Wayfinding Financial, LLC

In its 13F for Q2 2025 (holdings as of June 30, 2025, filed August 12, 2025), Wayfinding Financial, LLC reported 148 stock positions worth $223.6 million. Its top holding was Microsoft (MSFT) at 11.6% of the portfolio, followed by Nvidia (NVDA, 5.9%) and iShares Core S&P 500 ETF (IVV, 5.0%). Compared with Q1 2025, it opened 3 new positions, sold out of 596, added to 37 and reduced 100. The biggest buy was a new position in JPM Interntl Value ETF (JIVE) and the biggest sale an exit from PCR US SM CP CSH CWS ETF-Usd (CALF).

Most Recent 13F
Q2 2026
Location
LYNNWOOD, WA
CIK
0001898131
Portfolio Value
$223.6M (Q2 2025)
SEC Filing
0001898131-25-000002 ↗ filed Aug 12, 2025

Holdings Value

0$100.0M$200.0M$300.0M Q1 2024: $171.0M Q1 2024 Q2 2024: $177.7M Q2 2024 Q3 2024: $134.5M Q3 2024 Q4 2024: $187.1M Q4 2024 Q1 2025: $228.2M Q1 2025 Q2 2025: $223.6M $223.6M Q2 2025 Q3 2025: $232.3M Q3 2025 Q4 2025: $236.2M Q4 2025 Q1 2026: $230.3M Q1 2026 Q2 2026: $264.0M Q2 2026

