Prentice Wealth Management LLC
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 31, 2025), Prentice Wealth Management LLC reported 109 stock positions worth $380.6 million. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 16.4% of the portfolio, followed by iShares Core U.S. Aggregate (AGG, 13.0%) and Vanguard Tot World STK ETF (VT, 8.9%). Compared with Q1 2025, it opened 9 new positions, sold out of 8, added to 29 and reduced 66. The biggest buy was Schwab U.S. Tips ETF (SCHP, shares +179%) and the biggest sale Vanguard Ftse Emerging Marke (VWO, shares −81%).
- Most Recent 13F
- Q2 2026
- Location
- Rochester, NY
- CIK
- 0001864229
- Portfolio Value
- $380.6M (Q2 2025)
- SEC Filing
- 0001941040-25-000382 ↗ filed Jul 31, 2025
Holdings Value
Holdings 109 stocks · $380.6M
| VTI VG Morningstar TS MKT ETF-US | 16.44% | 205,908 | $62.6M | Add +4.6% |
| AGG iShares Core U.S. Aggregate | 12.97% | 497,468 | $49.3M | Add +31.7% |
| VT Vanguard Tot World STK ETF | 8.94% | 264,860 | $34.0M | Reduce -0.1% |
| SCHP Schwab U.S. Tips ETF | 6.51% | 928,865 | $24.8M | Add +179.0% |
| EQWL Invesco S&P 100 Equal Weight | 3.90% | 135,020 | $14.8M | Add +8.4% |
| JEPI JPMorgan Equity Premium Inco | 3.40% | 227,399 | $12.9M | Add +43.6% |
| FLBL Franklin Senior Loan ETF | 3.39% | 532,052 | $12.9M | Reduce -31.0% |
| FLHY Franklin High Yield Corporat | 3.30% | 515,084 | $12.5M | Reduce -32.3% |
| FDVV Fidelity High Dividend ETF | 3.26% | 238,266 | $12.4M | Add +8.1% |
| VYMI Vanguard Int High DVD YLD Inc. | 3.24% | 154,096 | $12.3M | Reduce -0.8% |
| VIG Vanguard Dividend Apprec ETF | 2.42% | 44,949 | $9.2M | Reduce -3.5% |
| SHYM iShares Short Duration High | 1.86% | 317,137 | $7.1M | Add +2.6% |
| JMHI JPMorgan High Yield Municpl | 1.60% | 122,166 | $6.1M | Add +8.5% |
| HYMB SS SPDR N Ice HY Muni ETF | 1.51% | 231,501 | $5.7M | Reduce -9.9% |
| USSG Xtrackers MSCI USA Sele Eqty | 1.36% | 90,851 | $5.2M | Add +15.8% |
| MSFT Microsoft Corp. | 1.25% | 9,595 | $4.8M | Reduce -3.2% |
| JMUB JPMorgan Municipal ETF | 1.20% | 92,293 | $4.6M | Add +4.7% |
| FLMI Franklin Dynamic Municipal B | 1.19% | 186,349 | $4.5M | Add +45.0% |
| AAPL Apple Inc. | 1.07% | 19,836 | $4.1M | Reduce -0.3% |
| GS Goldman Sachs Group Inc. | 0.87% | 4,691 | $3.3M | Add +2.8% |
| AVGO Broadcom Inc. | 0.78% | 10,762 | $3.0M | Reduce -4.6% |
| VWO Vanguard Ftse Emerging Marke | 0.76% | 58,095 | $2.9M | Reduce -81.0% |
| SCHM Schwab US Mid Cap ETF | 0.74% | 100,812 | $2.8M | Add +2.5% |
| XLRE SS Real Estate Select Sector | 0.72% | 66,051 | $2.7M | Reduce -2.2% |
| JPM JPMorgan Chase & Co. | 0.71% | 9,314 | $2.7M | Reduce -3.6% |
| NVDA Nvidia Corp. | 0.62% | 15,007 | $2.4M | Reduce -2.9% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.55% | 4,288 | $2.1M | Reduce -1.7% |
