Prentice Wealth Management LLC
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed October 9, 2025), Prentice Wealth Management LLC reported 112 stock positions worth $405.6 million. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 16.6% of the portfolio, followed by iShares Core U.S. Aggregate (AGG, 13.2%) and Vanguard Tot World STK ETF (VT, 9.1%). Compared with Q2 2025, it opened 7 new positions, sold out of 4, added to 54 and reduced 49. The biggest buy was Cap Group Muni High-Income (CGHM, shares +360%) and the biggest sale Xtrackers MSCI USA Sele Eqty (USSG, shares −27%).
- Most Recent 13F
- Q2 2026
- Location
- Rochester, NY
- CIK
- 0001864229
- Portfolio Value
- $405.6M (Q3 2025)
- SEC Filing
- 0001941040-25-000535 ↗ filed Oct 9, 2025
Holdings Value
Holdings 112 stocks · $405.6M
| VTI VG Morningstar TS MKT ETF-US | 16.64% | 205,699 | $67.5M | Reduce -0.1% |
| AGG iShares Core U.S. Aggregate | 13.18% | 533,312 | $53.5M | Add +7.2% |
| VT Vanguard Tot World STK ETF | 9.06% | 266,808 | $36.8M | Add +0.7% |
| SCHP Schwab U.S. Tips ETF | 6.56% | 986,929 | $26.6M | Add +6.3% |
| EQWL Invesco S&P 100 Equal Weight | 3.89% | 137,744 | $15.8M | Add +2.0% |
| FDVV Fidelity High Dividend ETF | 3.33% | 242,623 | $13.5M | Add +1.8% |
| VYMI Vanguard Int High DVD YLD Inc. | 3.29% | 157,820 | $13.4M | Add +2.4% |
| JEPI JPMorgan Equity Premium Inco | 3.28% | 233,215 | $13.3M | Add +2.6% |
| FLHY Franklin High Yield Corporat | 3.19% | 528,119 | $13.0M | Add +2.5% |
| FLBL Franklin Senior Loan ETF | 3.09% | 522,495 | $12.6M | Reduce -1.8% |
| VIG Vanguard Dividend Apprec ETF | 2.40% | 45,045 | $9.7M | Add +0.2% |
| SHYM iShares Short Duration High | 1.68% | 305,477 | $6.8M | Reduce -3.7% |
| JMHI JPMorgan High Yield Municpl | 1.52% | 122,283 | $6.2M | Add +0.1% |
| HYMB SS SPDR N Ice HY Muni ETF | 1.33% | 216,163 | $5.4M | Reduce -6.6% |
| FLMI Franklin Dynamic Municipal B | 1.27% | 208,084 | $5.2M | Add +11.7% |
| AAPL Apple Inc. | 1.26% | 20,046 | $5.1M | Add +1.1% |
| MSFT Microsoft Corp. | 1.20% | 9,413 | $4.9M | Reduce -1.9% |
| USSG Xtrackers MSCI USA Sele Eqty | 1.00% | 66,009 | $4.0M | Reduce -27.3% |
| GS Goldman Sachs Group Inc. | 0.98% | 5,002 | $4.0M | Add +6.6% |
| JMUB JPMorgan Municipal ETF | 0.98% | 78,604 | $4.0M | Reduce -14.8% |
| AVGO Broadcom Inc. | 0.83% | 10,187 | $3.4M | Reduce -5.3% |
| SCHM Schwab US Mid Cap ETF | 0.78% | 107,122 | $3.2M | Add +6.3% |
| VWO Vanguard Ftse Emerging Marke | 0.78% | 58,167 | $3.2M | Add +0.1% |
| XLRE SS Real Estate Select Sector | 0.71% | 68,069 | $2.9M | Add +3.1% |
| JPM JPMorgan Chase & Co. | 0.70% | 8,996 | $2.8M | Reduce -3.4% |
| NVDA Nvidia Corp. | 0.68% | 14,784 | $2.8M | Reduce -1.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.54% | 4,392 | $2.2M | Add +2.4% |
