Prentice Wealth Management LLC

In its 13F for Q2 2026 (holdings as of June 30, 2026, filed July 15, 2026), Prentice Wealth Management LLC reported 122 stock positions worth $484.3 million. Its top holding was iShares Core U.S. Aggregate (AGG) at 13.9% of the portfolio, followed by VG Morningstar TS MKT ETF-US (VTI, 9.6%) and Vanguard Tot World STK ETF (VT, 9.2%). Compared with Q1 2026, it opened 7 new positions, added to 52 and reduced 57. The biggest buy was VG Morningstar TS MKT ETF-US (VTI, shares +2%) and the biggest sale JPMorgan High Yield Municpl (JMHI, shares −21%).

Most Recent 13F
Q2 2026
Location
Rochester, NY
CIK
0001864229
Portfolio Value
$484.3M (Q2 2026)
SEC Filing
0001941040-26-000416 ↗ filed Jul 15, 2026

Holdings Value

0$100.0M$200.0M$300.0M$400.0M$500.0M Q1 2024: $288.0M Q1 2024 Q2 2024: $306.5M Q2 2024 Q3 2024: $336.8M Q3 2024 Q4 2024: $345.8M Q4 2024 Q1 2025: $346.4M Q1 2025 Q2 2025: $380.6M Q2 2025 Q3 2025: $405.6M Q3 2025 Q4 2025: $437.6M Q4 2025 Q1 2026: $443.1M Q1 2026 Q2 2026: $484.3M $484.3M Q2 2026

