Prentice Wealth Management LLC
In its 13F for Q1 2026 (holdings as of March 31, 2026, filed April 17, 2026), Prentice Wealth Management LLC reported 115 stock positions worth $443.1 million. Its top holding was iShares Core U.S. Aggregate (AGG) at 14.6% of the portfolio, followed by VG Morningstar TS MKT ETF-US (VTI, 8.9%) and Vanguard Tot World STK ETF (VT, 8.8%). Compared with Q4 2025, it opened 4 new positions, sold out of 2, added to 41 and reduced 66. The biggest buy was a new position in Imgp Dbi MFT STR ETF-Usd (DBMF) and the biggest sale VG Morningstar TS MKT ETF-US (VTI, shares −42%).
- Most Recent 13F
- Q2 2026
- Location
- Rochester, NY
- CIK
- 0001864229
- Portfolio Value
- $443.1M (Q1 2026)
- SEC Filing
- 0001941040-26-000228 ↗ filed Apr 17, 2026
Holdings Value
Holdings 115 stocks · $443.1M
| AGG iShares Core U.S. Aggregate | 14.60% | 651,758 | $64.7M | Add +7.7% |
| VTI VG Morningstar TS MKT ETF-US | 8.90% | 122,977 | $39.5M | Reduce -41.5% |
| VT Vanguard Tot World STK ETF | 8.82% | 282,629 | $39.1M | Add +0.7% |
| SCHP Schwab U.S. Tips ETF | 6.18% | 1,028,393 | $27.4M | Reduce -7.8% |
| FLHY Franklin High Yield Corporat | 5.51% | 1,010,897 | $24.4M | Add +72.5% |
| EQWL Invesco S&P 100 Equal Weight | 3.61% | 138,942 | $16.0M | Reduce -4.9% |
| XLRE SS Real Estate Select Sector | 3.51% | 380,776 | $15.5M | Add +448.7% |
| JEPI JPMorgan Equity Premium Inco | 3.09% | 241,686 | $13.7M | Reduce -3.8% |
| FLBL Franklin Senior Loan ETF | 3.03% | 583,985 | $13.4M | Add +0.2% |
| VYMI Vanguard Int High DVD YLD Inc. | 2.97% | 139,512 | $13.1M | Reduce -17.5% |
| DBMF Imgp Dbi MFT STR ETF-Usd Inc. | 2.96% | 435,694 | $13.1M | New |
| FDVV Fidelity High Dividend ETF | 2.95% | 236,547 | $13.1M | Reduce -9.1% |
| VIG Vanguard Dividend Apprec ETF | 2.26% | 46,533 | $10.0M | Reduce -0.1% |
| DVYE iShares Emerging Markets Div | 1.99% | 255,920 | $8.8M | New |
| FLMI Franklin Dynamic Municipal B | 1.62% | 289,218 | $7.2M | Add +11.2% |
| FTMH FR Muni High Yield ETF | 1.26% | 484,773 | $5.6M | New |
| JMHI JPMorgan High Yield Municpl | 1.22% | 108,356 | $5.4M | Reduce -14.3% |
| CGHM Cap Group Muni High-Income | 1.19% | 207,443 | $5.3M | Add +21.0% |
| AAPL Apple Inc. | 1.14% | 19,970 | $5.1M | Reduce -3.3% |
| SHYM iShares Short Duration High | 1.07% | 216,305 | $4.8M | Reduce -1.1% |
| GS Goldman Sachs Group Inc. | 0.95% | 5,000 | $4.2M | Reduce -0.0% |
| USSG Xtrackers MSCI USA Sele Eqty | 0.82% | 60,926 | $3.6M | Reduce -7.4% |
| MSFT Microsoft Corp. | 0.78% | 9,355 | $3.5M | Reduce -1.3% |
| SCHM Schwab US Mid Cap ETF | 0.76% | 108,482 | $3.4M | Reduce -0.5% |
| AVGO Broadcom Inc. | 0.70% | 10,030 | $3.1M | Reduce -0.6% |
| VWO Vanguard Ftse Emerging Marke | 0.70% | 57,417 | $3.1M | Reduce -2.4% |
| HYMB SS SPDR N Ice HY Muni ETF | 0.70% | 125,024 | $3.1M | Reduce -3.5% |
| NVDA Nvidia Corp. | 0.65% | 16,396 | $2.9M | Add +14.4% |
