Prentice Wealth Management LLC
In its 13F for Q2 2026 (holdings as of June 30, 2026, filed July 15, 2026), Prentice Wealth Management LLC reported 122 stock positions worth $484.3 million. Its top holding was iShares Core U.S. Aggregate (AGG) at 13.9% of the portfolio, followed by VG Morningstar TS MKT ETF-US (VTI, 9.6%) and Vanguard Tot World STK ETF (VT, 9.2%). Compared with Q1 2026, it opened 7 new positions, added to 52 and reduced 57. The biggest buy was VG Morningstar TS MKT ETF-US (VTI, shares +2%) and the biggest sale JPMorgan High Yield Municpl (JMHI, shares −21%).
- Most Recent 13F
- Q2 2026
- Location
- Rochester, NY
- CIK
- 0001864229
- Portfolio Value
- $484.3M (Q2 2026)
- SEC Filing
- 0001941040-26-000416 ↗ filed Jul 15, 2026
Holdings Value
Holdings 122 stocks · $484.3M
| AGG iShares Core U.S. Aggregate | 13.94% | 682,200 | $67.5M | Add +4.7% |
| VTI VG Morningstar TS MKT ETF-US | 9.57% | 125,259 | $46.4M | Add +1.9% |
| VT Vanguard Tot World STK ETF | 9.16% | 282,712 | $44.4M | Add +0.0% |
| SCHP Schwab U.S. Tips ETF | 5.86% | 1,071,634 | $28.4M | Add +4.2% |
| FLHY Franklin High Yield Corporat | 5.40% | 1,077,190 | $26.2M | Add +6.6% |
| EQWL Invesco S&P 100 Equal Weight | 3.80% | 142,645 | $18.4M | Add +2.7% |
| XLRE SS Real Estate Select Sector | 3.54% | 389,903 | $17.2M | Add +2.4% |
| FLBL Franklin Senior Loan ETF | 3.06% | 646,864 | $14.8M | Add +10.8% |
| FDVV Fidelity High Dividend ETF | 3.03% | 243,752 | $14.7M | Add +3.0% |
| JEPI JPMorgan Equity Premium Inco | 2.93% | 251,390 | $14.2M | Add +4.0% |
| VYMI Vanguard Int High DVD YLD Inc. | 2.92% | 144,123 | $14.2M | Add +3.3% |
| DBMF Imgp Dbi MFT STR ETF-Usd Inc. | 2.87% | 453,578 | $13.9M | Add +4.1% |
| VIG Vanguard Dividend Apprec ETF | 2.23% | 45,662 | $10.8M | Reduce -1.9% |
| DVYE iShares Emerging Markets Div | 1.78% | 268,158 | $8.6M | Add +4.8% |
| FLMI Franklin Dynamic Municipal B | 1.72% | 330,459 | $8.3M | Add +14.3% |
| CGHM Cap Group Muni High-Income | 1.43% | 267,660 | $6.9M | Add +29.0% |
| FTMH FR Muni High Yield ETF | 1.29% | 524,311 | $6.2M | Add +8.2% |
| AAPL Apple Inc. | 1.22% | 20,405 | $5.9M | Add +2.2% |
| SHYM iShares Short Duration High | 1.15% | 247,048 | $5.5M | Add +14.2% |
| GS Goldman Sachs Group Inc. | 1.04% | 4,968 | $5.0M | Reduce -0.6% |
| JMHI JPMorgan High Yield Municpl | 0.90% | 86,116 | $4.4M | Reduce -20.5% |
| SCHM Schwab US Mid Cap ETF | 0.81% | 106,234 | $3.9M | Reduce -2.1% |
| USSG Xtrackers MSCI USA Sele Eqty | 0.79% | 55,076 | $3.8M | Reduce -9.6% |
| AVGO Broadcom Inc. | 0.78% | 10,046 | $3.8M | Add +0.2% |
| MSFT Microsoft Corp. | 0.76% | 9,837 | $3.7M | Add +5.2% |
| NVDA Nvidia Corp. | 0.68% | 16,561 | $3.3M | Add +1.0% |
| VWO Vanguard Ftse Emerging Marke | 0.66% | 53,756 | $3.2M | Reduce -6.4% |
| JPM JPMorgan Chase & Co. | 0.63% | 9,298 | $3.0M | Add +1.2% |
| HYMB SS SPDR N Ice HY Muni ETF | 0.55% | 105,502 | $2.7M | Reduce -15.6% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.47% | 4,587 | $2.3M | Add +0.3% |
