Prentice Wealth Management LLC
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 7, 2024), Prentice Wealth Management LLC reported 108 stock positions worth $336.8 million. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 17.2% of the portfolio, followed by iShares Core U.S. Aggregate (AGG, 10.0%) and Vanguard Tot World STK ETF (VT, 9.2%). Compared with Q2 2024, it opened 3 new positions, added to 49 and reduced 49. The biggest buy was JPMorgan Municipal ETF (JMUB, shares +54%) and the biggest sale Microsoft (MSFT, shares −2%).
- Most Recent 13F
- Q2 2026
- Location
- Rochester, NY
- CIK
- 0001864229
- Portfolio Value
- $336.8M (Q3 2024)
- SEC Filing
- 0001941040-24-000420 ↗ filed Oct 7, 2024
Holdings Value
Holdings 108 stocks · $336.8M
| VTI VG Morningstar TS MKT ETF-US | 17.24% | 205,085 | $58.1M | Add +1.9% |
| AGG iShares Core U.S. Aggregate | 9.99% | 332,052 | $33.6M | Add +4.1% |
| VT Vanguard Tot World STK ETF | 9.15% | 257,437 | $30.8M | Add +3.3% |
| FLHY Franklin High Yield Corporat | 5.16% | 711,292 | $17.4M | Add +4.1% |
| VWO Vanguard Ftse Emerging Marke | 4.12% | 289,616 | $13.9M | Add +4.4% |
| EQWL Invesco S&P 100 Equal Weight | 3.74% | 122,955 | $12.6M | Add +1.3% |
| VYM Vanguard High DVD Yield ETF | 3.28% | 86,052 | $11.0M | Add +3.6% |
| VYMI Vanguard Int High DVD YLD Inc. | 3.17% | 145,472 | $10.7M | Add +4.4% |
| VIG Vanguard Dividend Apprec ETF | 2.96% | 50,397 | $10.0M | Reduce -1.4% |
| DIAL Columbia Divers Fix Inc. ETF | 2.84% | 517,193 | $9.6M | Add +2.9% |
| SPIP SS SPDR P Tips ETF | 2.56% | 327,541 | $8.6M | Add +3.4% |
| JPIE JPMorgan Income ETF | 2.55% | 185,017 | $8.6M | Add +5.7% |
| SRLN SS Blackstone Sr Loan ETF | 2.51% | 202,034 | $8.4M | Add +4.3% |
| SHYM iShares Short Duration High | 1.94% | 281,243 | $6.5M | Add +24.3% |
| HYMB SS SPDR N Ice HY Muni ETF | 1.81% | 232,645 | $6.1M | Add +22.1% |
| JMHI JPMorgan High Yield Municpl | 1.40% | 92,257 | $4.7M | Add +28.8% |
| USSG Xtrackers MSCI USA Sele Eqty | 1.34% | 85,023 | $4.5M | Add +15.1% |
| MSFT Microsoft Corp. | 1.33% | 10,401 | $4.5M | Reduce -2.2% |
| JMUB JPMorgan Municipal ETF | 1.07% | 70,174 | $3.6M | Add +53.6% |
| XLRE SS Real Estate Select Sector | 0.86% | 64,658 | $2.9M | Add +5.4% |
| AAPL Apple Inc. | 0.81% | 11,648 | $2.7M | Reduce -1.7% |
| GS Goldman Sachs Group Inc. | 0.72% | 4,931 | $2.4M | Reduce -0.7% |
| SCHM Schwab US Mid Cap ETF | 0.67% | 27,007 | $2.2M | Add +16.7% |
| JPM JPMorgan Chase & Co. | 0.63% | 10,096 | $2.1M | Reduce -4.1% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.61% | 4,431 | $2.0M | Reduce -0.3% |
| NVDA Nvidia Corp. | 0.56% | 15,431 | $1.9M | Reduce -12.7% |
| XOM Exxon Mobil Corp. | 0.53% | 15,308 | $1.8M | Add +0.1% |
| AMZN Amazon.com Inc. | 0.52% | 9,464 | $1.8M | Reduce -2.7% |
| AMP Ameriprise Financial Inc. | 0.51% | 3,622 | $1.7M | Reduce -1.3% |
| NEE Nextera Energy Inc. | 0.45% | 18,074 | $1.5M | Add +1.5% |
