Wayfinding Financial, LLC

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 9, 2024), Wayfinding Financial, LLC reported 124 stock positions worth $171.0 million. Its top holding was Microsoft (MSFT) at 12.1% of the portfolio, followed by iShares Core S&P 500 ETF (IVV, 6.2%) and SS SPDR P Int C Corp. ETF (SPIB, 5.6%). Compared with Q4 2023, it opened 24 new positions, sold out of 14, added to 60 and reduced 36. The biggest buy was a new position in Vanguard Total Intl Stock (VXUS) and the biggest sale Zacks Earnings Consistent Po (ZECP, shares −56%).

Most Recent 13F
Q2 2026
Location
LYNNWOOD, WA
CIK
0001898131
Portfolio Value
$171.0M (Q1 2024)
SEC Filing
0001898131-24-000001 ↗ filed May 9, 2024

Holdings Value

0$100.0M$200.0M$300.0M Q1 2024: $171.0M $171.0M Q1 2024 Q2 2024: $177.7M Q2 2024 Q3 2024: $134.5M Q3 2024 Q4 2024: $187.1M Q4 2024 Q1 2025: $228.2M Q1 2025 Q2 2025: $223.6M Q2 2025 Q3 2025: $232.3M Q3 2025 Q4 2025: $236.2M Q4 2025 Q1 2026: $230.3M Q1 2026 Q2 2026: $264.0M Q2 2026

Holdings 124 stocks · $171.0M
MSFT Microsoft Corp. 12.13% 50,494 $20.7M Reduce -1.9%
IVV iShares Core S&P 500 ETF 6.15% 20,238 $10.5M Reduce -7.9%
SPIB SS SPDR P Int C Corp. ETF 5.64% 297,828 $9.6M Add +110.3%
NVDA Nvidia Corp. 4.66% 8,809 $8.0M Add +4.3%
AAPL Apple Inc. 4.27% 39,970 $7.3M Add +0.6%
VXUS Vanguard Total Intl Stock 3.00% 84,513 $5.1M New
LQD Ishr Ibx Usd Invgd CB ETF-Ui 2.72% 43,697 $4.7M Add +21.3%
SMIZ Zacks Small/Mid Cap ETF 2.58% 144,336 $4.4M New
SPLB SS SPDR P Long Term C ETF 2.50% 190,848 $4.3M Add +79.4%
ZECP Zacks Earnings Consistent Po 2.49% 152,620 $4.3M Reduce -55.6%
AGG iShares Core U.S. Aggregate 2.35% 41,744 $4.0M Add +4.2%
COST Costco Wholesale Corp. 2.09% 4,672 $3.6M Add +0.8%
CGMS Cap Group US Multi-Sect Bond 1.92% 122,146 $3.3M New
GCC Wisdomtree Enhanced Commodit 1.78% 160,251 $3.0M Add +6.5%
BBUS JPMorgan Betabuilders US Equ 1.70% 31,201 $2.9M Add +5.3%
XLU St Sr Utl SL SE SPDR ETF-Usd 1.69% 41,074 $2.9M Reduce -31.2%
CALF PCR US SM CP CSH CWS ETF-Usd 1.64% 60,421 $2.8M New
PAPI Parametric Equity Prem Inco 1.55% 99,568 $2.6M New
AMZN Amazon.com Inc. 1.31% 11,893 $2.2M Add +44.1%
PFF iShares Preferred & Income S 1.19% 64,823 $2.0M Reduce -17.0%
FPEI First Trust Institutional PR 1.16% 109,303 $2.0M New
SBUX Starbucks Corp. 1.15% 26,665 $2.0M Reduce -2.4%
CGGR Cap Group Growth Equity 1.14% 62,397 $2.0M Add +8.2%
TBIL F/M US Treasury 3 Month Bill 1.09% 37,418 $1.9M Add +0.1%
MUB iShares National Muni Bond E 1.04% 16,618 $1.8M Add +6.5%
BA The Boeing Co. 0.98% 9,300 $1.7M Reduce -23.9%
PCAR Paccar Inc. 0.90% 14,346 $1.5M Add +0.3%
PHEQ Parametric Hedged Equity ETF 0.85% 53,402 $1.5M New