| JPM JPMorgan Chase & Co. | 0.61% | 9,186 | $2.7M | Reduce -0.9% |
| JMUB JPMorgan Municipal ETF | 0.58% | 51,775 | $2.6M | Reduce -29.1% |
| XOM Exxon Mobil Corp. | 0.54% | 14,182 | $2.4M | Reduce -6.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.49% | 4,572 | $2.2M | Add +0.3% |
| RTX RTX Corp. | 0.49% | 11,291 | $2.2M | Reduce -2.5% |
| GOOGL Alphabet Inc. Class A | 0.42% | 6,403 | $1.8M | Reduce -2.6% |
| AMZN Amazon.com Inc. | 0.40% | 8,524 | $1.8M | Reduce -2.5% |
| EVYM Eaton Vance High Income Muni | 0.40% | 35,597 | $1.8M | Reduce -4.1% |
| AOR iShares Core 60/40 Balanced | 0.39% | 26,930 | $1.7M | Add +3.1% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.38% | 6,880 | $1.7M | Add +0.3% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.37% | 36,014 | $1.7M | Reduce -0.2% |
| IEF iShares 7-10 Year Treasury B | 0.35% | 16,120 | $1.5M | Reduce -0.0% |
| V Visa Inc. Class A | 0.32% | 4,757 | $1.4M | Reduce -2.7% |
| ABBV Abbvie Inc. | 0.32% | 6,594 | $1.4M | Add +0.1% |
| WMT Walmart Inc. | 0.32% | 11,456 | $1.4M | Reduce -14.2% |
| JNJ Johnson & Johnson | 0.31% | 5,559 | $1.4M | Reduce -2.8% |
| LLY Eli Lilly & Co. | 0.28% | 1,370 | $1.3M | Reduce -1.4% |
| META Meta Platforms Inc. Class A | 0.28% | 2,183 | $1.2M | Add +0.5% |
| MRK Merck & Co. Inc. | 0.28% | 10,139 | $1.2M | Reduce -2.0% |
| COST Costco Wholesale Corp. | 0.27% | 1,218 | $1.2M | Reduce -26.1% |
| AMP Ameriprise Financial Inc. | 0.27% | 2,699 | $1.2M | Reduce -2.9% |
| NEE Nextera Energy Inc. | 0.25% | 11,836 | $1.1M | Reduce -3.9% |
| MA Mastercard Inc. Class A | 0.24% | 2,134 | $1.1M | Reduce -15.8% |
| AOA iShares Core 80/20 Aggressiv | 0.24% | 11,974 | $1.1M | Reduce -16.3% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 0.23% | 13,137 | $1.0M | Add +10.0% |
| GE General Electric filed as GE AEROSPACE | 0.21% | 3,299 | $936K | Reduce -0.4% |
| CVX Chevron Corp. | 0.21% | 4,513 | $934K | Reduce -1.4% |
| GOOG Alphabet Inc. Class C | 0.21% | 3,202 | $919K | No change |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.20% | 18,269 | $891K | Reduce -0.3% |
| CSCO Cisco Systems Inc. | 0.20% | 11,438 | $887K | Reduce -1.3% |
| KO The Coca-Cola Co. | 0.18% | 10,478 | $797K | Reduce -1.6% |
| UNH Unitedhealth Group Inc. | 0.18% | 2,925 | $791K | Add +1.3% |
| PG The Procter & Gamble Co. | 0.18% | 5,437 | $785K | Add +0.4% |
| HD Home Depot Inc. | 0.18% | 2,382 | $783K | Add +0.9% |
| ORCL Oracle Corp. | 0.18% | 5,320 | $783K | Add +1.4% |
| MCD McDonald's Corp. | 0.17% | 2,445 | $760K | Reduce -0.6% |
| LIN Linde PLC | 0.17% | 1,493 | $740K | Add +0.5% |
| WFC Wells Fargo & Co. | 0.17% | 9,293 | $740K | Reduce -0.9% |
| VZ Verizon Communications Inc. | 0.16% | 14,499 | $728K | Reduce -6.7% |
| PEP Pepsico Inc. | 0.16% | 4,686 | $728K | Reduce -0.3% |
| BX Blackstone Inc. | 0.16% | 6,256 | $719K | Add +1.3% |
