Wayfinding Financial, LLC
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 9, 2024), Wayfinding Financial, LLC reported 124 stock positions worth $171.0 million. Its top holding was Microsoft (MSFT) at 12.1% of the portfolio, followed by iShares Core S&P 500 ETF (IVV, 6.2%) and SS SPDR P Int C Corp. ETF (SPIB, 5.6%). Compared with Q4 2023, it opened 24 new positions, sold out of 14, added to 60 and reduced 36. The biggest buy was a new position in Vanguard Total Intl Stock (VXUS) and the biggest sale Zacks Earnings Consistent Po (ZECP, shares −56%).
- Most Recent 13F
- Q2 2026
- Location
- LYNNWOOD, WA
- CIK
- 0001898131
- Portfolio Value
- $171.0M (Q1 2024)
- SEC Filing
- 0001898131-24-000001 ↗ filed May 9, 2024
Holdings Value
Holdings 124 stocks · $171.0M
| MSFT Microsoft Corp. | 12.13% | 50,494 | $20.7M | Reduce -1.9% |
| IVV iShares Core S&P 500 ETF | 6.15% | 20,238 | $10.5M | Reduce -7.9% |
| SPIB SS SPDR P Int C Corp. ETF | 5.64% | 297,828 | $9.6M | Add +110.3% |
| NVDA Nvidia Corp. | 4.66% | 8,809 | $8.0M | Add +4.3% |
| AAPL Apple Inc. | 4.27% | 39,970 | $7.3M | Add +0.6% |
| VXUS Vanguard Total Intl Stock | 3.00% | 84,513 | $5.1M | New |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 2.72% | 43,697 | $4.7M | Add +21.3% |
| SMIZ Zacks Small/Mid Cap ETF | 2.58% | 144,336 | $4.4M | New |
| SPLB SS SPDR P Long Term C ETF | 2.50% | 190,848 | $4.3M | Add +79.4% |
| ZECP Zacks Earnings Consistent Po | 2.49% | 152,620 | $4.3M | Reduce -55.6% |
| AGG iShares Core U.S. Aggregate | 2.35% | 41,744 | $4.0M | Add +4.2% |
| COST Costco Wholesale Corp. | 2.09% | 4,672 | $3.6M | Add +0.8% |
| CGMS Cap Group US Multi-Sect Bond | 1.92% | 122,146 | $3.3M | New |
| GCC Wisdomtree Enhanced Commodit | 1.78% | 160,251 | $3.0M | Add +6.5% |
| BBUS JPMorgan Betabuilders US Equ | 1.70% | 31,201 | $2.9M | Add +5.3% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 1.69% | 41,074 | $2.9M | Reduce -31.2% |
| CALF PCR US SM CP CSH CWS ETF-Usd | 1.64% | 60,421 | $2.8M | New |
| PAPI Parametric Equity Prem Inco | 1.55% | 99,568 | $2.6M | New |
| AMZN Amazon.com Inc. | 1.31% | 11,893 | $2.2M | Add +44.1% |
| PFF iShares Preferred & Income S | 1.19% | 64,823 | $2.0M | Reduce -17.0% |
| FPEI First Trust Institutional PR | 1.16% | 109,303 | $2.0M | New |
| SBUX Starbucks Corp. | 1.15% | 26,665 | $2.0M | Reduce -2.4% |
| CGGR Cap Group Growth Equity | 1.14% | 62,397 | $2.0M | Add +8.2% |
| TBIL F/M US Treasury 3 Month Bill | 1.09% | 37,418 | $1.9M | Add +0.1% |
| MUB iShares National Muni Bond E | 1.04% | 16,618 | $1.8M | Add +6.5% |
| BA The Boeing Co. | 0.98% | 9,300 | $1.7M | Reduce -23.9% |
| PCAR Paccar Inc. | 0.90% | 14,346 | $1.5M | Add +0.3% |
| PHEQ Parametric Hedged Equity ETF | 0.85% | 53,402 | $1.5M | New |
| PG The Procter & Gamble Co. | 0.83% | 8,568 | $1.4M | Add +3.9% |
