Prentice Wealth Management LLC

Name: Prentice Wealth Management LLC 13F holdings, Q4 2025
Creator: Prentice Wealth Management LLC
Published: 2026-01-30

Q2 2026Q1 2026Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024

In its 13F for Q4 2025 (holdings as of December 31, 2025, filed January 30, 2026), Prentice Wealth Management LLC reported 113 stock positions worth $437.6 million. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 16.1% of the portfolio, followed by iShares Core U.S. Aggregate (AGG, 13.8%) and Vanguard Tot World STK ETF (VT, 9.0%). Compared with Q3 2025, it opened 4 new positions, sold out of 3, added to 74 and reduced 28. The biggest buy was iShares Core U.S. Aggregate (AGG, shares +13%) and the biggest sale SS SPDR N Ice HY Muni ETF (HYMB, shares −40%).

Most Recent 13F: Q2 2026
Location: Rochester, NY
CIK: 0001864229
Portfolio Value: $437.6M (Q4 2025)
SEC Filing: 0001941040-26-000061 ↗ filed Jan 30, 2026

Holdings Value

Holdings 113 stocks · $437.6M


VTI VG Morningstar TS MKT ETF-US	16.11%	210,219	$70.5M	Add +2.2%
AGG iShares Core U.S. Aggregate	13.81%	605,243	$60.5M	Add +13.5%
VT Vanguard Tot World STK ETF	9.05%	280,682	$39.6M	Add +5.2%
SCHP Schwab U.S. Tips ETF	6.75%	1,115,313	$29.5M	Add +13.0%
EQWL Invesco S&P 100 Equal Weight	3.94%	146,049	$17.3M	Add +6.0%
VYMI Vanguard Int High DVD YLD Inc.	3.48%	169,112	$15.2M	Add +7.2%
FDVV Fidelity High Dividend ETF	3.37%	260,246	$14.8M	Add +7.3%
JEPI JPMorgan Equity Premium Inco	3.29%	251,348	$14.4M	Add +7.8%
FLHY Franklin High Yield Corporat	3.27%	585,945	$14.3M	Add +10.9%
FLBL Franklin Senior Loan ETF	3.12%	582,716	$13.6M	Add +11.5%
VIG Vanguard Dividend Apprec ETF	2.34%	46,562	$10.2M	Add +3.4%
FLMI Franklin Dynamic Municipal B	1.48%	260,148	$6.5M	Add +25.0%
JMHI JPMorgan High Yield Municpl	1.45%	126,361	$6.3M	Add +3.3%
AAPL Apple Inc.	1.28%	20,641	$5.6M	Add +3.0%
SHYM iShares Short Duration High	1.11%	218,787	$4.9M	Reduce -28.4%
MSFT Microsoft Corp.	1.05%	9,482	$4.6M	Add +0.7%
GS Goldman Sachs Group Inc.	1.00%	5,002	$4.4M	No change
CGHM Cap Group Muni High-Income	1.00%	171,470	$4.4M	Add +123.4%
USSG Xtrackers MSCI USA Sele Eqty	0.95%	65,807	$4.2M	Reduce -0.3%
JMUB JPMorgan Municipal ETF	0.84%	73,014	$3.7M	Reduce -7.1%
AVGO Broadcom Inc.	0.80%	10,088	$3.5M	Reduce -1.0%
SCHM Schwab US Mid Cap ETF	0.75%	108,977	$3.3M	Add +1.7%
HYMB SS SPDR N Ice HY Muni ETF	0.74%	129,599	$3.2M	Reduce -40.0%
VWO Vanguard Ftse Emerging Marke	0.72%	58,846	$3.2M	Add +1.2%