| BKNG Booking Holdings Inc. | 0.15% | 155 | $653K | Add +0.7% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.14% | 6,560 | $632K | Add +0.7% |
| TSLA Tesla Inc. | 0.14% | 1,686 | $627K | Reduce -0.1% |
| PM Philip Morris International | 0.14% | 3,745 | $619K | Add +0.6% |
| CRM Salesforce Inc. | 0.14% | 3,274 | $611K | Add +1.8% |
| NFLX Netflix Inc. | 0.14% | 6,227 | $599K | Add +4.3% |
| T AT&T Inc. | 0.13% | 19,517 | $566K | Reduce -1.5% |
| ABT Abbott Laboratories | 0.12% | 5,335 | $548K | Add +0.9% |
| VCRM Vanguard Core Tax-Ex Bond | 0.12% | 7,045 | $529K | Add +6.2% |
| GEV GE Vernova Inc. | 0.12% | 597 | $521K | Reduce -0.5% |
| QCOM Qualcomm Inc. | 0.12% | 4,015 | $517K | Add +1.2% |
| HON Honeywell International Inc. | 0.12% | 2,281 | $516K | Add +0.6% |
| PLTR Palantir Technologies Inc. Class A | 0.11% | 3,387 | $495K | Add +3.1% |
| AMAT Applied Materials Inc. | 0.11% | 1,430 | $489K | Reduce -1.6% |
| XLI SS Industrial Select Sector | 0.11% | 3,001 | $485K | Reduce -6.8% |
| CAT Caterpillar Inc. | 0.10% | 614 | $435K | Reduce -2.4% |
| ACN Accenture PLC Class A | 0.10% | 2,139 | $424K | Add +3.6% |
| MTB M & T Bank Corp. filed as M & T BK CORP | 0.10% | 2,045 | $423K | No change |
| IVV iShares Core S&P 500 ETF | 0.09% | 640 | $418K | No change |
| LHX L3HARRIS Technologies Inc. | 0.09% | 1,123 | $387K | Add +0.5% |
| STZ Constellation Brands Inc. Class A | 0.09% | 2,549 | $382K | Reduce -3.9% |
| LMT Lockheed Martin Corp. | 0.09% | 627 | $379K | Add +1.5% |
| INTU Intuit Inc. | 0.09% | 876 | $379K | Add +3.1% |
| VOO Vanguard S&P 500 ETF | 0.08% | 619 | $370K | Add +1.6% |
| ALL Allstate Corp. | 0.08% | 1,770 | $367K | Reduce -8.4% |
| MU Micron Technology Inc. | 0.08% | 1,085 | $367K | Reduce -46.1% |
| VRT Vertiv Holdings Co. Class A | 0.08% | 1,400 | $351K | Add +0.7% |
| ISRG Intuitive Surgical Inc. | 0.08% | 734 | $338K | Add +1.7% |
| AMD Advanced Micro Devices | 0.07% | 1,559 | $317K | Reduce -2.1% |
| LOW Lowe's Cos Inc. | 0.07% | 1,335 | $315K | Reduce -2.4% |
| C Citigroup Inc. | 0.07% | 2,639 | $299K | Reduce -8.1% |
Options reported separately and not counted above: NVDA puts ($28K), NPO puts ($5K).
Portfolio Sells Q4 2025 → Q1 2026
| VTI VG Morningstar TS MKT ETF-US | Reduce -41.5% | 8.90% | −7.20 |
| SCHP Schwab U.S. Tips ETF | Reduce -7.8% | 6.18% | −0.58 |
| VYMI Vanguard Int High DVD YLD Inc. | Reduce -17.5% | 2.97% | −0.51 |
| JPST JPMorgan Ultra-Short Income | Reduce -88.7% | 0.06% | −0.48 |
| FDVV Fidelity High Dividend ETF | Reduce -9.1% | 2.95% | −0.42 |
| EQWL Invesco S&P 100 Equal Weight | Reduce -4.9% | 3.61% | −0.33 |
| MSFT Microsoft Corp. | Reduce -1.3% | 0.78% | −0.27 |
| JMUB JPMorgan Municipal ETF | Reduce -29.1% | 0.58% | −0.26 |
| JMHI JPMorgan High Yield Municpl | Reduce -14.3% | 1.22% | −0.23 |
| JEPI JPMorgan Equity Premium Inco | Reduce -3.8% | 3.09% | −0.20 |
