Prentice Wealth Management LLC

Name: Prentice Wealth Management LLC 13F holdings, Q2 2025
Creator: Prentice Wealth Management LLC
Published: 2025-07-31

Q2 2026Q1 2026Q4 2025Q3 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024

In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 31, 2025), Prentice Wealth Management LLC reported 109 stock positions worth $380.6 million. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 16.4% of the portfolio, followed by iShares Core U.S. Aggregate (AGG, 13.0%) and Vanguard Tot World STK ETF (VT, 8.9%). Compared with Q1 2025, it opened 9 new positions, sold out of 8, added to 29 and reduced 66. The biggest buy was Schwab U.S. Tips ETF (SCHP, shares +179%) and the biggest sale Vanguard Ftse Emerging Marke (VWO, shares −81%).

Most Recent 13F: Q2 2026
Location: Rochester, NY
CIK: 0001864229
Portfolio Value: $380.6M (Q2 2025)
SEC Filing: 0001941040-25-000382 ↗ filed Jul 31, 2025

Holdings Value

Holdings 109 stocks · $380.6M


VTI VG Morningstar TS MKT ETF-US	16.44%	205,908	$62.6M	Add +4.6%
AGG iShares Core U.S. Aggregate	12.97%	497,468	$49.3M	Add +31.7%
VT Vanguard Tot World STK ETF	8.94%	264,860	$34.0M	Reduce -0.1%
SCHP Schwab U.S. Tips ETF	6.51%	928,865	$24.8M	Add +179.0%
EQWL Invesco S&P 100 Equal Weight	3.90%	135,020	$14.8M	Add +8.4%
JEPI JPMorgan Equity Premium Inco	3.40%	227,399	$12.9M	Add +43.6%
FLBL Franklin Senior Loan ETF	3.39%	532,052	$12.9M	Reduce -31.0%
FLHY Franklin High Yield Corporat	3.30%	515,084	$12.5M	Reduce -32.3%
FDVV Fidelity High Dividend ETF	3.26%	238,266	$12.4M	Add +8.1%
VYMI Vanguard Int High DVD YLD Inc.	3.24%	154,096	$12.3M	Reduce -0.8%
VIG Vanguard Dividend Apprec ETF	2.42%	44,949	$9.2M	Reduce -3.5%
SHYM iShares Short Duration High	1.86%	317,137	$7.1M	Add +2.6%
JMHI JPMorgan High Yield Municpl	1.60%	122,166	$6.1M	Add +8.5%
HYMB SS SPDR N Ice HY Muni ETF	1.51%	231,501	$5.7M	Reduce -9.9%
USSG Xtrackers MSCI USA Sele Eqty	1.36%	90,851	$5.2M	Add +15.8%
MSFT Microsoft Corp.	1.25%	9,595	$4.8M	Reduce -3.2%
JMUB JPMorgan Municipal ETF	1.20%	92,293	$4.6M	Add +4.7%
FLMI Franklin Dynamic Municipal B	1.19%	186,349	$4.5M	Add +45.0%
AAPL Apple Inc.	1.07%	19,836	$4.1M	Reduce -0.3%
GS Goldman Sachs Group Inc.	0.87%	4,691	$3.3M	Add +2.8%
AVGO Broadcom Inc.	0.78%	10,762	$3.0M	Reduce -4.6%
VWO Vanguard Ftse Emerging Marke	0.76%	58,095	$2.9M	Reduce -81.0%
SCHM Schwab US Mid Cap ETF	0.74%	100,812	$2.8M	Add +2.5%