JPM JPMorgan Chase & Co.	0.68%	9,268	$3.0M	Add +3.0%
XLRE SS Real Estate Select Sector	0.64%	69,396	$2.8M	Add +1.9%
NVDA Nvidia Corp.	0.61%	14,333	$2.7M	Reduce -3.0%
JPST JPMorgan Ultra-Short Income	0.54%	47,007	$2.4M	Add +408.8%
BRK.B Berkshire Hathaway Inc. Class B	0.52%	4,558	$2.3M	Add +3.8%
RTX RTX Corp.	0.49%	11,576	$2.1M	Add +2.9%
GOOGL Alphabet Inc. Class A	0.47%	6,575	$2.1M	Reduce -0.1%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS	0.46%	6,861	$2.0M	Add +1.0%
AMZN Amazon.com Inc.	0.46%	8,742	$2.0M	Add +1.3%
EVYM Eaton Vance High Income Muni	0.42%	37,119	$1.9M	Add +13.0%
XOM Exxon Mobil Corp.	0.42%	15,096	$1.8M	Add +0.9%
V Visa Inc. Class A	0.39%	4,890	$1.7M	Add +4.8%
AOR iShares Core 60/40 Balanced	0.39%	26,109	$1.7M	Reduce -1.4%
IEF iShares 7-10 Year Treasury B	0.35%	16,125	$1.6M	New
XLU St Sr Utl SL SE SPDR ETF-Usd	0.35%	36,090	$1.5M	New
ABBV Abbvie Inc.	0.34%	6,588	$1.5M	Add +2.8%
LLY Eli Lilly & Co.	0.34%	1,389	$1.5M	Add +2.7%
WMT Walmart Inc.	0.34%	13,354	$1.5M	Add +0.9%
MA Mastercard Inc. Class A	0.33%	2,536	$1.4M	Add +1.5%
META Meta Platforms Inc. Class A	0.33%	2,173	$1.4M	Add +19.5%
COST Costco Wholesale Corp.	0.32%	1,649	$1.4M	Add +3.2%
AMP Ameriprise Financial Inc.	0.31%	2,780	$1.4M	Reduce -3.5%
AOA iShares Core 80/20 Aggressiv	0.29%	14,306	$1.3M	Add +18.3%
JNJ Johnson & Johnson	0.27%	5,716	$1.2M	Add +1.6%
MRK Merck & Co. Inc.	0.25%	10,349	$1.1M	Add +0.5%
ORCL Oracle Corp.	0.23%	5,244	$1.0M	Add +0.8%
GE General Electric filed as GE AEROSPACE	0.23%	3,311	$1.0M	Add +5.9%
BAC Bank of America Corp. filed as BANK AMERICA CORP	0.23%	18,327	$1.0M	Add +2.2%
GOOG Alphabet Inc. Class C	0.23%	3,202	$1.0M	Add +8.0%
NEE Nextera Energy Inc.	0.23%	12,321	$989K	Reduce -1.1%
SPTM SS SPDR P S&P 1500 Comp ETF	0.23%	11,946	$986K	Reduce -2.0%
UNH Unitedhealth Group Inc.	0.22%	2,887	$953K	Add +0.2%
BX Blackstone Inc.	0.22%	6,176	$952K	Add +4.7%
CSCO Cisco Systems Inc.	0.20%	11,589	$893K	Add +1.7%
WFC Wells Fargo & Co.	0.20%	9,375	$874K	Add +6.2%
CRM Salesforce Inc.	0.19%	3,216	$852K	Add +7.2%
BKNG Booking Holdings Inc.	0.19%	154	$825K	Add +8.4%
HD Home Depot Inc.	0.19%	2,360	$812K	Add +10.4%
PG The Procter & Gamble Co.	0.18%	5,415	$776K	Add +7.5%
TSLA Tesla Inc.	0.17%	1,688	$759K	Add +0.6%
MCD McDonald's Corp.	0.17%	2,460	$752K	Reduce -2.2%
KO The Coca-Cola Co.	0.17%	10,646	$744K	Add +1.2%
DIS The Walt Disney Co. filed as DISNEY WALT CO	0.17%	6,514	$741K	Add +3.2%