Holdings 122 stocks · $484.3M
AGG iShares Core U.S. Aggregate 13.94% 682,200 $67.5M Add +4.7%
VTI VG Morningstar TS MKT ETF-US 9.57% 125,259 $46.4M Add +1.9%
VT Vanguard Tot World STK ETF 9.16% 282,712 $44.4M Add +0.0%
SCHP Schwab U.S. Tips ETF 5.86% 1,071,634 $28.4M Add +4.2%
FLHY Franklin High Yield Corporat 5.40% 1,077,190 $26.2M Add +6.6%
EQWL Invesco S&P 100 Equal Weight 3.80% 142,645 $18.4M Add +2.7%
XLRE SS Real Estate Select Sector 3.54% 389,903 $17.2M Add +2.4%
FLBL Franklin Senior Loan ETF 3.06% 646,864 $14.8M Add +10.8%
FDVV Fidelity High Dividend ETF 3.03% 243,752 $14.7M Add +3.0%
JEPI JPMorgan Equity Premium Inco 2.93% 251,390 $14.2M Add +4.0%
VYMI Vanguard Int High DVD YLD Inc. 2.92% 144,123 $14.2M Add +3.3%
DBMF Imgp Dbi MFT STR ETF-Usd Inc. 2.87% 453,578 $13.9M Add +4.1%
VIG Vanguard Dividend Apprec ETF 2.23% 45,662 $10.8M Reduce -1.9%
DVYE iShares Emerging Markets Div 1.78% 268,158 $8.6M Add +4.8%
FLMI Franklin Dynamic Municipal B 1.72% 330,459 $8.3M Add +14.3%
CGHM Cap Group Muni High-Income 1.43% 267,660 $6.9M Add +29.0%
FTMH FR Muni High Yield ETF 1.29% 524,311 $6.2M Add +8.2%
AAPL Apple Inc. 1.22% 20,405 $5.9M Add +2.2%
SHYM iShares Short Duration High 1.15% 247,048 $5.5M Add +14.2%
GS Goldman Sachs Group Inc. 1.04% 4,968 $5.0M Reduce -0.6%
JMHI JPMorgan High Yield Municpl 0.90% 86,116 $4.4M Reduce -20.5%
SCHM Schwab US Mid Cap ETF 0.81% 106,234 $3.9M Reduce -2.1%
USSG Xtrackers MSCI USA Sele Eqty 0.79% 55,076 $3.8M Reduce -9.6%
AVGO Broadcom Inc. 0.78% 10,046 $3.8M Add +0.2%
MSFT Microsoft Corp. 0.76% 9,837 $3.7M Add +5.2%
NVDA Nvidia Corp. 0.68% 16,561 $3.3M Add +1.0%
VWO Vanguard Ftse Emerging Marke 0.66% 53,756 $3.2M Reduce -6.4%
JPM JPMorgan Chase & Co. 0.63% 9,298 $3.0M Add +1.2%
HYMB SS SPDR N Ice HY Muni ETF 0.55% 105,502 $2.7M Reduce -15.6%
BRK.B Berkshire Hathaway Inc. Class B 0.47% 4,587 $2.3M Add +0.3%
GOOGL Alphabet Inc. Class A 0.47% 6,358 $2.3M Reduce -0.7%
JMUB JPMorgan Municipal ETF 0.46% 43,601 $2.2M Reduce -15.8%
RTX RTX Corp. 0.44% 11,262 $2.1M Reduce -0.3%
AMZN Amazon.com Inc. 0.44% 8,925 $2.1M Add +4.7%
AOR iShares Core 60/40 Balanced 0.41% 28,524 $2.0M Add +5.9%
XOM Exxon Mobil Corp. 0.39% 13,857 $1.9M Reduce -2.3%
XLU St Sr Utl SL SE SPDR ETF-Usd 0.38% 41,018 $1.9M Add +13.9%
IEF iShares 7-10 Year Treasury B 0.38% 19,286 $1.8M Add +19.6%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.37% 6,417 $1.8M Reduce -6.7%
EVYM Eaton Vance High Income Muni 0.35% 33,060 $1.7M Reduce -7.1%
V Visa Inc. Class A 0.35% 4,890 $1.7M Add +2.8%
ABBV Abbvie Inc. 0.34% 6,526 $1.6M Reduce -1.0%
LLY Eli Lilly & Co. 0.34% 1,364 $1.6M Reduce -0.4%
JNJ Johnson & Johnson 0.29% 5,449 $1.4M Reduce -2.0%
WMT Walmart Inc. 0.27% 11,479 $1.3M Add +0.2%
CSCO Cisco Systems Inc. 0.27% 11,042 $1.3M Reduce -3.5%
MRK Merck & Co. Inc. 0.27% 10,076 $1.3M Reduce -0.6%
META Meta Platforms Inc. Class A 0.26% 2,260 $1.3M Add +3.5%
AMP Ameriprise Financial Inc. 0.25% 2,684 $1.2M Reduce -0.6%
GE General Electric filed as GE AEROSPACE 0.25% 3,285 $1.2M Reduce -0.4%
AOA iShares Core 80/20 Aggressiv 0.25% 12,559 $1.2M Add +4.9%
UNH Unitedhealth Group Inc. 0.25% 2,906 $1.2M Reduce -0.7%
GOOG Alphabet Inc. Class C 0.24% 3,308 $1.2M Add +3.3%
COST Costco Wholesale Corp. 0.24% 1,242 $1.2M Add +2.0%
SPTM SS SPDR P S&P 1500 Comp ETF 0.24% 12,710 $1.2M Reduce -3.3%
MA Mastercard Inc. Class A 0.23% 2,131 $1.1M Reduce -0.1%
NEE Nextera Energy Inc. 0.22% 11,980 $1.1M Add +1.2%