| CGHM Cap Group Muni High-Income | 0.48% | 76,751 | $1.9M | Add +360.0% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.47% | 6,796 | $1.9M | Add +15.5% |
| AMZN Amazon.com Inc. | 0.47% | 8,626 | $1.9M | Reduce -2.7% |
| RTX RTX Corp. | 0.46% | 11,248 | $1.9M | Add +8.4% |
| AOR iShares Core 60/40 Balanced | 0.42% | 26,471 | $1.7M | Add +1.4% |
| XOM Exxon Mobil Corp. | 0.42% | 14,960 | $1.7M | Add +1.9% |
| EVYM Eaton Vance High Income Muni | 0.40% | 32,845 | $1.6M | Add +111.4% |
| GOOGL Alphabet Inc. Class A | 0.39% | 6,584 | $1.6M | Add +1.4% |
| V Visa Inc. Class A | 0.39% | 4,668 | $1.6M | Add +1.1% |
| ABBV Abbvie Inc. | 0.37% | 6,408 | $1.5M | Add +4.5% |
| COST Costco Wholesale Corp. | 0.36% | 1,598 | $1.5M | Add +2.6% |
| ORCL Oracle Corp. | 0.36% | 5,202 | $1.5M | Reduce -7.5% |
| JNK SS SPDR BB High Yield Bond | 0.36% | 14,874 | $1.5M | Add +10.4% |
| MA Mastercard Inc. Class A | 0.35% | 2,498 | $1.4M | Reduce -0.7% |
| AMP Ameriprise Financial Inc. | 0.35% | 2,882 | $1.4M | Reduce -6.6% |
| WMT Walmart Inc. | 0.34% | 13,234 | $1.4M | Reduce -3.5% |
| META Meta Platforms Inc. Class A | 0.33% | 1,818 | $1.3M | Add +3.4% |
| AOA iShares Core 80/20 Aggressiv | 0.26% | 12,089 | $1.1M | Add +10.6% |
| JNJ Johnson & Johnson | 0.26% | 5,629 | $1.0M | Reduce -0.5% |
| LLY Eli Lilly & Co. | 0.25% | 1,352 | $1.0M | Add +9.9% |
| BX Blackstone Inc. | 0.25% | 5,897 | $1.0M | Add +2.3% |
| UNH Unitedhealth Group Inc. | 0.25% | 2,880 | $994K | Add +9.5% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 0.24% | 12,188 | $983K | Reduce -0.5% |
| GE General Electric filed as GE AEROSPACE | 0.23% | 3,127 | $941K | Reduce -6.3% |
| NEE Nextera Energy Inc. | 0.23% | 12,459 | $941K | Reduce -23.2% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.23% | 17,935 | $925K | Reduce -0.8% |
| HD Home Depot Inc. | 0.21% | 2,137 | $866K | Add +5.5% |
| MRK Merck & Co. Inc. | 0.21% | 10,301 | $865K | Add +9.5% |
| CSCO Cisco Systems Inc. | 0.19% | 11,400 | $780K | Reduce -4.8% |
| PG The Procter & Gamble Co. | 0.19% | 5,035 | $774K | Add +11.1% |
| BKNG Booking Holdings Inc. | 0.19% | 142 | $767K | Add +39.2% |
| MCD McDonald's Corp. | 0.19% | 2,516 | $765K | Add +4.5% |
| TSLA Tesla Inc. | 0.18% | 1,678 | $746K | Reduce -16.6% |
| WFC Wells Fargo & Co. | 0.18% | 8,824 | $740K | Reduce -2.4% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.18% | 6,312 | $723K | Reduce -1.5% |
| GOOG Alphabet Inc. Class C | 0.18% | 2,965 | $722K | Add +2.1% |
| CRM Salesforce Inc. | 0.18% | 3,000 | $711K | Add +11.2% |
| CVX Chevron Corp. | 0.17% | 4,510 | $700K | Add +17.3% |
| NFLX Netflix Inc. | 0.17% | 583 | $699K | Reduce -14.4% |
| KO The Coca-Cola Co. | 0.17% | 10,522 | $698K | Add +1.9% |
| ABT Abbott Laboratories | 0.17% | 5,199 | $696K | Reduce -2.4% |
| LIN Linde PLC | 0.17% | 1,462 | $694K | Add +0.7% |
| PEP Pepsico Inc. | 0.16% | 4,557 | $640K | Add +9.6% |
