Wayfinding Financial, LLC

In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 9, 2024), Wayfinding Financial, LLC reported 126 stock positions worth $177.7 million. Its top holding was Microsoft (MSFT) at 12.6% of the portfolio, followed by Nvidia (NVDA, 6.2%) and iShares Core S&P 500 ETF (IVV, 6.2%). Compared with Q1 2024, it opened 7 new positions, sold out of 5, added to 34 and reduced 79. The biggest buy was Nvidia (NVDA, shares +1%) and the biggest sale Amazon.com (AMZN, shares −29%).

Most Recent 13F
Q2 2026
Location
LYNNWOOD, WA
CIK
0001898131
Portfolio Value
$177.7M (Q2 2024)
SEC Filing
0001898296-24-000006 ↗ filed Aug 9, 2024

Holdings Value

0$100.0M$200.0M$300.0M Q1 2024: $171.0M Q1 2024 Q2 2024: $177.7M $177.7M Q2 2024 Q3 2024: $134.5M Q3 2024 Q4 2024: $187.1M Q4 2024 Q1 2025: $228.2M Q1 2025 Q2 2025: $223.6M Q2 2025 Q3 2025: $232.3M Q3 2025 Q4 2025: $236.2M Q4 2025 Q1 2026: $230.3M Q1 2026 Q2 2026: $264.0M Q2 2026

Holdings 126 stocks · $177.7M
MSFT Microsoft Corp. 12.62% 50,170 $22.4M Reduce -0.6%
NVDA Nvidia Corp. 6.20% 89,137 $11.0M Add +1.2%
IVV iShares Core S&P 500 ETF 6.17% 20,026 $11.0M Reduce -1.1%
SPIB SS SPDR P Int C Corp. ETF 5.44% 296,825 $9.7M Reduce -0.3%
AAPL Apple Inc. 4.65% 39,251 $8.3M Reduce -1.8%
VXUS Vanguard Total Intl Stock 2.86% 84,146 $5.1M Reduce -0.4%
LQD Ishr Ibx Usd Invgd CB ETF-Ui 2.64% 43,819 $4.7M Add +0.3%
AGG iShares Core U.S. Aggregate 2.60% 47,528 $4.6M Add +13.9%
SMIZ Zacks Small/Mid Cap ETF 2.46% 143,623 $4.4M Reduce -0.5%
ZECP Zacks Earnings Consistent Po 2.45% 150,878 $4.4M Reduce -1.1%
SPLB SS SPDR P Long Term C ETF 2.42% 190,553 $4.3M Reduce -0.1%
COST Costco Wholesale Corp. 2.23% 4,652 $4.0M Reduce -0.4%
BBUS JPMorgan Betabuilders US Equ 1.86% 33,680 $3.3M Add +8.0%
CGMS Cap Group US Multi-Sect Bond 1.85% 122,178 $3.3M Add +0.0%
GCC Wisdomtree Enhanced Commodit 1.69% 158,494 $3.0M Reduce -1.1%
XLU St Sr Utl SL SE SPDR ETF-Usd 1.54% 40,121 $2.7M Reduce -2.3%
CALF PCR US SM CP CSH CWS ETF-Usd 1.48% 60,436 $2.6M Add +0.0%
PAPI Parametric Equity Prem Inco 1.46% 99,406 $2.6M Reduce -0.2%
MUB iShares National Muni Bond E 1.19% 19,767 $2.1M Add +18.9%
PFF iShares Preferred & Income S 1.15% 64,723 $2.0M Reduce -0.1%
CGGR Cap Group Growth Equity 1.13% 61,009 $2.0M Reduce -2.2%
FPEI First Trust Institutional PR 1.13% 109,263 $2.0M Reduce -0.0%
SBUX Starbucks Corp. 1.05% 24,005 $1.9M Reduce -10.0%
TBIL F/M US Treasury 3 Month Bill 1.05% 37,224 $1.9M Reduce -0.5%
AMZN Amazon.com Inc. 0.92% 8,477 $1.6M Reduce -28.7%
BA The Boeing Co. 0.85% 8,328 $1.5M Reduce -10.4%
PHEQ Parametric Hedged Equity ETF 0.83% 53,127 $1.5M Reduce -0.5%