Holdings 148 stocks · $223.6M

MSFT Microsoft Corp. 11.61% 48,462 $26.0M Reduce -2.2%
NVDA Nvidia Corp. 5.88% 72,989 $13.1M Reduce -2.5%
IVV iShares Core S&P 500 ETF 4.97% 17,528 $11.1M Reduce -1.8%
LQD Ishr Ibx Usd Invgd CB ETF-Ui 4.33% 88,139 $9.7M Add +24.4%
SPIB SS SPDR P Int C Corp. ETF 4.05% 269,326 $9.1M Reduce -4.1%
AGG iShares Core U.S. Aggregate 3.66% 82,555 $8.2M Add +29.3%
AAPL Apple Inc. 3.30% 36,341 $7.4M Reduce -3.6%
FDVV Fidelity High Dividend ETF 2.92% 121,808 $6.5M Reduce -1.3%
VXUS Vanguard Total Intl Stock 2.45% 79,457 $5.5M Reduce -3.7%
ZECP Zacks Earnings Consistent Po 2.33% 160,188 $5.2M Add +15.9%
BBUS JPMorgan Betabuilders US Equ 2.33% 45,609 $5.2M Reduce -2.6%
SMIZ Zacks Small/Mid Cap ETF 2.31% 148,899 $5.2M Add +4.9%
JIVE JPM Interntl Value ETF filed as J P MORGAN EXCHANGE TRADED F 2.07% 65,678 $4.6M New
PHEQ Parametric Hedged Equity ETF 1.86% 133,572 $4.2M Reduce -0.6%
COST Costco Wholesale Corp. 1.80% 4,222 $4.0M Reduce -6.9%
CGGR Cap Group Growth Equity 1.61% 86,076 $3.6M Reduce -3.5%
VCRM Vanguard Core Tax-Ex Bond 1.57% 47,925 $3.5M Reduce -0.1%
FDEM Fidelity Emrg MRKT Multifact 1.36% 107,028 $3.0M New
MUB iShares National Muni Bond E 1.35% 29,116 $3.0M Add +16.4%
FPEI First Trust Institutional PR 1.35% 157,472 $3.0M Reduce -23.3%
CGMS Cap Group US Multi-Sect Bond 1.30% 105,248 $2.9M Reduce -1.5%
CLOI Vaneck Clo ETF 1.29% 54,504 $2.9M Reduce -37.8%
XLU St Sr Utl SL SE SPDR ETF-Usd 1.27% 32,654 $2.9M Reduce -3.1%
PAPI Parametric Equity Prem Inco 1.09% 97,216 $2.4M Reduce -0.9%
GCC Wisdomtree Enhanced Commodit 0.99% 110,431 $2.2M Reduce -2.9%
META Meta Platforms Inc. Class A 0.93% 2,669 $2.1M Reduce -2.1%
AMZN Amazon.com Inc. 0.92% 9,725 $2.1M Add +15.2%
SBUX Starbucks Corp. 0.92% 22,885 $2.1M Add +4.4%
FLMI Franklin Dynamic Municipal B 0.87% 80,348 $1.9M Add +71.7%
VSDM Vanguard Short Tax-Ex Bond 0.69% 20,216 $1.5M Reduce -15.4%
JGLO JPMorgan GLBL SLCT Eq ETF 0.65% 22,426 $1.5M Add +2.7%
BA The Boeing Co. 0.65% 6,524 $1.4M Add +2.0%
PCAR Paccar Inc. 0.60% 13,893 $1.3M Reduce -0.5%
JGRO JPMorgan Active Growth ETF 0.60% 15,143 $1.3M Add +21.6%
JPM JPMorgan Chase & Co. 0.59% 4,498 $1.3M Reduce -6.7%
JCPB JPMorgan Core Plus Bond ETF 0.59% 27,964 $1.3M Add +7.0%
ABBV Abbvie Inc. 0.52% 5,946 $1.2M Reduce -5.4%
FISV Fiserv Inc. 0.52% 8,578 $1.2M Reduce -2.9%
BRK.B Berkshire Hathaway Inc. Class B 0.51% 2,484 $1.1M Reduce -2.0%
JNJ Johnson & Johnson 0.49% 6,468 $1.1M Reduce -11.0%
PG The Procter & Gamble Co. 0.49% 7,259 $1.1M Reduce -12.4%
BBIN JPM Betabuilders Intl Eqty filed as J P MORGAN EXCHANGE TRADED F 0.49% 16,356 $1.1M Add +1.4%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.48% 23,283 $1.1M Add +0.1%
JAVA JPMorgan Active Value ETF 0.48% 16,312 $1.1M Reduce -3.0%
AVGO Broadcom Inc. 0.46% 3,420 $1.0M Reduce -5.1%
CAT Caterpillar Inc. 0.44% 2,292 $994K Reduce -0.5%
EMR Emerson Electric Co. 0.41% 6,451 $920K Reduce -1.7%
WMT Walmart Inc. 0.39% 8,824 $878K Reduce -7.6%