PG The Procter & Gamble Co. 0.83% 8,568 $1.4M Add +3.9%
FISV Fiserv Inc. 0.79% 8,826 $1.4M Add +0.6%
META Meta Platforms Inc. Class A 0.74% 2,664 $1.3M Add +4.4%
BBIN JPM Betabuilders Intl Eqty filed as J P MORGAN EXCHANGE TRADED F 0.68% 19,380 $1.2M Reduce -31.2%
ABBV Abbvie Inc. 0.63% 6,692 $1.1M Add +2.3%
BRK.B Berkshire Hathaway Inc. Class B 0.61% 2,560 $1.0M Add +3.3%
JNJ Johnson & Johnson 0.60% 6,925 $1.0M Reduce -3.0%
HD Home Depot Inc. 0.60% 3,040 $1.0M Add +0.8%
CVX Chevron Corp. 0.58% 6,115 $994K Reduce -1.7%
VOO Vanguard S&P 500 ETF 0.57% 2,039 $969K Add +0.3%
MCD McDonald's Corp. 0.56% 3,560 $955K Reduce -6.0%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.56% 25,291 $953K Add +0.9%
JPM JPMorgan Chase & Co. 0.55% 4,846 $948K Reduce -11.6%
CAT Caterpillar Inc. 0.53% 2,647 $911K Reduce -0.7%
JGLO JPMorgan GLBL SLCT Eq ETF 0.52% 15,360 $882K New
LLY Eli Lilly & Co. 0.50% 1,113 $862K Add +7.3%
EMR Emerson Electric Co. 0.46% 6,986 $787K Reduce -3.2%
JCPB JPMorgan Core Plus Bond ETF 0.46% 17,107 $783K Reduce -10.7%
JEMA JPMorgan Activebuilders Emer 0.44% 19,861 $745K Add +18.6%
WMT Walmart Inc. 0.42% 12,031 $725K Add +5.5%
NEE Nextera Energy Inc. 0.41% 9,742 $709K Reduce -19.1%
GOOGL Alphabet Inc. Class A 0.41% 4,128 $699K Add +10.8%
TLH iShares 10-20 Year Treasury 0.41% 6,890 $696K Add +78.7%
MRK Merck & Co. Inc. 0.40% 5,319 $689K Add +8.9%
JQUA JPMorgan US Quality Factor 0.40% 13,278 $680K Add +3.0%
XOM Exxon Mobil Corp. 0.39% 5,775 $670K Add +7.4%
JAVA JPMorgan Active Value ETF 0.39% 11,330 $670K Reduce -5.3%
JGRO JPMorgan Active Growth ETF 0.39% 9,615 $666K Reduce -14.3%
ABT Abbott Laboratories 0.38% 6,266 $657K Add +5.2%
KO The Coca-Cola Co. 0.37% 10,047 $631K Add +3.2%
BBHY JPMorgan Betabuilders Usd Hi 0.36% 13,638 $623K Add +69.8%
MMM 3M Co. 0.36% 6,311 $608K Add +1.9%
AMD Advanced Micro Devices 0.35% 3,842 $590K Add +12.5%
CSCO Cisco Systems Inc. 0.34% 11,958 $574K Reduce -9.9%
ADP Automatic Data Processing 0.34% 2,360 $573K Reduce -15.8%
AVGO Broadcom Inc. 0.33% 431 $571K Add +0.9%
V Visa Inc. Class A 0.31% 1,909 $529K Add +7.4%
JIRE JPMorgan Int Res Enh Eqty 0.31% 8,410 $526K New
BSCO Invesco Bulletshares 2024 CB 0.30% 24,652 $518K New
PEP Pepsico Inc. 0.30% 2,883 $511K Reduce -4.4%
LMT Lockheed Martin Corp. 0.30% 1,094 $510K Add +2.1%
VTI VG Morningstar TS MKT ETF-US 0.29% 1,960 $502K Add +0.5%
CRM Salesforce Inc. 0.29% 1,764 $492K Add +1.6%
GOOG Alphabet Inc. Class C 0.28% 2,793 $478K Add +6.9%
NFLX Netflix Inc. 0.27% 752 $458K Add +9.8%
JPIE JPMorgan Income ETF 0.26% 10,006 $452K Add +16.7%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.25% 2,507 $425K Reduce -1.9%
IWF iShares Russell 1000 Growth 0.25% 1,253 $419K No change