PCAR Paccar Inc. 0.83% 14,337 $1.5M Reduce -0.1%
PG The Procter & Gamble Co. 0.79% 8,556 $1.4M Reduce -0.1%
META Meta Platforms Inc. Class A 0.75% 2,644 $1.3M Reduce -0.8%
FISV Fiserv Inc. 0.74% 8,822 $1.3M Reduce -0.1%
ABBV Abbvie Inc. 0.64% 6,656 $1.1M Reduce -0.5%
BBIN JPM Betabuilders Intl Eqty filed as J P MORGAN EXCHANGE TRADED F 0.64% 19,198 $1.1M Reduce -0.9%
JNJ Johnson & Johnson 0.62% 7,580 $1.1M Add +9.5%
JGLO JPMorgan GLBL SLCT Eq ETF 0.62% 18,167 $1.1M Add +18.3%
BRK.B Berkshire Hathaway Inc. Class B 0.57% 2,504 $1.0M Reduce -2.2%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.57% 25,396 $1.0M Add +0.4%
VOO Vanguard S&P 500 ETF 0.57% 2,009 $1.0M Reduce -1.5%
JPM JPMorgan Chase & Co. 0.56% 4,922 $995K Add +1.6%
LLY Eli Lilly & Co. 0.56% 1,094 $990K Reduce -1.7%
JCPB JPMorgan Core Plus Bond ETF 0.45% 17,191 $796K Add +0.5%
HD Home Depot Inc. 0.44% 2,293 $789K Reduce -24.6%
EMR Emerson Electric Co. 0.44% 7,033 $774K Add +0.7%
WMT Walmart Inc. 0.43% 11,312 $765K Reduce -6.0%
GOOGL Alphabet Inc. Class A 0.43% 4,168 $759K Add +1.0%
MCD McDonald's Corp. 0.42% 2,959 $754K Reduce -16.9%
AVGO Broadcom Inc. 0.42% 466 $748K Add +8.1%
CAT Caterpillar Inc. 0.42% 2,222 $740K Reduce -16.1%
CVX Chevron Corp. 0.41% 4,688 $733K Reduce -23.3%
JGRO JPMorgan Active Growth ETF 0.40% 9,527 $715K Reduce -0.9%
MMM 3M Co. 0.38% 6,611 $675K Add +4.8%
JAVA JPMorgan Active Value ETF 0.38% 11,260 $667K Reduce -0.6%
NEE Nextera Energy Inc. 0.37% 9,361 $662K Reduce -3.9%
XOM Exxon Mobil Corp. 0.37% 5,649 $650K Reduce -2.2%
AMD Advanced Micro Devices 0.36% 3,984 $646K Add +3.7%
JPIE JPMorgan Income ETF 0.35% 13,786 $626K Add +37.8%
BBHY JPMorgan Betabuilders Usd Hi 0.35% 13,604 $622K Reduce -0.3%
ABT Abbott Laboratories 0.34% 5,778 $600K Reduce -7.8%
TLH iShares 10-20 Year Treasury 0.33% 5,787 $594K Reduce -16.0%
KO The Coca-Cola Co. 0.33% 9,015 $578K Reduce -10.3%
ADP Automatic Data Processing 0.32% 2,367 $568K Add +0.3%
VTI VG Morningstar TS MKT ETF-US 0.30% 1,962 $526K Add +0.1%
JIRE JPMorgan Int Res Enh Eqty 0.30% 8,398 $525K Reduce -0.1%
CSCO Cisco Systems Inc. 0.29% 11,034 $524K Reduce -7.7%
MRK Merck & Co. Inc. 0.29% 4,163 $518K Reduce -21.7%
JEMA JPMorgan Activebuilders Emer 0.29% 13,458 $513K Reduce -32.2%
BSCO Invesco Bulletshares 2024 CB 0.29% 24,327 $512K Reduce -1.3%
LMT Lockheed Martin Corp. 0.29% 1,090 $509K Reduce -0.4%
NFLX Netflix Inc. 0.29% 752 $507K No change
GOOG Alphabet Inc. Class C 0.28% 2,752 $504K Reduce -1.5%
V Visa Inc. Class A 0.28% 1,904 $499K Reduce -0.3%
QCOM Qualcomm Inc. 0.26% 2,339 $465K Add +26.4%
IWF iShares Russell 1000 Growth 0.26% 1,253 $456K No change
