Wayfinding Financial, LLC

Name: Wayfinding Financial, LLC 13F holdings, Q2 2024
Creator: Wayfinding Financial, LLC
Published: 2024-08-09

Q2 2026Q1 2026Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q1 2024

In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 9, 2024), Wayfinding Financial, LLC reported 126 stock positions worth $177.7 million. Its top holding was Microsoft (MSFT) at 12.6% of the portfolio, followed by Nvidia (NVDA, 6.2%) and iShares Core S&P 500 ETF (IVV, 6.2%). Compared with Q1 2024, it opened 7 new positions, sold out of 5, added to 34 and reduced 79. The biggest buy was Nvidia (NVDA, shares +1%) and the biggest sale Amazon.com (AMZN, shares −29%).

Most Recent 13F: Q2 2026
Location: LYNNWOOD, WA
CIK: 0001898131
Portfolio Value: $177.7M (Q2 2024)
SEC Filing: 0001898296-24-000006 ↗ filed Aug 9, 2024

Holdings Value

Holdings 126 stocks · $177.7M


MSFT Microsoft Corp.	12.62%	50,170	$22.4M	Reduce -0.6%
NVDA Nvidia Corp.	6.20%	89,137	$11.0M	Add +1.2%
IVV iShares Core S&P 500 ETF	6.17%	20,026	$11.0M	Reduce -1.1%
SPIB SS SPDR P Int C Corp. ETF	5.44%	296,825	$9.7M	Reduce -0.3%
AAPL Apple Inc.	4.65%	39,251	$8.3M	Reduce -1.8%
VXUS Vanguard Total Intl Stock	2.86%	84,146	$5.1M	Reduce -0.4%
LQD Ishr Ibx Usd Invgd CB ETF-Ui	2.64%	43,819	$4.7M	Add +0.3%
AGG iShares Core U.S. Aggregate	2.60%	47,528	$4.6M	Add +13.9%
SMIZ Zacks Small/Mid Cap ETF	2.46%	143,623	$4.4M	Reduce -0.5%
ZECP Zacks Earnings Consistent Po	2.45%	150,878	$4.4M	Reduce -1.1%
SPLB SS SPDR P Long Term C ETF	2.42%	190,553	$4.3M	Reduce -0.1%
COST Costco Wholesale Corp.	2.23%	4,652	$4.0M	Reduce -0.4%
BBUS JPMorgan Betabuilders US Equ	1.86%	33,680	$3.3M	Add +8.0%
CGMS Cap Group US Multi-Sect Bond	1.85%	122,178	$3.3M	Add +0.0%
GCC Wisdomtree Enhanced Commodit	1.69%	158,494	$3.0M	Reduce -1.1%
XLU St Sr Utl SL SE SPDR ETF-Usd	1.54%	40,121	$2.7M	Reduce -2.3%
CALF PCR US SM CP CSH CWS ETF-Usd	1.48%	60,436	$2.6M	Add +0.0%
PAPI Parametric Equity Prem Inco	1.46%	99,406	$2.6M	Reduce -0.2%
MUB iShares National Muni Bond E	1.19%	19,767	$2.1M	Add +18.9%
PFF iShares Preferred & Income S	1.15%	64,723	$2.0M	Reduce -0.1%
CGGR Cap Group Growth Equity	1.13%	61,009	$2.0M	Reduce -2.2%
FPEI First Trust Institutional PR	1.13%	109,263	$2.0M	Reduce -0.0%