CTAS Cintas Corp. 0.23% 558 $385K Add +15.8%
LOW Lowe's Cos Inc. 0.23% 1,663 $385K Add +4.5%
VZ Verizon Communications Inc. 0.22% 9,722 $383K Add +8.2%
WFC Wells Fargo & Co. 0.22% 6,239 $382K Reduce -8.6%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.21% 1,505 $366K Reduce -4.2%
NKE Nike Inc. Class B 0.21% 3,908 $365K Reduce -9.2%
QCOM Qualcomm Inc. 0.20% 1,851 $334K Add +3.8%
COP Conocophillips 0.19% 2,685 $330K Reduce -6.8%
UNH Unitedhealth Group Inc. 0.19% 629 $317K Reduce -22.6%
NUE Nucor Corp. 0.18% 1,824 $309K Add +1.6%
PNC PNC Financial Services Group 0.18% 1,947 $306K Add +9.8%
SO The Southern Co. 0.18% 3,922 $304K Reduce -1.4%
AJG Arthur J Gallagher & Co. filed as GALLAGHER ARTHUR J & CO 0.18% 1,239 $303K Add +0.9%
F Ford Motor Co. filed as FORD MTR CO DEL 0.18% 24,768 $300K Reduce -11.2%
PFE Pfizer Inc. 0.16% 9,959 $281K Add +10.7%
AMAT Applied Materials Inc. 0.16% 1,341 $278K Add +8.0%
HIG Hartford Insurance Group Inc. 0.15% 2,660 $265K Add +7.5%
MET Metlife Inc. 0.15% 3,688 $264K Reduce -2.0%
SCHW Schwab (charles) Corp. 0.15% 3,440 $262K New
MCK McKesson Corp. 0.15% 479 $260K New
CAH Cardinal Health Inc. 0.15% 2,667 $259K Add +7.6%
HON Honeywell International Inc. 0.15% 1,298 $257K Reduce -14.3%
WM Waste Management Inc. 0.15% 1,195 $250K Reduce -0.3%
CMCSA Comcast Corp. Class A 0.15% 6,385 $249K Add +0.5%
MRVL Marvell Technology Inc. 0.15% 3,659 $249K No change
CGIE Cap Group Intl Equity filed as CAPITAL GROUP INTERNATIONAL 0.14% 8,501 $246K Add +3.8%
GIS General Mills Inc. 0.14% 3,330 $231K Add +6.0%
ORCL Oracle Corp. 0.13% 1,953 $229K New
C Citigroup Inc. 0.13% 3,647 $228K New
AMGN Amgen Inc. 0.13% 741 $227K Add +0.3%
MA Mastercard Inc. Class A 0.13% 500 $227K New
MO Altria Group Inc. 0.13% 5,110 $226K New
BLK BlackRock Finance Inc. 0.13% 286 $222K Add +0.7%
QQQ Invesco QQQ Trust Series 1 0.13% 500 $220K No change
VIG Vanguard Dividend Apprec ETF 0.13% 1,212 $217K New
CB Chubb Ltd. 0.13% 862 $217K New
PANW Palo Alto Networks Inc. 0.13% 711 $215K New
TEL Te Connectivity Ltd. 0.13% 1,485 $215K New
MRSH Marsh & McLennan Cos 0.12% 1,050 $213K Reduce -3.8%
MDLZ Mondelez International Inc. Class A 0.12% 3,032 $213K Reduce -11.8%
PAYX Paychex Inc. 0.12% 1,752 $212K Add +2.2%
DHR Danaher Corp. 0.12% 847 $211K Reduce -11.5%
SNPS Synopsys Inc. 0.12% 377 $207K New
TMO Thermo Fisher Scientific Inc. 0.12% 360 $206K New
GE General Electric 0.12% 1,216 $205K New
EME Emcor Group Inc. 0.12% 529 $200K New
KMI Kinder Morgan Inc. 0.12% 10,679 $200K Reduce -0.3%
GSAT Globalstar Inc. 0.02% 28,410 $36K No change

Portfolio Sells Q4 2023 → Q1 2024
ZECP Zacks Earnings Consistent Po Reduce -55.6% 2.49% −3.62