| QCOM Qualcomm Inc. | 0.16% | 3,825 | $636K | Add +12.2% |
| VZ Verizon Communications Inc. | 0.15% | 14,066 | $618K | Reduce -0.2% |
| INTU Intuit Inc. | 0.14% | 828 | $565K | Add +1.6% |
| PLTR Palantir Technologies Inc. Class A | 0.14% | 3,013 | $550K | New |
| XLI SS Industrial Select Sector | 0.13% | 3,521 | $543K | Reduce -14.1% |
| T AT&T Inc. | 0.13% | 19,004 | $537K | Add +81.0% |
| PM Philip Morris International | 0.13% | 3,258 | $528K | Add +65.5% |
| ACN Accenture PLC Class A | 0.12% | 2,036 | $502K | Add +11.4% |
| SNOW Snowflake Inc. | 0.12% | 2,211 | $499K | Reduce -10.6% |
| HON Honeywell International Inc. | 0.12% | 2,278 | $480K | Reduce -0.6% |
| JPST JPMorgan Ultra-Short Income | 0.12% | 9,238 | $469K | Add +8.2% |
| ALL Allstate Corp. | 0.11% | 2,130 | $457K | Reduce -13.7% |
| IVV iShares Core S&P 500 ETF | 0.11% | 640 | $428K | Add +9.6% |
| MTB M & T Bank Corp. filed as M & T BK CORP | 0.10% | 2,045 | $404K | No change |
| ZS Zscaler Inc. | 0.09% | 1,278 | $383K | Reduce -4.0% |
| VOO Vanguard S&P 500 ETF | 0.09% | 609 | $373K | Add +3.4% |
| STZ Constellation Brands Inc. Class A | 0.09% | 2,761 | $372K | Reduce -7.6% |
| J Jacobs Solutions Inc. | 0.09% | 2,454 | $368K | Reduce -13.3% |
| LMT Lockheed Martin Corp. | 0.09% | 728 | $363K | Reduce -23.2% |
| CG The Carlyle Group Inc. | 0.09% | 5,673 | $356K | Add +1.0% |
| LOW Lowe's Cos Inc. | 0.08% | 1,368 | $344K | Reduce -0.7% |
| MU Micron Technology Inc. | 0.08% | 2,003 | $335K | Reduce -35.6% |
| NPO Enpro Inc. | 0.08% | 1,480 | $334K | New |
| GEV GE Vernova Inc. | 0.08% | 543 | $334K | Add +17.5% |
| NOW ServiceNow Inc. | 0.08% | 356 | $328K | New |
| C Citigroup Inc. | 0.08% | 3,115 | $316K | Reduce -13.8% |
| ISRG Intuitive Surgical Inc. | 0.08% | 695 | $311K | New |
| BLK BlackRock Inc. | 0.08% | 266 | $310K | Reduce -1.1% |
| AMD Advanced Micro Devices | 0.07% | 1,638 | $265K | Reduce -46.5% |
| CAT Caterpillar Inc. | 0.07% | 554 | $264K | Reduce -43.9% |
Portfolio Sells Q2 2025 → Q3 2025
| USSG Xtrackers MSCI USA Sele Eqty | Reduce -27.3% | 1.00% | −0.36 |
| FLBL Franklin Senior Loan ETF | Reduce -1.8% | 3.09% | −0.29 |
| JMUB JPMorgan Municipal ETF | Reduce -14.8% | 0.98% | −0.23 |
| HYMB SS SPDR N Ice HY Muni ETF | Reduce -6.6% | 1.33% | −0.18 |
| SHYM iShares Short Duration High | Reduce -3.7% | 1.68% | −0.18 |
| TOST Toast Inc. Class A | Sold out | 0.00% | −0.12 |
| AMP Ameriprise Financial Inc. | Reduce -6.6% | 0.35% | −0.08 |
| TXN Texas Instruments Inc. | Reduce -49.3% | 0.05% | −0.08 |
| PFE Pfizer Inc. | Sold out | 0.00% | −0.07 |
| ADBE Adobe Inc. | Reduce -44.9% | 0.06% | −0.07 |
| NFLX Netflix Inc. | Reduce -14.4% | 0.17% | −0.07 |
| NEE Nextera Energy Inc. | Reduce -23.2% | 0.23% | −0.06 |
| DHR Danaher Corp. | Reduce -47.9% | 0.06% | −0.06 |
| ICVT iShares Convertible Bond ETF | Sold out | 0.00% | −0.06 |