| GOOGL Alphabet Inc. Class A | 0.47% | 6,358 | $2.3M | Reduce -0.7% |
| JMUB JPMorgan Municipal ETF | 0.46% | 43,601 | $2.2M | Reduce -15.8% |
| RTX RTX Corp. | 0.44% | 11,262 | $2.1M | Reduce -0.3% |
| AMZN Amazon.com Inc. | 0.44% | 8,925 | $2.1M | Add +4.7% |
| AOR iShares Core 60/40 Balanced | 0.41% | 28,524 | $2.0M | Add +5.9% |
| XOM Exxon Mobil Corp. | 0.39% | 13,857 | $1.9M | Reduce -2.3% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.38% | 41,018 | $1.9M | Add +13.9% |
| IEF iShares 7-10 Year Treasury B | 0.38% | 19,286 | $1.8M | Add +19.6% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.37% | 6,417 | $1.8M | Reduce -6.7% |
| EVYM Eaton Vance High Income Muni | 0.35% | 33,060 | $1.7M | Reduce -7.1% |
| V Visa Inc. Class A | 0.35% | 4,890 | $1.7M | Add +2.8% |
| ABBV Abbvie Inc. | 0.34% | 6,526 | $1.6M | Reduce -1.0% |
| LLY Eli Lilly & Co. | 0.34% | 1,364 | $1.6M | Reduce -0.4% |
| JNJ Johnson & Johnson | 0.29% | 5,449 | $1.4M | Reduce -2.0% |
| WMT Walmart Inc. | 0.27% | 11,479 | $1.3M | Add +0.2% |
| CSCO Cisco Systems Inc. | 0.27% | 11,042 | $1.3M | Reduce -3.5% |
| MRK Merck & Co. Inc. | 0.27% | 10,076 | $1.3M | Reduce -0.6% |
| META Meta Platforms Inc. Class A | 0.26% | 2,260 | $1.3M | Add +3.5% |
| AMP Ameriprise Financial Inc. | 0.25% | 2,684 | $1.2M | Reduce -0.6% |
| GE General Electric filed as GE AEROSPACE | 0.25% | 3,285 | $1.2M | Reduce -0.4% |
| AOA iShares Core 80/20 Aggressiv | 0.25% | 12,559 | $1.2M | Add +4.9% |
| UNH Unitedhealth Group Inc. | 0.25% | 2,906 | $1.2M | Reduce -0.7% |
| GOOG Alphabet Inc. Class C | 0.24% | 3,308 | $1.2M | Add +3.3% |
| COST Costco Wholesale Corp. | 0.24% | 1,242 | $1.2M | Add +2.0% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 0.24% | 12,710 | $1.2M | Reduce -3.3% |
| MA Mastercard Inc. Class A | 0.23% | 2,131 | $1.1M | Reduce -0.1% |
| NEE Nextera Energy Inc. | 0.22% | 11,980 | $1.1M | Add +1.2% |
| AMD Advanced Micro Devices | 0.21% | 1,786 | $1.0M | Add +14.6% |
| BAC Bank of America Corp. | 0.21% | 18,198 | $1.0M | Reduce -0.4% |
| HD Home Depot Inc. | 0.18% | 2,509 | $885K | Add +5.3% |
| KO The Coca-Cola Co. | 0.17% | 10,340 | $840K | Reduce -1.3% |
| PG The Procter & Gamble Co. | 0.17% | 5,570 | $817K | Add +2.5% |
| BX Blackstone Inc. | 0.16% | 6,787 | $799K | Add +8.5% |
| ORCL Oracle Corp. | 0.16% | 5,224 | $766K | Reduce -1.8% |
| WFC Wells Fargo & Co. | 0.16% | 9,259 | $765K | Reduce -0.4% |
| LIN Linde PLC | 0.15% | 1,434 | $744K | Reduce -4.0% |
| CVX Chevron Corp. | 0.15% | 4,474 | $742K | Reduce -0.9% |
| QCOM Qualcomm Inc. | 0.15% | 3,930 | $726K | Reduce -2.1% |
| TSLA Tesla Inc. | 0.15% | 1,682 | $707K | Reduce -0.2% |
| BKNG Booking Holdings Inc. | 0.14% | 3,906 | $696K | Add +0.8% |
| MU Micron Technology Inc. | 0.14% | 584 | $674K | Reduce -46.2% |
| PM Philip Morris International | 0.14% | 3,722 | $673K | Reduce -0.6% |