| AAPL Apple Inc. | Reduce -3.3% | 1.14% | −0.14 |
| USSG Xtrackers MSCI USA Sele Eqty | Reduce -7.4% | 0.82% | −0.13 |
| AVGO Broadcom Inc. | Reduce -0.6% | 0.70% | −0.10 |
| MA Mastercard Inc. Class A | Reduce -15.8% | 0.24% | −0.09 |
| VIG Vanguard Dividend Apprec ETF | Reduce -0.1% | 2.26% | −0.08 |
| JPM JPMorgan Chase & Co. | Reduce -0.9% | 0.61% | −0.07 |
| V Visa Inc. Class A | Reduce -2.7% | 0.32% | −0.07 |
| ZS Zscaler Inc. | Sold out | 0.00% | −0.07 |
| AMZN Amazon.com Inc. | Reduce -2.5% | 0.40% | −0.06 |
| LLY Eli Lilly & Co. | Reduce -1.4% | 0.28% | −0.06 |
| ADBE Adobe Inc. | Sold out | 0.00% | −0.06 |
| GOOGL Alphabet Inc. Class A | Reduce -2.6% | 0.42% | −0.05 |
| AOA iShares Core 80/20 Aggressiv | Reduce -16.3% | 0.24% | −0.05 |
| COST Costco Wholesale Corp. | Reduce -26.1% | 0.27% | −0.05 |
| GS Goldman Sachs Group Inc. | Reduce -0.0% | 0.95% | −0.05 |
| MU Micron Technology Inc. | Reduce -46.1% | 0.08% | −0.05 |
| AMP Ameriprise Financial Inc. | Reduce -2.9% | 0.27% | −0.04 |
| HYMB SS SPDR N Ice HY Muni ETF | Reduce -3.5% | 0.70% | −0.04 |
| SNOW Snowflake Inc. | Reduce -5.0% | 0.07% | −0.04 |
| SHYM iShares Short Duration High | Reduce -1.1% | 1.07% | −0.04 |
| WFC Wells Fargo & Co. | Reduce -0.9% | 0.17% | −0.03 |
| TSLA Tesla Inc. | Reduce -0.1% | 0.14% | −0.03 |
| BAC Bank of America Corp. | Reduce -0.3% | 0.20% | −0.03 |
| EVYM Eaton Vance High Income Muni | Reduce -4.1% | 0.40% | −0.02 |
| VWO Vanguard Ftse Emerging Marke | Reduce -2.4% | 0.70% | −0.02 |
| GE General Electric | Reduce -0.4% | 0.21% | −0.02 |
| WMT Walmart Inc. | Reduce -14.2% | 0.32% | −0.02 |
| DHR Danaher Corp. | Reduce -3.9% | 0.05% | −0.01 |
| ALL Allstate Corp. | Reduce -8.4% | 0.08% | −0.01 |
| C Citigroup Inc. | Reduce -8.1% | 0.07% | −0.01 |
| J Jacobs Solutions Inc. | Reduce -7.7% | 0.06% | −0.01 |
| IEF iShares 7-10 Year Treasury B | Reduce -0.0% | 0.35% | −0.01 |
| AMD Advanced Micro Devices | Reduce -2.1% | 0.07% | −0.01 |
| XLI SS Industrial Select Sector | Reduce -6.8% | 0.11% | −0.00 |
| LOW Lowe's Cos Inc. | Reduce -2.4% | 0.07% | −0.00 |
| CSCO Cisco Systems Inc. | Reduce -1.3% | 0.20% | −0.00 |
| XLB SS Materials Select Sector | Reduce -10.5% | 0.05% | −0.00 |
| SHW The Sherwin-Williams Co. | Reduce -0.1% | 0.05% | −0.00 |
| MCD McDonald's Corp. | Reduce -0.6% | 0.17% | −0.00 |
| AMGN Amgen Inc. | Reduce -4.5% | 0.07% | +0.00 |
Portfolio Buys Q4 2025 → Q1 2026
| DBMF Imgp Dbi MFT STR ETF-Usd Inc. | New | 2.96% | +2.96 |
| XLRE SS Real Estate Select Sector | Add +448.7% | 3.51% | +2.87 |
| FLHY Franklin High Yield Corporat | Add +72.5% | 5.51% | +2.24 |
| DVYE iShares Emerging Markets Div | New | 1.99% | +1.99 |
| FTMH FR Muni High Yield ETF | New | 1.26% | +1.26 |
| AGG iShares Core U.S. Aggregate | Add +7.7% | 14.60% | +0.79 |
| CGHM Cap Group Muni High-Income | Add +21.0% | 1.19% | +0.19 |
| FLMI Franklin Dynamic Municipal B | Add +11.2% | 1.62% | +0.14 |
