Wayfinding Financial, LLC
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed November 14, 2025), Wayfinding Financial, LLC reported 150 stock positions worth $232.3 million. Its top holding was Microsoft (MSFT) at 10.8% of the portfolio, followed by Nvidia (NVDA, 5.8%) and iShares Core S&P 500 ETF (IVV, 5.0%). Compared with Q2 2025, it opened 9 new positions, sold out of 7, added to 55 and reduced 70. The biggest buy was Apple (AAPL, shares +0%) and the biggest sale Microsoft (MSFT, shares −0%).
- Most Recent 13F
- Q2 2026
- Location
- LYNNWOOD, WA
- CIK
- 0001898131
- Portfolio Value
- $232.3M (Q3 2025)
- SEC Filing
- 0001898131-25-000005 ↗ filed Nov 14, 2025
Holdings Value
Holdings 150 stocks · $232.3M
| MSFT Microsoft Corp. | 10.79% | 48,409 | $25.1M | Reduce -0.1% |
| NVDA Nvidia Corp. | 5.84% | 72,717 | $13.6M | Reduce -0.4% |
| IVV iShares Core S&P 500 ETF | 4.98% | 17,270 | $11.6M | Reduce -1.5% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 4.26% | 88,669 | $9.9M | Add +0.6% |
| AAPL Apple Inc. | 3.99% | 36,395 | $9.3M | Add +0.1% |
| SPIB SS SPDR P Int C Corp. ETF | 3.96% | 271,091 | $9.2M | Add +0.7% |
| AGG iShares Core U.S. Aggregate | 3.61% | 83,750 | $8.4M | Add +1.4% |
| FDVV Fidelity High Dividend ETF | 2.91% | 121,431 | $6.8M | Reduce -0.3% |
| BBUS JPMorgan Betabuilders US Equ | 2.58% | 49,737 | $6.0M | Add +9.1% |
| VXUS Vanguard Total Intl Stock | 2.48% | 78,381 | $5.8M | Reduce -1.4% |
| SMIZ Zacks Small/Mid Cap ETF | 2.40% | 149,067 | $5.6M | Add +0.1% |
| ZECP Zacks Earnings Consistent Po | 2.32% | 160,372 | $5.4M | Add +0.1% |
| JIVE JPM Interntl Value ETF filed as J P MORGAN EXCHANGE TRADED F | 2.26% | 69,739 | $5.3M | Add +6.2% |
| PHEQ Parametric Hedged Equity ETF | 1.84% | 133,537 | $4.3M | Reduce -0.0% |
| COST Costco Wholesale Corp. | 1.68% | 4,223 | $3.9M | Add +0.0% |
| CGGR Cap Group Growth Equity | 1.60% | 84,470 | $3.7M | Reduce -1.9% |
| VCRM Vanguard Core Tax-Ex Bond | 1.53% | 47,331 | $3.6M | Reduce -1.2% |
| FDEM Fidelity Emrg MRKT Multifact | 1.38% | 106,781 | $3.2M | Reduce -0.2% |
| MUB iShares National Muni Bond E | 1.32% | 28,769 | $3.1M | Reduce -1.2% |
| FPEI First Trust Institutional PR | 1.32% | 158,332 | $3.1M | Add +0.6% |
| CGMS Cap Group US Multi-Sect Bond | 1.26% | 105,633 | $2.9M | Add +0.4% |
| CLOI Vaneck Clo ETF | 1.25% | 54,820 | $2.9M | Add +0.6% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 1.22% | 32,416 | $2.8M | Reduce -0.7% |
| PAPI Parametric Equity Prem Inco | 1.11% | 98,053 | $2.6M | Add +0.9% |
| GCC Wisdomtree Enhanced Commodit | 1.01% | 109,846 | $2.3M | Reduce -0.5% |
| AMZN Amazon.com Inc. | 0.92% | 9,702 | $2.1M | Reduce -0.2% |
| FLMI Franklin Dynamic Municipal B | 0.86% | 80,898 | $2.0M | Add +0.7% |
| META Meta Platforms Inc. Class A | 0.84% | 2,671 | $2.0M | Add +0.1% |
| SBUX Starbucks Corp. | 0.83% | 22,927 | $1.9M | Add +0.2% |