| FISV Fiserv Inc. | 0.79% | 8,826 | $1.4M | Add +0.6% |
| META Meta Platforms Inc. Class A | 0.74% | 2,664 | $1.3M | Add +4.4% |
| BBIN JPM Betabuilders Intl Eqty filed as J P MORGAN EXCHANGE TRADED F | 0.68% | 19,380 | $1.2M | Reduce -31.2% |
| ABBV Abbvie Inc. | 0.63% | 6,692 | $1.1M | Add +2.3% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.61% | 2,560 | $1.0M | Add +3.3% |
| JNJ Johnson & Johnson | 0.60% | 6,925 | $1.0M | Reduce -3.0% |
| HD Home Depot Inc. | 0.60% | 3,040 | $1.0M | Add +0.8% |
| CVX Chevron Corp. | 0.58% | 6,115 | $994K | Reduce -1.7% |
| VOO Vanguard S&P 500 ETF | 0.57% | 2,039 | $969K | Add +0.3% |
| MCD McDonald's Corp. | 0.56% | 3,560 | $955K | Reduce -6.0% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.56% | 25,291 | $953K | Add +0.9% |
| JPM JPMorgan Chase & Co. | 0.55% | 4,846 | $948K | Reduce -11.6% |
| CAT Caterpillar Inc. | 0.53% | 2,647 | $911K | Reduce -0.7% |
| JGLO JPMorgan GLBL SLCT Eq ETF | 0.52% | 15,360 | $882K | New |
| LLY Eli Lilly & Co. | 0.50% | 1,113 | $862K | Add +7.3% |
| EMR Emerson Electric Co. | 0.46% | 6,986 | $787K | Reduce -3.2% |
| JCPB JPMorgan Core Plus Bond ETF | 0.46% | 17,107 | $783K | Reduce -10.7% |
| JEMA JPMorgan Activebuilders Emer | 0.44% | 19,861 | $745K | Add +18.6% |
| WMT Walmart Inc. | 0.42% | 12,031 | $725K | Add +5.5% |
| NEE Nextera Energy Inc. | 0.41% | 9,742 | $709K | Reduce -19.1% |
| GOOGL Alphabet Inc. Class A | 0.41% | 4,128 | $699K | Add +10.8% |
| TLH iShares 10-20 Year Treasury | 0.41% | 6,890 | $696K | Add +78.7% |
| MRK Merck & Co. Inc. | 0.40% | 5,319 | $689K | Add +8.9% |
| JQUA JPMorgan US Quality Factor | 0.40% | 13,278 | $680K | Add +3.0% |
| XOM Exxon Mobil Corp. | 0.39% | 5,775 | $670K | Add +7.4% |
| JAVA JPMorgan Active Value ETF | 0.39% | 11,330 | $670K | Reduce -5.3% |
| JGRO JPMorgan Active Growth ETF | 0.39% | 9,615 | $666K | Reduce -14.3% |
| ABT Abbott Laboratories | 0.38% | 6,266 | $657K | Add +5.2% |
| KO The Coca-Cola Co. | 0.37% | 10,047 | $631K | Add +3.2% |
| BBHY JPMorgan Betabuilders Usd Hi | 0.36% | 13,638 | $623K | Add +69.8% |
| MMM 3M Co. | 0.36% | 6,311 | $608K | Add +1.9% |
| AMD Advanced Micro Devices | 0.35% | 3,842 | $590K | Add +12.5% |
| CSCO Cisco Systems Inc. | 0.34% | 11,958 | $574K | Reduce -9.9% |
| ADP Automatic Data Processing | 0.34% | 2,360 | $573K | Reduce -15.8% |
| AVGO Broadcom Inc. | 0.33% | 431 | $571K | Add +0.9% |
| V Visa Inc. Class A | 0.31% | 1,909 | $529K | Add +7.4% |
| JIRE JPMorgan Int Res Enh Eqty | 0.31% | 8,410 | $526K | New |
| BSCO Invesco Bulletshares 2024 CB | 0.30% | 24,652 | $518K | New |
| PEP Pepsico Inc. | 0.30% | 2,883 | $511K | Reduce -4.4% |
| LMT Lockheed Martin Corp. | 0.30% | 1,094 | $510K | Add +2.1% |
| VTI VG Morningstar TS MKT ETF-US | 0.29% | 1,960 | $502K | Add +0.5% |
| CRM Salesforce Inc. | 0.29% | 1,764 | $492K | Add +1.6% |
