Prentice Wealth Management LLC
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 17, 2025), Prentice Wealth Management LLC reported 108 stock positions worth $346.4 million. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 15.6% of the portfolio, followed by iShares Core U.S. Aggregate (AGG, 10.8%) and Vanguard Tot World STK ETF (VT, 8.9%). Compared with Q4 2024, it opened 11 new positions, sold out of 9, added to 49 and reduced 44. The biggest buy was a new position in Fidelity High Dividend ETF (FDVV) and the biggest sale an exit from Vanguard High DVD Yield ETF (VYM).
- Most Recent 13F
- Q2 2026
- Location
- Rochester, NY
- CIK
- 0001864229
- Portfolio Value
- $346.4M (Q1 2025)
- SEC Filing
- 0001941040-25-000212 ↗ filed Apr 17, 2025
Holdings Value
Holdings 108 stocks · $346.4M
| VTI VG Morningstar TS MKT ETF-US | 15.61% | 196,780 | $54.1M | Reduce -4.2% |
| AGG iShares Core U.S. Aggregate | 10.79% | 377,678 | $37.4M | Reduce -15.6% |
| VT Vanguard Tot World STK ETF | 8.87% | 265,011 | $30.7M | Add +1.1% |
| FLBL Franklin Senior Loan ETF | 5.36% | 770,678 | $18.6M | Add +118.7% |
| FLHY Franklin High Yield Corporat | 5.24% | 761,014 | $18.1M | Add +2.2% |
| VWO Vanguard Ftse Emerging Marke | 3.99% | 305,603 | $13.8M | Add +2.6% |
| EQWL Invesco S&P 100 Equal Weight | 3.71% | 124,537 | $12.8M | Add +1.6% |
| VYMI Vanguard Int High DVD YLD Inc. | 3.30% | 155,276 | $11.4M | Add +1.8% |
| FDVV Fidelity High Dividend ETF | 3.16% | 220,388 | $10.9M | New |
| JEPI JPMorgan Equity Premium Inco | 2.61% | 158,339 | $9.0M | Add +1583.7% |
| VIG Vanguard Dividend Apprec ETF | 2.61% | 46,569 | $9.0M | Reduce -7.5% |
| SCHP Schwab U.S. Tips ETF | 2.58% | 332,922 | $9.0M | New |
| SHYM iShares Short Duration High | 2.02% | 308,971 | $7.0M | Add +2.1% |
| HYMB SS SPDR N Ice HY Muni ETF | 1.87% | 256,838 | $6.5M | Add +4.2% |
| JMHI JPMorgan High Yield Municpl | 1.64% | 112,609 | $5.7M | Add +9.3% |
| AAPL Apple Inc. | 1.28% | 19,888 | $4.4M | Reduce -7.3% |
| JMUB JPMorgan Municipal ETF | 1.27% | 88,140 | $4.4M | Add +13.5% |
| USSG Xtrackers MSCI USA Sele Eqty | 1.14% | 78,444 | $4.0M | Reduce -7.4% |
| MSFT Microsoft Corp. | 1.07% | 9,909 | $3.7M | Reduce -3.4% |
| FLMI Franklin Dynamic Municipal B | 0.91% | 128,548 | $3.1M | Add +83.0% |
| XLRE SS Real Estate Select Sector | 0.82% | 67,558 | $2.8M | Add +0.8% |
| SCHM Schwab US Mid Cap ETF | 0.74% | 98,384 | $2.6M | Add +8.4% |
| GS Goldman Sachs Group Inc. | 0.72% | 4,564 | $2.5M | Reduce -7.3% |
| JPM JPMorgan Chase & Co. | 0.68% | 9,664 | $2.4M | Reduce -3.6% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.67% | 4,361 | $2.3M | Reduce -3.4% |
| AVGO Broadcom Inc. | 0.55% | 11,286 | $1.9M | Add +73.6% |
| V Visa Inc. Class A | 0.51% | 5,083 | $1.8M | Add +0.3% |
| XOM Exxon Mobil Corp. | 0.51% | 14,919 | $1.8M | Reduce -3.0% |
| AMZN Amazon.com Inc. | 0.50% | 9,087 | $1.7M | Reduce -2.9% |
| NVDA Nvidia Corp. | 0.48% | 15,447 | $1.7M | Add +1.6% |