| BALL Ball Corp. | Sold out | 0.00% | −0.05 |
| MSFT Microsoft Corp. | Reduce -1.9% | 1.20% | −0.05 |
| AMD Advanced Micro Devices | Reduce -46.5% | 0.07% | −0.05 |
| AMGN Amgen Inc. | Reduce -38.7% | 0.06% | −0.04 |
| AMZN Amazon.com Inc. | Reduce -2.7% | 0.47% | −0.04 |
| STZ Constellation Brands Inc. Class A | Reduce -7.6% | 0.09% | −0.04 |
| CAT Caterpillar Inc. | Reduce -43.9% | 0.07% | −0.04 |
| TMO Thermo Fisher Scientific Inc. | Reduce -43.4% | 0.06% | −0.03 |
| DIS The Walt Disney Co. | Reduce -1.5% | 0.18% | −0.03 |
| CSCO Cisco Systems Inc. | Reduce -4.8% | 0.19% | −0.03 |
| LMT Lockheed Martin Corp. | Reduce -23.2% | 0.09% | −0.03 |
| XLI SS Industrial Select Sector | Reduce -14.1% | 0.13% | −0.03 |
| SNOW Snowflake Inc. | Reduce -10.6% | 0.12% | −0.02 |
| HON Honeywell International Inc. | Reduce -0.6% | 0.12% | −0.02 |
| MA Mastercard Inc. Class A | Reduce -0.7% | 0.35% | −0.02 |
| ABT Abbott Laboratories | Reduce -2.4% | 0.17% | −0.02 |
| MU Micron Technology Inc. | Reduce -35.6% | 0.08% | −0.02 |
| ALL Allstate Corp. | Reduce -13.7% | 0.11% | −0.02 |
| WMT Walmart Inc. | Reduce -3.5% | 0.34% | −0.02 |
| ZS Zscaler Inc. | Reduce -4.0% | 0.09% | −0.02 |
| XLB SS Materials Select Sector | Reduce -14.1% | 0.06% | −0.01 |
| MDLZ Mondelez International Inc. Class A | Reduce -1.4% | 0.06% | −0.01 |
| JPM JPMorgan Chase & Co. | Reduce -3.4% | 0.70% | −0.01 |
| SHW The Sherwin-Williams Co. | Reduce -6.4% | 0.06% | −0.01 |
| WFC Wells Fargo & Co. | Reduce -2.4% | 0.18% | −0.01 |
| VZ Verizon Communications Inc. | Reduce -0.2% | 0.15% | −0.01 |
| J Jacobs Solutions Inc. | Reduce -13.3% | 0.09% | −0.01 |
| C Citigroup Inc. | Reduce -13.8% | 0.08% | −0.00 |
| SPTM SS SPDR P S&P 1500 Comp ETF | Reduce -0.5% | 0.24% | +0.00 |
| BLK BlackRock Inc. | Reduce -1.1% | 0.08% | +0.00 |
| BAC Bank of America Corp. | Reduce -0.8% | 0.23% | +0.00 |
| LOW Lowe's Cos Inc. | Reduce -0.7% | 0.08% | +0.00 |
| GE General Electric | Reduce -6.3% | 0.23% | +0.01 |
| TSLA Tesla Inc. | Reduce -16.6% | 0.18% | +0.02 |
| JNJ Johnson & Johnson | Reduce -0.5% | 0.26% | +0.03 |
| ORCL Oracle Corp. | Reduce -7.5% | 0.36% | +0.04 |
Portfolio Buys Q2 2025 → Q3 2025
| CGHM Cap Group Muni High-Income | Add +360.0% | 0.48% | +0.37 |
| AGG iShares Core U.S. Aggregate | Add +7.2% | 13.18% | +0.22 |
| EVYM Eaton Vance High Income Muni | Add +111.4% | 0.40% | +0.20 |
| AAPL Apple Inc. | Add +1.1% | 1.26% | +0.19 |
| PLTR Palantir Technologies Inc. Class A | New | 0.14% | +0.14 |
| VT Vanguard Tot World STK ETF | Add +0.7% | 9.06% | +0.12 |
| GS Goldman Sachs Group Inc. | Add +6.6% | 0.98% | +0.11 |
| GOOGL Alphabet Inc. Class A | Add +1.4% | 0.39% | +0.09 |
| FLMI Franklin Dynamic Municipal B | Add +11.7% | 1.27% | +0.08 |
| NPO Enpro Inc. | New | 0.08% | +0.08 |
| NOW ServiceNow Inc. | New | 0.08% | +0.08 |