XLRE SS Real Estate Select Sector	0.72%	66,051	$2.7M	Reduce -2.2%
JPM JPMorgan Chase & Co.	0.71%	9,314	$2.7M	Reduce -3.6%
NVDA Nvidia Corp.	0.62%	15,007	$2.4M	Reduce -2.9%
BRK.B Berkshire Hathaway Inc. Class B	0.55%	4,288	$2.1M	Reduce -1.7%
AMZN Amazon.com Inc.	0.51%	8,865	$1.9M	Reduce -2.4%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS	0.46%	5,886	$1.7M	Add +16.6%
AMP Ameriprise Financial Inc.	0.43%	3,085	$1.6M	Reduce -4.4%
V Visa Inc. Class A	0.43%	4,618	$1.6M	Reduce -9.2%
AOR iShares Core 60/40 Balanced	0.42%	26,094	$1.6M	Reduce -0.9%
XOM Exxon Mobil Corp.	0.42%	14,686	$1.6M	Reduce -1.6%
COST Costco Wholesale Corp.	0.41%	1,557	$1.5M	Reduce -1.3%
RTX RTX Corp.	0.40%	10,374	$1.5M	Add +3.2%
MA Mastercard Inc. Class A	0.37%	2,515	$1.4M	Reduce -4.5%
WMT Walmart Inc.	0.35%	13,719	$1.3M	Reduce -3.4%
JNK SS SPDR BB High Yield Bond	0.34%	13,473	$1.3M	New
META Meta Platforms Inc. Class A	0.34%	1,758	$1.3M	Reduce -1.1%
ORCL Oracle Corp.	0.32%	5,626	$1.2M	Reduce -6.5%
GOOGL Alphabet Inc. Class A	0.30%	6,490	$1.1M	Reduce -2.1%
ABBV Abbvie Inc.	0.30%	6,129	$1.1M	Reduce -1.8%
NEE Nextera Energy Inc.	0.30%	16,231	$1.1M	Reduce -12.3%
LLY Eli Lilly & Co.	0.25%	1,230	$959K	No change
SPTM SS SPDR P S&P 1500 Comp ETF	0.24%	12,252	$918K	No change
NFLX Netflix Inc.	0.24%	681	$912K	Reduce -12.8%
AOA iShares Core 80/20 Aggressiv	0.24%	10,931	$912K	Add +1.6%
JNJ Johnson & Johnson	0.23%	5,658	$864K	Reduce -0.8%
BX Blackstone Inc.	0.23%	5,767	$863K	Reduce -0.8%
GE General Electric filed as GE AEROSPACE	0.23%	3,336	$859K	Add +25.2%
BAC Bank of America Corp. filed as BANK AMERICA CORP	0.22%	18,088	$856K	Reduce -2.8%
CSCO Cisco Systems Inc.	0.22%	11,970	$830K	Reduce -5.5%
UNH Unitedhealth Group Inc.	0.22%	2,630	$820K	Add +4.9%
DIS The Walt Disney Co. filed as DISNEY WALT CO	0.21%	6,409	$795K	Reduce -1.3%
EVYM Eaton Vance High Income Muni	0.20%	15,535	$753K	New
MRK Merck & Co. Inc.	0.20%	9,410	$745K	Add +4.7%
HD Home Depot Inc.	0.20%	2,025	$742K	Add +0.6%
CRM Salesforce Inc.	0.19%	2,698	$736K	Add +2.0%
KO The Coca-Cola Co.	0.19%	10,331	$731K	Reduce -2.4%
WFC Wells Fargo & Co.	0.19%	9,042	$724K	Reduce -5.7%
ABT Abbott Laboratories	0.19%	5,326	$724K	Reduce -4.7%
PG The Procter & Gamble Co.	0.19%	4,531	$722K	Add +1.1%
MCD McDonald's Corp.	0.18%	2,408	$704K	Reduce -2.4%
LIN Linde PLC	0.18%	1,452	$681K	Reduce -3.0%
INTU Intuit Inc.	0.17%	815	$642K	Reduce -0.6%