SPSB SS SPDR P St C Corp. ETF Sold out 0.00% −2.41
LMBS First Trust Low Duration Opp Sold out 0.00% −1.51
JPSE JPM Diversified RT Small Cap Sold out 0.00% −1.48
JPME JPM Diver Ret US MC Equity Sold out 0.00% −1.45
BA The Boeing Co. Reduce -23.9% 0.98% −1.19
MSFT Microsoft Corp. Reduce -1.9% 12.13% −1.05
IVV iShares Core S&P 500 ETF Reduce -7.9% 6.15% −0.99
XLU St Sr Utl SL SE SPDR ETF-Usd Reduce -31.2% 1.69% −0.88
SBUX Starbucks Corp. Reduce -2.4% 1.15% −0.64
PFF iShares Preferred & Income S Reduce -17.0% 1.19% −0.47
BBIN JPM Betabuilders Intl Eqty Reduce -31.2% 0.68% −0.41
VTV Vanguard Mrngstr Val ETF-Aui Sold out 0.00% −0.28
SHY iShares 1-3 Year Treasury Bo Sold out 0.00% −0.22
MCD McDonald's Corp. Reduce -6.0% 0.56% −0.21
TSLA Tesla Inc. Sold out 0.00% −0.20
VYMI Vanguard Int High DVD YLD Inc. Sold out 0.00% −0.17
BMY Bristol-Myers Squibb Co. Sold out 0.00% −0.16
JCPB JPMorgan Core Plus Bond ETF Reduce -10.7% 0.46% −0.16
JNJ Johnson & Johnson Reduce -3.0% 0.60% −0.16
GILD Gilead Sciences Inc. Sold out 0.00% −0.15
IEI iShares 3-7 Year Treasury Bo Sold out 0.00% −0.15
SPTL SS SPDR PF LNG TRM TSY E-Usd Sold out 0.00% −0.14
DE Deere & Co. Sold out 0.00% −0.14
PM Philip Morris International Sold out 0.00% −0.14
CSCO Cisco Systems Inc. Reduce -9.9% 0.34% −0.12
ADP Automatic Data Processing Reduce -15.8% 0.34% −0.11
UNH Unitedhealth Group Inc. Reduce -22.6% 0.19% −0.11
NKE Nike Inc. Class B Reduce -9.2% 0.21% −0.10
NEE Nextera Energy Inc. Reduce -19.1% 0.41% −0.08
JPM JPMorgan Chase & Co. Reduce -11.6% 0.55% −0.08
JGRO JPMorgan Active Growth ETF Reduce -14.3% 0.39% −0.08
HON Honeywell International Inc. Reduce -14.3% 0.15% −0.07
JAVA JPMorgan Active Value ETF Reduce -5.3% 0.39% −0.06
F Ford Motor Co. Reduce -11.2% 0.18% −0.06
PEP Pepsico Inc. Reduce -4.4% 0.30% −0.05
CVX Chevron Corp. Reduce -1.7% 0.58% −0.05
MDLZ Mondelez International Inc. Class A Reduce -11.8% 0.12% −0.04
IBM Intl Business Machines Corp. Reduce -1.9% 0.25% −0.04
COP Conocophillips Reduce -6.8% 0.19% −0.03
VO Vngrd Mrngstr MD-Cap ETF-Usd Reduce -4.2% 0.21% −0.03
DHR Danaher Corp. Reduce -11.5% 0.12% −0.03
EMR Emerson Electric Co. Reduce -3.2% 0.46% −0.02
MRSH Marsh & McLennan Cos Reduce -3.8% 0.12% −0.02
MET Metlife Inc. Reduce -2.0% 0.15% −0.02
SO The Southern Co. Reduce -1.4% 0.18% −0.01
KMI Kinder Morgan Inc. Reduce -0.3% 0.12% −0.01
WFC Wells Fargo & Co. Reduce -8.6% 0.22% −0.00
CAT Caterpillar Inc. Reduce -0.7% 0.53% −0.00
WM Waste Management Inc. Reduce -0.3% 0.15% +0.00

Portfolio Buys Q4 2023 → Q1 2024
VXUS Vanguard Total Intl Stock New 3.00% +3.00
SMIZ Zacks Small/Mid Cap ETF New 2.58% +2.58
SPIB SS SPDR P Int C Corp. ETF Add +110.3% 5.64% +2.47