| COST Costco Wholesale Corp. | 0.45% | 1,695 | $1.5M | Reduce -4.1% |
| UNH Unitedhealth Group Inc. | 0.43% | 2,506 | $1.5M | Add +1.7% |
| MA Mastercard Inc. Class A | 0.41% | 2,767 | $1.4M | Add +0.3% |
| V Visa Inc. Class A | 0.40% | 4,958 | $1.4M | Add +0.3% |
| RTX RTX Corp. | 0.40% | 11,122 | $1.3M | Reduce -16.8% |
| WMT Walmart Inc. | 0.37% | 15,281 | $1.2M | Reduce -3.6% |
| ABBV Abbvie Inc. | 0.36% | 6,077 | $1.2M | Reduce -0.3% |
| GBNY Generations Bancorp NY Inc. | 0.35% | 75,293 | $1.2M | No change |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.33% | 4,993 | $1.1M | No change |
| AVGO Broadcom Inc. | 0.33% | 6,359 | $1.1M | Reduce -10.4% |
| GOOGL Alphabet Inc. Class A | 0.32% | 6,516 | $1.1M | Reduce -3.4% |
| LLY Eli Lilly & Co. | 0.31% | 1,162 | $1.0M | Reduce -15.1% |
| MRK Merck & Co. Inc. | 0.30% | 8,860 | $1.0M | Reduce -0.2% |
| ORCL Oracle Corp. | 0.29% | 5,724 | $975K | Reduce -0.6% |
| BX Blackstone Inc. | 0.29% | 6,332 | $970K | Reduce -3.3% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 0.28% | 13,335 | $934K | Reduce -1.6% |
| META Meta Platforms Inc. Class A | 0.27% | 1,606 | $919K | Reduce -10.1% |
| STZ Constellation Brands Inc. Class A | 0.27% | 3,504 | $903K | Reduce -1.4% |
| JNJ Johnson & Johnson | 0.26% | 5,347 | $867K | Add +6.5% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.26% | 10,698 | $864K | Reduce -5.3% |
| IEF iShares 7-10 Year Treasury B | 0.24% | 8,326 | $817K | Add +4.4% |
| HD Home Depot Inc. | 0.23% | 1,917 | $777K | Add +1.8% |
| ADBE Adobe Inc. | 0.23% | 1,478 | $765K | Add +0.1% |
| DHR Danaher Corp. | 0.22% | 2,662 | $740K | Add +4.6% |
| PG The Procter & Gamble Co. | 0.21% | 4,135 | $716K | Add +1.9% |
| KO The Coca-Cola Co. | 0.21% | 9,746 | $700K | Add +5.5% |
| MCD McDonald's Corp. | 0.21% | 2,275 | $693K | Add +11.0% |
| CRM Salesforce Inc. | 0.20% | 2,506 | $686K | Add +1.5% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.20% | 17,285 | $686K | Reduce -4.4% |
| XLI SS Industrial Select Sector | 0.20% | 5,064 | $686K | Reduce -0.6% |
| AMD Advanced Micro Devices | 0.20% | 4,036 | $662K | Reduce -0.6% |
| LIN Linde PLC | 0.19% | 1,367 | $652K | Add +1.7% |
| PEP Pepsico Inc. | 0.19% | 3,770 | $641K | Add +6.3% |
| CSCO Cisco Systems Inc. | 0.19% | 11,872 | $632K | Add +7.7% |
| JEPI JPMorgan Equity Premium Inco | 0.18% | 10,136 | $603K | Reduce -9.0% |
| TMO Thermo Fisher Scientific Inc. | 0.18% | 970 | $600K | Add +6.2% |
| LMT Lockheed Martin Corp. | 0.18% | 1,023 | $598K | Reduce -1.7% |
| ACN Accenture PLC Class A | 0.17% | 1,660 | $587K | Add +6.1% |
| ABT Abbott Laboratories | 0.17% | 5,145 | $587K | Add +8.2% |
| VZ Verizon Communications Inc. | 0.17% | 12,933 | $581K | Add +5.0% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.17% | 6,019 | $579K | Add +5.0% |
| TSLA Tesla Inc. | 0.17% | 2,212 | $579K | Add +9.4% |
| ALL Allstate Corp. | 0.17% | 3,025 | $574K | Reduce -1.5% |