| JIRE JPMorgan Int Res Enh Eqty | 0.77% | 24,448 | $1.8M | Add +102.3% |
| VSDM Vanguard Short Tax-Ex Bond | 0.66% | 20,088 | $1.5M | Reduce -0.6% |
| JGRO JPMorgan Active Growth ETF | 0.64% | 15,810 | $1.5M | Add +4.4% |
| JPM JPMorgan Chase & Co. | 0.61% | 4,495 | $1.4M | Reduce -0.1% |
| JCPB JPMorgan Core Plus Bond ETF | 0.61% | 29,724 | $1.4M | Add +6.3% |
| BA The Boeing Co. | 0.60% | 6,513 | $1.4M | Reduce -0.2% |
| PCAR Paccar Inc. | 0.59% | 13,893 | $1.4M | No change |
| ABBV Abbvie Inc. | 0.58% | 5,806 | $1.3M | Reduce -2.4% |
| JGLO JPMorgan GLBL SLCT Eq ETF | 0.54% | 18,473 | $1.3M | Reduce -17.6% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.53% | 2,440 | $1.2M | Reduce -1.8% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.52% | 23,284 | $1.2M | Add +0.0% |
| JNJ Johnson & Johnson | 0.51% | 6,410 | $1.2M | Reduce -0.9% |
| JAVA JPMorgan Active Value ETF | 0.51% | 17,046 | $1.2M | Add +4.5% |
| AVGO Broadcom Inc. | 0.49% | 3,419 | $1.1M | Reduce -0.0% |
| PG The Procter & Gamble Co. | 0.48% | 7,203 | $1.1M | Reduce -0.8% |
| FISV Fiserv Inc. | 0.48% | 8,574 | $1.1M | Reduce -0.1% |
| CAT Caterpillar Inc. | 0.47% | 2,290 | $1.1M | Reduce -0.1% |
| GOOGL Alphabet Inc. Class A | 0.47% | 4,487 | $1.1M | Add +0.5% |
| WMT Walmart Inc. | 0.39% | 8,810 | $907K | Reduce -0.2% |
| NFLX Netflix Inc. | 0.39% | 754 | $903K | Add +1.6% |
| HD Home Depot Inc. | 0.39% | 2,227 | $902K | Add +0.1% |
| MMM 3M Co. | 0.37% | 5,555 | $862K | Reduce -0.2% |
| EMR Emerson Electric Co. | 0.36% | 6,453 | $846K | Add +0.0% |
| ADP Automatic Data Processing | 0.36% | 2,849 | $840K | Reduce -0.1% |
| CSCO Cisco Systems Inc. | 0.34% | 11,460 | $784K | Add +0.2% |
| MCD McDonald's Corp. | 0.33% | 2,545 | $773K | Reduce -0.9% |
| LLY Eli Lilly & Co. | 0.33% | 1,001 | $763K | Reduce -1.0% |
| ABT Abbott Laboratories | 0.33% | 5,645 | $756K | Reduce -1.4% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.32% | 2,631 | $742K | Reduce -0.4% |
| GROZ Zacks Focus Growth ETF | 0.31% | 24,850 | $728K | Add +0.0% |
| NEE Nextera Energy Inc. | 0.28% | 8,733 | $659K | Reduce -0.0% |
| TSLA Tesla Inc. | 0.28% | 1,458 | $648K | Add +4.3% |
| XOM Exxon Mobil Corp. | 0.27% | 5,651 | $637K | Reduce -0.2% |
| JPIE JPMorgan Income ETF | 0.27% | 13,297 | $617K | Add +6.7% |
| CVX Chevron Corp. | 0.26% | 3,951 | $613K | Add +0.3% |
| GOOG Alphabet Inc. Class C | 0.26% | 2,479 | $603K | Add +1.3% |
| IWF iShares Russell 1000 Growth | 0.25% | 1,253 | $586K | No change |
| V Visa Inc. Class A | 0.25% | 1,711 | $584K | Reduce -1.4% |
| IEMG iShares Core MSCI Emerging | 0.25% | 8,745 | $576K | Add +3.9% |
| AMD Advanced Micro Devices | 0.24% | 3,499 | $566K | Add +0.4% |
| VTI VG Morningstar TS MKT ETF-US | 0.24% | 1,719 | $565K | Reduce -0.2% |
| VOO Vanguard S&P 500 ETF | 0.24% | 890 | $546K | Reduce -5.6% |
