Affinity Capital Advisors, LLC

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed April 12, 2024), Affinity Capital Advisors, LLC reported 150 stock positions worth $448.7 million. Its top holding was Vanguard Mrngstar GR ETF-Sui (VUG) at 9.0% of the portfolio, followed by iShares Core S&P 500 ETF (IVV, 8.6%) and Ishr CR Unvrse Usd BD ETF-Ui (IUSB, 8.1%). Compared with Q4 2023, it opened 18 new positions, sold out of 3, added to 41 and reduced 72. The biggest buy was iShares Core S&P 500 ETF (IVV, shares +27%) and the biggest sale Apple (AAPL, shares −6%).

Most Recent 13F
Q2 2026
Location
BERKELEY, CA
CIK
0001810023
Portfolio Value
$448.7M (Q1 2024)
SEC Filing
0001085146-24-001774 ↗ filed Apr 12, 2024

Holdings Value

0$200.0M$400.0M$600.0M$800.0M$1.0B Q1 2024: $448.7M $448.7M Q1 2024 Q2 2024: $476.2M Q2 2024 Q3 2024: $516.3M Q3 2024 Q4 2024: $531.6M Q4 2024 Q1 2025: $504.4M Q1 2025 Q2 2025: $581.4M Q2 2025 Q3 2025: $650.9M Q3 2025 Q4 2025: $722.6M Q4 2025 Q1 2026: $713.2M Q1 2026 Q2 2026: $809.5M Q2 2026

Holdings 150 stocks · $448.7M
VUG Vanguard Mrngstar GR ETF-Sui 9.04% 117,893 $40.6M Add +2.0%
IVV iShares Core S&P 500 ETF 8.58% 73,204 $38.5M Add +27.2%
IUSB Ishr CR Unvrse Usd BD ETF-Ui 8.13% 799,717 $36.5M Add +30.1%
AAPL Apple Inc. 7.59% 198,717 $34.1M Reduce -6.1%
VTV Vanguard Mrngstr Val ETF-Aui 7.10% 195,619 $31.9M Reduce -3.4%
EFV iShares MSCI Eafe Value ETF 4.07% 335,893 $18.3M Add +18.4%
ESGU iShares ESG Aware MSCI USA 3.31% 129,157 $14.8M Add +13.7%
EFG iShares MSCI Eafe Growth ETF 3.00% 129,564 $13.4M Add +19.2%
EMXC iShares MSCI Emr MRK Ex Chna 2.53% 197,412 $11.4M Add +35.9%
XLK SS Technology Select Sector 2.19% 47,133 $9.8M Add +22.1%
IEFA iShares Core MSCI Eafe ETF 1.77% 106,924 $7.9M Reduce -29.8%
SCHG Schwab US Large-Cap Growth 1.72% 83,444 $7.7M Reduce -0.4%
OEF iShares S&P 100 ETF 1.68% 30,455 $7.5M Add +14.8%
EAGG iShares ESG Aware US Aggrega 1.50% 142,973 $6.7M Add +10.3%
TLH iShares 10-20 Year Treasury 1.45% 61,734 $6.5M Add +26.4%
SCHZ Schwab US Aggregate Bond ETF 1.36% 132,424 $6.1M Add +46.4%
IJH iShares Core S&P Midcap ETF 1.35% 99,645 $6.1M Add +31.5%
ESGV Vanguard ESG US Stock ETF 1.32% 63,725 $5.9M Reduce -21.5%
SPYG SS SPDR P S&P 500 Growth ETF 1.24% 76,071 $5.6M Reduce -8.7%
CMF iShares California Muni Bond 1.23% 96,107 $5.5M Add +47.6%
LLY Eli Lilly & Co. 1.01% 5,801 $4.5M Reduce -3.8%
BSV Vanguard Short-Term Bond ETF 0.99% 57,900 $4.4M Reduce -17.2%
SCHV Schwab US Large-Cap Value 0.96% 56,483 $4.3M Reduce -1.3%
PWZ Invesco California Amt-Free 0.96% 172,398 $4.3M Add +1.3%