AMD Advanced Micro Devices 0.21% 1,786 $1.0M Add +14.6%
BAC Bank of America Corp. 0.21% 18,198 $1.0M Reduce -0.4%
HD Home Depot Inc. 0.18% 2,509 $885K Add +5.3%
KO The Coca-Cola Co. 0.17% 10,340 $840K Reduce -1.3%
PG The Procter & Gamble Co. 0.17% 5,570 $817K Add +2.5%
BX Blackstone Inc. 0.16% 6,787 $799K Add +8.5%
ORCL Oracle Corp. 0.16% 5,224 $766K Reduce -1.8%
WFC Wells Fargo & Co. 0.16% 9,259 $765K Reduce -0.4%
LIN Linde PLC 0.15% 1,434 $744K Reduce -4.0%
CVX Chevron Corp. 0.15% 4,474 $742K Reduce -0.9%
QCOM Qualcomm Inc. 0.15% 3,930 $726K Reduce -2.1%
TSLA Tesla Inc. 0.15% 1,682 $707K Reduce -0.2%
BKNG Booking Holdings Inc. 0.14% 3,906 $696K Add +0.8%
MU Micron Technology Inc. 0.14% 584 $674K Reduce -46.2%
PM Philip Morris International 0.14% 3,722 $673K Reduce -0.6%
AMAT Applied Materials Inc. 0.14% 911 $659K Reduce -36.3%
MCD McDonald's Corp. 0.13% 2,391 $646K Reduce -2.2%
GEV GE Vernova Inc. 0.13% 550 $646K Reduce -7.9%
PEP Pepsico Inc. 0.13% 4,591 $622K Reduce -2.0%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.13% 6,413 $617K Reduce -2.2%
VZ Verizon Communications Inc. 0.12% 14,288 $605K Reduce -1.5%
CAT Caterpillar Inc. 0.12% 542 $577K Reduce -11.7%
VCRM Vanguard Core Tax-Ex Bond 0.11% 7,195 $550K Add +2.1%
XLI SS Industrial Select Sector 0.11% 2,940 $545K Reduce -2.0%
CRM Salesforce Inc. 0.11% 3,299 $517K Add +0.8%
VRT Vertiv Holdings Co. Class A 0.11% 1,524 $510K Add +8.9%
SNOW Snowflake Inc. 0.10% 1,977 $503K Add +1.4%
MTB M & T Bank Corp. filed as M & T BK CORP 0.10% 2,045 $487K No change
ABT Abbott Laboratories 0.10% 5,314 $482K Reduce -0.4%
IVV iShares Core S&P 500 ETF 0.10% 633 $474K Reduce -1.1%
NFLX Netflix Inc. 0.09% 6,189 $442K Reduce -0.6%
SPY SS SPDR S&P 500 ETF Trust-US 0.09% 586 $438K New
VOO Vanguard S&P 500 ETF 0.09% 619 $425K No change
PLTR Palantir Technologies Inc. Class A 0.09% 3,564 $416K Add +5.2%
ALL Allstate Corp. 0.09% 1,747 $416K Reduce -1.3%
T AT&T Inc. 0.08% 19,419 $402K Reduce -0.5%
KLAC KLA Corp. 0.08% 1,280 $386K New
C Citigroup Inc. 0.08% 2,639 $369K No change
STZ Constellation Brands Inc. Class A 0.07% 2,581 $359K Add +1.3%
LHX L3HARRIS Technologies Inc. 0.07% 1,189 $345K Add +5.9%
MRVL Marvell Technology Inc. 0.07% 1,156 $344K New
TXN Texas Instruments Inc. 0.07% 1,102 $328K No change
LMT Lockheed Martin Corp. 0.07% 627 $319K No change
INTC Intel Corp. 0.06% 2,235 $312K New
AMGN Amgen Inc. 0.06% 837 $303K No change
NPO Enpro Inc. 0.06% 800 $302K Reduce -33.0%
ISRG Intuitive Surgical Inc. 0.06% 729 $290K Reduce -0.7%
LOW Lowe's Cos Inc. 0.06% 1,310 $289K Reduce -1.9%
SHW The Sherwin-Williams Co. 0.06% 796 $274K Add +9.2%
BLK BlackRock Inc. 0.06% 281 $270K Add +4.5%
ACN Accenture PLC Class A 0.05% 2,112 $263K Reduce -1.3%
CRDO Credo Technology Group Holdi 0.05% 966 $263K New
J Jacobs Solutions Inc. 0.05% 2,031 $256K Reduce -1.3%
HON Honeywell International Inc. 0.05% 1,139 $255K Reduce -0.1%
CG The Carlyle Group Inc. 0.05% 5,899 $248K Add +0.5%
AOK iShares Core 30/70 Conservat 0.05% 5,675 $235K Add +2.9%
INTU Intuit Inc. 0.05% 878 $229K Add +0.2%
ZS Zscaler Inc. 0.05% 1,612 $228K New
DHR Danaher Corp. 0.05% 1,183 $225K Add +1.3%
XLB SS Materials Select Sector 0.05% 4,421 $225K Reduce -2.3%
JPST JPMorgan Ultra-Short Income 0.05% 4,336 $219K Reduce -18.5%
NOW ServiceNow Inc. 0.04% 2,104 $209K Reduce -0.1%
MDLZ Mondelez International Inc. Class A 0.04% 3,580 $207K Reduce -1.0%
PAYX Paychex Inc. 0.04% 2,058 $202K Reduce -36.2%
ADI Analog Devices Inc. 0.04% 507 $201K New