| ISRG Intuitive Surgical Inc. | New | 0.08% | +0.08 |
| FDVV Fidelity High Dividend ETF | Add +1.8% | 3.33% | +0.08 |
| ABBV Abbvie Inc. | Add +4.5% | 0.37% | +0.07 |
| RTX RTX Corp. | Add +8.4% | 0.46% | +0.07 |
| T AT&T Inc. | Add +81.0% | 0.13% | +0.05 |
| VRT Vertiv Holdings Co. Class A | New | 0.05% | +0.05 |
| VYMI Vanguard Int High DVD YLD Inc. | Add +2.4% | 3.29% | +0.05 |
| PAYX Paychex Inc. | New | 0.05% | +0.05 |
| AOK iShares Core 30/70 Conservat | New | 0.05% | +0.05 |
| SCHP Schwab U.S. Tips ETF | Add +6.3% | 6.56% | +0.05 |
| GOOG Alphabet Inc. Class C | Add +2.1% | 0.18% | +0.04 |
| SCHM Schwab US Mid Cap ETF | Add +6.3% | 0.78% | +0.04 |
| PM Philip Morris International | Add +65.5% | 0.13% | +0.04 |
| BKNG Booking Holdings Inc. | Add +39.2% | 0.19% | +0.03 |
| UNH Unitedhealth Group Inc. | Add +9.5% | 0.25% | +0.03 |
| CVX Chevron Corp. | Add +17.3% | 0.17% | +0.03 |
| AOA iShares Core 80/20 Aggressiv | Add +10.6% | 0.26% | +0.02 |
| VWO Vanguard Ftse Emerging Marke | Add +0.1% | 0.78% | +0.02 |
| BX Blackstone Inc. | Add +2.3% | 0.25% | +0.02 |
| HD Home Depot Inc. | Add +5.5% | 0.21% | +0.02 |
| GEV GE Vernova Inc. | Add +17.5% | 0.08% | +0.02 |
| MRK Merck & Co. Inc. | Add +9.5% | 0.21% | +0.02 |
| IBM Intl Business Machines Corp. | Add +15.5% | 0.47% | +0.02 |
| JNK SS SPDR BB High Yield Bond | Add +10.4% | 0.36% | +0.01 |
| QCOM Qualcomm Inc. | Add +12.2% | 0.16% | +0.01 |
| PEP Pepsico Inc. | Add +9.6% | 0.16% | +0.01 |
| CG The Carlyle Group Inc. | Add +1.0% | 0.09% | +0.01 |
| IVV iShares Core S&P 500 ETF | Add +9.6% | 0.11% | +0.01 |
| VOO Vanguard S&P 500 ETF | Add +3.4% | 0.09% | +0.00 |
| MCD McDonald's Corp. | Add +4.5% | 0.19% | +0.00 |
| LLY Eli Lilly & Co. | Add +9.9% | 0.25% | +0.00 |
| JPST JPMorgan Ultra-Short Income | Add +8.2% | 0.12% | +0.00 |
| PG The Procter & Gamble Co. | Add +11.1% | 0.19% | +0.00 |
| XOM Exxon Mobil Corp. | Add +1.9% | 0.42% | −0.00 |
| AOR iShares Core 60/40 Balanced | Add +1.4% | 0.42% | −0.00 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +2.4% | 0.54% | −0.00 |
| EQWL Invesco S&P 100 Equal Weight | Add +2.0% | 3.89% | −0.01 |
| LIN Linde PLC | Add +0.7% | 0.17% | −0.01 |
| META Meta Platforms Inc. Class A | Add +3.4% | 0.33% | −0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 122 | $484.3M | AGG, VTI, VT, SCHP, FLHY |
| Q1 2026 | 115 | $443.1M | AGG, VTI, VT, SCHP, FLHY |
| Q4 2025 | 113 | $437.6M | VTI, AGG, VT, SCHP, EQWL |
| Q3 2025 | 112 | $405.6M | VTI, AGG, VT, SCHP, EQWL |
| Q2 2025 | 109 | $380.6M | VTI, AGG, VT, SCHP, EQWL |
| Q1 2025 | 108 | $346.4M | VTI, AGG, VT, FLBL, FLHY |
| Q4 2024 | 106 | $345.8M | VTI, AGG, VT, FLHY, VWO |
| Q3 2024 | 108 | $336.8M | VTI, AGG, VT, FLHY, VWO |
| Q2 2024 | 105 | $306.5M | VTI, AGG, VT, FLHY, VWO |
| Q1 2024 | 107 | $288.0M | VTI, AGG, VT, FLHY, EQWL |