Wayfinding Financial, LLC

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 11, 2025), Wayfinding Financial, LLC reported 137 stock positions worth $187.1 million. Its top holding was Microsoft (MSFT) at 11.1% of the portfolio, followed by iShares Core S&P 500 ETF (IVV, 5.7%) and Nvidia (NVDA, 5.3%). Compared with Q3 2024, it opened 104 new positions, sold out of 4, added to 12 and reduced 20. The biggest buy was a new position in Ishr Ibx Usd Invgd CB ETF-Ui (LQD) and the biggest sale SS SPDR P Int C Corp. ETF (SPIB, shares −28%).

Most Recent 13F
Q2 2026
Location
LYNNWOOD, WA
CIK
0001898131
Portfolio Value
$187.1M (Q4 2024)
SEC Filing
0001898296-25-000003 ↗ filed Feb 11, 2025

Holdings Value

0$100.0M$200.0M$300.0M Q1 2024: $171.0M Q1 2024 Q2 2024: $177.7M Q2 2024 Q3 2024: $134.5M Q3 2024 Q4 2024: $187.1M $187.1M Q4 2024 Q1 2025: $228.2M Q1 2025 Q2 2025: $223.6M Q2 2025 Q3 2025: $232.3M Q3 2025 Q4 2025: $236.2M Q4 2025 Q1 2026: $230.3M Q1 2026 Q2 2026: $264.0M Q2 2026

