Prentice Wealth Management LLC

Name: Prentice Wealth Management LLC 13F holdings, Q1 2026
Creator: Prentice Wealth Management LLC
Published: 2026-04-17

Q2 2026Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024

In its 13F for Q1 2026 (holdings as of March 31, 2026, filed April 17, 2026), Prentice Wealth Management LLC reported 115 stock positions worth $443.1 million. Its top holding was iShares Core U.S. Aggregate (AGG) at 14.6% of the portfolio, followed by VG Morningstar TS MKT ETF-US (VTI, 8.9%) and Vanguard Tot World STK ETF (VT, 8.8%). Compared with Q4 2025, it opened 4 new positions, sold out of 2, added to 41 and reduced 66. The biggest buy was a new position in Imgp Dbi MFT STR ETF-Usd (DBMF) and the biggest sale VG Morningstar TS MKT ETF-US (VTI, shares −42%).

Most Recent 13F: Q2 2026
Location: Rochester, NY
CIK: 0001864229
Portfolio Value: $443.1M (Q1 2026)
SEC Filing: 0001941040-26-000228 ↗ filed Apr 17, 2026

Holdings Value

Holdings 115 stocks · $443.1M


AGG iShares Core U.S. Aggregate	14.60%	651,758	$64.7M	Add +7.7%
VTI VG Morningstar TS MKT ETF-US	8.90%	122,977	$39.5M	Reduce -41.5%
VT Vanguard Tot World STK ETF	8.82%	282,629	$39.1M	Add +0.7%
SCHP Schwab U.S. Tips ETF	6.18%	1,028,393	$27.4M	Reduce -7.8%
FLHY Franklin High Yield Corporat	5.51%	1,010,897	$24.4M	Add +72.5%
EQWL Invesco S&P 100 Equal Weight	3.61%	138,942	$16.0M	Reduce -4.9%
XLRE SS Real Estate Select Sector	3.51%	380,776	$15.5M	Add +448.7%
JEPI JPMorgan Equity Premium Inco	3.09%	241,686	$13.7M	Reduce -3.8%
FLBL Franklin Senior Loan ETF	3.03%	583,985	$13.4M	Add +0.2%
VYMI Vanguard Int High DVD YLD Inc.	2.97%	139,512	$13.1M	Reduce -17.5%
DBMF Imgp Dbi MFT STR ETF-Usd Inc.	2.96%	435,694	$13.1M	New
FDVV Fidelity High Dividend ETF	2.95%	236,547	$13.1M	Reduce -9.1%
VIG Vanguard Dividend Apprec ETF	2.26%	46,533	$10.0M	Reduce -0.1%
DVYE iShares Emerging Markets Div	1.99%	255,920	$8.8M	New
FLMI Franklin Dynamic Municipal B	1.62%	289,218	$7.2M	Add +11.2%
FTMH FR Muni High Yield ETF	1.26%	484,773	$5.6M	New
JMHI JPMorgan High Yield Municpl	1.22%	108,356	$5.4M	Reduce -14.3%
CGHM Cap Group Muni High-Income	1.19%	207,443	$5.3M	Add +21.0%
AAPL Apple Inc.	1.14%	19,970	$5.1M	Reduce -3.3%
SHYM iShares Short Duration High	1.07%	216,305	$4.8M	Reduce -1.1%
GS Goldman Sachs Group Inc.	0.95%	5,000	$4.2M	Reduce -0.0%
USSG Xtrackers MSCI USA Sele Eqty	0.82%	60,926	$3.6M	Reduce -7.4%
MSFT Microsoft Corp.	0.78%	9,355	$3.5M	Reduce -1.3%
SCHM Schwab US Mid Cap ETF	0.76%	108,482	$3.4M	Reduce -0.5%
AVGO Broadcom Inc.	0.70%	10,030	$3.1M	Reduce -0.6%
