Prentice Wealth Management LLC

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 3, 2025), Prentice Wealth Management LLC reported 106 stock positions worth $345.8 million. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 17.2% of the portfolio, followed by iShares Core U.S. Aggregate (AGG, 12.5%) and Vanguard Tot World STK ETF (VT, 8.9%). Compared with Q3 2024, it opened 3 new positions, sold out of 5, added to 70 and reduced 28. The biggest buy was iShares Core U.S. Aggregate (AGG, shares +35%) and the biggest sale JPMorgan Income ETF (JPIE, shares −96%).

Most Recent 13F
Q2 2026
Location
Rochester, NY
CIK
0001864229
Portfolio Value
$345.8M (Q4 2024)
SEC Filing
0001941040-25-000053 ↗ filed Feb 3, 2025

Holdings Value

0$100.0M$200.0M$300.0M$400.0M$500.0M Q1 2024: $288.0M Q1 2024 Q2 2024: $306.5M Q2 2024 Q3 2024: $336.8M Q3 2024 Q4 2024: $345.8M $345.8M Q4 2024 Q1 2025: $346.4M Q1 2025 Q2 2025: $380.6M Q2 2025 Q3 2025: $405.6M Q3 2025 Q4 2025: $437.6M Q4 2025 Q1 2026: $443.1M Q1 2026 Q2 2026: $484.3M Q2 2026