| GOOG Alphabet Inc. Class C | 0.28% | 2,793 | $478K | Add +6.9% |
| NFLX Netflix Inc. | 0.27% | 752 | $458K | Add +9.8% |
| JPIE JPMorgan Income ETF | 0.26% | 10,006 | $452K | Add +16.7% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.25% | 2,507 | $425K | Reduce -1.9% |
| IWF iShares Russell 1000 Growth | 0.25% | 1,253 | $419K | No change |
| CTAS Cintas Corp. | 0.23% | 558 | $385K | Add +15.8% |
| LOW Lowe's Cos Inc. | 0.23% | 1,663 | $385K | Add +4.5% |
| VZ Verizon Communications Inc. | 0.22% | 9,722 | $383K | Add +8.2% |
| WFC Wells Fargo & Co. | 0.22% | 6,239 | $382K | Reduce -8.6% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.21% | 1,505 | $366K | Reduce -4.2% |
| NKE Nike Inc. Class B | 0.21% | 3,908 | $365K | Reduce -9.2% |
| QCOM Qualcomm Inc. | 0.20% | 1,851 | $334K | Add +3.8% |
| COP Conocophillips | 0.19% | 2,685 | $330K | Reduce -6.8% |
| UNH Unitedhealth Group Inc. | 0.19% | 629 | $317K | Reduce -22.6% |
| NUE Nucor Corp. | 0.18% | 1,824 | $309K | Add +1.6% |
| PNC PNC Financial Services Group | 0.18% | 1,947 | $306K | Add +9.8% |
| SO The Southern Co. | 0.18% | 3,922 | $304K | Reduce -1.4% |
| AJG Arthur J Gallagher & Co. filed as GALLAGHER ARTHUR J & CO | 0.18% | 1,239 | $303K | Add +0.9% |
| F Ford Motor Co. filed as FORD MTR CO DEL | 0.18% | 24,768 | $300K | Reduce -11.2% |
| PFE Pfizer Inc. | 0.16% | 9,959 | $281K | Add +10.7% |
| AMAT Applied Materials Inc. | 0.16% | 1,341 | $278K | Add +8.0% |
| HIG Hartford Insurance Group Inc. | 0.15% | 2,660 | $265K | Add +7.5% |
| MET Metlife Inc. | 0.15% | 3,688 | $264K | Reduce -2.0% |
| SCHW Schwab (charles) Corp. | 0.15% | 3,440 | $262K | New |
| MCK McKesson Corp. | 0.15% | 479 | $260K | New |
| CAH Cardinal Health Inc. | 0.15% | 2,667 | $259K | Add +7.6% |
| HON Honeywell International Inc. | 0.15% | 1,298 | $257K | Reduce -14.3% |
| WM Waste Management Inc. | 0.15% | 1,195 | $250K | Reduce -0.3% |
| CMCSA Comcast Corp. Class A | 0.15% | 6,385 | $249K | Add +0.5% |
Portfolio Sells Q4 2023 → Q1 2024
| ZECP Zacks Earnings Consistent Po | Reduce -55.6% | 2.49% | −3.62 |
| SPSB SS SPDR P St C Corp. ETF | Sold out | 0.00% | −2.41 |
| LMBS First Trust Low Duration Opp | Sold out | 0.00% | −1.51 |
| JPSE JPM Diversified RT Small Cap | Sold out | 0.00% | −1.48 |
| JPME JPM Diver Ret US MC Equity | Sold out | 0.00% | −1.45 |
| BA The Boeing Co. | Reduce -23.9% | 0.98% | −1.19 |
| MSFT Microsoft Corp. | Reduce -1.9% | 12.13% | −1.05 |
| IVV iShares Core S&P 500 ETF | Reduce -7.9% | 6.15% | −0.99 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Reduce -31.2% | 1.69% | −0.88 |
| SBUX Starbucks Corp. | Reduce -2.4% | 1.15% | −0.64 |
| PFF iShares Preferred & Income S | Reduce -17.0% | 1.19% | −0.47 |
| BBIN JPM Betabuilders Intl Eqty | Reduce -31.2% | 0.68% | −0.41 |
| VTV Vanguard Mrngstr Val ETF-Aui | Sold out | 0.00% | −0.28 |