| TXN Texas Instruments Inc. | 0.17% | 2,727 | $563K | Add +2.9% |
| CVS CVS Health Corp. | 0.16% | 8,451 | $531K | Reduce -1.7% |
| NFLX Netflix Inc. | 0.16% | 746 | $529K | Reduce -9.5% |
| AMGN Amgen Inc. | 0.15% | 1,610 | $519K | Add +83.6% |
| WFC Wells Fargo & Co. | 0.15% | 9,004 | $509K | Reduce -4.5% |
| HON Honeywell International Inc. | 0.15% | 2,431 | $503K | Reduce -2.5% |
| CVX Chevron Corp. | 0.15% | 3,333 | $491K | Add +7.2% |
| GOOG Alphabet Inc. Class C | 0.14% | 2,865 | $479K | No change |
| QCOM Qualcomm Inc. | 0.14% | 2,759 | $469K | Add +69.6% |
| PFE Pfizer Inc. | 0.14% | 16,211 | $469K | Add +22.9% |
| J Jacobs Solutions Inc. | 0.14% | 3,558 | $466K | Reduce -0.5% |
| INTU Intuit Inc. | 0.13% | 708 | $440K | Add +93.4% |
| GE General Electric filed as GE AEROSPACE | 0.13% | 2,306 | $435K | New |
| CAT Caterpillar Inc. | 0.13% | 1,091 | $427K | New |
| LOW Lowe's Cos Inc. | 0.11% | 1,403 | $380K | No change |
| XLB SS Materials Select Sector | 0.11% | 3,932 | $379K | Reduce -1.1% |
| MTB M & T Bank Corp. filed as M & T BK CORP | 0.11% | 2,045 | $364K | No change |
| CMCSA Comcast Corp. Class A | 0.11% | 8,625 | $360K | Reduce -36.4% |
| IVV iShares Core S&P 500 ETF | 0.11% | 614 | $354K | Reduce -14.0% |
| BKNG Booking Holdings Inc. | 0.10% | 83 | $350K | No change |
| MDLZ Mondelez International Inc. Class A | 0.10% | 4,636 | $342K | Reduce -2.4% |
| BALL Ball Corp. | 0.09% | 4,535 | $308K | Reduce -0.7% |
| MU Micron Technology Inc. | 0.09% | 2,963 | $307K | Add +0.1% |
| SHW The Sherwin-Williams Co. | 0.09% | 803 | $306K | No change |
| TGT Target Corp. | 0.08% | 1,817 | $283K | Reduce -0.8% |
| ZS Zscaler Inc. | 0.08% | 1,625 | $278K | Reduce -1.9% |
| C Citigroup Inc. | 0.08% | 4,408 | $276K | Reduce -1.2% |
| AMAT Applied Materials Inc. | 0.08% | 1,310 | $265K | Reduce -0.1% |
| BLK BlackRock Finance Inc. | 0.08% | 275 | $261K | Reduce -0.4% |
| JPST JPMorgan Ultra-Short Income | 0.07% | 4,682 | $238K | Reduce -34.7% |
| UPBD Upbound Group Inc. | 0.07% | 6,984 | $223K | Reduce -2.8% |
| NKE Nike Inc. Class B | 0.06% | 2,398 | $212K | Reduce -42.6% |
| BMY Bristol-Myers Squibb Co. | 0.06% | 3,985 | $206K | Reduce -43.0% |
| VOO Vanguard S&P 500 ETF | 0.06% | 389 | $205K | New |
| PM Philip Morris International | 0.06% | 1,667 | $202K | Reduce -55.2% |
Portfolio Sells Q2 2024 → Q3 2024
| MSFT Microsoft Corp. | Reduce -2.2% | 1.33% | −0.22 |
| NVDA Nvidia Corp. | Reduce -12.7% | 0.56% | −0.16 |
| LLY Eli Lilly & Co. | Reduce -15.1% | 0.31% | −0.10 |
| AMZN Amazon.com Inc. | Reduce -2.7% | 0.52% | −0.09 |
| VIG Vanguard Dividend Apprec ETF | Reduce -1.4% | 2.96% | −0.08 |
| GOOGL Alphabet Inc. Class A | Reduce -3.4% | 0.32% | −0.08 |
| CMCSA Comcast Corp. Class A | Reduce -36.4% | 0.11% | −0.07 |
| PM Philip Morris International | Reduce -55.2% | 0.06% | −0.06 |
| JPM JPMorgan Chase & Co. | Reduce -4.1% | 0.63% | −0.06 |
| MRK Merck & Co. Inc. | Reduce -0.2% | 0.30% | −0.06 |