| AMZN Amazon.com Inc. | 0.51% | 8,865 | $1.9M | Reduce -2.4% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.46% | 5,886 | $1.7M | Add +16.6% |
| AMP Ameriprise Financial Inc. | 0.43% | 3,085 | $1.6M | Reduce -4.4% |
| V Visa Inc. Class A | 0.43% | 4,618 | $1.6M | Reduce -9.2% |
| AOR iShares Core 60/40 Balanced | 0.42% | 26,094 | $1.6M | Reduce -0.9% |
| XOM Exxon Mobil Corp. | 0.42% | 14,686 | $1.6M | Reduce -1.6% |
| COST Costco Wholesale Corp. | 0.41% | 1,557 | $1.5M | Reduce -1.3% |
| RTX RTX Corp. | 0.40% | 10,374 | $1.5M | Add +3.2% |
| MA Mastercard Inc. Class A | 0.37% | 2,515 | $1.4M | Reduce -4.5% |
| WMT Walmart Inc. | 0.35% | 13,719 | $1.3M | Reduce -3.4% |
| JNK SS SPDR BB High Yield Bond | 0.34% | 13,473 | $1.3M | New |
| META Meta Platforms Inc. Class A | 0.34% | 1,758 | $1.3M | Reduce -1.1% |
| ORCL Oracle Corp. | 0.32% | 5,626 | $1.2M | Reduce -6.5% |
| GOOGL Alphabet Inc. Class A | 0.30% | 6,490 | $1.1M | Reduce -2.1% |
| ABBV Abbvie Inc. | 0.30% | 6,129 | $1.1M | Reduce -1.8% |
| NEE Nextera Energy Inc. | 0.30% | 16,231 | $1.1M | Reduce -12.3% |
| LLY Eli Lilly & Co. | 0.25% | 1,230 | $959K | No change |
| SPTM SS SPDR P S&P 1500 Comp ETF | 0.24% | 12,252 | $918K | No change |
| NFLX Netflix Inc. | 0.24% | 681 | $912K | Reduce -12.8% |
| AOA iShares Core 80/20 Aggressiv | 0.24% | 10,931 | $912K | Add +1.6% |
| JNJ Johnson & Johnson | 0.23% | 5,658 | $864K | Reduce -0.8% |
| BX Blackstone Inc. | 0.23% | 5,767 | $863K | Reduce -0.8% |
| GE General Electric filed as GE AEROSPACE | 0.23% | 3,336 | $859K | Add +25.2% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.22% | 18,088 | $856K | Reduce -2.8% |
| CSCO Cisco Systems Inc. | 0.22% | 11,970 | $830K | Reduce -5.5% |
| UNH Unitedhealth Group Inc. | 0.22% | 2,630 | $820K | Add +4.9% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.21% | 6,409 | $795K | Reduce -1.3% |
| EVYM Eaton Vance High Income Muni | 0.20% | 15,535 | $753K | New |
| MRK Merck & Co. Inc. | 0.20% | 9,410 | $745K | Add +4.7% |
| HD Home Depot Inc. | 0.20% | 2,025 | $742K | Add +0.6% |
| CRM Salesforce Inc. | 0.19% | 2,698 | $736K | Add +2.0% |
| KO The Coca-Cola Co. | 0.19% | 10,331 | $731K | Reduce -2.4% |
| WFC Wells Fargo & Co. | 0.19% | 9,042 | $724K | Reduce -5.7% |
| ABT Abbott Laboratories | 0.19% | 5,326 | $724K | Reduce -4.7% |
| PG The Procter & Gamble Co. | 0.19% | 4,531 | $722K | Add +1.1% |
| MCD McDonald's Corp. | 0.18% | 2,408 | $704K | Reduce -2.4% |
| LIN Linde PLC | 0.18% | 1,452 | $681K | Reduce -3.0% |
| INTU Intuit Inc. | 0.17% | 815 | $642K | Reduce -0.6% |
| TSLA Tesla Inc. | 0.17% | 2,012 | $639K | Reduce -3.9% |