Holdings 106 stocks · $345.8M
VTI VG Morningstar TS MKT ETF-US 17.21% 205,381 $59.5M Add +0.1%
AGG iShares Core U.S. Aggregate 12.54% 447,557 $43.4M Add +34.8%
VT Vanguard Tot World STK ETF 8.91% 262,167 $30.8M Add +1.8%
FLHY Franklin High Yield Corporat 5.14% 744,584 $17.8M Add +4.7%
VWO Vanguard Ftse Emerging Marke 3.79% 297,902 $13.1M Add +2.9%
EQWL Invesco S&P 100 Equal Weight 3.63% 122,616 $12.5M Reduce -0.3%
VYM Vanguard High DVD Yield ETF 3.26% 88,247 $11.3M Add +2.5%
VYMI Vanguard Int High DVD YLD Inc. 3.00% 152,599 $10.4M Add +4.9%
VIG Vanguard Dividend Apprec ETF 2.85% 50,365 $9.9M Reduce -0.1%
DIAL Columbia Divers Fix Inc. ETF 2.77% 546,190 $9.6M Add +5.6%
SPIP SS SPDR P Tips ETF 2.52% 344,157 $8.7M Add +5.1%
FLBL Franklin Senior Loan ETF 2.47% 352,326 $8.5M New
SHYM iShares Short Duration High 1.98% 302,633 $6.9M Add +7.6%
HYMB SS SPDR N Ice HY Muni ETF 1.82% 246,451 $6.3M Add +5.9%
AAPL Apple Inc. 1.55% 21,450 $5.4M Add +84.2%
JMHI JPMorgan High Yield Municpl 1.50% 102,986 $5.2M Add +11.6%
USSG Xtrackers MSCI USA Sele Eqty 1.32% 84,684 $4.6M Reduce -0.4%
MSFT Microsoft Corp. 1.25% 10,254 $4.3M Reduce -1.4%
JMUB JPMorgan Municipal ETF 1.13% 77,655 $3.9M Add +10.7%
GS Goldman Sachs Group Inc. 0.82% 4,923 $2.8M Reduce -0.2%
XLRE SS Real Estate Select Sector 0.79% 67,004 $2.7M Add +3.6%
SCHM Schwab US Mid Cap ETF 0.73% 90,764 $2.5M Add +12.0%
JPM JPMorgan Chase & Co. 0.70% 10,029 $2.4M Reduce -0.7%
AMZN Amazon.com Inc. 0.59% 9,358 $2.1M Reduce -1.1%
BRK.B Berkshire Hathaway Inc. Class B 0.59% 4,513 $2.0M Add +1.9%
NVDA Nvidia Corp. 0.59% 15,209 $2.0M Reduce -1.4%
AMP Ameriprise Financial Inc. 0.54% 3,482 $1.9M Reduce -3.9%
FLMI Franklin Dynamic Municipal B 0.50% 70,265 $1.7M New
XOM Exxon Mobil Corp. 0.48% 15,373 $1.7M Add +0.4%
V Visa Inc. Class A 0.46% 5,068 $1.6M Add +2.2%
COST Costco Wholesale Corp. 0.46% 1,737 $1.6M Add +2.5%
AVGO Broadcom Inc. 0.44% 6,502 $1.5M Add +2.3%
MA Mastercard Inc. Class A 0.43% 2,823 $1.5M Add +2.0%
WMT Walmart Inc. 0.41% 15,601 $1.4M Add +2.1%
NEE Nextera Energy Inc. 0.38% 18,239 $1.3M Add +0.9%
GOOGL Alphabet Inc. Class A 0.37% 6,759 $1.3M Add +3.7%
UNH Unitedhealth Group Inc. 0.37% 2,527 $1.3M Add +0.8%
RTX RTX Corp. 0.36% 10,677 $1.2M Reduce -4.0%
GBNY Generations Bancorp NY Inc. 0.33% 75,293 $1.1M No change
ABBV Abbvie Inc. 0.32% 6,267 $1.1M Add +3.1%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.32% 5,046 $1.1M Add +1.1%
BX Blackstone Inc. 0.31% 6,276 $1.1M Reduce -0.9%
ORCL Oracle Corp. 0.29% 5,934 $989K Add +3.7%
SPTM SS SPDR P S&P 1500 Comp ETF 0.28% 13,335 $953K No change
META Meta Platforms Inc. Class A 0.27% 1,602 $938K Reduce -0.3%
LLY Eli Lilly & Co. 0.27% 1,206 $931K Add +3.8%
TSLA Tesla Inc. 0.27% 2,301 $929K Add +4.0%
MRK Merck & Co. Inc. 0.27% 9,222 $917K Add +4.1%
CRM Salesforce Inc. 0.25% 2,585 $864K Add +3.1%
JNJ Johnson & Johnson 0.23% 5,587 $808K Add +4.5%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.23% 18,150 $798K Add +5.0%
JNK SS SPDR BB High Yield Bond 0.22% 8,132 $776K New
HD Home Depot Inc. 0.22% 1,977 $769K Add +3.1%
STZ Constellation Brands Inc. Class A 0.22% 3,369 $745K Reduce -3.9%
JPST JPMorgan Ultra-Short Income 0.21% 14,619 $736K Add +212.2%
CSCO Cisco Systems Inc. 0.21% 12,388 $733K Add +4.3%
PG The Procter & Gamble Co. 0.21% 4,350 $729K Add +5.2%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.20% 6,355 $708K Add +5.6%
NFLX Netflix Inc. 0.20% 787 $701K Add +5.5%
ADBE Adobe Inc. 0.20% 1,567 $697K Add +6.0%
MCD McDonald's Corp. 0.20% 2,397 $695K Add +5.4%
WFC Wells Fargo & Co. 0.19% 9,426 $662K Add +4.7%
DHR Danaher Corp. 0.19% 2,834 $651K Add +6.5%
KO The Coca-Cola Co. 0.19% 10,385 $647K Add +6.6%
ABT Abbott Laboratories 0.18% 5,494 $621K Add +6.8%
ACN Accenture PLC Class A 0.18% 1,763 $620K Add +6.2%
XLI SS Industrial Select Sector 0.18% 4,625 $609K Reduce -8.7%
PEP Pepsico Inc. 0.18% 3,994 $607K Add +5.9%
LIN Linde PLC 0.18% 1,447 $606K Add +5.8%
GOOG Alphabet Inc. Class C 0.16% 2,905 $553K Add +1.4%
VZ Verizon Communications Inc. 0.16% 13,810 $552K Add +6.8%
HON Honeywell International Inc. 0.16% 2,443 $552K Add +0.5%
TXN Texas Instruments Inc. 0.16% 2,925 $548K Add +7.3%
TMO Thermo Fisher Scientific Inc. 0.16% 1,040 $541K Add +7.2%
JEPI JPMorgan Equity Premium Inco 0.16% 9,404 $541K Reduce -7.2%
ALL Allstate Corp. 0.15% 2,758 $532K Reduce -8.8%
AMD Advanced Micro Devices 0.15% 4,328 $523K Add +7.2%
CVX Chevron Corp. 0.15% 3,604 $522K Add +8.1%
SRLN SS Blackstone Sr Loan ETF 0.15% 12,230 $510K Reduce -94.0%
LMT Lockheed Martin Corp. 0.14% 1,024 $498K Add +0.1%
INTU Intuit Inc. 0.14% 772 $485K Add +9.0%
PFE Pfizer Inc. 0.14% 17,692 $469K Add +9.1%
QCOM Qualcomm Inc. 0.13% 2,993 $460K Add +8.5%
AMGN Amgen Inc. 0.13% 1,752 $457K Add +8.8%
CAT Caterpillar Inc. 0.13% 1,205 $437K Add +10.4%
J Jacobs Solutions Inc. 0.13% 3,245 $434K Reduce -8.8%
BKNG Booking Holdings Inc. 0.12% 85 $422K Add +2.4%
GE General Electric filed as GE AEROSPACE 0.12% 2,530 $422K Add +9.7%
MTB M & T Bank Corp. filed as M & T BK CORP 0.11% 2,045 $384K No change
IVV iShares Core S&P 500 ETF 0.10% 608 $358K Reduce -1.0%
LOW Lowe's Cos Inc. 0.10% 1,403 $346K No change
CMCSA Comcast Corp. Class A 0.09% 8,488 $319K Reduce -1.6%
XLB SS Materials Select Sector 0.09% 3,592 $302K Reduce -8.7%
JPIE JPMorgan Income ETF 0.09% 6,507 $297K Reduce -96.5%
C Citigroup Inc. 0.08% 4,060 $286K Reduce -7.9%
BLK BlackRock Finance Inc. 0.08% 275 $282K No change
MDLZ Mondelez International Inc. Class A 0.08% 4,629 $276K Reduce -0.1%
SHW The Sherwin-Williams Co. 0.08% 810 $275K Add +0.9%
ZS Zscaler Inc. 0.08% 1,483 $268K Reduce -8.7%
VOO Vanguard S&P 500 ETF 0.08% 494 $266K Add +27.0%