CRM Salesforce Inc. 0.25% 1,708 $439K Reduce -3.2%
PEP Pepsico Inc. 0.24% 2,623 $432K Reduce -9.0%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.24% 2,497 $431K Reduce -0.4%
VZ Verizon Communications Inc. 0.23% 9,734 $401K Add +0.1%
CTAS Cintas Corp. 0.22% 569 $398K Add +2.0%
IEMG iShares Core MSCI Emerging 0.22% 7,434 $397K New
JQUA JPMorgan US Quality Factor 0.21% 7,020 $371K Reduce -47.1%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.21% 1,505 $365K No change
WFC Wells Fargo & Co. 0.19% 5,826 $346K Reduce -6.6%
LOW Lowe's Cos Inc. 0.19% 1,543 $340K Reduce -7.2%
AMAT Applied Materials Inc. 0.19% 1,424 $336K Add +6.2%
AJG Arthur J Gallagher & Co. filed as GALLAGHER ARTHUR J & CO 0.18% 1,226 $318K Reduce -1.1%
UNH Unitedhealth Group Inc. 0.18% 612 $312K Reduce -2.7%
SO The Southern Co. 0.18% 4,019 $311K Add +2.5%
F Ford Motor Co. filed as FORD MTR CO DEL 0.17% 24,615 $308K Reduce -0.6%
NUE Nucor Corp. 0.17% 1,924 $304K Add +5.5%
PNC PNC Financial Services Group 0.16% 1,888 $293K Reduce -3.0%
MCK McKesson Corp. 0.16% 487 $285K Add +1.7%
COP Conocophillips 0.16% 2,472 $282K Reduce -7.9%
HON Honeywell International Inc. 0.15% 1,275 $272K Reduce -1.8%
HIG Hartford Insurance Group Inc. 0.15% 2,677 $270K Add +0.6%
ORCL Oracle Corp. 0.15% 1,907 $269K Reduce -2.4%
MO Altria Group Inc. 0.15% 5,571 $259K Add +9.0%
WM Waste Management Inc. 0.14% 1,207 $257K Add +1.0%
MRVL Marvell Technology Inc. 0.14% 3,659 $255K No change
PHM Pultegroup Inc. 0.14% 2,317 $255K New
SCHW Schwab (charles) Corp. 0.14% 3,446 $253K Add +0.2%
SPGI S&P Global Inc. 0.14% 554 $247K New
MET Metlife Inc. 0.14% 3,511 $246K Reduce -4.8%
CB Chubb Ltd. 0.14% 945 $242K Add +9.6%
CGIE Cap Group Intl Equity filed as CAPITAL GROUP INTERNATIONAL 0.13% 8,286 $239K Reduce -2.5%
QQQ Invesco QQQ Trust Series 1 0.13% 500 $239K No change
PANW Palo Alto Networks Inc. 0.13% 701 $237K Reduce -1.4%
TEL Te Connectivity Ltd. 0.13% 1,544 $232K Add +4.0%
DPZ Domino's Pizza Inc. 0.13% 448 $231K New
AMGN Amgen Inc. 0.13% 732 $228K Reduce -1.2%
C Citigroup Inc. 0.13% 3,514 $223K Reduce -3.6%
PFE Pfizer Inc. 0.13% 7,982 $223K Reduce -19.9%
SNPS Synopsys Inc. 0.13% 375 $223K Reduce -0.5%
BLK BlackRock Finance Inc. 0.13% 283 $222K Reduce -1.1%
VIG Vanguard Dividend Apprec ETF 0.12% 1,205 $221K Reduce -0.6%
MCO Moody's Corp. 0.12% 522 $219K New
NKE Nike Inc. Class B 0.12% 2,887 $218K Reduce -26.1%
MA Mastercard Inc. Class A 0.12% 490 $216K Reduce -2.0%
MRSH Marsh & McLennan Cos 0.12% 1,021 $215K Reduce -2.8%
SCHG Schwab US Large-Cap Growth 0.12% 2,102 $212K New
DHR Danaher Corp. 0.12% 845 $211K Reduce -0.2%
CMCSA Comcast Corp. Class A 0.12% 5,352 $209K Reduce -16.2%