VWO Vanguard Ftse Emerging Marke	0.70%	57,417	$3.1M	Reduce -2.4%
HYMB SS SPDR N Ice HY Muni ETF	0.70%	125,024	$3.1M	Reduce -3.5%
NVDA Nvidia Corp.	0.65%	16,396	$2.9M	Add +14.4%
JPM JPMorgan Chase & Co.	0.61%	9,186	$2.7M	Reduce -0.9%
JMUB JPMorgan Municipal ETF	0.58%	51,775	$2.6M	Reduce -29.1%
XOM Exxon Mobil Corp.	0.54%	14,182	$2.4M	Reduce -6.0%
BRK.B Berkshire Hathaway Inc. Class B	0.49%	4,572	$2.2M	Add +0.3%
RTX RTX Corp.	0.49%	11,291	$2.2M	Reduce -2.5%
GOOGL Alphabet Inc. Class A	0.42%	6,403	$1.8M	Reduce -2.6%
AMZN Amazon.com Inc.	0.40%	8,524	$1.8M	Reduce -2.5%
EVYM Eaton Vance High Income Muni	0.40%	35,597	$1.8M	Reduce -4.1%
AOR iShares Core 60/40 Balanced	0.39%	26,930	$1.7M	Add +3.1%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS	0.38%	6,880	$1.7M	Add +0.3%
XLU St Sr Utl SL SE SPDR ETF-Usd	0.37%	36,014	$1.7M	Reduce -0.2%
IEF iShares 7-10 Year Treasury B	0.35%	16,120	$1.5M	Reduce -0.0%
V Visa Inc. Class A	0.32%	4,757	$1.4M	Reduce -2.7%
ABBV Abbvie Inc.	0.32%	6,594	$1.4M	Add +0.1%
WMT Walmart Inc.	0.32%	11,456	$1.4M	Reduce -14.2%
JNJ Johnson & Johnson	0.31%	5,559	$1.4M	Reduce -2.8%
LLY Eli Lilly & Co.	0.28%	1,370	$1.3M	Reduce -1.4%
META Meta Platforms Inc. Class A	0.28%	2,183	$1.2M	Add +0.5%
MRK Merck & Co. Inc.	0.28%	10,139	$1.2M	Reduce -2.0%
COST Costco Wholesale Corp.	0.27%	1,218	$1.2M	Reduce -26.1%
AMP Ameriprise Financial Inc.	0.27%	2,699	$1.2M	Reduce -2.9%
NEE Nextera Energy Inc.	0.25%	11,836	$1.1M	Reduce -3.9%
MA Mastercard Inc. Class A	0.24%	2,134	$1.1M	Reduce -15.8%
AOA iShares Core 80/20 Aggressiv	0.24%	11,974	$1.1M	Reduce -16.3%
SPTM SS SPDR P S&P 1500 Comp ETF	0.23%	13,137	$1.0M	Add +10.0%
GE General Electric filed as GE AEROSPACE	0.21%	3,299	$936K	Reduce -0.4%
CVX Chevron Corp.	0.21%	4,513	$934K	Reduce -1.4%
GOOG Alphabet Inc. Class C	0.21%	3,202	$919K	No change
BAC Bank of America Corp. filed as BANK AMERICA CORP	0.20%	18,269	$891K	Reduce -0.3%
CSCO Cisco Systems Inc.	0.20%	11,438	$887K	Reduce -1.3%
KO The Coca-Cola Co.	0.18%	10,478	$797K	Reduce -1.6%
UNH Unitedhealth Group Inc.	0.18%	2,925	$791K	Add +1.3%
PG The Procter & Gamble Co.	0.18%	5,437	$785K	Add +0.4%
HD Home Depot Inc.	0.18%	2,382	$783K	Add +0.9%
ORCL Oracle Corp.	0.18%	5,320	$783K	Add +1.4%
MCD McDonald's Corp.	0.17%	2,445	$760K	Reduce -0.6%
LIN Linde PLC	0.17%	1,493	$740K	Add +0.5%
WFC Wells Fargo & Co.	0.17%	9,293	$740K	Reduce -0.9%
VZ Verizon Communications Inc.	0.16%	14,499	$728K	Reduce -6.7%
PEP Pepsico Inc.	0.16%	4,686	$728K	Reduce -0.3%
BX Blackstone Inc.	0.16%	6,256	$719K	Add +1.3%