IWF iShares Russell 1000 Growth 0.93% 12,443 $4.2M No change
U Unity Software Inc. 0.93% 156,834 $4.2M Reduce -3.5%
MSFT Microsoft Corp. 0.91% 9,720 $4.1M Reduce -1.0%
IEMG iShares Core MSCI Emerging 0.81% 70,427 $3.6M Reduce -36.0%
XLE SS Energy Select Sector 0.80% 37,880 $3.6M Add +44.0%
SCHM Schwab US Mid Cap ETF 0.72% 39,688 $3.2M Reduce -30.1%
IWD iShares Russell 1000 Value E 0.70% 17,477 $3.1M Reduce -0.0%
META Meta Platforms Inc. Class A 0.65% 6,032 $2.9M Reduce -6.2%
MCD McDonald's Corp. 0.61% 9,770 $2.8M Reduce -0.1%
SPSM SS SPDR P S&P 600 Small Cap 0.59% 61,052 $2.6M Reduce -7.5%
SNPS Synopsys Inc. 0.57% 4,451 $2.5M No change
QQQ Invesco QQQ Trust Series 1 0.53% 5,334 $2.4M Reduce -0.9%
GOOG Alphabet Inc. Class C 0.51% 15,053 $2.3M Add +0.8%
IJR iShares Core S&P Small-Cap E 0.49% 19,853 $2.2M Reduce -41.2%
VB Vanguard Most SM-Cap ETF-Usd 0.49% 9,528 $2.2M Reduce -0.9%
SCHF Schwab Intl Equity ETF 0.47% 54,360 $2.1M Reduce -14.4%
VEA Vanguard Ftse Developed ETF 0.44% 39,735 $2.0M Reduce -7.0%
AMZN Amazon.com Inc. 0.44% 10,900 $2.0M Reduce -1.1%
AME Ametek Inc. 0.36% 8,842 $1.6M No change
AGG iShares Core U.S. Aggregate 0.36% 16,281 $1.6M Reduce -50.0%
TSLA Tesla Inc. 0.34% 8,755 $1.5M Reduce -1.8%
ESGD iShares Trust iShares ESG Aw 0.33% 18,636 $1.5M Reduce -25.1%
IWS iShares Russell Mid-Cap Valu 0.32% 11,488 $1.4M No change
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.32% 5,721 $1.4M Reduce -0.3%
IWO iShares Russell 2000 Growth 0.30% 5,024 $1.4M Reduce -0.4%
MA Mastercard Inc. Class A 0.30% 2,781 $1.3M Reduce -0.8%
SPY SS SPDR S&P 500 ETF Trust-US 0.30% 2,542 $1.3M Add +17.2%
IWN iShares Russell 2000 Value E 0.30% 8,341 $1.3M Reduce -0.5%
IWV iShares Russell 3000 ETF 0.28% 4,242 $1.3M Reduce -28.4%
TLT iShares 20+ Year Treasury BD 0.27% 13,002 $1.2M Add +33.8%
IEV iShares Europe ETF 0.27% 21,958 $1.2M Reduce -0.3%
NFLX Netflix Inc. 0.27% 1,984 $1.2M Add +0.3%
SUSB iShares ESG Aware 1-5 Year U 0.27% 48,772 $1.2M Reduce -21.3%
VCSH Vanguard S/T Corp. Bond ETF 0.27% 15,422 $1.2M Reduce -24.4%
PG The Procter & Gamble Co. 0.25% 7,007 $1.1M Reduce -1.6%
ESGE iShares Inc. iShares ESG Awar 0.23% 32,429 $1.0M Reduce -21.0%
V Visa Inc. Class A 0.23% 3,689 $1.0M Add +0.7%
BRK.B Berkshire Hathaway Inc. Class B 0.23% 2,424 $1.0M No change
VNQ Vanguard Real Estate ETF 0.22% 11,417 $987K Reduce -49.2%
IVLU iShares MSCI International V 0.21% 33,640 $950K Reduce -1.5%
SPYX SS SPDR S&P 500 Foss FL ETF 0.20% 20,896 $894K Reduce -0.3%
DE Deere & Co. 0.20% 2,176 $894K Add +1.4%
