Prentice Wealth Management LLC

In its 13F for Q4 2025 (holdings as of December 31, 2025, filed January 30, 2026), Prentice Wealth Management LLC reported 113 stock positions worth $437.6 million. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 16.1% of the portfolio, followed by iShares Core U.S. Aggregate (AGG, 13.8%) and Vanguard Tot World STK ETF (VT, 9.0%). Compared with Q3 2025, it opened 4 new positions, sold out of 3, added to 74 and reduced 28. The biggest buy was iShares Core U.S. Aggregate (AGG, shares +13%) and the biggest sale SS SPDR N Ice HY Muni ETF (HYMB, shares −40%).

Most Recent 13F
Q2 2026
Location
Rochester, NY
CIK
0001864229
Portfolio Value
$437.6M (Q4 2025)
SEC Filing
0001941040-26-000061 ↗ filed Jan 30, 2026

Holdings Value

0$100.0M$200.0M$300.0M$400.0M$500.0M Q1 2024: $288.0M Q1 2024 Q2 2024: $306.5M Q2 2024 Q3 2024: $336.8M Q3 2024 Q4 2024: $345.8M Q4 2024 Q1 2025: $346.4M Q1 2025 Q2 2025: $380.6M Q2 2025 Q3 2025: $405.6M Q3 2025 Q4 2025: $437.6M $437.6M Q4 2025 Q1 2026: $443.1M Q1 2026 Q2 2026: $484.3M Q2 2026