GOOGL Alphabet Inc. Class A 0.39% 4,465 $870K Add +1.7%
NFLX Netflix Inc. 0.39% 742 $868K Reduce -4.4%
ADP Automatic Data Processing 0.39% 2,851 $861K Reduce -0.9%
HD Home Depot Inc. 0.38% 2,225 $847K Reduce -5.4%
JIRE JPMorgan Int Res Enh Eqty 0.38% 12,087 $844K Add +16.4%
MMM 3M Co. 0.37% 5,564 $822K Reduce -15.4%
CSCO Cisco Systems Inc. 0.35% 11,442 $783K Reduce -2.8%
MCD McDonald's Corp. 0.35% 2,567 $781K Reduce -5.4%
LLY Eli Lilly & Co. 0.35% 1,011 $777K Reduce -3.4%
ABT Abbott Laboratories 0.33% 5,725 $743K Reduce -6.4%
GROZ Zacks Focus Growth ETF 0.30% 24,845 $675K Add +26.3%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.30% 2,642 $665K Reduce -1.4%
AMD Advanced Micro Devices 0.28% 3,485 $616K Reduce -0.8%
NEE Nextera Energy Inc. 0.28% 8,735 $616K Reduce -1.1%
XOM Exxon Mobil Corp. 0.27% 5,662 $607K Reduce -0.5%
CVX Chevron Corp. 0.27% 3,939 $595K Add +1.0%
V Visa Inc. Class A 0.27% 1,735 $593K Reduce -11.0%
JPIE JPMorgan Income ETF 0.26% 12,463 $576K Reduce -30.2%
KO The Coca-Cola Co. 0.25% 8,105 $558K Reduce -5.6%
IWF iShares Russell 1000 Growth 0.25% 1,253 $551K No change
VOO Vanguard S&P 500 ETF 0.24% 943 $547K Reduce -50.5%
VTI VG Morningstar TS MKT ETF-US 0.24% 1,723 $535K Reduce -6.1%
TLH iShares 10-20 Year Treasury 0.23% 5,151 $523K Reduce -32.2%
IEMG iShares Core MSCI Emerging 0.23% 8,420 $509K Reduce -0.6%
WFC Wells Fargo & Co. 0.23% 6,566 $509K Reduce -6.5%
SPYM Ste STR SPDR PT S&P 500 ETF 0.22% 6,645 $493K New
CTAS Cintas Corp. 0.22% 2,187 $492K Reduce -8.6%
GOOG Alphabet Inc. Class C 0.21% 2,448 $479K Reduce -3.3%
CRM Salesforce Inc. 0.21% 1,890 $477K Reduce -3.6%
JEMA JPMorgan Activebuilders Emer 0.20% 10,421 $453K Add +0.6%
BND Vanguard Total Bond Market 0.20% 5,995 $441K Reduce -18.7%
TSLA Tesla Inc. 0.19% 1,398 $432K Add +28.5%
ORCL Oracle Corp. 0.18% 1,586 $400K Reduce -0.1%
LMT Lockheed Martin Corp. 0.18% 935 $396K Reduce -3.0%
VZ Verizon Communications Inc. 0.17% 9,107 $391K Reduce -4.9%
MO Altria Group Inc. 0.17% 6,255 $387K Reduce -4.3%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.17% 1,352 $386K No change
C Citigroup Inc. 0.17% 4,015 $369K Add +8.6%
PNC PNC Financial Services Group 0.16% 1,869 $353K Reduce -4.4%
GE General Electric filed as GE AEROSPACE 0.15% 1,253 $346K Reduce -4.1%
EME Emcor Group Inc. 0.15% 546 $343K Reduce -8.4%
HIG Hartford Insurance Group Inc. 0.15% 2,667 $336K Reduce -6.8%
QCOM Qualcomm Inc. 0.15% 2,270 $334K Reduce -10.9%
SCHW Schwab (charles) Corp. 0.15% 3,430 $333K Add +1.8%
SO The Southern Co. 0.15% 3,472 $333K Reduce -12.0%
PM Philip Morris International 0.14% 1,988 $324K Add +1.3%
CAH Cardinal Health Inc. 0.14% 1,994 $316K Reduce -0.7%
GILD Gilead Sciences Inc. 0.14% 2,734 $313K Reduce -4.6%
MRVL Marvell Technology Inc. 0.14% 4,086 $312K Reduce -3.9%
KMI Kinder Morgan Inc. 0.14% 10,997 $311K Add +8.3%
MA Mastercard Inc. Class A 0.14% 546 $311K Add +1.1%
VTEB Vanguard Tax-Exempt Bond ETF 0.13% 6,163 $300K Reduce -44.0%