CVX Chevron Corp.	0.16%	4,575	$697K	Add +1.4%
QCOM Qualcomm Inc.	0.16%	3,969	$679K	Add +3.8%
PEP Pepsico Inc.	0.15%	4,698	$674K	Add +3.1%
ABT Abbott Laboratories	0.15%	5,285	$662K	Add +1.6%
LIN Linde PLC	0.14%	1,485	$633K	Add +1.6%
VZ Verizon Communications Inc.	0.14%	15,539	$633K	Add +10.5%
PM Philip Morris International	0.14%	3,724	$597K	Add +14.3%
PLTR Palantir Technologies Inc. Class A	0.13%	3,286	$584K	Add +9.1%
MU Micron Technology Inc.	0.13%	2,014	$575K	Add +0.6%
INTU Intuit Inc.	0.13%	850	$563K	Add +2.7%
NFLX Netflix Inc.	0.13%	5,969	$560K	Add +2.4%
ACN Accenture PLC Class A	0.13%	2,064	$554K	Add +1.4%
VCRM Vanguard Core Tax-Ex Bond	0.11%	6,635	$501K	New
XLI SS Industrial Select Sector	0.11%	3,221	$500K	Reduce -8.5%
T AT&T Inc.	0.11%	19,819	$492K	Add +4.3%
SNOW Snowflake Inc.	0.10%	2,053	$450K	Reduce -7.2%
HON Honeywell International Inc.	0.10%	2,268	$442K	Reduce -0.4%
IVV iShares Core S&P 500 ETF	0.10%	640	$438K	No change
MTB M & T Bank Corp. filed as M & T BK CORP	0.09%	2,045	$412K	No change
ISRG Intuitive Surgical Inc.	0.09%	722	$409K	Add +3.9%
ALL Allstate Corp.	0.09%	1,932	$402K	Reduce -9.3%
GEV GE Vernova Inc.	0.09%	600	$392K	Add +10.5%
VOO Vanguard S&P 500 ETF	0.09%	609	$382K	No change
AMAT Applied Materials Inc.	0.09%	1,453	$373K	Add +14.9%
STZ Constellation Brands Inc. Class A	0.08%	2,653	$366K	Reduce -3.9%
CAT Caterpillar Inc.	0.08%	629	$360K	Add +13.5%
CG The Carlyle Group Inc.	0.08%	5,824	$344K	Add +2.7%
AMD Advanced Micro Devices	0.08%	1,592	$341K	Reduce -2.8%
C Citigroup Inc.	0.08%	2,873	$335K	Reduce -7.8%
LOW Lowe's Cos Inc.	0.08%	1,368	$330K	No change
LHX L3HARRIS Technologies Inc.	0.07%	1,118	$328K	New
LMT Lockheed Martin Corp.	0.07%	618	$299K	Reduce -15.1%
J Jacobs Solutions Inc.	0.07%	2,230	$295K	Reduce -9.1%
ZS Zscaler Inc.	0.07%	1,310	$295K	Add +2.5%
NOW ServiceNow Inc.	0.07%	1,897	$291K	Add +6.6%
BLK BlackRock Inc.	0.07%	269	$288K	Add +1.1%
AMGN Amgen Inc.	0.07%	876	$287K	Reduce -0.7%
DHR Danaher Corp.	0.06%	1,215	$278K	Reduce -2.1%
NPO Enpro Inc.	0.06%	1,254	$269K	Reduce -15.3%
ADBE Adobe Inc.	0.06%	699	$245K	Reduce -2.6%
SHW The Sherwin-Williams Co.	0.05%	730	$237K	No change
XLB SS Materials Select Sector	0.05%	5,055	$229K	Reduce -8.7%
VRT Vertiv Holdings Co. Class A	0.05%	1,391	$225K	No change
PAYX Paychex Inc.	0.05%	1,948	$219K	Add +21.8%
TXN Texas Instruments Inc.	0.05%	1,173	$204K	Reduce -2.8%
AOK iShares Core 30/70 Conservat	0.05%	5,014	$201K	Reduce -0.1%