BKNG Booking Holdings Inc.	0.15%	155	$653K	Add +0.7%
DIS The Walt Disney Co. filed as DISNEY WALT CO	0.14%	6,560	$632K	Add +0.7%
TSLA Tesla Inc.	0.14%	1,686	$627K	Reduce -0.1%
PM Philip Morris International	0.14%	3,745	$619K	Add +0.6%
CRM Salesforce Inc.	0.14%	3,274	$611K	Add +1.8%
NFLX Netflix Inc.	0.14%	6,227	$599K	Add +4.3%
T AT&T Inc.	0.13%	19,517	$566K	Reduce -1.5%
ABT Abbott Laboratories	0.12%	5,335	$548K	Add +0.9%
VCRM Vanguard Core Tax-Ex Bond	0.12%	7,045	$529K	Add +6.2%
GEV GE Vernova Inc.	0.12%	597	$521K	Reduce -0.5%
QCOM Qualcomm Inc.	0.12%	4,015	$517K	Add +1.2%
HON Honeywell International Inc.	0.12%	2,281	$516K	Add +0.6%
PLTR Palantir Technologies Inc. Class A	0.11%	3,387	$495K	Add +3.1%
AMAT Applied Materials Inc.	0.11%	1,430	$489K	Reduce -1.6%
XLI SS Industrial Select Sector	0.11%	3,001	$485K	Reduce -6.8%
CAT Caterpillar Inc.	0.10%	614	$435K	Reduce -2.4%
ACN Accenture PLC Class A	0.10%	2,139	$424K	Add +3.6%
MTB M & T Bank Corp. filed as M & T BK CORP	0.10%	2,045	$423K	No change
IVV iShares Core S&P 500 ETF	0.09%	640	$418K	No change
LHX L3HARRIS Technologies Inc.	0.09%	1,123	$387K	Add +0.5%
STZ Constellation Brands Inc. Class A	0.09%	2,549	$382K	Reduce -3.9%
LMT Lockheed Martin Corp.	0.09%	627	$379K	Add +1.5%
INTU Intuit Inc.	0.09%	876	$379K	Add +3.1%
VOO Vanguard S&P 500 ETF	0.08%	619	$370K	Add +1.6%
ALL Allstate Corp.	0.08%	1,770	$367K	Reduce -8.4%
MU Micron Technology Inc.	0.08%	1,085	$367K	Reduce -46.1%
VRT Vertiv Holdings Co. Class A	0.08%	1,400	$351K	Add +0.7%
ISRG Intuitive Surgical Inc.	0.08%	734	$338K	Add +1.7%
AMD Advanced Micro Devices	0.07%	1,559	$317K	Reduce -2.1%
LOW Lowe's Cos Inc.	0.07%	1,335	$315K	Reduce -2.4%
C Citigroup Inc.	0.07%	2,639	$299K	Reduce -8.1%
NPO Enpro Inc.	0.07%	1,194	$299K	Reduce -4.8%
PAYX Paychex Inc.	0.07%	3,226	$297K	Add +65.6%
AMGN Amgen Inc.	0.07%	837	$295K	Reduce -4.5%
SNOW Snowflake Inc.	0.07%	1,950	$294K	Reduce -5.0%
CG The Carlyle Group Inc.	0.06%	5,870	$284K	Add +0.8%
JPST JPMorgan Ultra-Short Income	0.06%	5,323	$269K	Reduce -88.7%
J Jacobs Solutions Inc.	0.06%	2,058	$262K	Reduce -7.7%
BLK BlackRock Inc.	0.06%	269	$259K	No change
SHW The Sherwin-Williams Co.	0.05%	729	$234K	Reduce -0.1%
XLB SS Materials Select Sector	0.05%	4,523	$226K	Reduce -10.5%
DHR Danaher Corp.	0.05%	1,168	$221K	Reduce -3.9%
NOW ServiceNow Inc.	0.05%	2,107	$220K	Add +11.1%
AOK iShares Core 30/70 Conservat	0.05%	5,517	$220K	Add +10.0%
TXN Texas Instruments Inc.	0.05%	1,102	$214K	Reduce -6.0%
MDLZ Mondelez International Inc. Class A	0.05%	3,615	$208K	New