CGMS Cap Group US Multi-Sect Bond New 1.92% +1.92
NVDA Nvidia Corp. Add +4.3% 4.66% +1.81
CALF PCR US SM CP CSH CWS ETF-Usd New 1.64% +1.64
PAPI Parametric Equity Prem Inco New 1.55% +1.55
FPEI First Trust Institutional PR New 1.16% +1.16
PHEQ Parametric Hedged Equity ETF New 0.85% +0.85
SPLB SS SPDR P Long Term C ETF Add +79.4% 2.50% +0.78
JGLO JPMorgan GLBL SLCT Eq ETF New 0.52% +0.52
AMZN Amazon.com Inc. Add +44.1% 1.31% +0.45
JIRE JPMorgan Int Res Enh Eqty New 0.31% +0.31
BSCO Invesco Bulletshares 2024 CB New 0.30% +0.30
SCHW Schwab (charles) Corp. New 0.15% +0.15
MCK McKesson Corp. New 0.15% +0.15
ORCL Oracle Corp. New 0.13% +0.13
C Citigroup Inc. New 0.13% +0.13
MA Mastercard Inc. Class A New 0.13% +0.13
MO Altria Group Inc. New 0.13% +0.13
VIG Vanguard Dividend Apprec ETF New 0.13% +0.13
CB Chubb Ltd. New 0.13% +0.13
PANW Palo Alto Networks Inc. New 0.13% +0.13
TEL Te Connectivity Ltd. New 0.13% +0.13
TLH iShares 10-20 Year Treasury Add +78.7% 0.41% +0.12
META Meta Platforms Inc. Class A Add +4.4% 0.74% +0.12
SNPS Synopsys Inc. New 0.12% +0.12
TMO Thermo Fisher Scientific Inc. New 0.12% +0.12
GE General Electric New 0.12% +0.12
EME Emcor Group Inc. New 0.12% +0.12
BBHY JPMorgan Betabuilders Usd Hi Add +69.8% 0.36% +0.11
LLY Eli Lilly & Co. Add +7.3% 0.50% +0.09
GOOGL Alphabet Inc. Class A Add +10.8% 0.41% +0.05
GCC Wisdomtree Enhanced Commodit Add +6.5% 1.78% +0.04
NFLX Netflix Inc. Add +9.8% 0.27% +0.04
MRK Merck & Co. Inc. Add +8.9% 0.40% +0.04
CGGR Cap Group Growth Equity Add +8.2% 1.14% +0.04
GOOG Alphabet Inc. Class C Add +6.9% 0.28% +0.03
CTAS Cintas Corp. Add +15.8% 0.23% +0.03
XOM Exxon Mobil Corp. Add +7.4% 0.39% +0.03
AMAT Applied Materials Inc. Add +8.0% 0.16% +0.03
JEMA JPMorgan Activebuilders Emer Add +18.6% 0.44% +0.02
QCOM Qualcomm Inc. Add +3.8% 0.20% +0.02
HIG Hartford Insurance Group Inc. Add +7.5% 0.15% +0.02
WMT Walmart Inc. Add +5.5% 0.42% +0.01
AVGO Broadcom Inc. Add +0.9% 0.33% +0.01
LQD Ishr Ibx Usd Invgd CB ETF-Ui Add +21.3% 2.72% +0.01
BRK.B Berkshire Hathaway Inc. Class B Add +3.3% 0.61% +0.01
PG The Procter & Gamble Co. Add +3.9% 0.83% +0.00
COST Costco Wholesale Corp. Add +0.8% 2.09% +0.00

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 171$264.0MMSFT, BOND, NVDA, IVV, AAPL
Q1 2026 157$230.3MMSFT, BOND, NVDA, IVV, PYLD
Q4 2025 154$236.2MMSFT, BOND, NVDA, IVV, AAPL
Q3 2025 150$232.3MMSFT, NVDA, IVV, LQD, AAPL
Q2 2025 148$223.6MMSFT, NVDA, IVV, LQD, SPIB
Q1 2025 741$228.2MMSFT, IVV, SPIB, AAPL, NVDA
Q4 2024 137$187.1MMSFT, IVV, NVDA, SPIB, AAPL
Q3 2024 37$134.5MMSFT, SPIB, IVV, NVDA, AAPL
Q2 2024 126$177.7MMSFT, NVDA, IVV, SPIB, AAPL
Q1 2024 124$171.0MMSFT, IVV, SPIB, NVDA, AAPL