Holdings 137 stocks · $187.1M
MSFT Microsoft Corp. 11.14% 49,457 $20.8M Reduce -0.1%
IVV iShares Core S&P 500 ETF 5.74% 18,236 $10.7M Reduce -5.9%
NVDA Nvidia Corp. 5.31% 73,997 $9.9M Reduce -11.2%
SPIB SS SPDR P Int C Corp. ETF 5.17% 295,019 $9.7M Reduce -27.7%
AAPL Apple Inc. 5.13% 38,315 $9.6M Reduce -1.4%
LQD Ishr Ibx Usd Invgd CB ETF-Ui 3.97% 69,473 $7.4M New
AGG iShares Core U.S. Aggregate 2.86% 55,223 $5.4M Add +12.2%
VXUS Vanguard Total Intl Stock 2.63% 83,461 $4.9M Reduce -0.6%
SMIZ Zacks Small/Mid Cap ETF 2.55% 139,166 $4.8M Reduce -2.4%
BBUS JPMorgan Betabuilders US Equ 2.51% 44,396 $4.7M Add +10.2%
TLT iShares 20+ Year Treasury BD 2.49% 53,423 $4.7M New
ZECP Zacks Earnings Consistent Po 2.33% 142,431 $4.4M Reduce -4.1%
COST Costco Wholesale Corp. 2.23% 4,545 $4.2M New
CGMS Cap Group US Multi-Sect Bond 1.77% 121,453 $3.3M Reduce -0.1%
GCC Wisdomtree Enhanced Commodit 1.58% 156,968 $3.0M Reduce -0.6%
FPEI First Trust Institutional PR 1.54% 154,142 $2.9M Add +23.6%
CALF PCR US SM CP CSH CWS ETF-Usd 1.43% 60,805 $2.7M Add +1.1%
XLU St Sr Utl SL SE SPDR ETF-Usd 1.40% 34,503 $2.6M Reduce -10.0%
PAPI Parametric Equity Prem Inco 1.39% 99,671 $2.6M Reduce -0.4%
MUB iShares National Muni Bond E 1.32% 23,214 $2.5M Add +11.9%
CGGR Cap Group Growth Equity 1.15% 57,992 $2.2M Reduce -2.0%
SBUX Starbucks Corp. 1.09% 22,380 $2.0M Reduce -2.0%
FISV Fiserv Inc. 0.97% 8,827 $1.8M New
AMZN Amazon.com Inc. 0.96% 8,179 $1.8M New
META Meta Platforms Inc. Class A 0.82% 2,635 $1.5M New
PHEQ Parametric Hedged Equity ETF 0.81% 51,284 $1.5M Reduce -0.2%
PCAR Paccar Inc. 0.80% 13,957 $1.5M No change
PG The Procter & Gamble Co. 0.77% 8,634 $1.4M New
BA The Boeing Co. 0.76% 8,003 $1.4M New
JGLO JPMorgan GLBL SLCT Eq ETF 0.66% 20,651 $1.2M Add +8.6%
JPM JPMorgan Chase & Co. 0.64% 4,980 $1.2M New
VOO Vanguard S&P 500 ETF 0.63% 2,204 $1.2M New
BRK.B Berkshire Hathaway Inc. Class B 0.61% 2,519 $1.1M New
ABBV Abbvie Inc. 0.60% 6,339 $1.1M New
JAVA JPMorgan Active Value ETF 0.59% 17,379 $1.1M Add +15.4%
JNJ Johnson & Johnson 0.57% 7,406 $1.1M New
WMT Walmart Inc. 0.57% 11,686 $1.1M Add +3.2%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.54% 23,128 $1.0M Add +0.3%
JCPB JPMorgan Core Plus Bond ETF 0.49% 19,714 $912K Add +14.0%
HD Home Depot Inc. 0.48% 2,325 $904K New
BBIN JPM Betabuilders Intl Eqty filed as J P MORGAN EXCHANGE TRADED F 0.48% 15,711 $897K Add +9.6%
TLH iShares 10-20 Year Treasury 0.47% 8,879 $883K New
MMM 3M Co. 0.45% 6,598 $851K New
CAT Caterpillar Inc. 0.45% 2,318 $840K New
ADP Automatic Data Processing 0.45% 2,854 $839K New
LLY Eli Lilly & Co. 0.45% 1,088 $839K New
AVGO Broadcom Inc. 0.44% 3,549 $822K New
JGRO JPMorgan Active Growth ETF 0.43% 10,012 $811K New
EMR Emerson Electric Co. 0.43% 6,526 $808K New
GOOGL Alphabet Inc. Class A 0.43% 4,225 $799K New
MCD McDonald's Corp. 0.42% 2,725 $790K New
ABT Abbott Laboratories 0.40% 6,613 $748K New
BBHY JPMorgan Betabuilders Usd Hi 0.37% 14,885 $690K Reduce -4.3%
NFLX Netflix Inc. 0.36% 762 $679K New
CSCO Cisco Systems Inc. 0.36% 11,290 $668K Add +3.0%
JPIE JPMorgan Income ETF 0.34% 13,980 $640K Reduce -7.6%
NEE Nextera Energy Inc. 0.34% 8,765 $628K New
V Visa Inc. Class A 0.33% 1,950 $616K New
XOM Exxon Mobil Corp. 0.32% 5,524 $594K New
CRM Salesforce Inc. 0.32% 1,771 $592K New
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.31% 2,649 $582K New
JIRE JPMorgan Int Res Enh Eqty 0.31% 9,915 $580K New
KO The Coca-Cola Co. 0.30% 8,919 $555K New
VTI VG Morningstar TS MKT ETF-US 0.28% 1,825 $529K New
CVX Chevron Corp. 0.28% 3,563 $516K New
LMT Lockheed Martin Corp. 0.28% 1,062 $516K New
IWF iShares Russell 1000 Growth 0.27% 1,253 $503K New
GROZ Zacks Focus Growth ETF 0.26% 19,677 $487K New
WFC Wells Fargo & Co. 0.25% 6,754 $474K New
GOOG Alphabet Inc. Class C 0.25% 2,470 $470K New
MRVL Marvell Technology Inc. 0.24% 4,091 $451K New
AMD Advanced Micro Devices 0.24% 3,710 $448K New
CTAS Cintas Corp. 0.23% 2,407 $439K New
IEMG iShares Core MSCI Emerging 0.23% 8,278 $432K New
MRK Merck & Co. Inc. 0.23% 4,287 $429K New
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.22% 1,579 $417K New
LOW Lowe's Cos Inc. 0.22% 1,667 $411K New
BBMC JPM Betabuilders US Mid Cap filed as J P MORGAN EXCHANGE TRADED F 0.22% 4,202 $404K New
VZ Verizon Communications Inc. 0.21% 9,696 $387K New
QCOM Qualcomm Inc. 0.20% 2,453 $376K New
JEMA JPMorgan Activebuilders Emer 0.20% 10,028 $375K New
PEP Pepsico Inc. 0.20% 2,424 $371K New
UNH Unitedhealth Group Inc. 0.20% 734 $371K New
PNC PNC Financial Services Group 0.19% 1,850 $356K New
AJG Arthur J Gallagher & Co. filed as GALLAGHER ARTHUR J & CO 0.19% 1,253 $355K New
MO Altria Group Inc. 0.18% 6,625 $346K New
TSLA Tesla Inc. 0.18% 848 $342K New
ORCL Oracle Corp. 0.17% 1,952 $325K New
SO The Southern Co. 0.17% 3,903 $321K New
VTV Vanguard Mrngstr Val ETF-Aui 0.17% 1,883 $318K New
HIG Hartford Insurance Group Inc. 0.16% 2,777 $305K New
SPGI S&P Global Inc. 0.16% 603 $300K New
MA Mastercard Inc. Class A 0.15% 545 $286K New
MET Metlife Inc. 0.15% 3,460 $283K New
COP Conocophillips 0.15% 2,846 $282K New
BLK BlackRock Inc. 0.15% 275 $281K New
KMI Kinder Morgan Inc. 0.15% 10,111 $277K Reduce -3.7%
PHM Pultegroup Inc. 0.15% 2,528 $275K New
HON Honeywell International Inc. 0.15% 1,208 $273K New
CB Chubb Ltd. 0.15% 982 $272K New
MCO Moody's Corp. 0.14% 563 $266K New
QQQ Invesco QQQ Trust Series 1 0.14% 515 $263K New
VIG Vanguard Dividend Apprec ETF 0.14% 1,334 $261K New
ALK Alaska Air Group Inc. 0.14% 4,004 $259K New
MCK McKesson Corp. 0.14% 454 $259K New
SCHW Schwab (charles) Corp. 0.14% 3,439 $254K New
EME Emcor Group Inc. 0.13% 554 $251K New
C Citigroup Inc. 0.13% 3,559 $250K New
CGIE Cap Group Intl Equity filed as CAPITAL GROUP INTERNATIONAL 0.13% 8,840 $243K New
NSC Norfolk Southern Corp. 0.13% 1,031 $242K New
PANW Palo Alto Networks Inc. 0.13% 1,330 $242K New
WM Waste Management Inc. 0.13% 1,192 $240K New
GILD Gilead Sciences Inc. 0.13% 2,582 $238K New
CAH Cardinal Health Inc. 0.13% 1,995 $236K New
MBB iShares MBS ETF 0.13% 2,571 $235K Reduce -92.7%
PM Philip Morris International 0.13% 1,954 $235K New
RTX RTX Corp. 0.13% 2,024 $234K New
SCHG Schwab US Large-Cap Growth 0.13% 8,408 $234K New
USB US Bancorp 0.13% 4,901 $234K New
FICO Fair Isaac Corp. 0.12% 117 $232K New
PH Parker Hannifin Corp. 0.12% 366 $232K New
AFL Aflac Inc. 0.12% 2,168 $224K New
BR Broadridge Financial Solutio 0.12% 985 $223K New
MRSH Marsh & McLennan Cos 0.12% 1,026 $217K New
TSM Taiwan Semiconductor-SP ADR 0.12% 1,097 $216K New
F Ford Motor Co. filed as FORD MTR CO 0.11% 21,707 $214K Reduce -11.6%
PFE Pfizer Inc. 0.11% 8,093 $214K New
PAYX Paychex Inc. 0.11% 1,524 $213K New
AEP American Electric Power 0.11% 2,281 $210K New
PPL PPL Corp. 0.11% 6,403 $209K New
TEL Te Connectivity PLC 0.11% 1,464 $209K New
GIS General Mills Inc. 0.11% 3,255 $207K New
GE General Electric filed as GE AEROSPACE 0.11% 1,233 $205K New
AMAT Applied Materials Inc. 0.11% 1,235 $200K New
CMCSA Comcast Corp. Class A 0.11% 5,331 $200K New
RELX Relx PLC - Spon ADR 0.11% 4,407 $200K New
VYMI Vanguard Int High DVD YLD Inc. 0.11% 2,956 $200K New