Show all 148 holdings

Portfolio Sells Q1 2025 → Q2 2025

CALF PCR US SM CP CSH CWS ETF-Usd Sold out 0.00% −0.92
CLOI Vaneck Clo ETF Reduce -37.8% 1.29% −0.74
AAPL Apple Inc. Reduce -3.6% 3.30% −0.36
FPEI First Trust Institutional PR Reduce -23.3% 1.35% −0.34
FISV Fiserv Inc. Reduce -2.9% 0.52% −0.33
BBHY JPMorgan Betabuilders Usd Hi Reduce -62.2% 0.12% −0.19
VOO Vanguard S&P 500 ETF Reduce -50.5% 0.24% −0.18
UNH Unitedhealth Group Inc. Sold out 0.00% −0.18
MRK Merck & Co. Inc. Sold out 0.00% −0.17
PG The Procter & Gamble Co. Reduce -12.4% 0.49% −0.13
MDT Medtronic PLC Sold out 0.00% −0.12
TLH iShares 10-20 Year Treasury Reduce -32.2% 0.23% −0.11
MRSH Marsh & McLennan Cos Sold out 0.00% −0.11
PANW Palo Alto Networks Inc. Sold out 0.00% −0.11
VTEB Vanguard Tax-Exempt Bond ETF Reduce -44.0% 0.13% −0.10
JPIE JPMorgan Income ETF Reduce -30.2% 0.26% −0.10
VSDM Vanguard Short Tax-Ex Bond Reduce -15.4% 0.69% −0.10
LOW Lowe's Cos Inc. Sold out 0.00% −0.10
FICO Fair Isaac Corp. Sold out 0.00% −0.09
BMY Bristol-Myers Squibb Co. Sold out 0.00% −0.09
AIG American International Group Sold out 0.00% −0.09
AXP American Express Co. Sold out 0.00% −0.08
MFC Manulife Financial Corp. Sold out 0.00% −0.08
BRK.B Berkshire Hathaway Inc. Class B Reduce -2.0% 0.51% −0.08
HSY The Hershey Co. Sold out 0.00% −0.08
CMCSA Comcast Corp. Class A Sold out 0.00% −0.08
PRU Prudential Financial Inc. Sold out 0.00% −0.08
GIS General Mills Inc. Sold out 0.00% −0.08
COST Costco Wholesale Corp. Reduce -6.9% 1.80% −0.08
TMUS T-Mobile US Inc. Sold out 0.00% −0.07
MDLZ Mondelez International Inc. Class A Sold out 0.00% −0.07
GD General Dynamics Corp. Sold out 0.00% −0.07
PHM Pultegroup Inc. Sold out 0.00% −0.07
SYK Stryker Corp. Sold out 0.00% −0.07
UBER Uber Technologies Inc. Sold out 0.00% −0.07
SNPS Synopsys Inc. Sold out 0.00% −0.07
SPTL SS SPDR PF LNG TRM TSY E-Usd Sold out 0.00% −0.07
SCHV Schwab US Large-Cap Value Sold out 0.00% −0.07
PFE Pfizer Inc. Sold out 0.00% −0.07
BNY Bank of New York Mellon Corp. Sold out 0.00% −0.07
CDNS Cadence Design SYS Inc. Sold out 0.00% −0.07
AMAT Applied Materials Inc. Sold out 0.00% −0.07
NKE Nike Inc. Class B Sold out 0.00% −0.07
TMO Thermo Fisher Scientific Inc. Sold out 0.00% −0.07
ITOT iShares Core S&P Total U.S. Sold out 0.00% −0.06
AMT American Tower Corp. Sold out 0.00% −0.06
PLD Prologis Inc. Sold out 0.00% −0.06
SPIN SS US Equity Prem Inc. ETF Sold out 0.00% −0.06
BSX Boston Scientific Corp. Sold out 0.00% −0.06
EMHC SS SPDR BB Em Usd Bond ETF Sold out 0.00% −0.06