Holdings 113 stocks · $437.6M
VTI VG Morningstar TS MKT ETF-US 16.11% 210,219 $70.5M Add +2.2%
AGG iShares Core U.S. Aggregate 13.81% 605,243 $60.5M Add +13.5%
VT Vanguard Tot World STK ETF 9.05% 280,682 $39.6M Add +5.2%
SCHP Schwab U.S. Tips ETF 6.75% 1,115,313 $29.5M Add +13.0%
EQWL Invesco S&P 100 Equal Weight 3.94% 146,049 $17.3M Add +6.0%
VYMI Vanguard Int High DVD YLD Inc. 3.48% 169,112 $15.2M Add +7.2%
FDVV Fidelity High Dividend ETF 3.37% 260,246 $14.8M Add +7.3%
JEPI JPMorgan Equity Premium Inco 3.29% 251,348 $14.4M Add +7.8%
FLHY Franklin High Yield Corporat 3.27% 585,945 $14.3M Add +10.9%
FLBL Franklin Senior Loan ETF 3.12% 582,716 $13.6M Add +11.5%
VIG Vanguard Dividend Apprec ETF 2.34% 46,562 $10.2M Add +3.4%
FLMI Franklin Dynamic Municipal B 1.48% 260,148 $6.5M Add +25.0%
JMHI JPMorgan High Yield Municpl 1.45% 126,361 $6.3M Add +3.3%
AAPL Apple Inc. 1.28% 20,641 $5.6M Add +3.0%
SHYM iShares Short Duration High 1.11% 218,787 $4.9M Reduce -28.4%
MSFT Microsoft Corp. 1.05% 9,482 $4.6M Add +0.7%
GS Goldman Sachs Group Inc. 1.00% 5,002 $4.4M No change
CGHM Cap Group Muni High-Income 1.00% 171,470 $4.4M Add +123.4%
USSG Xtrackers MSCI USA Sele Eqty 0.95% 65,807 $4.2M Reduce -0.3%
JMUB JPMorgan Municipal ETF 0.84% 73,014 $3.7M Reduce -7.1%
AVGO Broadcom Inc. 0.80% 10,088 $3.5M Reduce -1.0%
SCHM Schwab US Mid Cap ETF 0.75% 108,977 $3.3M Add +1.7%
HYMB SS SPDR N Ice HY Muni ETF 0.74% 129,599 $3.2M Reduce -40.0%
VWO Vanguard Ftse Emerging Marke 0.72% 58,846 $3.2M Add +1.2%
JPM JPMorgan Chase & Co. 0.68% 9,268 $3.0M Add +3.0%
XLRE SS Real Estate Select Sector 0.64% 69,396 $2.8M Add +1.9%
NVDA Nvidia Corp. 0.61% 14,333 $2.7M Reduce -3.0%
JPST JPMorgan Ultra-Short Income 0.54% 47,007 $2.4M Add +408.8%
BRK.B Berkshire Hathaway Inc. Class B 0.52% 4,558 $2.3M Add +3.8%
RTX RTX Corp. 0.49% 11,576 $2.1M Add +2.9%
GOOGL Alphabet Inc. Class A 0.47% 6,575 $2.1M Reduce -0.1%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.46% 6,861 $2.0M Add +1.0%
AMZN Amazon.com Inc. 0.46% 8,742 $2.0M Add +1.3%
EVYM Eaton Vance High Income Muni 0.42% 37,119 $1.9M Add +13.0%
XOM Exxon Mobil Corp. 0.42% 15,096 $1.8M Add +0.9%
V Visa Inc. Class A 0.39% 4,890 $1.7M Add +4.8%
AOR iShares Core 60/40 Balanced 0.39% 26,109 $1.7M Reduce -1.4%
IEF iShares 7-10 Year Treasury B 0.35% 16,125 $1.6M New
XLU St Sr Utl SL SE SPDR ETF-Usd 0.35% 36,090 $1.5M New
ABBV Abbvie Inc. 0.34% 6,588 $1.5M Add +2.8%
LLY Eli Lilly & Co. 0.34% 1,389 $1.5M Add +2.7%
WMT Walmart Inc. 0.34% 13,354 $1.5M Add +0.9%
MA Mastercard Inc. Class A 0.33% 2,536 $1.4M Add +1.5%
META Meta Platforms Inc. Class A 0.33% 2,173 $1.4M Add +19.5%
COST Costco Wholesale Corp. 0.32% 1,649 $1.4M Add +3.2%
AMP Ameriprise Financial Inc. 0.31% 2,780 $1.4M Reduce -3.5%
AOA iShares Core 80/20 Aggressiv 0.29% 14,306 $1.3M Add +18.3%
JNJ Johnson & Johnson 0.27% 5,716 $1.2M Add +1.6%
MRK Merck & Co. Inc. 0.25% 10,349 $1.1M Add +0.5%
ORCL Oracle Corp. 0.23% 5,244 $1.0M Add +0.8%
GE General Electric filed as GE AEROSPACE 0.23% 3,311 $1.0M Add +5.9%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.23% 18,327 $1.0M Add +2.2%
GOOG Alphabet Inc. Class C 0.23% 3,202 $1.0M Add +8.0%
NEE Nextera Energy Inc. 0.23% 12,321 $989K Reduce -1.1%
SPTM SS SPDR P S&P 1500 Comp ETF 0.23% 11,946 $986K Reduce -2.0%
UNH Unitedhealth Group Inc. 0.22% 2,887 $953K Add +0.2%
BX Blackstone Inc. 0.22% 6,176 $952K Add +4.7%
CSCO Cisco Systems Inc. 0.20% 11,589 $893K Add +1.7%
WFC Wells Fargo & Co. 0.20% 9,375 $874K Add +6.2%
CRM Salesforce Inc. 0.19% 3,216 $852K Add +7.2%
BKNG Booking Holdings Inc. 0.19% 154 $825K Add +8.4%
HD Home Depot Inc. 0.19% 2,360 $812K Add +10.4%
PG The Procter & Gamble Co. 0.18% 5,415 $776K Add +7.5%
TSLA Tesla Inc. 0.17% 1,688 $759K Add +0.6%
MCD McDonald's Corp. 0.17% 2,460 $752K Reduce -2.2%
KO The Coca-Cola Co. 0.17% 10,646 $744K Add +1.2%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.17% 6,514 $741K Add +3.2%
CVX Chevron Corp. 0.16% 4,575 $697K Add +1.4%
QCOM Qualcomm Inc. 0.16% 3,969 $679K Add +3.8%
PEP Pepsico Inc. 0.15% 4,698 $674K Add +3.1%
ABT Abbott Laboratories 0.15% 5,285 $662K Add +1.6%
LIN Linde PLC 0.14% 1,485 $633K Add +1.6%
VZ Verizon Communications Inc. 0.14% 15,539 $633K Add +10.5%
PM Philip Morris International 0.14% 3,724 $597K Add +14.3%
PLTR Palantir Technologies Inc. Class A 0.13% 3,286 $584K Add +9.1%
MU Micron Technology Inc. 0.13% 2,014 $575K Add +0.6%
INTU Intuit Inc. 0.13% 850 $563K Add +2.7%
NFLX Netflix Inc. 0.13% 5,969 $560K Add +2.4%
ACN Accenture PLC Class A 0.13% 2,064 $554K Add +1.4%
VCRM Vanguard Core Tax-Ex Bond 0.11% 6,635 $501K New
XLI SS Industrial Select Sector 0.11% 3,221 $500K Reduce -8.5%
T AT&T Inc. 0.11% 19,819 $492K Add +4.3%
SNOW Snowflake Inc. 0.10% 2,053 $450K Reduce -7.2%
HON Honeywell International Inc. 0.10% 2,268 $442K Reduce -0.4%
IVV iShares Core S&P 500 ETF 0.10% 640 $438K No change
MTB M & T Bank Corp. filed as M & T BK CORP 0.09% 2,045 $412K No change
ISRG Intuitive Surgical Inc. 0.09% 722 $409K Add +3.9%
ALL Allstate Corp. 0.09% 1,932 $402K Reduce -9.3%
GEV GE Vernova Inc. 0.09% 600 $392K Add +10.5%
VOO Vanguard S&P 500 ETF 0.09% 609 $382K No change
AMAT Applied Materials Inc. 0.09% 1,453 $373K Add +14.9%
STZ Constellation Brands Inc. Class A 0.08% 2,653 $366K Reduce -3.9%
CAT Caterpillar Inc. 0.08% 629 $360K Add +13.5%
CG The Carlyle Group Inc. 0.08% 5,824 $344K Add +2.7%
AMD Advanced Micro Devices 0.08% 1,592 $341K Reduce -2.8%
C Citigroup Inc. 0.08% 2,873 $335K Reduce -7.8%
LOW Lowe's Cos Inc. 0.08% 1,368 $330K No change
LHX L3HARRIS Technologies Inc. 0.07% 1,118 $328K New
LMT Lockheed Martin Corp. 0.07% 618 $299K Reduce -15.1%
J Jacobs Solutions Inc. 0.07% 2,230 $295K Reduce -9.1%