| AMP Ameriprise Financial Inc. | 0.45% | 3,228 | $1.6M | Reduce -7.3% |
| AOR iShares Core 60/40 Balanced | 0.44% | 26,330 | $1.5M | New |
| COST Costco Wholesale Corp. | 0.43% | 1,578 | $1.5M | Reduce -9.2% |
| MA Mastercard Inc. Class A | 0.42% | 2,635 | $1.4M | Reduce -6.7% |
| RTX RTX Corp. | 0.38% | 10,053 | $1.3M | Reduce -5.8% |
| UNH Unitedhealth Group Inc. | 0.38% | 2,508 | $1.3M | Reduce -0.8% |
| NEE Nextera Energy Inc. | 0.38% | 18,514 | $1.3M | Add +1.5% |
| ABBV Abbvie Inc. | 0.38% | 6,239 | $1.3M | Reduce -0.5% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.36% | 5,046 | $1.3M | No change |
| WMT Walmart Inc. | 0.36% | 14,205 | $1.2M | Reduce -8.9% |
| GOOGL Alphabet Inc. Class A | 0.30% | 6,629 | $1.0M | Reduce -1.9% |
| META Meta Platforms Inc. Class A | 0.30% | 1,778 | $1.0M | Add +11.0% |
| LLY Eli Lilly & Co. | 0.29% | 1,230 | $1.0M | Add +2.0% |
| JNJ Johnson & Johnson | 0.27% | 5,701 | $945K | Add +2.0% |
| IEF iShares 7-10 Year Treasury B | 0.24% | 8,886 | $847K | New |
| ORCL Oracle Corp. | 0.24% | 6,016 | $841K | Add +1.4% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 0.24% | 12,252 | $833K | Reduce -8.1% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.24% | 10,554 | $832K | New |
| AOA iShares Core 80/20 Aggressiv | 0.24% | 10,758 | $823K | New |
| BX Blackstone Inc. | 0.23% | 5,811 | $812K | Reduce -7.4% |
| MRK Merck & Co. Inc. | 0.23% | 8,985 | $806K | Reduce -2.6% |
| CSCO Cisco Systems Inc. | 0.23% | 12,673 | $782K | Add +2.3% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.22% | 18,610 | $777K | Add +2.5% |
| MCD McDonald's Corp. | 0.22% | 2,466 | $770K | Add +2.9% |
| PG The Procter & Gamble Co. | 0.22% | 4,480 | $763K | Add +3.0% |
| KO The Coca-Cola Co. | 0.22% | 10,586 | $758K | Add +1.9% |
| ABT Abbott Laboratories | 0.21% | 5,591 | $742K | Add +1.8% |
| HD Home Depot Inc. | 0.21% | 2,014 | $738K | Add +1.9% |
| NFLX Netflix Inc. | 0.21% | 781 | $728K | Reduce -0.8% |
| CRM Salesforce Inc. | 0.20% | 2,645 | $710K | Add +2.3% |
| LIN Linde PLC | 0.20% | 1,497 | $697K | Add +3.5% |
| WFC Wells Fargo & Co. | 0.20% | 9,587 | $688K | Add +1.7% |
| VZ Verizon Communications Inc. | 0.19% | 14,327 | $650K | Add +3.7% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.18% | 6,492 | $641K | Add +2.2% |
| CVX Chevron Corp. | 0.18% | 3,742 | $626K | Add +3.8% |
| ADBE Adobe Inc. | 0.18% | 1,625 | $623K | Add +3.7% |
| DHR Danaher Corp. | 0.17% | 2,941 | $603K | Add +3.8% |
| PEP Pepsico Inc. | 0.17% | 3,975 | $596K | Reduce -0.5% |
| ACN Accenture PLC Class A | 0.16% | 1,829 | $571K | Add +3.7% |
| STZ Constellation Brands Inc. Class A | 0.16% | 3,109 | $571K | Reduce -7.7% |
| AMGN Amgen Inc. | 0.16% | 1,831 | $570K | Add +4.5% |
| XLI SS Industrial Select Sector | 0.16% | 4,260 | $558K | Reduce -7.9% |
| TXN Texas Instruments Inc. | 0.16% | 3,047 | $548K | Add +4.2% |
| TSLA Tesla Inc. | 0.16% | 2,093 | $542K | Reduce -9.0% |