CDNS Cadence Design SYS Inc. 0.20% 2,857 $889K No change
JPM JPMorgan Chase & Co. 0.19% 4,310 $863K Add +2.6%
ESML iShares ESG Aware MSCI USA S 0.18% 20,573 $828K Reduce -21.0%
DFAC Dimensional US Core Equity 2 0.18% 25,646 $819K No change
CNI Canadian Natl Railway Co. 0.18% 6,000 $790K New
HD Home Depot Inc. 0.16% 1,865 $716K Add +1.1%
ICF iShares Select U.S. REIT ETF 0.15% 11,355 $655K Reduce -2.5%
EMGF iShares Emerging Markets Equ 0.14% 14,554 $648K Reduce -22.8%
RY Royal Bank of Canada 0.14% 6,416 $647K New
TD Toronto-Dominion Bank 0.14% 10,632 $642K New
GOOGL Alphabet Inc. Class A 0.14% 4,169 $629K Add +1.4%
ABBV Abbvie Inc. 0.14% 3,427 $624K Add +1.1%
NVDA Nvidia Corp. 0.14% 680 $615K Add +10.2%
CP Canadian Pacific Kansas City 0.14% 6,935 $611K New
BURL Burlington Stores Inc. 0.14% 2,620 $608K No change
STX Seagate Technology Holdings 0.14% 6,520 $607K Reduce -23.0%
BNDX Vanguard Total Intl Bond ETF 0.13% 12,203 $600K Reduce -53.5%
CVX Chevron Corp. 0.13% 3,801 $600K Add +1.1%
CAT Caterpillar Inc. 0.12% 1,523 $558K Reduce -4.0%
IVW iShares S&P 500 Growth ETF 0.12% 6,372 $538K Reduce -0.6%
ISTB iShares Core 1-5 Year Usd Bo 0.12% 11,092 $526K Add +46.0%
ICLN iShares Global Clean Energy 0.12% 37,181 $520K Add +17.3%
KO The Coca-Cola Co. 0.12% 8,435 $516K Add +0.9%
VWOB Vanguard Emerg MKTS Gov BND 0.11% 8,024 $512K Reduce -37.6%
SUSC iShares ESG Aware Usd Corpor 0.11% 22,172 $510K Add +35.5%
MRK Merck & Co. Inc. 0.11% 3,830 $505K Reduce -4.1%
RPG Invesco S&P 500 Pure Growth 0.11% 13,446 $494K No change
JNJ Johnson & Johnson 0.11% 3,107 $492K Reduce -21.0%
VOOV Vanguard S&P 500 Value ETF 0.11% 2,648 $478K No change
ENB Enbridge Inc. 0.11% 13,060 $473K New
EMB iShares JP Morgan Usd Emergi 0.10% 5,218 $468K Reduce -46.6%
VWO Vanguard Ftse Emerging Marke 0.10% 11,164 $466K Reduce -33.9%
COST Costco Wholesale Corp. 0.10% 627 $459K Add +2.5%
KLAC KLA Corp. 0.10% 655 $458K Reduce -8.4%
CSCO Cisco Systems Inc. 0.10% 8,974 $448K Reduce -10.7%
CM Can Imperial BK of Commerce filed as CANADIAN IMPERIAL BK COMM TO 0.10% 8,505 $431K New
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.10% 2,247 $429K Add +0.1%
XLV SS Health Care Select Sector 0.09% 2,782 $411K Reduce -23.7%
IMO Imperial Oil Ltd. 0.09% 5,863 $405K New
ADBE Adobe Inc. 0.09% 797 $402K Reduce -5.0%
IWR iShares Russell Mid-Cap ETF 0.09% 4,709 $396K Reduce -1.2%
INTC Intel Corp. 0.09% 8,717 $385K Reduce -0.4%
BX Blackstone Inc. 0.08% 2,900 $381K No change
SUSL iShares ESG MSCI USA Leaders 0.08% 3,813 $358K No change
NOC Northrop Grumman Corp. 0.08% 743 $356K Add +1.4%