Show all 113 holdings

Options reported separately and not counted above: NPO puts ($14K).

Portfolio Sells Q3 2025 → Q4 2025
HYMB SS SPDR N Ice HY Muni ETF Reduce -40.0% 0.74% −0.59
SHYM iShares Short Duration High Reduce -28.4% 1.11% −0.57
JNK SS SPDR BB High Yield Bond Sold out 0.00% −0.36
JMUB JPMorgan Municipal ETF Reduce -7.1% 0.84% −0.14
NVDA Nvidia Corp. Reduce -3.0% 0.61% −0.07
MDLZ Mondelez International Inc. Class A Sold out 0.00% −0.06
TMO Thermo Fisher Scientific Inc. Sold out 0.00% −0.06
USSG Xtrackers MSCI USA Sele Eqty Reduce -0.3% 0.95% −0.04
AMP Ameriprise Financial Inc. Reduce -3.5% 0.31% −0.04
AOR iShares Core 60/40 Balanced Reduce -1.4% 0.39% −0.03
AVGO Broadcom Inc. Reduce -1.0% 0.80% −0.03
J Jacobs Solutions Inc. Reduce -9.1% 0.07% −0.02
LMT Lockheed Martin Corp. Reduce -15.1% 0.07% −0.02
NPO Enpro Inc. Reduce -15.3% 0.06% −0.02
ALL Allstate Corp. Reduce -9.3% 0.09% −0.02
SNOW Snowflake Inc. Reduce -7.2% 0.10% −0.02
XLI SS Industrial Select Sector Reduce -8.5% 0.11% −0.02
HON Honeywell International Inc. Reduce -0.4% 0.10% −0.02
SPTM SS SPDR P S&P 1500 Comp ETF Reduce -2.0% 0.23% −0.02
MCD McDonald's Corp. Reduce -2.2% 0.17% −0.02
XLB SS Materials Select Sector Reduce -8.7% 0.05% −0.01
TXN Texas Instruments Inc. Reduce -2.8% 0.05% −0.01
STZ Constellation Brands Inc. Class A Reduce -3.9% 0.08% −0.01
ADBE Adobe Inc. Reduce -2.6% 0.06% −0.01
NEE Nextera Energy Inc. Reduce -1.1% 0.23% −0.01
AOK iShares Core 30/70 Conservat Reduce -0.1% 0.05% −0.00
C Citigroup Inc. Reduce -7.8% 0.08% −0.00
DHR Danaher Corp. Reduce -2.1% 0.06% +0.00
AMGN Amgen Inc. Reduce -0.7% 0.07% +0.00
AMD Advanced Micro Devices Reduce -2.8% 0.08% +0.01
GOOGL Alphabet Inc. Class A Reduce -0.1% 0.47% +0.08

