Wayfinding Financial, LLC
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 29, 2025), Wayfinding Financial, LLC reported 741 stock positions worth $228.2 million. Its top holding was Microsoft (MSFT) at 8.1% of the portfolio, followed by iShares Core S&P 500 ETF (IVV, 4.4%) and SS SPDR P Int C Corp. ETF (SPIB, 4.1%). Compared with Q4 2024, it opened 605 new positions, sold out of 1, added to 64 and reduced 64. The biggest buy was a new position in Fidelity High Dividend ETF (FDVV) and the biggest sale iShares 20+ Year Treasury BD (TLT, shares −100%).
- Most Recent 13F
- Q2 2026
- Location
- LYNNWOOD, WA
- CIK
- 0001898131
- Portfolio Value
- $228.2M (Q1 2025)
- SEC Filing
- 0001898131-25-000001 ↗ filed Apr 29, 2025
Holdings Value
Holdings 741 stocks · $228.2M
| MSFT Microsoft Corp. | 8.15% | 49,541 | $18.6M | Add +0.2% |
| IVV iShares Core S&P 500 ETF | 4.39% | 17,842 | $10.0M | Reduce -2.2% |
| SPIB SS SPDR P Int C Corp. ETF | 4.09% | 280,762 | $9.3M | Reduce -4.8% |
| AAPL Apple Inc. | 3.67% | 37,699 | $8.4M | Reduce -1.6% |
| NVDA Nvidia Corp. | 3.55% | 74,859 | $8.1M | Add +1.2% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 3.37% | 70,831 | $7.7M | Add +1.9% |
| AGG iShares Core U.S. Aggregate | 2.77% | 63,871 | $6.3M | Add +15.7% |
| FDVV Fidelity High Dividend ETF | 2.68% | 123,426 | $6.1M | New |
| VXUS Vanguard Total Intl Stock | 2.24% | 82,501 | $5.1M | Reduce -1.1% |
| BBUS JPMorgan Betabuilders US Equ | 2.07% | 46,811 | $4.7M | Add +5.4% |
| CLOI Vaneck Clo ETF | 2.03% | 87,627 | $4.6M | New |
| SMIZ Zacks Small/Mid Cap ETF | 1.88% | 141,977 | $4.3M | Add +2.0% |
| COST Costco Wholesale Corp. | 1.88% | 4,536 | $4.3M | Reduce -0.2% |
| ZECP Zacks Earnings Consistent Po | 1.82% | 138,170 | $4.2M | Reduce -3.0% |
| PHEQ Parametric Hedged Equity ETF | 1.68% | 134,399 | $3.8M | Add +162.1% |
| FPEI First Trust Institutional PR | 1.68% | 205,329 | $3.8M | Add +33.2% |
| VCRM Vanguard Core Tax-Ex Bond | 1.56% | 47,987 | $3.6M | New |
| CGGR Cap Group Growth Equity | 1.34% | 89,162 | $3.1M | Add +53.8% |
| CGMS Cap Group US Multi-Sect Bond | 1.28% | 106,870 | $2.9M | Reduce -12.0% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 1.16% | 33,698 | $2.7M | Reduce -2.3% |
| MUB iShares National Muni Bond E | 1.16% | 25,016 | $2.6M | Add +7.8% |
| PAPI Parametric Equity Prem Inco | 1.15% | 98,061 | $2.6M | Reduce -1.6% |
| GCC Wisdomtree Enhanced Commodit | 0.98% | 113,780 | $2.2M | Reduce -27.5% |
| SBUX Starbucks Corp. | 0.94% | 21,925 | $2.1M | Reduce -2.0% |
| CALF PCR US SM CP CSH CWS ETF-Usd | 0.92% | 55,951 | $2.1M | Reduce -8.0% |
| FISV Fiserv Inc. | 0.85% | 8,836 | $2.0M | Add +0.1% |
| VSDM Vanguard Short Tax-Ex Bond | 0.79% | 23,903 | $1.8M | New |
| AMZN Amazon.com Inc. | 0.70% | 8,443 | $1.6M | Add +3.2% |
| META Meta Platforms Inc. Class A | 0.69% | 2,726 | $1.6M | Add +3.5% |