| VZ Verizon Communications Inc. | 0.16% | 14,100 | $610K | Reduce -1.6% |
| XLI SS Industrial Select Sector | 0.16% | 4,100 | $605K | Reduce -3.8% |
| BKNG Booking Holdings Inc. | 0.16% | 102 | $591K | Add +18.6% |
| SNOW Snowflake Inc. | 0.15% | 2,472 | $553K | Reduce -2.1% |
| CVX Chevron Corp. | 0.14% | 3,846 | $551K | Add +2.8% |
| PEP Pepsico Inc. | 0.14% | 4,157 | $549K | Add +4.6% |
| ACN Accenture PLC Class A | 0.14% | 1,828 | $546K | Reduce -0.1% |
| QCOM Qualcomm Inc. | 0.14% | 3,409 | $543K | Add +7.2% |
| HON Honeywell International Inc. | 0.14% | 2,292 | $534K | Reduce -2.7% |
| GOOG Alphabet Inc. Class C | 0.14% | 2,905 | $515K | No change |
| ADBE Adobe Inc. | 0.13% | 1,303 | $504K | Reduce -19.8% |
| ALL Allstate Corp. | 0.13% | 2,468 | $497K | Reduce -3.0% |
| TXN Texas Instruments Inc. | 0.13% | 2,381 | $494K | Reduce -21.9% |
| STZ Constellation Brands Inc. Class A | 0.13% | 2,987 | $486K | Reduce -3.9% |
| TOST Toast Inc. Class A | 0.12% | 10,645 | $471K | New |
| DHR Danaher Corp. | 0.12% | 2,382 | $471K | Reduce -19.0% |
| LMT Lockheed Martin Corp. | 0.12% | 948 | $439K | Reduce -4.0% |
| AMD Advanced Micro Devices | 0.11% | 3,062 | $434K | Reduce -32.7% |
| JPST JPMorgan Ultra-Short Income | 0.11% | 8,541 | $433K | Add +115.0% |
| ZS Zscaler Inc. | 0.11% | 1,331 | $418K | Reduce -1.3% |
| CGHM Cap Group Muni High-Income | 0.11% | 16,686 | $411K | New |
| AMGN Amgen Inc. | 0.11% | 1,439 | $402K | Reduce -21.4% |
| MTB M & T Bank Corp. filed as M & T BK CORP | 0.10% | 2,045 | $397K | No change |
| MU Micron Technology Inc. | 0.10% | 3,111 | $383K | Reduce -1.6% |
| CAT Caterpillar Inc. | 0.10% | 987 | $383K | Reduce -23.6% |
| J Jacobs Solutions Inc. | 0.10% | 2,832 | $372K | Reduce -4.4% |
| IVV iShares Core S&P 500 ETF | 0.10% | 584 | $363K | Reduce -1.7% |
| PM Philip Morris International | 0.09% | 1,969 | $359K | Add +30.7% |
| VOO Vanguard S&P 500 ETF | 0.09% | 589 | $335K | Add +19.2% |
| TMO Thermo Fisher Scientific Inc. | 0.09% | 823 | $334K | Reduce -22.4% |
| C Citigroup Inc. | 0.08% | 3,613 | $308K | Reduce -3.1% |
| LOW Lowe's Cos Inc. | 0.08% | 1,378 | $306K | No change |
| T AT&T Inc. | 0.08% | 10,502 | $304K | New |
| CG The Carlyle Group Inc. | 0.08% | 5,616 | $289K | Reduce -3.5% |
Portfolio Sells Q1 2025 → Q2 2025
| VWO Vanguard Ftse Emerging Marke | Reduce -81.0% | 0.76% | −3.24 |
| FLBL Franklin Senior Loan ETF | Reduce -31.0% | 3.39% | −1.97 |
| FLHY Franklin High Yield Corporat | Reduce -32.3% | 3.30% | −1.94 |
| HYMB SS SPDR N Ice HY Muni ETF | Reduce -9.9% | 1.51% | −0.36 |
| IEF iShares 7-10 Year Treasury B | Sold out | 0.00% | −0.24 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Sold out | 0.00% | −0.24 |
| AAPL Apple Inc. | Reduce -0.3% | 1.07% | −0.21 |