| AMAT Applied Materials Inc. | 0.14% | 911 | $659K | Reduce -36.3% |
| MCD McDonald's Corp. | 0.13% | 2,391 | $646K | Reduce -2.2% |
| GEV GE Vernova Inc. | 0.13% | 550 | $646K | Reduce -7.9% |
| PEP Pepsico Inc. | 0.13% | 4,591 | $622K | Reduce -2.0% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.13% | 6,413 | $617K | Reduce -2.2% |
| VZ Verizon Communications Inc. | 0.12% | 14,288 | $605K | Reduce -1.5% |
| CAT Caterpillar Inc. | 0.12% | 542 | $577K | Reduce -11.7% |
| VCRM Vanguard Core Tax-Ex Bond | 0.11% | 7,195 | $550K | Add +2.1% |
| XLI SS Industrial Select Sector | 0.11% | 2,940 | $545K | Reduce -2.0% |
| CRM Salesforce Inc. | 0.11% | 3,299 | $517K | Add +0.8% |
| VRT Vertiv Holdings Co. Class A | 0.11% | 1,524 | $510K | Add +8.9% |
| SNOW Snowflake Inc. | 0.10% | 1,977 | $503K | Add +1.4% |
| MTB M & T Bank Corp. filed as M & T BK CORP | 0.10% | 2,045 | $487K | No change |
| ABT Abbott Laboratories | 0.10% | 5,314 | $482K | Reduce -0.4% |
| IVV iShares Core S&P 500 ETF | 0.10% | 633 | $474K | Reduce -1.1% |
| NFLX Netflix Inc. | 0.09% | 6,189 | $442K | Reduce -0.6% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.09% | 586 | $438K | New |
| VOO Vanguard S&P 500 ETF | 0.09% | 619 | $425K | No change |
| PLTR Palantir Technologies Inc. Class A | 0.09% | 3,564 | $416K | Add +5.2% |
| ALL Allstate Corp. | 0.09% | 1,747 | $416K | Reduce -1.3% |
| T AT&T Inc. | 0.08% | 19,419 | $402K | Reduce -0.5% |
| KLAC KLA Corp. | 0.08% | 1,280 | $386K | New |
| C Citigroup Inc. | 0.08% | 2,639 | $369K | No change |
| STZ Constellation Brands Inc. Class A | 0.07% | 2,581 | $359K | Add +1.3% |
| LHX L3HARRIS Technologies Inc. | 0.07% | 1,189 | $345K | Add +5.9% |
| MRVL Marvell Technology Inc. | 0.07% | 1,156 | $344K | New |
| TXN Texas Instruments Inc. | 0.07% | 1,102 | $328K | No change |
| LMT Lockheed Martin Corp. | 0.07% | 627 | $319K | No change |
Options reported separately and not counted above: GS puts ($86K), AAPL puts ($21K), NPO puts ($14K), NVDA puts ($10K).
Portfolio Sells Q1 2026 → Q2 2026
| JMHI JPMorgan High Yield Municpl | Reduce -20.5% | 0.90% | −0.32 |
| XOM Exxon Mobil Corp. | Reduce -2.3% | 0.39% | −0.15 |
| HYMB SS SPDR N Ice HY Muni ETF | Reduce -15.6% | 0.55% | −0.15 |
| JMUB JPMorgan Municipal ETF | Reduce -15.8% | 0.46% | −0.13 |
| HON Honeywell International Inc. | Reduce -0.1% | 0.05% | −0.06 |
| CVX Chevron Corp. | Reduce -0.9% | 0.15% | −0.06 |
| EVYM Eaton Vance High Income Muni | Reduce -7.1% | 0.35% | −0.05 |
| RTX RTX Corp. | Reduce -0.3% | 0.44% | −0.05 |
| T AT&T Inc. | Reduce -0.5% | 0.08% | −0.04 |
| NFLX Netflix Inc. | Reduce -0.6% | 0.09% | −0.04 |
| ACN Accenture PLC Class A | Reduce -1.3% | 0.05% | −0.04 |
| VZ Verizon Communications Inc. | Reduce -1.5% | 0.12% | −0.04 |
| MCD McDonald's Corp. | Reduce -2.2% | 0.13% | −0.04 |
| VWO Vanguard Ftse Emerging Marke | Reduce -6.4% | 0.66% | −0.04 |
| PEP Pepsico Inc. | Reduce -2.0% | 0.13% | −0.04 |