KMI Kinder Morgan Inc. 0.12% 10,526 $209K Reduce -1.4%
GIS General Mills Inc. 0.12% 3,258 $206K Reduce -2.2%
CDNS Cadence Design SYS Inc. 0.11% 658 $202K New
EME Emcor Group Inc. 0.11% 548 $200K Add +3.6%
GSAT Globalstar Inc. 0.02% 28,410 $31K No change

Portfolio Sells Q1 2024 → Q2 2024
AMZN Amazon.com Inc. Reduce -28.7% 0.92% −0.39
SPIB SS SPDR P Int C Corp. ETF Reduce -0.3% 5.44% −0.20
JQUA JPMorgan US Quality Factor Reduce -47.1% 0.21% −0.19
CVX Chevron Corp. Reduce -23.3% 0.41% −0.17
HD Home Depot Inc. Reduce -24.6% 0.44% −0.16
CAH Cardinal Health Inc. Sold out 0.00% −0.15
XLU St Sr Utl SL SE SPDR ETF-Usd Reduce -2.3% 1.54% −0.15
JEMA JPMorgan Activebuilders Emer Reduce -32.2% 0.29% −0.15
VXUS Vanguard Total Intl Stock Reduce -0.4% 2.86% −0.14
MCD McDonald's Corp. Reduce -16.9% 0.42% −0.13
BA The Boeing Co. Reduce -10.4% 0.85% −0.13
MDLZ Mondelez International Inc. Class A Sold out 0.00% −0.12
PAYX Paychex Inc. Sold out 0.00% −0.12
TMO Thermo Fisher Scientific Inc. Sold out 0.00% −0.12
GE General Electric Sold out 0.00% −0.12
CAT Caterpillar Inc. Reduce -16.1% 0.42% −0.12
MRK Merck & Co. Inc. Reduce -21.7% 0.29% −0.11
SMIZ Zacks Small/Mid Cap ETF Reduce -0.5% 2.46% −0.11
SBUX Starbucks Corp. Reduce -10.0% 1.05% −0.09
PAPI Parametric Equity Prem Inco Reduce -0.2% 1.46% −0.09
NKE Nike Inc. Class B Reduce -26.1% 0.12% −0.09
GCC Wisdomtree Enhanced Commodit Reduce -1.1% 1.69% −0.09
SPLB SS SPDR P Long Term C ETF Reduce -0.1% 2.42% −0.09
TLH iShares 10-20 Year Treasury Reduce -16.0% 0.33% −0.07
PCAR Paccar Inc. Reduce -0.1% 0.83% −0.07
PEP Pepsico Inc. Reduce -9.0% 0.24% −0.06
FISV Fiserv Inc. Reduce -0.1% 0.74% −0.05
ABT Abbott Laboratories Reduce -7.8% 0.34% −0.05
TBIL F/M US Treasury 3 Month Bill Reduce -0.5% 1.05% −0.04
KO The Coca-Cola Co. Reduce -10.3% 0.33% −0.04
NEE Nextera Energy Inc. Reduce -3.9% 0.37% −0.04
CSCO Cisco Systems Inc. Reduce -7.7% 0.29% −0.04
CRM Salesforce Inc. Reduce -3.2% 0.25% −0.04
BBIN JPM Betabuilders Intl Eqty Reduce -0.9% 0.64% −0.04
PFE Pfizer Inc. Reduce -19.9% 0.13% −0.04
ZECP Zacks Earnings Consistent Po Reduce -1.1% 2.45% −0.04
PFF iShares Preferred & Income S Reduce -0.1% 1.15% −0.04
BRK.B Berkshire Hathaway Inc. Class B Reduce -2.2% 0.57% −0.04
COP Conocophillips Reduce -7.9% 0.16% −0.03
LOW Lowe's Cos Inc. Reduce -7.2% 0.19% −0.03
PG The Procter & Gamble Co. Reduce -0.1% 0.79% −0.03
FPEI First Trust Institutional PR Reduce -0.0% 1.13% −0.03
WFC Wells Fargo & Co. Reduce -6.6% 0.19% −0.03
V Visa Inc. Class A Reduce -0.3% 0.28% −0.03
CMCSA Comcast Corp. Class A Reduce -16.2% 0.12% −0.03
XOM Exxon Mobil Corp. Reduce -2.2% 0.37% −0.03