| VIG Vanguard Dividend Apprec ETF | Reduce -3.5% | 2.42% | −0.19 |
| SRLN SS Blackstone Sr Loan ETF | Sold out | 0.00% | −0.14 |
| SPIP SS SPDR P Tips ETF | Sold out | 0.00% | −0.13 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -1.7% | 0.55% | −0.12 |
| DIAL Columbia Divers Fix Inc. ETF | Sold out | 0.00% | −0.10 |
| XLRE SS Real Estate Select Sector | Reduce -2.2% | 0.72% | −0.10 |
| XOM Exxon Mobil Corp. | Reduce -1.6% | 0.42% | −0.10 |
| V Visa Inc. Class A | Reduce -9.2% | 0.43% | −0.08 |
| AOK iShares Core 30/70 Conservat | Sold out | 0.00% | −0.08 |
| NEE Nextera Energy Inc. | Reduce -12.3% | 0.30% | −0.08 |
| ABBV Abbvie Inc. | Reduce -1.8% | 0.30% | −0.08 |
| JPIE JPMorgan Income ETF | Sold out | 0.00% | −0.07 |
| BEN Franklin Templeton Inc. | Sold out | 0.00% | −0.07 |
| TMO Thermo Fisher Scientific Inc. | Reduce -22.4% | 0.09% | −0.06 |
| VYMI Vanguard Int High DVD YLD Inc. | Reduce -0.8% | 3.24% | −0.06 |
| AMGN Amgen Inc. | Reduce -21.4% | 0.11% | −0.06 |
| PFE Pfizer Inc. | Reduce -35.9% | 0.07% | −0.06 |
| DHR Danaher Corp. | Reduce -19.0% | 0.12% | −0.05 |
| ADBE Adobe Inc. | Reduce -19.8% | 0.13% | −0.05 |
| JNJ Johnson & Johnson | Reduce -0.8% | 0.23% | −0.05 |
| MA Mastercard Inc. Class A | Reduce -4.5% | 0.37% | −0.05 |
| MCD McDonald's Corp. | Reduce -2.4% | 0.18% | −0.04 |
| STZ Constellation Brands Inc. Class A | Reduce -3.9% | 0.13% | −0.04 |
| TXN Texas Instruments Inc. | Reduce -21.9% | 0.13% | −0.03 |
| VZ Verizon Communications Inc. | Reduce -1.6% | 0.16% | −0.03 |
| KO The Coca-Cola Co. | Reduce -2.4% | 0.19% | −0.03 |
| COST Costco Wholesale Corp. | Reduce -1.3% | 0.41% | −0.03 |
| ABT Abbott Laboratories | Reduce -4.7% | 0.19% | −0.02 |
| CAT Caterpillar Inc. | Reduce -23.6% | 0.10% | −0.02 |
| LIN Linde PLC | Reduce -3.0% | 0.18% | −0.02 |
| ALL Allstate Corp. | Reduce -3.0% | 0.13% | −0.02 |
| ACN Accenture PLC Class A | Reduce -0.1% | 0.14% | −0.02 |
| AMD Advanced Micro Devices | Reduce -32.7% | 0.11% | −0.02 |
| AMP Ameriprise Financial Inc. | Reduce -4.4% | 0.43% | −0.02 |
| AOR iShares Core 60/40 Balanced | Reduce -0.9% | 0.42% | −0.02 |
| LMT Lockheed Martin Corp. | Reduce -4.0% | 0.12% | −0.01 |
| MDLZ Mondelez International Inc. Class A | Reduce -3.0% | 0.07% | −0.01 |
| SHW The Sherwin-Williams Co. | Reduce -1.9% | 0.07% | −0.01 |
| XLB SS Materials Select Sector | Reduce -3.7% | 0.07% | −0.01 |
| WFC Wells Fargo & Co. | Reduce -5.7% | 0.19% | −0.01 |
| BX Blackstone Inc. | Reduce -0.8% | 0.23% | −0.01 |
| CSCO Cisco Systems Inc. | Reduce -5.5% | 0.22% | −0.01 |
| WMT Walmart Inc. | Reduce -3.4% | 0.35% | −0.01 |
Portfolio Buys Q1 2025 → Q2 2025
| SCHP Schwab U.S. Tips ETF | Add +179.0% | 6.51% | +3.93 |