| PG The Procter & Gamble Co. | 0.62% | 8,287 | $1.4M | Reduce -4.0% |
| PCAR Paccar Inc. | 0.59% | 13,957 | $1.4M | No change |
| BRK.B Berkshire Hathaway Inc. Class B | 0.59% | 2,536 | $1.4M | Add +0.7% |
| ABBV Abbvie Inc. | 0.58% | 6,286 | $1.3M | Reduce -0.8% |
| JGLO JPMorgan GLBL SLCT Eq ETF | 0.56% | 21,835 | $1.3M | Add +5.7% |
| JCPB JPMorgan Core Plus Bond ETF | 0.54% | 26,142 | $1.2M | Add +32.6% |
| JNJ Johnson & Johnson | 0.53% | 7,269 | $1.2M | Reduce -1.9% |
| JPM JPMorgan Chase & Co. | 0.52% | 4,822 | $1.2M | Reduce -3.2% |
| FLMI Franklin Dynamic Municipal B | 0.50% | 46,785 | $1.1M | New |
| BA The Boeing Co. | 0.48% | 6,395 | $1.1M | Reduce -20.1% |
| JAVA JPMorgan Active Value ETF | 0.47% | 16,823 | $1.1M | Reduce -3.2% |
| BBIN JPM Betabuilders Intl Eqty filed as J P MORGAN EXCHANGE TRADED F | 0.43% | 16,127 | $991K | Add +2.6% |
| VOO Vanguard S&P 500 ETF | 0.43% | 1,906 | $979K | Reduce -13.5% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.43% | 23,271 | $971K | Add +0.6% |
| MMM 3M Co. | 0.42% | 6,575 | $965K | Reduce -0.3% |
| JGRO JPMorgan Active Growth ETF | 0.40% | 12,454 | $918K | Add +24.4% |
| ADP Automatic Data Processing | 0.39% | 2,876 | $883K | Add +0.8% |
| LLY Eli Lilly & Co. | 0.38% | 1,047 | $864K | Reduce -3.8% |
| HD Home Depot Inc. | 0.38% | 2,353 | $862K | Add +1.2% |
| MCD McDonald's Corp. | 0.37% | 2,713 | $847K | Reduce -0.4% |
| WMT Walmart Inc. | 0.37% | 9,548 | $840K | Reduce -18.3% |
| JPIE JPMorgan Income ETF | 0.36% | 17,862 | $822K | Add +27.8% |
| ABT Abbott Laboratories | 0.36% | 6,117 | $811K | Reduce -7.5% |
| TLH iShares 10-20 Year Treasury | 0.35% | 7,602 | $788K | Reduce -14.4% |
| CAT Caterpillar Inc. | 0.33% | 2,303 | $759K | Reduce -0.7% |
| CSCO Cisco Systems Inc. | 0.32% | 11,770 | $726K | Add +4.3% |
| NFLX Netflix Inc. | 0.32% | 776 | $723K | Add +1.8% |
| EMR Emerson Electric Co. | 0.32% | 6,564 | $719K | Add +0.6% |
| BBHY JPMorgan Betabuilders Usd Hi | 0.31% | 15,551 | $716K | Add +4.5% |
| V Visa Inc. Class A | 0.30% | 1,949 | $683K | Reduce -0.1% |
| GOOGL Alphabet Inc. Class A | 0.30% | 4,390 | $679K | Add +3.9% |
| XOM Exxon Mobil Corp. | 0.30% | 5,689 | $676K | Add +3.0% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.29% | 2,679 | $666K | Add +1.1% |
| JIRE JPMorgan Int Res Enh Eqty | 0.29% | 10,384 | $661K | Add +4.7% |
| CVX Chevron Corp. | 0.29% | 3,901 | $652K | Add +9.5% |
| NEE Nextera Energy Inc. | 0.27% | 8,830 | $625K | Add +0.7% |
| KO The Coca-Cola Co. | 0.27% | 8,588 | $619K | Reduce -3.7% |
| AVGO Broadcom Inc. | 0.26% | 3,605 | $603K | Add +1.6% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.24% | 11,011 | $546K | New |
| BND Vanguard Total Bond Market | 0.24% | 7,375 | $541K | New |
| CRM Salesforce Inc. | 0.23% | 1,960 | $526K | Add +10.7% |
