Prentice Wealth Management LLC

Name: Prentice Wealth Management LLC 13F holdings, Q4 2024
Creator: Prentice Wealth Management LLC
Published: 2025-02-03

Q2 2026Q1 2026Q4 2025Q3 2025Q2 2025Q1 2025Q3 2024Q2 2024Q1 2024

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 3, 2025), Prentice Wealth Management LLC reported 106 stock positions worth $345.8 million. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 17.2% of the portfolio, followed by iShares Core U.S. Aggregate (AGG, 12.5%) and Vanguard Tot World STK ETF (VT, 8.9%). Compared with Q3 2024, it opened 3 new positions, sold out of 5, added to 70 and reduced 28. The biggest buy was iShares Core U.S. Aggregate (AGG, shares +35%) and the biggest sale JPMorgan Income ETF (JPIE, shares −96%).

Most Recent 13F: Q2 2026
Location: Rochester, NY
CIK: 0001864229
Portfolio Value: $345.8M (Q4 2024)
SEC Filing: 0001941040-25-000053 ↗ filed Feb 3, 2025

Holdings Value

Holdings 106 stocks · $345.8M


VTI VG Morningstar TS MKT ETF-US	17.21%	205,381	$59.5M	Add +0.1%
AGG iShares Core U.S. Aggregate	12.54%	447,557	$43.4M	Add +34.8%
VT Vanguard Tot World STK ETF	8.91%	262,167	$30.8M	Add +1.8%
FLHY Franklin High Yield Corporat	5.14%	744,584	$17.8M	Add +4.7%
VWO Vanguard Ftse Emerging Marke	3.79%	297,902	$13.1M	Add +2.9%
EQWL Invesco S&P 100 Equal Weight	3.63%	122,616	$12.5M	Reduce -0.3%
VYM Vanguard High DVD Yield ETF	3.26%	88,247	$11.3M	Add +2.5%
VYMI Vanguard Int High DVD YLD Inc.	3.00%	152,599	$10.4M	Add +4.9%
VIG Vanguard Dividend Apprec ETF	2.85%	50,365	$9.9M	Reduce -0.1%
DIAL Columbia Divers Fix Inc. ETF	2.77%	546,190	$9.6M	Add +5.6%
SPIP SS SPDR P Tips ETF	2.52%	344,157	$8.7M	Add +5.1%
FLBL Franklin Senior Loan ETF	2.47%	352,326	$8.5M	New
SHYM iShares Short Duration High	1.98%	302,633	$6.9M	Add +7.6%
HYMB SS SPDR N Ice HY Muni ETF	1.82%	246,451	$6.3M	Add +5.9%
AAPL Apple Inc.	1.55%	21,450	$5.4M	Add +84.2%
JMHI JPMorgan High Yield Municpl	1.50%	102,986	$5.2M	Add +11.6%
USSG Xtrackers MSCI USA Sele Eqty	1.32%	84,684	$4.6M	Reduce -0.4%
MSFT Microsoft Corp.	1.25%	10,254	$4.3M	Reduce -1.4%
JMUB JPMorgan Municipal ETF	1.13%	77,655	$3.9M	Add +10.7%
GS Goldman Sachs Group Inc.	0.82%	4,923	$2.8M	Reduce -0.2%
XLRE SS Real Estate Select Sector	0.79%	67,004	$2.7M	Add +3.6%
SCHM Schwab US Mid Cap ETF	0.73%	90,764	$2.5M	Add +12.0%