Portfolio Buys Q1 2025 → Q2 2025

JIVE JPM Interntl Value ETF New 2.07% +2.07
FDEM Fidelity Emrg MRKT Multifact New 1.36% +1.36
LQD Ishr Ibx Usd Invgd CB ETF-Ui Add +24.4% 4.33% +0.96
AGG iShares Core U.S. Aggregate Add +29.3% 3.66% +0.90
ZECP Zacks Earnings Consistent Po Add +15.9% 2.33% +0.51
SMIZ Zacks Small/Mid Cap ETF Add +4.9% 2.31% +0.43
FLMI Franklin Dynamic Municipal B Add +71.7% 0.87% +0.37
SPYM Ste STR SPDR PT S&P 500 ETF New 0.22% +0.22
AMZN Amazon.com Inc. Add +15.2% 0.92% +0.22
MUB iShares National Muni Bond E Add +16.4% 1.35% +0.20
JGRO JPMorgan Active Growth ETF Add +21.6% 0.60% +0.20
BA The Boeing Co. Add +2.0% 0.65% +0.17
GROZ Zacks Focus Growth ETF Add +26.3% 0.30% +0.11
GOOGL Alphabet Inc. Class A Add +1.7% 0.39% +0.09
JGLO JPMorgan GLBL SLCT Eq ETF Add +2.7% 0.65% +0.09
JIRE JPMorgan Int Res Enh Eqty Add +16.4% 0.38% +0.09
TSLA Tesla Inc. Add +28.5% 0.19% +0.07
PSK SS SPDR Ice Pref Sec ETF Add +171.0% 0.11% +0.07
BBIN JPM Betabuilders Intl Eqty Add +1.4% 0.49% +0.05
BAC Bank of America Corp. Add +0.1% 0.48% +0.05
APH Amphenol Corp. Class A Add +20.1% 0.10% +0.05
C Citigroup Inc. Add +8.6% 0.17% +0.05
JCPB JPMorgan Core Plus Bond ETF Add +7.0% 0.59% +0.05
TSM Taiwan Semiconductor-SP ADR Add +7.5% 0.12% +0.04
EOG EOG Resources Inc. Add +77.5% 0.10% +0.04
DELL Dell Technologies -C Add +1.5% 0.12% +0.04
SCHW Schwab (charles) Corp. Add +1.8% 0.15% +0.03
JEMA JPMorgan Activebuilders Emer Add +0.6% 0.20% +0.03
AMGN Amgen Inc. Add +23.7% 0.12% +0.02
ICE Intercontinental Exchange Inc. Add +13.4% 0.09% +0.02
DE Deere & Co. Add +2.5% 0.12% +0.02
MTB M & T Bank Corp. Add +7.3% 0.10% +0.01
VIG Vanguard Dividend Apprec ETF Add +1.6% 0.13% +0.01
KMI Kinder Morgan Inc. Add +8.3% 0.14% +0.01
USB US Bancorp Add +7.3% 0.09% +0.01
MA Mastercard Inc. Class A Add +1.1% 0.14% +0.01
PM Philip Morris International Add +1.3% 0.14% +0.01
WM Waste Management Inc. Add +0.4% 0.12% +0.00
CVX Chevron Corp. Add +1.0% 0.27% −0.02
SBUX Starbucks Corp. Add +4.4% 0.92% −0.02

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 171$264.0MMSFT, BOND, NVDA, IVV, AAPL
Q1 2026 157$230.3MMSFT, BOND, NVDA, IVV, PYLD
Q4 2025 154$236.2MMSFT, BOND, NVDA, IVV, AAPL
Q3 2025 150$232.3MMSFT, NVDA, IVV, LQD, AAPL
Q2 2025 148$223.6MMSFT, NVDA, IVV, LQD, SPIB
Q1 2025 741$228.2MMSFT, IVV, SPIB, AAPL, NVDA
Q4 2024 137$187.1MMSFT, IVV, NVDA, SPIB, AAPL
Q3 2024 37$134.5MMSFT, SPIB, IVV, NVDA, AAPL
Q2 2024 126$177.7MMSFT, NVDA, IVV, SPIB, AAPL
Q1 2024 124$171.0MMSFT, IVV, SPIB, NVDA, AAPL