| VTI VG Morningstar TS MKT ETF-US | 0.22% | 1,835 | $504K | Add +0.6% |
| WFC Wells Fargo & Co. | 0.22% | 7,019 | $503K | Add +3.9% |
| CTAS Cintas Corp. | 0.22% | 2,393 | $491K | Reduce -0.6% |
| IEMG iShares Core MSCI Emerging | 0.20% | 8,471 | $457K | Add +2.3% |
| IWF iShares Russell 1000 Growth | 0.20% | 1,253 | $452K | No change |
| GROZ Zacks Focus Growth ETF | 0.19% | 19,677 | $438K | No change |
| VZ Verizon Communications Inc. | 0.19% | 9,574 | $434K | Reduce -1.3% |
| LMT Lockheed Martin Corp. | 0.19% | 964 | $430K | Reduce -9.2% |
| UNH Unitedhealth Group Inc. | 0.18% | 773 | $405K | Add +5.3% |
| CGHM Cap Group Muni High-Income | 0.18% | 16,001 | $401K | New |
| JEMA JPMorgan Activebuilders Emer | 0.17% | 10,356 | $396K | Add +3.3% |
| GOOG Alphabet Inc. Class C | 0.17% | 2,531 | $395K | Add +2.5% |
| MO Altria Group Inc. | 0.17% | 6,539 | $392K | Reduce -1.3% |
| QCOM Qualcomm Inc. | 0.17% | 2,547 | $391K | Add +3.8% |
| MRK Merck & Co. Inc. | 0.17% | 4,231 | $383K | Reduce -1.3% |
| SO The Southern Co. | 0.16% | 3,945 | $362K | Add +1.1% |
| AMD Advanced Micro Devices | 0.16% | 3,515 | $361K | Reduce -5.3% |
| PEP Pepsico Inc. | 0.16% | 2,385 | $357K | Reduce -1.6% |
| HIG Hartford Insurance Group Inc. | 0.16% | 2,861 | $355K | Add +3.0% |
| AJG Arthur J Gallagher & Co. filed as GALLAGHER ARTHUR J & CO | 0.16% | 1,027 | $354K | Reduce -18.0% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.15% | 1,352 | $349K | Reduce -14.4% |
| PNC PNC Financial Services Group | 0.15% | 1,955 | $343K | Add +5.7% |
| GILD Gilead Sciences Inc. | 0.14% | 2,865 | $321K | Add +11.0% |
| PM Philip Morris International | 0.14% | 1,963 | $314K | Add +0.5% |
| COP Conocophillips | 0.13% | 2,915 | $306K | Add +2.4% |
| MET Metlife Inc. | 0.13% | 3,769 | $302K | Add +8.9% |
| MCK McKesson Corp. | 0.13% | 443 | $298K | Reduce -2.4% |
| MA Mastercard Inc. Class A | 0.13% | 540 | $295K | Reduce -0.9% |
| KMI Kinder Morgan Inc. | 0.13% | 10,158 | $289K | Add +0.5% |
| TSLA Tesla Inc. | 0.12% | 1,088 | $281K | Add +28.3% |
Portfolio Sells Q4 2024 → Q1 2025
| TLT iShares 20+ Year Treasury BD | Reduce -99.6% | 0.01% | −2.49 |
| AAPL Apple Inc. | Reduce -1.6% | 3.67% | −1.46 |
| IVV iShares Core S&P 500 ETF | Reduce -2.2% | 4.39% | −1.35 |
| SPIB SS SPDR P Int C Corp. ETF | Reduce -4.8% | 4.09% | −1.08 |
| GCC Wisdomtree Enhanced Commodit | Reduce -27.5% | 0.98% | −0.60 |
| CALF PCR US SM CP CSH CWS ETF-Usd | Reduce -8.0% | 0.92% | −0.52 |
| ZECP Zacks Earnings Consistent Po | Reduce -3.0% | 1.82% | −0.51 |
| CGMS Cap Group US Multi-Sect Bond | Reduce -12.0% | 1.28% | −0.49 |
| VXUS Vanguard Total Intl Stock | Reduce -1.1% | 2.24% | −0.38 |
| COST Costco Wholesale Corp. | Reduce -0.2% | 1.88% | −0.35 |
| BA The Boeing Co. | Reduce -20.1% | 0.48% | −0.28 |