JPM JPMorgan Chase & Co.	0.70%	10,029	$2.4M	Reduce -0.7%
AMZN Amazon.com Inc.	0.59%	9,358	$2.1M	Reduce -1.1%
BRK.B Berkshire Hathaway Inc. Class B	0.59%	4,513	$2.0M	Add +1.9%
NVDA Nvidia Corp.	0.59%	15,209	$2.0M	Reduce -1.4%
AMP Ameriprise Financial Inc.	0.54%	3,482	$1.9M	Reduce -3.9%
FLMI Franklin Dynamic Municipal B	0.50%	70,265	$1.7M	New
XOM Exxon Mobil Corp.	0.48%	15,373	$1.7M	Add +0.4%
V Visa Inc. Class A	0.46%	5,068	$1.6M	Add +2.2%
COST Costco Wholesale Corp.	0.46%	1,737	$1.6M	Add +2.5%
AVGO Broadcom Inc.	0.44%	6,502	$1.5M	Add +2.3%
MA Mastercard Inc. Class A	0.43%	2,823	$1.5M	Add +2.0%
WMT Walmart Inc.	0.41%	15,601	$1.4M	Add +2.1%
NEE Nextera Energy Inc.	0.38%	18,239	$1.3M	Add +0.9%
GOOGL Alphabet Inc. Class A	0.37%	6,759	$1.3M	Add +3.7%
UNH Unitedhealth Group Inc.	0.37%	2,527	$1.3M	Add +0.8%
RTX RTX Corp.	0.36%	10,677	$1.2M	Reduce -4.0%
GBNY Generations Bancorp NY Inc.	0.33%	75,293	$1.1M	No change
ABBV Abbvie Inc.	0.32%	6,267	$1.1M	Add +3.1%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS	0.32%	5,046	$1.1M	Add +1.1%
BX Blackstone Inc.	0.31%	6,276	$1.1M	Reduce -0.9%
ORCL Oracle Corp.	0.29%	5,934	$989K	Add +3.7%
SPTM SS SPDR P S&P 1500 Comp ETF	0.28%	13,335	$953K	No change
META Meta Platforms Inc. Class A	0.27%	1,602	$938K	Reduce -0.3%
LLY Eli Lilly & Co.	0.27%	1,206	$931K	Add +3.8%
TSLA Tesla Inc.	0.27%	2,301	$929K	Add +4.0%
MRK Merck & Co. Inc.	0.27%	9,222	$917K	Add +4.1%
CRM Salesforce Inc.	0.25%	2,585	$864K	Add +3.1%
JNJ Johnson & Johnson	0.23%	5,587	$808K	Add +4.5%
BAC Bank of America Corp. filed as BANK AMERICA CORP	0.23%	18,150	$798K	Add +5.0%
JNK SS SPDR BB High Yield Bond	0.22%	8,132	$776K	New
HD Home Depot Inc.	0.22%	1,977	$769K	Add +3.1%
STZ Constellation Brands Inc. Class A	0.22%	3,369	$745K	Reduce -3.9%
JPST JPMorgan Ultra-Short Income	0.21%	14,619	$736K	Add +212.2%
CSCO Cisco Systems Inc.	0.21%	12,388	$733K	Add +4.3%
PG The Procter & Gamble Co.	0.21%	4,350	$729K	Add +5.2%
DIS The Walt Disney Co. filed as DISNEY WALT CO	0.20%	6,355	$708K	Add +5.6%
NFLX Netflix Inc.	0.20%	787	$701K	Add +5.5%
ADBE Adobe Inc.	0.20%	1,567	$697K	Add +6.0%
MCD McDonald's Corp.	0.20%	2,397	$695K	Add +5.4%
WFC Wells Fargo & Co.	0.19%	9,426	$662K	Add +4.7%
DHR Danaher Corp.	0.19%	2,834	$651K	Add +6.5%
KO The Coca-Cola Co.	0.19%	10,385	$647K	Add +6.6%