TSLA Tesla Inc.	0.17%	2,012	$639K	Reduce -3.9%
VZ Verizon Communications Inc.	0.16%	14,100	$610K	Reduce -1.6%
XLI SS Industrial Select Sector	0.16%	4,100	$605K	Reduce -3.8%
BKNG Booking Holdings Inc.	0.16%	102	$591K	Add +18.6%
SNOW Snowflake Inc.	0.15%	2,472	$553K	Reduce -2.1%
CVX Chevron Corp.	0.14%	3,846	$551K	Add +2.8%
PEP Pepsico Inc.	0.14%	4,157	$549K	Add +4.6%
ACN Accenture PLC Class A	0.14%	1,828	$546K	Reduce -0.1%
QCOM Qualcomm Inc.	0.14%	3,409	$543K	Add +7.2%
HON Honeywell International Inc.	0.14%	2,292	$534K	Reduce -2.7%
GOOG Alphabet Inc. Class C	0.14%	2,905	$515K	No change
ADBE Adobe Inc.	0.13%	1,303	$504K	Reduce -19.8%
ALL Allstate Corp.	0.13%	2,468	$497K	Reduce -3.0%
TXN Texas Instruments Inc.	0.13%	2,381	$494K	Reduce -21.9%
STZ Constellation Brands Inc. Class A	0.13%	2,987	$486K	Reduce -3.9%
TOST Toast Inc. Class A	0.12%	10,645	$471K	New
DHR Danaher Corp.	0.12%	2,382	$471K	Reduce -19.0%
LMT Lockheed Martin Corp.	0.12%	948	$439K	Reduce -4.0%
AMD Advanced Micro Devices	0.11%	3,062	$434K	Reduce -32.7%
JPST JPMorgan Ultra-Short Income	0.11%	8,541	$433K	Add +115.0%
ZS Zscaler Inc.	0.11%	1,331	$418K	Reduce -1.3%
CGHM Cap Group Muni High-Income	0.11%	16,686	$411K	New
AMGN Amgen Inc.	0.11%	1,439	$402K	Reduce -21.4%
MTB M & T Bank Corp. filed as M & T BK CORP	0.10%	2,045	$397K	No change
MU Micron Technology Inc.	0.10%	3,111	$383K	Reduce -1.6%
CAT Caterpillar Inc.	0.10%	987	$383K	Reduce -23.6%
J Jacobs Solutions Inc.	0.10%	2,832	$372K	Reduce -4.4%
IVV iShares Core S&P 500 ETF	0.10%	584	$363K	Reduce -1.7%
PM Philip Morris International	0.09%	1,969	$359K	Add +30.7%
VOO Vanguard S&P 500 ETF	0.09%	589	$335K	Add +19.2%
TMO Thermo Fisher Scientific Inc.	0.09%	823	$334K	Reduce -22.4%
C Citigroup Inc.	0.08%	3,613	$308K	Reduce -3.1%
LOW Lowe's Cos Inc.	0.08%	1,378	$306K	No change
T AT&T Inc.	0.08%	10,502	$304K	New
CG The Carlyle Group Inc.	0.08%	5,616	$289K	Reduce -3.5%
MDLZ Mondelez International Inc. Class A	0.07%	4,210	$284K	Reduce -3.0%
XLB SS Materials Select Sector	0.07%	3,222	$283K	Reduce -3.7%
BLK BlackRock Inc.	0.07%	269	$282K	Reduce -1.5%
PFE Pfizer Inc.	0.07%	11,451	$278K	Reduce -35.9%
SHW The Sherwin-Williams Co.	0.07%	780	$268K	Reduce -1.9%
GEV GE Vernova Inc.	0.06%	462	$244K	New
AMAT Applied Materials Inc.	0.06%	1,265	$232K	New
ICVT iShares Convertible Bond ETF	0.06%	2,340	$211K	New
BALL Ball Corp.	0.05%	3,639	$204K	New