| USSG Xtrackers MSCI USA Sele Eqty | Reduce -9.6% | 0.79% | −0.03 |
| VIG Vanguard Dividend Apprec ETF | Reduce -1.9% | 2.23% | −0.03 |
| PAYX Paychex Inc. | Reduce -36.2% | 0.04% | −0.03 |
| ABT Abbott Laboratories | Reduce -0.4% | 0.10% | −0.02 |
| JNJ Johnson & Johnson | Reduce -2.0% | 0.29% | −0.02 |
| ORCL Oracle Corp. | Reduce -1.8% | 0.16% | −0.02 |
| ISRG Intuitive Surgical Inc. | Reduce -0.7% | 0.06% | −0.02 |
| AMP Ameriprise Financial Inc. | Reduce -0.6% | 0.25% | −0.02 |
| JPST JPMorgan Ultra-Short Income | Reduce -18.5% | 0.05% | −0.02 |
| DIS The Walt Disney Co. | Reduce -2.2% | 0.13% | −0.02 |
| MA Mastercard Inc. Class A | Reduce -0.1% | 0.23% | −0.01 |
| LIN Linde PLC | Reduce -4.0% | 0.15% | −0.01 |
| LOW Lowe's Cos Inc. | Reduce -1.9% | 0.06% | −0.01 |
| WFC Wells Fargo & Co. | Reduce -0.4% | 0.16% | −0.01 |
| MRK Merck & Co. Inc. | Reduce -0.6% | 0.27% | −0.01 |
| NOW ServiceNow Inc. | Reduce -0.1% | 0.04% | −0.01 |
| KO The Coca-Cola Co. | Reduce -1.3% | 0.17% | −0.01 |
| J Jacobs Solutions Inc. | Reduce -1.3% | 0.05% | −0.01 |
| NPO Enpro Inc. | Reduce -33.0% | 0.06% | −0.01 |
| XLB SS Materials Select Sector | Reduce -2.3% | 0.05% | −0.00 |
| MDLZ Mondelez International Inc. Class A | Reduce -1.0% | 0.04% | −0.00 |
| IBM Intl Business Machines Corp. | Reduce -6.7% | 0.37% | −0.00 |
| PM Philip Morris International | Reduce -0.6% | 0.14% | −0.00 |
| XLI SS Industrial Select Sector | Reduce -2.0% | 0.11% | +0.00 |
| ALL Allstate Corp. | Reduce -1.3% | 0.09% | +0.00 |
| IVV iShares Core S&P 500 ETF | Reduce -1.1% | 0.10% | +0.00 |
| SPTM SS SPDR P S&P 1500 Comp ETF | Reduce -3.3% | 0.24% | +0.00 |
| TSLA Tesla Inc. | Reduce -0.2% | 0.15% | +0.00 |
| BAC Bank of America Corp. | Reduce -0.4% | 0.21% | +0.01 |
| ABBV Abbvie Inc. | Reduce -1.0% | 0.34% | +0.02 |
| GEV GE Vernova Inc. | Reduce -7.9% | 0.13% | +0.02 |
| CAT Caterpillar Inc. | Reduce -11.7% | 0.12% | +0.02 |
| AMAT Applied Materials Inc. | Reduce -36.3% | 0.14% | +0.03 |
| QCOM Qualcomm Inc. | Reduce -2.1% | 0.15% | +0.03 |
| GE General Electric | Reduce -0.4% | 0.25% | +0.04 |
Portfolio Buys Q1 2026 → Q2 2026
| VTI VG Morningstar TS MKT ETF-US | Add +1.9% | 9.57% | +0.67 |
| VT Vanguard Tot World STK ETF | Add +0.0% | 9.16% | +0.34 |
| CGHM Cap Group Muni High-Income | Add +29.0% | 1.43% | +0.24 |
| EQWL Invesco S&P 100 Equal Weight | Add +2.7% | 3.80% | +0.19 |
| AMD Advanced Micro Devices | Add +14.6% | 0.21% | +0.14 |
| FLMI Franklin Dynamic Municipal B | Add +14.3% | 1.72% | +0.10 |
| SPY SS SPDR S&P 500 ETF Trust-US | New | 0.09% | +0.09 |
| FDVV Fidelity High Dividend ETF | Add +3.0% | 3.03% | +0.09 |
| AVGO Broadcom Inc. | Add +0.2% | 0.78% | +0.08 |
| KLAC KLA Corp. | New | 0.08% | +0.08 |
| AAPL Apple Inc. | Add +2.2% | 1.22% | +0.08 |
| MRVL Marvell Technology Inc. | New | 0.07% | +0.07 |
| SHYM iShares Short Duration High | Add +14.2% | 1.15% | +0.07 |
| INTC Intel Corp. | New | 0.06% | +0.06 |