Options reported separately and not counted above: GS puts ($86K), AAPL puts ($21K), NPO puts ($14K), NVDA puts ($10K).

Portfolio Sells Q1 2026 → Q2 2026
JMHI JPMorgan High Yield Municpl Reduce -20.5% 0.90% −0.32
XOM Exxon Mobil Corp. Reduce -2.3% 0.39% −0.15
HYMB SS SPDR N Ice HY Muni ETF Reduce -15.6% 0.55% −0.15
JMUB JPMorgan Municipal ETF Reduce -15.8% 0.46% −0.13
HON Honeywell International Inc. Reduce -0.1% 0.05% −0.06
CVX Chevron Corp. Reduce -0.9% 0.15% −0.06
EVYM Eaton Vance High Income Muni Reduce -7.1% 0.35% −0.05
RTX RTX Corp. Reduce -0.3% 0.44% −0.05
T AT&T Inc. Reduce -0.5% 0.08% −0.04
NFLX Netflix Inc. Reduce -0.6% 0.09% −0.04
ACN Accenture PLC Class A Reduce -1.3% 0.05% −0.04
VZ Verizon Communications Inc. Reduce -1.5% 0.12% −0.04
MCD McDonald's Corp. Reduce -2.2% 0.13% −0.04
VWO Vanguard Ftse Emerging Marke Reduce -6.4% 0.66% −0.04
PEP Pepsico Inc. Reduce -2.0% 0.13% −0.04
USSG Xtrackers MSCI USA Sele Eqty Reduce -9.6% 0.79% −0.03
VIG Vanguard Dividend Apprec ETF Reduce -1.9% 2.23% −0.03
PAYX Paychex Inc. Reduce -36.2% 0.04% −0.03
ABT Abbott Laboratories Reduce -0.4% 0.10% −0.02
JNJ Johnson & Johnson Reduce -2.0% 0.29% −0.02
ORCL Oracle Corp. Reduce -1.8% 0.16% −0.02
ISRG Intuitive Surgical Inc. Reduce -0.7% 0.06% −0.02
AMP Ameriprise Financial Inc. Reduce -0.6% 0.25% −0.02
JPST JPMorgan Ultra-Short Income Reduce -18.5% 0.05% −0.02
DIS The Walt Disney Co. Reduce -2.2% 0.13% −0.02
MA Mastercard Inc. Class A Reduce -0.1% 0.23% −0.01
LIN Linde PLC Reduce -4.0% 0.15% −0.01
LOW Lowe's Cos Inc. Reduce -1.9% 0.06% −0.01
WFC Wells Fargo & Co. Reduce -0.4% 0.16% −0.01
MRK Merck & Co. Inc. Reduce -0.6% 0.27% −0.01
NOW ServiceNow Inc. Reduce -0.1% 0.04% −0.01
KO The Coca-Cola Co. Reduce -1.3% 0.17% −0.01
J Jacobs Solutions Inc. Reduce -1.3% 0.05% −0.01
NPO Enpro Inc. Reduce -33.0% 0.06% −0.01
XLB SS Materials Select Sector Reduce -2.3% 0.05% −0.00
MDLZ Mondelez International Inc. Class A Reduce -1.0% 0.04% −0.00
IBM Intl Business Machines Corp. Reduce -6.7% 0.37% −0.00
PM Philip Morris International Reduce -0.6% 0.14% −0.00
XLI SS Industrial Select Sector Reduce -2.0% 0.11% +0.00
ALL Allstate Corp. Reduce -1.3% 0.09% +0.00
IVV iShares Core S&P 500 ETF Reduce -1.1% 0.10% +0.00
SPTM SS SPDR P S&P 1500 Comp ETF Reduce -3.3% 0.24% +0.00
TSLA Tesla Inc. Reduce -0.2% 0.15% +0.00
BAC Bank of America Corp. Reduce -0.4% 0.21% +0.01
ABBV Abbvie Inc. Reduce -1.0% 0.34% +0.02
GEV GE Vernova Inc. Reduce -7.9% 0.13% +0.02
CAT Caterpillar Inc. Reduce -11.7% 0.12% +0.02
AMAT Applied Materials Inc. Reduce -36.3% 0.14% +0.03
QCOM Qualcomm Inc. Reduce -2.1% 0.15% +0.03
GE General Electric Reduce -0.4% 0.25% +0.04