Options reported separately and not counted above: NVDA puts ($28K), NPO puts ($5K).

Portfolio Sells Q4 2025 → Q1 2026


VTI VG Morningstar TS MKT ETF-US	Reduce -41.5%	8.90%	−7.20
SCHP Schwab U.S. Tips ETF	Reduce -7.8%	6.18%	−0.58
VYMI Vanguard Int High DVD YLD Inc.	Reduce -17.5%	2.97%	−0.51
JPST JPMorgan Ultra-Short Income	Reduce -88.7%	0.06%	−0.48
FDVV Fidelity High Dividend ETF	Reduce -9.1%	2.95%	−0.42
EQWL Invesco S&P 100 Equal Weight	Reduce -4.9%	3.61%	−0.33
MSFT Microsoft Corp.	Reduce -1.3%	0.78%	−0.27
JMUB JPMorgan Municipal ETF	Reduce -29.1%	0.58%	−0.26
JMHI JPMorgan High Yield Municpl	Reduce -14.3%	1.22%	−0.23
JEPI JPMorgan Equity Premium Inco	Reduce -3.8%	3.09%	−0.20
AAPL Apple Inc.	Reduce -3.3%	1.14%	−0.14
USSG Xtrackers MSCI USA Sele Eqty	Reduce -7.4%	0.82%	−0.13
AVGO Broadcom Inc.	Reduce -0.6%	0.70%	−0.10
MA Mastercard Inc. Class A	Reduce -15.8%	0.24%	−0.09
VIG Vanguard Dividend Apprec ETF	Reduce -0.1%	2.26%	−0.08
JPM JPMorgan Chase & Co.	Reduce -0.9%	0.61%	−0.07
V Visa Inc. Class A	Reduce -2.7%	0.32%	−0.07
ZS Zscaler Inc.	Sold out	0.00%	−0.07
AMZN Amazon.com Inc.	Reduce -2.5%	0.40%	−0.06
LLY Eli Lilly & Co.	Reduce -1.4%	0.28%	−0.06
ADBE Adobe Inc.	Sold out	0.00%	−0.06
GOOGL Alphabet Inc. Class A	Reduce -2.6%	0.42%	−0.05
AOA iShares Core 80/20 Aggressiv	Reduce -16.3%	0.24%	−0.05
COST Costco Wholesale Corp.	Reduce -26.1%	0.27%	−0.05
GS Goldman Sachs Group Inc.	Reduce -0.0%	0.95%	−0.05
MU Micron Technology Inc.	Reduce -46.1%	0.08%	−0.05
AMP Ameriprise Financial Inc.	Reduce -2.9%	0.27%	−0.04
HYMB SS SPDR N Ice HY Muni ETF	Reduce -3.5%	0.70%	−0.04
SNOW Snowflake Inc.	Reduce -5.0%	0.07%	−0.04
SHYM iShares Short Duration High	Reduce -1.1%	1.07%	−0.04
WFC Wells Fargo & Co.	Reduce -0.9%	0.17%	−0.03
TSLA Tesla Inc.	Reduce -0.1%	0.14%	−0.03
BAC Bank of America Corp.	Reduce -0.3%	0.20%	−0.03
EVYM Eaton Vance High Income Muni	Reduce -4.1%	0.40%	−0.02
VWO Vanguard Ftse Emerging Marke	Reduce -2.4%	0.70%	−0.02
GE General Electric	Reduce -0.4%	0.21%	−0.02
WMT Walmart Inc.	Reduce -14.2%	0.32%	−0.02
DHR Danaher Corp.	Reduce -3.9%	0.05%	−0.01
ALL Allstate Corp.	Reduce -8.4%	0.08%	−0.01
C Citigroup Inc.	Reduce -8.1%	0.07%	−0.01
J Jacobs Solutions Inc.	Reduce -7.7%	0.06%	−0.01
IEF iShares 7-10 Year Treasury B	Reduce -0.0%	0.35%	−0.01
AMD Advanced Micro Devices	Reduce -2.1%	0.07%	−0.01
XLI SS Industrial Select Sector	Reduce -6.8%	0.11%	−0.00
LOW Lowe's Cos Inc.	Reduce -2.4%	0.07%	−0.00
CSCO Cisco Systems Inc.	Reduce -1.3%	0.20%	−0.00
XLB SS Materials Select Sector	Reduce -10.5%	0.05%	−0.00
SHW The Sherwin-Williams Co.	Reduce -0.1%	0.05%	−0.00
MCD McDonald's Corp.	Reduce -0.6%	0.17%	−0.00
AMGN Amgen Inc.	Reduce -4.5%	0.07%	+0.00