| KO The Coca-Cola Co. | 0.23% | 8,090 | $540K | Reduce -0.2% |
| WFC Wells Fargo & Co. | 0.23% | 6,317 | $529K | Reduce -3.8% |
| JEMA JPMorgan Activebuilders Emer | 0.22% | 10,924 | $519K | Add +4.8% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 0.22% | 6,477 | $507K | Reduce -2.5% |
| LMT Lockheed Martin Corp. | 0.20% | 911 | $454K | Reduce -2.6% |
| CTAS Cintas Corp. | 0.19% | 2,186 | $448K | Reduce -0.1% |
| BND Vanguard Total Bond Market | 0.19% | 5,995 | $445K | No change |
| TLH iShares 10-20 Year Treasury | 0.19% | 4,287 | $441K | Reduce -16.8% |
| CRM Salesforce Inc. | 0.18% | 1,780 | $422K | Reduce -5.8% |
| MO Altria Group Inc. | 0.18% | 6,245 | $419K | Reduce -0.2% |
| C Citigroup Inc. | 0.18% | 4,052 | $411K | Add +0.9% |
| ORCL Oracle Corp. | 0.18% | 1,448 | $407K | Reduce -8.7% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.17% | 1,352 | $398K | No change |
| VZ Verizon Communications Inc. | 0.17% | 9,040 | $397K | Reduce -0.7% |
| PNC PNC Financial Services Group | 0.16% | 1,882 | $378K | Add +0.7% |
| GE General Electric filed as GE AEROSPACE | 0.16% | 1,253 | $377K | No change |
| QCOM Qualcomm Inc. | 0.16% | 2,173 | $361K | Reduce -4.3% |
| HIG Hartford Insurance Group Inc. | 0.15% | 2,666 | $357K | Reduce -0.0% |
| EME Emcor Group Inc. | 0.15% | 546 | $354K | No change |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.15% | 7,076 | $354K | Add +14.8% |
| MRVL Marvell Technology Inc. | 0.15% | 4,164 | $350K | Add +1.9% |
| SO The Southern Co. | 0.14% | 3,495 | $331K | Add +0.7% |
| JIG JPMorgan International Growt | 0.14% | 4,379 | $329K | New |
| SCHW Schwab (charles) Corp. | 0.14% | 3,430 | $327K | No change |
| PM Philip Morris International | 0.14% | 1,980 | $321K | Reduce -0.4% |
| VIG Vanguard Dividend Apprec ETF | 0.14% | 1,465 | $317K | Add +5.2% |
| TSM Taiwan Semiconductor-SP ADR | 0.14% | 1,124 | $314K | Add +1.2% |
| CAH Cardinal Health Inc. | 0.13% | 1,986 | $311K | Reduce -0.4% |
| QQQ Invesco QQQ Trust Series 1 | 0.13% | 515 | $309K | No change |
Portfolio Sells Q2 2025 → Q3 2025
| MSFT Microsoft Corp. | Reduce -0.1% | 10.79% | −0.81 |
| BBIN JPM Betabuilders Intl Eqty | Sold out | 0.00% | −0.49 |
| JGLO JPMorgan GLBL SLCT Eq ETF | Reduce -17.6% | 0.54% | −0.12 |
| VYMI Vanguard Int High DVD YLD Inc. | Sold out | 0.00% | −0.11 |
| PAYX Paychex Inc. | Sold out | 0.00% | −0.10 |
| ALK Alaska Air Group Inc. | Sold out | 0.00% | −0.09 |
| ICE Intercontinental Exchange Inc. | Sold out | 0.00% | −0.09 |
| INTU Intuit Inc. | Sold out | 0.00% | −0.09 |
| RELX Relx PLC - Spon ADR | Sold out | 0.00% | −0.09 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Reduce -0.7% | 1.22% | −0.06 |
| FISV Fiserv Inc. | Reduce -0.1% | 0.48% | −0.05 |
| TLH iShares 10-20 Year Treasury | Reduce -16.8% | 0.19% | −0.04 |
| BA The Boeing Co. | Reduce -0.2% | 0.60% | −0.04 |