Portfolio Buys Q1 2026 → Q2 2026
VTI VG Morningstar TS MKT ETF-US Add +1.9% 9.57% +0.67
VT Vanguard Tot World STK ETF Add +0.0% 9.16% +0.34
CGHM Cap Group Muni High-Income Add +29.0% 1.43% +0.24
EQWL Invesco S&P 100 Equal Weight Add +2.7% 3.80% +0.19
AMD Advanced Micro Devices Add +14.6% 0.21% +0.14
FLMI Franklin Dynamic Municipal B Add +14.3% 1.72% +0.10
SPY SS SPDR S&P 500 ETF Trust-US New 0.09% +0.09
FDVV Fidelity High Dividend ETF Add +3.0% 3.03% +0.09
AVGO Broadcom Inc. Add +0.2% 0.78% +0.08
KLAC KLA Corp. New 0.08% +0.08
AAPL Apple Inc. Add +2.2% 1.22% +0.08
MRVL Marvell Technology Inc. New 0.07% +0.07
SHYM iShares Short Duration High Add +14.2% 1.15% +0.07
INTC Intel Corp. New 0.06% +0.06
CRDO Credo Technology Group Holdi New 0.05% +0.05
ZS Zscaler Inc. New 0.05% +0.05
ADI Analog Devices Inc. New 0.04% +0.04
NVDA Nvidia Corp. Add +1.0% 0.68% +0.04
AMZN Amazon.com Inc. Add +4.7% 0.44% +0.04
SNOW Snowflake Inc. Add +1.4% 0.10% +0.04
XLRE SS Real Estate Select Sector Add +2.4% 3.54% +0.04
GOOG Alphabet Inc. Class C Add +3.3% 0.24% +0.03
FLBL Franklin Senior Loan ETF Add +10.8% 3.06% +0.03
IEF iShares 7-10 Year Treasury B Add +19.6% 0.38% +0.03
VRT Vertiv Holdings Co. Class A Add +8.9% 0.11% +0.03
FTMH FR Muni High Yield ETF Add +8.2% 1.29% +0.02
V Visa Inc. Class A Add +2.8% 0.35% +0.02
JPM JPMorgan Chase & Co. Add +1.2% 0.63% +0.02
AOR iShares Core 60/40 Balanced Add +5.9% 0.41% +0.02
AOA iShares Core 80/20 Aggressiv Add +4.9% 0.25% +0.01
XLU St Sr Utl SL SE SPDR ETF-Usd Add +13.9% 0.38% +0.01
HD Home Depot Inc. Add +5.3% 0.18% +0.01
SHW The Sherwin-Williams Co. Add +9.2% 0.06% +0.00
BX Blackstone Inc. Add +8.5% 0.16% +0.00
AOK iShares Core 30/70 Conservat Add +2.9% 0.05% −0.00
BLK BlackRock Inc. Add +4.5% 0.06% −0.00
DHR Danaher Corp. Add +1.3% 0.05% −0.00
BKNG Booking Holdings Inc. Add +0.8% 0.14% −0.00
VCRM Vanguard Core Tax-Ex Bond Add +2.1% 0.11% −0.01
PG The Procter & Gamble Co. Add +2.5% 0.17% −0.01
STZ Constellation Brands Inc. Class A Add +1.3% 0.07% −0.01
CG The Carlyle Group Inc. Add +0.5% 0.05% −0.01
LHX L3HARRIS Technologies Inc. Add +5.9% 0.07% −0.02
META Meta Platforms Inc. Class A Add +3.5% 0.26% −0.02
BRK.B Berkshire Hathaway Inc. Class B Add +0.3% 0.47% −0.02
MSFT Microsoft Corp. Add +5.2% 0.76% −0.02
PLTR Palantir Technologies Inc. Class A Add +5.2% 0.09% −0.03
NEE Nextera Energy Inc. Add +1.2% 0.22% −0.03
CRM Salesforce Inc. Add +0.8% 0.11% −0.03
COST Costco Wholesale Corp. Add +2.0% 0.24% −0.03

Options Activity Q1 2026 → Q2 2026
GS Goldman Sachs Group Inc. put New 2,000 $86K
AAPL Apple Inc. put New 1,700 $21K
NPO Enpro Inc. put Reduce -27.3% 800 $14K

Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 122$484.3MAGG, VTI, VT, SCHP, FLHY
Q1 2026 115$443.1MAGG, VTI, VT, SCHP, FLHY
Q4 2025 113$437.6MVTI, AGG, VT, SCHP, EQWL
Q3 2025 112$405.6MVTI, AGG, VT, SCHP, EQWL
Q2 2025 109$380.6MVTI, AGG, VT, SCHP, EQWL
Q1 2025 108$346.4MVTI, AGG, VT, FLBL, FLHY
Q4 2024 106$345.8MVTI, AGG, VT, FLHY, VWO
Q3 2024 108$336.8MVTI, AGG, VT, FLHY, VWO
Q2 2024 105$306.5MVTI, AGG, VT, FLHY, VWO
Q1 2024 107$288.0MVTI, AGG, VT, FLHY, EQWL