AGGM iShares 1-10 Year U.S. Aggre 0.08% 3,397 $352K Reduce -23.8%
BA The Boeing Co. 0.07% 1,722 $332K Reduce -1.1%
VGT Vanguard Info Tech ETF 0.07% 633 $332K No change
VSGX Vanguard ESG Intl Stock ETF 0.07% 5,762 $331K Reduce -0.5%
PEP Pepsico Inc. 0.07% 1,878 $329K Reduce -11.8%
SCHW Schwab (charles) Corp. 0.07% 4,496 $325K Reduce -34.0%
VOO Vanguard S&P 500 ETF 0.07% 660 $317K Add +2.3%
CL Colgate-Palmolive Co. 0.07% 3,305 $298K No change
CBT Cabot Corp. 0.07% 3,211 $296K No change
WMT Walmart Inc. 0.07% 4,909 $295K Add +5.8%
SYK Stryker Corp. 0.06% 795 $285K No change
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.06% 2,196 $269K Reduce -11.1%
ZD Ziff Davis Inc. 0.06% 4,200 $265K No change
VTI VG Morningstar TS MKT ETF-US 0.06% 1,012 $263K Add +1.9%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.06% 6,917 $262K Reduce -8.3%
MO Altria Group Inc. 0.06% 5,991 $261K Add +0.4%
HUBS HubSpot Inc. 0.06% 416 $261K Reduce -18.4%
WFC Wells Fargo & Co. 0.06% 4,431 $257K Reduce -1.1%
ETN Eaton Corp. PLC 0.06% 803 $251K New
SPGI S&P Global Inc. 0.06% 588 $250K Add +2.6%
HRB H&R Block Inc. filed as BLOCK H & R INC 0.06% 5,055 $248K No change
LRCX Lam Research Corp. 0.05% 250 $243K New
XOM Exxon Mobil Corp. 0.05% 2,087 $243K New
UNH Unitedhealth Group Inc. 0.05% 482 $238K Reduce -7.5%
AMGN Amgen Inc. 0.05% 830 $236K Add +2.1%
ANET Arista Networks Inc. 0.05% 812 $235K New
PFE Pfizer Inc. 0.05% 8,002 $222K Reduce -3.6%
CEG Constellation Energy 0.05% 1,182 $218K New
CHD Church & Dwight Co. Inc. 0.05% 2,087 $218K New
CRM Salesforce Inc. 0.05% 721 $217K Reduce -11.2%
MMM 3M Co. 0.05% 1,998 $212K Reduce -7.4%
CLX Clorox Company 0.05% 1,371 $210K Reduce -4.1%
OMC Omnicom Group 0.05% 2,164 $209K New
IWX iShares Russell Top 200 Valu 0.05% 2,736 $209K New
NEE Nextera Energy Inc. 0.05% 3,223 $206K Reduce -6.3%
ORCL Oracle Corp. 0.05% 1,626 $204K New
LOW Lowe's Cos Inc. 0.05% 794 $202K New
BNS Bank of Nova Scotia filed as BANK NOVA SCOTIA HALIFAX 0.04% 3,875 $201K New
RNXT Renovorx Inc. 0.00% 13,279 $18K No change

Portfolio Sells Q4 2023 → Q1 2024
AAPL Apple Inc. Reduce -6.1% 7.59% −2.34
IEFA iShares Core MSCI Eafe ETF Reduce -29.8% 1.77% −0.84
U Unity Software Inc. Reduce -3.5% 0.93% −0.69
IEMG iShares Core MSCI Emerging Reduce -36.0% 0.81% −0.55
AGG iShares Core U.S. Aggregate Reduce -50.0% 0.36% −0.43
IJR iShares Core S&P Small-Cap E Reduce -41.2% 0.49% −0.40
ESGV Vanguard ESG US Stock ETF Reduce -21.5% 1.32% −0.36
BSV Vanguard Short-Term Bond ETF Reduce -17.2% 0.99% −0.32
SCHM Schwab US Mid Cap ETF Reduce -30.1% 0.72% −0.32