Portfolio Buys Q4 2025 → Q1 2026


DBMF Imgp Dbi MFT STR ETF-Usd Inc.	New	2.96%	+2.96
XLRE SS Real Estate Select Sector	Add +448.7%	3.51%	+2.87
FLHY Franklin High Yield Corporat	Add +72.5%	5.51%	+2.24
DVYE iShares Emerging Markets Div	New	1.99%	+1.99
FTMH FR Muni High Yield ETF	New	1.26%	+1.26
AGG iShares Core U.S. Aggregate	Add +7.7%	14.60%	+0.79
CGHM Cap Group Muni High-Income	Add +21.0%	1.19%	+0.19
FLMI Franklin Dynamic Municipal B	Add +11.2%	1.62%	+0.14
MDLZ Mondelez International Inc. Class A	New	0.05%	+0.05
NVDA Nvidia Corp.	Add +14.4%	0.65%	+0.03
VRT Vertiv Holdings Co. Class A	Add +0.7%	0.08%	+0.03
LIN Linde PLC	Add +0.5%	0.17%	+0.02
LMT Lockheed Martin Corp.	Add +1.5%	0.09%	+0.02
PAYX Paychex Inc.	Add +65.6%	0.07%	+0.02
HON Honeywell International Inc.	Add +0.6%	0.12%	+0.02
LHX L3HARRIS Technologies Inc.	Add +0.5%	0.09%	+0.01
SPTM SS SPDR P S&P 1500 Comp ETF	Add +10.0%	0.23%	+0.01
NFLX Netflix Inc.	Add +4.3%	0.14%	+0.01
VCRM Vanguard Core Tax-Ex Bond	Add +6.2%	0.12%	+0.00
AOK iShares Core 30/70 Conservat	Add +10.0%	0.05%	+0.00
AOR iShares Core 60/40 Balanced	Add +3.1%	0.39%	+0.00
PM Philip Morris International	Add +0.6%	0.14%	+0.00
PG The Procter & Gamble Co.	Add +0.4%	0.18%	−0.00
VOO Vanguard S&P 500 ETF	Add +1.6%	0.08%	−0.00
HD Home Depot Inc.	Add +0.9%	0.18%	−0.01
CG The Carlyle Group Inc.	Add +0.8%	0.06%	−0.01
NOW ServiceNow Inc.	Add +11.1%	0.05%	−0.02
ISRG Intuitive Surgical Inc.	Add +1.7%	0.08%	−0.02
ABBV Abbvie Inc.	Add +0.1%	0.32%	−0.02
PLTR Palantir Technologies Inc. Class A	Add +3.1%	0.11%	−0.02
DIS The Walt Disney Co.	Add +0.7%	0.14%	−0.03
ABT Abbott Laboratories	Add +0.9%	0.12%	−0.03
BRK.B Berkshire Hathaway Inc. Class B	Add +0.3%	0.49%	−0.03
ACN Accenture PLC Class A	Add +3.6%	0.10%	−0.03
QCOM Qualcomm Inc.	Add +1.2%	0.12%	−0.04
UNH Unitedhealth Group Inc.	Add +1.3%	0.18%	−0.04
BKNG Booking Holdings Inc.	Add +0.7%	0.15%	−0.04
INTU Intuit Inc.	Add +3.1%	0.09%	−0.04
META Meta Platforms Inc. Class A	Add +0.5%	0.28%	−0.05
BX Blackstone Inc.	Add +1.3%	0.16%	−0.06
CRM Salesforce Inc.	Add +1.8%	0.14%	−0.06
ORCL Oracle Corp.	Add +1.4%	0.18%	−0.06
FLBL Franklin Senior Loan ETF	Add +0.2%	3.03%	−0.09
IBM Intl Business Machines Corp.	Add +0.3%	0.38%	−0.09
VT Vanguard Tot World STK ETF	Add +0.7%	8.82%	−0.23

Options Activity Q4 2025 → Q1 2026


NVDA Nvidia Corp.	put	New	2,200	$28K

Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.

All Filings

Quarter	Positions	13F Reported Value	Top Holdings
Q2 2026	122	$484.3M	AGG, VTI, VT, SCHP, FLHY
Q1 2026	115	$443.1M	AGG, VTI, VT, SCHP, FLHY
Q4 2025	113	$437.6M	VTI, AGG, VT, SCHP, EQWL
Q3 2025	112	$405.6M	VTI, AGG, VT, SCHP, EQWL
Q2 2025	109	$380.6M	VTI, AGG, VT, SCHP, EQWL
Q1 2025	108	$346.4M	VTI, AGG, VT, FLBL, FLHY
Q4 2024	106	$345.8M	VTI, AGG, VT, FLHY, VWO
Q3 2024	108	$336.8M	VTI, AGG, VT, FLHY, VWO
Q2 2024	105	$306.5M	VTI, AGG, VT, FLHY, VWO
Q1 2024	107	$288.0M	VTI, AGG, VT, FLHY, EQWL