ABT Abbott Laboratories	0.18%	5,494	$621K	Add +6.8%
ACN Accenture PLC Class A	0.18%	1,763	$620K	Add +6.2%
XLI SS Industrial Select Sector	0.18%	4,625	$609K	Reduce -8.7%
PEP Pepsico Inc.	0.18%	3,994	$607K	Add +5.9%
LIN Linde PLC	0.18%	1,447	$606K	Add +5.8%
GOOG Alphabet Inc. Class C	0.16%	2,905	$553K	Add +1.4%
VZ Verizon Communications Inc.	0.16%	13,810	$552K	Add +6.8%
HON Honeywell International Inc.	0.16%	2,443	$552K	Add +0.5%
TXN Texas Instruments Inc.	0.16%	2,925	$548K	Add +7.3%
TMO Thermo Fisher Scientific Inc.	0.16%	1,040	$541K	Add +7.2%
JEPI JPMorgan Equity Premium Inco	0.16%	9,404	$541K	Reduce -7.2%
ALL Allstate Corp.	0.15%	2,758	$532K	Reduce -8.8%
AMD Advanced Micro Devices	0.15%	4,328	$523K	Add +7.2%
CVX Chevron Corp.	0.15%	3,604	$522K	Add +8.1%
SRLN SS Blackstone Sr Loan ETF	0.15%	12,230	$510K	Reduce -94.0%
LMT Lockheed Martin Corp.	0.14%	1,024	$498K	Add +0.1%
INTU Intuit Inc.	0.14%	772	$485K	Add +9.0%
PFE Pfizer Inc.	0.14%	17,692	$469K	Add +9.1%
QCOM Qualcomm Inc.	0.13%	2,993	$460K	Add +8.5%
AMGN Amgen Inc.	0.13%	1,752	$457K	Add +8.8%
CAT Caterpillar Inc.	0.13%	1,205	$437K	Add +10.4%
J Jacobs Solutions Inc.	0.13%	3,245	$434K	Reduce -8.8%
BKNG Booking Holdings Inc.	0.12%	85	$422K	Add +2.4%
GE General Electric filed as GE AEROSPACE	0.12%	2,530	$422K	Add +9.7%
MTB M & T Bank Corp. filed as M & T BK CORP	0.11%	2,045	$384K	No change
IVV iShares Core S&P 500 ETF	0.10%	608	$358K	Reduce -1.0%
LOW Lowe's Cos Inc.	0.10%	1,403	$346K	No change
CMCSA Comcast Corp. Class A	0.09%	8,488	$319K	Reduce -1.6%
XLB SS Materials Select Sector	0.09%	3,592	$302K	Reduce -8.7%
JPIE JPMorgan Income ETF	0.09%	6,507	$297K	Reduce -96.5%
C Citigroup Inc.	0.08%	4,060	$286K	Reduce -7.9%
BLK BlackRock Finance Inc.	0.08%	275	$282K	No change
MDLZ Mondelez International Inc. Class A	0.08%	4,629	$276K	Reduce -0.1%
SHW The Sherwin-Williams Co.	0.08%	810	$275K	Add +0.9%
ZS Zscaler Inc.	0.08%	1,483	$268K	Reduce -8.7%
VOO Vanguard S&P 500 ETF	0.08%	494	$266K	Add +27.0%
MU Micron Technology Inc.	0.07%	3,006	$253K	Add +1.4%
BALL Ball Corp.	0.07%	4,173	$230K	Reduce -8.0%
BMY Bristol-Myers Squibb Co.	0.07%	4,007	$227K	Add +0.6%
TGT Target Corp.	0.07%	1,672	$226K	Reduce -8.0%
AMAT Applied Materials Inc.	0.06%	1,319	$215K	Add +0.7%
UPBD Upbound Group Inc.	0.06%	6,922	$202K	Reduce -0.9%