VTV Vanguard Mrngstr Val ETF-Aui Reduce -3.4% 7.10% −0.28
VNQ Vanguard Real Estate ETF Reduce -49.2% 0.22% −0.26
TSLA Tesla Inc. Reduce -1.8% 0.34% −0.20
BNDX Vanguard Total Intl Bond ETF Reduce -53.5% 0.13% −0.18
ESGD iShares Trust iShares ESG Aw Reduce -25.1% 0.33% −0.13
VCSH Vanguard S/T Corp. Bond ETF Reduce -24.4% 0.27% −0.12
IWV iShares Russell 3000 ETF Reduce -28.4% 0.28% −0.11
EMB iShares JP Morgan Usd Emergi Reduce -46.6% 0.10% −0.11
SUSB iShares ESG Aware 1-5 Year U Reduce -21.3% 0.27% −0.10
SCHF Schwab Intl Equity ETF Reduce -14.4% 0.47% −0.10
SPSM SS SPDR P S&P 600 Small Cap Reduce -7.5% 0.59% −0.09
MCD McDonald's Corp. Reduce -0.1% 0.61% −0.09
ESGE iShares Inc. iShares ESG Awar Reduce -21.0% 0.23% −0.09
VWOB Vanguard Emerg MKTS Gov BND Reduce -37.6% 0.11% −0.09
SPYG SS SPDR P S&P 500 Growth ETF Reduce -8.7% 1.24% −0.08
IXC iShares Global Energy ETF Sold out 0.00% −0.07
VWO Vanguard Ftse Emerging Marke Reduce -33.9% 0.10% −0.07
ESML iShares ESG Aware MSCI USA S Reduce -21.0% 0.18% −0.06
VEA Vanguard Ftse Developed ETF Reduce -7.0% 0.44% −0.05
EMGF iShares Emerging Markets Equ Reduce -22.8% 0.14% −0.05
BND Vanguard Total Bond Market Sold out 0.00% −0.05
WBA Walgreens Boots Alliance Inc. Sold out 0.00% −0.05
SCHW Schwab (charles) Corp. Reduce -34.0% 0.07% −0.04
STX Seagate Technology Holdings Reduce -23.0% 0.14% −0.04
JNJ Johnson & Johnson Reduce -21.0% 0.11% −0.04
BA The Boeing Co. Reduce -1.1% 0.07% −0.04
AGGM iShares 1-10 Year U.S. Aggre Reduce -23.8% 0.08% −0.04
ADBE Adobe Inc. Reduce -5.0% 0.09% −0.03
XLV SS Health Care Select Sector Reduce -23.7% 0.09% −0.03
CSCO Cisco Systems Inc. Reduce -10.7% 0.10% −0.02
IWN iShares Russell 2000 Value E Reduce -0.5% 0.30% −0.02
SCHV Schwab US Large-Cap Value Reduce -1.3% 0.96% −0.02
INTC Intel Corp. Reduce -0.4% 0.09% −0.02
ICF iShares Select U.S. REIT ETF Reduce -2.5% 0.15% −0.02
PEP Pepsico Inc. Reduce -11.8% 0.07% −0.01
VB Vanguard Most SM-Cap ETF-Usd Reduce -0.9% 0.49% −0.01
HUBS HubSpot Inc. Reduce -18.4% 0.06% −0.01
UNH Unitedhealth Group Inc. Reduce -7.5% 0.05% −0.01
IEV iShares Europe ETF Reduce -0.3% 0.27% −0.01
MMM 3M Co. Reduce -7.4% 0.05% −0.01
QQQ Invesco QQQ Trust Series 1 Reduce -0.9% 0.53% −0.01

Portfolio Buys Q4 2023 → Q1 2024
IVV iShares Core S&P 500 ETF Add +27.2% 8.58% +1.87
IUSB Ishr CR Unvrse Usd BD ETF-Ui Add +30.1% 8.13% +1.22
EMXC iShares MSCI Emr MRK Ex Chna Add +35.9% 2.53% +0.57
EFV iShares MSCI Eafe Value ETF Add +18.4% 4.07% +0.47
EFG iShares MSCI Eafe Growth ETF Add +19.2% 3.00% +0.43