Portfolio Buys Q3 2025 → Q4 2025
AGG iShares Core U.S. Aggregate Add +13.5% 13.81% +0.63
CGHM Cap Group Muni High-Income Add +123.4% 1.00% +0.52
JPST JPMorgan Ultra-Short Income Add +408.8% 0.54% +0.43
IEF iShares 7-10 Year Treasury B New 0.35% +0.35
XLU St Sr Utl SL SE SPDR ETF-Usd New 0.35% +0.35
FLMI Franklin Dynamic Municipal B Add +25.0% 1.48% +0.21
SCHP Schwab U.S. Tips ETF Add +13.0% 6.75% +0.19
VYMI Vanguard Int High DVD YLD Inc. Add +7.2% 3.48% +0.18
VCRM Vanguard Core Tax-Ex Bond New 0.11% +0.11
LLY Eli Lilly & Co. Add +2.7% 0.34% +0.09
FLHY Franklin High Yield Corporat Add +10.9% 3.27% +0.08
LHX L3HARRIS Technologies Inc. New 0.07% +0.07
GOOG Alphabet Inc. Class C Add +8.0% 0.23% +0.05
EQWL Invesco S&P 100 Equal Weight Add +6.0% 3.94% +0.05
MU Micron Technology Inc. Add +0.6% 0.13% +0.05
FDVV Fidelity High Dividend ETF Add +7.3% 3.37% +0.04
MRK Merck & Co. Inc. Add +0.5% 0.25% +0.04
AOA iShares Core 80/20 Aggressiv Add +18.3% 0.29% +0.03
FLBL Franklin Senior Loan ETF Add +11.5% 3.12% +0.02
AAPL Apple Inc. Add +3.0% 1.28% +0.02
EVYM Eaton Vance High Income Muni Add +13.0% 0.42% +0.02
AMAT Applied Materials Inc. Add +14.9% 0.09% +0.02
RTX RTX Corp. Add +2.9% 0.49% +0.02
CRM Salesforce Inc. Add +7.2% 0.19% +0.02
WFC Wells Fargo & Co. Add +6.2% 0.20% +0.02
CAT Caterpillar Inc. Add +13.5% 0.08% +0.02
ISRG Intuitive Surgical Inc. Add +3.9% 0.09% +0.02
JNJ Johnson & Johnson Add +1.6% 0.27% +0.01
CSCO Cisco Systems Inc. Add +1.7% 0.20% +0.01
GEV GE Vernova Inc. Add +10.5% 0.09% +0.01
PM Philip Morris International Add +14.3% 0.14% +0.01
JEPI JPMorgan Equity Premium Inco Add +7.8% 3.29% +0.00
WMT Walmart Inc. Add +0.9% 0.34% +0.00
ACN Accenture PLC Class A Add +1.4% 0.13% +0.00
BAC Bank of America Corp. Add +2.2% 0.23% +0.00
GE General Electric Add +5.9% 0.23% +0.00
PAYX Paychex Inc. Add +21.8% 0.05% −0.00
BKNG Booking Holdings Inc. Add +8.4% 0.19% −0.00
XOM Exxon Mobil Corp. Add +0.9% 0.42% −0.00
V Visa Inc. Class A Add +4.8% 0.39% −0.00
META Meta Platforms Inc. Class A Add +19.5% 0.33% −0.00
QCOM Qualcomm Inc. Add +3.8% 0.16% −0.00
KO The Coca-Cola Co. Add +1.2% 0.17% −0.00
PLTR Palantir Technologies Inc. Class A Add +9.1% 0.13% −0.00
PEP Pepsico Inc. Add +3.1% 0.15% −0.00
AMZN Amazon.com Inc. Add +1.3% 0.46% −0.01
VZ Verizon Communications Inc. Add +10.5% 0.14% −0.01
IBM Intl Business Machines Corp. Add +1.0% 0.46% −0.01
DIS The Walt Disney Co. Add +3.2% 0.17% −0.01
CG The Carlyle Group Inc. Add +2.7% 0.08% −0.01

Options Activity Q3 2025 → Q4 2025
NPO Enpro Inc. put New 1,100 $14K

Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 122$484.3MAGG, VTI, VT, SCHP, FLHY
Q1 2026 115$443.1MAGG, VTI, VT, SCHP, FLHY
Q4 2025 113$437.6MVTI, AGG, VT, SCHP, EQWL
Q3 2025 112$405.6MVTI, AGG, VT, SCHP, EQWL
Q2 2025 109$380.6MVTI, AGG, VT, SCHP, EQWL
Q1 2025 108$346.4MVTI, AGG, VT, FLBL, FLHY
Q4 2024 106$345.8MVTI, AGG, VT, FLHY, VWO
Q3 2024 108$336.8MVTI, AGG, VT, FLHY, VWO
Q2 2024 105$306.5MVTI, AGG, VT, FLHY, VWO
Q1 2024 107$288.0MVTI, AGG, VT, FLHY, EQWL