| GE General Electric filed as GE AEROSPACE | 0.15% | 2,664 | $533K | Add +5.3% |
| TMO Thermo Fisher Scientific Inc. | 0.15% | 1,060 | $527K | Add +1.9% |
| ALL Allstate Corp. | 0.15% | 2,545 | $527K | Reduce -7.7% |
| INTU Intuit Inc. | 0.15% | 820 | $503K | Add +6.2% |
| HON Honeywell International Inc. | 0.14% | 2,356 | $499K | Reduce -3.6% |
| QCOM Qualcomm Inc. | 0.14% | 3,179 | $488K | Add +6.2% |
| SRLN SS Blackstone Sr Loan ETF | 0.14% | 11,550 | $475K | Reduce -5.6% |
| AMD Advanced Micro Devices | 0.14% | 4,551 | $468K | Add +5.2% |
| GOOG Alphabet Inc. Class C | 0.13% | 2,905 | $454K | No change |
| PFE Pfizer Inc. | 0.13% | 17,867 | $453K | Add +1.0% |
| SPIP SS SPDR P Tips ETF | 0.13% | 16,849 | $444K | Reduce -95.1% |
| LMT Lockheed Martin Corp. | 0.13% | 988 | $441K | Reduce -3.5% |
| CAT Caterpillar Inc. | 0.12% | 1,291 | $426K | Add +7.1% |
| BKNG Booking Holdings Inc. | 0.11% | 86 | $396K | Add +1.2% |
| SNOW Snowflake Inc. | 0.11% | 2,526 | $369K | New |
| MTB M & T Bank Corp. filed as M & T BK CORP | 0.11% | 2,045 | $366K | No change |
| J Jacobs Solutions Inc. | 0.10% | 2,962 | $358K | Reduce -8.7% |
| DIAL Columbia Divers Fix Inc. ETF | 0.10% | 19,695 | $352K | Reduce -96.4% |
| IVV iShares Core S&P 500 ETF | 0.10% | 594 | $334K | Reduce -2.3% |
| LOW Lowe's Cos Inc. | 0.09% | 1,378 | $321K | Reduce -1.8% |
| MDLZ Mondelez International Inc. Class A | 0.09% | 4,340 | $294K | Reduce -6.2% |
| AOK iShares Core 30/70 Conservat | 0.08% | 7,674 | $289K | New |
| XLB SS Materials Select Sector | 0.08% | 3,347 | $288K | Reduce -6.8% |
| SHW The Sherwin-Williams Co. | 0.08% | 795 | $278K | Reduce -1.9% |
| MU Micron Technology Inc. | 0.08% | 3,162 | $275K | Add +5.2% |
| ZS Zscaler Inc. | 0.08% | 1,348 | $267K | Reduce -9.1% |
| C Citigroup Inc. | 0.08% | 3,730 | $265K | Reduce -8.1% |
| BLK BlackRock Inc. | 0.07% | 273 | $258K | Reduce -0.7% |
| VOO Vanguard S&P 500 ETF | 0.07% | 494 | $254K | No change |
| CG The Carlyle Group Inc. | 0.07% | 5,820 | $254K | New |
| JPIE JPMorgan Income ETF | 0.07% | 5,490 | $253K | Reduce -15.6% |
| PM Philip Morris International | 0.07% | 1,507 | $239K | New |
| BEN Franklin Templeton Inc. | 0.07% | 12,149 | $234K | New |
| JPST JPMorgan Ultra-Short Income | 0.06% | 3,973 | $201K | Reduce -72.8% |
Portfolio Sells Q4 2024 → Q1 2025
| VYM Vanguard High DVD Yield ETF | Sold out | 0.00% | −3.26 |
| DIAL Columbia Divers Fix Inc. ETF | Reduce -96.4% | 0.10% | −2.67 |
| SPIP SS SPDR P Tips ETF | Reduce -95.1% | 0.13% | −2.39 |
| AGG iShares Core U.S. Aggregate | Reduce -15.6% | 10.79% | −1.76 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -4.2% | 15.61% | −1.60 |
| GBNY Generations Bancorp NY Inc. | Sold out | 0.00% | −0.33 |
| AAPL Apple Inc. | Reduce -7.3% | 1.28% | −0.28 |
| VIG Vanguard Dividend Apprec ETF | Reduce -7.5% | 2.61% | −0.24 |
| JNK SS SPDR BB High Yield Bond | Sold out | 0.00% | −0.22 |
| USSG Xtrackers MSCI USA Sele Eqty | Reduce -7.4% | 1.14% | −0.18 |