| PAPI Parametric Equity Prem Inco | Reduce -1.6% | 1.15% | −0.24 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Reduce -2.3% | 1.16% | −0.23 |
| BBMC JPM Betabuilders US Mid Cap | Sold out | 0.00% | −0.22 |
| VOO Vanguard S&P 500 ETF | Reduce -13.5% | 0.43% | −0.21 |
| WMT Walmart Inc. | Reduce -18.3% | 0.37% | −0.20 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -91.3% | 0.01% | −0.16 |
| PG The Procter & Gamble Co. | Reduce -4.0% | 0.62% | −0.15 |
| SBUX Starbucks Corp. | Reduce -2.0% | 0.94% | −0.15 |
| TLH iShares 10-20 Year Treasury | Reduce -14.4% | 0.35% | −0.13 |
| JAVA JPMorgan Active Value ETF | Reduce -3.2% | 0.47% | −0.12 |
| JPM JPMorgan Chase & Co. | Reduce -3.2% | 0.52% | −0.12 |
| LOW Lowe's Cos Inc. | Reduce -40.2% | 0.10% | −0.12 |
| CAT Caterpillar Inc. | Reduce -0.7% | 0.33% | −0.12 |
| MBB iShares MBS ETF | Reduce -87.7% | 0.01% | −0.11 |
| LMT Lockheed Martin Corp. | Reduce -9.2% | 0.19% | −0.09 |
| AMD Advanced Micro Devices | Reduce -5.3% | 0.16% | −0.08 |
| ORCL Oracle Corp. | Reduce -18.7% | 0.10% | −0.08 |
| PHM Pultegroup Inc. | Reduce -35.6% | 0.07% | −0.07 |
| LLY Eli Lilly & Co. | Reduce -3.8% | 0.38% | −0.07 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -14.4% | 0.15% | −0.07 |
| MRK Merck & Co. Inc. | Reduce -1.3% | 0.17% | −0.06 |
| MCD McDonald's Corp. | Reduce -0.4% | 0.37% | −0.05 |
| JNJ Johnson & Johnson | Reduce -1.9% | 0.53% | −0.04 |
| ABT Abbott Laboratories | Reduce -7.5% | 0.36% | −0.04 |
| PFE Pfizer Inc. | Reduce -21.2% | 0.07% | −0.04 |
| BLK BlackRock Inc. | Reduce -6.5% | 0.11% | −0.04 |
| PEP Pepsico Inc. | Reduce -1.6% | 0.16% | −0.04 |
| USB US Bancorp | Reduce -8.8% | 0.08% | −0.04 |
| TSM Taiwan Semiconductor-SP ADR | Reduce -5.8% | 0.08% | −0.04 |
| AMAT Applied Materials Inc. | Reduce -12.9% | 0.07% | −0.04 |
| SPGI S&P Global Inc. | Reduce -8.6% | 0.12% | −0.04 |
| AJG Arthur J Gallagher & Co. | Reduce -18.0% | 0.16% | −0.03 |
| TEL Te Connectivity PLC | Reduce -14.6% | 0.08% | −0.03 |
| GIS General Mills Inc. | Reduce -8.9% | 0.08% | −0.03 |
| FICO Fair Isaac Corp. | Reduce -3.4% | 0.09% | −0.03 |
| MMM 3M Co. | Reduce -0.3% | 0.42% | −0.03 |
| PH Parker Hannifin Corp. | Reduce -4.9% | 0.09% | −0.03 |
| V Visa Inc. Class A | Reduce -0.1% | 0.30% | −0.03 |
| MCO Moody's Corp. | Reduce -1.4% | 0.11% | −0.03 |
Portfolio Buys Q4 2024 → Q1 2025
| FDVV Fidelity High Dividend ETF | New | 2.68% | +2.68 |
| CLOI Vaneck Clo ETF | New | 2.03% | +2.03 |
| VCRM Vanguard Core Tax-Ex Bond | New | 1.56% | +1.56 |
| PHEQ Parametric Hedged Equity ETF | Add +162.1% | 1.68% | +0.88 |
| VSDM Vanguard Short Tax-Ex Bond | New | 0.79% | +0.79 |
| FLMI Franklin Dynamic Municipal B | New | 0.50% | +0.50 |
| VTEB Vanguard Tax-Exempt Bond ETF | New | 0.24% | +0.24 |
| BND Vanguard Total Bond Market | New | 0.24% | +0.24 |