Show all 106 holdings

Portfolio Sells Q3 2024 → Q4 2024
JPIE JPMorgan Income ETF Reduce -96.5% 0.09% −2.46
SRLN SS Blackstone Sr Loan ETF Reduce -94.0% 0.15% −2.36
XLU St Sr Utl SL SE SPDR ETF-Usd Sold out 0.00% −0.26
IEF iShares 7-10 Year Treasury B Sold out 0.00% −0.24
CVS CVS Health Corp. Sold out 0.00% −0.16
VIG Vanguard Dividend Apprec ETF Reduce -0.1% 2.85% −0.11
EQWL Invesco S&P 100 Equal Weight Reduce -0.3% 3.63% −0.11
MSFT Microsoft Corp. Reduce -1.4% 1.25% −0.08
NKE Nike Inc. Class B Sold out 0.00% −0.06
PM Philip Morris International Sold out 0.00% −0.06
STZ Constellation Brands Inc. Class A Reduce -3.9% 0.22% −0.05
RTX RTX Corp. Reduce -4.0% 0.36% −0.04
XLI SS Industrial Select Sector Reduce -8.7% 0.18% −0.03
XLB SS Materials Select Sector Reduce -8.7% 0.09% −0.03
BALL Ball Corp. Reduce -8.0% 0.07% −0.02
USSG Xtrackers MSCI USA Sele Eqty Reduce -0.4% 1.32% −0.02
JEPI JPMorgan Equity Premium Inco Reduce -7.2% 0.16% −0.02
MDLZ Mondelez International Inc. Class A Reduce -0.1% 0.08% −0.02
TGT Target Corp. Reduce -8.0% 0.07% −0.02
ALL Allstate Corp. Reduce -8.8% 0.15% −0.02
CMCSA Comcast Corp. Class A Reduce -1.6% 0.09% −0.01
J Jacobs Solutions Inc. Reduce -8.8% 0.13% −0.01
UPBD Upbound Group Inc. Reduce -0.9% 0.06% −0.01
ZS Zscaler Inc. Reduce -8.7% 0.08% −0.01
META Meta Platforms Inc. Class A Reduce -0.3% 0.27% −0.00
IVV iShares Core S&P 500 ETF Reduce -1.0% 0.10% −0.00
C Citigroup Inc. Reduce -7.9% 0.08% +0.00
BX Blackstone Inc. Reduce -0.9% 0.31% +0.03
AMP Ameriprise Financial Inc. Reduce -3.9% 0.54% +0.03
NVDA Nvidia Corp. Reduce -1.4% 0.59% +0.03
JPM JPMorgan Chase & Co. Reduce -0.7% 0.70% +0.06
AMZN Amazon.com Inc. Reduce -1.1% 0.59% +0.07
GS Goldman Sachs Group Inc. Reduce -0.2% 0.82% +0.09