| MSFT Microsoft Corp. | Reduce -3.4% | 1.07% | −0.18 |
| JPST JPMorgan Ultra-Short Income | Reduce -72.8% | 0.06% | −0.15 |
| TSLA Tesla Inc. | Reduce -9.0% | 0.16% | −0.11 |
| GS Goldman Sachs Group Inc. | Reduce -7.3% | 0.72% | −0.10 |
| AMZN Amazon.com Inc. | Reduce -2.9% | 0.50% | −0.09 |
| CMCSA Comcast Corp. Class A | Sold out | 0.00% | −0.09 |
| AMP Ameriprise Financial Inc. | Reduce -7.3% | 0.45% | −0.09 |
| BX Blackstone Inc. | Reduce -7.4% | 0.23% | −0.08 |
| GOOGL Alphabet Inc. Class A | Reduce -1.9% | 0.30% | −0.07 |
| BALL Ball Corp. | Sold out | 0.00% | −0.07 |
| BMY Bristol-Myers Squibb Co. | Sold out | 0.00% | −0.07 |
| TGT Target Corp. | Sold out | 0.00% | −0.07 |
| AMAT Applied Materials Inc. | Sold out | 0.00% | −0.06 |
| UPBD Upbound Group Inc. | Sold out | 0.00% | −0.06 |
| STZ Constellation Brands Inc. Class A | Reduce -7.7% | 0.16% | −0.05 |
| WMT Walmart Inc. | Reduce -8.9% | 0.36% | −0.05 |
| SPTM SS SPDR P S&P 1500 Comp ETF | Reduce -8.1% | 0.24% | −0.03 |
| MRK Merck & Co. Inc. | Reduce -2.6% | 0.23% | −0.03 |
| COST Costco Wholesale Corp. | Reduce -9.2% | 0.43% | −0.03 |
| J Jacobs Solutions Inc. | Reduce -8.7% | 0.10% | −0.02 |
| LMT Lockheed Martin Corp. | Reduce -3.5% | 0.13% | −0.02 |
| HON Honeywell International Inc. | Reduce -3.6% | 0.14% | −0.02 |
| XLI SS Industrial Select Sector | Reduce -7.9% | 0.16% | −0.01 |
| MA Mastercard Inc. Class A | Reduce -6.7% | 0.42% | −0.01 |
| JPIE JPMorgan Income ETF | Reduce -15.6% | 0.07% | −0.01 |
| JPM JPMorgan Chase & Co. | Reduce -3.6% | 0.68% | −0.01 |
| SRLN SS Blackstone Sr Loan ETF | Reduce -5.6% | 0.14% | −0.01 |
| LOW Lowe's Cos Inc. | Reduce -1.8% | 0.09% | −0.01 |
| IVV iShares Core S&P 500 ETF | Reduce -2.3% | 0.10% | −0.01 |
| BLK BlackRock Inc. | Reduce -0.7% | 0.07% | −0.01 |
| C Citigroup Inc. | Reduce -8.1% | 0.08% | −0.01 |
| XLB SS Materials Select Sector | Reduce -6.8% | 0.08% | −0.00 |
| PEP Pepsico Inc. | Reduce -0.5% | 0.17% | −0.00 |
| ALL Allstate Corp. | Reduce -7.7% | 0.15% | −0.00 |
| ZS Zscaler Inc. | Reduce -9.1% | 0.08% | −0.00 |
| SHW The Sherwin-Williams Co. | Reduce -1.9% | 0.08% | +0.00 |
| MDLZ Mondelez International Inc. Class A | Reduce -6.2% | 0.09% | +0.01 |
| NFLX Netflix Inc. | Reduce -0.8% | 0.21% | +0.01 |
| UNH Unitedhealth Group Inc. | Reduce -0.8% | 0.38% | +0.01 |
| RTX RTX Corp. | Reduce -5.8% | 0.38% | +0.03 |
Portfolio Buys Q4 2024 → Q1 2025
| FDVV Fidelity High Dividend ETF | New | 3.16% | +3.16 |
| FLBL Franklin Senior Loan ETF | Add +118.7% | 5.36% | +2.88 |
| SCHP Schwab U.S. Tips ETF | New | 2.58% | +2.58 |
| JEPI JPMorgan Equity Premium Inco | Add +1583.7% | 2.61% | +2.46 |
| AOR iShares Core 60/40 Balanced | New | 0.44% | +0.44 |
| FLMI Franklin Dynamic Municipal B | Add +83.0% | 0.91% | +0.41 |
| VYMI Vanguard Int High DVD YLD Inc. | Add +1.8% | 3.30% | +0.31 |
| IEF iShares 7-10 Year Treasury B | New | 0.24% | +0.24 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | New | 0.24% | +0.24 |