SBUX Starbucks Corp.	1.05%	24,005	$1.9M	Reduce -10.0%
TBIL F/M US Treasury 3 Month Bill	1.05%	37,224	$1.9M	Reduce -0.5%
AMZN Amazon.com Inc.	0.92%	8,477	$1.6M	Reduce -28.7%
BA The Boeing Co.	0.85%	8,328	$1.5M	Reduce -10.4%
PHEQ Parametric Hedged Equity ETF	0.83%	53,127	$1.5M	Reduce -0.5%
PCAR Paccar Inc.	0.83%	14,337	$1.5M	Reduce -0.1%
PG The Procter & Gamble Co.	0.79%	8,556	$1.4M	Reduce -0.1%
META Meta Platforms Inc. Class A	0.75%	2,644	$1.3M	Reduce -0.8%
FISV Fiserv Inc.	0.74%	8,822	$1.3M	Reduce -0.1%
ABBV Abbvie Inc.	0.64%	6,656	$1.1M	Reduce -0.5%
BBIN JPM Betabuilders Intl Eqty filed as J P MORGAN EXCHANGE TRADED F	0.64%	19,198	$1.1M	Reduce -0.9%
JNJ Johnson & Johnson	0.62%	7,580	$1.1M	Add +9.5%
JGLO JPMorgan GLBL SLCT Eq ETF	0.62%	18,167	$1.1M	Add +18.3%
BRK.B Berkshire Hathaway Inc. Class B	0.57%	2,504	$1.0M	Reduce -2.2%
BAC Bank of America Corp. filed as BANK AMERICA CORP	0.57%	25,396	$1.0M	Add +0.4%
VOO Vanguard S&P 500 ETF	0.57%	2,009	$1.0M	Reduce -1.5%
JPM JPMorgan Chase & Co.	0.56%	4,922	$995K	Add +1.6%
LLY Eli Lilly & Co.	0.56%	1,094	$990K	Reduce -1.7%
JCPB JPMorgan Core Plus Bond ETF	0.45%	17,191	$796K	Add +0.5%
HD Home Depot Inc.	0.44%	2,293	$789K	Reduce -24.6%
EMR Emerson Electric Co.	0.44%	7,033	$774K	Add +0.7%
WMT Walmart Inc.	0.43%	11,312	$765K	Reduce -6.0%
GOOGL Alphabet Inc. Class A	0.43%	4,168	$759K	Add +1.0%
MCD McDonald's Corp.	0.42%	2,959	$754K	Reduce -16.9%
AVGO Broadcom Inc.	0.42%	466	$748K	Add +8.1%
CAT Caterpillar Inc.	0.42%	2,222	$740K	Reduce -16.1%
CVX Chevron Corp.	0.41%	4,688	$733K	Reduce -23.3%
JGRO JPMorgan Active Growth ETF	0.40%	9,527	$715K	Reduce -0.9%
MMM 3M Co.	0.38%	6,611	$675K	Add +4.8%
JAVA JPMorgan Active Value ETF	0.38%	11,260	$667K	Reduce -0.6%
NEE Nextera Energy Inc.	0.37%	9,361	$662K	Reduce -3.9%
XOM Exxon Mobil Corp.	0.37%	5,649	$650K	Reduce -2.2%
AMD Advanced Micro Devices	0.36%	3,984	$646K	Add +3.7%
JPIE JPMorgan Income ETF	0.35%	13,786	$626K	Add +37.8%
BBHY JPMorgan Betabuilders Usd Hi	0.35%	13,604	$622K	Reduce -0.3%
ABT Abbott Laboratories	0.34%	5,778	$600K	Reduce -7.8%
TLH iShares 10-20 Year Treasury	0.33%	5,787	$594K	Reduce -16.0%
KO The Coca-Cola Co.	0.33%	9,015	$578K	Reduce -10.3%
ADP Automatic Data Processing	0.32%	2,367	$568K	Add +0.3%