| AGG iShares Core U.S. Aggregate | Add +31.7% | 12.97% | +2.18 |
| VTI VG Morningstar TS MKT ETF-US | Add +4.6% | 16.44% | +0.83 |
| JEPI JPMorgan Equity Premium Inco | Add +43.6% | 3.40% | +0.78 |
| JNK SS SPDR BB High Yield Bond | New | 0.34% | +0.34 |
| FLMI Franklin Dynamic Municipal B | Add +45.0% | 1.19% | +0.28 |
| USSG Xtrackers MSCI USA Sele Eqty | Add +15.8% | 1.36% | +0.22 |
| EVYM Eaton Vance High Income Muni | New | 0.20% | +0.20 |
| EQWL Invesco S&P 100 Equal Weight | Add +8.4% | 3.90% | +0.20 |
| GS Goldman Sachs Group Inc. | Add +2.8% | 0.87% | +0.15 |
| TOST Toast Inc. Class A | New | 0.12% | +0.12 |
| CGHM Cap Group Muni High-Income | New | 0.11% | +0.11 |
| FDVV Fidelity High Dividend ETF | Add +8.1% | 3.26% | +0.10 |
| IBM Intl Business Machines Corp. | Add +16.6% | 0.46% | +0.09 |
| T AT&T Inc. | New | 0.08% | +0.08 |
| GE General Electric | Add +25.2% | 0.23% | +0.07 |
| GEV GE Vernova Inc. | New | 0.06% | +0.06 |
| AMAT Applied Materials Inc. | New | 0.06% | +0.06 |
| JPST JPMorgan Ultra-Short Income | Add +115.0% | 0.11% | +0.06 |
| ICVT iShares Convertible Bond ETF | New | 0.06% | +0.06 |
| BALL Ball Corp. | New | 0.05% | +0.05 |
| BKNG Booking Holdings Inc. | Add +18.6% | 0.16% | +0.04 |
| PM Philip Morris International | Add +30.7% | 0.09% | +0.03 |
| VOO Vanguard S&P 500 ETF | Add +19.2% | 0.09% | +0.01 |
| RTX RTX Corp. | Add +3.2% | 0.40% | +0.01 |
| AOA iShares Core 80/20 Aggressiv | Add +1.6% | 0.24% | +0.00 |
| QCOM Qualcomm Inc. | Add +7.2% | 0.14% | +0.00 |
| SCHM Schwab US Mid Cap ETF | Add +2.5% | 0.74% | −0.00 |
| CRM Salesforce Inc. | Add +2.0% | 0.19% | −0.01 |
| HD Home Depot Inc. | Add +0.6% | 0.20% | −0.02 |
| PEP Pepsico Inc. | Add +4.6% | 0.14% | −0.03 |
| PG The Procter & Gamble Co. | Add +1.1% | 0.19% | −0.03 |
| CVX Chevron Corp. | Add +2.8% | 0.14% | −0.04 |
| MRK Merck & Co. Inc. | Add +4.7% | 0.20% | −0.04 |
| JMHI JPMorgan High Yield Municpl | Add +8.5% | 1.60% | −0.04 |
| JMUB JPMorgan Municipal ETF | Add +4.7% | 1.20% | −0.07 |
| SHYM iShares Short Duration High | Add +2.6% | 1.86% | −0.16 |
| UNH Unitedhealth Group Inc. | Add +4.9% | 0.22% | −0.16 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 122 | $484.3M | AGG, VTI, VT, SCHP, FLHY |
| Q1 2026 | 115 | $443.1M | AGG, VTI, VT, SCHP, FLHY |
| Q4 2025 | 113 | $437.6M | VTI, AGG, VT, SCHP, EQWL |
| Q3 2025 | 112 | $405.6M | VTI, AGG, VT, SCHP, EQWL |
| Q2 2025 | 109 | $380.6M | VTI, AGG, VT, SCHP, EQWL |
| Q1 2025 | 108 | $346.4M | VTI, AGG, VT, FLBL, FLHY |
| Q4 2024 | 106 | $345.8M | VTI, AGG, VT, FLHY, VWO |
| Q3 2024 | 108 | $336.8M | VTI, AGG, VT, FLHY, VWO |
| Q2 2024 | 105 | $306.5M | VTI, AGG, VT, FLHY, VWO |
| Q1 2024 | 107 | $288.0M | VTI, AGG, VT, FLHY, EQWL |