Portfolio Sells Q1 2025 → Q2 2025


VWO Vanguard Ftse Emerging Marke	Reduce -81.0%	0.76%	−3.24
FLBL Franklin Senior Loan ETF	Reduce -31.0%	3.39%	−1.97
FLHY Franklin High Yield Corporat	Reduce -32.3%	3.30%	−1.94
HYMB SS SPDR N Ice HY Muni ETF	Reduce -9.9%	1.51%	−0.36
IEF iShares 7-10 Year Treasury B	Sold out	0.00%	−0.24
XLU St Sr Utl SL SE SPDR ETF-Usd	Sold out	0.00%	−0.24
AAPL Apple Inc.	Reduce -0.3%	1.07%	−0.21
VIG Vanguard Dividend Apprec ETF	Reduce -3.5%	2.42%	−0.19
SRLN SS Blackstone Sr Loan ETF	Sold out	0.00%	−0.14
SPIP SS SPDR P Tips ETF	Sold out	0.00%	−0.13
BRK.B Berkshire Hathaway Inc. Class B	Reduce -1.7%	0.55%	−0.12
DIAL Columbia Divers Fix Inc. ETF	Sold out	0.00%	−0.10
XLRE SS Real Estate Select Sector	Reduce -2.2%	0.72%	−0.10
XOM Exxon Mobil Corp.	Reduce -1.6%	0.42%	−0.10
V Visa Inc. Class A	Reduce -9.2%	0.43%	−0.08
AOK iShares Core 30/70 Conservat	Sold out	0.00%	−0.08
NEE Nextera Energy Inc.	Reduce -12.3%	0.30%	−0.08
ABBV Abbvie Inc.	Reduce -1.8%	0.30%	−0.08
JPIE JPMorgan Income ETF	Sold out	0.00%	−0.07
BEN Franklin Templeton Inc.	Sold out	0.00%	−0.07
TMO Thermo Fisher Scientific Inc.	Reduce -22.4%	0.09%	−0.06
VYMI Vanguard Int High DVD YLD Inc.	Reduce -0.8%	3.24%	−0.06
AMGN Amgen Inc.	Reduce -21.4%	0.11%	−0.06
PFE Pfizer Inc.	Reduce -35.9%	0.07%	−0.06
DHR Danaher Corp.	Reduce -19.0%	0.12%	−0.05
ADBE Adobe Inc.	Reduce -19.8%	0.13%	−0.05
JNJ Johnson & Johnson	Reduce -0.8%	0.23%	−0.05
MA Mastercard Inc. Class A	Reduce -4.5%	0.37%	−0.05
MCD McDonald's Corp.	Reduce -2.4%	0.18%	−0.04
STZ Constellation Brands Inc. Class A	Reduce -3.9%	0.13%	−0.04
TXN Texas Instruments Inc.	Reduce -21.9%	0.13%	−0.03
VZ Verizon Communications Inc.	Reduce -1.6%	0.16%	−0.03
KO The Coca-Cola Co.	Reduce -2.4%	0.19%	−0.03
COST Costco Wholesale Corp.	Reduce -1.3%	0.41%	−0.03
ABT Abbott Laboratories	Reduce -4.7%	0.19%	−0.02
CAT Caterpillar Inc.	Reduce -23.6%	0.10%	−0.02
LIN Linde PLC	Reduce -3.0%	0.18%	−0.02
ALL Allstate Corp.	Reduce -3.0%	0.13%	−0.02
ACN Accenture PLC Class A	Reduce -0.1%	0.14%	−0.02
AMD Advanced Micro Devices	Reduce -32.7%	0.11%	−0.02
AMP Ameriprise Financial Inc.	Reduce -4.4%	0.43%	−0.02
AOR iShares Core 60/40 Balanced	Reduce -0.9%	0.42%	−0.02
LMT Lockheed Martin Corp.	Reduce -4.0%	0.12%	−0.01
MDLZ Mondelez International Inc. Class A	Reduce -3.0%	0.07%	−0.01
SHW The Sherwin-Williams Co.	Reduce -1.9%	0.07%	−0.01
XLB SS Materials Select Sector	Reduce -3.7%	0.07%	−0.01
WFC Wells Fargo & Co.	Reduce -5.7%	0.19%	−0.01
BX Blackstone Inc.	Reduce -0.8%	0.23%	−0.01
CSCO Cisco Systems Inc.	Reduce -5.5%	0.22%	−0.01
WMT Walmart Inc.	Reduce -3.4%	0.35%	−0.01