| CGGR Cap Group Growth Equity | Add +53.8% | 1.34% | +0.19 |
| CGHM Cap Group Muni High-Income | New | 0.18% | +0.18 |
| FPEI First Trust Institutional PR | Add +33.2% | 1.68% | +0.14 |
| MDT Medtronic PLC | New | 0.12% | +0.12 |
| DE Deere & Co. | New | 0.11% | +0.11 |
| T AT&T Inc. | New | 0.11% | +0.11 |
| NUE Nucor Corp. | New | 0.10% | +0.10 |
| AMGN Amgen Inc. | New | 0.10% | +0.10 |
| TRV The Travelers Cos Inc. | New | 0.09% | +0.09 |
| NVS Novartis AG-Sponsored ADR | New | 0.09% | +0.09 |
| BMY Bristol-Myers Squibb Co. | New | 0.09% | +0.09 |
| MTB M & T Bank Corp. | New | 0.09% | +0.09 |
| AIG American International Group | New | 0.09% | +0.09 |
| SPY SS SPDR S&P 500 ETF Trust-US | New | 0.08% | +0.08 |
| AXP American Express Co. | New | 0.08% | +0.08 |
| MFC Manulife Financial Corp. | New | 0.08% | +0.08 |
| HSY The Hershey Co. | New | 0.08% | +0.08 |
| IWV iShares Russell 3000 ETF | New | 0.08% | +0.08 |
| PRU Prudential Financial Inc. | New | 0.08% | +0.08 |
| DELL Dell Technologies -C | New | 0.08% | +0.08 |
| TMUS T-Mobile US Inc. | New | 0.07% | +0.07 |
| MDLZ Mondelez International Inc. Class A | New | 0.07% | +0.07 |
| GD General Dynamics Corp. | New | 0.07% | +0.07 |
| SYK Stryker Corp. | New | 0.07% | +0.07 |
| UBER Uber Technologies Inc. | New | 0.07% | +0.07 |
| SNPS Synopsys Inc. | New | 0.07% | +0.07 |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | New | 0.07% | +0.07 |
| SCHV Schwab US Large-Cap Value | New | 0.07% | +0.07 |
| ICE Intercontinental Exchange Inc. | New | 0.07% | +0.07 |
| BNY Bank of New York Mellon Corp. | New | 0.07% | +0.07 |
| CDNS Cadence Design SYS Inc. | New | 0.07% | +0.07 |
| INTU Intuit Inc. | New | 0.07% | +0.07 |
| NKE Nike Inc. Class B | New | 0.07% | +0.07 |
| TMO Thermo Fisher Scientific Inc. | New | 0.07% | +0.07 |
| ITOT iShares Core S&P Total U.S. | New | 0.06% | +0.06 |
| AMT American Tower Corp. | New | 0.06% | +0.06 |
| PLD Prologis Inc. | New | 0.06% | +0.06 |
| SPIN SS US Equity Prem Inc. ETF | New | 0.06% | +0.06 |
| EOG EOG Resources Inc. | New | 0.06% | +0.06 |
| BSX Boston Scientific Corp. | New | 0.06% | +0.06 |
| EMHC SS SPDR BB Em Usd Bond ETF | New | 0.06% | +0.06 |
| BTI British American Tob-SP ADR | New | 0.06% | +0.06 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 171 | $264.0M | MSFT, BOND, NVDA, IVV, AAPL |
| Q1 2026 | 157 | $230.3M | MSFT, BOND, NVDA, IVV, PYLD |
| Q4 2025 | 154 | $236.2M | MSFT, BOND, NVDA, IVV, AAPL |
| Q3 2025 | 150 | $232.3M | MSFT, NVDA, IVV, LQD, AAPL |
| Q2 2025 | 148 | $223.6M | MSFT, NVDA, IVV, LQD, SPIB |
| Q1 2025 | 741 | $228.2M | MSFT, IVV, SPIB, AAPL, NVDA |
| Q4 2024 | 137 | $187.1M | MSFT, IVV, NVDA, SPIB, AAPL |
| Q3 2024 | 37 | $134.5M | MSFT, SPIB, IVV, NVDA, AAPL |
| Q2 2024 | 126 | $177.7M | MSFT, NVDA, IVV, SPIB, AAPL |
| Q1 2024 | 124 | $171.0M | MSFT, IVV, SPIB, NVDA, AAPL |