GIS General Mills Inc. Reduce -2.2% 0.12% −0.02
PHEQ Parametric Hedged Equity ETF Reduce -0.5% 0.83% −0.02
JAVA JPMorgan Active Value ETF Reduce -0.6% 0.38% −0.02
MET Metlife Inc. Reduce -4.8% 0.14% −0.02

Portfolio Buys Q1 2024 → Q2 2024
NVDA Nvidia Corp. Add +1.2% 6.20% +1.54
AGG iShares Core U.S. Aggregate Add +13.9% 2.60% +0.25
IEMG iShares Core MSCI Emerging New 0.22% +0.22
BBUS JPMorgan Betabuilders US Equ Add +8.0% 1.86% +0.16
MUB iShares National Muni Bond E Add +18.9% 1.19% +0.15
PHM Pultegroup Inc. New 0.14% +0.14
SPGI S&P Global Inc. New 0.14% +0.14
DPZ Domino's Pizza Inc. New 0.13% +0.13
MCO Moody's Corp. New 0.12% +0.12
SCHG Schwab US Large-Cap Growth New 0.12% +0.12
CDNS Cadence Design SYS Inc. New 0.11% +0.11
JGLO JPMorgan GLBL SLCT Eq ETF Add +18.3% 0.62% +0.10
JPIE JPMorgan Income ETF Add +37.8% 0.35% +0.09
AVGO Broadcom Inc. Add +8.1% 0.42% +0.09
QCOM Qualcomm Inc. Add +26.4% 0.26% +0.07
AMAT Applied Materials Inc. Add +6.2% 0.19% +0.03
MMM 3M Co. Add +4.8% 0.38% +0.02
JNJ Johnson & Johnson Add +9.5% 0.62% +0.02
AMD Advanced Micro Devices Add +3.7% 0.36% +0.02
GOOGL Alphabet Inc. Class A Add +1.0% 0.43% +0.02
MO Altria Group Inc. Add +9.0% 0.15% +0.01
BAC Bank of America Corp. Add +0.4% 0.57% +0.01
CB Chubb Ltd. Add +9.6% 0.14% +0.01
MCK McKesson Corp. Add +1.7% 0.16% +0.01
JPM JPMorgan Chase & Co. Add +1.6% 0.56% +0.01
TEL Te Connectivity Ltd. Add +4.0% 0.13% +0.00
VTI VG Morningstar TS MKT ETF-US Add +0.1% 0.30% +0.00
VZ Verizon Communications Inc. Add +0.1% 0.23% +0.00
CTAS Cintas Corp. Add +2.0% 0.22% −0.00
WM Waste Management Inc. Add +1.0% 0.14% −0.00
SO The Southern Co. Add +2.5% 0.18% −0.00
HIG Hartford Insurance Group Inc. Add +0.6% 0.15% −0.00
EME Emcor Group Inc. Add +3.6% 0.11% −0.00
NUE Nucor Corp. Add +5.5% 0.17% −0.01
JCPB JPMorgan Core Plus Bond ETF Add +0.5% 0.45% −0.01
SCHW Schwab (charles) Corp. Add +0.2% 0.14% −0.01
ADP Automatic Data Processing Add +0.3% 0.32% −0.02
EMR Emerson Electric Co. Add +0.7% 0.44% −0.02
CGMS Cap Group US Multi-Sect Bond Add +0.0% 1.85% −0.07
LQD Ishr Ibx Usd Invgd CB ETF-Ui Add +0.3% 2.64% −0.08
CALF PCR US SM CP CSH CWS ETF-Usd Add +0.0% 1.48% −0.16

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 171$264.0MMSFT, BOND, NVDA, IVV, AAPL
Q1 2026 157$230.3MMSFT, BOND, NVDA, IVV, PYLD
Q4 2025 154$236.2MMSFT, BOND, NVDA, IVV, AAPL
Q3 2025 150$232.3MMSFT, NVDA, IVV, LQD, AAPL
Q2 2025 148$223.6MMSFT, NVDA, IVV, LQD, SPIB
Q1 2025 741$228.2MMSFT, IVV, SPIB, AAPL, NVDA
Q4 2024 137$187.1MMSFT, IVV, NVDA, SPIB, AAPL
Q3 2024 37$134.5MMSFT, SPIB, IVV, NVDA, AAPL
Q2 2024 126$177.7MMSFT, NVDA, IVV, SPIB, AAPL
Q1 2024 124$171.0MMSFT, IVV, SPIB, NVDA, AAPL