Portfolio Sells Q3 2024 → Q4 2024
SPIB SS SPDR P Int C Corp. ETF Reduce -27.7% 5.17% −5.07
MSFT Microsoft Corp. Reduce -0.1% 11.14% −4.69
CLOI Vaneck Clo ETF Sold out 0.00% −3.21
IVV iShares Core S&P 500 ETF Reduce -5.9% 5.74% −2.58
MBB iShares MBS ETF Reduce -92.7% 0.13% −2.39
NVDA Nvidia Corp. Reduce -11.2% 5.31% −2.21
AAPL Apple Inc. Reduce -1.4% 5.13% −1.60
VXUS Vanguard Total Intl Stock Reduce -0.6% 2.63% −1.41
TBIL F/M US Treasury 3 Month Bill Sold out 0.00% −1.41
ZECP Zacks Earnings Consistent Po Reduce -4.1% 2.33% −1.07
SMIZ Zacks Small/Mid Cap ETF Reduce -2.4% 2.55% −0.97
XLU St Sr Utl SL SE SPDR ETF-Usd Reduce -10.0% 1.40% −0.91
CGMS Cap Group US Multi-Sect Bond Reduce -0.1% 1.77% −0.75
GCC Wisdomtree Enhanced Commodit Reduce -0.6% 1.58% −0.66
PAPI Parametric Equity Prem Inco Reduce -0.4% 1.39% −0.65
SBUX Starbucks Corp. Reduce -2.0% 1.09% −0.56
CGGR Cap Group Growth Equity Reduce -2.0% 1.15% −0.38
BSCO Invesco Bulletshares 2024 CB Sold out 0.00% −0.37
PHEQ Parametric Hedged Equity ETF Reduce -0.2% 0.81% −0.29
JPIE JPMorgan Income ETF Reduce -7.6% 0.34% −0.18
BBHY JPMorgan Betabuilders Usd Hi Reduce -4.3% 0.37% −0.18
F Ford Motor Co. Reduce -11.6% 0.11% −0.08
KMI Kinder Morgan Inc. Reduce -3.7% 0.15% −0.02
GSAT Globalstar Inc. Sold out 0.00% −0.02

