Prentice Wealth Management LLC
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed July 11, 2024), Prentice Wealth Management LLC reported 105 stock positions worth $306.5 million. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 17.6% of the portfolio, followed by iShares Core U.S. Aggregate (AGG, 10.1%) and Vanguard Tot World STK ETF (VT, 9.2%). Compared with Q1 2024, it sold out of 2, added to 51 and reduced 47. The biggest buy was JPMorgan Income ETF (JPIE, shares +3286%) and the biggest sale JPMorgan Equity Premium Inco (JEPI, shares −91%).
- Most Recent 13F
- Q2 2026
- Location
- Rochester, NY
- CIK
- 0001864229
- Portfolio Value
- $306.5M (Q2 2024)
- SEC Filing
- 0001941040-24-000276 ↗ filed Jul 11, 2024
Holdings Value
Holdings 105 stocks · $306.5M
| VTI VG Morningstar TS MKT ETF-US | 17.57% | 201,298 | $53.8M | Add +1.1% |
| AGG iShares Core U.S. Aggregate | 10.10% | 318,999 | $31.0M | Add +8.9% |
| VT Vanguard Tot World STK ETF | 9.15% | 249,112 | $28.1M | Add +3.0% |
| FLHY Franklin High Yield Corporat | 5.29% | 683,204 | $16.2M | Add +9.9% |
| VWO Vanguard Ftse Emerging Marke | 3.96% | 277,399 | $12.1M | Add +6.9% |
| EQWL Invesco S&P 100 Equal Weight | 3.74% | 121,421 | $11.5M | Add +2.8% |
| VYM Vanguard High DVD Yield ETF | 3.22% | 83,089 | $9.9M | Add +5.1% |
| VYMI Vanguard Int High DVD YLD Inc. | 3.12% | 139,323 | $9.5M | Add +5.3% |
| VIG Vanguard Dividend Apprec ETF | 3.05% | 51,136 | $9.3M | Reduce -1.3% |
| DIAL Columbia Divers Fix Inc. ETF | 2.89% | 502,801 | $8.9M | Add +13.7% |
| SRLN SS Blackstone Sr Loan ETF | 2.64% | 193,669 | $8.1M | Add +10.2% |
| SPIP SS SPDR P Tips ETF | 2.63% | 316,661 | $8.0M | Add +14.2% |
| JPIE JPMorgan Income ETF | 2.60% | 175,070 | $8.0M | Add +3286.3% |
| SHYM iShares Short Duration High | 1.67% | 226,182 | $5.1M | Add +32.8% |
| HYMB SS SPDR N Ice HY Muni ETF | 1.58% | 190,530 | $4.8M | Add +62.7% |
| MSFT Microsoft Corp. | 1.55% | 10,633 | $4.8M | Add +0.4% |
| USSG Xtrackers MSCI USA Sele Eqty | 1.23% | 73,865 | $3.8M | Reduce -1.0% |
| JMHI JPMorgan High Yield Municpl | 1.16% | 71,630 | $3.6M | Add +52.0% |
| AAPL Apple Inc. | 0.81% | 11,849 | $2.5M | Reduce -20.2% |
| XLRE SS Real Estate Select Sector | 0.77% | 61,331 | $2.4M | Add +3.7% |
| JMUB JPMorgan Municipal ETF | 0.75% | 45,690 | $2.3M | Add +121.8% |
| GS Goldman Sachs Group Inc. | 0.73% | 4,968 | $2.2M | Reduce -0.7% |
| NVDA Nvidia Corp. | 0.71% | 17,675 | $2.2M | Reduce -10.2% |
| JPM JPMorgan Chase & Co. | 0.69% | 10,527 | $2.1M | Reduce -1.1% |
| AMZN Amazon.com Inc. | 0.61% | 9,726 | $1.9M | Reduce -1.3% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.59% | 4,445 | $1.8M | Add +0.5% |
| SCHM Schwab US Mid Cap ETF | 0.59% | 23,150 | $1.8M | Add +8.1% |
| XOM Exxon Mobil Corp. | 0.57% | 15,288 | $1.8M | Reduce -3.8% |
| AMP Ameriprise Financial Inc. | 0.51% | 3,670 | $1.6M | Reduce -1.1% |