VTI VG Morningstar TS MKT ETF-US	0.30%	1,962	$526K	Add +0.1%
JIRE JPMorgan Int Res Enh Eqty	0.30%	8,398	$525K	Reduce -0.1%
CSCO Cisco Systems Inc.	0.29%	11,034	$524K	Reduce -7.7%
MRK Merck & Co. Inc.	0.29%	4,163	$518K	Reduce -21.7%
JEMA JPMorgan Activebuilders Emer	0.29%	13,458	$513K	Reduce -32.2%
BSCO Invesco Bulletshares 2024 CB	0.29%	24,327	$512K	Reduce -1.3%
LMT Lockheed Martin Corp.	0.29%	1,090	$509K	Reduce -0.4%
NFLX Netflix Inc.	0.29%	752	$507K	No change
GOOG Alphabet Inc. Class C	0.28%	2,752	$504K	Reduce -1.5%
V Visa Inc. Class A	0.28%	1,904	$499K	Reduce -0.3%
QCOM Qualcomm Inc.	0.26%	2,339	$465K	Add +26.4%
IWF iShares Russell 1000 Growth	0.26%	1,253	$456K	No change
CRM Salesforce Inc.	0.25%	1,708	$439K	Reduce -3.2%
PEP Pepsico Inc.	0.24%	2,623	$432K	Reduce -9.0%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS	0.24%	2,497	$431K	Reduce -0.4%
VZ Verizon Communications Inc.	0.23%	9,734	$401K	Add +0.1%
CTAS Cintas Corp.	0.22%	569	$398K	Add +2.0%
IEMG iShares Core MSCI Emerging	0.22%	7,434	$397K	New
JQUA JPMorgan US Quality Factor	0.21%	7,020	$371K	Reduce -47.1%
VO Vngrd Mrngstr MD-Cap ETF-Usd	0.21%	1,505	$365K	No change
WFC Wells Fargo & Co.	0.19%	5,826	$346K	Reduce -6.6%
LOW Lowe's Cos Inc.	0.19%	1,543	$340K	Reduce -7.2%
AMAT Applied Materials Inc.	0.19%	1,424	$336K	Add +6.2%
AJG Arthur J Gallagher & Co. filed as GALLAGHER ARTHUR J & CO	0.18%	1,226	$318K	Reduce -1.1%
UNH Unitedhealth Group Inc.	0.18%	612	$312K	Reduce -2.7%
SO The Southern Co.	0.18%	4,019	$311K	Add +2.5%
F Ford Motor Co. filed as FORD MTR CO DEL	0.17%	24,615	$308K	Reduce -0.6%
NUE Nucor Corp.	0.17%	1,924	$304K	Add +5.5%
PNC PNC Financial Services Group	0.16%	1,888	$293K	Reduce -3.0%
MCK McKesson Corp.	0.16%	487	$285K	Add +1.7%
COP Conocophillips	0.16%	2,472	$282K	Reduce -7.9%
HON Honeywell International Inc.	0.15%	1,275	$272K	Reduce -1.8%
HIG Hartford Insurance Group Inc.	0.15%	2,677	$270K	Add +0.6%
ORCL Oracle Corp.	0.15%	1,907	$269K	Reduce -2.4%
MO Altria Group Inc.	0.15%	5,571	$259K	Add +9.0%
WM Waste Management Inc.	0.14%	1,207	$257K	Add +1.0%
MRVL Marvell Technology Inc.	0.14%	3,659	$255K	No change
PHM Pultegroup Inc.	0.14%	2,317	$255K	New
SCHW Schwab (charles) Corp.	0.14%	3,446	$253K	Add +0.2%