Portfolio Buys Q3 2024 → Q4 2024
LQD Ishr Ibx Usd Invgd CB ETF-Ui New 3.97% +3.97
TLT iShares 20+ Year Treasury BD New 2.49% +2.49
COST Costco Wholesale Corp. New 2.23% +2.23
FISV Fiserv Inc. New 0.97% +0.97
AMZN Amazon.com Inc. New 0.96% +0.96
META Meta Platforms Inc. Class A New 0.82% +0.82
PG The Procter & Gamble Co. New 0.77% +0.77
BA The Boeing Co. New 0.76% +0.76
JPM JPMorgan Chase & Co. New 0.64% +0.64
VOO Vanguard S&P 500 ETF New 0.63% +0.63
BRK.B Berkshire Hathaway Inc. Class B New 0.61% +0.61
ABBV Abbvie Inc. New 0.60% +0.60
JNJ Johnson & Johnson New 0.57% +0.57
HD Home Depot Inc. New 0.48% +0.48
TLH iShares 10-20 Year Treasury New 0.47% +0.47
MMM 3M Co. New 0.45% +0.45
CAT Caterpillar Inc. New 0.45% +0.45
ADP Automatic Data Processing New 0.45% +0.45
LLY Eli Lilly & Co. New 0.45% +0.45
AVGO Broadcom Inc. New 0.44% +0.44
JGRO JPMorgan Active Growth ETF New 0.43% +0.43
EMR Emerson Electric Co. New 0.43% +0.43
GOOGL Alphabet Inc. Class A New 0.43% +0.43
MCD McDonald's Corp. New 0.42% +0.42
ABT Abbott Laboratories New 0.40% +0.40
NFLX Netflix Inc. New 0.36% +0.36
NEE Nextera Energy Inc. New 0.34% +0.34
V Visa Inc. Class A New 0.33% +0.33
XOM Exxon Mobil Corp. New 0.32% +0.32
CRM Salesforce Inc. New 0.32% +0.32
IBM Intl Business Machines Corp. New 0.31% +0.31
JIRE JPMorgan Int Res Enh Eqty New 0.31% +0.31
KO The Coca-Cola Co. New 0.30% +0.30
VTI VG Morningstar TS MKT ETF-US New 0.28% +0.28
CVX Chevron Corp. New 0.28% +0.28
LMT Lockheed Martin Corp. New 0.28% +0.28
IWF iShares Russell 1000 Growth New 0.27% +0.27
GROZ Zacks Focus Growth ETF New 0.26% +0.26
WFC Wells Fargo & Co. New 0.25% +0.25
GOOG Alphabet Inc. Class C New 0.25% +0.25
MRVL Marvell Technology Inc. New 0.24% +0.24
AMD Advanced Micro Devices New 0.24% +0.24
CTAS Cintas Corp. New 0.23% +0.23
IEMG iShares Core MSCI Emerging New 0.23% +0.23
MRK Merck & Co. Inc. New 0.23% +0.23
VO Vngrd Mrngstr MD-Cap ETF-Usd New 0.22% +0.22
LOW Lowe's Cos Inc. New 0.22% +0.22
BBMC JPM Betabuilders US Mid Cap New 0.22% +0.22
VZ Verizon Communications Inc. New 0.21% +0.21
QCOM Qualcomm Inc. New 0.20% +0.20

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 171$264.0MMSFT, BOND, NVDA, IVV, AAPL
Q1 2026 157$230.3MMSFT, BOND, NVDA, IVV, PYLD
Q4 2025 154$236.2MMSFT, BOND, NVDA, IVV, AAPL
Q3 2025 150$232.3MMSFT, NVDA, IVV, LQD, AAPL
Q2 2025 148$223.6MMSFT, NVDA, IVV, LQD, SPIB
Q1 2025 741$228.2MMSFT, IVV, SPIB, AAPL, NVDA
Q4 2024 137$187.1MMSFT, IVV, NVDA, SPIB, AAPL
Q3 2024 37$134.5MMSFT, SPIB, IVV, NVDA, AAPL
Q2 2024 126$177.7MMSFT, NVDA, IVV, SPIB, AAPL
Q1 2024 124$171.0MMSFT, IVV, SPIB, NVDA, AAPL