Options reported separately and not counted above: NPO puts ($14K).

Portfolio Sells Q3 2025 → Q4 2025


HYMB SS SPDR N Ice HY Muni ETF	Reduce -40.0%	0.74%	−0.59
SHYM iShares Short Duration High	Reduce -28.4%	1.11%	−0.57
JNK SS SPDR BB High Yield Bond	Sold out	0.00%	−0.36
JMUB JPMorgan Municipal ETF	Reduce -7.1%	0.84%	−0.14
NVDA Nvidia Corp.	Reduce -3.0%	0.61%	−0.07
MDLZ Mondelez International Inc. Class A	Sold out	0.00%	−0.06
TMO Thermo Fisher Scientific Inc.	Sold out	0.00%	−0.06
USSG Xtrackers MSCI USA Sele Eqty	Reduce -0.3%	0.95%	−0.04
AMP Ameriprise Financial Inc.	Reduce -3.5%	0.31%	−0.04
AOR iShares Core 60/40 Balanced	Reduce -1.4%	0.39%	−0.03
AVGO Broadcom Inc.	Reduce -1.0%	0.80%	−0.03
J Jacobs Solutions Inc.	Reduce -9.1%	0.07%	−0.02
LMT Lockheed Martin Corp.	Reduce -15.1%	0.07%	−0.02
NPO Enpro Inc.	Reduce -15.3%	0.06%	−0.02
ALL Allstate Corp.	Reduce -9.3%	0.09%	−0.02
SNOW Snowflake Inc.	Reduce -7.2%	0.10%	−0.02
XLI SS Industrial Select Sector	Reduce -8.5%	0.11%	−0.02
HON Honeywell International Inc.	Reduce -0.4%	0.10%	−0.02
SPTM SS SPDR P S&P 1500 Comp ETF	Reduce -2.0%	0.23%	−0.02
MCD McDonald's Corp.	Reduce -2.2%	0.17%	−0.02
XLB SS Materials Select Sector	Reduce -8.7%	0.05%	−0.01
TXN Texas Instruments Inc.	Reduce -2.8%	0.05%	−0.01
STZ Constellation Brands Inc. Class A	Reduce -3.9%	0.08%	−0.01
ADBE Adobe Inc.	Reduce -2.6%	0.06%	−0.01
NEE Nextera Energy Inc.	Reduce -1.1%	0.23%	−0.01
AOK iShares Core 30/70 Conservat	Reduce -0.1%	0.05%	−0.00
C Citigroup Inc.	Reduce -7.8%	0.08%	−0.00
DHR Danaher Corp.	Reduce -2.1%	0.06%	+0.00
AMGN Amgen Inc.	Reduce -0.7%	0.07%	+0.00
AMD Advanced Micro Devices	Reduce -2.8%	0.08%	+0.01
GOOGL Alphabet Inc. Class A	Reduce -0.1%	0.47%	+0.08