| COST Costco Wholesale Corp. | 0.49% | 1,767 | $1.5M | Reduce -0.2% |
| RTX RTX Corp. | 0.44% | 13,368 | $1.3M | Reduce -1.8% |
| V Visa Inc. Class A | 0.42% | 4,942 | $1.3M | Add +1.1% |
| NEE Nextera Energy Inc. | 0.41% | 17,811 | $1.3M | Reduce -0.6% |
| UNH Unitedhealth Group Inc. | 0.41% | 2,465 | $1.3M | Add +0.1% |
| LLY Eli Lilly & Co. | 0.40% | 1,369 | $1.2M | Reduce -4.9% |
| GOOGL Alphabet Inc. Class A | 0.40% | 6,743 | $1.2M | Reduce -0.1% |
| MA Mastercard Inc. Class A | 0.40% | 2,759 | $1.2M | Add +0.7% |
| AVGO Broadcom Inc. | 0.37% | 710 | $1.1M | Add +17.6% |
| MRK Merck & Co. Inc. | 0.36% | 8,874 | $1.1M | Reduce -0.1% |
| WMT Walmart Inc. | 0.35% | 15,851 | $1.1M | Add +0.7% |
| ABBV Abbvie Inc. | 0.34% | 6,092 | $1.0M | Add +0.5% |
| STZ Constellation Brands Inc. Class A | 0.30% | 3,553 | $914K | Reduce -1.3% |
| META Meta Platforms Inc. Class A | 0.29% | 1,787 | $901K | Reduce -0.6% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 0.29% | 13,556 | $899K | Reduce -1.5% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.28% | 4,993 | $864K | No change |
| ADBE Adobe Inc. | 0.27% | 1,477 | $821K | Add +2.1% |
| ORCL Oracle Corp. | 0.27% | 5,761 | $813K | Add +3.5% |
| BX Blackstone Inc. | 0.26% | 6,545 | $810K | Reduce -2.0% |
| GBNY Generations Bancorp NY Inc. | 0.25% | 75,293 | $772K | Add +0.1% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.25% | 11,294 | $770K | No change |
| IEF iShares 7-10 Year Treasury B | 0.24% | 7,975 | $747K | No change |
| JNJ Johnson & Johnson | 0.24% | 5,021 | $734K | Add +0.2% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.23% | 18,073 | $719K | Reduce -0.8% |
| PG The Procter & Gamble Co. | 0.22% | 4,059 | $669K | Add +1.6% |
| AMD Advanced Micro Devices | 0.21% | 4,060 | $659K | Add +3.1% |
| HD Home Depot Inc. | 0.21% | 1,883 | $648K | Reduce -1.3% |
| DHR Danaher Corp. | 0.21% | 2,545 | $636K | Add +1.4% |
| CRM Salesforce Inc. | 0.21% | 2,469 | $635K | Add +2.2% |
| JEPI JPMorgan Equity Premium Inco | 0.21% | 11,140 | $631K | Reduce -91.5% |
| XLI SS Industrial Select Sector | 0.20% | 5,094 | $621K | Reduce -1.2% |
| LIN Linde PLC | 0.19% | 1,344 | $590K | Add +2.1% |
| KO The Coca-Cola Co. | 0.19% | 9,240 | $588K | Add +2.3% |
| PEP Pepsico Inc. | 0.19% | 3,547 | $585K | Add +0.2% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.19% | 5,730 | $569K | Reduce -1.5% |
| WFC Wells Fargo & Co. | 0.18% | 9,426 | $560K | Add +2.0% |
| NFLX Netflix Inc. | 0.18% | 824 | $556K | Reduce -8.7% |
| HON Honeywell International Inc. | 0.17% | 2,493 | $532K | Reduce -1.6% |
| CMCSA Comcast Corp. Class A | 0.17% | 13,562 | $531K | Reduce -2.6% |
| GOOG Alphabet Inc. Class C | 0.17% | 2,865 | $526K | No change |
| CSCO Cisco Systems Inc. | 0.17% | 11,026 | $524K | Add +0.6% |
| MCD McDonald's Corp. | 0.17% | 2,050 | $522K | Add +2.6% |
| TXN Texas Instruments Inc. | 0.17% | 2,651 | $516K | Add +2.1% |