| CRDO Credo Technology Group Holdi | New | 0.05% | +0.05 |
| ZS Zscaler Inc. | New | 0.05% | +0.05 |
| ADI Analog Devices Inc. | New | 0.04% | +0.04 |
| NVDA Nvidia Corp. | Add +1.0% | 0.68% | +0.04 |
| AMZN Amazon.com Inc. | Add +4.7% | 0.44% | +0.04 |
| SNOW Snowflake Inc. | Add +1.4% | 0.10% | +0.04 |
| XLRE SS Real Estate Select Sector | Add +2.4% | 3.54% | +0.04 |
| GOOG Alphabet Inc. Class C | Add +3.3% | 0.24% | +0.03 |
| FLBL Franklin Senior Loan ETF | Add +10.8% | 3.06% | +0.03 |
| IEF iShares 7-10 Year Treasury B | Add +19.6% | 0.38% | +0.03 |
| VRT Vertiv Holdings Co. Class A | Add +8.9% | 0.11% | +0.03 |
| FTMH FR Muni High Yield ETF | Add +8.2% | 1.29% | +0.02 |
| V Visa Inc. Class A | Add +2.8% | 0.35% | +0.02 |
| JPM JPMorgan Chase & Co. | Add +1.2% | 0.63% | +0.02 |
| AOR iShares Core 60/40 Balanced | Add +5.9% | 0.41% | +0.02 |
| AOA iShares Core 80/20 Aggressiv | Add +4.9% | 0.25% | +0.01 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Add +13.9% | 0.38% | +0.01 |
| HD Home Depot Inc. | Add +5.3% | 0.18% | +0.01 |
| SHW The Sherwin-Williams Co. | Add +9.2% | 0.06% | +0.00 |
| BX Blackstone Inc. | Add +8.5% | 0.16% | +0.00 |
| AOK iShares Core 30/70 Conservat | Add +2.9% | 0.05% | −0.00 |
| BLK BlackRock Inc. | Add +4.5% | 0.06% | −0.00 |
| DHR Danaher Corp. | Add +1.3% | 0.05% | −0.00 |
| BKNG Booking Holdings Inc. | Add +0.8% | 0.14% | −0.00 |
| VCRM Vanguard Core Tax-Ex Bond | Add +2.1% | 0.11% | −0.01 |
| PG The Procter & Gamble Co. | Add +2.5% | 0.17% | −0.01 |
| STZ Constellation Brands Inc. Class A | Add +1.3% | 0.07% | −0.01 |
| CG The Carlyle Group Inc. | Add +0.5% | 0.05% | −0.01 |
| LHX L3HARRIS Technologies Inc. | Add +5.9% | 0.07% | −0.02 |
| META Meta Platforms Inc. Class A | Add +3.5% | 0.26% | −0.02 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +0.3% | 0.47% | −0.02 |
| MSFT Microsoft Corp. | Add +5.2% | 0.76% | −0.02 |
| PLTR Palantir Technologies Inc. Class A | Add +5.2% | 0.09% | −0.03 |
| NEE Nextera Energy Inc. | Add +1.2% | 0.22% | −0.03 |
| CRM Salesforce Inc. | Add +0.8% | 0.11% | −0.03 |
| COST Costco Wholesale Corp. | Add +2.0% | 0.24% | −0.03 |
Options Activity Q1 2026 → Q2 2026
| GS Goldman Sachs Group Inc. | put | New | 2,000 | $86K |
| AAPL Apple Inc. | put | New | 1,700 | $21K |
| NPO Enpro Inc. | put | Reduce -27.3% | 800 | $14K |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 122 | $484.3M | AGG, VTI, VT, SCHP, FLHY |
| Q1 2026 | 115 | $443.1M | AGG, VTI, VT, SCHP, FLHY |
| Q4 2025 | 113 | $437.6M | VTI, AGG, VT, SCHP, EQWL |
| Q3 2025 | 112 | $405.6M | VTI, AGG, VT, SCHP, EQWL |
| Q2 2025 | 109 | $380.6M | VTI, AGG, VT, SCHP, EQWL |
| Q1 2025 | 108 | $346.4M | VTI, AGG, VT, FLBL, FLHY |
| Q4 2024 | 106 | $345.8M | VTI, AGG, VT, FLHY, VWO |
| Q3 2024 | 108 | $336.8M | VTI, AGG, VT, FLHY, VWO |
| Q2 2024 | 105 | $306.5M | VTI, AGG, VT, FLHY, VWO |
| Q1 2024 | 107 | $288.0M | VTI, AGG, VT, FLHY, EQWL |