Portfolio Sells Q3 2024 → Q4 2024


JPIE JPMorgan Income ETF	Reduce -96.5%	0.09%	−2.46
SRLN SS Blackstone Sr Loan ETF	Reduce -94.0%	0.15%	−2.36
XLU St Sr Utl SL SE SPDR ETF-Usd	Sold out	0.00%	−0.26
IEF iShares 7-10 Year Treasury B	Sold out	0.00%	−0.24
CVS CVS Health Corp.	Sold out	0.00%	−0.16
VIG Vanguard Dividend Apprec ETF	Reduce -0.1%	2.85%	−0.11
EQWL Invesco S&P 100 Equal Weight	Reduce -0.3%	3.63%	−0.11
MSFT Microsoft Corp.	Reduce -1.4%	1.25%	−0.08
NKE Nike Inc. Class B	Sold out	0.00%	−0.06
PM Philip Morris International	Sold out	0.00%	−0.06
STZ Constellation Brands Inc. Class A	Reduce -3.9%	0.22%	−0.05
RTX RTX Corp.	Reduce -4.0%	0.36%	−0.04
XLI SS Industrial Select Sector	Reduce -8.7%	0.18%	−0.03
XLB SS Materials Select Sector	Reduce -8.7%	0.09%	−0.03
BALL Ball Corp.	Reduce -8.0%	0.07%	−0.02
USSG Xtrackers MSCI USA Sele Eqty	Reduce -0.4%	1.32%	−0.02
JEPI JPMorgan Equity Premium Inco	Reduce -7.2%	0.16%	−0.02
MDLZ Mondelez International Inc. Class A	Reduce -0.1%	0.08%	−0.02
TGT Target Corp.	Reduce -8.0%	0.07%	−0.02
ALL Allstate Corp.	Reduce -8.8%	0.15%	−0.02
CMCSA Comcast Corp. Class A	Reduce -1.6%	0.09%	−0.01
J Jacobs Solutions Inc.	Reduce -8.8%	0.13%	−0.01
UPBD Upbound Group Inc.	Reduce -0.9%	0.06%	−0.01
ZS Zscaler Inc.	Reduce -8.7%	0.08%	−0.01
META Meta Platforms Inc. Class A	Reduce -0.3%	0.27%	−0.00
IVV iShares Core S&P 500 ETF	Reduce -1.0%	0.10%	−0.00
C Citigroup Inc.	Reduce -7.9%	0.08%	+0.00
BX Blackstone Inc.	Reduce -0.9%	0.31%	+0.03
AMP Ameriprise Financial Inc.	Reduce -3.9%	0.54%	+0.03
NVDA Nvidia Corp.	Reduce -1.4%	0.59%	+0.03
JPM JPMorgan Chase & Co.	Reduce -0.7%	0.70%	+0.06
AMZN Amazon.com Inc.	Reduce -1.1%	0.59%	+0.07
GS Goldman Sachs Group Inc.	Reduce -0.2%	0.82%	+0.09