Portfolio Buys Q3 2025 → Q4 2025


AGG iShares Core U.S. Aggregate	Add +13.5%	13.81%	+0.63
CGHM Cap Group Muni High-Income	Add +123.4%	1.00%	+0.52
JPST JPMorgan Ultra-Short Income	Add +408.8%	0.54%	+0.43
IEF iShares 7-10 Year Treasury B	New	0.35%	+0.35
XLU St Sr Utl SL SE SPDR ETF-Usd	New	0.35%	+0.35
FLMI Franklin Dynamic Municipal B	Add +25.0%	1.48%	+0.21
SCHP Schwab U.S. Tips ETF	Add +13.0%	6.75%	+0.19
VYMI Vanguard Int High DVD YLD Inc.	Add +7.2%	3.48%	+0.18
VCRM Vanguard Core Tax-Ex Bond	New	0.11%	+0.11
LLY Eli Lilly & Co.	Add +2.7%	0.34%	+0.09
FLHY Franklin High Yield Corporat	Add +10.9%	3.27%	+0.08
LHX L3HARRIS Technologies Inc.	New	0.07%	+0.07
GOOG Alphabet Inc. Class C	Add +8.0%	0.23%	+0.05
EQWL Invesco S&P 100 Equal Weight	Add +6.0%	3.94%	+0.05
MU Micron Technology Inc.	Add +0.6%	0.13%	+0.05
FDVV Fidelity High Dividend ETF	Add +7.3%	3.37%	+0.04
MRK Merck & Co. Inc.	Add +0.5%	0.25%	+0.04
AOA iShares Core 80/20 Aggressiv	Add +18.3%	0.29%	+0.03
FLBL Franklin Senior Loan ETF	Add +11.5%	3.12%	+0.02
AAPL Apple Inc.	Add +3.0%	1.28%	+0.02
EVYM Eaton Vance High Income Muni	Add +13.0%	0.42%	+0.02
AMAT Applied Materials Inc.	Add +14.9%	0.09%	+0.02
RTX RTX Corp.	Add +2.9%	0.49%	+0.02
CRM Salesforce Inc.	Add +7.2%	0.19%	+0.02
WFC Wells Fargo & Co.	Add +6.2%	0.20%	+0.02
CAT Caterpillar Inc.	Add +13.5%	0.08%	+0.02
ISRG Intuitive Surgical Inc.	Add +3.9%	0.09%	+0.02
JNJ Johnson & Johnson	Add +1.6%	0.27%	+0.01
CSCO Cisco Systems Inc.	Add +1.7%	0.20%	+0.01
GEV GE Vernova Inc.	Add +10.5%	0.09%	+0.01
PM Philip Morris International	Add +14.3%	0.14%	+0.01
JEPI JPMorgan Equity Premium Inco	Add +7.8%	3.29%	+0.00
WMT Walmart Inc.	Add +0.9%	0.34%	+0.00
ACN Accenture PLC Class A	Add +1.4%	0.13%	+0.00
BAC Bank of America Corp.	Add +2.2%	0.23%	+0.00
GE General Electric	Add +5.9%	0.23%	+0.00
PAYX Paychex Inc.	Add +21.8%	0.05%	−0.00
BKNG Booking Holdings Inc.	Add +8.4%	0.19%	−0.00
XOM Exxon Mobil Corp.	Add +0.9%	0.42%	−0.00
V Visa Inc. Class A	Add +4.8%	0.39%	−0.00
META Meta Platforms Inc. Class A	Add +19.5%	0.33%	−0.00
QCOM Qualcomm Inc.	Add +3.8%	0.16%	−0.00
KO The Coca-Cola Co.	Add +1.2%	0.17%	−0.00
PLTR Palantir Technologies Inc. Class A	Add +9.1%	0.13%	−0.00
PEP Pepsico Inc.	Add +3.1%	0.15%	−0.00
AMZN Amazon.com Inc.	Add +1.3%	0.46%	−0.01
VZ Verizon Communications Inc.	Add +10.5%	0.14%	−0.01
IBM Intl Business Machines Corp.	Add +1.0%	0.46%	−0.01
DIS The Walt Disney Co.	Add +3.2%	0.17%	−0.01
CG The Carlyle Group Inc.	Add +2.7%	0.08%	−0.01

Options Activity Q3 2025 → Q4 2025


NPO Enpro Inc.	put	New	1,100	$14K

Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.

All Filings

Quarter	Positions	13F Reported Value	Top Holdings
Q2 2026	122	$484.3M	AGG, VTI, VT, SCHP, FLHY
Q1 2026	115	$443.1M	AGG, VTI, VT, SCHP, FLHY
Q4 2025	113	$437.6M	VTI, AGG, VT, SCHP, EQWL
Q3 2025	112	$405.6M	VTI, AGG, VT, SCHP, EQWL
Q2 2025	109	$380.6M	VTI, AGG, VT, SCHP, EQWL
Q1 2025	108	$346.4M	VTI, AGG, VT, FLBL, FLHY
Q4 2024	106	$345.8M	VTI, AGG, VT, FLHY, VWO
Q3 2024	108	$336.8M	VTI, AGG, VT, FLHY, VWO
Q2 2024	105	$306.5M	VTI, AGG, VT, FLHY, VWO
Q1 2024	107	$288.0M	VTI, AGG, VT, FLHY, EQWL