% 0.25% +0.02
MA Mastercard Inc. Class A Add +3.1% 0.46% +0.02
LIN Linde PLC Add +7.1% 0.21% +0.02
BAC Bank of America Corp. Add +6.2% 0.24% +0.01
STZ Constellation Brands Inc. Class A Add +4.0% 0.34% +0.01
QCOM Qualcomm Inc. Add +6.7% 0.11% +0.01
VZ Verizon Communications Inc. Add +7.3% 0.18% +0.01
TMO Thermo Fisher Scientific Inc. Add +8.4% 0.18% +0.01
COST Costco Wholesale Corp. Add +2.9% 0.45% +0.01
BMY Bristol-Myers Squibb Co. Add +11.7% 0.14% +0.01
V Visa Inc. Class A Add +6.0% 0.47% +0.01
PG The Procter & Gamble Co. Add +3.1% 0.23% +0.00
CVX Chevron Corp. Add +7.0% 0.17% +0.00
TXN Texas Instruments Inc. Add +10.3% 0.16% +0.00
KO The Coca-Cola Co. Add +6.7% 0.19% −0.00
PEP Pepsico Inc. Add +7.7% 0.22% −0.00
ABT Abbott Laboratories Add +7.2% 0.19% −0.00

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 122$484.3MAGG, VTI, VT, SCHP, FLHY
Q1 2026 115$443.1MAGG, VTI, VT, SCHP, FLHY
Q4 2025 113$437.6MVTI, AGG, VT, SCHP, EQWL
Q3 2025 112$405.6MVTI, AGG, VT, SCHP, EQWL
Q2 2025 109$380.6MVTI, AGG, VT, SCHP, EQWL
Q1 2025 108$346.4MVTI, AGG, VT, FLBL, FLHY
Q4 2024 106$345.8MVTI, AGG, VT, FLHY, VWO
Q3 2024 108$336.8MVTI, AGG, VT, FLHY, VWO
Q2 2024 105$306.5MVTI, AGG, VT, FLHY, VWO
Q1 2024 107$288.0MVTI, AGG, VT, FLHY, EQWL