| SHY iShares 1-3 Year Treasury Bo | Sold out | 0.00% | −0.22 |
| MCD McDonald's Corp. | Reduce -6.0% | 0.56% | −0.21 |
| TSLA Tesla Inc. | Sold out | 0.00% | −0.20 |
| VYMI Vanguard Int High DVD YLD Inc. | Sold out | 0.00% | −0.17 |
| BMY Bristol-Myers Squibb Co. | Sold out | 0.00% | −0.16 |
| JCPB JPMorgan Core Plus Bond ETF | Reduce -10.7% | 0.46% | −0.16 |
| JNJ Johnson & Johnson | Reduce -3.0% | 0.60% | −0.16 |
| GILD Gilead Sciences Inc. | Sold out | 0.00% | −0.15 |
| IEI iShares 3-7 Year Treasury Bo | Sold out | 0.00% | −0.15 |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | Sold out | 0.00% | −0.14 |
| DE Deere & Co. | Sold out | 0.00% | −0.14 |
| PM Philip Morris International | Sold out | 0.00% | −0.14 |
| CSCO Cisco Systems Inc. | Reduce -9.9% | 0.34% | −0.12 |
| ADP Automatic Data Processing | Reduce -15.8% | 0.34% | −0.11 |
| UNH Unitedhealth Group Inc. | Reduce -22.6% | 0.19% | −0.11 |
| NKE Nike Inc. Class B | Reduce -9.2% | 0.21% | −0.10 |
| NEE Nextera Energy Inc. | Reduce -19.1% | 0.41% | −0.08 |
| JPM JPMorgan Chase & Co. | Reduce -11.6% | 0.55% | −0.08 |
| JGRO JPMorgan Active Growth ETF | Reduce -14.3% | 0.39% | −0.08 |
| HON Honeywell International Inc. | Reduce -14.3% | 0.15% | −0.07 |
| JAVA JPMorgan Active Value ETF | Reduce -5.3% | 0.39% | −0.06 |
| F Ford Motor Co. | Reduce -11.2% | 0.18% | −0.06 |
| PEP Pepsico Inc. | Reduce -4.4% | 0.30% | −0.05 |
| CVX Chevron Corp. | Reduce -1.7% | 0.58% | −0.05 |
| MDLZ Mondelez International Inc. Class A | Reduce -11.8% | 0.12% | −0.04 |
| IBM Intl Business Machines Corp. | Reduce -1.9% | 0.25% | −0.04 |
| COP Conocophillips | Reduce -6.8% | 0.19% | −0.03 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -4.2% | 0.21% | −0.03 |
| DHR Danaher Corp. | Reduce -11.5% | 0.12% | −0.03 |
| EMR Emerson Electric Co. | Reduce -3.2% | 0.46% | −0.02 |
| MRSH Marsh & McLennan Cos | Reduce -3.8% | 0.12% | −0.02 |
| MET Metlife Inc. | Reduce -2.0% | 0.15% | −0.02 |
| SO The Southern Co. | Reduce -1.4% | 0.18% | −0.01 |
| KMI Kinder Morgan Inc. | Reduce -0.3% | 0.12% | −0.01 |
| WFC Wells Fargo & Co. | Reduce -8.6% | 0.22% | −0.00 |
| CAT Caterpillar Inc. | Reduce -0.7% | 0.53% | −0.00 |
| WM Waste Management Inc. | Reduce -0.3% | 0.15% | +0.00 |
Portfolio Buys Q4 2023 → Q1 2024
| VXUS Vanguard Total Intl Stock | New | 3.00% | +3.00 |
| SMIZ Zacks Small/Mid Cap ETF | New | 2.58% | +2.58 |
| SPIB SS SPDR P Int C Corp. ETF | Add +110.3% | 5.64% | +2.47 |
| CGMS Cap Group US Multi-Sect Bond | New | 1.92% | +1.92 |
| NVDA Nvidia Corp. | Add +4.3% | 4.66% | +1.81 |
| CALF PCR US SM CP CSH CWS ETF-Usd | New | 1.64% | +1.64 |
| PAPI Parametric Equity Prem Inco | New | 1.55% | +1.55 |
| FPEI First Trust Institutional PR | New | 1.16% | +1.16 |
| PHEQ Parametric Hedged Equity ETF | New | 0.85% | +0.85 |
| SPLB SS SPDR P Long Term C ETF | Add +79.4% | 2.50% | +0.78 |