Show all 126 holdings

Portfolio Sells Q1 2024 → Q2 2024


AMZN Amazon.com Inc.	Reduce -28.7%	0.92%	−0.39
SPIB SS SPDR P Int C Corp. ETF	Reduce -0.3%	5.44%	−0.20
JQUA JPMorgan US Quality Factor	Reduce -47.1%	0.21%	−0.19
CVX Chevron Corp.	Reduce -23.3%	0.41%	−0.17
HD Home Depot Inc.	Reduce -24.6%	0.44%	−0.16
CAH Cardinal Health Inc.	Sold out	0.00%	−0.15
XLU St Sr Utl SL SE SPDR ETF-Usd	Reduce -2.3%	1.54%	−0.15
JEMA JPMorgan Activebuilders Emer	Reduce -32.2%	0.29%	−0.15
VXUS Vanguard Total Intl Stock	Reduce -0.4%	2.86%	−0.14
MCD McDonald's Corp.	Reduce -16.9%	0.42%	−0.13
BA The Boeing Co.	Reduce -10.4%	0.85%	−0.13
MDLZ Mondelez International Inc. Class A	Sold out	0.00%	−0.12
PAYX Paychex Inc.	Sold out	0.00%	−0.12
TMO Thermo Fisher Scientific Inc.	Sold out	0.00%	−0.12
GE General Electric	Sold out	0.00%	−0.12
CAT Caterpillar Inc.	Reduce -16.1%	0.42%	−0.12
MRK Merck & Co. Inc.	Reduce -21.7%	0.29%	−0.11
SMIZ Zacks Small/Mid Cap ETF	Reduce -0.5%	2.46%	−0.11
SBUX Starbucks Corp.	Reduce -10.0%	1.05%	−0.09
PAPI Parametric Equity Prem Inco	Reduce -0.2%	1.46%	−0.09
NKE Nike Inc. Class B	Reduce -26.1%	0.12%	−0.09
GCC Wisdomtree Enhanced Commodit	Reduce -1.1%	1.69%	−0.09
SPLB SS SPDR P Long Term C ETF	Reduce -0.1%	2.42%	−0.09
TLH iShares 10-20 Year Treasury	Reduce -16.0%	0.33%	−0.07
PCAR Paccar Inc.	Reduce -0.1%	0.83%	−0.07
PEP Pepsico Inc.	Reduce -9.0%	0.24%	−0.06
FISV Fiserv Inc.	Reduce -0.1%	0.74%	−0.05
ABT Abbott Laboratories	Reduce -7.8%	0.34%	−0.05
TBIL F/M US Treasury 3 Month Bill	Reduce -0.5%	1.05%	−0.04
KO The Coca-Cola Co.	Reduce -10.3%	0.33%	−0.04
NEE Nextera Energy Inc.	Reduce -3.9%	0.37%	−0.04
CSCO Cisco Systems Inc.	Reduce -7.7%	0.29%	−0.04
CRM Salesforce Inc.	Reduce -3.2%	0.25%	−0.04
BBIN JPM Betabuilders Intl Eqty	Reduce -0.9%	0.64%	−0.04
PFE Pfizer Inc.	Reduce -19.9%	0.13%	−0.04
ZECP Zacks Earnings Consistent Po	Reduce -1.1%	2.45%	−0.04
PFF iShares Preferred & Income S	Reduce -0.1%	1.15%	−0.04
BRK.B Berkshire Hathaway Inc. Class B	Reduce -2.2%	0.57%	−0.04
COP Conocophillips	Reduce -7.9%	0.16%	−0.03
LOW Lowe's Cos Inc.	Reduce -7.2%	0.19%	−0.03
PG The Procter & Gamble Co.	Reduce -0.1%	0.79%	−0.03
FPEI First Trust Institutional PR	Reduce -0.0%	1.13%	−0.03
WFC Wells Fargo & Co.	Reduce -6.6%	0.19%	−0.03
V Visa Inc. Class A	Reduce -0.3%	0.28%	−0.03
CMCSA Comcast Corp. Class A	Reduce -16.2%	0.12%	−0.03
XOM Exxon Mobil Corp.	Reduce -2.2%	0.37%	−0.03
GIS General Mills Inc.	Reduce -2.2%	0.12%	−0.02
PHEQ Parametric Hedged Equity ETF	Reduce -0.5%	0.83%	−0.02
JAVA JPMorgan Active Value ETF	Reduce -0.6%	0.38%	−0.02
MET Metlife Inc.	Reduce -4.8%	0.14%	−0.02