ESGU iShares ESG Aware MSCI USA Add +13.7% 3.31% +0.40
XLK SS Technology Select Sector Add +22.1% 2.19% +0.38
SCHZ Schwab US Aggregate Bond ETF Add +46.4% 1.36% +0.33
IJH iShares Core S&P Midcap ETF Add +31.5% 1.35% +0.32
CMF iShares California Muni Bond Add +47.6% 1.23% +0.31
VUG Vanguard Mrngstar GR ETF-Sui Add +2.0% 9.04% +0.29
XLE SS Energy Select Sector Add +44.0% 0.80% +0.26
OEF iShares S&P 100 ETF Add +14.8% 1.68% +0.23
CNI Canadian Natl Railway Co. New 0.18% +0.18
TLH iShares 10-20 Year Treasury Add +26.4% 1.45% +0.16
RY Royal Bank of Canada New 0.14% +0.14
TD Toronto-Dominion Bank New 0.14% +0.14
CP Canadian Pacific Kansas City New 0.14% +0.14
ENB Enbridge Inc. New 0.11% +0.11
CM Can Imperial BK of Commerce New 0.10% +0.10
IMO Imperial Oil Ltd. New 0.09% +0.09
NVDA Nvidia Corp. Add +10.2% 0.14% +0.06
ETN Eaton Corp. PLC New 0.06% +0.06
XOM Exxon Mobil Corp. New 0.05% +0.05
LRCX Lam Research Corp. New 0.05% +0.05
ANET Arista Networks Inc. New 0.05% +0.05
CEG Constellation Energy New 0.05% +0.05
CHD Church & Dwight Co. Inc. New 0.05% +0.05
OMC Omnicom Group New 0.05% +0.05
IWX iShares Russell Top 200 Valu New 0.05% +0.05
ORCL Oracle Corp. New 0.05% +0.05
LOW Lowe's Cos Inc. New 0.05% +0.05
SPY SS SPDR S&P 500 ETF Trust-US Add +17.2% 0.30% +0.04
BNS Bank of Nova Scotia New 0.04% +0.04
TLT iShares 20+ Year Treasury BD Add +33.8% 0.27% +0.04
NFLX Netflix Inc. Add +0.3% 0.27% +0.03
ISTB iShares Core 1-5 Year Usd Bo Add +46.0% 0.12% +0.03
SUSC iShares ESG Aware Usd Corpor Add +35.5% 0.11% +0.02
JPM JPMorgan Chase & Co. Add +2.6% 0.19% +0.02
ABBV Abbvie Inc. Add +1.1% 0.14% +0.01
WMT Walmart Inc. Add +5.8% 0.07% +0.01
IBM Intl Business Machines Corp. Add +0.1% 0.10% +0.01
COST Costco Wholesale Corp. Add +2.5% 0.10% +0.00
HD Home Depot Inc. Add +1.1% 0.16% +0.00
VOO Vanguard S&P 500 ETF Add +2.3% 0.07% +0.00
VTI VG Morningstar TS MKT ETF-US Add +1.9% 0.06% +0.00
GOOGL Alphabet Inc. Class A Add +1.4% 0.14% +0.00
MO Altria Group Inc. Add +0.4% 0.06% −0.00
GOOG Alphabet Inc. Class C Add +0.8% 0.51% −0.00
CVX Chevron Corp. Add +1.1% 0.13% −0.00

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 203$809.5MIVV, VUG, VTV, IUSB, AAPL
Q1 2026 181$713.2MIVV, IUSB, VTV, VUG, AAPL
Q4 2025 173$722.6MIVV, VUG, IUSB, AAPL, VTV
Q3 2025 153$650.9MIVV, VUG, IUSB, VTV, AAPL
Q2 2025 159$581.4MIVV, IUSB, VUG, VTV, AAPL
Q1 2025 154$504.4MIUSB, IVV, VUG, VTV, AAPL
Q4 2024 150$531.6MVUG, IVV, IUSB, AAPL, VTV
Q3 2024 151$516.3MVUG, IVV, IUSB, AAPL, VTV
Q2 2024 145$476.2MVUG, IVV, IUSB, AAPL, VTV
Q1 2024 150$448.7MVUG, IVV, IUSB, AAPL, VTV