| VZ Verizon Communications Inc. | 0.17% | 12,320 | $508K | Add +2.5% |
| CVS CVS Health Corp. | 0.17% | 8,598 | $508K | Reduce -21.6% |
| TMO Thermo Fisher Scientific Inc. | 0.16% | 913 | $505K | Add +2.1% |
| J Jacobs Solutions Inc. | 0.16% | 3,577 | $500K | Reduce -1.2% |
| ABT Abbott Laboratories | 0.16% | 4,756 | $494K | Add +1.0% |
| ALL Allstate Corp. | 0.16% | 3,070 | $490K | Reduce -1.4% |
| LMT Lockheed Martin Corp. | 0.16% | 1,041 | $486K | Reduce -1.2% |
| CVX Chevron Corp. | 0.16% | 3,108 | $486K | Reduce -0.5% |
| ACN Accenture PLC Class A | 0.15% | 1,565 | $475K | Add +3.0% |
| TSLA Tesla Inc. | 0.13% | 2,022 | $400K | Add +4.5% |
| IVV iShares Core S&P 500 ETF | 0.13% | 714 | $391K | Reduce -5.8% |
| MU Micron Technology Inc. | 0.13% | 2,960 | $389K | Add +4.3% |
| PM Philip Morris International | 0.12% | 3,719 | $377K | Reduce -4.0% |
| PFE Pfizer Inc. | 0.12% | 13,189 | $369K | Add +0.3% |
| JPST JPMorgan Ultra-Short Income | 0.12% | 7,166 | $362K | Reduce -47.3% |
| XLB SS Materials Select Sector | 0.11% | 3,976 | $351K | Add +0.4% |
| BKNG Booking Holdings Inc. | 0.11% | 83 | $329K | No change |
| QCOM Qualcomm Inc. | 0.11% | 1,627 | $324K | Reduce -10.0% |
| ZS Zscaler Inc. | 0.10% | 1,656 | $318K | Reduce -1.0% |
| NKE Nike Inc. Class B | 0.10% | 4,178 | $315K | Reduce -6.1% |
| MDLZ Mondelez International Inc. Class A | 0.10% | 4,751 | $311K | Reduce -0.9% |
| MTB M & T Bank Corp. filed as M & T BK CORP | 0.10% | 2,045 | $310K | No change |
| AMAT Applied Materials Inc. | 0.10% | 1,311 | $309K | Reduce -1.6% |
| LOW Lowe's Cos Inc. | 0.10% | 1,403 | $309K | No change |
| BMY Bristol-Myers Squibb Co. | 0.09% | 6,997 | $291K | Reduce -3.5% |
| C Citigroup Inc. | 0.09% | 4,460 | $283K | Reduce -2.0% |
| BALL Ball Corp. | 0.09% | 4,567 | $274K | Reduce -0.7% |
| AMGN Amgen Inc. | 0.09% | 877 | $274K | Add +8.0% |
| TGT Target Corp. | 0.09% | 1,831 | $271K | Reduce -0.8% |
| INTU Intuit Inc. | 0.08% | 366 | $241K | Add +9.3% |
| SHW The Sherwin-Williams Co. | 0.08% | 803 | $240K | Reduce -1.7% |
| UPBD Upbound Group Inc. | 0.07% | 7,183 | $221K | Reduce -0.8% |
| BLK BlackRock Finance Inc. | 0.07% | 276 | $217K | Reduce -0.7% |
Portfolio Sells Q1 2024 → Q2 2024
| JEPI JPMorgan Equity Premium Inco | Reduce -91.5% | 0.21% | −2.42 |
| VIG Vanguard Dividend Apprec ETF | Reduce -1.3% | 3.05% | −0.24 |
| CVS CVS Health Corp. | Reduce -21.6% | 0.17% | −0.14 |
| JPST JPMorgan Ultra-Short Income | Reduce -47.3% | 0.12% | −0.12 |
| BEN Franklin Templeton Inc. | Sold out | 0.00% | −0.08 |
| AAPL Apple Inc. | Reduce -20.2% | 0.81% | −0.07 |
| XOM Exxon Mobil Corp. | Reduce -3.8% | 0.57% | −0.07 |
| DIS The Walt Disney Co. | Reduce -1.5% | 0.19% | −0.06 |
| AMP Ameriprise Financial Inc. | Reduce -1.1% | 0.51% | −0.05 |
| MRK Merck & Co. Inc. | Reduce -0.1% | 0.36% | −0.05 |
| USSG Xtrackers MSCI USA Sele Eqty | Reduce -1.0% | 1.23% | −0.05 |