| AOA iShares Core 80/20 Aggressiv | New | 0.24% | +0.24 |
| VWO Vanguard Ftse Emerging Marke | Add +2.6% | 3.99% | +0.20 |
| JMUB JPMorgan Municipal ETF | Add +13.5% | 1.27% | +0.15 |
| JMHI JPMorgan High Yield Municpl | Add +9.3% | 1.64% | +0.15 |
| AVGO Broadcom Inc. | Add +73.6% | 0.55% | +0.11 |
| SNOW Snowflake Inc. | New | 0.11% | +0.11 |
| FLHY Franklin High Yield Corporat | Add +2.2% | 5.24% | +0.10 |
| AOK iShares Core 30/70 Conservat | New | 0.08% | +0.08 |
| EQWL Invesco S&P 100 Equal Weight | Add +1.6% | 3.71% | +0.08 |
| CG The Carlyle Group Inc. | New | 0.07% | +0.07 |
| PM Philip Morris International | New | 0.07% | +0.07 |
| BEN Franklin Templeton Inc. | New | 0.07% | +0.07 |
| V Visa Inc. Class A | Add +0.3% | 0.51% | +0.05 |
| HYMB SS SPDR N Ice HY Muni ETF | Add +4.2% | 1.87% | +0.05 |
| JNJ Johnson & Johnson | Add +2.0% | 0.27% | +0.04 |
| SHYM iShares Short Duration High | Add +2.1% | 2.02% | +0.04 |
| ABT Abbott Laboratories | Add +1.8% | 0.21% | +0.03 |
| AMGN Amgen Inc. | Add +4.5% | 0.16% | +0.03 |
| KO The Coca-Cola Co. | Add +1.9% | 0.22% | +0.03 |
| GE General Electric | Add +5.3% | 0.15% | +0.03 |
| CVX Chevron Corp. | Add +3.8% | 0.18% | +0.03 |
| XLRE SS Real Estate Select Sector | Add +0.8% | 0.82% | +0.03 |
| VZ Verizon Communications Inc. | Add +3.7% | 0.19% | +0.03 |
| LIN Linde PLC | Add +3.5% | 0.20% | +0.03 |
| META Meta Platforms Inc. Class A | Add +11.0% | 0.30% | +0.02 |
| LLY Eli Lilly & Co. | Add +2.0% | 0.29% | +0.02 |
| MCD McDonald's Corp. | Add +2.9% | 0.22% | +0.02 |
| SCHM Schwab US Mid Cap ETF | Add +8.4% | 0.74% | +0.02 |
| CSCO Cisco Systems Inc. | Add +2.3% | 0.23% | +0.01 |
| PG The Procter & Gamble Co. | Add +3.0% | 0.22% | +0.01 |
| QCOM Qualcomm Inc. | Add +6.2% | 0.14% | +0.01 |
| WFC Wells Fargo & Co. | Add +1.7% | 0.20% | +0.01 |
| MU Micron Technology Inc. | Add +5.2% | 0.08% | +0.01 |
| INTU Intuit Inc. | Add +6.2% | 0.15% | +0.01 |
| NEE Nextera Energy Inc. | Add +1.5% | 0.38% | +0.00 |
| TXN Texas Instruments Inc. | Add +4.2% | 0.16% | −0.00 |
| CAT Caterpillar Inc. | Add +7.1% | 0.12% | −0.00 |
| TMO Thermo Fisher Scientific Inc. | Add +1.9% | 0.15% | −0.00 |
| PFE Pfizer Inc. | Add +1.0% | 0.13% | −0.01 |
| BAC Bank of America Corp. | Add +2.5% | 0.22% | −0.01 |
| BKNG Booking Holdings Inc. | Add +1.2% | 0.11% | −0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 122 | $484.3M | AGG, VTI, VT, SCHP, FLHY |
| Q1 2026 | 115 | $443.1M | AGG, VTI, VT, SCHP, FLHY |
| Q4 2025 | 113 | $437.6M | VTI, AGG, VT, SCHP, EQWL |
| Q3 2025 | 112 | $405.6M | VTI, AGG, VT, SCHP, EQWL |
| Q2 2025 | 109 | $380.6M | VTI, AGG, VT, SCHP, EQWL |
| Q1 2025 | 108 | $346.4M | VTI, AGG, VT, FLBL, FLHY |
| Q4 2024 | 106 | $345.8M | VTI, AGG, VT, FLHY, VWO |
| Q3 2024 | 108 | $336.8M | VTI, AGG, VT, FLHY, VWO |
| Q2 2024 | 105 | $306.5M | VTI, AGG, VT, FLHY, VWO |
| Q1 2024 | 107 | $288.0M | VTI, AGG, VT, FLHY, EQWL |