| JPST JPMorgan Ultra-Short Income | Reduce -34.7% | 0.07% | −0.05 |
| AVGO Broadcom Inc. | Reduce -10.4% | 0.33% | −0.05 |
| COST Costco Wholesale Corp. | Reduce -4.1% | 0.45% | −0.04 |
| NKE Nike Inc. Class B | Reduce -42.6% | 0.06% | −0.04 |
| RTX RTX Corp. | Reduce -16.8% | 0.40% | −0.04 |
| BMY Bristol-Myers Squibb Co. | Reduce -43.0% | 0.06% | −0.03 |
| WFC Wells Fargo & Co. | Reduce -4.5% | 0.15% | −0.03 |
| BAC Bank of America Corp. | Reduce -4.4% | 0.20% | −0.03 |
| STZ Constellation Brands Inc. Class A | Reduce -1.4% | 0.27% | −0.03 |
| JEPI JPMorgan Equity Premium Inco | Reduce -9.0% | 0.18% | −0.03 |
| J Jacobs Solutions Inc. | Reduce -0.5% | 0.14% | −0.02 |
| HON Honeywell International Inc. | Reduce -2.5% | 0.15% | −0.02 |
| NFLX Netflix Inc. | Reduce -9.5% | 0.16% | −0.02 |
| AMAT Applied Materials Inc. | Reduce -0.1% | 0.08% | −0.02 |
| IVV iShares Core S&P 500 ETF | Reduce -14.0% | 0.11% | −0.02 |
| ZS Zscaler Inc. | Reduce -1.9% | 0.08% | −0.02 |
| META Meta Platforms Inc. Class A | Reduce -10.1% | 0.27% | −0.02 |
| AMD Advanced Micro Devices | Reduce -0.6% | 0.20% | −0.02 |
| SPTM SS SPDR P S&P 1500 Comp ETF | Reduce -1.6% | 0.28% | −0.02 |
| C Citigroup Inc. | Reduce -1.2% | 0.08% | −0.01 |
| AAPL Apple Inc. | Reduce -1.7% | 0.81% | −0.01 |
| GS Goldman Sachs Group Inc. | Reduce -0.7% | 0.72% | −0.01 |
| CVS CVS Health Corp. | Reduce -1.7% | 0.16% | −0.01 |
| AMP Ameriprise Financial Inc. | Reduce -1.3% | 0.51% | −0.01 |
| UPBD Upbound Group Inc. | Reduce -2.8% | 0.07% | −0.01 |
| TGT Target Corp. | Reduce -0.8% | 0.08% | −0.00 |
| XLB SS Materials Select Sector | Reduce -1.1% | 0.11% | −0.00 |
| MDLZ Mondelez International Inc. Class A | Reduce -2.4% | 0.10% | 0.00 |
| XLI SS Industrial Select Sector | Reduce -0.6% | 0.20% | +0.00 |
| BALL Ball Corp. | Reduce -0.7% | 0.09% | +0.00 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Reduce -5.3% | 0.26% | +0.01 |
| BLK BlackRock Finance Inc. | Reduce -0.4% | 0.08% | +0.01 |
| ALL Allstate Corp. | Reduce -1.5% | 0.17% | +0.01 |
| ABBV Abbvie Inc. | Reduce -0.3% | 0.36% | +0.02 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -0.3% | 0.61% | +0.02 |
| WMT Walmart Inc. | Reduce -3.6% | 0.37% | +0.02 |
| LMT Lockheed Martin Corp. | Reduce -1.7% | 0.18% | +0.02 |
| BX Blackstone Inc. | Reduce -3.3% | 0.29% | +0.02 |
| ORCL Oracle Corp. | Reduce -0.6% | 0.29% | +0.02 |
Portfolio Buys Q2 2024 → Q3 2024
| JMUB JPMorgan Municipal ETF | Add +53.6% | 1.07% | +0.32 |
| SHYM iShares Short Duration High | Add +24.3% | 1.94% | +0.27 |
| JMHI JPMorgan High Yield Municpl | Add +28.8% | 1.40% | +0.23 |
| HYMB SS SPDR N Ice HY Muni ETF | Add +22.1% | 1.81% | +0.23 |
| VWO Vanguard Ftse Emerging Marke | Add +4.4% | 4.12% | +0.15 |
| GE General Electric | New | 0.13% | +0.13 |
| CAT Caterpillar Inc. | New | 0.13% | +0.13 |
| USSG Xtrackers MSCI USA Sele Eqty | Add +15.1% | 1.34% | +0.11 |
| XLRE SS Real Estate Select Sector | Add +5.4% | 0.86% | +0.09 |