| JGLO JPMorgan GLBL SLCT Eq ETF | New | 0.52% | +0.52 |
| AMZN Amazon.com Inc. | Add +44.1% | 1.31% | +0.45 |
| JIRE JPMorgan Int Res Enh Eqty | New | 0.31% | +0.31 |
| BSCO Invesco Bulletshares 2024 CB | New | 0.30% | +0.30 |
| SCHW Schwab (charles) Corp. | New | 0.15% | +0.15 |
| MCK McKesson Corp. | New | 0.15% | +0.15 |
| ORCL Oracle Corp. | New | 0.13% | +0.13 |
| C Citigroup Inc. | New | 0.13% | +0.13 |
| MA Mastercard Inc. Class A | New | 0.13% | +0.13 |
| MO Altria Group Inc. | New | 0.13% | +0.13 |
| VIG Vanguard Dividend Apprec ETF | New | 0.13% | +0.13 |
| CB Chubb Ltd. | New | 0.13% | +0.13 |
| PANW Palo Alto Networks Inc. | New | 0.13% | +0.13 |
| TEL Te Connectivity Ltd. | New | 0.13% | +0.13 |
| TLH iShares 10-20 Year Treasury | Add +78.7% | 0.41% | +0.12 |
| META Meta Platforms Inc. Class A | Add +4.4% | 0.74% | +0.12 |
| SNPS Synopsys Inc. | New | 0.12% | +0.12 |
| TMO Thermo Fisher Scientific Inc. | New | 0.12% | +0.12 |
| GE General Electric | New | 0.12% | +0.12 |
| EME Emcor Group Inc. | New | 0.12% | +0.12 |
| BBHY JPMorgan Betabuilders Usd Hi | Add +69.8% | 0.36% | +0.11 |
| LLY Eli Lilly & Co. | Add +7.3% | 0.50% | +0.09 |
| GOOGL Alphabet Inc. Class A | Add +10.8% | 0.41% | +0.05 |
| GCC Wisdomtree Enhanced Commodit | Add +6.5% | 1.78% | +0.04 |
| NFLX Netflix Inc. | Add +9.8% | 0.27% | +0.04 |
| MRK Merck & Co. Inc. | Add +8.9% | 0.40% | +0.04 |
| CGGR Cap Group Growth Equity | Add +8.2% | 1.14% | +0.04 |
| GOOG Alphabet Inc. Class C | Add +6.9% | 0.28% | +0.03 |
| CTAS Cintas Corp. | Add +15.8% | 0.23% | +0.03 |
| XOM Exxon Mobil Corp. | Add +7.4% | 0.39% | +0.03 |
| AMAT Applied Materials Inc. | Add +8.0% | 0.16% | +0.03 |
| JEMA JPMorgan Activebuilders Emer | Add +18.6% | 0.44% | +0.02 |
| QCOM Qualcomm Inc. | Add +3.8% | 0.20% | +0.02 |
| HIG Hartford Insurance Group Inc. | Add +7.5% | 0.15% | +0.02 |
| WMT Walmart Inc. | Add +5.5% | 0.42% | +0.01 |
| AVGO Broadcom Inc. | Add +0.9% | 0.33% | +0.01 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Add +21.3% | 2.72% | +0.01 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +3.3% | 0.61% | +0.01 |
| PG The Procter & Gamble Co. | Add +3.9% | 0.83% | +0.00 |
| COST Costco Wholesale Corp. | Add +0.8% | 2.09% | +0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 171 | $264.0M | MSFT, BOND, NVDA, IVV, AAPL |
| Q1 2026 | 157 | $230.3M | MSFT, BOND, NVDA, IVV, PYLD |
| Q4 2025 | 154 | $236.2M | MSFT, BOND, NVDA, IVV, AAPL |
| Q3 2025 | 150 | $232.3M | MSFT, NVDA, IVV, LQD, AAPL |
| Q2 2025 | 148 | $223.6M | MSFT, NVDA, IVV, LQD, SPIB |
| Q1 2025 | 741 | $228.2M | MSFT, IVV, SPIB, AAPL, NVDA |
| Q4 2024 | 137 | $187.1M | MSFT, IVV, NVDA, SPIB, AAPL |
| Q3 2024 | 37 | $134.5M | MSFT, SPIB, IVV, NVDA, AAPL |
| Q2 2024 | 126 | $177.7M | MSFT, NVDA, IVV, SPIB, AAPL |
| Q1 2024 | 124 | $171.0M | MSFT, IVV, SPIB, NVDA, AAPL |