Portfolio Buys Q1 2025 → Q2 2025


SCHP Schwab U.S. Tips ETF	Add +179.0%	6.51%	+3.93
AGG iShares Core U.S. Aggregate	Add +31.7%	12.97%	+2.18
VTI VG Morningstar TS MKT ETF-US	Add +4.6%	16.44%	+0.83
JEPI JPMorgan Equity Premium Inco	Add +43.6%	3.40%	+0.78
JNK SS SPDR BB High Yield Bond	New	0.34%	+0.34
FLMI Franklin Dynamic Municipal B	Add +45.0%	1.19%	+0.28
USSG Xtrackers MSCI USA Sele Eqty	Add +15.8%	1.36%	+0.22
EVYM Eaton Vance High Income Muni	New	0.20%	+0.20
EQWL Invesco S&P 100 Equal Weight	Add +8.4%	3.90%	+0.20
GS Goldman Sachs Group Inc.	Add +2.8%	0.87%	+0.15
TOST Toast Inc. Class A	New	0.12%	+0.12
CGHM Cap Group Muni High-Income	New	0.11%	+0.11
FDVV Fidelity High Dividend ETF	Add +8.1%	3.26%	+0.10
IBM Intl Business Machines Corp.	Add +16.6%	0.46%	+0.09
T AT&T Inc.	New	0.08%	+0.08
GE General Electric	Add +25.2%	0.23%	+0.07
GEV GE Vernova Inc.	New	0.06%	+0.06
AMAT Applied Materials Inc.	New	0.06%	+0.06
JPST JPMorgan Ultra-Short Income	Add +115.0%	0.11%	+0.06
ICVT iShares Convertible Bond ETF	New	0.06%	+0.06
BALL Ball Corp.	New	0.05%	+0.05
BKNG Booking Holdings Inc.	Add +18.6%	0.16%	+0.04
PM Philip Morris International	Add +30.7%	0.09%	+0.03
VOO Vanguard S&P 500 ETF	Add +19.2%	0.09%	+0.01
RTX RTX Corp.	Add +3.2%	0.40%	+0.01
AOA iShares Core 80/20 Aggressiv	Add +1.6%	0.24%	+0.00
QCOM Qualcomm Inc.	Add +7.2%	0.14%	+0.00
SCHM Schwab US Mid Cap ETF	Add +2.5%	0.74%	−0.00
CRM Salesforce Inc.	Add +2.0%	0.19%	−0.01
HD Home Depot Inc.	Add +0.6%	0.20%	−0.02
PEP Pepsico Inc.	Add +4.6%	0.14%	−0.03
PG The Procter & Gamble Co.	Add +1.1%	0.19%	−0.03
CVX Chevron Corp.	Add +2.8%	0.14%	−0.04
MRK Merck & Co. Inc.	Add +4.7%	0.20%	−0.04
JMHI JPMorgan High Yield Municpl	Add +8.5%	1.60%	−0.04
JMUB JPMorgan Municipal ETF	Add +4.7%	1.20%	−0.07
SHYM iShares Short Duration High	Add +2.6%	1.86%	−0.16
UNH Unitedhealth Group Inc.	Add +4.9%	0.22%	−0.16

All Filings

Quarter	Positions	13F Reported Value	Top Holdings
Q2 2026	122	$484.3M	AGG, VTI, VT, SCHP, FLHY
Q1 2026	115	$443.1M	AGG, VTI, VT, SCHP, FLHY
Q4 2025	113	$437.6M	VTI, AGG, VT, SCHP, EQWL
Q3 2025	112	$405.6M	VTI, AGG, VT, SCHP, EQWL
Q2 2025	109	$380.6M	VTI, AGG, VT, SCHP, EQWL
Q1 2025	108	$346.4M	VTI, AGG, VT, FLBL, FLHY
Q4 2024	106	$345.8M	VTI, AGG, VT, FLHY, VWO
Q3 2024	108	$336.8M	VTI, AGG, VT, FLHY, VWO
Q2 2024	105	$306.5M	VTI, AGG, VT, FLHY, VWO
Q1 2024	107	$288.0M	VTI, AGG, VT, FLHY, EQWL