Portfolio Buys Q3 2024 → Q4 2024


AGG iShares Core U.S. Aggregate	Add +34.8%	12.54%	+2.56
FLBL Franklin Senior Loan ETF	New	2.47%	+2.47
AAPL Apple Inc.	Add +84.2%	1.55%	+0.75
FLMI Franklin Dynamic Municipal B	New	0.50%	+0.50
JNK SS SPDR BB High Yield Bond	New	0.22%	+0.22
JPST JPMorgan Ultra-Short Income	Add +212.2%	0.21%	+0.14
AVGO Broadcom Inc.	Add +2.3%	0.44%	+0.11
JMHI JPMorgan High Yield Municpl	Add +11.6%	1.50%	+0.10
TSLA Tesla Inc.	Add +4.0%	0.27%	+0.10
SCHM Schwab US Mid Cap ETF	Add +12.0%	0.73%	+0.06
V Visa Inc. Class A	Add +2.2%	0.46%	+0.06
JMUB JPMorgan Municipal ETF	Add +10.7%	1.13%	+0.06
GOOGL Alphabet Inc. Class A	Add +3.7%	0.37%	+0.05
SHYM iShares Short Duration High	Add +7.6%	1.98%	+0.05
CRM Salesforce Inc.	Add +3.1%	0.25%	+0.05
NFLX Netflix Inc.	Add +5.5%	0.20%	+0.05
WMT Walmart Inc.	Add +2.1%	0.41%	+0.04
WFC Wells Fargo & Co.	Add +4.7%	0.19%	+0.04
DIS The Walt Disney Co.	Add +5.6%	0.20%	+0.03
BAC Bank of America Corp.	Add +5.0%	0.23%	+0.03
CSCO Cisco Systems Inc.	Add +4.3%	0.21%	+0.02
MA Mastercard Inc. Class A	Add +2.0%	0.43%	+0.02
BKNG Booking Holdings Inc.	Add +2.4%	0.12%	+0.02
GOOG Alphabet Inc. Class C	Add +1.4%	0.16%	+0.02
VOO Vanguard S&P 500 ETF	Add +27.0%	0.08%	+0.02
COST Costco Wholesale Corp.	Add +2.5%	0.46%	+0.01
HON Honeywell International Inc.	Add +0.5%	0.16%	+0.01
INTU Intuit Inc.	Add +9.0%	0.14%	+0.01
HYMB SS SPDR N Ice HY Muni ETF	Add +5.9%	1.82%	+0.01
ABT Abbott Laboratories	Add +6.8%	0.18%	+0.01
CVX Chevron Corp.	Add +8.1%	0.15%	+0.01
ACN Accenture PLC Class A	Add +6.2%	0.18%	+0.01
BMY Bristol-Myers Squibb Co.	Add +0.6%	0.07%	+0.00
CAT Caterpillar Inc.	Add +10.4%	0.13%	−0.00
PG The Procter & Gamble Co.	Add +5.2%	0.21%	−0.00
PFE Pfizer Inc.	Add +9.1%	0.14%	−0.00
ORCL Oracle Corp.	Add +3.7%	0.29%	−0.00
MCD McDonald's Corp.	Add +5.4%	0.20%	−0.00
QCOM Qualcomm Inc.	Add +8.5%	0.13%	−0.01
IBM Intl Business Machines Corp.	Add +1.1%	0.32%	−0.01
GE General Electric	Add +9.7%	0.12%	−0.01
HD Home Depot Inc.	Add +3.1%	0.22%	−0.01
TXN Texas Instruments Inc.	Add +7.3%	0.16%	−0.01
SHW The Sherwin-Williams Co.	Add +0.9%	0.08%	−0.01
VZ Verizon Communications Inc.	Add +6.8%	0.16%	−0.01
BRK.B Berkshire Hathaway Inc. Class B	Add +1.9%	0.59%	−0.01
PEP Pepsico Inc.	Add +5.9%	0.18%	−0.01
AMAT Applied Materials Inc.	Add +0.7%	0.06%	−0.02
MU Micron Technology Inc.	Add +1.4%	0.07%	−0.02
LIN Linde PLC	Add +5.8%	0.18%	−0.02

All Filings

Quarter	Positions	13F Reported Value	Top Holdings
Q2 2026	122	$484.3M	AGG, VTI, VT, SCHP, FLHY
Q1 2026	115	$443.1M	AGG, VTI, VT, SCHP, FLHY
Q4 2025	113	$437.6M	VTI, AGG, VT, SCHP, EQWL
Q3 2025	112	$405.6M	VTI, AGG, VT, SCHP, EQWL
Q2 2025	109	$380.6M	VTI, AGG, VT, SCHP, EQWL
Q1 2025	108	$346.4M	VTI, AGG, VT, FLBL, FLHY
Q4 2024	106	$345.8M	VTI, AGG, VT, FLHY, VWO
Q3 2024	108	$336.8M	VTI, AGG, VT, FLHY, VWO
Q2 2024	105	$306.5M	VTI, AGG, VT, FLHY, VWO
Q1 2024	107	$288.0M	VTI, AGG, VT, FLHY, EQWL