Portfolio Buys Q1 2024 → Q2 2024


NVDA Nvidia Corp.	Add +1.2%	6.20%	+1.54
AGG iShares Core U.S. Aggregate	Add +13.9%	2.60%	+0.25
IEMG iShares Core MSCI Emerging	New	0.22%	+0.22
BBUS JPMorgan Betabuilders US Equ	Add +8.0%	1.86%	+0.16
MUB iShares National Muni Bond E	Add +18.9%	1.19%	+0.15
PHM Pultegroup Inc.	New	0.14%	+0.14
SPGI S&P Global Inc.	New	0.14%	+0.14
DPZ Domino's Pizza Inc.	New	0.13%	+0.13
MCO Moody's Corp.	New	0.12%	+0.12
SCHG Schwab US Large-Cap Growth	New	0.12%	+0.12
CDNS Cadence Design SYS Inc.	New	0.11%	+0.11
JGLO JPMorgan GLBL SLCT Eq ETF	Add +18.3%	0.62%	+0.10
JPIE JPMorgan Income ETF	Add +37.8%	0.35%	+0.09
AVGO Broadcom Inc.	Add +8.1%	0.42%	+0.09
QCOM Qualcomm Inc.	Add +26.4%	0.26%	+0.07
AMAT Applied Materials Inc.	Add +6.2%	0.19%	+0.03
MMM 3M Co.	Add +4.8%	0.38%	+0.02
JNJ Johnson & Johnson	Add +9.5%	0.62%	+0.02
AMD Advanced Micro Devices	Add +3.7%	0.36%	+0.02
GOOGL Alphabet Inc. Class A	Add +1.0%	0.43%	+0.02
MO Altria Group Inc.	Add +9.0%	0.15%	+0.01
BAC Bank of America Corp.	Add +0.4%	0.57%	+0.01
CB Chubb Ltd.	Add +9.6%	0.14%	+0.01
MCK McKesson Corp.	Add +1.7%	0.16%	+0.01
JPM JPMorgan Chase & Co.	Add +1.6%	0.56%	+0.01
TEL Te Connectivity Ltd.	Add +4.0%	0.13%	+0.00
VTI VG Morningstar TS MKT ETF-US	Add +0.1%	0.30%	+0.00
VZ Verizon Communications Inc.	Add +0.1%	0.23%	+0.00
CTAS Cintas Corp.	Add +2.0%	0.22%	−0.00
WM Waste Management Inc.	Add +1.0%	0.14%	−0.00
SO The Southern Co.	Add +2.5%	0.18%	−0.00
HIG Hartford Insurance Group Inc.	Add +0.6%	0.15%	−0.00
EME Emcor Group Inc.	Add +3.6%	0.11%	−0.00
NUE Nucor Corp.	Add +5.5%	0.17%	−0.01
JCPB JPMorgan Core Plus Bond ETF	Add +0.5%	0.45%	−0.01
SCHW Schwab (charles) Corp.	Add +0.2%	0.14%	−0.01
ADP Automatic Data Processing	Add +0.3%	0.32%	−0.02
EMR Emerson Electric Co.	Add +0.7%	0.44%	−0.02
CGMS Cap Group US Multi-Sect Bond	Add +0.0%	1.85%	−0.07
LQD Ishr Ibx Usd Invgd CB ETF-Ui	Add +0.3%	2.64%	−0.08
CALF PCR US SM CP CSH CWS ETF-Usd	Add +0.0%	1.48%	−0.16

All Filings

Quarter	Positions	13F Reported Value	Top Holdings
Q2 2026	171	$264.0M	MSFT, BOND, NVDA, IVV, AAPL
Q1 2026	157	$230.3M	MSFT, BOND, NVDA, IVV, PYLD
Q4 2025	154	$236.2M	MSFT, BOND, NVDA, IVV, AAPL
Q3 2025	150	$232.3M	MSFT, NVDA, IVV, LQD, AAPL
Q2 2025	148	$223.6M	MSFT, NVDA, IVV, LQD, SPIB
Q1 2025	741	$228.2M	MSFT, IVV, SPIB, AAPL, NVDA
Q4 2024	137	$187.1M	MSFT, IVV, NVDA, SPIB, AAPL
Q3 2024	37	$134.5M	MSFT, SPIB, IVV, NVDA, AAPL
Q2 2024	126	$177.7M	MSFT, NVDA, IVV, SPIB, AAPL
Q1 2024	124	$171.0M	MSFT, IVV, SPIB, NVDA, AAPL