| SCHM Schwab US Mid Cap ETF | Add +16.7% | 0.67% | +0.08 |
| AMGN Amgen Inc. | Add +83.6% | 0.15% | +0.06 |
| VOO Vanguard S&P 500 ETF | New | 0.06% | +0.06 |
| VYM Vanguard High DVD Yield ETF | Add +3.6% | 3.28% | +0.06 |
| VYMI Vanguard Int High DVD YLD Inc. | Add +4.4% | 3.17% | +0.06 |
| INTU Intuit Inc. | Add +93.4% | 0.13% | +0.05 |
| NEE Nextera Energy Inc. | Add +1.5% | 0.45% | +0.04 |
| TSLA Tesla Inc. | Add +9.4% | 0.17% | +0.04 |
| MCD McDonald's Corp. | Add +11.0% | 0.21% | +0.04 |
| QCOM Qualcomm Inc. | Add +69.6% | 0.14% | +0.03 |
| UNH Unitedhealth Group Inc. | Add +1.7% | 0.43% | +0.03 |
| ACN Accenture PLC Class A | Add +6.1% | 0.17% | +0.02 |
| HD Home Depot Inc. | Add +1.8% | 0.23% | +0.02 |
| PFE Pfizer Inc. | Add +22.9% | 0.14% | +0.02 |
| JNJ Johnson & Johnson | Add +6.5% | 0.26% | +0.02 |
| CSCO Cisco Systems Inc. | Add +7.7% | 0.19% | +0.02 |
| KO The Coca-Cola Co. | Add +5.5% | 0.21% | +0.02 |
| TMO Thermo Fisher Scientific Inc. | Add +6.2% | 0.18% | +0.01 |
| ABT Abbott Laboratories | Add +8.2% | 0.17% | +0.01 |
| DHR Danaher Corp. | Add +4.6% | 0.22% | +0.01 |
| MA Mastercard Inc. Class A | Add +0.3% | 0.41% | +0.01 |
| VZ Verizon Communications Inc. | Add +5.0% | 0.17% | +0.01 |
| LIN Linde PLC | Add +1.7% | 0.19% | +0.00 |
| PEP Pepsico Inc. | Add +6.3% | 0.19% | −0.00 |
| TXN Texas Instruments Inc. | Add +2.9% | 0.17% | −0.00 |
| IEF iShares 7-10 Year Treasury B | Add +4.4% | 0.24% | −0.00 |
| CRM Salesforce Inc. | Add +1.5% | 0.20% | −0.00 |
| VT Vanguard Tot World STK ETF | Add +3.3% | 9.15% | −0.00 |
| PG The Procter & Gamble Co. | Add +1.9% | 0.21% | −0.01 |
| EQWL Invesco S&P 100 Equal Weight | Add +1.3% | 3.74% | −0.01 |
| CVX Chevron Corp. | Add +7.2% | 0.15% | −0.01 |
| DIS The Walt Disney Co. | Add +5.0% | 0.17% | −0.01 |
| V Visa Inc. Class A | Add +0.3% | 0.40% | −0.02 |
| MU Micron Technology Inc. | Add +0.1% | 0.09% | −0.04 |
| ADBE Adobe Inc. | Add +0.1% | 0.23% | −0.04 |
| XOM Exxon Mobil Corp. | Add +0.1% | 0.53% | −0.04 |
| JPIE JPMorgan Income ETF | Add +5.7% | 2.55% | −0.05 |
| DIAL Columbia Divers Fix Inc. ETF | Add +2.9% | 2.84% | −0.06 |
| SPIP SS SPDR P Tips ETF | Add +3.4% | 2.56% | −0.07 |
| AGG iShares Core U.S. Aggregate | Add +4.1% | 9.99% | −0.12 |
| FLHY Franklin High Yield Corporat | Add +4.1% | 5.16% | −0.12 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 122 | $484.3M | AGG, VTI, VT, SCHP, FLHY |
| Q1 2026 | 115 | $443.1M | AGG, VTI, VT, SCHP, FLHY |
| Q4 2025 | 113 | $437.6M | VTI, AGG, VT, SCHP, EQWL |
| Q3 2025 | 112 | $405.6M | VTI, AGG, VT, SCHP, EQWL |
| Q2 2025 | 109 | $380.6M | VTI, AGG, VT, SCHP, EQWL |
| Q1 2025 | 108 | $346.4M | VTI, AGG, VT, FLBL, FLHY |
| Q4 2024 | 106 | $345.8M | VTI, AGG, VT, FLHY, VWO |
| Q3 2024 | 108 | $336.8M | VTI, AGG, VT, FLHY, VWO |
| Q2 2024 | 105 | $306.5M | VTI, AGG, VT, FLHY, VWO |
| Q1 2024 | 107 | $288.0M | VTI, AGG, VT, FLHY, EQWL |