| MDLZ Mondelez International Inc. Class A | New | 0.05% | +0.05 |
| NVDA Nvidia Corp. | Add +14.4% | 0.65% | +0.03 |
| VRT Vertiv Holdings Co. Class A | Add +0.7% | 0.08% | +0.03 |
| LIN Linde PLC | Add +0.5% | 0.17% | +0.02 |
| LMT Lockheed Martin Corp. | Add +1.5% | 0.09% | +0.02 |
| PAYX Paychex Inc. | Add +65.6% | 0.07% | +0.02 |
| HON Honeywell International Inc. | Add +0.6% | 0.12% | +0.02 |
| LHX L3HARRIS Technologies Inc. | Add +0.5% | 0.09% | +0.01 |
| SPTM SS SPDR P S&P 1500 Comp ETF | Add +10.0% | 0.23% | +0.01 |
| NFLX Netflix Inc. | Add +4.3% | 0.14% | +0.01 |
| VCRM Vanguard Core Tax-Ex Bond | Add +6.2% | 0.12% | +0.00 |
| AOK iShares Core 30/70 Conservat | Add +10.0% | 0.05% | +0.00 |
| AOR iShares Core 60/40 Balanced | Add +3.1% | 0.39% | +0.00 |
| PM Philip Morris International | Add +0.6% | 0.14% | +0.00 |
| PG The Procter & Gamble Co. | Add +0.4% | 0.18% | −0.00 |
| VOO Vanguard S&P 500 ETF | Add +1.6% | 0.08% | −0.00 |
| HD Home Depot Inc. | Add +0.9% | 0.18% | −0.01 |
| CG The Carlyle Group Inc. | Add +0.8% | 0.06% | −0.01 |
| NOW ServiceNow Inc. | Add +11.1% | 0.05% | −0.02 |
| ISRG Intuitive Surgical Inc. | Add +1.7% | 0.08% | −0.02 |
| ABBV Abbvie Inc. | Add +0.1% | 0.32% | −0.02 |
| PLTR Palantir Technologies Inc. Class A | Add +3.1% | 0.11% | −0.02 |
| DIS The Walt Disney Co. | Add +0.7% | 0.14% | −0.03 |
| ABT Abbott Laboratories | Add +0.9% | 0.12% | −0.03 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +0.3% | 0.49% | −0.03 |
| ACN Accenture PLC Class A | Add +3.6% | 0.10% | −0.03 |
| QCOM Qualcomm Inc. | Add +1.2% | 0.12% | −0.04 |
| UNH Unitedhealth Group Inc. | Add +1.3% | 0.18% | −0.04 |
| BKNG Booking Holdings Inc. | Add +0.7% | 0.15% | −0.04 |
| INTU Intuit Inc. | Add +3.1% | 0.09% | −0.04 |
| META Meta Platforms Inc. Class A | Add +0.5% | 0.28% | −0.05 |
| BX Blackstone Inc. | Add +1.3% | 0.16% | −0.06 |
| CRM Salesforce Inc. | Add +1.8% | 0.14% | −0.06 |
| ORCL Oracle Corp. | Add +1.4% | 0.18% | −0.06 |
| FLBL Franklin Senior Loan ETF | Add +0.2% | 3.03% | −0.09 |
| IBM Intl Business Machines Corp. | Add +0.3% | 0.38% | −0.09 |
| VT Vanguard Tot World STK ETF | Add +0.7% | 8.82% | −0.23 |
Options Activity Q4 2025 → Q1 2026
| NVDA Nvidia Corp. | put | New | 2,200 | $28K |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 122 | $484.3M | AGG, VTI, VT, SCHP, FLHY |
| Q1 2026 | 115 | $443.1M | AGG, VTI, VT, SCHP, FLHY |
| Q4 2025 | 113 | $437.6M | VTI, AGG, VT, SCHP, EQWL |
| Q3 2025 | 112 | $405.6M | VTI, AGG, VT, SCHP, EQWL |
| Q2 2025 | 109 | $380.6M | VTI, AGG, VT, SCHP, EQWL |
| Q1 2025 | 108 | $346.4M | VTI, AGG, VT, FLBL, FLHY |
| Q4 2024 | 106 | $345.8M | VTI, AGG, VT, FLHY, VWO |
| Q3 2024 | 108 | $336.8M | VTI, AGG, VT, FLHY, VWO |
| Q2 2024 | 105 | $306.5M | VTI, AGG, VT, FLHY, VWO |
| Q1 2024 | 107 | $288.0M | VTI, AGG, VT, FLHY, EQWL |