| JPM JPMorgan Chase & Co. | Reduce -1.1% | 0.69% | −0.05 |
| HD Home Depot Inc. | Reduce -1.3% | 0.21% | −0.04 |
| NKE Nike Inc. Class B | Reduce -6.1% | 0.10% | −0.04 |
| BMY Bristol-Myers Squibb Co. | Reduce -3.5% | 0.09% | −0.04 |
| STZ Constellation Brands Inc. Class A | Reduce -1.3% | 0.30% | −0.04 |
| BX Blackstone Inc. | Reduce -2.0% | 0.26% | −0.04 |
| CMCSA Comcast Corp. Class A | Reduce -2.6% | 0.17% | −0.04 |
| J Jacobs Solutions Inc. | Reduce -1.2% | 0.16% | −0.03 |
| ALL Allstate Corp. | Reduce -1.4% | 0.16% | −0.03 |
| TGT Target Corp. | Reduce -0.8% | 0.09% | −0.03 |
| RTX RTX Corp. | Reduce -1.8% | 0.44% | −0.02 |
| XLI SS Industrial Select Sector | Reduce -1.2% | 0.20% | −0.02 |
| SHW The Sherwin-Williams Co. | Reduce -1.7% | 0.08% | −0.02 |
| BALL Ball Corp. | Reduce -0.7% | 0.09% | −0.02 |
| UPBD Upbound Group Inc. | Reduce -0.8% | 0.07% | −0.02 |
| MDLZ Mondelez International Inc. Class A | Reduce -0.9% | 0.10% | −0.02 |
| SPTM SS SPDR P S&P 1500 Comp ETF | Reduce -1.5% | 0.29% | −0.01 |
| CVX Chevron Corp. | Reduce -0.5% | 0.16% | −0.01 |
| IVV iShares Core S&P 500 ETF | Reduce -5.8% | 0.13% | −0.01 |
| BLK BlackRock Finance Inc. | Reduce -0.7% | 0.07% | −0.01 |
| META Meta Platforms Inc. Class A | Reduce -0.6% | 0.29% | −0.01 |
| NFLX Netflix Inc. | Reduce -8.7% | 0.18% | −0.01 |
| ZS Zscaler Inc. | Reduce -1.0% | 0.10% | −0.01 |
| LMT Lockheed Martin Corp. | Reduce -1.2% | 0.16% | −0.01 |
| C Citigroup Inc. | Reduce -2.0% | 0.09% | −0.01 |
| HON Honeywell International Inc. | Reduce -1.6% | 0.17% | −0.01 |
| BAC Bank of America Corp. | Reduce -0.8% | 0.23% | −0.01 |
| AMZN Amazon.com Inc. | Reduce -1.3% | 0.61% | −0.00 |
| TRITIUM DCFC LIMITED | Sold out | 0.00% | −0.00 |
| QCOM Qualcomm Inc. | Reduce -10.0% | 0.11% | −0.00 |
| PM Philip Morris International | Reduce -4.0% | 0.12% | −0.00 |
| AMAT Applied Materials Inc. | Reduce -1.6% | 0.10% | +0.01 |
| GS Goldman Sachs Group Inc. | Reduce -0.7% | 0.73% | +0.01 |
| NEE Nextera Energy Inc. | Reduce -0.6% | 0.41% | +0.01 |
| LLY Eli Lilly & Co. | Reduce -4.9% | 0.40% | +0.02 |
| COST Costco Wholesale Corp. | Reduce -0.2% | 0.49% | +0.04 |
| GOOGL Alphabet Inc. Class A | Reduce -0.1% | 0.40% | +0.05 |
| NVDA Nvidia Corp. | Reduce -10.2% | 0.71% | +0.10 |
Portfolio Buys Q1 2024 → Q2 2024
| JPIE JPMorgan Income ETF | Add +3286.3% | 2.60% | +2.52 |
| HYMB SS SPDR N Ice HY Muni ETF | Add +62.7% | 1.58% | +0.54 |
| JMUB JPMorgan Municipal ETF | Add +121.8% | 0.75% | +0.39 |
| JMHI JPMorgan High Yield Municpl | Add +52.0% | 1.16% | +0.35 |
| SHYM iShares Short Duration High | Add +32.8% | 1.67% | +0.34 |
| VWO Vanguard Ftse Emerging Marke | Add +6.9% | 3.96% | +0.20 |
| DIAL Columbia Divers Fix Inc. ETF | Add +13.7% | 2.89% | +0.16 |
| FLHY Franklin High Yield Corporat | Add +9.9% | 5.29% | +0.16 |
| SPIP SS SPDR P Tips ETF | Add +14.2% | 2.63% | +0.16 |