| MUB iShares National Muni Bond E | Reduce -1.2% | 1.32% | −0.04 |
| VCRM Vanguard Core Tax-Ex Bond | Reduce -1.2% | 1.53% | −0.04 |
| NVDA Nvidia Corp. | Reduce -0.4% | 5.84% | −0.03 |
| CRM Salesforce Inc. | Reduce -5.8% | 0.18% | −0.03 |
| CTAS Cintas Corp. | Reduce -0.1% | 0.19% | −0.03 |
| ADP Automatic Data Processing | Reduce -0.1% | 0.36% | −0.02 |
| VSDM Vanguard Short Tax-Ex Bond | Reduce -0.6% | 0.66% | −0.02 |
| DE Deere & Co. | Reduce -4.3% | 0.10% | −0.02 |
| LLY Eli Lilly & Co. | Reduce -1.0% | 0.33% | −0.02 |
| PHEQ Parametric Hedged Equity ETF | Reduce -0.0% | 1.84% | −0.02 |
| KO The Coca-Cola Co. | Reduce -0.2% | 0.23% | −0.02 |
| MCD McDonald's Corp. | Reduce -0.9% | 0.33% | −0.02 |
| V Visa Inc. Class A | Reduce -1.4% | 0.25% | −0.01 |
| PG The Procter & Gamble Co. | Reduce -0.8% | 0.48% | −0.01 |
| FDVV Fidelity High Dividend ETF | Reduce -0.3% | 2.91% | −0.01 |
| CGGR Cap Group Growth Equity | Reduce -1.9% | 1.60% | −0.01 |
| WM Waste Management Inc. | Reduce -0.6% | 0.11% | −0.01 |
| VOO Vanguard S&P 500 ETF | Reduce -5.6% | 0.24% | −0.01 |
| BR Broadridge Financial Solutio | Reduce -1.1% | 0.10% | −0.01 |
| KMI Kinder Morgan Inc. | Reduce -2.4% | 0.13% | −0.01 |
| CAH Cardinal Health Inc. | Reduce -0.4% | 0.13% | −0.01 |
| MA Mastercard Inc. Class A | Reduce -1.3% | 0.13% | −0.01 |
| ABT Abbott Laboratories | Reduce -1.4% | 0.33% | −0.01 |
| PM Philip Morris International | Reduce -0.4% | 0.14% | −0.01 |
| PEP Pepsico Inc. | Reduce -1.8% | 0.12% | −0.01 |
| VZ Verizon Communications Inc. | Reduce -0.7% | 0.17% | −0.00 |
| ORCL Oracle Corp. | Reduce -8.7% | 0.18% | −0.00 |
| AMZN Amazon.com Inc. | Reduce -0.2% | 0.92% | −0.00 |
| CGIE Cap Group Intl Equity | Reduce -3.2% | 0.12% | −0.00 |
| CGHM Cap Group Muni High-Income | Reduce -1.3% | 0.13% | −0.00 |
| T AT&T Inc. | Reduce -0.4% | 0.10% | −0.00 |
| PSK SS SPDR Ice Pref Sec ETF | Reduce -0.3% | 0.10% | −0.00 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Reduce -2.5% | 0.22% | −0.00 |
| WMT Walmart Inc. | Reduce -0.2% | 0.39% | −0.00 |
| COP Conocophillips | Reduce -0.1% | 0.10% | −0.00 |
| WFC Wells Fargo & Co. | Reduce -3.8% | 0.23% | +0.00 |
| PH Parker Hannifin Corp. | Reduce -0.3% | 0.10% | +0.00 |
Portfolio Buys Q2 2025 → Q3 2025
| AAPL Apple Inc. | Add +0.1% | 3.99% | +0.68 |
| JIRE JPMorgan Int Res Enh Eqty | Add +102.3% | 0.77% | +0.40 |
| BBUS JPMorgan Betabuilders US Equ | Add +9.1% | 2.58% | +0.25 |
| JIVE JPM Interntl Value ETF | Add +6.2% | 2.26% | +0.20 |
| JIG JPMorgan International Growt | New | 0.14% | +0.14 |
| LRCX Lam Research Corp. | New | 0.12% | +0.12 |
| PANW Palo Alto Networks Inc. | New | 0.10% | +0.10 |
| LOW Lowe's Cos Inc. | New | 0.09% | +0.09 |
| PHM Pultegroup Inc. | New | 0.09% | +0.09 |
| LEN Lennar Corp. Class A | New | 0.09% | +0.09 |
| MDT Medtronic PLC | New | 0.09% | +0.09 |