Portfolio Buys Q3 2024 → Q4 2024
AGG iShares Core U.S. Aggregate Add +34.8% 12.54% +2.56
FLBL Franklin Senior Loan ETF New 2.47% +2.47
AAPL Apple Inc. Add +84.2% 1.55% +0.75
FLMI Franklin Dynamic Municipal B New 0.50% +0.50
JNK SS SPDR BB High Yield Bond New 0.22% +0.22
JPST JPMorgan Ultra-Short Income Add +212.2% 0.21% +0.14
AVGO Broadcom Inc. Add +2.3% 0.44% +0.11
JMHI JPMorgan High Yield Municpl Add +11.6% 1.50% +0.10
TSLA Tesla Inc. Add +4.0% 0.27% +0.10
SCHM Schwab US Mid Cap ETF Add +12.0% 0.73% +0.06
V Visa Inc. Class A Add +2.2% 0.46% +0.06
JMUB JPMorgan Municipal ETF Add +10.7% 1.13% +0.06
GOOGL Alphabet Inc. Class A Add +3.7% 0.37% +0.05
SHYM iShares Short Duration High Add +7.6% 1.98% +0.05
CRM Salesforce Inc. Add +3.1% 0.25% +0.05
NFLX Netflix Inc. Add +5.5% 0.20% +0.05
WMT Walmart Inc. Add +2.1% 0.41% +0.04
WFC Wells Fargo & Co. Add +4.7% 0.19% +0.04
DIS The Walt Disney Co. Add +5.6% 0.20% +0.03
BAC Bank of America Corp. Add +5.0% 0.23% +0.03
CSCO Cisco Systems Inc. Add +4.3% 0.21% +0.02
MA Mastercard Inc. Class A Add +2.0% 0.43% +0.02
BKNG Booking Holdings Inc. Add +2.4% 0.12% +0.02
GOOG Alphabet Inc. Class C Add +1.4% 0.16% +0.02
VOO Vanguard S&P 500 ETF Add +27.0% 0.08% +0.02
COST Costco Wholesale Corp. Add +2.5% 0.46% +0.01
HON Honeywell International Inc. Add +0.5% 0.16% +0.01
INTU Intuit Inc. Add +9.0% 0.14% +0.01
HYMB SS SPDR N Ice HY Muni ETF Add +5.9% 1.82% +0.01
ABT Abbott Laboratories Add +6.8% 0.18% +0.01
CVX Chevron Corp. Add +8.1% 0.15% +0.01
ACN Accenture PLC Class A Add +6.2% 0.18% +0.01
BMY Bristol-Myers Squibb Co. Add +0.6% 0.07% +0.00
CAT Caterpillar Inc. Add +10.4% 0.13% −0.00
PG The Procter & Gamble Co. Add +5.2% 0.21% −0.00
PFE Pfizer Inc. Add +9.1% 0.14% −0.00
ORCL Oracle Corp. Add +3.7% 0.29% −0.00
MCD McDonald's Corp. Add +5.4% 0.20% −0.00
QCOM Qualcomm Inc. Add +8.5% 0.13% −0.01
IBM Intl Business Machines Corp. Add +1.1% 0.32% −0.01
GE General Electric Add +9.7% 0.12% −0.01
HD Home Depot Inc. Add +3.1% 0.22% −0.01
TXN Texas Instruments Inc. Add +7.3% 0.16% −0.01
SHW The Sherwin-Williams Co. Add +0.9% 0.08% −0.01
VZ Verizon Communications Inc. Add +6.8% 0.16% −0.01
BRK.B Berkshire Hathaway Inc. Class B Add +1.9% 0.59% −0.01
PEP Pepsico Inc. Add +5.9% 0.18% −0.01
AMAT Applied Materials Inc. Add +0.7% 0.06% −0.02
MU Micron Technology Inc. Add +1.4% 0.07% −0.02
LIN Linde PLC Add +5.8% 0.18% −0.02

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 122$484.3MAGG, VTI, VT, SCHP, FLHY
Q1 2026 115$443.1MAGG, VTI, VT, SCHP, FLHY
Q4 2025 113$437.6MVTI, AGG, VT, SCHP, EQWL
Q3 2025 112$405.6MVTI, AGG, VT, SCHP, EQWL
Q2 2025 109$380.6MVTI, AGG, VT, SCHP, EQWL
Q1 2025 108$346.4MVTI, AGG, VT, FLBL, FLHY
Q4 2024 106$345.8MVTI, AGG, VT, FLHY, VWO
Q3 2024 108$336.8MVTI, AGG, VT, FLHY, VWO
Q2 2024 105$306.5MVTI, AGG, VT, FLHY, VWO
Q1 2024 107$288.0MVTI, AGG, VT, FLHY, EQWL