| AGG iShares Core U.S. Aggregate | Add +8.9% | 10.10% | +0.14 |
| AVGO Broadcom Inc. | Add +17.6% | 0.37% | +0.09 |
| SRLN SS Blackstone Sr Loan ETF | Add +10.2% | 2.64% | +0.07 |
| ORCL Oracle Corp. | Add +3.5% | 0.27% | +0.02 |
| WMT Walmart Inc. | Add +0.7% | 0.35% | +0.02 |
| ADBE Adobe Inc. | Add +2.1% | 0.27% | +0.01 |
| TSLA Tesla Inc. | Add +4.5% | 0.13% | +0.01 |
| TXN Texas Instruments Inc. | Add +2.1% | 0.17% | +0.01 |
| MU Micron Technology Inc. | Add +4.3% | 0.13% | +0.01 |
| AMGN Amgen Inc. | Add +8.0% | 0.09% | +0.01 |
| MSFT Microsoft Corp. | Add +0.4% | 1.55% | +0.00 |
| INTU Intuit Inc. | Add +9.3% | 0.08% | +0.00 |
| KO The Coca-Cola Co. | Add +2.3% | 0.19% | +0.00 |
| WFC Wells Fargo & Co. | Add +2.0% | 0.18% | −0.00 |
| PFE Pfizer Inc. | Add +0.3% | 0.12% | −0.01 |
| PG The Procter & Gamble Co. | Add +1.6% | 0.22% | −0.01 |
| VZ Verizon Communications Inc. | Add +2.5% | 0.17% | −0.01 |
| GBNY Generations Bancorp NY Inc. | Add +0.1% | 0.25% | −0.01 |
| DHR Danaher Corp. | Add +1.4% | 0.21% | −0.01 |
| XLB SS Materials Select Sector | Add +0.4% | 0.11% | −0.01 |
| UNH Unitedhealth Group Inc. | Add +0.1% | 0.41% | −0.01 |
| TMO Thermo Fisher Scientific Inc. | Add +2.1% | 0.16% | −0.02 |
| SCHM Schwab US Mid Cap ETF | Add +8.1% | 0.59% | −0.02 |
| CSCO Cisco Systems Inc. | Add +0.6% | 0.17% | −0.02 |
| LIN Linde PLC | Add +2.1% | 0.19% | −0.02 |
| PEP Pepsico Inc. | Add +0.2% | 0.19% | −0.02 |
| ABT Abbott Laboratories | Add +1.0% | 0.16% | −0.02 |
| MCD McDonald's Corp. | Add +2.6% | 0.17% | −0.03 |
| ACN Accenture PLC Class A | Add +3.0% | 0.15% | −0.03 |
| AMD Advanced Micro Devices | Add +3.1% | 0.21% | −0.03 |
| JNJ Johnson & Johnson | Add +0.2% | 0.24% | −0.04 |
| ABBV Abbvie Inc. | Add +0.5% | 0.34% | −0.04 |
| XLRE SS Real Estate Select Sector | Add +3.7% | 0.77% | −0.04 |
| CRM Salesforce Inc. | Add +2.2% | 0.21% | −0.05 |
| VYMI Vanguard Int High DVD YLD Inc. | Add +5.3% | 3.12% | −0.05 |
| V Visa Inc. Class A | Add +1.1% | 0.42% | −0.05 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +0.5% | 0.59% | −0.06 |
| MA Mastercard Inc. Class A | Add +0.7% | 0.40% | −0.06 |
| VYM Vanguard High DVD Yield ETF | Add +5.1% | 3.22% | −0.11 |
| VT Vanguard Tot World STK ETF | Add +3.0% | 9.15% | −0.13 |
| EQWL Invesco S&P 100 Equal Weight | Add +2.8% | 3.74% | −0.15 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 122 | $484.3M | AGG, VTI, VT, SCHP, FLHY |
| Q1 2026 | 115 | $443.1M | AGG, VTI, VT, SCHP, FLHY |
| Q4 2025 | 113 | $437.6M | VTI, AGG, VT, SCHP, EQWL |
| Q3 2025 | 112 | $405.6M | VTI, AGG, VT, SCHP, EQWL |
| Q2 2025 | 109 | $380.6M | VTI, AGG, VT, SCHP, EQWL |
| Q1 2025 | 108 | $346.4M | VTI, AGG, VT, FLBL, FLHY |
| Q4 2024 | 106 | $345.8M | VTI, AGG, VT, FLHY, VWO |
| Q3 2024 | 108 | $336.8M | VTI, AGG, VT, FLHY, VWO |
| Q2 2024 | 105 | $306.5M | VTI, AGG, VT, FLHY, VWO |
| Q1 2024 | 107 | $288.0M | VTI, AGG, VT, FLHY, EQWL |