| BNY Bank of New York Mellon Corp. | New | 0.09% | +0.09 |
| SMIZ Zacks Small/Mid Cap ETF | Add +0.1% | 2.40% | +0.09 |
| AXP American Express Co. | New | 0.09% | +0.09 |
| TSLA Tesla Inc. | Add +4.3% | 0.28% | +0.09 |
| GOOGL Alphabet Inc. Class A | Add +0.5% | 0.47% | +0.08 |
| GOOG Alphabet Inc. Class C | Add +1.3% | 0.26% | +0.05 |
| JGRO JPMorgan Active Growth ETF | Add +4.4% | 0.64% | +0.04 |
| BAC Bank of America Corp. | Add +0.0% | 0.52% | +0.04 |
| JAVA JPMorgan Active Value ETF | Add +4.5% | 0.51% | +0.03 |
| JEMA JPMorgan Activebuilders Emer | Add +4.8% | 0.22% | +0.02 |
| IEMG iShares Core MSCI Emerging | Add +3.9% | 0.25% | +0.02 |
| JCPB JPMorgan Core Plus Bond ETF | Add +6.3% | 0.61% | +0.02 |
| VTEB Vanguard Tax-Exempt Bond ETF | Add +14.8% | 0.15% | +0.02 |
| DELL Dell Technologies -C | Add +9.1% | 0.13% | +0.02 |
| TSM Taiwan Semiconductor-SP ADR | Add +1.2% | 0.14% | +0.02 |
| PAPI Parametric Equity Prem Inco | Add +0.9% | 1.11% | +0.01 |
| C Citigroup Inc. | Add +0.9% | 0.18% | +0.01 |
| GROZ Zacks Focus Growth ETF | Add +0.0% | 0.31% | +0.01 |
| MRVL Marvell Technology Inc. | Add +1.9% | 0.15% | +0.01 |
| HD Home Depot Inc. | Add +0.1% | 0.39% | +0.01 |
| USB US Bancorp | Add +3.4% | 0.10% | +0.01 |
| MET Metlife Inc. | Add +1.1% | 0.12% | +0.01 |
| JPIE JPMorgan Income ETF | Add +6.7% | 0.27% | +0.01 |
| VIG Vanguard Dividend Apprec ETF | Add +5.2% | 0.14% | +0.01 |
| NVS Novartis AG-Sponsored ADR | Add +0.9% | 0.10% | +0.01 |
| PNC PNC Financial Services Group | Add +0.7% | 0.16% | +0.00 |
| BBHY JPMorgan Betabuilders Usd Hi | Add +6.3% | 0.13% | +0.00 |
| F Ford Motor Co. | Add +1.1% | 0.05% | +0.00 |
| NFLX Netflix Inc. | Add +1.6% | 0.39% | +0.00 |
| CVX Chevron Corp. | Add +0.3% | 0.26% | −0.00 |
| FLMI Franklin Dynamic Municipal B | Add +0.7% | 0.86% | −0.00 |
| NUE Nucor Corp. | Add +0.6% | 0.10% | −0.00 |
| AEP American Electric Power | Add +0.9% | 0.10% | −0.01 |
| EOG EOG Resources Inc. | Add +2.5% | 0.10% | −0.01 |
| SO The Southern Co. | Add +0.7% | 0.14% | −0.01 |
| HON Honeywell International Inc. | Add +0.1% | 0.10% | −0.01 |
| GILD Gilead Sciences Inc. | Add +0.2% | 0.13% | −0.01 |
| AMGN Amgen Inc. | Add +0.8% | 0.11% | −0.01 |
| ZECP Zacks Earnings Consistent Po | Add +0.1% | 2.32% | −0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 171 | $264.0M | MSFT, BOND, NVDA, IVV, AAPL |
| Q1 2026 | 157 | $230.3M | MSFT, BOND, NVDA, IVV, PYLD |
| Q4 2025 | 154 | $236.2M | MSFT, BOND, NVDA, IVV, AAPL |
| Q3 2025 | 150 | $232.3M | MSFT, NVDA, IVV, LQD, AAPL |
| Q2 2025 | 148 | $223.6M | MSFT, NVDA, IVV, LQD, SPIB |
| Q1 2025 | 741 | $228.2M | MSFT, IVV, SPIB, AAPL, NVDA |
| Q4 2024 | 137 | $187.1M | MSFT, IVV, NVDA, SPIB, AAPL |
| Q3 2024 | 37 | $134.5M | MSFT, SPIB, IVV, NVDA, AAPL |
| Q2 2024 | 126 | $177.7M | MSFT, NVDA, IVV, SPIB, AAPL |
| Q1 2024 | 124 | $171.0M | MSFT, IVV, SPIB, NVDA, AAPL |